{
  "title": "Bounce Rate Benchmarks 2026: What Is a Good Bounce Rate in GA4?",
  "url": "https://statisticsglobal.org/bounce-rate-benchmarks/",
  "updated": "2026-10-25",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/bounce-rate-benchmarks/)",
  "statistics": [
    {
      "id": "br-ld-median-2026",
      "sentence": "The median Shopify store had a GA4 bounce rate of 40% in the 90 days to 17 October 2026, according to Littledata.",
      "value": 40,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Shopify bounce rate benchmark",
      "source_url": "https://www.littledata.io/benchmarks/bounce-rate",
      "source_published": "figures generated 21 October 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/bounce-rate-benchmarks-2026-10-25.csv",
      "sample": "433 Shopify stores that send data to GA4 through Littledata, 90 days from 20 July to 17 October 2026. Stores need 1,000+ sessions and 90+ purchases in the period.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ld-median-2026"
    },
    {
      "id": "br-db-median-2024",
      "sentence": "The median GA4 bounce rate across all industries was 44.04% in September 2024, according to Databox.",
      "value": 44.04,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Databox",
      "source_title": "Content Marketing Benchmarks by Industry",
      "source_url": "https://databox.com/content-marketing-benchmarks-by-industry",
      "source_published": "24 October 2023, updated 9 April 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/databox/content-marketing-benchmarks-2026-10-25.csv",
      "sample": "GA4 data from Databox users, medians for September 2024. Databox does not state the number of sites or companies.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-db-median-2024"
    },
    {
      "id": "br-aa-median-2024",
      "sentence": "The median GA4 bounce rate across all industries was about 45.9% as of December 2024, according to AgencyAnalytics.",
      "value": 45.9,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "AgencyAnalytics",
      "source_title": "How to Track Bounce Rate in Google Analytics 4 (GA4)",
      "source_url": "https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "source_published": "5 August 2025, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20260520184827/https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "sample": "GA4 data from over 150,000 marketing campaigns run by 7,000+ agencies on the AgencyAnalytics platform. No per-row sample sizes given.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-aa-median-2024"
    },
    {
      "id": "br-ga4-bounce-definition",
      "sentence": "Bounce rate in Google Analytics 4 is the percentage of sessions that were not engaged in 2026, according to Google, so a site with 0% engagement has a 100% bounce rate.",
      "value": 100,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Google",
      "source_title": "[GA4] Engagement rate and bounce rate (Analytics Help)",
      "source_url": "https://support.google.com/analytics/answer/12195621",
      "source_published": "undated help page, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20261005193326/https://support.google.com/analytics/answer/12195621",
      "sample": "Google Analytics Help definition for GA4 properties. Applies to every GA4 property.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ga4-bounce-definition"
    },
    {
      "id": "br-ld-spread-2026",
      "sentence": "The GA4 bounce rate gap between the best 10% and worst 10% of Shopify stores was 53.7 points in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 53.7,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Shopify bounce rate benchmark",
      "source_url": "https://www.littledata.io/benchmarks/bounce-rate",
      "source_published": "figures generated 21 October 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/bounce-rate-benchmarks-2026-10-25.csv",
      "sample": "433 Shopify stores that send data to GA4 through Littledata, 90 days from 20 July to 17 October 2026. Stores need 1,000+ sessions and 90+ purchases in the period.",
      "method": "Worst 10% threshold 63% minus best 10% threshold 9.3% = 53.7 points (90 days to 17 October 2026).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ld-spread-2026"
    },
    {
      "id": "br-gap-aa-db-2024",
      "sentence": "AgencyAnalytics put the all-industry median GA4 bounce rate 1.86 points above Databox in late 2024, calculated by StatisticsGlobal.",
      "value": 1.86,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "AgencyAnalytics",
      "source_title": "How to Track Bounce Rate in Google Analytics 4 (GA4)",
      "source_url": "https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "source_published": "5 August 2025, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20260520184827/https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "sample": "GA4 data from over 150,000 marketing campaigns run by 7,000+ agencies on the AgencyAnalytics platform. No per-row sample sizes given. Compared with Databox September 2024 medians (sample not stated).",
      "method": "AgencyAnalytics 45.9% (as of December 2024) minus Databox 44.04% (September 2024) = 1.86 points. Different customer bases and months.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-gap-aa-db-2024"
    },
    {
      "id": "br-ga4-engaged-definition",
      "sentence": "Google Analytics 4 counts a session as engaged if it lasts longer than 10 seconds, has a key event or has 2 or more page views in 2026, according to Google.",
      "value": 10,
      "unit": "seconds",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Google",
      "source_title": "[GA4] Engagement rate and bounce rate (Analytics Help)",
      "source_url": "https://support.google.com/analytics/answer/12195621",
      "source_published": "undated help page, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20261005193326/https://support.google.com/analytics/answer/12195621",
      "sample": "Google Analytics Help definition for GA4 properties. Applies to every GA4 property.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ga4-engaged-definition"
    },
    {
      "id": "br-ua-sunset-2023",
      "sentence": "Standard Universal Analytics properties stopped processing hits on 1 July 2023, according to Google, ending the old single-page bounce rate for most sites.",
      "value": 2023,
      "unit": "year",
      "place": "Worldwide",
      "data_year": "2023",
      "source_type": "Official",
      "publisher": "Google",
      "source_title": "Universal Analytics is going away (Analytics Help)",
      "source_url": "https://support.google.com/analytics/answer/11583528",
      "source_published": "undated help page, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20261015093933/https://support.google.com/analytics/answer/11583528",
      "sample": "Google Analytics Help notice on the Universal Analytics shutdown. 360 properties with a current order got an extension to 1 July 2024.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ua-sunset-2023"
    },
    {
      "id": "br-db-engagement-2024",
      "sentence": "The median GA4 engagement rate across all industries was 56.21% in September 2024, according to Databox.",
      "value": 56.21,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Databox",
      "source_title": "Content Marketing Benchmarks by Industry",
      "source_url": "https://databox.com/content-marketing-benchmarks-by-industry",
      "source_published": "24 October 2023, updated 9 April 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/databox/content-marketing-benchmarks-2026-10-25.csv",
      "sample": "GA4 data from Databox users, medians for September 2024. Databox does not state the number of sites or companies.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-db-engagement-2024"
    },
    {
      "id": "br-db-sum-2024",
      "sentence": "Databox median GA4 bounce and engagement rates for September 2024 add up to 100.25%, not 100%, calculated by StatisticsGlobal from Databox data.",
      "value": 100.25,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Databox",
      "source_title": "Content Marketing Benchmarks by Industry",
      "source_url": "https://databox.com/content-marketing-benchmarks-by-industry",
      "source_published": "24 October 2023, updated 9 April 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/databox/content-marketing-benchmarks-2026-10-25.csv",
      "sample": "GA4 data from Databox users, medians for September 2024. Databox does not state the number of sites or companies.",
      "method": "44.04% median bounce rate plus 56.21% median engagement rate = 100.25%. For a single site the two always sum to 100% (Google definition). Medians of two separate distributions need not, which suggests the two medians come from slightly different sets of accounts.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-db-sum-2024"
    },
    {
      "id": "br-ld-engagement-2026",
      "sentence": "The median Shopify store had a GA4 engagement rate of 60% in the 90 days to 17 October 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 60,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Shopify bounce rate benchmark",
      "source_url": "https://www.littledata.io/benchmarks/bounce-rate",
      "source_published": "figures generated 21 October 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/bounce-rate-benchmarks-2026-10-25.csv",
      "sample": "433 Shopify stores that send data to GA4 through Littledata, 90 days from 20 July to 17 October 2026. Stores need 1,000+ sessions and 90+ purchases in the period.",
      "method": "100% minus the 40% median bounce rate = 60%. Engagement rate equals 100% minus bounce rate for each store (Google definition), so the median of one is 100% minus the median of the other across the same 433 stores.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ld-engagement-2026"
    },
    {
      "id": "br-db-it-2024",
      "sentence": "Information technology and services sites had the highest median GA4 bounce rate of 15 industries, 48.38%, in September 2024, according to Databox.",
      "value": 48.38,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Databox",
      "source_title": "Content Marketing Benchmarks by Industry",
      "source_url": "https://databox.com/content-marketing-benchmarks-by-industry",
      "source_published": "24 October 2023, updated 9 April 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/databox/content-marketing-benchmarks-2026-10-25.csv",
      "sample": "GA4 data from Databox users, medians for September 2024. Databox does not state the number of sites or companies.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-db-it-2024"
    },
    {
      "id": "br-db-apparel-2024",
      "sentence": "Apparel and footwear sites had the lowest median GA4 bounce rate of 15 industries, 35.76%, in September 2024, according to Databox.",
      "value": 35.76,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Databox",
      "source_title": "Content Marketing Benchmarks by Industry",
      "source_url": "https://databox.com/content-marketing-benchmarks-by-industry",
      "source_published": "24 October 2023, updated 9 April 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/databox/content-marketing-benchmarks-2026-10-25.csv",
      "sample": "GA4 data from Databox users, medians for September 2024. Databox does not state the number of sites or companies.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-db-apparel-2024"
    },
    {
      "id": "br-db-ecommerce-2024",
      "sentence": "Ecommerce and marketplace sites had a median GA4 bounce rate of 38.61% in September 2024, according to Databox.",
      "value": 38.61,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Databox",
      "source_title": "Content Marketing Benchmarks by Industry",
      "source_url": "https://databox.com/content-marketing-benchmarks-by-industry",
      "source_published": "24 October 2023, updated 9 April 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/databox/content-marketing-benchmarks-2026-10-25.csv",
      "sample": "GA4 data from Databox users, medians for September 2024. Databox does not state the number of sites or companies.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-db-ecommerce-2024"
    },
    {
      "id": "br-db-saas-2024",
      "sentence": "SaaS sites had a median GA4 bounce rate of 48.27% and an engagement rate of 52.93% in September 2024, according to Databox.",
      "value": 48.27,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Databox",
      "source_title": "Content Marketing Benchmarks by Industry",
      "source_url": "https://databox.com/content-marketing-benchmarks-by-industry",
      "source_published": "24 October 2023, updated 9 April 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/databox/content-marketing-benchmarks-2026-10-25.csv",
      "sample": "GA4 data from Databox users, medians for September 2024. Databox does not state the number of sites or companies.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-db-saas-2024"
    },
    {
      "id": "br-db-spread-2024",
      "sentence": "The median GA4 bounce rate for IT services sites was 12.62 points above apparel and footwear in September 2024, calculated by StatisticsGlobal from Databox data.",
      "value": 12.62,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Databox",
      "source_title": "Content Marketing Benchmarks by Industry",
      "source_url": "https://databox.com/content-marketing-benchmarks-by-industry",
      "source_published": "24 October 2023, updated 9 April 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/databox/content-marketing-benchmarks-2026-10-25.csv",
      "sample": "GA4 data from Databox users, medians for September 2024. Databox does not state the number of sites or companies.",
      "method": "Information Technology & Services 48.38% minus Apparel & Footwear 35.76% = 12.62 points, highest and lowest of the 15 Databox industries.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-db-spread-2024"
    },
    {
      "id": "br-db-below-median-2024",
      "sentence": "Nine of 15 industries had a median GA4 bounce rate below the 44.04% all-industry median in September 2024, calculated by StatisticsGlobal from Databox data.",
      "value": 9,
      "unit": "industries",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Databox",
      "source_title": "Content Marketing Benchmarks by Industry",
      "source_url": "https://databox.com/content-marketing-benchmarks-by-industry",
      "source_published": "24 October 2023, updated 9 April 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/databox/content-marketing-benchmarks-2026-10-25.csv",
      "sample": "GA4 data from Databox users, medians for September 2024. Databox does not state the number of sites or companies.",
      "method": "Counted Databox industry medians below 44.04%: Apparel & Footwear 35.76, Automotive 40.1, Ecommerce & Marketplaces 38.61, Food 38.93, Health Care 40.94, Health & Wellness 39.41, Industrials & Manufacturing 41.78, Real Estate 42.14, Travel & Leisure 38.84. The six above are Construction, Consulting, Education, IT services, SaaS and Technology.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-db-below-median-2024"
    },
    {
      "id": "br-aa-advertising-2025",
      "sentence": "Advertising and marketing sites had the highest median GA4 bounce rate of 13 industries, 61.43%, in August 2025, according to AgencyAnalytics.",
      "value": 61.43,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "AgencyAnalytics",
      "source_title": "How to Track Bounce Rate in Google Analytics 4 (GA4)",
      "source_url": "https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "source_published": "5 August 2025, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20260520184827/https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "sample": "GA4 data from over 150,000 marketing campaigns run by 7,000+ agencies on the AgencyAnalytics platform. No per-row sample sizes given.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-aa-advertising-2025"
    },
    {
      "id": "br-aa-travel-2025",
      "sentence": "Travel sites had the lowest median GA4 bounce rate of 13 industries, 43.85%, in August 2025, according to AgencyAnalytics.",
      "value": 43.85,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "AgencyAnalytics",
      "source_title": "How to Track Bounce Rate in Google Analytics 4 (GA4)",
      "source_url": "https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "source_published": "5 August 2025, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20260520184827/https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "sample": "GA4 data from over 150,000 marketing campaigns run by 7,000+ agencies on the AgencyAnalytics platform. No per-row sample sizes given.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-aa-travel-2025"
    },
    {
      "id": "br-aa-industry-spread-2025",
      "sentence": "Median GA4 bounce rates across 13 industries ranged by 17.58 points in August 2025, calculated by StatisticsGlobal from AgencyAnalytics data.",
      "value": 17.58,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "AgencyAnalytics",
      "source_title": "How to Track Bounce Rate in Google Analytics 4 (GA4)",
      "source_url": "https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "source_published": "5 August 2025, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20260520184827/https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "sample": "GA4 data from over 150,000 marketing campaigns run by 7,000+ agencies on the AgencyAnalytics platform. No per-row sample sizes given.",
      "method": "Advertising & Marketing 61.43% minus Travel 43.85% = 17.58 points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-aa-industry-spread-2025"
    },
    {
      "id": "br-gap-food-2025",
      "sentence": "AgencyAnalytics put food and beverage sites at a median GA4 bounce rate 10.79 points above Databox food sites, using August 2025 and September 2024 data, calculated by StatisticsGlobal.",
      "value": 10.79,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "AgencyAnalytics",
      "source_title": "How to Track Bounce Rate in Google Analytics 4 (GA4)",
      "source_url": "https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "source_published": "5 August 2025, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20260520184827/https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "sample": "GA4 data from over 150,000 marketing campaigns run by 7,000+ agencies on the AgencyAnalytics platform. No per-row sample sizes given. Compared with Databox \"Food\" median for September 2024.",
      "method": "AgencyAnalytics Food & Beverage 49.72% (August 2025) minus Databox Food 38.93% (September 2024) = 10.79 points. Littledata Shopify Food & Beverage stores sat at 39% in 2026.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-gap-food-2025"
    },
    {
      "id": "br-ld-supplements-2026",
      "sentence": "Health and supplements Shopify stores had the highest median GA4 bounce rate of five sectors, 47%, in the 90 days to 17 October 2026, according to Littledata.",
      "value": 47,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Shopify bounce rate benchmark",
      "source_url": "https://www.littledata.io/benchmarks/bounce-rate",
      "source_published": "figures generated 21 October 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/bounce-rate-benchmarks-2026-10-25.csv",
      "sample": "433 Shopify stores that send data to GA4 through Littledata, 90 days from 20 July to 17 October 2026. Stores need 1,000+ sessions and 90+ purchases in the period. 35 health and supplements stores.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ld-supplements-2026"
    },
    {
      "id": "br-ld-beauty-2026",
      "sentence": "Beauty and skincare Shopify stores had the lowest median GA4 bounce rate of five sectors, 38%, in the 90 days to 17 October 2026, according to Littledata.",
      "value": 38,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Shopify bounce rate benchmark",
      "source_url": "https://www.littledata.io/benchmarks/bounce-rate",
      "source_published": "figures generated 21 October 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/bounce-rate-benchmarks-2026-10-25.csv",
      "sample": "433 Shopify stores that send data to GA4 through Littledata, 90 days from 20 July to 17 October 2026. Stores need 1,000+ sessions and 90+ purchases in the period. 38 beauty and skincare stores.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ld-beauty-2026"
    },
    {
      "id": "br-ld-sector-spread-2026",
      "sentence": "Median GA4 bounce rates across five Shopify sectors ranged by 9 points in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 9,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Shopify bounce rate benchmark",
      "source_url": "https://www.littledata.io/benchmarks/bounce-rate",
      "source_published": "figures generated 21 October 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/bounce-rate-benchmarks-2026-10-25.csv",
      "sample": "433 Shopify stores that send data to GA4 through Littledata, 90 days from 20 July to 17 October 2026. Stores need 1,000+ sessions and 90+ purchases in the period.",
      "method": "Health & Supplements 47% minus Beauty & Skincare 38% = 9 points. Sectors: Fashion & Apparel 42%, Home & Furniture 42%, Beauty & Skincare 38%, Health & Supplements 47%, Food & Beverage 39%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ld-sector-spread-2026"
    },
    {
      "id": "br-ld-best10-2026",
      "sentence": "The best 10% of Shopify stores had a GA4 bounce rate below 9.3% in the 90 days to 17 October 2026, according to Littledata.",
      "value": 9.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Shopify bounce rate benchmark",
      "source_url": "https://www.littledata.io/benchmarks/bounce-rate",
      "source_published": "figures generated 21 October 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/bounce-rate-benchmarks-2026-10-25.csv",
      "sample": "433 Shopify stores that send data to GA4 through Littledata, 90 days from 20 July to 17 October 2026. Stores need 1,000+ sessions and 90+ purchases in the period.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ld-best10-2026"
    },
    {
      "id": "br-ld-best20-2026",
      "sentence": "The best 20% of Shopify stores had a GA4 bounce rate below 19% in the 90 days to 17 October 2026, according to Littledata.",
      "value": 19,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Shopify bounce rate benchmark",
      "source_url": "https://www.littledata.io/benchmarks/bounce-rate",
      "source_published": "figures generated 21 October 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/bounce-rate-benchmarks-2026-10-25.csv",
      "sample": "433 Shopify stores that send data to GA4 through Littledata, 90 days from 20 July to 17 October 2026. Stores need 1,000+ sessions and 90+ purchases in the period.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ld-best20-2026"
    },
    {
      "id": "br-ld-worst20-2026",
      "sentence": "Shopify stores with a GA4 bounce rate above 55% were in the worst 20% in the 90 days to 17 October 2026, according to Littledata.",
      "value": 55,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Shopify bounce rate benchmark",
      "source_url": "https://www.littledata.io/benchmarks/bounce-rate",
      "source_published": "figures generated 21 October 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/bounce-rate-benchmarks-2026-10-25.csv",
      "sample": "433 Shopify stores that send data to GA4 through Littledata, 90 days from 20 July to 17 October 2026. Stores need 1,000+ sessions and 90+ purchases in the period.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ld-worst20-2026"
    },
    {
      "id": "br-ld-worst10-2026",
      "sentence": "The worst 10% of Shopify stores had a GA4 bounce rate of 63% or more in the 90 days to 17 October 2026, according to Littledata.",
      "value": 63,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Shopify bounce rate benchmark",
      "source_url": "https://www.littledata.io/benchmarks/bounce-rate",
      "source_published": "figures generated 21 October 2026, accessed 2026-10-25",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/bounce-rate-benchmarks-2026-10-25.csv",
      "sample": "433 Shopify stores that send data to GA4 through Littledata, 90 days from 20 July to 17 October 2026. Stores need 1,000+ sessions and 90+ purchases in the period.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-ld-worst10-2026"
    },
    {
      "id": "br-aa-us-2025",
      "sentence": "Sites tracked for the United States had a median GA4 bounce rate of 56.15% in August 2025, the highest of 13 countries, according to AgencyAnalytics.",
      "value": 56.15,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "AgencyAnalytics",
      "source_title": "How to Track Bounce Rate in Google Analytics 4 (GA4)",
      "source_url": "https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "source_published": "5 August 2025, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20260520184827/https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "sample": "GA4 data from over 150,000 marketing campaigns run by 7,000+ agencies on the AgencyAnalytics platform. No per-row sample sizes given.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-aa-us-2025"
    },
    {
      "id": "br-aa-uk-2025",
      "sentence": "Sites tracked for the United Kingdom had a median GA4 bounce rate of 49.16% in August 2025, according to AgencyAnalytics.",
      "value": 49.16,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "AgencyAnalytics",
      "source_title": "How to Track Bounce Rate in Google Analytics 4 (GA4)",
      "source_url": "https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "source_published": "5 August 2025, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20260520184827/https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "sample": "GA4 data from over 150,000 marketing campaigns run by 7,000+ agencies on the AgencyAnalytics platform. No per-row sample sizes given.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-aa-uk-2025"
    },
    {
      "id": "br-aa-germany-2025",
      "sentence": "Sites tracked for Germany had a median GA4 bounce rate of 35.99% in August 2025, the lowest of 13 countries, according to AgencyAnalytics.",
      "value": 35.99,
      "unit": "%",
      "place": "Germany",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "AgencyAnalytics",
      "source_title": "How to Track Bounce Rate in Google Analytics 4 (GA4)",
      "source_url": "https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "source_published": "5 August 2025, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20260520184827/https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "sample": "GA4 data from over 150,000 marketing campaigns run by 7,000+ agencies on the AgencyAnalytics platform. No per-row sample sizes given.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-aa-germany-2025"
    },
    {
      "id": "br-aa-country-gap-2025",
      "sentence": "The median GA4 bounce rate for US sites was 20.16 points higher than for German sites in August 2025, calculated by StatisticsGlobal from AgencyAnalytics data.",
      "value": 20.16,
      "unit": "points",
      "place": "United States, Germany",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "AgencyAnalytics",
      "source_title": "How to Track Bounce Rate in Google Analytics 4 (GA4)",
      "source_url": "https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "source_published": "5 August 2025, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20260520184827/https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "sample": "GA4 data from over 150,000 marketing campaigns run by 7,000+ agencies on the AgencyAnalytics platform. No per-row sample sizes given.",
      "method": "United States 56.15% minus Germany 35.99% = 20.16 points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-aa-country-gap-2025"
    },
    {
      "id": "br-aa-countries-above-50-2025",
      "sentence": "Five of 13 countries had a median GA4 bounce rate above 50% in August 2025, calculated by StatisticsGlobal from AgencyAnalytics data.",
      "value": 5,
      "unit": "countries",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "AgencyAnalytics",
      "source_title": "How to Track Bounce Rate in Google Analytics 4 (GA4)",
      "source_url": "https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "source_published": "5 August 2025, accessed 2026-10-25",
      "archive_url": "https://web.archive.org/web/20260520184827/https://agencyanalytics.com/blog/bounce-rate-google-analytics-4",
      "sample": "GA4 data from over 150,000 marketing campaigns run by 7,000+ agencies on the AgencyAnalytics platform. No per-row sample sizes given.",
      "method": "Countries above 50%: United States 56.15, India 53.22, Australia 51.86, Canada 51.82, Spain 50.10. The other eight range from Brazil 49.84 down to Germany 35.99.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/bounce-rate-benchmarks/#stat-br-aa-countries-above-50-2025"
    }
  ]
}