{
  "title": "Black Friday Statistics 2026: Sales, Shoppers, Discounts and Forecast",
  "url": "https://statisticsglobal.org/black-friday-statistics/",
  "updated": "2026-10-15",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/black-friday-statistics/)",
  "statistics": [
    {
      "id": "bf-us-black-friday-online-2025",
      "sentence": "US shoppers spent $11.8 billion online on Black Friday 2025, up 9.1% year on year, according to Adobe.",
      "value": 11.8,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later",
      "source_url": "https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20260928025744/https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-black-friday-online-2025"
    },
    {
      "id": "bf-ww-black-friday-sales-2025",
      "sentence": "Black Friday drove $79 billion in global sales in 2025, up 6% year on year, according to Salesforce.",
      "value": 79,
      "unit": "$ billion",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Salesforce",
      "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend",
      "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "source_published": "5 December 2025",
      "archive_url": "https://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "sample": "Aggregated activity of more than 1.5 billion shoppers in more than 89 countries, Cyber Week 25 November to 1 December 2025; blends first- and third-party data and extrapolates to the wider industry",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-ww-black-friday-sales-2025"
    },
    {
      "id": "bf-us-weekend-shoppers-2025",
      "sentence": "A record 202.9 million US consumers shopped from Thanksgiving Day to Cyber Monday in 2025, up from 197 million in 2024, according to the National Retail Federation.",
      "value": 202.9,
      "unit": "million",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "National Retail Federation (with Prosper Insights & Analytics)",
      "source_title": "Thanksgiving Holiday Weekend Draws a Record 203 Million Shoppers",
      "source_url": "https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20261002195947/https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "sample": "Survey of 3,099 US adults, 26 to 30 November 2025, margin of error plus or minus 1.8 percentage points (NRF and Prosper Insights & Analytics)",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-weekend-shoppers-2025"
    },
    {
      "id": "bf-us-black-friday-share-of-season-2025",
      "sentence": "Black Friday made up 4.6% of US online holiday spending in 2025, calculated by StatisticsGlobal from Adobe data.",
      "value": 4.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026",
      "archive_url": "https://web.archive.org/web/20261012045219/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "Black Friday online spend ($11.8 billion) divided by 1 November to 31 December online spend ($257.8 billion), both from Adobe.",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-black-friday-share-of-season-2025"
    },
    {
      "id": "bf-us-black-friday-forecast-2026",
      "sentence": "Adobe forecasts US online spending of $12.9 billion on Black Friday 2026, up 9.2% year on year.",
      "value": 12.9,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY",
      "source_url": "https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "source_published": "28 September 2026",
      "archive_url": "https://web.archive.org/web/20261009141738/https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "sample": "Forecast based on Adobe Analytics data: over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-black-friday-forecast-2026"
    },
    {
      "id": "bf-us-thanksgiving-online-2025",
      "sentence": "US shoppers spent $6.4 billion online on Thanksgiving Day 2025, up 5.3% year on year, according to Adobe.",
      "value": 6.4,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026",
      "archive_url": "https://web.archive.org/web/20261012045219/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-thanksgiving-online-2025"
    },
    {
      "id": "bf-us-holiday-season-online-2025",
      "sentence": "US online spending reached $257.8 billion from 1 November to 31 December 2025, up 6.8% year on year, according to Adobe.",
      "value": 257.8,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026",
      "archive_url": "https://web.archive.org/web/20261012045219/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-holiday-season-online-2025"
    },
    {
      "id": "bf-us-bnpl-season-2025",
      "sentence": "Buy Now Pay Later drove $20 billion of US online holiday spending in 2025, up 9.8% year on year, according to Adobe.",
      "value": 20,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026",
      "archive_url": "https://web.archive.org/web/20261012045219/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-bnpl-season-2025"
    },
    {
      "id": "bf-us-ai-traffic-season-2025",
      "sentence": "Traffic to US retail sites from generative AI tools rose 693.4% year on year in the 2025 holiday season, according to Adobe.",
      "value": 693.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026",
      "archive_url": "https://web.archive.org/web/20261012045219/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-ai-traffic-season-2025"
    },
    {
      "id": "bf-us-cyber-monday-online-2025",
      "sentence": "US shoppers spent $14.25 billion online on Cyber Monday 2025, up 7.1% year on year, according to Adobe.",
      "value": 14.25,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later",
      "source_url": "https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20260928025744/https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-cyber-monday-online-2025"
    },
    {
      "id": "bf-us-cyber-week-online-2025",
      "sentence": "US online spending over Cyber Week, the five days from Thanksgiving to Cyber Monday, reached $44.2 billion in 2025, up 7.7% year on year, according to Adobe.",
      "value": 44.2,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later",
      "source_url": "https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20260928025744/https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-cyber-week-online-2025"
    },
    {
      "id": "bf-us-cyber-monday-vs-black-friday-2025",
      "sentence": "US shoppers spent $2.45 billion more online on Cyber Monday than on Black Friday in 2025, calculated by StatisticsGlobal from Adobe data.",
      "value": 2.45,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Adobe",
      "source_title": "Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later",
      "source_url": "https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20260928025744/https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "Cyber Monday online spend ($14.25 billion) minus Black Friday online spend ($11.8 billion), both from Adobe.",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-cyber-monday-vs-black-friday-2025"
    },
    {
      "id": "bf-ww-cyber-week-sales-2025",
      "sentence": "Global Cyber Week sales reached $336.6 billion in 2025, up 7% year on year, according to Salesforce.",
      "value": 336.6,
      "unit": "$ billion",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Salesforce",
      "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend",
      "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "source_published": "5 December 2025",
      "archive_url": "https://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "sample": "Aggregated activity of more than 1.5 billion shoppers in more than 89 countries, Cyber Week 25 November to 1 December 2025; blends first- and third-party data and extrapolates to the wider industry",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-ww-cyber-week-sales-2025"
    },
    {
      "id": "bf-ww-cyber-monday-sales-2025",
      "sentence": "Cyber Monday drove $53 billion in global online sales in 2025, up 7% year on year, according to Salesforce.",
      "value": 53,
      "unit": "$ billion",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Salesforce",
      "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend",
      "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "source_published": "5 December 2025",
      "archive_url": "https://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "sample": "Aggregated activity of more than 1.5 billion shoppers in more than 89 countries, Cyber Week 25 November to 1 December 2025; blends first- and third-party data and extrapolates to the wider industry",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-ww-cyber-monday-sales-2025"
    },
    {
      "id": "bf-us-black-friday-sales-sf-2025",
      "sentence": "Black Friday drove $18 billion in US sales in 2025, up 3% year on year, according to Salesforce.",
      "value": 18,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Salesforce",
      "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend",
      "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "source_published": "5 December 2025",
      "archive_url": "https://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "sample": "Aggregated activity of more than 1.5 billion shoppers in more than 89 countries, Cyber Week 25 November to 1 December 2025; blends first- and third-party data and extrapolates to the wider industry",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-black-friday-sales-sf-2025"
    },
    {
      "id": "bf-us-share-of-global-black-friday-2025",
      "sentence": "The US accounted for 22.8% of global Black Friday sales in 2025, calculated by StatisticsGlobal from Salesforce data.",
      "value": 22.8,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Salesforce",
      "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend",
      "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "source_published": "5 December 2025",
      "archive_url": "https://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "sample": "Aggregated activity of more than 1.5 billion shoppers in more than 89 countries, Cyber Week 25 November to 1 December 2025; blends first- and third-party data and extrapolates to the wider industry",
      "method": "US Black Friday sales ($18 billion) divided by global Black Friday sales ($79 billion), both from Salesforce.",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-share-of-global-black-friday-2025"
    },
    {
      "id": "bf-us-share-of-global-cyber-week-2025",
      "sentence": "The US accounted for 23.6% of global Cyber Week sales in 2025, calculated by StatisticsGlobal from Salesforce data.",
      "value": 23.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Salesforce",
      "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend",
      "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "source_published": "5 December 2025",
      "archive_url": "https://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "sample": "Aggregated activity of more than 1.5 billion shoppers in more than 89 countries, Cyber Week 25 November to 1 December 2025; blends first- and third-party data and extrapolates to the wider industry",
      "method": "US Cyber Week sales ($79.6 billion) divided by global Cyber Week sales ($336.6 billion), both from Salesforce.",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-share-of-global-cyber-week-2025"
    },
    {
      "id": "bf-ww-ai-agents-2025",
      "sentence": "AI and agents influenced 20% of global Cyber Week orders in 2025, driving $67 billion in sales, according to Salesforce.",
      "value": 20,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Salesforce",
      "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend",
      "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "source_published": "5 December 2025",
      "archive_url": "https://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "sample": "Aggregated activity of more than 1.5 billion shoppers in more than 89 countries, Cyber Week 25 November to 1 December 2025; blends first- and third-party data and extrapolates to the wider industry",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-ww-ai-agents-2025"
    },
    {
      "id": "bf-shopify-bfcm-sales-2025",
      "sentence": "Shopify merchants made a record $14.6 billion in sales over the Black Friday-Cyber Monday weekend in 2025, up 27% year on year, according to Shopify.",
      "value": 14.6,
      "unit": "$ billion",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Shopify",
      "source_title": "Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales (Form 8-K exhibit)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1594805/000159480525000090/a2025bfcmpressrelease.htm",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20251202142237/https://www.sec.gov/Archives/edgar/data/1594805/000159480525000090/a2025bfcmpressrelease.htm",
      "sample": "Gross merchandise volume of Shopify merchants, net of refunds, including shipping, duties and VAT; approximate and unaudited",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-shopify-bfcm-sales-2025"
    },
    {
      "id": "bf-shopify-cart-2025",
      "sentence": "The average Shopify cart over Black Friday-Cyber Monday 2025 was $114.70, according to Shopify.",
      "value": 114.7,
      "unit": "$",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Shopify",
      "source_title": "Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales (Form 8-K exhibit)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1594805/000159480525000090/a2025bfcmpressrelease.htm",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20251202142237/https://www.sec.gov/Archives/edgar/data/1594805/000159480525000090/a2025bfcmpressrelease.htm",
      "sample": "Gross merchandise volume of Shopify merchants, net of refunds, including shipping, duties and VAT; approximate and unaudited",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-shopify-cart-2025"
    },
    {
      "id": "bf-shopify-cross-border-2025",
      "sentence": "Cross-border orders made up 16% of global Shopify orders over Black Friday-Cyber Monday 2025, according to Shopify.",
      "value": 16,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Shopify",
      "source_title": "Shopify Merchants Achieve Record-Breaking $14.6 Billion in Black Friday-Cyber Monday Sales (Form 8-K exhibit)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1594805/000159480525000090/a2025bfcmpressrelease.htm",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20251202142237/https://www.sec.gov/Archives/edgar/data/1594805/000159480525000090/a2025bfcmpressrelease.htm",
      "sample": "Gross merchandise volume of Shopify merchants, net of refunds, including shipping, duties and VAT; approximate and unaudited",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-shopify-cross-border-2025"
    },
    {
      "id": "bf-us-adobe-vs-salesforce-black-friday-2025",
      "sentence": "Salesforce's US Black Friday 2025 sales figure was $6.2 billion higher than Adobe's online-only figure, calculated by StatisticsGlobal from Salesforce and Adobe data.",
      "value": 6.2,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Salesforce",
      "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend",
      "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "source_published": "5 December 2025",
      "archive_url": "https://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "sample": "Aggregated activity of more than 1.5 billion shoppers in more than 89 countries, Cyber Week 25 November to 1 December 2025; blends first- and third-party data and extrapolates to the wider industry",
      "method": "Salesforce US Black Friday sales ($18 billion) minus Adobe US Black Friday online spend ($11.8 billion). The two firms use different samples and definitions, and Salesforce does not label its Black Friday figure as online only.",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-adobe-vs-salesforce-black-friday-2025"
    },
    {
      "id": "bf-us-black-friday-shoppers-2025",
      "sentence": "Black Friday 2025 drew 85.7 million online shoppers and 80.3 million in-store shoppers in the US, according to the National Retail Federation.",
      "value": 85.7,
      "unit": "million",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "National Retail Federation (with Prosper Insights & Analytics)",
      "source_title": "Thanksgiving Holiday Weekend Draws a Record 203 Million Shoppers",
      "source_url": "https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20261002195947/https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "sample": "Survey of 3,099 US adults, 26 to 30 November 2025, margin of error plus or minus 1.8 percentage points (NRF and Prosper Insights & Analytics)",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-black-friday-shoppers-2025"
    },
    {
      "id": "bf-us-black-friday-online-vs-store-2025",
      "sentence": "Online Black Friday shoppers outnumbered in-store shoppers by 5.4 million in the US in 2025, calculated by StatisticsGlobal from National Retail Federation data.",
      "value": 5.4,
      "unit": "million",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "National Retail Federation (with Prosper Insights & Analytics)",
      "source_title": "Thanksgiving Holiday Weekend Draws a Record 203 Million Shoppers",
      "source_url": "https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20261002195947/https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "sample": "Survey of 3,099 US adults, 26 to 30 November 2025, margin of error plus or minus 1.8 percentage points (NRF and Prosper Insights & Analytics)",
      "method": "Black Friday online shoppers (85.7 million) minus in-store shoppers (80.3 million), from the NRF and Prosper Insights & Analytics survey.",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-black-friday-online-vs-store-2025"
    },
    {
      "id": "bf-us-weekend-online-shoppers-2025",
      "sentence": "US online shoppers over the 2025 Thanksgiving weekend totalled 134.9 million, up 9% from 124.3 million in 2024, according to the National Retail Federation.",
      "value": 134.9,
      "unit": "million",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "National Retail Federation (with Prosper Insights & Analytics)",
      "source_title": "Thanksgiving Holiday Weekend Draws a Record 203 Million Shoppers",
      "source_url": "https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20261002195947/https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "sample": "Survey of 3,099 US adults, 26 to 30 November 2025, margin of error plus or minus 1.8 percentage points (NRF and Prosper Insights & Analytics)",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-weekend-online-shoppers-2025"
    },
    {
      "id": "bf-us-cyber-monday-shoppers-growth-2025",
      "sentence": "Cyber Monday online shoppers in the US rose 17.9% year on year in 2025, calculated by StatisticsGlobal from National Retail Federation data.",
      "value": 17.9,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "National Retail Federation (with Prosper Insights & Analytics)",
      "source_title": "Thanksgiving Holiday Weekend Draws a Record 203 Million Shoppers",
      "source_url": "https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20261002195947/https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "sample": "Survey of 3,099 US adults, 26 to 30 November 2025, margin of error plus or minus 1.8 percentage points (NRF and Prosper Insights & Analytics)",
      "method": "75.9 million Cyber Monday online shoppers in 2025 divided by 64.4 million in 2024, minus 1. Both figures from the NRF release.",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-cyber-monday-shoppers-growth-2025"
    },
    {
      "id": "bf-us-avg-spend-2025",
      "sentence": "US Thanksgiving weekend shoppers spent $337.86 on average on holiday items in 2025, according to the National Retail Federation.",
      "value": 337.86,
      "unit": "$",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "National Retail Federation (with Prosper Insights & Analytics)",
      "source_title": "Thanksgiving Holiday Weekend Draws a Record 203 Million Shoppers",
      "source_url": "https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20261002195947/https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "sample": "Survey of 3,099 US adults, 26 to 30 November 2025, margin of error plus or minus 1.8 percentage points (NRF and Prosper Insights & Analytics)",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-avg-spend-2025"
    },
    {
      "id": "bf-us-avg-spend-change-2025",
      "sentence": "Average holiday spending per US Thanksgiving weekend shopper rose 7.1% year on year in 2025, calculated by StatisticsGlobal from National Retail Federation data.",
      "value": 7.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "National Retail Federation (with Prosper Insights & Analytics)",
      "source_title": "Thanksgiving Holiday Weekend Draws a Record 203 Million Shoppers",
      "source_url": "https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20261002195947/https://nrf.com/media-center/press-releases/thanksgiving-holiday-weekend-draws-a-record-203-million-shoppers",
      "sample": "Survey of 3,099 US adults, 26 to 30 November 2025, margin of error plus or minus 1.8 percentage points (NRF and Prosper Insights & Analytics)",
      "method": "Average spend of $337.86 in 2025 divided by $315.56 in 2024, minus 1. Both figures from the NRF release.",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-avg-spend-change-2025"
    },
    {
      "id": "bf-ww-in-store-share-2025",
      "sentence": "Black Friday accounted for 31% of all in-store sales during Cyber Week 2025, according to Salesforce.",
      "value": 31,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Salesforce",
      "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend",
      "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "source_published": "5 December 2025",
      "archive_url": "https://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "sample": "Aggregated activity of more than 1.5 billion shoppers in more than 89 countries, Cyber Week 25 November to 1 December 2025; blends first- and third-party data and extrapolates to the wider industry",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-ww-in-store-share-2025"
    },
    {
      "id": "bf-us-cyber-monday-mobile-2025",
      "sentence": "Mobile devices drove 57.5% of US online sales on Cyber Monday 2025, or $8.2 billion, according to Adobe.",
      "value": 57.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later",
      "source_url": "https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "source_published": "2 December 2025",
      "archive_url": "https://web.archive.org/web/20260928025744/https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-cyber-monday-mobile-2025"
    },
    {
      "id": "bf-us-season-mobile-2025",
      "sentence": "Smartphones accounted for 56.4% of US online holiday transactions in the 2025 season, up from 54.5% in 2024, according to Adobe.",
      "value": 56.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026",
      "archive_url": "https://web.archive.org/web/20261012045219/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-season-mobile-2025"
    },
    {
      "id": "bf-ww-mobile-orders-2025",
      "sentence": "Mobile devices drove 70% of online orders during Cyber Week 2025, both globally and in the US, according to Salesforce.",
      "value": 70,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Salesforce",
      "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend",
      "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "source_published": "5 December 2025",
      "archive_url": "https://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx",
      "sample": "Aggregated activity of more than 1.5 billion shoppers in more than 89 countries, Cyber Week 25 November to 1 December 2025; blends first- and third-party data and extrapolates to the wider industry",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-ww-mobile-orders-2025"
    },
    {
      "id": "bf-us-electronics-discount-2025",
      "sentence": "Electronics discounts peaked at 30.9% off listed price in the US 2025 holiday season, according to Adobe.",
      "value": 30.9,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026",
      "archive_url": "https://web.archive.org/web/20261012045219/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-electronics-discount-2025"
    },
    {
      "id": "bf-us-electronics-discount-change-2025",
      "sentence": "Peak US electronics discounts deepened by 0.8 percentage points in the 2025 holiday season, calculated by StatisticsGlobal from Adobe data.",
      "value": 0.8,
      "unit": "percentage points",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026",
      "archive_url": "https://web.archive.org/web/20261012045219/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics transaction data covering over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "Peak electronics discount of 30.9% in 2025 minus 30.1% in 2024, both reported by Adobe.",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-electronics-discount-change-2025"
    },
    {
      "id": "bf-us-cyber-monday-forecast-2026",
      "sentence": "Adobe forecasts US online spending of $15.1 billion on Cyber Monday 2026, up 6.2% year on year.",
      "value": 15.1,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY",
      "source_url": "https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "source_published": "28 September 2026",
      "archive_url": "https://web.archive.org/web/20261009141738/https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "sample": "Forecast based on Adobe Analytics data: over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-cyber-monday-forecast-2026"
    },
    {
      "id": "bf-us-cyber-week-forecast-2026",
      "sentence": "Adobe forecasts US Cyber Week online spending of $47.5 billion in 2026, up 7.4% year on year and 17.3% of the season.",
      "value": 47.5,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY",
      "source_url": "https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "source_published": "28 September 2026",
      "archive_url": "https://web.archive.org/web/20261009141738/https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "sample": "Forecast based on Adobe Analytics data: over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-cyber-week-forecast-2026"
    },
    {
      "id": "bf-us-holiday-forecast-2026",
      "sentence": "Adobe forecasts US online holiday spending of $275.1 billion from 1 November to 31 December 2026, up 6.7% year on year.",
      "value": 275.1,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY",
      "source_url": "https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "source_published": "28 September 2026",
      "archive_url": "https://web.archive.org/web/20261009141738/https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "sample": "Forecast based on Adobe Analytics data: over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-holiday-forecast-2026"
    },
    {
      "id": "bf-us-black-friday-share-of-season-forecast-2026",
      "sentence": "Black Friday is forecast to make up 4.7% of US online holiday spending in 2026, calculated by StatisticsGlobal from Adobe forecast data.",
      "value": 4.7,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Adobe",
      "source_title": "Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY",
      "source_url": "https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "source_published": "28 September 2026",
      "archive_url": "https://web.archive.org/web/20261009141738/https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "sample": "Forecast based on Adobe Analytics data: over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories",
      "method": "Forecast Black Friday online spend ($12.9 billion) divided by forecast season online spend ($275.1 billion), both from Adobe.",
      "verified_on": "2026-10-15",
      "url": "https://statisticsglobal.org/black-friday-statistics/#stat-bf-us-black-friday-share-of-season-forecast-2026"
    }
  ]
}