{
  "title": "AI in Marketing Statistics 2026: Adoption, Budgets, Agents and AI Search",
  "url": "https://statisticsglobal.org/ai-marketing-statistics/",
  "updated": "2026-10-25",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/ai-marketing-statistics/)",
  "statistics": [
    {
      "id": "aim-gt-budget-share-2026",
      "sentence": "CMOs allocated an average of 15.3% of marketing budgets to AI initiatives in 2026, according to Gartner.",
      "value": 15.3,
      "unit": "%",
      "place": "North America, UK and Europe",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI, but Only 30% Are Ready to Scale AI Capabilities",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "source_published": "11 May 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "sample": "Gartner CMO Spend Survey of 401 CMOs and other marketing leaders in North America, the UK and Europe, conducted January to March 2026. Most respondents work at organisations with revenue above $1 billion.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-gt-budget-share-2026"
    },
    {
      "id": "aim-gt-ready-2026",
      "sentence": "Only 30% of CMOs reported mature or fully developed AI readiness capabilities in 2026, according to Gartner.",
      "value": 30,
      "unit": "%",
      "place": "North America, UK and Europe",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI, but Only 30% Are Ready to Scale AI Capabilities",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "source_published": "11 May 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "sample": "Gartner CMO Spend Survey of 401 CMOs and other marketing leaders in North America, the UK and Europe, conducted January to March 2026. Most respondents work at organisations with revenue above $1 billion.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-gt-ready-2026"
    },
    {
      "id": "aim-hs-teams-ai-2026",
      "sentence": "98% of marketing teams used AI in some way in 2026, according to HubSpot.",
      "value": 98,
      "unit": "%",
      "place": "Global (5 regions)",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "The State of AI in Marketing (2026 State of AI in Marketing Report)",
      "source_url": "https://blog.hubspot.com/marketing/state-of-generative-ai",
      "source_published": "updated October 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261014220950/https://blog.hubspot.com/marketing/state-of-generative-ai",
      "sample": "HubSpot 2026 State of AI in Marketing Report, 1,754 marketers across North America, Europe, Asia, Australia and Latin America. HubSpot does not publish fieldwork dates or weighting. HubSpot sells AI marketing software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-hs-teams-ai-2026"
    },
    {
      "id": "aim-eu-marketing-sales-all-2025",
      "sentence": "About 6.9% of all EU enterprises used AI for marketing or sales in 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 6.9,
      "unit": "%",
      "place": "European Union (27 countries)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Use of artificial intelligence in enterprises (Statistics Explained)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "source_published": "data extracted December 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261017051911/https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "sample": "EU survey on ICT usage and e-commerce in enterprises, 2025. Covers enterprises with 10 or more employees in the business economy, excluding the financial sector. Break in series for the Netherlands in 2025.",
      "method": "19.95% of enterprises used AI x 34.70% of those used it for marketing or sales = 6.92% of all enterprises.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-eu-marketing-sales-all-2025"
    },
    {
      "id": "aim-bl-local-recs-2026",
      "sentence": "45% of US consumers used ChatGPT or other generative AI tools for local business recommendations in 2026, up from 6%, according to BrightLocal.",
      "value": 45,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-bl-local-recs-2026"
    },
    {
      "id": "aim-cmi-ai-apps-2025",
      "sentence": "95% of B2B marketers said their organisations used AI-powered applications in 2025, according to the Content Marketing Institute.",
      "value": 95,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-cmi-ai-apps-2025"
    },
    {
      "id": "aim-cmi-established-2025",
      "sentence": "32% of B2B marketers described their AI approach as established, advanced or leading in 2025, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 32,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "Established 24% + advanced 5% + leading 3% = 32%. The other 68% were exploratory (20%) or developing (48%).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-cmi-established-2025"
    },
    {
      "id": "aim-hs-advanced-2026",
      "sentence": "42% of marketers reported advanced AI use, established or transformational, in 2026, according to HubSpot.",
      "value": 42,
      "unit": "%",
      "place": "Global (5 regions)",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "The State of AI in Marketing (2026 State of AI in Marketing Report)",
      "source_url": "https://blog.hubspot.com/marketing/state-of-generative-ai",
      "source_published": "updated October 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261014220950/https://blog.hubspot.com/marketing/state-of-generative-ai",
      "sample": "HubSpot 2026 State of AI in Marketing Report, 1,754 marketers across North America, Europe, Asia, Australia and Latin America. HubSpot does not publish fieldwork dates or weighting. HubSpot sells AI marketing software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-hs-advanced-2026"
    },
    {
      "id": "aim-hs-transformational-2026",
      "sentence": "Only 10% of marketing teams had reached the transformational level of AI results in 2026, according to HubSpot.",
      "value": 10,
      "unit": "%",
      "place": "Global (5 regions)",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "The State of AI in Marketing (2026 State of AI in Marketing Report)",
      "source_url": "https://blog.hubspot.com/marketing/state-of-generative-ai",
      "source_published": "updated October 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261014220950/https://blog.hubspot.com/marketing/state-of-generative-ai",
      "sample": "HubSpot 2026 State of AI in Marketing Report, 1,754 marketers across North America, Europe, Asia, Australia and Latin America. HubSpot does not publish fieldwork dates or weighting. HubSpot sells AI marketing software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-hs-transformational-2026"
    },
    {
      "id": "aim-mck-scaling-2026",
      "sentence": "44% of organisations said AI was scaling across their enterprise in 2026, up from 38% a year earlier, according to McKinsey & Company.",
      "value": 44,
      "unit": "%",
      "place": "Global (97 countries)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "The state of AI in 2026: On the road to ROI",
      "source_url": "https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai",
      "source_published": "25 August 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261023073924/https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai",
      "sample": "Online survey of 1,719 participants in 97 countries, in the field 4 May to 8 June 2026. Respondents span regions, industries, company sizes, functions and tenures.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-mck-scaling-2026"
    },
    {
      "id": "aim-eu-enterprises-ai-2025",
      "sentence": "19.95% of EU enterprises used AI technologies in 2025, according to Eurostat.",
      "value": 19.95,
      "unit": "%",
      "place": "European Union (27 countries)",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Use of artificial intelligence in enterprises (Statistics Explained)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "source_published": "data extracted December 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261017051911/https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "sample": "EU survey on ICT usage and e-commerce in enterprises, 2025. Covers enterprises with 10 or more employees in the business economy, excluding the financial sector. Break in series for the Netherlands in 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-eu-enterprises-ai-2025"
    },
    {
      "id": "aim-eu-ai-growth-2024-2025",
      "sentence": "The share of EU enterprises using AI rose by 48% between 2024 and 2025, from 13.48% to 19.95%, calculated by StatisticsGlobal from Eurostat data.",
      "value": 48,
      "unit": "%",
      "place": "European Union (27 countries)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Use of artificial intelligence in enterprises (Statistics Explained)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "source_published": "data extracted December 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261017051911/https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "sample": "EU survey on ICT usage and e-commerce in enterprises, 2025. Covers enterprises with 10 or more employees in the business economy, excluding the financial sector. Break in series for the Netherlands in 2025.",
      "method": "2024 share = 19.95% minus the reported 6.47 percentage point rise = 13.48%. Growth = 6.47 / 13.48 = 48.0%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-eu-ai-growth-2024-2025"
    },
    {
      "id": "aim-eu-denmark-2025",
      "sentence": "Denmark had the highest share of enterprises using AI in the EU in 2025 at 42.03%, against 5.21% in Romania, according to Eurostat.",
      "value": 42.03,
      "unit": "%",
      "place": "Denmark",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Use of artificial intelligence in enterprises (Statistics Explained)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "source_published": "data extracted December 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261017051911/https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "sample": "EU survey on ICT usage and e-commerce in enterprises, 2025. Covers enterprises with 10 or more employees in the business economy, excluding the financial sector. Break in series for the Netherlands in 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-eu-denmark-2025"
    },
    {
      "id": "aim-eu-marketing-sales-2025",
      "sentence": "34.70% of EU enterprises that used AI applied it to marketing or sales in 2025, according to Eurostat.",
      "value": 34.7,
      "unit": "%",
      "place": "European Union (27 countries)",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Use of artificial intelligence in enterprises (Statistics Explained)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "source_published": "data extracted December 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261017051911/https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "sample": "EU survey on ICT usage and e-commerce in enterprises, 2025. Covers enterprises with 10 or more employees in the business economy, excluding the financial sector. Break in series for the Netherlands in 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-eu-marketing-sales-2025"
    },
    {
      "id": "aim-eu-accommodation-2025",
      "sentence": "58.82% of AI-using enterprises in the EU accommodation sector used AI for marketing or sales in 2025, according to Eurostat.",
      "value": 58.82,
      "unit": "%",
      "place": "European Union (27 countries)",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Use of artificial intelligence in enterprises (Statistics Explained)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "source_published": "data extracted December 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261017051911/https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "sample": "EU survey on ICT usage and e-commerce in enterprises, 2025. Covers enterprises with 10 or more employees in the business economy, excluding the financial sector. Break in series for the Netherlands in 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-eu-accommodation-2025"
    },
    {
      "id": "aim-eu-retail-2025",
      "sentence": "48.18% of AI-using retail enterprises in the EU used AI for marketing or sales in 2025, according to Eurostat.",
      "value": 48.18,
      "unit": "%",
      "place": "European Union (27 countries)",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Use of artificial intelligence in enterprises (Statistics Explained)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "source_published": "data extracted December 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261017051911/https://ec.europa.eu/eurostat/statistics-explained/index.php?title=Use_of_artificial_intelligence_in_enterprises",
      "sample": "EU survey on ICT usage and e-commerce in enterprises, 2025. Covers enterprises with 10 or more employees in the business economy, excluding the financial sector. Break in series for the Netherlands in 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-eu-retail-2025"
    },
    {
      "id": "aim-gt-ready-share-2026",
      "sentence": "AI-ready marketing organisations allocated 21.3% of their marketing budgets to AI initiatives in 2026, according to Gartner.",
      "value": 21.3,
      "unit": "%",
      "place": "North America, UK and Europe",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI, but Only 30% Are Ready to Scale AI Capabilities",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "source_published": "11 May 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "sample": "Gartner CMO Spend Survey of 401 CMOs and other marketing leaders in North America, the UK and Europe, conducted January to March 2026. Most respondents work at organisations with revenue above $1 billion.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-gt-ready-share-2026"
    },
    {
      "id": "aim-gt-ready-gap-2026",
      "sentence": "AI-ready marketing organisations put a 39% larger share of their budget into AI than the average CMO in 2026, calculated by StatisticsGlobal from Gartner data.",
      "value": 39,
      "unit": "%",
      "place": "North America, UK and Europe",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Gartner",
      "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI, but Only 30% Are Ready to Scale AI Capabilities",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "source_published": "11 May 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "sample": "Gartner CMO Spend Survey of 401 CMOs and other marketing leaders in North America, the UK and Europe, conducted January to March 2026. Most respondents work at organisations with revenue above $1 billion.",
      "method": "(21.3% - 15.3%) / 15.3% = 39.2%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-gt-ready-gap-2026"
    },
    {
      "id": "aim-gt-revenue-share-2026",
      "sentence": "AI initiatives took about 1.2% of company revenue through marketing budgets in 2026, calculated by StatisticsGlobal from Gartner data.",
      "value": 1.2,
      "unit": "%",
      "place": "North America, UK and Europe",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Gartner",
      "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI, but Only 30% Are Ready to Scale AI Capabilities",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "source_published": "11 May 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "sample": "Gartner CMO Spend Survey of 401 CMOs and other marketing leaders in North America, the UK and Europe, conducted January to March 2026. Most respondents work at organisations with revenue above $1 billion.",
      "method": "Marketing budget 7.8% of company revenue x 15.3% of marketing budget on AI = 1.19% of revenue. Survey averages, so the product is an approximation.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-gt-revenue-share-2026"
    },
    {
      "id": "aim-gt-ready-revenue-ratio-2026",
      "sentence": "AI-ready marketing organisations spent about 1.6 times as much on AI relative to revenue as the average in 2026, calculated by StatisticsGlobal from Gartner data.",
      "value": 1.6,
      "unit": "x",
      "place": "North America, UK and Europe",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Gartner",
      "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI, but Only 30% Are Ready to Scale AI Capabilities",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "source_published": "11 May 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "sample": "Gartner CMO Spend Survey of 401 CMOs and other marketing leaders in North America, the UK and Europe, conducted January to March 2026. Most respondents work at organisations with revenue above $1 billion.",
      "method": "AI-ready: 8.9% of revenue x 21.3% = 1.90% of revenue. Average: 7.8% x 15.3% = 1.19%. Ratio 1.90 / 1.19 = 1.59.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-gt-ready-revenue-ratio-2026"
    },
    {
      "id": "aim-gt-leader-goal-2026",
      "sentence": "70% of CMOs said becoming an AI leader was a critical goal for 2026, according to Gartner.",
      "value": 70,
      "unit": "%",
      "place": "North America, UK and Europe",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI, but Only 30% Are Ready to Scale AI Capabilities",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "source_published": "11 May 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "sample": "Gartner CMO Spend Survey of 401 CMOs and other marketing leaders in North America, the UK and Europe, conducted January to March 2026. Most respondents work at organisations with revenue above $1 billion.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-gt-leader-goal-2026"
    },
    {
      "id": "aim-gt-lack-budget-2026",
      "sentence": "56% of CMOs said their marketing organisation lacked the budget to deliver its 2026 strategy, according to Gartner.",
      "value": 56,
      "unit": "%",
      "place": "North America, UK and Europe",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI, but Only 30% Are Ready to Scale AI Capabilities",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "source_published": "11 May 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities",
      "sample": "Gartner CMO Spend Survey of 401 CMOs and other marketing leaders in North America, the UK and Europe, conducted January to March 2026. Most respondents work at organisations with revenue above $1 billion.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-gt-lack-budget-2026"
    },
    {
      "id": "aim-cmi-budget-priority-2025",
      "sentence": "45% of B2B marketers named AI-powered marketing tools among their top three areas for increased investment in 2026, in a 2025 Content Marketing Institute survey.",
      "value": 45,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-cmi-budget-priority-2025"
    },
    {
      "id": "aim-cmi-content-tools-2025",
      "sentence": "89% of B2B marketers using AI used content creation tools for marketing copy in 2025, according to the Content Marketing Institute.",
      "value": 89,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-cmi-content-tools-2025"
    },
    {
      "id": "aim-cmi-productivity-2025",
      "sentence": "87% of B2B marketers using AI for content said productivity improved in 2025, according to the Content Marketing Institute.",
      "value": 87,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-cmi-productivity-2025"
    },
    {
      "id": "aim-cmi-performance-2025",
      "sentence": "Only 39% of B2B marketers using AI for content said content performance improved in 2025, according to the Content Marketing Institute.",
      "value": 39,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-cmi-performance-2025"
    },
    {
      "id": "aim-cmi-quality-down-2025",
      "sentence": "12% of B2B marketers using AI for content said content quality decreased in 2025, according to the Content Marketing Institute.",
      "value": 12,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-cmi-quality-down-2025"
    },
    {
      "id": "aim-cmi-productivity-gap-2025",
      "sentence": "The share of B2B marketers seeing AI productivity gains was 48 points higher than the share seeing better content performance in 2025, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 48,
      "unit": "points",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "87% said productivity improved minus 39% said content performance improved = 48 percentage points. Same base: marketers using AI for content creation.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-cmi-productivity-gap-2025"
    },
    {
      "id": "aim-hs-less-effective-2026",
      "sentence": "52% of marketers believed AI had made content so easy to create that it had become less effective in 2026, according to HubSpot.",
      "value": 52,
      "unit": "%",
      "place": "Global (5 regions)",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "The State of AI in Marketing (2026 State of AI in Marketing Report)",
      "source_url": "https://blog.hubspot.com/marketing/state-of-generative-ai",
      "source_published": "updated October 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261014220950/https://blog.hubspot.com/marketing/state-of-generative-ai",
      "sample": "HubSpot 2026 State of AI in Marketing Report, 1,754 marketers across North America, Europe, Asia, Australia and Latin America. HubSpot does not publish fieldwork dates or weighting. HubSpot sells AI marketing software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-hs-less-effective-2026"
    },
    {
      "id": "aim-iab-genai-campaigns-2026",
      "sentence": "69% of US ad buyers said generative AI use in media campaigns was an area of increased focus in September 2026, according to IAB.",
      "value": 69,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations (2026 Outlook Study: September Update)",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "IAB 2026 Outlook Study September update, survey of more than 200 US brand and agency ad investment decision-makers. January figures come from the January 2026 wave of the same study.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-iab-genai-campaigns-2026"
    },
    {
      "id": "aim-iab-genai-drop-2026",
      "sentence": "Focus on generative AI in US media campaigns fell 9 points between January and September 2026, from 78% to 69% of buyers, calculated by StatisticsGlobal from IAB data.",
      "value": 9,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations (2026 Outlook Study: September Update)",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "IAB 2026 Outlook Study September update, survey of more than 200 US brand and agency ad investment decision-makers. January figures come from the January 2026 wave of the same study.",
      "method": "78% in January 2026 minus 69% in September 2026 = 9 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-iab-genai-drop-2026"
    },
    {
      "id": "aim-iab-ai-search-challenge-2026",
      "sentence": "44% of US ad buyers named adapting to consumer behaviour, including AI-driven search, as their top media investment challenge in 2026, according to IAB.",
      "value": 44,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations (2026 Outlook Study: September Update)",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "IAB 2026 Outlook Study September update, survey of more than 200 US brand and agency ad investment decision-makers. January figures come from the January 2026 wave of the same study.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-iab-ai-search-challenge-2026"
    },
    {
      "id": "aim-iab-ai-answers-2026",
      "sentence": "76% of US ad buyers said optimising content for AI-generated answers was an area of increased focus in 2026, according to IAB.",
      "value": 76,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations (2026 Outlook Study: September Update)",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "IAB 2026 Outlook Study September update, survey of more than 200 US brand and agency ad investment decision-makers. January figures come from the January 2026 wave of the same study.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-iab-ai-answers-2026"
    },
    {
      "id": "aim-iab-measurement-2026",
      "sentence": "86% of US ad buyers were changing or expected to change how they measure media because of AI tools and agents in 2026, according to IAB.",
      "value": 86,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations (2026 Outlook Study: September Update)",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "IAB 2026 Outlook Study September update, survey of more than 200 US brand and agency ad investment decision-makers. January figures come from the January 2026 wave of the same study.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-iab-measurement-2026"
    },
    {
      "id": "aim-iab-visibility-2026",
      "sentence": "48% of US ad buyers said they would measure brand visibility and citations directly within AI tools in 2026, the top measurement change, according to IAB.",
      "value": 48,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations (2026 Outlook Study: September Update)",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "IAB 2026 Outlook Study September update, survey of more than 200 US brand and agency ad investment decision-makers. January figures come from the January 2026 wave of the same study.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-iab-visibility-2026"
    },
    {
      "id": "aim-iab-slop-2026",
      "sentence": "38% of US ad buyers named low-quality AI-generated content as a media investment challenge in 2026, according to IAB.",
      "value": 38,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations (2026 Outlook Study: September Update)",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "IAB 2026 Outlook Study September update, survey of more than 200 US brand and agency ad investment decision-makers. January figures come from the January 2026 wave of the same study.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-iab-slop-2026"
    },
    {
      "id": "aim-mck-agents-large-2026",
      "sentence": "40% of respondents from large organisations said they were scaling AI agents in at least one function in 2026, up from 27%, according to McKinsey & Company.",
      "value": 40,
      "unit": "%",
      "place": "Global (97 countries)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "The state of AI in 2026: On the road to ROI",
      "source_url": "https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai",
      "source_published": "25 August 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261023073924/https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai",
      "sample": "Online survey of 1,719 participants in 97 countries, in the field 4 May to 8 June 2026. Respondents span regions, industries, company sizes, functions and tenures.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-mck-agents-large-2026"
    },
    {
      "id": "aim-mck-agents-rise-2026",
      "sentence": "The share of large organisations scaling AI agents rose 13 points, or 48%, between 2025 and 2026, calculated by StatisticsGlobal from McKinsey & Company data.",
      "value": 13,
      "unit": "points",
      "place": "Global (97 countries)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "McKinsey & Company",
      "source_title": "The state of AI in 2026: On the road to ROI",
      "source_url": "https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai",
      "source_published": "25 August 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261023073924/https://www.mckinsey.com/capabilities/quantumblack/our-insights/the-state-of-ai",
      "sample": "Online survey of 1,719 participants in 97 countries, in the field 4 May to 8 June 2026. Respondents span regions, industries, company sizes, functions and tenures.",
      "method": "40% in 2026 minus 27% in 2025 = 13 percentage points. Relative rise 13 / 27 = 48%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-mck-agents-rise-2026"
    },
    {
      "id": "aim-hs-agents-2026",
      "sentence": "More than 85% of marketing departments surveyed used AI agents in 2026, according to HubSpot.",
      "value": 85,
      "unit": "%",
      "place": "Global (5 regions)",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "The State of AI in Marketing (2026 State of AI in Marketing Report)",
      "source_url": "https://blog.hubspot.com/marketing/state-of-generative-ai",
      "source_published": "updated October 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261014220950/https://blog.hubspot.com/marketing/state-of-generative-ai",
      "sample": "HubSpot 2026 State of AI in Marketing Report, 1,754 marketers across North America, Europe, Asia, Australia and Latin America. HubSpot does not publish fieldwork dates or weighting. HubSpot sells AI marketing software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-hs-agents-2026"
    },
    {
      "id": "aim-cmi-agents-2025",
      "sentence": "28% of B2B marketers said they experimented with AI agents in 2025, according to the Content Marketing Institute.",
      "value": 28,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-cmi-agents-2025"
    },
    {
      "id": "aim-cmi-agents-core-2025",
      "sentence": "3% of B2B marketers said AI agents were core to their strategies in 2025, according to the Content Marketing Institute.",
      "value": 3,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-cmi-agents-core-2025"
    },
    {
      "id": "aim-bl-local-recs-jump-2026",
      "sentence": "Use of generative AI for local recommendations among US consumers grew 7.5 times in one year to 2026, calculated by StatisticsGlobal from BrightLocal data.",
      "value": 7.5,
      "unit": "x",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "45% in the 2026 survey / 6% in the 2025 survey = 7.5.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-bl-local-recs-jump-2026"
    },
    {
      "id": "aim-bl-trust-2026",
      "sentence": "40% of US consumers trusted AI platforms to provide business recommendations in 2026, against 32% who did not, according to BrightLocal.",
      "value": 40,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-bl-trust-2026"
    },
    {
      "id": "aim-bl-as-reviews-2026",
      "sentence": "42% of US consumers trusted AI recommendations as much as traditional reviews for local businesses in 2026, according to BrightLocal.",
      "value": 42,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-bl-as-reviews-2026"
    },
    {
      "id": "aim-bl-summaries-2026",
      "sentence": "82% of US consumers read AI-generated review summaries in 2026, and 23% would rely on them alone, according to BrightLocal.",
      "value": 82,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/ai-marketing-statistics/#stat-aim-bl-summaries-2026"
    }
  ]
}