{ "title": "AI Search Statistics 2026: Chatbots, AI Overviews, Clicks and Traffic", "url": "https://statisticsglobal.org/ai-search-statistics/", "updated": "2026-11-01", "licence": "https://statisticsglobal.org/data-licence/", "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/ai-search-statistics/)", "statistics": [ { "id": "aisr-pew-chatbot", "sentence": "49% of US adults said they use AI chatbots in 2026, according to Pew Research Center.", "value": 49, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-chatbot" }, { "id": "aisr-pew-ai-summaries", "sentence": "60% of US adults said they read AI summaries in search engine results in 2026, according to Pew Research Center.", "value": 60, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-ai-summaries" }, { "id": "aisr-google-ai-mode", "sentence": "Google AI Mode passed 1 billion monthly active users in 2026, according to Alphabet.", "value": 1, "unit": "billion users", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Alphabet", "source_title": "Q2 2026 earnings call: Remarks from our CEO", "source_url": "https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/", "source_published": "22 July 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261019112830/https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/", "sample": "Company-reported figures from the Q2 2026 earnings call (quarter to 30 June 2026). Monthly active users as defined by Google; not independently audited.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-google-ai-mode" }, { "id": "aisr-calc-seer-organic-gap", "sentence": "Organic click-through rate was 38% lower on Google queries with an AI Overview than without in February 2026, calculated by StatisticsGlobal from Seer Interactive data.", "value": 38, "unit": "%", "place": "Google (Seer Interactive clients)", "data_year": "2026", "source_type": "Our analysis", "publisher": "Seer Interactive", "source_title": "AIO Impact on Google CTR: 2026 Update", "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "source_published": "24 April 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261022051639/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "sample": "53 client brands, 5.47 million tracked queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. Country not stated.", "method": "1 - (2.36% with an AI Overview / 3.82% without) = 38.2%.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-seer-organic-gap" }, { "id": "aisr-ahrefs-share", "sentence": "AI platforms sent 0.25% of the average website's traffic in June 2025, according to Ahrefs.", "value": 0.25, "unit": "%", "place": "Worldwide (Ahrefs Web Analytics sites)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Ahrefs", "source_title": "AI Traffic Has Increased 9.7x in the Past Year", "source_url": "https://ahrefs.com/blog/ai-traffic-increase/", "source_published": "26 June 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261011235711/https://ahrefs.com/blog/ai-traffic-increase/", "sample": "Referral traffic to 81,947 websites that use Ahrefs Web Analytics (up from about 35,000 sites in the March 2025 study).", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-ahrefs-share" }, { "id": "aisr-pew-chatbot-2024", "sentence": "33% of US adults said they had used AI chatbots in August 2024, according to Pew Research Center.", "value": 33, "unit": "%", "place": "United States", "data_year": "2024", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "American Trends Panel survey, 12 to 18 August 2024. Asked of adults who had heard at least a little about AI chatbots, shown by Pew among all adults.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-chatbot-2024" }, { "id": "aisr-calc-chatbot-growth", "sentence": "Chatbot use among US adults rose 16 percentage points between August 2024 and February 2026, calculated by StatisticsGlobal from Pew Research Center data.", "value": 16, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "49% in February 2026 minus 33% in August 2024 = 16 points. The 2024 question was asked only of adults who had heard of chatbots.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-chatbot-growth" }, { "id": "aisr-calc-daily", "sentence": "About 24% of US adults used AI chatbots at least once a day in 2026, calculated by StatisticsGlobal from Pew Research Center data.", "value": 24, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "4% almost constantly + 12% several times a day + 8% about once a day = 24%. Pew reports \"about a quarter\".", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-daily" }, { "id": "aisr-pew-chatbot-search", "sentence": "42% of US adults said they use AI chatbots to search for information in 2026, according to Pew Research Center.", "value": 42, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-chatbot-search" }, { "id": "aisr-calc-summaries-vs-chatbots", "sentence": "18 percentage points more US adults read AI search summaries than use chatbots to find information in 2026, calculated by StatisticsGlobal from Pew Research Center data.", "value": 18, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "60% read AI summaries in search results minus 42% use chatbots to search for information = 18 points, same survey.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-summaries-vs-chatbots" }, { "id": "aisr-pew-age-18-29", "sentence": "66% of US adults aged 18 to 29 said they use AI chatbots in 2026, against 23% of those aged 65 and over, according to Pew Research Center.", "value": 66, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-age-18-29" }, { "id": "aisr-calc-age-gap", "sentence": "US adults aged 18 to 29 were 43 percentage points more likely to use AI chatbots than those aged 65 and over in 2026, calculated by StatisticsGlobal from Pew Research Center data.", "value": 43, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "66% of 18 to 29 year olds minus 23% of adults 65 and over = 43 points.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-age-gap" }, { "id": "aisr-pew-upper-income", "sentence": "66% of upper-income US adults said they use AI chatbots in 2026, against 41% of lower-income adults, according to Pew Research Center.", "value": 66, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-upper-income" }, { "id": "aisr-google-gemini", "sentence": "The Gemini app had 950 million monthly active users in the second quarter of 2026, according to Alphabet.", "value": 950, "unit": "million users", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Alphabet", "source_title": "Q2 2026 earnings call: Remarks from our CEO", "source_url": "https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/", "source_published": "22 July 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261019112830/https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/", "sample": "Company-reported figures from the Q2 2026 earnings call (quarter to 30 June 2026). Monthly active users as defined by Google; not independently audited.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-google-gemini" }, { "id": "aisr-pew-chatgpt", "sentence": "44% of US adults said they use ChatGPT in 2026, up from 34% in 2025, according to Pew Research Center.", "value": 44, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-chatgpt" }, { "id": "aisr-calc-chatgpt-growth", "sentence": "The share of US adults using ChatGPT grew 1.9 times between early 2024 and 2026, calculated by StatisticsGlobal from Pew Research Center data.", "value": 1.9, "unit": "times", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "44% in February 2026 / 23% in February to March 2024 = 1.91.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-chatgpt-growth" }, { "id": "aisr-pew-gemini", "sentence": "24% of US adults said they use Google Gemini in 2026, according to Pew Research Center.", "value": 24, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Asked of one half of the 5,119 US adults surveyed (Form 2, 2,564 respondents), 17 to 23 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-gemini" }, { "id": "aisr-calc-chatgpt-vs-gemini", "sentence": "ChatGPT was used by 1.8 times as many US adults as Google Gemini in 2026, calculated by StatisticsGlobal from Pew Research Center data.", "value": 1.8, "unit": "times", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Margin of error plus or minus 1.6 points.", "method": "44% use ChatGPT / 24% use Gemini = 1.83. The two questions were asked of different halves of the sample.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-chatgpt-vs-gemini" }, { "id": "aisr-pew-copilot", "sentence": "17% of US adults said they use Microsoft Copilot in 2026, according to Pew Research Center.", "value": 17, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Asked of one half of the 5,119 US adults surveyed (Form 1, 2,555 respondents), 17 to 23 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-copilot" }, { "id": "aisr-nber-adults", "sentence": "About 10% of the world's adults had adopted ChatGPT by July 2025, according to a National Bureau of Economic Research working paper.", "value": 10, "unit": "%", "place": "Worldwide", "data_year": "2025", "source_type": "Research", "publisher": "National Bureau of Economic Research", "source_title": "How People Use ChatGPT (NBER Working Paper 34255)", "source_url": "https://www.nber.org/papers/w34255", "source_published": "September 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261024085259/https://www.nber.org/papers/w34255", "sample": "Representative sample of ChatGPT consumer conversations classified by a privacy-preserving automated pipeline, November 2022 to July 2025. Authors include OpenAI researchers.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-nber-adults" }, { "id": "aisr-nber-nonwork", "sentence": "More than 70% of ChatGPT consumer messages were not related to work in 2025, up from 53%, according to a National Bureau of Economic Research working paper.", "value": 70, "unit": "%", "place": "Worldwide", "data_year": "2025", "source_type": "Research", "publisher": "National Bureau of Economic Research", "source_title": "How People Use ChatGPT (NBER Working Paper 34255)", "source_url": "https://www.nber.org/papers/w34255", "source_published": "September 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261024085259/https://www.nber.org/papers/w34255", "sample": "Representative sample of ChatGPT consumer conversations classified by a privacy-preserving automated pipeline, November 2022 to July 2025. Authors include OpenAI researchers.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-nber-nonwork" }, { "id": "aisr-nber-topics", "sentence": "Practical guidance, seeking information and writing made up nearly 80% of ChatGPT conversations in 2025, according to a National Bureau of Economic Research working paper.", "value": 80, "unit": "%", "place": "Worldwide", "data_year": "2025", "source_type": "Research", "publisher": "National Bureau of Economic Research", "source_title": "How People Use ChatGPT (NBER Working Paper 34255)", "source_url": "https://www.nber.org/papers/w34255", "source_published": "September 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261024085259/https://www.nber.org/papers/w34255", "sample": "Representative sample of ChatGPT consumer conversations classified by a privacy-preserving automated pipeline, November 2022 to July 2025. Authors include OpenAI researchers.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-nber-topics" }, { "id": "aisr-pew-aio-share", "sentence": "18% of Google searches by US adults produced an AI summary in March 2025, according to Pew Research Center.", "value": 18, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-aio-share" }, { "id": "aisr-pew-users-saw", "sentence": "58% of US adults in the panel ran at least one Google search that produced an AI summary in March 2025, according to Pew Research Center.", "value": 58, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-users-saw" }, { "id": "aisr-pew-long-queries", "sentence": "53% of Google searches of 10 words or more produced an AI summary in March 2025, against 8% of one- or two-word searches, according to Pew Research Center.", "value": 53, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-long-queries" }, { "id": "aisr-calc-length-ratio", "sentence": "Google searches of 10 words or more were 6.6 times as likely to produce an AI summary as one- or two-word searches in March 2025, calculated by StatisticsGlobal from Pew Research Center data.", "value": 6.6, "unit": "times", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "53% of 10+ word searches / 8% of one- or two-word searches = 6.6.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-length-ratio" }, { "id": "aisr-pew-question-queries", "sentence": "60% of Google searches starting with a question word such as who, what or why produced an AI summary in March 2025, according to Pew Research Center.", "value": 60, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-question-queries" }, { "id": "aisr-seer-intent", "sentence": "36% of informational Google queries showed an AI Overview between January 2025 and February 2026, against 8% of commercial queries, according to Seer Interactive.", "value": 36, "unit": "%", "place": "Google (Seer Interactive clients)", "data_year": "2026", "source_type": "Vendor report", "publisher": "Seer Interactive", "source_title": "AIO Impact on Google CTR: 2026 Update", "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "source_published": "24 April 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261022051639/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "sample": "53 client brands, 5.47 million tracked queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. Country not stated.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-seer-intent" }, { "id": "aisr-seer-comparison", "sentence": "95.4% of comparison queries triggered a Google AI Overview between January 2025 and February 2026, according to Seer Interactive.", "value": 95.4, "unit": "%", "place": "Google (Seer Interactive clients)", "data_year": "2026", "source_type": "Vendor report", "publisher": "Seer Interactive", "source_title": "AIO Impact on Google CTR: 2026 Update", "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "source_published": "24 April 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261022051639/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "sample": "267 of 280 comparison queries in the Seer Interactive client dataset, January 2025 to February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-seer-comparison" }, { "id": "aisr-semrush-commercial", "sentence": "The share of US commercial-intent Google results with an AI Overview grew 71% between November 2025 and April 2026, according to Semrush.", "value": 71, "unit": "%", "place": "United States (desktop)", "data_year": "2026", "source_type": "Vendor report", "publisher": "Semrush", "source_title": "AI Overviews are expanding across commercial intent search [Study]", "source_url": "https://www.semrush.com/blog/ai-overviews-commercial-search-study/", "source_published": "2 July 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260928102420/https://www.semrush.com/blog/ai-overviews-commercial-search-study/", "sample": "More than 600,000 keywords across 10 industries from the Semrush US desktop database, November 2025 to April 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-semrush-commercial" }, { "id": "aisr-semrush-transactional", "sentence": "The share of US transactional Google results with an AI Overview fell 5% between November 2025 and April 2026, according to Semrush.", "value": 5, "unit": "%", "place": "United States (desktop)", "data_year": "2026", "source_type": "Vendor report", "publisher": "Semrush", "source_title": "AI Overviews are expanding across commercial intent search [Study]", "source_url": "https://www.semrush.com/blog/ai-overviews-commercial-search-study/", "source_published": "2 July 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260928102420/https://www.semrush.com/blog/ai-overviews-commercial-search-study/", "sample": "More than 600,000 keywords across 10 industries from the Semrush US desktop database, November 2025 to April 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-semrush-transactional" }, { "id": "aisr-pew-median-words", "sentence": "The median Google AI summary was 67 words long in March 2025, according to Pew Research Center.", "value": 67, "unit": "words", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-median-words" }, { "id": "aisr-pew-three-sources", "sentence": "88% of Google AI summaries cited three or more sources in March 2025, according to Pew Research Center.", "value": 88, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-three-sources" }, { "id": "aisr-pew-top-sources", "sentence": "Wikipedia, YouTube and Reddit made up 15% of the sources cited in Google AI summaries in March 2025, according to Pew Research Center.", "value": 15, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-top-sources" }, { "id": "aisr-pew-gov", "sentence": "6% of sources linked in Google AI summaries were .gov websites in March 2025, against 2% in standard results, according to Pew Research Center.", "value": 6, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-gov" }, { "id": "aisr-pew-click-with", "sentence": "US Google users clicked a traditional search result on 8% of visits to pages with an AI summary in March 2025, according to Pew Research Center.", "value": 8, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-click-with" }, { "id": "aisr-pew-click-without", "sentence": "US Google users clicked a search result on 15% of visits to pages without an AI summary in March 2025, according to Pew Research Center.", "value": 15, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-click-without" }, { "id": "aisr-calc-click-drop", "sentence": "US Google users were 47% less likely to click a search result when an AI summary appeared in March 2025, calculated by StatisticsGlobal from Pew Research Center data.", "value": 47, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "1 - (8% click rate with an AI summary / 15% without) = 46.7%, rounded to 47%.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-click-drop" }, { "id": "aisr-pew-link-in-summary", "sentence": "US Google users clicked a link inside the AI summary on 1% of visits to pages with one in March 2025, according to Pew Research Center.", "value": 1, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-link-in-summary" }, { "id": "aisr-pew-session-end", "sentence": "US Google users ended their browsing session on 26% of search pages with an AI summary in March 2025, against 16% without one, according to Pew Research Center.", "value": 26, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-pew-session-end" }, { "id": "aisr-calc-session-end", "sentence": "US Google users were 10 percentage points more likely to end their session after a search with an AI summary in March 2025, calculated by StatisticsGlobal from Pew Research Center data.", "value": 10, "unit": "percentage points", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 1 November 2026", "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Tracked browsing of 900 US adults in Ipsos KnowledgePanel Digital, 1 to 31 March 2025. 68,879 unique Google searches, 12,593 with an AI summary. Results pages collected 7 to 17 April 2025.", "method": "26% of pages with an AI summary ended the session minus 16% of pages without = 10 points.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-session-end" }, { "id": "aisr-seer-organic-aio", "sentence": "Organic click-through rate was 2.36% on Google queries with an AI Overview in February 2026, against 3.82% without, according to Seer Interactive.", "value": 2.36, "unit": "%", "place": "Google (Seer Interactive clients)", "data_year": "2026", "source_type": "Vendor report", "publisher": "Seer Interactive", "source_title": "AIO Impact on Google CTR: 2026 Update", "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "source_published": "24 April 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261022051639/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "sample": "53 client brands, 5.47 million tracked queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. Country not stated.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-seer-organic-aio" }, { "id": "aisr-calc-seer-aio-change", "sentence": "Organic click-through rate on Google queries with an AI Overview fell 26% between January 2025 and February 2026, calculated by StatisticsGlobal from Seer Interactive data.", "value": 26, "unit": "%", "place": "Google (Seer Interactive clients)", "data_year": "2026", "source_type": "Our analysis", "publisher": "Seer Interactive", "source_title": "AIO Impact on Google CTR: 2026 Update", "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "source_published": "24 April 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261022051639/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "sample": "53 client brands, 5.47 million tracked queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. Country not stated.", "method": "(2.36% in February 2026 / 3.19% in January 2025) - 1 = -26.0%. Values from the all-queries monthly table.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-seer-aio-change" }, { "id": "aisr-seer-organic-floor", "sentence": "Organic click-through rate on Google queries with an AI Overview hit a low of 1.31% in December 2025, according to Seer Interactive.", "value": 1.31, "unit": "%", "place": "Google (Seer Interactive clients)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Seer Interactive", "source_title": "AIO Impact on Google CTR: 2026 Update", "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "source_published": "24 April 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261022051639/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "sample": "53 client brands, 5.47 million tracked queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. Country not stated.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-seer-organic-floor" }, { "id": "aisr-calc-seer-rebound", "sentence": "Organic click-through rate on Google queries with an AI Overview rose 80% between December 2025 and February 2026, calculated by StatisticsGlobal from Seer Interactive data.", "value": 80, "unit": "%", "place": "Google (Seer Interactive clients)", "data_year": "2026", "source_type": "Our analysis", "publisher": "Seer Interactive", "source_title": "AIO Impact on Google CTR: 2026 Update", "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "source_published": "24 April 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261022051639/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "sample": "53 client brands, 5.47 million tracked queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. Country not stated.", "method": "(2.36% in February 2026 / 1.31% in December 2025) - 1 = 80.2%.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-seer-rebound" }, { "id": "aisr-seer-paid-aio", "sentence": "Paid search ads had a 16.21% click-through rate on Google queries with an AI Overview in February 2026, against 21.85% without, according to Seer Interactive.", "value": 16.21, "unit": "%", "place": "Google (Seer Interactive clients)", "data_year": "2026", "source_type": "Vendor report", "publisher": "Seer Interactive", "source_title": "AIO Impact on Google CTR: 2026 Update", "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "source_published": "24 April 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261022051639/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "sample": "53 client brands, 5.47 million tracked queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. Country not stated.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-seer-paid-aio" }, { "id": "aisr-calc-seer-paid-gap", "sentence": "Paid click-through rate was 26% lower on Google queries with an AI Overview than without in February 2026, calculated by StatisticsGlobal from Seer Interactive data.", "value": 26, "unit": "%", "place": "Google (Seer Interactive clients)", "data_year": "2026", "source_type": "Our analysis", "publisher": "Seer Interactive", "source_title": "AIO Impact on Google CTR: 2026 Update", "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "source_published": "24 April 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261022051639/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "sample": "53 client brands, 5.47 million tracked queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. Country not stated.", "method": "1 - (16.21% with an AI Overview / 21.85% without) = 25.8%.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-seer-paid-gap" }, { "id": "aisr-seer-not-cited", "sentence": "Organic click-through rate fell 67% over 2025 on Google searches where an AI Overview appeared and did not cite the brand, according to Seer Interactive.", "value": 67, "unit": "%", "place": "Google (Seer Interactive clients)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Seer Interactive", "source_title": "AIO Impact on Google CTR: 2026 Update", "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "source_published": "24 April 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261022051639/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "sample": "53 client brands, 5.47 million tracked queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. Country not stated.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-seer-not-cited" }, { "id": "aisr-seer-cited", "sentence": "Brands cited in a Google AI Overview got 120% more organic clicks per impression than brands not cited on informational queries in 2025, according to Seer Interactive.", "value": 120, "unit": "%", "place": "Google (Seer Interactive clients)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Seer Interactive", "source_title": "AIO Impact on Google CTR: 2026 Update", "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "source_published": "24 April 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261022051639/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update", "sample": "53 client brands, 5.47 million tracked queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. Country not stated.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-seer-cited" }, { "id": "aisr-ahrefs-chatgpt", "sentence": "ChatGPT sent more than 80% of all AI referral traffic to websites in June 2025, according to Ahrefs.", "value": 80, "unit": "%", "place": "Worldwide (Ahrefs Web Analytics sites)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Ahrefs", "source_title": "AI Traffic Has Increased 9.7x in the Past Year", "source_url": "https://ahrefs.com/blog/ai-traffic-increase/", "source_published": "26 June 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261011235711/https://ahrefs.com/blog/ai-traffic-increase/", "sample": "Referral traffic to 81,947 websites that use Ahrefs Web Analytics (up from about 35,000 sites in the March 2025 study).", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-ahrefs-chatgpt" }, { "id": "aisr-ahrefs-google-210x", "sentence": "Google sent 210 times more traffic to websites than the three biggest AI platforms combined in June 2025, according to Ahrefs.", "value": 210, "unit": "times", "place": "Worldwide (Ahrefs Web Analytics sites)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Ahrefs", "source_title": "AI Traffic Has Increased 9.7x in the Past Year", "source_url": "https://ahrefs.com/blog/ai-traffic-increase/", "source_published": "26 June 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261011235711/https://ahrefs.com/blog/ai-traffic-increase/", "sample": "Referral traffic to 81,947 websites that use Ahrefs Web Analytics (up from about 35,000 sites in the March 2025 study).", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-ahrefs-google-210x" }, { "id": "aisr-ahrefs-google-345x", "sentence": "Google sent 345 times more traffic to websites than the three biggest AI platforms combined in March 2025, according to Ahrefs.", "value": 345, "unit": "times", "place": "Worldwide (Ahrefs Web Analytics sites)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Ahrefs", "source_title": "AI Traffic Has Increased 9.7x in the Past Year", "source_url": "https://ahrefs.com/blog/ai-traffic-increase/", "source_published": "26 June 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261011235711/https://ahrefs.com/blog/ai-traffic-increase/", "sample": "Referral traffic to 81,947 websites that use Ahrefs Web Analytics (up from about 35,000 sites in the March 2025 study).", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-ahrefs-google-345x" }, { "id": "aisr-calc-ahrefs-gap", "sentence": "Google's traffic lead over the three biggest AI platforms narrowed by 39% between March and June 2025, calculated by StatisticsGlobal from Ahrefs data.", "value": 39, "unit": "%", "place": "Worldwide (Ahrefs Web Analytics sites)", "data_year": "2025", "source_type": "Our analysis", "publisher": "Ahrefs", "source_title": "AI Traffic Has Increased 9.7x in the Past Year", "source_url": "https://ahrefs.com/blog/ai-traffic-increase/", "source_published": "26 June 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261011235711/https://ahrefs.com/blog/ai-traffic-increase/", "sample": "Referral traffic to 81,947 websites that use Ahrefs Web Analytics (up from about 35,000 sites in the March 2025 study).", "method": "1 - (210x in June 2025 / 345x in March 2025) = 39.1%. The two studies used different site samples (about 35,000 and 81,947 sites).", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-ahrefs-gap" }, { "id": "aisr-ahrefs-search-drop", "sentence": "The average website's search traffic fell by about 21% in the year to June 2025, while its AI traffic grew about 10 times, according to Ahrefs.", "value": 21, "unit": "%", "place": "Worldwide (Ahrefs Web Analytics sites)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Ahrefs", "source_title": "AI Traffic Has Increased 9.7x in the Past Year", "source_url": "https://ahrefs.com/blog/ai-traffic-increase/", "source_published": "26 June 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261011235711/https://ahrefs.com/blog/ai-traffic-increase/", "sample": "Referral traffic to 81,947 websites that use Ahrefs Web Analytics (up from about 35,000 sites in the March 2025 study).", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-ahrefs-search-drop" }, { "id": "aisr-ahrefs-google-referral", "sentence": "Google accounted for 39.35% of all referral traffic to websites in June 2025, according to Ahrefs.", "value": 39.35, "unit": "%", "place": "Worldwide (Ahrefs Web Analytics sites)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Ahrefs", "source_title": "AI Traffic Has Increased 9.7x in the Past Year", "source_url": "https://ahrefs.com/blog/ai-traffic-increase/", "source_published": "26 June 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261011235711/https://ahrefs.com/blog/ai-traffic-increase/", "sample": "Referral traffic to 81,947 websites that use Ahrefs Web Analytics (up from about 35,000 sites in the March 2025 study).", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-ahrefs-google-referral" }, { "id": "aisr-google-search-revenue", "sentence": "Alphabet's Search and other revenue grew 17% year on year in the second quarter of 2026, according to Alphabet.", "value": 17, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Alphabet", "source_title": "Q2 2026 earnings call: Remarks from our CEO", "source_url": "https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/", "source_published": "22 July 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261019112830/https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/", "sample": "Company-reported figures from the Q2 2026 earnings call (quarter to 30 June 2026). Monthly active users as defined by Google; not independently audited.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-google-search-revenue" }, { "id": "aisr-cf-training", "sentence": "80% of AI crawler traffic was for model training in the 12 months to August 2025, against 18% for search, according to Cloudflare.", "value": 80, "unit": "%", "place": "Worldwide (Cloudflare network)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Cloudflare", "source_title": "The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals", "source_url": "https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "source_published": "29 August 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261013005648/https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "sample": "Bot and referral traffic observed across the Cloudflare network. Crawl-to-refer ratio = crawler requests per HTML page / visits referred by the same platform. January to July 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-cf-training" }, { "id": "aisr-cf-search-share", "sentence": "Search accounted for 17% of AI crawling in July 2025, down from 26% in July 2024, according to Cloudflare.", "value": 17, "unit": "%", "place": "Worldwide (Cloudflare network)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Cloudflare", "source_title": "The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals", "source_url": "https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "source_published": "29 August 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261013005648/https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "sample": "Bot and referral traffic observed across the Cloudflare network. Crawl-to-refer ratio = crawler requests per HTML page / visits referred by the same platform. January to July 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-cf-search-share" }, { "id": "aisr-cf-anthropic", "sentence": "Anthropic crawled 38,065 pages for every visit it referred to a website in July 2025, according to Cloudflare.", "value": 38065, "unit": "pages per referral", "place": "Worldwide (Cloudflare network)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Cloudflare", "source_title": "The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals", "source_url": "https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "source_published": "29 August 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261013005648/https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "sample": "Bot and referral traffic observed across the Cloudflare network. Crawl-to-refer ratio = crawler requests per HTML page / visits referred by the same platform. January to July 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-cf-anthropic" }, { "id": "aisr-cf-openai", "sentence": "OpenAI crawled 1,091 pages for every visit it referred to a website in July 2025, according to Cloudflare.", "value": 1091, "unit": "pages per referral", "place": "Worldwide (Cloudflare network)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Cloudflare", "source_title": "The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals", "source_url": "https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "source_published": "29 August 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261013005648/https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "sample": "Bot and referral traffic observed across the Cloudflare network. Crawl-to-refer ratio = crawler requests per HTML page / visits referred by the same platform. January to July 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-cf-openai" }, { "id": "aisr-calc-cf-anthropic-openai", "sentence": "Anthropic's crawl-to-referral ratio was about 35 times OpenAI's in July 2025, calculated by StatisticsGlobal from Cloudflare data.", "value": 35, "unit": "times", "place": "Worldwide (Cloudflare network)", "data_year": "2025", "source_type": "Our analysis", "publisher": "Cloudflare", "source_title": "The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals", "source_url": "https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "source_published": "29 August 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261013005648/https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "sample": "Bot and referral traffic observed across the Cloudflare network. Crawl-to-refer ratio = crawler requests per HTML page / visits referred by the same platform. January to July 2025.", "method": "38,065 pages crawled per referral for Anthropic / 1,091 for OpenAI = 34.9.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-calc-cf-anthropic-openai" }, { "id": "aisr-cf-perplexity", "sentence": "Perplexity crawled 195 pages for every visit it referred to a website in July 2025, up from 54 in January, according to Cloudflare.", "value": 195, "unit": "pages per referral", "place": "Worldwide (Cloudflare network)", "data_year": "2025", "source_type": "Vendor report", "publisher": "Cloudflare", "source_title": "The crawl-to-click gap: Cloudflare data on AI bots, training, and referrals", "source_url": "https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "source_published": "29 August 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261013005648/https://blog.cloudflare.com/crawlers-click-ai-bots-training/", "sample": "Bot and referral traffic observed across the Cloudflare network. Crawl-to-refer ratio = crawler requests per HTML page / visits referred by the same platform. January to July 2025.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/ai-search-statistics/#stat-aisr-cf-perplexity" } ] }