{
  "title": "Affiliate Marketing Statistics 2026: Spend, Sales, ROI and Benchmarks",
  "url": "https://statisticsglobal.org/affiliate-marketing-statistics/",
  "updated": "2026-10-20",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/affiliate-marketing-statistics/)",
  "statistics": [
    {
      "id": "af-us-spend-2024",
      "sentence": "US affiliate marketing spending reached $13.62 billion in 2024, according to the Performance Marketing Association.",
      "value": 13.62,
      "unit": "billion USD",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Industry Study 2025",
      "source_url": "https://thepma.org/25industrystudy/",
      "source_published": "June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260823121732/https://thepma.org/25industrystudy/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-spend-2024"
    },
    {
      "id": "af-us-ecom-share-2024",
      "sentence": "Affiliate marketing drove 9.4% of all US e-commerce sales in 2024, according to the Performance Marketing Association.",
      "value": 9.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Industry Study 2025",
      "source_url": "https://thepma.org/25industrystudy/",
      "source_published": "June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260823121732/https://thepma.org/25industrystudy/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-ecom-share-2024"
    },
    {
      "id": "af-us-sales-per-dollar-2024",
      "sentence": "Each $1 of US affiliate marketing spend was linked to about $8.30 of e-commerce sales in 2024, calculated by StatisticsGlobal from Performance Marketing Association data.",
      "value": 8.3,
      "unit": "USD per USD",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Industry Study 2025",
      "source_url": "https://thepma.org/25industrystudy/",
      "source_published": "June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260823121732/https://thepma.org/25industrystudy/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "$113 billion affiliate-driven e-commerce sales / $13.62 billion affiliate spend = $8.30 per $1 (PMA Industry Study 2025, 2024 data).",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-sales-per-dollar-2024"
    },
    {
      "id": "af-uk-spend-2025",
      "sentence": "UK brands invested £1.8 billion in affiliate and partner marketing in 2025, according to the Affiliate & Partner Marketing Association.",
      "value": 1.8,
      "unit": "billion GBP",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-spend-2025"
    },
    {
      "id": "af-na-spend-per-click-2025",
      "sentence": "Consumer spend per affiliate click for North American retail brands fell about 3% in 2025, calculated by StatisticsGlobal from impact.com data.",
      "value": -2.9,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "Consumer spending index 0.99 (-1% YoY) / clicks index 1.02 (+2% YoY) = 0.971, a fall of about 2.9%.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-spend-per-click-2025"
    },
    {
      "id": "af-us-spend-growth-2021-2024",
      "sentence": "US affiliate marketing spending rose 49.8% from $9.1 billion in 2021 to $13.62 billion in 2024, according to the Performance Marketing Association.",
      "value": 49.8,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Industry Study 2025",
      "source_url": "https://thepma.org/25industrystudy/",
      "source_published": "June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260823121732/https://thepma.org/25industrystudy/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-spend-growth-2021-2024"
    },
    {
      "id": "af-us-cagr-2021-2024",
      "sentence": "US affiliate marketing spending grew at a compound annual rate of 14.42% from 2021 to 2024, according to the Performance Marketing Association.",
      "value": 14.42,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Industry Study 2025",
      "source_url": "https://thepma.org/25industrystudy/",
      "source_published": "June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260823121732/https://thepma.org/25industrystudy/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-cagr-2021-2024"
    },
    {
      "id": "af-us-spend-added-2021-2024",
      "sentence": "US affiliate marketing spend grew by $4.52 billion between 2021 and 2024, calculated by StatisticsGlobal from Performance Marketing Association data.",
      "value": 4.52,
      "unit": "billion USD",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Industry Study 2025",
      "source_url": "https://thepma.org/25industrystudy/",
      "source_published": "June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260823121732/https://thepma.org/25industrystudy/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "$13.62 billion (2024) - $9.1 billion (2021) = $4.52 billion (PMA Industry Study 2025).",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-spend-added-2021-2024"
    },
    {
      "id": "af-uk-growth-2025",
      "sentence": "The UK affiliate and partner marketing industry grew 7.3% in 2025, according to the Affiliate & Partner Marketing Association.",
      "value": 7.3,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-growth-2025"
    },
    {
      "id": "af-uk-spend-2024-implied",
      "sentence": "UK affiliate and partner marketing spend was about £1.68 billion in 2024, calculated by StatisticsGlobal from Affiliate & Partner Marketing Association data.",
      "value": 1.68,
      "unit": "billion GBP",
      "place": "United Kingdom",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "£1.8 billion (2025) / 1.073 (7.3% growth) = £1.68 billion. Uses the rounded £1.8 billion headline, so treat as approximate.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-spend-2024-implied"
    },
    {
      "id": "af-uk-transactions-2025",
      "sentence": "UK affiliate and partner marketing drove 357 million transactions in 2025, about 41,000 an hour, according to the Affiliate & Partner Marketing Association.",
      "value": 357,
      "unit": "million",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-transactions-2025"
    },
    {
      "id": "af-us-sales-2024",
      "sentence": "Affiliate marketing generated $113 billion in US e-commerce sales in 2024, according to the Performance Marketing Association.",
      "value": 113,
      "unit": "billion USD",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Industry Study 2025",
      "source_url": "https://thepma.org/25industrystudy/",
      "source_published": "June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260823121732/https://thepma.org/25industrystudy/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-sales-2024"
    },
    {
      "id": "af-us-ecom-total-implied-2024",
      "sentence": "The PMA figures imply total US e-commerce sales of about $1.2 trillion in 2024, calculated by StatisticsGlobal from Performance Marketing Association data.",
      "value": 1.2,
      "unit": "trillion USD",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Industry Study 2025",
      "source_url": "https://thepma.org/25industrystudy/",
      "source_published": "June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260823121732/https://thepma.org/25industrystudy/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "$113 billion affiliate-driven sales / 9.4% share of all US e-commerce sales = about $1,202 billion. Implied from PMA figures, not an official e-commerce total.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-ecom-total-implied-2024"
    },
    {
      "id": "af-uk-revenue-2025",
      "sentence": "UK affiliate and partner marketing generated £20.7 billion in revenue in 2025, according to the Affiliate & Partner Marketing Association.",
      "value": 20.7,
      "unit": "billion GBP",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-revenue-2025"
    },
    {
      "id": "af-uk-revenue-per-transaction-2025",
      "sentence": "Each UK affiliate transaction was worth about £58 on average in 2025, calculated by StatisticsGlobal from Affiliate & Partner Marketing Association data.",
      "value": 58,
      "unit": "GBP",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "£20.7 billion revenue / 357 million transactions = £57.98.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-revenue-per-transaction-2025"
    },
    {
      "id": "af-uk-cyber-weekend-2025",
      "sentence": "More than £1 in every £7 spent across UK Cyber Weekend 2025 was tracked through an affiliate link, up from £1 in £8, according to the Affiliate & Partner Marketing Association.",
      "value": "1 in 7",
      "unit": "",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-cyber-weekend-2025"
    },
    {
      "id": "af-us-roas-travel-2024",
      "sentence": "US travel brands earned $19 for every $1 spent on affiliate marketing in 2024, according to the Performance Marketing Association.",
      "value": 19,
      "unit": "USD per USD",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-roas-travel-2024"
    },
    {
      "id": "af-us-roas-retail-2024",
      "sentence": "US retail brands earned $11 for every $1 spent on affiliate marketing in 2024, according to the Performance Marketing Association.",
      "value": 11,
      "unit": "USD per USD",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-roas-retail-2024"
    },
    {
      "id": "af-us-roas-department-stores-2024",
      "sentence": "US department stores earned $21 for every $1 spent on affiliate marketing in 2024, according to the Performance Marketing Association.",
      "value": 21,
      "unit": "USD per USD",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-roas-department-stores-2024"
    },
    {
      "id": "af-us-department-vs-retail-roas-2024",
      "sentence": "US department stores earned nearly twice the affiliate return of retail overall in 2024, calculated by StatisticsGlobal from Performance Marketing Association data.",
      "value": 1.9,
      "unit": "times",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "$21 per $1 (department stores) / $11 per $1 (retail overall) = 1.9 times.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-department-vs-retail-roas-2024"
    },
    {
      "id": "af-uk-roi-2025",
      "sentence": "UK affiliate and partner marketing had a 15:1 return on investment in 2025, according to the Affiliate & Partner Marketing Association.",
      "value": 15,
      "unit": "ratio",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-roi-2025"
    },
    {
      "id": "af-uk-roi-travel-2025",
      "sentence": "UK travel brands had a 19:1 return on affiliate and partner marketing in 2025, according to the Affiliate & Partner Marketing Association.",
      "value": 19,
      "unit": "ratio",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-roi-travel-2025"
    },
    {
      "id": "af-uk-revenue-per-pound-2025",
      "sentence": "UK affiliate revenue was about £11.50 for every £1 of spend in 2025, calculated by StatisticsGlobal from Affiliate & Partner Marketing Association headline figures.",
      "value": 11.5,
      "unit": "GBP per GBP",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "£20.7 billion revenue / £1.8 billion spend = 11.5. The APMA reports an ROI of 15:1; the free article does not explain how its ROI is calculated.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-revenue-per-pound-2025"
    },
    {
      "id": "af-us-uk-return-gap-2024-2025",
      "sentence": "UK affiliate revenue per unit of spend in 2025 was about 39% higher than the US figure for 2024, calculated by StatisticsGlobal from APMA and Performance Marketing Association data.",
      "value": 39,
      "unit": "%",
      "place": "United Kingdom and United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "UK: £20.7bn / £1.8bn = 11.5 (2025). US: $113bn / $13.62bn = 8.30 (2024). 11.5 / 8.30 = 1.39. Different years, currencies and methods; a rough comparison only.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-uk-return-gap-2024-2025"
    },
    {
      "id": "af-us-retail-share-2024",
      "sentence": "Retail took 63% of US affiliate marketing spend in 2024, down from 76% in the earlier study, according to the Performance Marketing Association.",
      "value": 63,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-retail-share-2024"
    },
    {
      "id": "af-us-finserv-share-2024",
      "sentence": "Financial services took 15% of US affiliate marketing spend in 2024, up from 12% in the earlier study, according to the Performance Marketing Association.",
      "value": 15,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-finserv-share-2024"
    },
    {
      "id": "af-us-telecom-share-2024",
      "sentence": "Telecommunications took 7% of US affiliate marketing spend in 2024, up from 3% in the earlier study, according to the Performance Marketing Association.",
      "value": 7,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-telecom-share-2024"
    },
    {
      "id": "af-us-retail-share-drop-2024",
      "sentence": "Retail's share of US affiliate spend fell by 13 percentage points to 63% in 2024, calculated by StatisticsGlobal from Performance Marketing Association data.",
      "value": -13,
      "unit": "percentage points",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "63% (2024) - 76% (earlier PMA figure) = -13 points. The PMA page does not label the year of the earlier figure; its growth comparison runs from 2021.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-retail-share-drop-2024"
    },
    {
      "id": "af-us-other-verticals-share-2024",
      "sentence": "Financial services, travel and telecoms together took 31% of US affiliate spend in 2024, up from 20%, calculated by StatisticsGlobal from Performance Marketing Association data.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "PMA study built from data from eight affiliate networks and more than 50 publishers, United States. Spend and sales cover 2021 to 2024. The PMA does not publish a respondent count or detailed method.",
      "method": "15% financial services + 9% travel + 7% telecoms = 31% (2024), vs 12% + 5% + 3% = 20% in the earlier PMA figures.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-other-verticals-share-2024"
    },
    {
      "id": "af-uk-retail-share-2025",
      "sentence": "Retail accounted for 47% of UK affiliate and partner marketing spend in 2025, according to the Affiliate & Partner Marketing Association.",
      "value": 47,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-retail-share-2025"
    },
    {
      "id": "af-uk-retail-share-2024",
      "sentence": "Retail accounted for 48% of UK affiliate marketing investment in 2024, according to the Affiliate & Partner Marketing Association.",
      "value": 48,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "UK Affiliate Market by Sector: State of the Nation 2025",
      "source_url": "https://theapma.co.uk/uk-affiliate-market-by-sector-state-of-the-nation-2025/",
      "source_published": "10 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616210917/https://theapma.co.uk/uk-affiliate-market-by-sector-state-of-the-nation-2025/",
      "sample": "APMA State of the Nation 2025 report, UK affiliate spend by sector in 2024 from network data.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-retail-share-2024"
    },
    {
      "id": "af-uk-telecoms-share-2024",
      "sentence": "Telecoms, utilities and services accounted for 18% of UK affiliate marketing investment in 2024, according to the Affiliate & Partner Marketing Association.",
      "value": 18,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "UK Affiliate Market by Sector: State of the Nation 2025",
      "source_url": "https://theapma.co.uk/uk-affiliate-market-by-sector-state-of-the-nation-2025/",
      "source_published": "10 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616210917/https://theapma.co.uk/uk-affiliate-market-by-sector-state-of-the-nation-2025/",
      "sample": "APMA State of the Nation 2025 report, UK affiliate spend by sector in 2024 from network data.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-telecoms-share-2024"
    },
    {
      "id": "af-uk-retail-share-change-2025",
      "sentence": "Retail's share of UK affiliate spend slipped 1 percentage point to 47% in 2025, calculated by StatisticsGlobal from Affiliate & Partner Marketing Association data.",
      "value": -1,
      "unit": "percentage points",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "47% (2025, State of the Affiliate Nation 2026) - 48% (2024, State of the Nation 2025) = -1 point.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-retail-share-change-2025"
    },
    {
      "id": "af-uk-non-cpa-2025",
      "sentence": "Close to £1 in every £5 of UK affiliate spend went outside last-click cost-per-acquisition deals in 2025, according to the Affiliate & Partner Marketing Association.",
      "value": "about 1 in 5",
      "unit": "",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Affiliate & Partner Marketing Association (APMA)",
      "source_title": "State of the Affiliate Nation 2026: UK affiliate and partner marketing spend surges to £1.8bn",
      "source_url": "https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "source_published": "30 April 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260616223442/https://theapma.co.uk/uk-affiliate-and-partner-marketing-spend-surges-to-1-8bn-as-brands-invest-in-tried-and-tested-performance-channels/",
      "sample": "APMA State of the Affiliate Nation report built from 2025 data shared by eleven networks and platforms, United Kingdom. Some modelling is used to estimate the total market.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-uk-non-cpa-2025"
    },
    {
      "id": "af-na-clicks-2025",
      "sentence": "Affiliate clicks for North American retail brands rose 2% in 2025, according to impact.com.",
      "value": 2,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-clicks-2025"
    },
    {
      "id": "af-na-conversion-2025",
      "sentence": "Affiliate conversion rates for North American retail brands fell 6% in 2025, according to impact.com.",
      "value": -6,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-conversion-2025"
    },
    {
      "id": "af-na-transactions-2025",
      "sentence": "Affiliate transactions for North American retail brands fell 5% in 2025, according to impact.com.",
      "value": -5,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-transactions-2025"
    },
    {
      "id": "af-na-aov-2025",
      "sentence": "Average affiliate order value for North American retail brands rose 4% from $118 to $123 in 2025, according to impact.com.",
      "value": 123,
      "unit": "USD",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-aov-2025"
    },
    {
      "id": "af-na-items-2025",
      "sentence": "Items per affiliate order for North American retail brands rose from 2.3 to 2.5 in 2025, according to impact.com.",
      "value": 2.5,
      "unit": "items",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-items-2025"
    },
    {
      "id": "af-na-commission-2025",
      "sentence": "Affiliate commission payments by North American retail brands rose 1% in 2025, according to impact.com.",
      "value": 1,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-commission-2025"
    },
    {
      "id": "af-na-q4-clicks-2025",
      "sentence": "The fourth quarter accounted for 33% of annual affiliate clicks for North American retail brands in 2025, according to impact.com.",
      "value": 33,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-q4-clicks-2025"
    },
    {
      "id": "af-na-q4-clicks-change-2025",
      "sentence": "The fourth quarter's share of annual affiliate clicks for North American retail brands rose 4 percentage points in 2025, calculated by StatisticsGlobal from impact.com data.",
      "value": 4,
      "unit": "percentage points",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "33% (2025) - 29% (2024) = +4 points.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-q4-clicks-change-2025"
    },
    {
      "id": "af-na-november-clicks-2025",
      "sentence": "Affiliate clicks for North American retail brands rose 45% year on year in November 2025, according to impact.com.",
      "value": 45,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-november-clicks-2025"
    },
    {
      "id": "af-na-loyalty-transactions-2025",
      "sentence": "Loyalty and rewards partners drove 50% of affiliate transactions for North American retail brands in 2025, according to impact.com.",
      "value": 50,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-loyalty-transactions-2025"
    },
    {
      "id": "af-na-loyalty-efficiency-2025",
      "sentence": "Loyalty and rewards partners won 1.5 times more share of affiliate transactions than share of brand spend in North American retail in 2025, calculated by StatisticsGlobal from impact.com data.",
      "value": 1.5,
      "unit": "times",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "50% share of transactions / 33% share of total brand spend = 1.52.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-loyalty-efficiency-2025"
    },
    {
      "id": "af-na-network-clicks-2025",
      "sentence": "Network partners drove 45% of affiliate clicks for North American retail brands in 2025, up from 41% in 2024, according to impact.com.",
      "value": 45,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-network-clicks-2025"
    },
    {
      "id": "af-na-network-content-efficiency-2025",
      "sentence": "Network and content review partners won 0.6 times as much share of affiliate transactions as share of brand spend in North American retail in 2025, calculated by StatisticsGlobal from impact.com data.",
      "value": 0.6,
      "unit": "times",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "27% share of transactions / 44% share of total brand spend = 0.61.",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-network-content-efficiency-2025"
    },
    {
      "id": "af-na-influencer-transactions-2025",
      "sentence": "Affiliate transactions from influencers for North American retail brands grew 65% in 2025, according to impact.com.",
      "value": 65,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "impact.com",
      "source_title": "The 2025 affiliate benchmark: Shoppers bought less often but spent more per order",
      "source_url": "https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "source_published": "9 February 2026, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20261002190017/https://impact.com/affiliate/affiliate-marketing-benchmark/",
      "sample": "impact.com platform data for 2,368 North American same-store Retail and Shopping brands, 1 January to 31 December 2025 vs 2024. Normalised subset excluding extreme outliers. Nearly 1 billion transactions.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-na-influencer-transactions-2025"
    },
    {
      "id": "af-ww-creator-budget-2025",
      "sentence": "59% of brands planned to give at least 25% of their affiliate budgets to creator partnerships in 2025, according to impact.com.",
      "value": 59,
      "unit": "%",
      "place": "US, Canada, Australia, Singapore, UK, France, Germany, Italy",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "impact.com",
      "source_title": "The State of Affiliate Marketing Research Report 2025",
      "source_url": "https://impact.com/research-reports/state-of-affiliate-marketing/",
      "source_published": "2025 (page modified 16 January 2026), accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260822100924/https://impact.com/research-reports/state-of-affiliate-marketing/",
      "sample": "impact.com survey of 818 marketers, 284 publishers and 421 creators in the US, Canada, Australia, Singapore, UK, France, Germany and Italy, mid-2025.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-ww-creator-budget-2025"
    },
    {
      "id": "af-ww-brands-revenue-2025",
      "sentence": "74% of brands generated 11% to 30% of their total revenue from affiliate marketing in 2025, according to impact.com.",
      "value": 74,
      "unit": "%",
      "place": "US, Canada, Australia, Singapore, UK, France, Germany, Italy",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "impact.com",
      "source_title": "The State of Affiliate Marketing Research Report 2025",
      "source_url": "https://impact.com/research-reports/state-of-affiliate-marketing/",
      "source_published": "2025 (page modified 16 January 2026), accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260822100924/https://impact.com/research-reports/state-of-affiliate-marketing/",
      "sample": "impact.com survey of 818 marketers, 284 publishers and 421 creators in the US, Canada, Australia, Singapore, UK, France, Germany and Italy, mid-2025.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-ww-brands-revenue-2025"
    },
    {
      "id": "af-awin-newsletter-2024",
      "sentence": "Email and newsletter partners were used in 59% of marketers' affiliate programmes in the end-2024 survey, according to Awin.",
      "value": 59,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Awin",
      "source_title": "Awin x Forrester Affiliate Marketing Survey 2025",
      "source_url": "https://www.awin.com/us/sector-insights/awin-forrester-affiliate-survey",
      "source_published": "24 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810084051/https://www.awin.com/us/sector-insights/awin-forrester-affiliate-survey",
      "sample": "Awin and Forrester survey of marketers. The repeat wave ran at the end of 2024; the 2023 wave had almost 700 director-level or above marketers. Awin does not give the repeat wave sample size.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-awin-newsletter-2024"
    },
    {
      "id": "af-awin-personalisation-2024",
      "sentence": "Personalisation was named a top objective supported by affiliate marketing by 52% of marketers in the end-2024 survey, according to Awin.",
      "value": 52,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Awin",
      "source_title": "Awin x Forrester Affiliate Marketing Survey 2025",
      "source_url": "https://www.awin.com/us/sector-insights/awin-forrester-affiliate-survey",
      "source_published": "24 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810084051/https://www.awin.com/us/sector-insights/awin-forrester-affiliate-survey",
      "sample": "Awin and Forrester survey of marketers. The repeat wave ran at the end of 2024; the 2023 wave had almost 700 director-level or above marketers. Awin does not give the repeat wave sample size.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-awin-personalisation-2024"
    },
    {
      "id": "af-us-publishers-google-2025",
      "sentence": "69% of US affiliate publishers were concerned in 2025 that Google changes, including AI Overviews, would cut their traffic and affiliate revenue, according to the Performance Marketing Association.",
      "value": 69,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "Survey of affiliate publishers run for the PMA Industry Study 2025, released June 2025, United States. The PMA does not publish the number of publishers surveyed.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-publishers-google-2025"
    },
    {
      "id": "af-us-publishers-confident-2025",
      "sentence": "54% of US affiliate publishers were confident or very confident in the future of their affiliate business in 2025, according to the Performance Marketing Association.",
      "value": 54,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "Survey of affiliate publishers run for the PMA Industry Study 2025, released June 2025, United States. The PMA does not publish the number of publishers surveyed.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-publishers-confident-2025"
    },
    {
      "id": "af-us-publishers-new-promotion-2025",
      "sentence": "52% of US affiliate publishers planned to try new forms of promotion in 2025, according to the Performance Marketing Association.",
      "value": 52,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Performance Marketing Association (PMA)",
      "source_title": "PMA Study: Affiliate Marketing Industry Grows 49.8% to $13.63 B (Industry Study 2025)",
      "source_url": "https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "source_published": "18 June 2025, accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260810160011/https://thepma.org/pma-study-affiliate-marketing-industry-grows-49-8-to-13-63-b-outpacing-e-commerce-growth-by-2x/",
      "sample": "Survey of affiliate publishers run for the PMA Industry Study 2025, released June 2025, United States. The PMA does not publish the number of publishers surveyed.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-us-publishers-new-promotion-2025"
    },
    {
      "id": "af-ww-brands-ai-2025",
      "sentence": "97% of brands were using AI in their partnership programmes in 2025, according to impact.com.",
      "value": 97,
      "unit": "%",
      "place": "US, Canada, Australia, Singapore, UK, France, Germany, Italy",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "impact.com",
      "source_title": "The State of Affiliate Marketing Research Report 2025",
      "source_url": "https://impact.com/research-reports/state-of-affiliate-marketing/",
      "source_published": "2025 (page modified 16 January 2026), accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260822100924/https://impact.com/research-reports/state-of-affiliate-marketing/",
      "sample": "impact.com survey of 818 marketers, 284 publishers and 421 creators in the US, Canada, Australia, Singapore, UK, France, Germany and Italy, mid-2025.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-ww-brands-ai-2025"
    },
    {
      "id": "af-ww-creators-ai-2025",
      "sentence": "96% of creators were using AI in their partnership work in 2025, according to impact.com.",
      "value": 96,
      "unit": "%",
      "place": "US, Canada, Australia, Singapore, UK, France, Germany, Italy",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "impact.com",
      "source_title": "The State of Affiliate Marketing Research Report 2025",
      "source_url": "https://impact.com/research-reports/state-of-affiliate-marketing/",
      "source_published": "2025 (page modified 16 January 2026), accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260822100924/https://impact.com/research-reports/state-of-affiliate-marketing/",
      "sample": "impact.com survey of 818 marketers, 284 publishers and 421 creators in the US, Canada, Australia, Singapore, UK, France, Germany and Italy, mid-2025.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-ww-creators-ai-2025"
    },
    {
      "id": "af-ww-attribution-2025",
      "sentence": "94% of brands were testing or planning alternative attribution models for affiliate marketing in 2025, according to impact.com.",
      "value": 94,
      "unit": "%",
      "place": "US, Canada, Australia, Singapore, UK, France, Germany, Italy",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "impact.com",
      "source_title": "The State of Affiliate Marketing Research Report 2025",
      "source_url": "https://impact.com/research-reports/state-of-affiliate-marketing/",
      "source_published": "2025 (page modified 16 January 2026), accessed 20 October 2026",
      "archive_url": "https://web.archive.org/web/20260822100924/https://impact.com/research-reports/state-of-affiliate-marketing/",
      "sample": "impact.com survey of 818 marketers, 284 publishers and 421 creators in the US, Canada, Australia, Singapore, UK, France, Germany and Italy, mid-2025.",
      "method": "",
      "verified_on": "2026-10-20",
      "url": "https://statisticsglobal.org/affiliate-marketing-statistics/#stat-af-ww-attribution-2025"
    }
  ]
}