{ "title": "Billboard and Out-of-home Advertising Statistics 2026: Revenue, Digital and Top Advertisers", "url": "https://statisticsglobal.org/billboard-advertising-statistics/", "updated": "2026-10-25", "licence": "https://statisticsglobal.org/data-licence/", "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/billboard-advertising-statistics/)", "statistics": [ { "id": "ooh-us-revenue-2026-q2", "sentence": "US out-of-home advertising revenue rose 10.7% to $3.16 billion in Q2 2026, the first quarter above $3 billion, according to OAAA.", "value": 3.16, "unit": "$bn", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH", "source_url": "https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "source_published": "18 August 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20261008111834/https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-revenue-2026-q2" }, { "id": "ooh-us-revenue-2025", "sentence": "US out-of-home advertising revenue reached a record $9.46 billion in 2025, up 3.6% on 2024, according to OAAA.", "value": 9.46, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "Out of Home Advertising Revenue Reaches Record $9.46 Billion", "source_url": "https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "source_published": "17 March 2026 (corrected 26 March 2026), accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260812162550/https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-revenue-2025" }, { "id": "ooh-us-dooh-share-2026-q2", "sentence": "Digital out-of-home took 38.4% of US out-of-home advertising revenue in Q2 2026, according to OAAA.", "value": 38.4, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH", "source_url": "https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "source_published": "18 August 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20261008111834/https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-dooh-share-2026-q2" }, { "id": "ooh-uk-revenue-2025", "sentence": "UK out-of-home advertising revenue reached a record £1.44 billion in 2025, up 2.6% on 2024, according to Outsmart.", "value": 1.44, "unit": "£bn", "place": "United Kingdom", "data_year": "2025", "source_type": "Industry body", "publisher": "Outsmart", "source_title": "Out of Home reports highest ever annual revenue of £1.44bn in 2025 (press release, Q4 and year 2025)", "source_url": "https://www.outsmart.org.uk/site/userfiles/File/20260223104857_Out_of_Home_Revenues_Q4_and_Year_2025_press_release_vF_002.pdf", "source_published": "February 2026 (file dated 23 February 2026), accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/outsmart/outsmart-figures-2026-10-25.csv", "sample": "Outsmart, the UK trade body for out-of-home, with revenue figures collated by PwC from contributing media owners. Outsmart does not publish the list of contributors.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-revenue-2025" }, { "id": "ooh-us-share-adspend-2025", "sentence": "Out-of-home took 2.3% of US media spend in 2025, in a core media market of $406 billion, according to OAAA.", "value": 2.3, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-share-adspend-2025" }, { "id": "ooh-us-revenue-2026-h1", "sentence": "US out-of-home advertising revenue was about $5.28 billion in the first half of 2026, up 9.1% on the first half of 2025, calculated by StatisticsGlobal from OAAA data.", "value": 5.28, "unit": "$bn", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH", "source_url": "https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "source_published": "18 August 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20261008111834/https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "H1 2026: $2.12bn (Q1) + $3.16bn (Q2) = $5.28bn. H1 2025: $1.98bn + $2.86bn = $4.84bn. $5.28bn / $4.84bn - 1 = +9.1%. OAAA reports year-to-date growth of 9.2%; the gap is rounding.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-revenue-2026-h1" }, { "id": "ooh-us-billboard-growth-2025", "sentence": "US billboard advertising revenue grew 2.3% in 2025, slower than any other major format except place-based, according to OAAA.", "value": 2.3, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-billboard-growth-2025" }, { "id": "ooh-us-transit-growth-2025", "sentence": "US transit advertising revenue grew 9.8% in 2025, the fastest of the major out-of-home formats, according to OAAA.", "value": 9.8, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-transit-growth-2025" }, { "id": "ooh-us-street-furniture-growth-2025", "sentence": "US street furniture advertising revenue grew 5.6% in 2025, according to OAAA.", "value": 5.6, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-street-furniture-growth-2025" }, { "id": "ooh-us-billboard-growth-2026-q1", "sentence": "US billboard advertising revenue grew 4.8% in Q1 2026, and digital billboard revenue grew 8.1%, according to OAAA.", "value": 4.8, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "OOH Hits New First Quarter High as Revenue Reaches $2.12 Billion Driven by Digital Growth and AI Brands", "source_url": "https://oaaa.org/news/ooh-hits-new-first-quarter-high-as-revenue-reaches-2-12-billion-driven-by-digital-growth-and-ai-brands/", "source_published": "3 June 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260618165639/https://oaaa.org/news/ooh-hits-new-first-quarter-high-as-revenue-reaches-2-12-billion-driven-by-digital-growth-and-ai-brands/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-billboard-growth-2026-q1" }, { "id": "ooh-us-transit-growth-2026-q2", "sentence": "US transit advertising revenue grew 23.9% in Q2 2026, the strongest of the major out-of-home formats, according to OAAA.", "value": 23.9, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH", "source_url": "https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "source_published": "18 August 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20261008111834/https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-transit-growth-2026-q2" }, { "id": "ooh-us-revenue-2020", "sentence": "US out-of-home advertising revenue fell to $6.1 billion in 2020, from $8.6 billion in 2019, according to OAAA.", "value": 6.1, "unit": "$bn", "place": "United States", "data_year": "2020", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-revenue-2020" }, { "id": "ooh-us-vs-2019", "sentence": "US out-of-home advertising revenue was about 10.5% higher in 2025 than in 2019, calculated by StatisticsGlobal from OAAA data.", "value": 10.5, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "$9.5bn (2025) / $8.6bn (2019) - 1 = +10.5%. Both are the rounded annual figures in OAAA's 2025 Facts & Figures chart.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-vs-2019" }, { "id": "ooh-us-cagr-2015-2025", "sentence": "US out-of-home advertising revenue grew by an average of 2.7% a year from 2015 to 2025, calculated by StatisticsGlobal from OAAA data.", "value": 2.7, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "Compound annual growth: ($9.5bn in 2025 / $7.3bn in 2015) ^ (1/10) - 1 = 2.67%. Rounded annual figures from OAAA's 2025 Facts & Figures chart.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-cagr-2015-2025" }, { "id": "ooh-us-revenue-2025-q1", "sentence": "US out-of-home advertising revenue rose 2% to $1.98 billion in Q1 2025, according to OAAA.", "value": 1.98, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "Out of Home Advertising Revenue Hits Record $1.98 Billion in Q1 2025", "source_url": "https://oaaa.org/news/out-of-home-advertising-revenue-hits-record-1-98-billion-in-q1-2025/", "source_published": "3 June 2025, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260907065054/https://oaaa.org/news/out-of-home-advertising-revenue-hits-record-1-98-billion-in-q1-2025/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-revenue-2025-q1" }, { "id": "ooh-us-revenue-2025-q2", "sentence": "US out-of-home advertising revenue rose 3% to $2.86 billion in Q2 2025, according to OAAA.", "value": 2.86, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "Out of Home Advertising Revenue Rises to $2.86 Billion in Q2 2025", "source_url": "https://oaaa.org/news/out-of-home-advertising-revenue-rises-to-2-86-billion-in-q2-2025/", "source_published": "27 August 2025, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260509163228/https://oaaa.org/news/out-of-home-advertising-revenue-rises-to-2-86-billion-in-q2-2025/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-revenue-2025-q2" }, { "id": "ooh-us-revenue-2025-q3", "sentence": "US out-of-home advertising revenue rose 4.5% to $2.13 billion in Q3 2025, according to OAAA.", "value": 2.13, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "OOH Revenue Hits All-Time Q3 High", "source_url": "https://oaaa.org/news/ooh-revenue-hits-all-time-q3-high/", "source_published": "2 December 2025, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260517083353/https://oaaa.org/news/ooh-revenue-hits-all-time-q3-high/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-revenue-2025-q3" }, { "id": "ooh-us-revenue-2025-q4", "sentence": "US out-of-home advertising revenue was about $2.48 billion in Q4 2025, calculated by StatisticsGlobal from OAAA data.", "value": 2.48, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "Out of Home Advertising Revenue Reaches Record $9.46 Billion", "source_url": "https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "source_published": "17 March 2026 (corrected 26 March 2026), accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260812162550/https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "Full-year 2025 revenue $9.46bn (OAAA, March 2026) minus year-to-date Q3 2025 revenue $6.98bn (OAAA, December 2025) = $2.48bn. OAAA reports Q4 2025 growth of 4.8% but no Q4 dollar figure.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-revenue-2025-q4" }, { "id": "ooh-us-revenue-2026-q1", "sentence": "US out-of-home advertising revenue rose 7.1% to $2.12 billion in Q1 2026, a first-quarter record, according to OAAA.", "value": 2.12, "unit": "$bn", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "OOH Hits New First Quarter High as Revenue Reaches $2.12 Billion Driven by Digital Growth and AI Brands", "source_url": "https://oaaa.org/news/ooh-hits-new-first-quarter-high-as-revenue-reaches-2-12-billion-driven-by-digital-growth-and-ai-brands/", "source_published": "3 June 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260618165639/https://oaaa.org/news/ooh-hits-new-first-quarter-high-as-revenue-reaches-2-12-billion-driven-by-digital-growth-and-ai-brands/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-revenue-2026-q1" }, { "id": "ooh-us-dooh-growth-2026-q2", "sentence": "US digital out-of-home advertising revenue grew 18.5% in Q2 2026, according to OAAA.", "value": 18.5, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH", "source_url": "https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "source_published": "18 August 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20261008111834/https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-dooh-growth-2026-q2" }, { "id": "ooh-us-dooh-revenue-2026-q2", "sentence": "US digital out-of-home advertising revenue was about $1.21 billion in Q2 2026, calculated by StatisticsGlobal from OAAA data.", "value": 1.21, "unit": "$bn", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH", "source_url": "https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "source_published": "18 August 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20261008111834/https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "$3.16bn total Q2 2026 OOH revenue x 38.4% digital share = $1.21bn.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-dooh-revenue-2026-q2" }, { "id": "ooh-us-dooh-share-change-2026-q2", "sentence": "Digital's share of US out-of-home advertising revenue rose about 2.4 points in a year to 38.4% in Q2 2026, calculated by StatisticsGlobal from OAAA data.", "value": 2.4, "unit": "points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH", "source_url": "https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "source_published": "18 August 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20261008111834/https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "38.4% (Q2 2026, OAAA August 2026) - 36% (Q2 2025, OAAA August 2025) = 2.4 points. OAAA rounded the Q2 2025 share to a whole number.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-dooh-share-change-2026-q2" }, { "id": "ooh-us-dooh-share-2025", "sentence": "Digital out-of-home took 36.3% of US out-of-home advertising revenue in 2025, according to OAAA.", "value": 36.3, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "Out of Home Advertising Revenue Reaches Record $9.46 Billion", "source_url": "https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "source_published": "17 March 2026 (corrected 26 March 2026), accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260812162550/https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-dooh-share-2025" }, { "id": "ooh-us-dooh-growth-2025", "sentence": "US digital out-of-home advertising revenue grew 10.5% in 2025, according to OAAA.", "value": 10.5, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "Out of Home Advertising Revenue Reaches Record $9.46 Billion", "source_url": "https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "source_published": "17 March 2026 (corrected 26 March 2026), accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260812162550/https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-dooh-growth-2025" }, { "id": "ooh-us-dooh-revenue-2025", "sentence": "US digital out-of-home advertising revenue was about $3.43 billion in 2025, calculated by StatisticsGlobal from OAAA data.", "value": 3.43, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "Out of Home Advertising Revenue Reaches Record $9.46 Billion", "source_url": "https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "source_published": "17 March 2026 (corrected 26 March 2026), accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260812162550/https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "$9.46bn total 2025 OOH revenue x 36.3% digital share = $3.43bn.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-dooh-revenue-2025" }, { "id": "ooh-us-pdooh-share-2025", "sentence": "Programmatic buying made up 30% of US digital out-of-home ad sales in 2025, according to OAAA.", "value": 30, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-pdooh-share-2025" }, { "id": "ooh-uk-dooh-share-2025", "sentence": "Digital out-of-home took 67% of UK out-of-home advertising revenue in 2025, according to Outsmart.", "value": 67, "unit": "%", "place": "United Kingdom", "data_year": "2025", "source_type": "Industry body", "publisher": "Outsmart", "source_title": "Out of Home reports highest ever annual revenue of £1.44bn in 2025 (press release, Q4 and year 2025)", "source_url": "https://www.outsmart.org.uk/site/userfiles/File/20260223104857_Out_of_Home_Revenues_Q4_and_Year_2025_press_release_vF_002.pdf", "source_published": "February 2026 (file dated 23 February 2026), accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/outsmart/outsmart-figures-2026-10-25.csv", "sample": "Outsmart, the UK trade body for out-of-home, with revenue figures collated by PwC from contributing media owners. Outsmart does not publish the list of contributors.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-dooh-share-2025" }, { "id": "ooh-uk-dooh-share-2026-q2", "sentence": "Digital out-of-home took 68% of UK out-of-home advertising revenue in Q2 2026, according to Outsmart.", "value": 68, "unit": "%", "place": "United Kingdom", "data_year": "2026", "source_type": "Industry body", "publisher": "Outsmart", "source_title": "Out of Home advertising reports 12.7% growth in revenues in Q2 2026", "source_url": "https://www.outsmart.org.uk/keep-up-to-date/news/1027/out-of-home-advertising-reports-12-7-growth-in-revenues-in-q2-2026-1", "source_published": "3 September 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/outsmart/outsmart-figures-2026-10-25.csv", "sample": "Outsmart, the UK trade body for out-of-home, with revenue figures collated by PwC from contributing media owners. Outsmart does not publish the list of contributors.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-dooh-share-2026-q2" }, { "id": "ooh-uk-us-dooh-gap-2025", "sentence": "Digital took about 30.7 points more of out-of-home ad revenue in the UK than in the US in 2025, calculated by StatisticsGlobal from Outsmart and OAAA data.", "value": 30.7, "unit": "points", "place": "United Kingdom", "data_year": "2025", "source_type": "Our analysis", "publisher": "Outsmart", "source_title": "Out of Home reports highest ever annual revenue of £1.44bn in 2025 (press release, Q4 and year 2025)", "source_url": "https://www.outsmart.org.uk/site/userfiles/File/20260223104857_Out_of_Home_Revenues_Q4_and_Year_2025_press_release_vF_002.pdf", "source_published": "February 2026 (file dated 23 February 2026), accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/outsmart/outsmart-figures-2026-10-25.csv", "sample": "Outsmart, the UK trade body for out-of-home, with revenue figures collated by PwC from contributing media owners. Outsmart does not publish the list of contributors.", "method": "67% UK digital share (Outsmart) - 36.3% US digital share (OAAA) = 30.7 points. The two bodies measure different markets with different methods.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-us-dooh-gap-2025" }, { "id": "ooh-ww-pdooh-2025", "sentence": "Advertisers spent $1.339 billion on programmatic digital out-of-home worldwide in 2025, 7.0% of all digital out-of-home spend, according to the World Out of Home Organization.", "value": 1.339, "unit": "$bn", "place": "Worldwide", "data_year": "2025", "source_type": "Industry body", "publisher": "World Out of Home Organization (WOO)", "source_title": "Global programmatic DOOH market reached $1.339 billion in 2025, inaugural WOO study finds", "source_url": "https://www.outsmart.org.uk/keep-up-to-date/news/1035/global-programmatic-dooh-market-reached-1-339-billion-in-2025-inaugural-woo-study-finds", "source_published": "17 September 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/woo/woo-pdooh-figures-2026-10-25.csv", "sample": "WOO Global pDOOH Expenditure Study 2026. Supply-side revenue data from 12 programmatic platforms (SSPs), aggregated by PwC, covering more than 40 markets.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-ww-pdooh-2025" }, { "id": "ooh-us-pdooh-2025", "sentence": "Programmatic digital out-of-home spend in the US was $545.5 million in 2025, a 15.9% penetration rate, according to the World Out of Home Organization.", "value": 545.5, "unit": "$m", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "World Out of Home Organization (WOO)", "source_title": "Global programmatic DOOH market reached $1.339 billion in 2025, inaugural WOO study finds", "source_url": "https://www.outsmart.org.uk/keep-up-to-date/news/1035/global-programmatic-dooh-market-reached-1-339-billion-in-2025-inaugural-woo-study-finds", "source_published": "17 September 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/woo/woo-pdooh-figures-2026-10-25.csv", "sample": "WOO Global pDOOH Expenditure Study 2026. Supply-side revenue data from 12 programmatic platforms (SSPs), aggregated by PwC, covering more than 40 markets.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-pdooh-2025" }, { "id": "ooh-us-share-ww-pdooh-2025", "sentence": "The US accounted for about 40.7% of worldwide programmatic digital out-of-home spend in 2025, calculated by StatisticsGlobal from World Out of Home Organization data.", "value": 40.7, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "World Out of Home Organization (WOO)", "source_title": "Global programmatic DOOH market reached $1.339 billion in 2025, inaugural WOO study finds", "source_url": "https://www.outsmart.org.uk/keep-up-to-date/news/1035/global-programmatic-dooh-market-reached-1-339-billion-in-2025-inaugural-woo-study-finds", "source_published": "17 September 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/woo/woo-pdooh-figures-2026-10-25.csv", "sample": "WOO Global pDOOH Expenditure Study 2026. Supply-side revenue data from 12 programmatic platforms (SSPs), aggregated by PwC, covering more than 40 markets.", "method": "$545.5m (US) / $1,339m (worldwide) = 40.7%.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-share-ww-pdooh-2025" }, { "id": "ooh-ww-dooh-implied-2025", "sentence": "Worldwide digital out-of-home ad spend was about $19.1 billion in 2025, calculated by StatisticsGlobal from World Out of Home Organization data.", "value": 19.1, "unit": "$bn", "place": "Worldwide", "data_year": "2025", "source_type": "Our analysis", "publisher": "World Out of Home Organization (WOO)", "source_title": "Global programmatic DOOH market reached $1.339 billion in 2025, inaugural WOO study finds", "source_url": "https://www.outsmart.org.uk/keep-up-to-date/news/1035/global-programmatic-dooh-market-reached-1-339-billion-in-2025-inaugural-woo-study-finds", "source_published": "17 September 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/woo/woo-pdooh-figures-2026-10-25.csv", "sample": "WOO Global pDOOH Expenditure Study 2026. Supply-side revenue data from 12 programmatic platforms (SSPs), aggregated by PwC, covering more than 40 markets.", "method": "$1.339bn programmatic DOOH spend / 7.0% programmatic share of all DOOH spend = $19.1bn. An implied figure; WOO does not publish total DOOH spend in this release.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-ww-dooh-implied-2025" }, { "id": "ooh-us-genz-recommend-2024", "sentence": "48% of US Gen Z adults said in 2024 that they recommend products seen on billboards or posters, according to YouGov.", "value": 48, "unit": "%", "place": "United States", "data_year": "2024", "source_type": "Research", "publisher": "YouGov", "source_title": "How different generations engage with ads", "source_url": "https://business.yougov.com/content/50754-how-different-generations-engage-with-ads", "source_published": "21 October 2024, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20251005223647/https://business.yougov.com/content/50754-how-different-generations-engage-with-ads", "sample": "YouGov Profiles US, nationally representative, weighted by age, gender, education, region and race. Sample size and field dates are not stated.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-genz-recommend-2024" }, { "id": "ooh-us-genx-recommend-2024", "sentence": "34% of US Gen X adults said in 2024 that they recommend products seen on billboards or posters, according to YouGov.", "value": 34, "unit": "%", "place": "United States", "data_year": "2024", "source_type": "Research", "publisher": "YouGov", "source_title": "How different generations engage with ads", "source_url": "https://business.yougov.com/content/50754-how-different-generations-engage-with-ads", "source_published": "21 October 2024, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20251005223647/https://business.yougov.com/content/50754-how-different-generations-engage-with-ads", "sample": "YouGov Profiles US, nationally representative, weighted by age, gender, education, region and race. Sample size and field dates are not stated.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-genx-recommend-2024" }, { "id": "ooh-us-boomer-recommend-2024", "sentence": "23% of US Baby Boomers said in 2024 that they recommend products seen on billboards or posters, according to YouGov.", "value": 23, "unit": "%", "place": "United States", "data_year": "2024", "source_type": "Research", "publisher": "YouGov", "source_title": "How different generations engage with ads", "source_url": "https://business.yougov.com/content/50754-how-different-generations-engage-with-ads", "source_published": "21 October 2024, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20251005223647/https://business.yougov.com/content/50754-how-different-generations-engage-with-ads", "sample": "YouGov Profiles US, nationally representative, weighted by age, gender, education, region and race. Sample size and field dates are not stated.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-boomer-recommend-2024" }, { "id": "ooh-us-genz-boomer-gap-2024", "sentence": "US Gen Z adults were 25 points more likely than Baby Boomers to recommend products seen on billboards or posters in 2024, calculated by StatisticsGlobal from YouGov data.", "value": 25, "unit": "points", "place": "United States", "data_year": "2024", "source_type": "Our analysis", "publisher": "YouGov", "source_title": "How different generations engage with ads", "source_url": "https://business.yougov.com/content/50754-how-different-generations-engage-with-ads", "source_published": "21 October 2024, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20251005223647/https://business.yougov.com/content/50754-how-different-generations-engage-with-ads", "sample": "YouGov Profiles US, nationally representative, weighted by age, gender, education, region and race. Sample size and field dates are not stated.", "method": "48% (Gen Z) - 23% (Baby Boomers) = 25 points. Gen Z was about 2.1 times as likely (48 / 23 = 2.09).", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-genz-boomer-gap-2024" }, { "id": "ooh-us-genz-search-2024", "sentence": "54% of US Gen Z adults said in 2024 that they often search for products on their phone after seeing out-of-home ads, according to YouGov.", "value": 54, "unit": "%", "place": "United States", "data_year": "2024", "source_type": "Research", "publisher": "YouGov", "source_title": "How different generations engage with ads", "source_url": "https://business.yougov.com/content/50754-how-different-generations-engage-with-ads", "source_published": "21 October 2024, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20251005223647/https://business.yougov.com/content/50754-how-different-generations-engage-with-ads", "sample": "YouGov Profiles US, nationally representative, weighted by age, gender, education, region and race. Sample size and field dates are not stated.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-genz-search-2024" }, { "id": "ooh-us-dooh-favourable-2025", "sentence": "73% of US consumers view digital out-of-home ads favourably, according to an OAAA and Harris Poll survey published in January 2025.", "value": 73, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "DOOH Delivers 7.5X More Reach and 10X More CPM Value Than a Super Bowl TV Ad", "source_url": "https://oaaa.org/blog-posts/dooh-delivers-7-5x-more-reach-and-10x-more-cpm-value-than-a-super-bowl-tv-ad/", "source_published": "7 January 2025, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260509172317/https://oaaa.org/blog-posts/dooh-delivers-7-5x-more-reach-and-10x-more-cpm-value-than-a-super-bowl-tv-ad/", "sample": "OAAA and The Harris Poll consumer survey reported in an OAAA blog post. Sample size, field dates and method are not stated. OAAA is the US OOH trade body.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-dooh-favourable-2025" }, { "id": "ooh-us-dooh-action-2025", "sentence": "76% of US consumers say a digital out-of-home ad recently prompted them to take action, according to an OAAA and Harris Poll survey published in January 2025.", "value": 76, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "DOOH Delivers 7.5X More Reach and 10X More CPM Value Than a Super Bowl TV Ad", "source_url": "https://oaaa.org/blog-posts/dooh-delivers-7-5x-more-reach-and-10x-more-cpm-value-than-a-super-bowl-tv-ad/", "source_published": "7 January 2025, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260509172317/https://oaaa.org/blog-posts/dooh-delivers-7-5x-more-reach-and-10x-more-cpm-value-than-a-super-bowl-tv-ad/", "sample": "OAAA and The Harris Poll consumer survey reported in an OAAA blog post. Sample size, field dates and method are not stated. OAAA is the US OOH trade body.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-dooh-action-2025" }, { "id": "ooh-us-top100-increase-2026-q2", "sentence": "73% of the top 100 US out-of-home advertisers increased their spend in Q2 2026 compared with Q2 2025, according to OAAA.", "value": 73, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH", "source_url": "https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "source_published": "18 August 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20261008111834/https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-top100-increase-2026-q2" }, { "id": "ooh-us-top100-increase-2025", "sentence": "70% of the top 100 US out-of-home advertisers increased their spend in 2025 compared with 2024, according to OAAA.", "value": 70, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "Out of Home Advertising Revenue Reaches Record $9.46 Billion", "source_url": "https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "source_published": "17 March 2026 (corrected 26 March 2026), accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260812162550/https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-top100-increase-2025" }, { "id": "ooh-us-tech-top100-2026-q2", "sentence": "Technology and direct-to-consumer brands made up 30% of the top 100 US out-of-home advertisers in Q2 2026, according to OAAA.", "value": 30, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH", "source_url": "https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "source_published": "18 August 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20261008111834/https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-tech-top100-2026-q2" }, { "id": "ooh-us-software-growth-2026-q2", "sentence": "US out-of-home spend by the computers, software and internet industry rose 149.8% in Q2 2026, according to OAAA.", "value": 149.8, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "From Coca-Cola to OpenAI, Brands Are Betting Bigger on OOH", "source_url": "https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "source_published": "18 August 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20261008111834/https://oaaa.org/news/from-coca-cola-to-openai-brands-are-betting-bigger-on-ooh/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-software-growth-2026-q2" }, { "id": "ooh-us-legal-growth-2025", "sentence": "Legal services, the largest US out-of-home category, increased its spend 21% in 2025, according to OAAA.", "value": 21, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "Out of Home Advertising Revenue Reaches Record $9.46 Billion", "source_url": "https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "source_published": "17 March 2026 (corrected 26 March 2026), accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260812162550/https://oaaa.org/news/out-of-home-advertising-revenue-reaches-record-9-46-billion/", "sample": "OAAA pro forma estimates of US OOH revenue from Miller Kaplan, MediaRadar (not adjusted for changes in its data sources) and member company affidavits. Covers digital and static billboards, street furniture, transit, place-based and cinema.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-legal-growth-2025" }, { "id": "ooh-us-top10-industries-2025", "sentence": "The top 10 product industries accounted for 78% of US out-of-home spend in 2025, according to OAAA.", "value": 78, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-top10-industries-2025" }, { "id": "ooh-us-law-firm-spend-2025", "sentence": "Law firm Morgan & Morgan spent $58.2 million on US out-of-home advertising in 2025, second only to Apple, according to OAAA.", "value": 58.2, "unit": "$m", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-law-firm-spend-2025" }, { "id": "ooh-us-vivint-increase-2025", "sentence": "Vivint raised its US out-of-home spend by $52.4 million to $52.6 million in 2025, the largest increase of any advertiser, according to OAAA.", "value": 52.4, "unit": "$m", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-vivint-increase-2025" }, { "id": "ooh-us-local-share-2025", "sentence": "Local advertisers bought 65% of US out-of-home ad sales in 2025 and national advertisers 35%, according to OAAA.", "value": 65, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-local-share-2025" }, { "id": "ooh-us-forecast-2029", "sentence": "US out-of-home ad sales are projected to grow 3.7% a year over the 2025-2029 period, according to OAAA.", "value": 3.7, "unit": "%", "place": "United States", "data_year": "2025-2029", "source_type": "Industry body", "publisher": "OAAA (Out of Home Advertising Association of America)", "source_title": "2025 OOH Facts & Figures: Ad Spend Performance", "source_url": "https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "source_published": "April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260513041652/https://oaaa.org/wp-content/uploads/2026/04/2025-OOH-Ad-Spend-Performance-Facts-and-Figures-FINAL.pdf", "sample": "OAAA 2025 Facts & Figures. Market and sales figures from MAGNA, OAAA and Rapport; category and advertiser spend from MediaRadar, which OAAA estimates under-reports OOH spend by about 30%.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-us-forecast-2029" }, { "id": "ooh-uk-revenue-2025-q4", "sentence": "UK out-of-home advertising revenue rose 3.3% to £404.8 million in Q4 2025, according to Outsmart.", "value": 404.8, "unit": "£m", "place": "United Kingdom", "data_year": "2025", "source_type": "Industry body", "publisher": "Outsmart", "source_title": "Out of Home reports highest ever annual revenue of £1.44bn in 2025 (press release, Q4 and year 2025)", "source_url": "https://www.outsmart.org.uk/site/userfiles/File/20260223104857_Out_of_Home_Revenues_Q4_and_Year_2025_press_release_vF_002.pdf", "source_published": "February 2026 (file dated 23 February 2026), accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/outsmart/outsmart-figures-2026-10-25.csv", "sample": "Outsmart, the UK trade body for out-of-home, with revenue figures collated by PwC from contributing media owners. Outsmart does not publish the list of contributors.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-revenue-2025-q4" }, { "id": "ooh-uk-revenue-2026-q1", "sentence": "UK out-of-home advertising revenue rose 15% to £341.2 million in Q1 2026, according to Outsmart.", "value": 341.2, "unit": "£m", "place": "United Kingdom", "data_year": "2026", "source_type": "Industry body", "publisher": "Outsmart", "source_title": "Out of Home advertising reports 15% growth in revenues in Q1 2026", "source_url": "https://www.outsmart.org.uk/keep-up-to-date/news/981/out-of-home-advertising-reports-15-growth-in-revenues-in-q1-2026-1", "source_published": "2 June 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260809215224/https://www.outsmart.org.uk/keep-up-to-date/news/981/out-of-home-advertising-reports-15-growth-in-revenues-in-q1-2026-1", "sample": "Outsmart, the UK trade body for out-of-home, with revenue figures collated by PwC from contributing media owners. Outsmart does not publish the list of contributors.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-revenue-2026-q1" }, { "id": "ooh-uk-revenue-2026-q2", "sentence": "UK out-of-home advertising revenue rose 12.7% to £402.6 million in Q2 2026, according to Outsmart.", "value": 402.6, "unit": "£m", "place": "United Kingdom", "data_year": "2026", "source_type": "Industry body", "publisher": "Outsmart", "source_title": "Out of Home advertising reports 12.7% growth in revenues in Q2 2026", "source_url": "https://www.outsmart.org.uk/keep-up-to-date/news/1027/out-of-home-advertising-reports-12-7-growth-in-revenues-in-q2-2026-1", "source_published": "3 September 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/outsmart/outsmart-figures-2026-10-25.csv", "sample": "Outsmart, the UK trade body for out-of-home, with revenue figures collated by PwC from contributing media owners. Outsmart does not publish the list of contributors.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-revenue-2026-q2" }, { "id": "ooh-uk-revenue-2026-h1", "sentence": "UK out-of-home advertising revenue was about £743.8 million in the first half of 2026, calculated by StatisticsGlobal from Outsmart data.", "value": 743.8, "unit": "£m", "place": "United Kingdom", "data_year": "2026", "source_type": "Our analysis", "publisher": "Outsmart", "source_title": "Out of Home advertising reports 12.7% growth in revenues in Q2 2026", "source_url": "https://www.outsmart.org.uk/keep-up-to-date/news/1027/out-of-home-advertising-reports-12-7-growth-in-revenues-in-q2-2026-1", "source_published": "3 September 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/outsmart/outsmart-figures-2026-10-25.csv", "sample": "Outsmart, the UK trade body for out-of-home, with revenue figures collated by PwC from contributing media owners. Outsmart does not publish the list of contributors.", "method": "£341.2m (Q1 2026) + £402.6m (Q2 2026) = £743.8m. Outsmart reports H1 2026 growth of 13.7% but no H1 pound total.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-revenue-2026-h1" }, { "id": "ooh-uk-aawarc-2025", "sentence": "UK out-of-home ad spend was £1,426.3 million in 2025, up 2.3%, of which digital out-of-home was £954.6 million, according to the Advertising Association and WARC.", "value": 1426.3, "unit": "£m", "place": "United Kingdom", "data_year": "2025", "source_type": "Industry body", "publisher": "Advertising Association and WARC", "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025", "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/", "source_published": "30 April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/", "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-aawarc-2025" }, { "id": "ooh-uk-share-adspend-2025", "sentence": "Out-of-home took about 3.1% of UK advertising spend in 2025, calculated by StatisticsGlobal from Advertising Association and WARC data.", "value": 3.1, "unit": "%", "place": "United Kingdom", "data_year": "2025", "source_type": "Our analysis", "publisher": "Advertising Association and WARC", "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025", "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/", "source_published": "30 April 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/", "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs.", "method": "£1,426.3m OOH spend / £46,682.7m total UK ad spend = 3.06%.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-share-adspend-2025" }, { "id": "ooh-uk-forecast-2026", "sentence": "UK out-of-home ad spend is forecast to grow 7.6% in 2026 and 2.5% in 2027, according to the Advertising Association and WARC.", "value": 7.6, "unit": "%", "place": "United Kingdom", "data_year": "2026", "source_type": "Industry body", "publisher": "Advertising Association and WARC", "source_title": "UK Advertising Investment Rises 9.3% to £11.7BN in Q1 2026", "source_url": "https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/", "source_published": "30 July 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260813061821/https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/", "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-forecast-2026" }, { "id": "ooh-uk-forecast-revision-2026", "sentence": "The 2026 UK out-of-home ad spend growth forecast was raised by 4.5 points between April and July 2026, calculated by StatisticsGlobal from Advertising Association and WARC data.", "value": 4.5, "unit": "points", "place": "United Kingdom", "data_year": "2026", "source_type": "Our analysis", "publisher": "Advertising Association and WARC", "source_title": "UK Advertising Investment Rises 9.3% to £11.7BN in Q1 2026", "source_url": "https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/", "source_published": "30 July 2026, accessed 25 October 2026", "archive_url": "https://web.archive.org/web/20260813061821/https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/", "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs.", "method": "7.6% (July 2026 forecast) - 3.1% (April 2026 forecast) = 4.5 points.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-uk-forecast-revision-2026" }, { "id": "ooh-lamar-revenue-2026-q2", "sentence": "Lamar Advertising Company net revenue rose 6.5% to $616.7 million in Q2 2026, according to Lamar Advertising Company.", "value": 616.7, "unit": "$m", "place": "United States and Canada", "data_year": "2026", "source_type": "Filing", "publisher": "Lamar Advertising Company", "source_title": "Lamar Advertising Company Announces Second Quarter 2026 Operating Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/0001090425/000109042526000021/lamr8kexhibit9912026q2.htm", "source_published": "6 August 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/lamar/lamar-q2-2026-figures-2026-10-25.csv", "sample": "Lamar Advertising Company quarterly results filed with the SEC. Company totals for the US and Canada, quarter ended 30 June 2026.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-lamar-revenue-2026-q2" }, { "id": "ooh-lamar-displays-2026", "sentence": "Lamar Advertising Company operated over 360,000 displays, including over 5,700 digital billboards, in the US and Canada in 2026, according to Lamar Advertising Company.", "value": 360000, "unit": "displays", "place": "United States and Canada", "data_year": "2026", "source_type": "Filing", "publisher": "Lamar Advertising Company", "source_title": "Lamar Advertising Company Announces Second Quarter 2026 Operating Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/0001090425/000109042526000021/lamr8kexhibit9912026q2.htm", "source_published": "6 August 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/lamar/lamar-q2-2026-figures-2026-10-25.csv", "sample": "Lamar Advertising Company quarterly results filed with the SEC. Company totals for the US and Canada, quarter ended 30 June 2026.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-lamar-displays-2026" }, { "id": "ooh-lamar-digital-display-share-2026", "sentence": "Digital billboards were about 1.6% of Lamar's displays in 2026, calculated by StatisticsGlobal from Lamar Advertising Company data.", "value": 1.6, "unit": "%", "place": "United States and Canada", "data_year": "2026", "source_type": "Our analysis", "publisher": "Lamar Advertising Company", "source_title": "Lamar Advertising Company Announces Second Quarter 2026 Operating Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/0001090425/000109042526000021/lamr8kexhibit9912026q2.htm", "source_published": "6 August 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/lamar/lamar-q2-2026-figures-2026-10-25.csv", "sample": "Lamar Advertising Company quarterly results filed with the SEC. Company totals for the US and Canada, quarter ended 30 June 2026.", "method": "5,700 digital billboards / 360,000 displays = 1.58%. Both figures are stated as minimums ('over'), so the share is approximate.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-lamar-digital-display-share-2026" }, { "id": "ooh-cco-revenue-2026-q2", "sentence": "Clear Channel Outdoor Holdings revenue rose 8.7% to $438.0 million in Q2 2026, according to Clear Channel Outdoor Holdings.", "value": 438, "unit": "$m", "place": "United States", "data_year": "2026", "source_type": "Filing", "publisher": "Clear Channel Outdoor Holdings", "source_title": "Clear Channel Outdoor Holdings, Inc. Reports Results for the Second Quarter of 2026 (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/0001334978/000133497826000023/exhibit991-ccohearningsrel.htm", "source_published": "5 August 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/clear-channel-outdoor/cco-q2-2026-figures-2026-10-25.csv", "sample": "Clear Channel Outdoor Holdings quarterly results filed with the SEC. America and Airports segments, quarter ended 30 June 2026.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-cco-revenue-2026-q2" }, { "id": "ooh-cco-airports-growth-2026-q2", "sentence": "Clear Channel Outdoor Holdings airport advertising revenue rose 14.0% to $113.6 million in Q2 2026, according to Clear Channel Outdoor Holdings.", "value": 14, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Filing", "publisher": "Clear Channel Outdoor Holdings", "source_title": "Clear Channel Outdoor Holdings, Inc. Reports Results for the Second Quarter of 2026 (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/0001334978/000133497826000023/exhibit991-ccohearningsrel.htm", "source_published": "5 August 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/clear-channel-outdoor/cco-q2-2026-figures-2026-10-25.csv", "sample": "Clear Channel Outdoor Holdings quarterly results filed with the SEC. America and Airports segments, quarter ended 30 June 2026.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-cco-airports-growth-2026-q2" }, { "id": "ooh-cco-digital-share-2026-q2", "sentence": "Digital made up about 44.6% of Clear Channel Outdoor's revenue in Q2 2026, calculated by StatisticsGlobal from Clear Channel Outdoor Holdings data.", "value": 44.6, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Clear Channel Outdoor Holdings", "source_title": "Clear Channel Outdoor Holdings, Inc. Reports Results for the Second Quarter of 2026 (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/0001334978/000133497826000023/exhibit991-ccohearningsrel.htm", "source_published": "5 August 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/clear-channel-outdoor/cco-q2-2026-figures-2026-10-25.csv", "sample": "Clear Channel Outdoor Holdings quarterly results filed with the SEC. America and Airports segments, quarter ended 30 June 2026.", "method": "($122.0m America digital + $73.4m Airports digital) / $438.0m consolidated revenue = 44.6%.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-cco-digital-share-2026-q2" }, { "id": "ooh-cco-america-digital-share-2026-q2", "sentence": "Digital made up about 37.6% of Clear Channel Outdoor's America segment revenue in Q2 2026, calculated by StatisticsGlobal from Clear Channel Outdoor Holdings data.", "value": 37.6, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Clear Channel Outdoor Holdings", "source_title": "Clear Channel Outdoor Holdings, Inc. Reports Results for the Second Quarter of 2026 (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/0001334978/000133497826000023/exhibit991-ccohearningsrel.htm", "source_published": "5 August 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/clear-channel-outdoor/cco-q2-2026-figures-2026-10-25.csv", "sample": "Clear Channel Outdoor Holdings quarterly results filed with the SEC. America and Airports segments, quarter ended 30 June 2026.", "method": "$122.0m America digital revenue / $324.3m America segment revenue = 37.6%.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-cco-america-digital-share-2026-q2" }, { "id": "ooh-jcd-revenue-2026-h1", "sentence": "JCDecaux revenue was €1,953.9 million in the first half of 2026, up 5.7% on an organic basis, according to JCDecaux.", "value": 1953.9, "unit": "€m", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "JCDecaux", "source_title": "JCDecaux H1 2026 results", "source_url": "https://www.jcdecaux.com/node/3598", "source_published": "30 July 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/jcdecaux/jcdecaux-h1-2026-figures-2026-10-25.csv", "sample": "JCDecaux half-year results, six months to 30 June 2026. Organic growth excludes currency and scope effects.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-jcd-revenue-2026-h1" }, { "id": "ooh-jcd-digital-share-2026-h1", "sentence": "Digital made up 42.8% of JCDecaux revenue in the first half of 2026, according to JCDecaux.", "value": 42.8, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "JCDecaux", "source_title": "JCDecaux H1 2026 results", "source_url": "https://www.jcdecaux.com/node/3598", "source_published": "30 July 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/jcdecaux/jcdecaux-h1-2026-figures-2026-10-25.csv", "sample": "JCDecaux half-year results, six months to 30 June 2026. Organic growth excludes currency and scope effects.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-jcd-digital-share-2026-h1" }, { "id": "ooh-jcd-billboard-growth-2026-h1", "sentence": "JCDecaux billboard revenue was €261.1 million in the first half of 2026, up 0.8% on an organic basis, according to JCDecaux.", "value": 261.1, "unit": "€m", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "JCDecaux", "source_title": "JCDecaux H1 2026 results", "source_url": "https://www.jcdecaux.com/node/3598", "source_published": "30 July 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/jcdecaux/jcdecaux-h1-2026-figures-2026-10-25.csv", "sample": "JCDecaux half-year results, six months to 30 June 2026. Organic growth excludes currency and scope effects.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-jcd-billboard-growth-2026-h1" }, { "id": "ooh-jcd-billboard-share-2026-h1", "sentence": "Billboards made up about 13.4% of JCDecaux revenue in the first half of 2026, calculated by StatisticsGlobal from JCDecaux data.", "value": 13.4, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Our analysis", "publisher": "JCDecaux", "source_title": "JCDecaux H1 2026 results", "source_url": "https://www.jcdecaux.com/node/3598", "source_published": "30 July 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/jcdecaux/jcdecaux-h1-2026-figures-2026-10-25.csv", "sample": "JCDecaux half-year results, six months to 30 June 2026. Organic growth excludes currency and scope effects.", "method": "€261.1m billboard revenue / €1,953.9m group revenue = 13.4%.", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-jcd-billboard-share-2026-h1" }, { "id": "ooh-jcd-uk-growth-2026-h1", "sentence": "JCDecaux revenue in the UK rose 12.8% on an organic basis to €210.5 million in the first half of 2026, according to JCDecaux.", "value": 12.8, "unit": "%", "place": "United Kingdom", "data_year": "2026", "source_type": "Filing", "publisher": "JCDecaux", "source_title": "JCDecaux H1 2026 results", "source_url": "https://www.jcdecaux.com/node/3598", "source_published": "30 July 2026, accessed 25 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/jcdecaux/jcdecaux-h1-2026-figures-2026-10-25.csv", "sample": "JCDecaux half-year results, six months to 30 June 2026. Organic growth excludes currency and scope effects.", "method": "", "verified_on": "2026-10-25", "url": "https://statisticsglobal.org/billboard-advertising-statistics/#stat-ooh-jcd-uk-growth-2026-h1" } ] }