{
  "title": "Average Order Value Benchmarks 2026: AOV by Industry, Device and Country",
  "url": "https://statisticsglobal.org/average-order-value-benchmarks/",
  "updated": "2026-10-28",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/average-order-value-benchmarks/)",
  "statistics": [
    {
      "id": "aov-ld-median",
      "sentence": "The median average order value of Shopify stores was $110 in the 90 days to October 2026, according to Littledata.",
      "value": 110,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-median"
    },
    {
      "id": "aov-ld-home",
      "sentence": "Home and furniture Shopify stores had a median average order value of $211 in the 90 days to October 2026, according to Littledata.",
      "value": 211,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-home"
    },
    {
      "id": "aov-ad-sep-2026",
      "sentence": "The median European DTC brand had an average order value of €79.04 in September 2026, according to adtribute.",
      "value": 79.04,
      "unit": "EUR",
      "place": "Europe (DTC brands)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-sep-2026"
    },
    {
      "id": "aov-sh-bfcm-2025",
      "sentence": "The average cart price at Shopify merchants over Black Friday-Cyber Monday 2025 was $114.70, according to Shopify.",
      "value": 114.7,
      "unit": "USD",
      "place": "Worldwide (Shopify merchants)",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Shopify",
      "source_title": "Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales",
      "source_url": "https://www.shopify.com/investors/press-releases/shopify-merchants-achieve-record-breaking-146-billion-black",
      "source_published": "2 December 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/shopify/bfcm-2024-2025-2026-10-28.csv",
      "sample": "Orders from 81+ million shoppers at Shopify merchants worldwide over Black Friday-Cyber Monday 2025. Unaudited GMV figures.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-sh-bfcm-2025"
    },
    {
      "id": "aov-ld-top10-multiple",
      "sentence": "The top 10% of Shopify stores had an average order value 5.4 times the median in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 5.4,
      "unit": "x",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "Top 10% threshold $590 / median $110 = 5.36, rounded to 5.4. Littledata, 436 Shopify stores, 90 days to 24 October 2026.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-top10-multiple"
    },
    {
      "id": "aov-ld-fashion",
      "sentence": "Fashion and apparel Shopify stores had a median average order value of $113 in the 90 days to October 2026, according to Littledata.",
      "value": 113,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-fashion"
    },
    {
      "id": "aov-ld-food",
      "sentence": "Food and beverage Shopify stores had a median average order value of $85 in the 90 days to October 2026, according to Littledata.",
      "value": 85,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-food"
    },
    {
      "id": "aov-ld-health",
      "sentence": "Health and supplements Shopify stores had a median average order value of $75 in the 90 days to October 2026, according to Littledata.",
      "value": 75,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-health"
    },
    {
      "id": "aov-ld-beauty",
      "sentence": "Beauty and skincare Shopify stores had a median average order value of $69 in the 90 days to October 2026, according to Littledata.",
      "value": 69,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-beauty"
    },
    {
      "id": "aov-ld-home-premium",
      "sentence": "Home and furniture Shopify stores had a median order 92% above the all-store median in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 92,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "Home & Furniture median $211 / all-store median $110 = 1.918, so 92% higher. Littledata, 90 days to 24 October 2026.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-home-premium"
    },
    {
      "id": "aov-ld-home-vs-beauty",
      "sentence": "Home and furniture Shopify stores had a median order 3.1 times that of beauty and skincare stores in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 3.1,
      "unit": "x",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "Home & Furniture median $211 / Beauty & Skincare median $69 = 3.06, rounded to 3.1. Littledata, 90 days to 24 October 2026.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-home-vs-beauty"
    },
    {
      "id": "aov-ld-home-top20",
      "sentence": "The top 20% of home and furniture Shopify stores had an average order value of $765 or more in the 90 days to October 2026, according to Littledata.",
      "value": 765,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-home-top20"
    },
    {
      "id": "aov-ad-home",
      "sentence": "European home and living DTC brands had a median average order value of €125.92 in September 2026, according to adtribute.",
      "value": 125.92,
      "unit": "EUR",
      "place": "Europe (DTC brands)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-home"
    },
    {
      "id": "aov-ad-fashion",
      "sentence": "European fashion and accessories DTC brands had a median average order value of €84.58 in September 2026, according to adtribute.",
      "value": 84.58,
      "unit": "EUR",
      "place": "Europe (DTC brands)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-fashion"
    },
    {
      "id": "aov-ad-health",
      "sentence": "European health and nutrition DTC brands had a median average order value of €78.34 in September 2026, according to adtribute.",
      "value": 78.34,
      "unit": "EUR",
      "place": "Europe (DTC brands)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-health"
    },
    {
      "id": "aov-ad-beauty",
      "sentence": "European beauty and personal care DTC brands had a median average order value of €68.22 in September 2026, according to adtribute.",
      "value": 68.22,
      "unit": "EUR",
      "place": "Europe (DTC brands)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-beauty"
    },
    {
      "id": "aov-home-top-both",
      "sentence": "Home and furniture had the highest median average order value in both the Littledata and adtribute 2026 industry benchmarks, calculated by StatisticsGlobal from Littledata and adtribute data.",
      "value": 1,
      "unit": "rank",
      "place": "Worldwide and Europe",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "Littledata (Shopify stores, 90 days to 24 Oct 2026): Home & Furniture $211, top of 5 industries. adtribute (EU DTC, Sep 2026): Home & living €125.92, top of 4 industries.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-home-top-both"
    },
    {
      "id": "aov-beauty-bottom-both",
      "sentence": "Beauty had the lowest median average order value in both the Littledata and adtribute 2026 industry benchmarks, calculated by StatisticsGlobal from Littledata and adtribute data.",
      "value": 5,
      "unit": "rank",
      "place": "Worldwide and Europe",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "Littledata: Beauty & Skincare $69, lowest of 5 industries. adtribute: Beauty & personal care €68.22, lowest of 4 industries. Two different samples and currencies, same ranking.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-beauty-bottom-both"
    },
    {
      "id": "aov-ld-top10",
      "sentence": "Shopify stores in the top 10% had an average order value of $590 or more in the 90 days to October 2026, according to Littledata.",
      "value": 590,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-top10"
    },
    {
      "id": "aov-ld-top20",
      "sentence": "Shopify stores in the top 20% had an average order value of $298 or more in the 90 days to October 2026, according to Littledata.",
      "value": 298,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-top20"
    },
    {
      "id": "aov-ld-bottom20",
      "sentence": "Shopify stores in the bottom 20% had an average order value of $60 or less in the 90 days to October 2026, according to Littledata.",
      "value": 60,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-bottom20"
    },
    {
      "id": "aov-ld-bottom10",
      "sentence": "Shopify stores in the bottom 10% had an average order value of $45 or less in the 90 days to October 2026, according to Littledata.",
      "value": 45,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-bottom10"
    },
    {
      "id": "aov-ld-spread",
      "sentence": "The top-20% threshold for Shopify average order value was 5.0 times the bottom-20% threshold in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 5,
      "unit": "x",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "Top 20% threshold $298 / bottom 20% threshold $60 = 4.97, rounded to 5.0. Littledata, 90 days to 24 October 2026.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-spread"
    },
    {
      "id": "aov-ld-mobile",
      "sentence": "The median Shopify average order value on mobile was $104 in the 90 days to October 2026, according to Littledata.",
      "value": 104,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-mobile"
    },
    {
      "id": "aov-ld-desktop",
      "sentence": "The median Shopify average order value on desktop was $113 in the 90 days to October 2026, according to Littledata.",
      "value": 113,
      "unit": "USD",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-desktop"
    },
    {
      "id": "aov-ld-desktop-gap",
      "sentence": "The median Shopify order on desktop was 8.7% larger than on mobile in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 8.7,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Order Value by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/average-order-value",
      "source_published": "28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/average-order-value-2026-10-28.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Revenue divided by orders, in US dollars. Industry and device figures need 30+ stores.",
      "method": "Desktop median $113 / mobile median $104 = 1.0865, so 8.7% higher ($9). Littledata, 90 days to 24 October 2026; 426 desktop and 430 mobile stores.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ld-desktop-gap"
    },
    {
      "id": "aov-irp-cars",
      "sentence": "Cars and motorcycling retailers in the UK and Ireland had an online average order value of £243.95 in September 2026, according to IRP Commerce.",
      "value": 243.95,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-cars"
    },
    {
      "id": "aov-irp-arts",
      "sentence": "Arts and crafts retailers in the UK and Ireland had an online average order value of £128.40 in September 2026, according to IRP Commerce.",
      "value": 128.4,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-arts"
    },
    {
      "id": "aov-irp-food",
      "sentence": "Food and drink retailers in the UK and Ireland had an online average order value of £122.23 in September 2026, according to IRP Commerce.",
      "value": 122.23,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-food"
    },
    {
      "id": "aov-irp-sports",
      "sentence": "Sports and recreation retailers in the UK and Ireland had an online average order value of £103.29 in September 2026, according to IRP Commerce.",
      "value": 103.29,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-sports"
    },
    {
      "id": "aov-irp-pet",
      "sentence": "Pet care retailers in the UK and Ireland had an online average order value of £88.92 in September 2026, according to IRP Commerce.",
      "value": 88.92,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-pet"
    },
    {
      "id": "aov-irp-fashion",
      "sentence": "Fashion, clothing and accessories retailers in the UK and Ireland had an online average order value of £88.28 in September 2026, according to IRP Commerce.",
      "value": 88.28,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-fashion"
    },
    {
      "id": "aov-irp-toys",
      "sentence": "Toys, games and collectables retailers in the UK and Ireland had an online average order value of £65.54 in September 2026, according to IRP Commerce.",
      "value": 65.54,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-toys"
    },
    {
      "id": "aov-irp-kitchen",
      "sentence": "Kitchen and home appliances retailers in the UK and Ireland had an online average order value of £57.74 in September 2026, according to IRP Commerce.",
      "value": 57.74,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-kitchen"
    },
    {
      "id": "aov-irp-health",
      "sentence": "Health and wellbeing retailers in the UK and Ireland had an online average order value of £52.90 in September 2026, according to IRP Commerce.",
      "value": 52.9,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-health"
    },
    {
      "id": "aov-irp-baby",
      "sentence": "Baby and child retailers in the UK and Ireland had an online average order value of £871.49 in September 2026, according to IRP Commerce.",
      "value": 871.49,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-baby"
    },
    {
      "id": "aov-irp-median-category",
      "sentence": "The middle UK and Ireland ecommerce category had an online average order value of about £96 in September 2026, calculated by StatisticsGlobal from IRP Commerce data.",
      "value": 96.11,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "Median of the 10 category AOVs for September 2026 (52.90, 57.74, 65.54, 88.28, 88.92, 103.29, 122.23, 128.40, 243.95, 871.49): (88.92 + 103.29) / 2 = £96.11. Unweighted, as category sales are not published.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-median-category"
    },
    {
      "id": "aov-irp-cars-vs-health",
      "sentence": "Cars and motorcycling orders were 4.6 times the size of health and wellbeing orders in UK and Ireland ecommerce in September 2026, calculated by StatisticsGlobal from IRP Commerce data.",
      "value": 4.6,
      "unit": "x",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "Cars and Motorcycling AOV £243.95 / Health and Wellbeing AOV £52.90 = 4.61. Baby & Child (£871.49) is left out of this comparison because the figure is unusually high and IRP does not explain it.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-cars-vs-health"
    },
    {
      "id": "aov-irp-rising",
      "sentence": "Five of the 10 UK and Ireland ecommerce categories tracked by IRP Commerce had a higher average order value in September 2026 than a year earlier, calculated by StatisticsGlobal from IRP Commerce data.",
      "value": 5,
      "unit": "categories",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "Categories with positive year-on-year AOV growth, September 2026 vs September 2025: Baby & Child (+29.87%), Cars and Motorcycling (+10.98%), Kitchen & Home Appliances (+10.59%), Arts and Crafts (+6.67%), Sports and Recreation (+1.08%). The other 5 fell.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-rising"
    },
    {
      "id": "aov-irp-cars-change",
      "sentence": "Online average order value for cars and motorcycling in the UK and Ireland rose 10.98% from September 2025 to September 2026, according to IRP Commerce.",
      "value": 10.98,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-cars-change"
    },
    {
      "id": "aov-irp-kitchen-change",
      "sentence": "Online average order value for kitchen and home appliances in the UK and Ireland rose 10.59% from September 2025 to September 2026, according to IRP Commerce.",
      "value": 10.59,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-kitchen-change"
    },
    {
      "id": "aov-irp-fashion-change",
      "sentence": "Online average order value for fashion, clothing and accessories in the UK and Ireland fell 2.09% from September 2025 to September 2026, according to IRP Commerce.",
      "value": -2.09,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-fashion-change"
    },
    {
      "id": "aov-irp-food-change",
      "sentence": "Online average order value for food and drink in the UK and Ireland fell 11.57% from September 2025 to September 2026, according to IRP Commerce.",
      "value": -11.57,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-food-change"
    },
    {
      "id": "aov-irp-pet-change",
      "sentence": "Online average order value for pet care in the UK and Ireland fell 22.56% from September 2025 to September 2026, according to IRP Commerce.",
      "value": -22.56,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, Sports and Recreation (category AOV table)",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-aov-2026-09-2026-10-28.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. AOV is revenue divided by orders. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-irp-pet-change"
    },
    {
      "id": "aov-ad-iqr",
      "sentence": "The middle half of European DTC brands had an average order value between €66.99 and €99.66 in September 2026, according to adtribute.",
      "value": "66.99-99.66",
      "unit": "EUR",
      "place": "Europe (DTC brands)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-iqr"
    },
    {
      "id": "aov-ad-aug-2026",
      "sentence": "The median European DTC brand had an average order value of €78.26 in August 2026, according to adtribute.",
      "value": 78.26,
      "unit": "EUR",
      "place": "Europe (DTC brands)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-aug-2026"
    },
    {
      "id": "aov-ad-sep-2025",
      "sentence": "The median European DTC brand had an average order value of €69.85 in September 2025, according to adtribute.",
      "value": 69.85,
      "unit": "EUR",
      "place": "Europe (DTC brands)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-sep-2025"
    },
    {
      "id": "aov-ad-sep-2024",
      "sentence": "The median European DTC brand had an average order value of €72.47 in September 2024, according to adtribute.",
      "value": 72.47,
      "unit": "EUR",
      "place": "Europe (DTC brands)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-sep-2024"
    },
    {
      "id": "aov-ad-sep-2023",
      "sentence": "The median European DTC brand had an average order value of €66.80 in September 2023, according to adtribute.",
      "value": 66.8,
      "unit": "EUR",
      "place": "Europe (DTC brands)",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-sep-2023"
    },
    {
      "id": "aov-ad-yoy",
      "sentence": "The median European DTC average order value rose 13.2% from September 2025 to September 2026, calculated by StatisticsGlobal from adtribute data.",
      "value": 13.2,
      "unit": "%",
      "place": "Europe (DTC brands)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "€79.04 (Sep 2026) / €69.85 (Sep 2025) = 1.1316, so +13.2%. adtribute rounds this to about 13%.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-yoy"
    },
    {
      "id": "aov-ad-3yr",
      "sentence": "The median European DTC average order value rose 18.3% from September 2023 to September 2026, calculated by StatisticsGlobal from adtribute data.",
      "value": 18.3,
      "unit": "%",
      "place": "Europe (DTC brands)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "€79.04 (Sep 2026) / €66.80 (Sep 2023) = 1.1832, so +18.3% over three years. The path was not smooth: €72.47 in Sep 2024, then €69.85 in Sep 2025.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-3yr"
    },
    {
      "id": "aov-ad-2025-dip",
      "sentence": "The median European DTC average order value fell 3.6% from September 2024 to September 2025, calculated by StatisticsGlobal from adtribute data.",
      "value": -3.6,
      "unit": "%",
      "place": "Europe (DTC brands)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "€69.85 (Sep 2025) / €72.47 (Sep 2024) = 0.9638, so -3.6%.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-2025-dip"
    },
    {
      "id": "aov-ad-beauty-yoy",
      "sentence": "The median average order value of European beauty and personal care DTC brands rose 10% in the year to September 2026, according to adtribute.",
      "value": 10,
      "unit": "%",
      "place": "Europe (DTC brands)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-beauty-yoy"
    },
    {
      "id": "aov-ad-home-yoy",
      "sentence": "The median average order value of European home and living DTC brands rose 3% in the year to September 2026, according to adtribute.",
      "value": 3,
      "unit": "%",
      "place": "Europe (DTC brands)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "adtribute",
      "source_title": "Average Order Value (AOV) in E-Commerce: DTC Benchmark",
      "source_url": "https://www.adtribute.io/data/benchmarks/aov",
      "source_published": "monthly, September 2026 data, retrieved 26 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adtribute/aov-benchmark-2026-10-28.csv",
      "sample": "Balanced panel of European DTC brands on Shopify that are adtribute customers, with 50+ orders every month since July 2023. Brand count not disclosed. Median of per-brand gross AOV incl. tax and shipping, in euros, not seasonally adjusted.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-ad-home-yoy"
    },
    {
      "id": "aov-sh-bfcm-2025-cc",
      "sentence": "The average Black Friday-Cyber Monday cart at Shopify merchants was $112.29 at constant currency in 2025, according to Shopify.",
      "value": 112.29,
      "unit": "USD",
      "place": "Worldwide (Shopify merchants)",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Shopify",
      "source_title": "Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales",
      "source_url": "https://www.shopify.com/investors/press-releases/shopify-merchants-achieve-record-breaking-146-billion-black",
      "source_published": "2 December 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/shopify/bfcm-2024-2025-2026-10-28.csv",
      "sample": "Orders from 81+ million shoppers at Shopify merchants worldwide over Black Friday-Cyber Monday 2025. Unaudited GMV figures.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-sh-bfcm-2025-cc"
    },
    {
      "id": "aov-sh-bfcm-2024",
      "sentence": "The average cart price at Shopify merchants over Black Friday-Cyber Monday 2024 was $108.56, according to Shopify.",
      "value": 108.56,
      "unit": "USD",
      "place": "Worldwide (Shopify merchants)",
      "data_year": "2024",
      "source_type": "Filing",
      "publisher": "Shopify",
      "source_title": "Shopify merchants drive record-high $11.5 billion in sales over Black Friday-Cyber Monday",
      "source_url": "https://www.shopify.com/news/bfcm-data-2024",
      "source_published": "2 December 2024",
      "archive_url": "https://statisticsglobal.org/data/snapshots/shopify/bfcm-2024-2025-2026-10-28.csv",
      "sample": "Orders from 76+ million shoppers at Shopify merchants worldwide over Black Friday-Cyber Monday 2024. Unaudited GMV figures.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-sh-bfcm-2024"
    },
    {
      "id": "aov-sh-bfcm-2024-cc",
      "sentence": "The average Black Friday-Cyber Monday cart at Shopify merchants was $109.70 at constant currency in 2024, according to Shopify.",
      "value": 109.7,
      "unit": "USD",
      "place": "Worldwide (Shopify merchants)",
      "data_year": "2024",
      "source_type": "Filing",
      "publisher": "Shopify",
      "source_title": "Shopify merchants drive record-high $11.5 billion in sales over Black Friday-Cyber Monday",
      "source_url": "https://www.shopify.com/news/bfcm-data-2024",
      "source_published": "2 December 2024",
      "archive_url": "https://statisticsglobal.org/data/snapshots/shopify/bfcm-2024-2025-2026-10-28.csv",
      "sample": "Orders from 76+ million shoppers at Shopify merchants worldwide over Black Friday-Cyber Monday 2024. Unaudited GMV figures.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-sh-bfcm-2024-cc"
    },
    {
      "id": "aov-sh-bfcm-change",
      "sentence": "The average Black Friday-Cyber Monday cart at Shopify merchants rose 5.7% from 2024 to 2025, calculated by StatisticsGlobal from Shopify data.",
      "value": 5.7,
      "unit": "%",
      "place": "Worldwide (Shopify merchants)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Shopify",
      "source_title": "Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales",
      "source_url": "https://www.shopify.com/investors/press-releases/shopify-merchants-achieve-record-breaking-146-billion-black",
      "source_published": "2 December 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/shopify/bfcm-2024-2025-2026-10-28.csv",
      "sample": "Orders from 81+ million shoppers at Shopify merchants worldwide over Black Friday-Cyber Monday 2025. Unaudited GMV figures.",
      "method": "$114.70 (2025) / $108.56 (2024) = 1.0566, so +5.7%. At constant currency: $112.29 / $109.70 = +2.4%. Both from Shopify BFCM releases.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-sh-bfcm-change"
    },
    {
      "id": "aov-sh-bfcm-2025-sales",
      "sentence": "Shopify merchants made $14.6 billion in sales over Black Friday-Cyber Monday 2025, according to Shopify.",
      "value": 14.6,
      "unit": "USD bn",
      "place": "Worldwide (Shopify merchants)",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Shopify",
      "source_title": "Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales",
      "source_url": "https://www.shopify.com/investors/press-releases/shopify-merchants-achieve-record-breaking-146-billion-black",
      "source_published": "2 December 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/shopify/bfcm-2024-2025-2026-10-28.csv",
      "sample": "Orders from 81+ million shoppers at Shopify merchants worldwide over Black Friday-Cyber Monday 2025. Unaudited GMV figures.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-sh-bfcm-2025-sales"
    },
    {
      "id": "aov-sh-bfcm-2025-shoppers",
      "sentence": "More than 81 million shoppers bought from Shopify merchants over Black Friday-Cyber Monday 2025, according to Shopify.",
      "value": 81,
      "unit": "million",
      "place": "Worldwide (Shopify merchants)",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Shopify",
      "source_title": "Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales",
      "source_url": "https://www.shopify.com/investors/press-releases/shopify-merchants-achieve-record-breaking-146-billion-black",
      "source_published": "2 December 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/shopify/bfcm-2024-2025-2026-10-28.csv",
      "sample": "Orders from 81+ million shoppers at Shopify merchants worldwide over Black Friday-Cyber Monday 2025. Unaudited GMV figures.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-sh-bfcm-2025-shoppers"
    },
    {
      "id": "aov-sh-bfcm-orders",
      "sentence": "Shopify merchants took about 127 million orders over Black Friday-Cyber Monday 2025, calculated by StatisticsGlobal from Shopify data.",
      "value": 127,
      "unit": "million",
      "place": "Worldwide (Shopify merchants)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Shopify",
      "source_title": "Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales",
      "source_url": "https://www.shopify.com/investors/press-releases/shopify-merchants-achieve-record-breaking-146-billion-black",
      "source_published": "2 December 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/shopify/bfcm-2024-2025-2026-10-28.csv",
      "sample": "Orders from 81+ million shoppers at Shopify merchants worldwide over Black Friday-Cyber Monday 2025. Unaudited GMV figures.",
      "method": "$14.6 billion sales / $114.70 average cart = 127.3 million. Approximate: both inputs are rounded and unaudited, and a cart is treated as one order.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-sh-bfcm-orders"
    },
    {
      "id": "aov-sh-bfcm-order-growth",
      "sentence": "Implied Black Friday-Cyber Monday orders at Shopify merchants grew about 20% from 2024 to 2025, calculated by StatisticsGlobal from Shopify data.",
      "value": 20,
      "unit": "%",
      "place": "Worldwide (Shopify merchants)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Shopify",
      "source_title": "Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales",
      "source_url": "https://www.shopify.com/investors/press-releases/shopify-merchants-achieve-record-breaking-146-billion-black",
      "source_published": "2 December 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/shopify/bfcm-2024-2025-2026-10-28.csv",
      "sample": "Orders from 81+ million shoppers at Shopify merchants worldwide over Black Friday-Cyber Monday 2025. Unaudited GMV figures.",
      "method": "2025: $14.6bn / $114.70 = 127.3 million. 2024: $11.5bn / $108.56 = 105.9 million. 127.3 / 105.9 = 1.20. Sales grew 27%, so most of the growth came from more orders, not bigger ones.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-sh-bfcm-order-growth"
    },
    {
      "id": "aov-sh-bfcm-vs-median",
      "sentence": "The 2025 Black Friday-Cyber Monday cart at Shopify merchants was about 4% above the 2026 everyday median Shopify store order, calculated by StatisticsGlobal from Shopify and Littledata data.",
      "value": 4.3,
      "unit": "%",
      "place": "Worldwide (Shopify)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Shopify",
      "source_title": "Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales",
      "source_url": "https://www.shopify.com/investors/press-releases/shopify-merchants-achieve-record-breaking-146-billion-black",
      "source_published": "2 December 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/shopify/bfcm-2024-2025-2026-10-28.csv",
      "sample": "Orders from 81+ million shoppers at Shopify merchants worldwide over Black Friday-Cyber Monday 2025. Unaudited GMV figures.",
      "method": "$114.70 Shopify BFCM 2025 average cart / $110 Littledata median store AOV (90 days to 24 October 2026) = 1.043. Rough: one is an average across all orders, the other a median across 436 stores, from different periods.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/average-order-value-benchmarks/#stat-aov-sh-bfcm-vs-median"
    }
  ]
}