# Cart Abandonment Statistics 2026: Rates, Reasons and Checkout Data

Updated 2026-10-25. Checked by StatisticsGlobal editorial team. Baymard Institute research, uptain shop data, Digital Commerce 360 and NRF surveys, 8 source documents.
Canonical: https://statisticsglobal.org/cart-abandonment-statistics/

The average documented online shopping cart abandonment rate is 70.22%, according to Baymard Institute, which averages 50 studies published from 2006 to 2025. Most of those studies are old. The 6 studies from 2021 to 2025 average 73.26%, calculated by StatisticsGlobal. Shop data from uptain put the rate at 72.32% in the second half of 2025.

## Key statistics

- The average documented online shopping cart abandonment rate was 70.22% in 2025, across 50 studies, according to Baymard Institute.
- Studies from 2021 to 2025 put average cart abandonment at 73.26%, calculated by StatisticsGlobal from Baymard Institute data.
- Online shops using uptain had a cart abandonment rate of 72.32% in the second half of 2025, according to uptain.
- Extra costs such as shipping, tax and fees were the top reason for checkout abandonment, cited by 40% of US shoppers in 2025, according to Baymard Institute.
- About $260 billion of lost orders in the US and EU were recoverable through better checkout design in 2025, according to Baymard Institute.

## Average cart abandonment rate

About 7 in 10 online shopping carts are left without an order. The exact figure depends on which studies you average and how old they are.

Baymard Institute's 70.22% is the most quoted cart abandonment figure. It is a simple average of 50 studies by other firms. We recomputed it from the list and got the same 70.22%, so it is not weighted by sample size.

The headline leans on old data. 42 of the 50 studies date from before 2020. The 11 studies from 2006 to 2010 average 64.23%. The 6 studies from 2021 to 2025 average 73.26%, three points above the headline. Single studies range from 55.00% to 84.27%, so any one number is a rough guide.

Newer shop data points the same way. uptain, which tracks about 3,000 online shops, saw abandonment rise from 71.41% in the first half of 2024 to 72.32% in the second half of 2025. That means only about 28 in 100 carts in its shops became orders. For the shopping peak, see our [Black Friday statistics](https://statisticsglobal.org/black-friday-statistics/).

- The average documented online shopping cart abandonment rate was 70.22% in 2025, across 50 studies, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Studies from 2021 to 2025 put average cart abandonment at 73.26%, calculated by StatisticsGlobal from Baymard Institute data. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Studies from 2006 to 2010 put average cart abandonment at 64.23%, calculated by StatisticsGlobal from Baymard Institute data. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- The median of the 50 cart abandonment studies Baymard Institute tracked to 2025 was 71.20%, calculated by StatisticsGlobal from Baymard Institute data. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Cart abandonment rates in the 50 studies Baymard tracked from 2006 to 2025 ranged from 55.00% to 84.27%, a 29.27-point spread, calculated by StatisticsGlobal from Baymard Institute data. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- 42 of the 50 studies behind the 70.22% cart abandonment average were published before 2020, calculated by StatisticsGlobal from Baymard Institute data in 2025. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Online shops using uptain had a cart abandonment rate of 72.32% in the second half of 2025, according to uptain. Source: uptain, Focus Cart Abandonment: Second semi-annual report 2025 (19 January 2026) https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/
- Online shops using uptain had a cart abandonment rate of 71.72% in the first half of 2025, according to uptain. Source: uptain, Focus Cart Abandonment: First semi-annual report 2025 (4 August 2025) https://uptain.de/en/blog/e-report-cart-abandonment-first-semi-annual-report-2025/
- Online shops using uptain had a cart abandonment rate of 71.41% in the first half of 2024, according to uptain. Source: uptain, Focus Cart Abandonment: Semi-annual report 2024 (27 August 2024) https://uptain.de/en/blog/e-report-cart-abandonment-2024/
- Cart abandonment in shops using uptain rose 0.91 points between the first half of 2024 and the second half of 2025, calculated by StatisticsGlobal from uptain data. Source: uptain, Focus Cart Abandonment: Second semi-annual report 2025 (19 January 2026) https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/
- Only 27.68% of carts in online shops using uptain turned into orders in the second half of 2025, calculated by StatisticsGlobal from uptain data. Source: uptain, Focus Cart Abandonment: Second semi-annual report 2025 (19 January 2026) https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/
- The uptain cart abandonment rate for the second half of 2025 was 2.10 points above the Baymard 50-study average, calculated by StatisticsGlobal from uptain and Baymard Institute data. Source: uptain, Focus Cart Abandonment: Second semi-annual report 2025 (19 January 2026) https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/

Table: Cart abandonment rate by study period and source

| Measure | Period | Studies or sample | Cart abandonment rate |
|---|---|---|---|
| Baymard Institute average, all studies | 2006 to 2025 | 50 studies | 70.22% |
| Median of the same 50 studies | 2006 to 2025 | 50 studies | 71.20% |
| Average of studies from 2021 to 2025 | 2021 to 2025 | 6 studies | 73.26% |
| Average of studies from 2006 to 2010 | 2006 to 2010 | 11 studies | 64.23% |
| uptain shop data | First half of 2024 | 1,500+ shops | 71.41% |
| uptain shop data | First half of 2025 | About 3,000 shops | 71.72% |
| uptain shop data | Second half of 2025 | About 3,000 shops | 72.32% |

Sources: Baymard Institute, Cart Abandonment Rate Statistics (updated September 2025); uptain semi-annual reports 2024 and 2025. Median and period averages calculated by StatisticsGlobal from the studies Baymard lists.

## Reasons for cart abandonment

Many shoppers never meant to buy. Among those who did, surprise costs are the main reason they leave.

Baymard found that 42% of US shoppers who abandoned a cart were just browsing or not ready to buy. No checkout fix will win those orders. The reasons in the table come from the rest.

Cost is the biggest problem in both surveys. Baymard puts extra costs at 40%. Digital Commerce 360 puts unexpected shipping costs at 30.1% and missed free shipping at 26.6%. The 9.9-point gap partly reflects different questions. Baymard's option also covers tax and fees.

Digital Commerce 360 also shows how common the habit is. 91.6% of shoppers it surveyed had abandoned a cart. 30.1% did so to save the cart for later, which suggests many carts are a wish list rather than a lost sale.

- 42% of US online shoppers who abandoned a cart said they were just browsing or not ready to buy in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Extra costs such as shipping, tax and fees were the top reason for checkout abandonment, cited by 40% of US shoppers in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Slow delivery led 20% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Not trusting the site with card details led 19% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Being asked to create an account led 18% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- A too long or complicated checkout led 17% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Website errors or crashes led 17% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- An unsatisfactory returns policy led 13% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Not seeing the total order cost up front led 12% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- A declined credit card led 10% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Too few payment methods led 9% of US shoppers who abandoned a checkout to leave in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- 91.6% of surveyed online shoppers said they had abandoned a cart in 2025, according to Digital Commerce 360. Source: Digital Commerce 360, Why people abandon shopping carts (2025 Ecommerce Conversion Report) (2 October 2025) https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/
- 8.4% of surveyed online shoppers said they had never abandoned a cart in 2025, up from 5.3% in 2024, according to Digital Commerce 360. Source: Digital Commerce 360, Why people abandon shopping carts (2025 Ecommerce Conversion Report) (2 October 2025) https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/
- The share of shoppers who had never abandoned a cart rose 3.1 points from 2024 to 2025, calculated by StatisticsGlobal from Digital Commerce 360 data. Source: Digital Commerce 360, Why people abandon shopping carts (2025 Ecommerce Conversion Report) (2 October 2025) https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/
- 30.1% of surveyed shoppers abandoned a cart because shipping made the total cost higher than expected in 2025, according to Digital Commerce 360. Source: Digital Commerce 360, Why people abandon shopping carts (2025 Ecommerce Conversion Report) (2 October 2025) https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/
- 30.1% of surveyed shoppers abandoned a cart to save it for later in 2025, according to Digital Commerce 360. Source: Digital Commerce 360, Why people abandon shopping carts (2025 Ecommerce Conversion Report) (2 October 2025) https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/
- 26.6% of surveyed shoppers abandoned a cart because the order did not qualify for free shipping in 2025, according to Digital Commerce 360. Source: Digital Commerce 360, Why people abandon shopping carts (2025 Ecommerce Conversion Report) (2 October 2025) https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/
- 13.0% of surveyed shoppers abandoned a cart because the site gave no guaranteed or estimated delivery date in 2025, according to Digital Commerce 360. Source: Digital Commerce 360, Why people abandon shopping carts (2025 Ecommerce Conversion Report) (2 October 2025) https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/
- 10.3% of surveyed shoppers abandoned a cart because the site did not accept gift cards in 2025, according to Digital Commerce 360. Source: Digital Commerce 360, Why people abandon shopping carts (2025 Ecommerce Conversion Report) (2 October 2025) https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/
- 9.3% of surveyed shoppers abandoned a cart because the website loaded too slowly in 2025, according to Digital Commerce 360. Source: Digital Commerce 360, Why people abandon shopping carts (2025 Ecommerce Conversion Report) (2 October 2025) https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/
- Baymard's 40% for extra costs was 9.9 points above Digital Commerce 360's 30.1% for unexpected shipping costs in 2025, calculated by StatisticsGlobal. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate

Table: Reasons US shoppers gave for abandoning a checkout, excluding those just browsing, 2025

| Reason | Share of shoppers |
|---|---|
| Extra costs too high (shipping, tax, fees) | 40% |
| Delivery was too slow | 20% |
| Did not trust the site with card details | 19% |
| Site wanted me to create an account | 18% |
| Checkout too long or complicated | 17% |
| Website had errors or crashed | 17% |
| Returns policy not satisfactory | 13% |
| Could not see total order cost up front | 12% |
| Credit card was declined | 10% |
| Not enough payment methods | 9% |

Source: Baymard Institute, Cart Abandonment Rate Statistics (updated September 2025). US online shoppers; multiple answers allowed; sample size not shown on the page.

## Cart abandonment by device

Phone shoppers abandon more carts than desktop shoppers. Free device data is scarce, so this section uses uptain's shop data.

In the first half of 2024, smartphone users in uptain's shops abandoned 74% of carts and computer users 67%. That is a 7-point gap. Small screens make long forms and card entry harder.

By the second half of 2025, uptain split phones by platform. iPhone carts were abandoned 73.08% of the time, Android 71.87% and tablet 70.43%. Desktop was below 70%, but uptain did not give the exact figure.

The day of the week matters too. Abandonment was 69.61% on Mondays and 72.77% on Saturdays, a 3.16-point gap. uptain's shops are its own clients, so treat these as one vendor's sample.

- iPhone users abandoned 73.08% of carts in online shops using uptain in the second half of 2025, according to uptain. Source: uptain, Focus Cart Abandonment: Second semi-annual report 2025 (19 January 2026) https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/
- Android users abandoned 71.87% of carts in online shops using uptain in the second half of 2025, according to uptain. Source: uptain, Focus Cart Abandonment: Second semi-annual report 2025 (19 January 2026) https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/
- Tablet users abandoned 70.43% of carts in online shops using uptain in the second half of 2025, according to uptain. Source: uptain, Focus Cart Abandonment: Second semi-annual report 2025 (19 January 2026) https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/
- iPhone carts were abandoned 2.65 points more often than tablet carts in shops using uptain in the second half of 2025, calculated by StatisticsGlobal from uptain data. Source: uptain, Focus Cart Abandonment: Second semi-annual report 2025 (19 January 2026) https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/
- Smartphone users abandoned 74% of carts in online shops using uptain in the first half of 2024, according to uptain. Source: uptain, Focus Cart Abandonment: Semi-annual report 2024 (27 August 2024) https://uptain.de/en/blog/e-report-cart-abandonment-2024/
- Computer users abandoned 67% of carts in online shops using uptain in the first half of 2024, according to uptain. Source: uptain, Focus Cart Abandonment: Semi-annual report 2024 (27 August 2024) https://uptain.de/en/blog/e-report-cart-abandonment-2024/
- Smartphone carts were abandoned 7 points more often than computer carts in shops using uptain in the first half of 2024, calculated by StatisticsGlobal from uptain data. Source: uptain, Focus Cart Abandonment: Semi-annual report 2024 (27 August 2024) https://uptain.de/en/blog/e-report-cart-abandonment-2024/
- Cart abandonment in online shops using uptain was lowest on Mondays, at 69.61%, in the second half of 2025, according to uptain. Source: uptain, Focus Cart Abandonment: Second semi-annual report 2025 (19 January 2026) https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/
- Cart abandonment in online shops using uptain reached 72.77% on Saturdays in the second half of 2025, according to uptain. Source: uptain, Focus Cart Abandonment: Second semi-annual report 2025 (19 January 2026) https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/
- Saturday cart abandonment was 3.16 points higher than Monday in shops using uptain in the second half of 2025, calculated by StatisticsGlobal from uptain data. Source: uptain, Focus Cart Abandonment: Second semi-annual report 2025 (19 January 2026) https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/

Table: Cart abandonment rate by device in shops using uptain

| Device | First half of 2024 | Second half of 2025 |
|---|---|---|
| Smartphone (all) | 74% | Not reported |
| iPhone | Not reported | 73.08% |
| Android | Not reported | 71.87% |
| Tablet | Not reported | 70.43% |
| Computer (desktop) | 67% | Below 70% (no exact figure) |

Source: uptain semi-annual reports, first half of 2024 and second half of 2025. uptain changed its device groups between reports.

## Checkout form fields and steps statistics

Checkouts are getting shorter, slowly. Most still ask for far more than they need.

The average checkout had 11.3 form fields in 2024, down 11% from 12.7 in 2019. The number of steps has barely changed since 2012 and stood at 5.1 in 2024.

Baymard says most sites need only 8 fields. Its list page puts the average US checkout at 14.88 default fields and 23.48 form elements, which include checkboxes and drop-downs. The two pages use different counts and site samples, so the 14.88 and 11.3 figures are not directly comparable. Cutting 14.88 fields to 8 would remove 46% of them.

Across 344 top-grossing US and EU sites, 65% had mediocre or worse checkout performance and only 2% were rated good. The average site had 32 checkout improvements to make. Payment options matter as well, see our [payment processor market share](https://statisticsglobal.org/payment-processor-market-share/) page.

- The average ecommerce checkout had 11.3 form fields in 2024, according to Baymard Institute. Source: Baymard Institute, Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout (26 June 2024) https://baymard.com/blog/checkout-flow-average-form-fields
- The average ecommerce checkout had 12.7 form fields in 2019, according to Baymard Institute. Source: Baymard Institute, Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout (26 June 2024) https://baymard.com/blog/checkout-flow-average-form-fields
- The average checkout had 11% fewer form fields in 2024 than in 2019, calculated by StatisticsGlobal from Baymard Institute data. Source: Baymard Institute, Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout (26 June 2024) https://baymard.com/blog/checkout-flow-average-form-fields
- The average ecommerce checkout flow was 5.1 steps long in 2024, according to Baymard Institute. Source: Baymard Institute, Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout (26 June 2024) https://baymard.com/blog/checkout-flow-average-form-fields
- Most ecommerce sites need only 8 form fields in total for a checkout flow, according to Baymard Institute research published in 2024. Source: Baymard Institute, Checkout Optimization: 5 Ways to Minimize Form Fields in Checkout (26 June 2024) https://baymard.com/blog/checkout-flow-average-form-fields
- The average US checkout showed 14.88 form fields by default in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- The average US checkout showed 23.48 form elements by default in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- The average US checkout showed 9.48 more form elements in 2025 than the 14 at the top of Baymard's ideal range, calculated by StatisticsGlobal from Baymard Institute data. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- Cutting the average US checkout from 14.88 form fields to the 8 most sites need would remove 46% of fields, calculated by StatisticsGlobal from 2025 Baymard Institute data. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- 65% of top-grossing US and EU ecommerce sites had mediocre or worse checkout performance in 2026, according to Baymard Institute. Source: Baymard Institute, Checkout Usability research (undated page, accessed 25 October 2026) https://baymard.com/research/checkout-usability
- Only 2% of top-grossing US and EU ecommerce sites had a good checkout flow in 2026, according to Baymard Institute. Source: Baymard Institute, Checkout Usability research (undated page, accessed 25 October 2026) https://baymard.com/research/checkout-usability
- The average top-grossing ecommerce site had 32 unique checkout improvements to make in 2026, according to Baymard Institute. Source: Baymard Institute, Checkout Usability research (undated page, accessed 25 October 2026) https://baymard.com/research/checkout-usability

Table: Checkout length benchmarks from Baymard Institute

| Measure | Year | Value |
|---|---|---|
| Average form fields | 2019 | 12.7 |
| Average form fields | 2021 | 11.8 |
| Average form fields | 2024 | 11.3 |
| Average checkout steps | 2024 | 5.1 |
| Form fields most sites need | 2024 | 8 |
| Average US checkout, default form fields | 2025 | 14.88 |
| Average US checkout, default form elements | 2025 | 23.48 |

Source: Baymard Institute, form fields article (June 2024) and Cart Abandonment Rate Statistics (September 2025). The two pages count different things, see the body text.

## How much revenue is lost to cart abandonment

No source measures lost revenue directly. The best public estimate is Baymard's figure for orders a better checkout could recover.

Baymard estimates that better checkout design could lift the average large site's conversion rate by 35.26%. Applied to $738 billion of US and EU ecommerce sales, it puts recoverable lost orders at about $260 billion. That is a model, not a count of abandoned carts.

Returns now shape the decision to buy. In the National Retail Federation and Happy Returns survey, 52% of US shoppers said they will not buy at all if they expect a difficult return. 57% would stop using a retailer after a return fee, up 17 points from 40% in 2024.

- Better checkout design could raise the average large ecommerce site's conversion rate by 35.26% in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- About $260 billion of lost orders in the US and EU were recoverable through better checkout design in 2025, according to Baymard Institute. Source: Baymard Institute, Cart Abandonment Rate Statistics (22 September 2025) https://baymard.com/lists/cart-abandonment-rate
- 52% of US online shoppers said they will not buy at all if they expect a difficult return in 2025, according to the National Retail Federation and Happy Returns. Source: National Retail Federation and Happy Returns, 2025 Retail Returns Landscape (October 2025) https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf
- 57% of US online shoppers said they will not shop with a retailer after being charged for a return in 2025, according to the National Retail Federation and Happy Returns. Source: National Retail Federation and Happy Returns, 2025 Retail Returns Landscape (October 2025) https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf
- The share of US shoppers who would stop using a retailer after a return fee rose 17 points from 2024 to 2025, calculated by StatisticsGlobal from National Retail Federation data. Source: National Retail Federation and Happy Returns, 2025 Retail Returns Landscape (October 2025) https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf
- 71% of US online shoppers said a poor returns experience makes them less likely to shop with that retailer again in 2025, according to the National Retail Federation and Happy Returns. Source: National Retail Federation and Happy Returns, 2025 Retail Returns Landscape (October 2025) https://a-us.storyblok.com/f/1021220/x/6e22cae2b7/2025-retail-returns-landscape.pdf

Table: Estimates of sales at risk from checkout and returns friction

| Measure | Scope | Value |
|---|---|---|
| Conversion lift from better checkout design | Large US and EU ecommerce sites | 35.26% |
| Lost orders recoverable through better checkout | US and EU, on $738 billion of ecommerce sales | $260 billion |
| Shoppers who will not buy if they expect a difficult return | US online shoppers | 52% |
| Shoppers who stop using a retailer after a return fee, 2025 | US online shoppers | 57% |
| Shoppers who stop using a retailer after a return fee, 2024 | US online shoppers | 40% |

Sources: Baymard Institute (2025); National Retail Federation and Happy Returns, 2025 Retail Returns Landscape. Change calculated by StatisticsGlobal.

## How the sources measure cart abandonment

Baymard Institute does not measure abandonment itself. Its 70.22% is an unweighted average of 50 published studies by analytics and email vendors. Its checkout usability page gives a slightly different 70.19%, so the figure is updated on some pages before others. Its reasons come from its own US shopper survey, and the page does not give the sample size.

uptain measures abandonment directly in about 3,000 online shops that use its plugin. It counts any user who adds a product to the cart and does not buy. Its shops are its own clients, and its reports do not say which countries they are in. Its shop counts also differ between sections of the same report.

Digital Commerce 360 runs an annual shopper survey for its paid Ecommerce Conversion Report. The free article does not give the sample size or country. The National Retail Federation and Happy Returns surveyed 2,006 US consumers who had returned an online purchase, in August and September 2025.

Rates also differ by definition. Some studies divide orders by carts, others by sessions with an add-to-cart. Use one source's series when you compare periods. For related on-site metrics, see our [personalization statistics](https://statisticsglobal.org/personalization-statistics/).


## Frequently asked questions

### What is the average cart abandonment rate in 2026?

The average documented cart abandonment rate is 70.22%, according to Baymard Institute's average of 50 studies to 2025. Studies from 2021 to 2025 average 73.26%, calculated by StatisticsGlobal from Baymard Institute data.

### Is cart abandonment getting worse?

Slightly, in recent data. Online shops using uptain had a cart abandonment rate of 72.32% in the second half of 2025, up 0.91 points from 71.41% in the first half of 2024, calculated by StatisticsGlobal from uptain data.

### Why do shoppers abandon their carts?

Extra costs such as shipping, tax and fees were the top reason for checkout abandonment, cited by 40% of US shoppers in 2025, according to Baymard Institute. Slow delivery (20%) and not trusting the site with card details (19%) came next.

### Is cart abandonment higher on mobile?

Yes. Smartphone users abandoned 74% of carts and computer users 67% in shops using uptain in the first half of 2024, according to uptain.

### How many form fields should a checkout have?

Most ecommerce sites need only 8 form fields in total for a checkout flow, according to Baymard Institute. The average checkout had 11.3 form fields in 2024.

### How much revenue is lost to cart abandonment?

About $260 billion of lost orders in the US and EU were recoverable through better checkout design in 2025, according to Baymard Institute. This is an estimate, not a measured total.

## Sources

1. Baymard Institute, Cart Abandonment Rate Statistics, 22 September 2025. https://baymard.com/lists/cart-abandonment-rate
2. uptain, Focus Cart Abandonment: Second semi-annual report 2025, 19 January 2026. https://uptain.de/en/blog/e-report-cart-abandonment-second-semi-annual-report-2025/
3. uptain, Focus Cart Abandonment: First semi-annual report 2025, 4 August 2025. https://uptain.de/en/blog/e-report-cart-abandonment-first-semi-annual-report-2025/
4. uptain, Focus Cart Abandonment: Semi-annual report 2024, 27 August 2024. https://uptain.de/en/blog/e-report-cart-abandonment-2024/
5. Digital Commerce 360, Why people abandon shopping carts (2025 Ecommerce Conversion Report), 2 October 2025. https://www.digitalcommerce360.com/2025/10/02/why-people-abandon-shopping-carts/
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