{
  "title": "Cart Abandonment Statistics 2026: Rates, Reasons and Checkout Data",
  "url": "https://statisticsglobal.org/cart-abandonment-statistics/",
  "updated": "2026-10-25",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/cart-abandonment-statistics/)",
  "statistics": [
    {
      "id": "ca-bm-average",
      "sentence": "The average documented online shopping cart abandonment rate was 70.22% in 2025, across 50 studies, according to Baymard Institute.",
      "value": 70.22,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Average of 50 third-party cart abandonment studies published 2006 to 2025. Reasons come from a Baymard survey of US online shoppers; sample size and year not shown on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-average"
    },
    {
      "id": "ca-bm-recent-avg",
      "sentence": "Studies from 2021 to 2025 put average cart abandonment at 73.26%, calculated by StatisticsGlobal from Baymard Institute data.",
      "value": 73.26,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "",
      "method": "Unweighted mean of the 6 studies dated 2021 to 2025 in Baymard's list: Uptain 2025 (71.72%), SaleCycle 2023 (79.53%), Fresh Relevance 2022 (68.70%), Kibo Commerce 2021 (79.30%), Fresh Relevance 2021 (59.22%), SaleCycle 2021 (81.08%). Sum 439.55 / 6 = 73.26%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-recent-avg"
    },
    {
      "id": "ca-up-h2-2025",
      "sentence": "Online shops using uptain had a cart abandonment rate of 72.32% in the second half of 2025, according to uptain.",
      "value": 72.32,
      "unit": "%",
      "place": "uptain client shops",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Second semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "source_published": "19 January 2026",
      "archive_url": "http://web.archive.org/web/20260930035942/https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "sample": "About 3,000 online shops using the uptain plugin, more than 30 million users, anonymised real-time data",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-h2-2025"
    },
    {
      "id": "ca-bm-reason-extra-costs",
      "sentence": "Extra costs such as shipping, tax and fees were the top reason for checkout abandonment, cited by 40% of US shoppers in 2025, according to Baymard Institute.",
      "value": 40,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard quantitative survey of US online shoppers who abandoned a cart in the past 3 months, excluding those \"just browsing\". Sample size and year not shown on the page. Multiple answers allowed.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-reason-extra-costs"
    },
    {
      "id": "ca-bm-recoverable",
      "sentence": "About $260 billion of lost orders in the US and EU were recoverable through better checkout design in 2025, according to Baymard Institute.",
      "value": 260,
      "unit": " billion USD",
      "place": "United States and EU",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard estimate: a 35.26% conversion lift applied to $738 billion of combined US and EU ecommerce sales",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-recoverable"
    },
    {
      "id": "ca-bm-early-avg",
      "sentence": "Studies from 2006 to 2010 put average cart abandonment at 64.23%, calculated by StatisticsGlobal from Baymard Institute data.",
      "value": 64.23,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2010",
      "source_type": "Our analysis",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "",
      "method": "Unweighted mean of the 11 studies dated 2006 to 2010 in Baymard's list of 50 (59.80, 61.36, 62.01, 63.19, 68.00, 71.00, 62.14, 69.38, 63.68, 55.00, 71.00). Sum 706.56 / 11 = 64.23%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-early-avg"
    },
    {
      "id": "ca-bm-median",
      "sentence": "The median of the 50 cart abandonment studies Baymard Institute tracked to 2025 was 71.20%, calculated by StatisticsGlobal from Baymard Institute data.",
      "value": 71.2,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "",
      "method": "Median of the 50 study rates in Baymard's list: the 25th and 26th ranked values are 71.00% and 71.39%, mean 71.195%, rounded to 71.20%. Recomputing the unweighted mean of all 50 gives 70.22%, matching Baymard.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-median"
    },
    {
      "id": "ca-bm-range",
      "sentence": "Cart abandonment rates in the 50 studies Baymard tracked from 2006 to 2025 ranged from 55.00% to 84.27%, a 29.27-point spread, calculated by StatisticsGlobal from Baymard Institute data.",
      "value": 29.27,
      "unit": " points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "",
      "method": "Highest rate in Baymard's list (SaleCycle 2020, 84.27%) minus lowest (Forrester Research 2010, 55.00%) = 29.27 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-range"
    },
    {
      "id": "ca-bm-old-share",
      "sentence": "42 of the 50 studies behind the 70.22% cart abandonment average were published before 2020, calculated by StatisticsGlobal from Baymard Institute data in 2025.",
      "value": 84,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "",
      "method": "Count of studies dated 2006 to 2019 in Baymard's list (42) divided by all studies (50) = 84%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-old-share"
    },
    {
      "id": "ca-up-h1-2025",
      "sentence": "Online shops using uptain had a cart abandonment rate of 71.72% in the first half of 2025, according to uptain.",
      "value": 71.72,
      "unit": "%",
      "place": "uptain client shops",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: First semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-first-semi-annual-report-2025/",
      "source_published": "4 August 2025",
      "archive_url": "http://web.archive.org/web/20260309090405/https://uptain.de/en/blog/e-report-cart-abandonment-first-semi-annual-report-2025/",
      "sample": "About 3,000 online shops using the uptain plugin, more than 30 million users, anonymised real-time data",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-h1-2025"
    },
    {
      "id": "ca-up-h1-2024",
      "sentence": "Online shops using uptain had a cart abandonment rate of 71.41% in the first half of 2024, according to uptain.",
      "value": 71.41,
      "unit": "%",
      "place": "uptain client shops",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Semi-annual report 2024",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-2024/",
      "source_published": "27 August 2024",
      "archive_url": "http://web.archive.org/web/20260421154416/https://uptain.de/en/blog/e-report-cart-abandonment-2024/",
      "sample": "More than 1,500 online shops using the uptain plugin, 10 million users",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-h1-2024"
    },
    {
      "id": "ca-up-change",
      "sentence": "Cart abandonment in shops using uptain rose 0.91 points between the first half of 2024 and the second half of 2025, calculated by StatisticsGlobal from uptain data.",
      "value": 0.91,
      "unit": " points",
      "place": "uptain client shops",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Second semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "source_published": "19 January 2026",
      "archive_url": "http://web.archive.org/web/20260930035942/https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "sample": "",
      "method": "72.32% (H2 2025 report) - 71.41% (H1 2024 report) = +0.91 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-change"
    },
    {
      "id": "ca-up-completion",
      "sentence": "Only 27.68% of carts in online shops using uptain turned into orders in the second half of 2025, calculated by StatisticsGlobal from uptain data.",
      "value": 27.68,
      "unit": "%",
      "place": "uptain client shops",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Second semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "source_published": "19 January 2026",
      "archive_url": "http://web.archive.org/web/20260930035942/https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "sample": "",
      "method": "100% - 72.32% abandonment rate (H2 2025) = 27.68% of carts completed.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-completion"
    },
    {
      "id": "ca-up-vs-baymard",
      "sentence": "The uptain cart abandonment rate for the second half of 2025 was 2.10 points above the Baymard 50-study average, calculated by StatisticsGlobal from uptain and Baymard Institute data.",
      "value": 2.1,
      "unit": " points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Second semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "source_published": "19 January 2026",
      "archive_url": "http://web.archive.org/web/20260930035942/https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "sample": "",
      "method": "72.32% (uptain, H2 2025) - 70.22% (Baymard average of 50 studies, updated September 2025) = 2.10 percentage points. Different samples and methods.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-vs-baymard"
    },
    {
      "id": "ca-bm-just-browsing",
      "sentence": "42% of US online shoppers who abandoned a cart said they were just browsing or not ready to buy in 2025, according to Baymard Institute.",
      "value": 42,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard quantitative survey of US online shoppers; sample size and year not shown on the page. Page updated September 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-just-browsing"
    },
    {
      "id": "ca-bm-reason-slow-delivery",
      "sentence": "Slow delivery led 20% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute.",
      "value": 20,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard quantitative survey of US online shoppers who abandoned a cart in the past 3 months, excluding those \"just browsing\". Sample size and year not shown on the page. Multiple answers allowed.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-reason-slow-delivery"
    },
    {
      "id": "ca-bm-reason-card-trust",
      "sentence": "Not trusting the site with card details led 19% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute.",
      "value": 19,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard quantitative survey of US online shoppers who abandoned a cart in the past 3 months, excluding those \"just browsing\". Sample size and year not shown on the page. Multiple answers allowed.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-reason-card-trust"
    },
    {
      "id": "ca-bm-reason-forced-account",
      "sentence": "Being asked to create an account led 18% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute.",
      "value": 18,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard quantitative survey of US online shoppers who abandoned a cart in the past 3 months, excluding those \"just browsing\". Sample size and year not shown on the page. Multiple answers allowed.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-reason-forced-account"
    },
    {
      "id": "ca-bm-reason-long-checkout",
      "sentence": "A too long or complicated checkout led 17% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute.",
      "value": 17,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard quantitative survey of US online shoppers who abandoned a cart in the past 3 months, excluding those \"just browsing\". Sample size and year not shown on the page. Multiple answers allowed.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-reason-long-checkout"
    },
    {
      "id": "ca-bm-reason-site-errors",
      "sentence": "Website errors or crashes led 17% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute.",
      "value": 17,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard quantitative survey of US online shoppers who abandoned a cart in the past 3 months, excluding those \"just browsing\". Sample size and year not shown on the page. Multiple answers allowed.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-reason-site-errors"
    },
    {
      "id": "ca-bm-reason-returns-policy",
      "sentence": "An unsatisfactory returns policy led 13% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute.",
      "value": 13,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard quantitative survey of US online shoppers who abandoned a cart in the past 3 months, excluding those \"just browsing\". Sample size and year not shown on the page. Multiple answers allowed.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-reason-returns-policy"
    },
    {
      "id": "ca-bm-reason-total-cost",
      "sentence": "Not seeing the total order cost up front led 12% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute.",
      "value": 12,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard quantitative survey of US online shoppers who abandoned a cart in the past 3 months, excluding those \"just browsing\". Sample size and year not shown on the page. Multiple answers allowed.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-reason-total-cost"
    },
    {
      "id": "ca-bm-reason-card-declined",
      "sentence": "A declined credit card led 10% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute.",
      "value": 10,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard quantitative survey of US online shoppers who abandoned a cart in the past 3 months, excluding those \"just browsing\". Sample size and year not shown on the page. Multiple answers allowed.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-reason-card-declined"
    },
    {
      "id": "ca-bm-reason-payment-methods",
      "sentence": "Too few payment methods led 9% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute.",
      "value": 9,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard quantitative survey of US online shoppers who abandoned a cart in the past 3 months, excluding those \"just browsing\". Sample size and year not shown on the page. Multiple answers allowed.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-reason-payment-methods"
    },
    {
      "id": "ca-dc-ever-abandoned",
      "sentence": "91.6% of surveyed online shoppers said they had abandoned a cart in 2025, according to Digital Commerce 360.",
      "value": 91.6,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Digital Commerce 360",
      "source_title": "Why people abandon shopping carts (2025 Ecommerce Conversion Report)",
      "source_url": "https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "source_published": "2 October 2025",
      "archive_url": "http://web.archive.org/web/20260114000503/https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "sample": "Digital Commerce 360 shopper survey for its 2025 Ecommerce Conversion Report. Sample size and country not stated on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-dc-ever-abandoned"
    },
    {
      "id": "ca-dc-never-abandoned",
      "sentence": "8.4% of surveyed online shoppers said they had never abandoned a cart in 2025, up from 5.3% in 2024, according to Digital Commerce 360.",
      "value": 8.4,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Digital Commerce 360",
      "source_title": "Why people abandon shopping carts (2025 Ecommerce Conversion Report)",
      "source_url": "https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "source_published": "2 October 2025",
      "archive_url": "http://web.archive.org/web/20260114000503/https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "sample": "Digital Commerce 360 shopper survey for its 2025 Ecommerce Conversion Report. Sample size and country not stated on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-dc-never-abandoned"
    },
    {
      "id": "ca-dc-never-change",
      "sentence": "The share of shoppers who had never abandoned a cart rose 3.1 points from 2024 to 2025, calculated by StatisticsGlobal from Digital Commerce 360 data.",
      "value": 3.1,
      "unit": " points",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Digital Commerce 360",
      "source_title": "Why people abandon shopping carts (2025 Ecommerce Conversion Report)",
      "source_url": "https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "source_published": "2 October 2025",
      "archive_url": "http://web.archive.org/web/20260114000503/https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "sample": "",
      "method": "8.4% (2025) - 5.3% (2024) = 3.1 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-dc-never-change"
    },
    {
      "id": "ca-dc-shipping-cost",
      "sentence": "30.1% of surveyed shoppers abandoned a cart because shipping made the total cost higher than expected in 2025, according to Digital Commerce 360.",
      "value": 30.1,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Digital Commerce 360",
      "source_title": "Why people abandon shopping carts (2025 Ecommerce Conversion Report)",
      "source_url": "https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "source_published": "2 October 2025",
      "archive_url": "http://web.archive.org/web/20260114000503/https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "sample": "Digital Commerce 360 shopper survey for its 2025 Ecommerce Conversion Report. Sample size and country not stated on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-dc-shipping-cost"
    },
    {
      "id": "ca-dc-save-later",
      "sentence": "30.1% of surveyed shoppers abandoned a cart to save it for later in 2025, according to Digital Commerce 360.",
      "value": 30.1,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Digital Commerce 360",
      "source_title": "Why people abandon shopping carts (2025 Ecommerce Conversion Report)",
      "source_url": "https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "source_published": "2 October 2025",
      "archive_url": "http://web.archive.org/web/20260114000503/https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "sample": "Digital Commerce 360 shopper survey for its 2025 Ecommerce Conversion Report. Sample size and country not stated on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-dc-save-later"
    },
    {
      "id": "ca-dc-no-free-shipping",
      "sentence": "26.6% of surveyed shoppers abandoned a cart because the order did not qualify for free shipping in 2025, according to Digital Commerce 360.",
      "value": 26.6,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Digital Commerce 360",
      "source_title": "Why people abandon shopping carts (2025 Ecommerce Conversion Report)",
      "source_url": "https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "source_published": "2 October 2025",
      "archive_url": "http://web.archive.org/web/20260114000503/https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "sample": "Digital Commerce 360 shopper survey for its 2025 Ecommerce Conversion Report. Sample size and country not stated on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-dc-no-free-shipping"
    },
    {
      "id": "ca-dc-delivery-date",
      "sentence": "13.0% of surveyed shoppers abandoned a cart because the site gave no guaranteed or estimated delivery date in 2025, according to Digital Commerce 360.",
      "value": 13,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Digital Commerce 360",
      "source_title": "Why people abandon shopping carts (2025 Ecommerce Conversion Report)",
      "source_url": "https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "source_published": "2 October 2025",
      "archive_url": "http://web.archive.org/web/20260114000503/https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "sample": "Digital Commerce 360 shopper survey for its 2025 Ecommerce Conversion Report. Sample size and country not stated on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-dc-delivery-date"
    },
    {
      "id": "ca-dc-gift-cards",
      "sentence": "10.3% of surveyed shoppers abandoned a cart because the site did not accept gift cards in 2025, according to Digital Commerce 360.",
      "value": 10.3,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Digital Commerce 360",
      "source_title": "Why people abandon shopping carts (2025 Ecommerce Conversion Report)",
      "source_url": "https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "source_published": "2 October 2025",
      "archive_url": "http://web.archive.org/web/20260114000503/https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "sample": "Digital Commerce 360 shopper survey for its 2025 Ecommerce Conversion Report. Sample size and country not stated on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-dc-gift-cards"
    },
    {
      "id": "ca-dc-slow-site",
      "sentence": "9.3% of surveyed shoppers abandoned a cart because the website loaded too slowly in 2025, according to Digital Commerce 360.",
      "value": 9.3,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Digital Commerce 360",
      "source_title": "Why people abandon shopping carts (2025 Ecommerce Conversion Report)",
      "source_url": "https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "source_published": "2 October 2025",
      "archive_url": "http://web.archive.org/web/20260114000503/https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/",
      "sample": "Digital Commerce 360 shopper survey for its 2025 Ecommerce Conversion Report. Sample size and country not stated on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-dc-slow-site"
    },
    {
      "id": "ca-shipping-gap",
      "sentence": "Baymard's 40% for extra costs was 9.9 points above Digital Commerce 360's 30.1% for unexpected shipping costs in 2025, calculated by StatisticsGlobal.",
      "value": 9.9,
      "unit": " points",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "",
      "method": "40% (Baymard, extra costs including shipping, tax and fees, US shoppers who abandoned a checkout, excluding browsers) - 30.1% (Digital Commerce 360, shipping made total cost higher than expected) = 9.9 points. Questions and bases differ.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-shipping-gap"
    },
    {
      "id": "ca-up-iphone",
      "sentence": "iPhone users abandoned 73.08% of carts in online shops using uptain in the second half of 2025, according to uptain.",
      "value": 73.08,
      "unit": "%",
      "place": "uptain client shops",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Second semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "source_published": "19 January 2026",
      "archive_url": "http://web.archive.org/web/20260930035942/https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "sample": "About 3,000 online shops using the uptain plugin, more than 30 million users, anonymised real-time data",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-iphone"
    },
    {
      "id": "ca-up-android",
      "sentence": "Android users abandoned 71.87% of carts in online shops using uptain in the second half of 2025, according to uptain.",
      "value": 71.87,
      "unit": "%",
      "place": "uptain client shops",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Second semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "source_published": "19 January 2026",
      "archive_url": "http://web.archive.org/web/20260930035942/https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "sample": "About 3,000 online shops using the uptain plugin, more than 30 million users, anonymised real-time data",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-android"
    },
    {
      "id": "ca-up-tablet",
      "sentence": "Tablet users abandoned 70.43% of carts in online shops using uptain in the second half of 2025, according to uptain.",
      "value": 70.43,
      "unit": "%",
      "place": "uptain client shops",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Second semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "source_published": "19 January 2026",
      "archive_url": "http://web.archive.org/web/20260930035942/https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "sample": "About 3,000 online shops using the uptain plugin, more than 30 million users, anonymised real-time data. Desktop was below 70%; uptain gives no exact figure.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-tablet"
    },
    {
      "id": "ca-up-iphone-tablet-gap",
      "sentence": "iPhone carts were abandoned 2.65 points more often than tablet carts in shops using uptain in the second half of 2025, calculated by StatisticsGlobal from uptain data.",
      "value": 2.65,
      "unit": " points",
      "place": "uptain client shops",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Second semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "source_published": "19 January 2026",
      "archive_url": "http://web.archive.org/web/20260930035942/https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "sample": "",
      "method": "73.08% iPhone - 70.43% tablet = 2.65 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-iphone-tablet-gap"
    },
    {
      "id": "ca-up-smartphone-2024",
      "sentence": "Smartphone users abandoned 74% of carts in online shops using uptain in the first half of 2024, according to uptain.",
      "value": 74,
      "unit": "%",
      "place": "uptain client shops",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Semi-annual report 2024",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-2024/",
      "source_published": "27 August 2024",
      "archive_url": "http://web.archive.org/web/20260421154416/https://uptain.de/en/blog/e-report-cart-abandonment-2024/",
      "sample": "More than 1,500 online shops using the uptain plugin, 10 million users",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-smartphone-2024"
    },
    {
      "id": "ca-up-computer-2024",
      "sentence": "Computer users abandoned 67% of carts in online shops using uptain in the first half of 2024, according to uptain.",
      "value": 67,
      "unit": "%",
      "place": "uptain client shops",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Semi-annual report 2024",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-2024/",
      "source_published": "27 August 2024",
      "archive_url": "http://web.archive.org/web/20260421154416/https://uptain.de/en/blog/e-report-cart-abandonment-2024/",
      "sample": "More than 1,500 online shops using the uptain plugin, 10 million users",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-computer-2024"
    },
    {
      "id": "ca-up-phone-computer-gap",
      "sentence": "Smartphone carts were abandoned 7 points more often than computer carts in shops using uptain in the first half of 2024, calculated by StatisticsGlobal from uptain data.",
      "value": 7,
      "unit": " points",
      "place": "uptain client shops",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Semi-annual report 2024",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-2024/",
      "source_published": "27 August 2024",
      "archive_url": "http://web.archive.org/web/20260421154416/https://uptain.de/en/blog/e-report-cart-abandonment-2024/",
      "sample": "",
      "method": "74% smartphone - 67% computer = 7 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-phone-computer-gap"
    },
    {
      "id": "ca-up-monday",
      "sentence": "Cart abandonment in online shops using uptain was lowest on Mondays, at 69.61%, in the second half of 2025, according to uptain.",
      "value": 69.61,
      "unit": "%",
      "place": "uptain client shops",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Second semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "source_published": "19 January 2026",
      "archive_url": "http://web.archive.org/web/20260930035942/https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "sample": "About 3,000 online shops using the uptain plugin, more than 30 million users, anonymised real-time data",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-monday"
    },
    {
      "id": "ca-up-saturday",
      "sentence": "Cart abandonment in online shops using uptain reached 72.77% on Saturdays in the second half of 2025, according to uptain.",
      "value": 72.77,
      "unit": "%",
      "place": "uptain client shops",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Second semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "source_published": "19 January 2026",
      "archive_url": "http://web.archive.org/web/20260930035942/https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "sample": "About 3,000 online shops using the uptain plugin, more than 30 million users, anonymised real-time data",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-saturday"
    },
    {
      "id": "ca-up-weekday-gap",
      "sentence": "Saturday cart abandonment was 3.16 points higher than Monday in shops using uptain in the second half of 2025, calculated by StatisticsGlobal from uptain data.",
      "value": 3.16,
      "unit": " points",
      "place": "uptain client shops",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "uptain",
      "source_title": "Focus Cart Abandonment: Second semi-annual report 2025",
      "source_url": "https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "source_published": "19 January 2026",
      "archive_url": "http://web.archive.org/web/20260930035942/https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/",
      "sample": "",
      "method": "72.77% Saturday - 69.61% Monday = 3.16 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-up-weekday-gap"
    },
    {
      "id": "ca-bm-fields-2024",
      "sentence": "The average ecommerce checkout had 11.3 form fields in 2024, according to Baymard Institute.",
      "value": 11.3,
      "unit": " form fields",
      "place": "United States and EU",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout",
      "source_url": "https://baymard.com/blog/checkout-flow-average-form-fields",
      "source_published": "26 June 2024",
      "archive_url": "http://web.archive.org/web/20260802213730/https://baymard.com/blog/checkout-flow-average-form-fields",
      "sample": "Baymard checkout benchmark of leading US and EU ecommerce sites",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-fields-2024"
    },
    {
      "id": "ca-bm-fields-2019",
      "sentence": "The average ecommerce checkout had 12.7 form fields in 2019, according to Baymard Institute.",
      "value": 12.7,
      "unit": " form fields",
      "place": "United States and EU",
      "data_year": "2019",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout",
      "source_url": "https://baymard.com/blog/checkout-flow-average-form-fields",
      "source_published": "26 June 2024",
      "archive_url": "http://web.archive.org/web/20260802213730/https://baymard.com/blog/checkout-flow-average-form-fields",
      "sample": "Baymard checkout benchmark of leading US and EU ecommerce sites",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-fields-2019"
    },
    {
      "id": "ca-bm-fields-decline",
      "sentence": "The average checkout had 11% fewer form fields in 2024 than in 2019, calculated by StatisticsGlobal from Baymard Institute data.",
      "value": -11,
      "unit": "%",
      "place": "United States and EU",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Baymard Institute",
      "source_title": "Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout",
      "source_url": "https://baymard.com/blog/checkout-flow-average-form-fields",
      "source_published": "26 June 2024",
      "archive_url": "http://web.archive.org/web/20260802213730/https://baymard.com/blog/checkout-flow-average-form-fields",
      "sample": "",
      "method": "(11.3 fields in 2024 - 12.7 fields in 2019) / 12.7 = -11.0%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-fields-decline"
    },
    {
      "id": "ca-bm-steps-2024",
      "sentence": "The average ecommerce checkout flow was 5.1 steps long in 2024, according to Baymard Institute.",
      "value": 5.1,
      "unit": " steps",
      "place": "United States and EU",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout",
      "source_url": "https://baymard.com/blog/checkout-flow-average-form-fields",
      "source_published": "26 June 2024",
      "archive_url": "http://web.archive.org/web/20260802213730/https://baymard.com/blog/checkout-flow-average-form-fields",
      "sample": "Baymard checkout benchmark of leading US and EU ecommerce sites. Steps counted from cart to order review, both included.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-steps-2024"
    },
    {
      "id": "ca-bm-ideal-fields",
      "sentence": "Most ecommerce sites need only 8 form fields in total for a checkout flow, according to Baymard Institute research published in 2024.",
      "value": 8,
      "unit": " form fields",
      "place": "United States and EU",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout",
      "source_url": "https://baymard.com/blog/checkout-flow-average-form-fields",
      "source_published": "26 June 2024",
      "archive_url": "http://web.archive.org/web/20260802213730/https://baymard.com/blog/checkout-flow-average-form-fields",
      "sample": "Baymard checkout benchmark of leading US and EU ecommerce sites",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-ideal-fields"
    },
    {
      "id": "ca-bm-form-fields-us",
      "sentence": "The average US checkout showed 14.88 form fields by default in 2025, according to Baymard Institute.",
      "value": 14.88,
      "unit": " form fields",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard checkout benchmark of leading US ecommerce sites",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-form-fields-us"
    },
    {
      "id": "ca-bm-form-elements",
      "sentence": "The average US checkout showed 23.48 form elements by default in 2025, according to Baymard Institute.",
      "value": 23.48,
      "unit": " form elements",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard checkout benchmark of leading US ecommerce sites",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-form-elements"
    },
    {
      "id": "ca-bm-elements-gap",
      "sentence": "The average US checkout showed 9.48 more form elements in 2025 than the 14 at the top of Baymard's ideal range, calculated by StatisticsGlobal from Baymard Institute data.",
      "value": 9.48,
      "unit": " form elements",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "",
      "method": "23.48 average default form elements minus 14, the upper end of the 12 to 14 elements Baymard says an ideal checkout needs = 9.48.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-elements-gap"
    },
    {
      "id": "ca-bm-fields-excess",
      "sentence": "Cutting the average US checkout from 14.88 form fields to the 8 most sites need would remove 46% of fields, calculated by StatisticsGlobal from 2025 Baymard Institute data.",
      "value": 46.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "",
      "method": "(14.88 average US form fields, Baymard list page 2025 - 8 fields Baymard says most sites need, form fields article 2024) / 14.88 = 46.2%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-fields-excess"
    },
    {
      "id": "ca-bm-mediocre-sites",
      "sentence": "65% of top-grossing US and EU ecommerce sites had mediocre or worse checkout performance in 2026, according to Baymard Institute.",
      "value": 65,
      "unit": "%",
      "place": "United States and EU",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Checkout Usability research",
      "source_url": "https://baymard.com/research/checkout-usability",
      "source_published": "undated page, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261016092236/https://baymard.com/Research/Checkout-Usability",
      "sample": "344 top-grossing US and EU ecommerce sites benchmarked; 4,400+ usability test sessions",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-mediocre-sites"
    },
    {
      "id": "ca-bm-good-sites",
      "sentence": "Only 2% of top-grossing US and EU ecommerce sites had a good checkout flow in 2026, according to Baymard Institute.",
      "value": 2,
      "unit": "%",
      "place": "United States and EU",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Checkout Usability research",
      "source_url": "https://baymard.com/research/checkout-usability",
      "source_published": "undated page, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261016092236/https://baymard.com/Research/Checkout-Usability",
      "sample": "344 top-grossing US and EU ecommerce sites benchmarked; 4,400+ usability test sessions",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-good-sites"
    },
    {
      "id": "ca-bm-improvements",
      "sentence": "The average top-grossing ecommerce site had 32 unique checkout improvements to make in 2026, according to Baymard Institute.",
      "value": 32,
      "unit": " improvements",
      "place": "United States and EU",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Checkout Usability research",
      "source_url": "https://baymard.com/research/checkout-usability",
      "source_published": "undated page, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261016092236/https://baymard.com/Research/Checkout-Usability",
      "sample": "344 top-grossing US and EU ecommerce sites benchmarked; 4,400+ usability test sessions",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-improvements"
    },
    {
      "id": "ca-bm-conversion-lift",
      "sentence": "Better checkout design could raise the average large ecommerce site's conversion rate by 35.26% in 2025, according to Baymard Institute.",
      "value": 35.26,
      "unit": "%",
      "place": "United States and EU",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Baymard Institute",
      "source_title": "Cart Abandonment Rate Statistics",
      "source_url": "https://baymard.com/lists/cart-abandonment-rate",
      "source_published": "22 September 2025",
      "archive_url": "http://web.archive.org/web/20261012061738/https://baymard.com/lists/cart-abandonment-rate",
      "sample": "Baymard estimate from its large-scale checkout usability testing",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-bm-conversion-lift"
    },
    {
      "id": "ca-nrf-difficult-return",
      "sentence": "52% of US online shoppers said they will not buy at all if they expect a difficult return in 2025, according to the National Retail Federation and Happy Returns.",
      "value": 52,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "National Retail Federation and Happy Returns",
      "source_title": "2025 Retail Returns Landscape",
      "source_url": "https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf",
      "source_published": "October 2025",
      "archive_url": "http://web.archive.org/web/20260301102206/https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf",
      "sample": "2,006 US consumers who returned at least one online purchase in the past 12 months, surveyed August to September 2025",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-nrf-difficult-return"
    },
    {
      "id": "ca-nrf-return-fee",
      "sentence": "57% of US online shoppers said they will not shop with a retailer after being charged for a return in 2025, according to the National Retail Federation and Happy Returns.",
      "value": 57,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "National Retail Federation and Happy Returns",
      "source_title": "2025 Retail Returns Landscape",
      "source_url": "https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf",
      "source_published": "October 2025",
      "archive_url": "http://web.archive.org/web/20260301102206/https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf",
      "sample": "2,006 US consumers who returned at least one online purchase in the past 12 months, surveyed August to September 2025",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-nrf-return-fee"
    },
    {
      "id": "ca-nrf-fee-change",
      "sentence": "The share of US shoppers who would stop using a retailer after a return fee rose 17 points from 2024 to 2025, calculated by StatisticsGlobal from National Retail Federation data.",
      "value": 17,
      "unit": " points",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "National Retail Federation and Happy Returns",
      "source_title": "2025 Retail Returns Landscape",
      "source_url": "https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf",
      "source_published": "October 2025",
      "archive_url": "http://web.archive.org/web/20260301102206/https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf",
      "sample": "",
      "method": "57% (2025) - 40% (2024), both from the 2025 Retail Returns Landscape by the National Retail Federation and Happy Returns = 17 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-nrf-fee-change"
    },
    {
      "id": "ca-nrf-poor-returns",
      "sentence": "71% of US online shoppers said a poor returns experience makes them less likely to shop with that retailer again in 2025, according to the National Retail Federation and Happy Returns.",
      "value": 71,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "National Retail Federation and Happy Returns",
      "source_title": "2025 Retail Returns Landscape",
      "source_url": "https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf",
      "source_published": "October 2025",
      "archive_url": "http://web.archive.org/web/20260301102206/https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf",
      "sample": "2,006 US consumers who returned at least one online purchase in the past 12 months, surveyed August to September 2025",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/cart-abandonment-statistics/#stat-ca-nrf-poor-returns"
    }
  ]
}