{
  "title": "Churn Rate Benchmarks 2026: SaaS, B2B, B2C and AI App Churn",
  "url": "https://statisticsglobal.org/churn-rate-benchmarks/",
  "updated": "2026-11-09",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/churn-rate-benchmarks/)",
  "statistics": [
    {
      "id": "crb-rc-saas-2026",
      "sentence": "SaaS businesses had a median churn rate of 3.22% on Recurly's network in July 2026, according to Recurly.",
      "value": 3.22,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-saas-2026"
    },
    {
      "id": "crb-sc-grr-2024",
      "sentence": "Private B2B SaaS companies had median gross revenue retention of 91% in 2024, according to SaaS Capital's 2025 survey.",
      "value": 91,
      "unit": "%",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-grr-2024"
    },
    {
      "id": "crb-cm-b2b-b2c-gap-2025",
      "sentence": "Median net revenue retention was 33 percentage points higher for B2B SaaS than for B2C SaaS in 2025, calculated by StatisticsGlobal from ChartMogul data.",
      "value": 33,
      "unit": "percentage points",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "B2B median NRR minus B2C median NRR: 82% - 49% = 33 percentage points.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-b2b-b2c-gap-2025"
    },
    {
      "id": "crb-rc-saas-invol-share-2026",
      "sentence": "Failed payments caused 32.9% of median SaaS churn on Recurly's network in July 2026, calculated by StatisticsGlobal from Recurly data.",
      "value": 32.9,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "SaaS involuntary churn divided by SaaS total churn: 1.06 / 3.22 = 0.329, or 32.9%.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-saas-invol-share-2026"
    },
    {
      "id": "crb-cm-ai-low-2025",
      "sentence": "AI-native products priced under $50 a month had just 23% gross and 32% net revenue retention in 2025, according to ChartMogul.",
      "value": 23,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-ai-low-2025"
    },
    {
      "id": "crb-rc-saas-topq-2026",
      "sentence": "Top-quartile SaaS businesses had churn of 1.78% or below on Recurly's network in July 2026, according to Recurly.",
      "value": 1.78,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-saas-topq-2026"
    },
    {
      "id": "crb-rc-saas-topq-gap-2026",
      "sentence": "Top-quartile SaaS churn was 44.7% lower than the SaaS median on Recurly's network in July 2026, calculated by StatisticsGlobal from Recurly data.",
      "value": 44.7,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "1 minus top-quartile churn divided by median churn: 1 - 1.78 / 3.22 = 0.447, or 44.7%.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-saas-topq-gap-2026"
    },
    {
      "id": "crb-rc-overall-2026",
      "sentence": "Subscription businesses had an overall churn rate of 3.60% across all industries on Recurly's network in July 2026, according to Recurly.",
      "value": 3.6,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-overall-2026"
    },
    {
      "id": "crb-rc-monthly-equiv-2026",
      "sentence": "Recurly's 3.22% median SaaS churn rate for July 2026 would equal 32.5% a year if it were a monthly rate, calculated by StatisticsGlobal from Recurly data.",
      "value": 32.5,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "Compounded over 12 months: 1 - (1 - 0.0322)^12 = 0.325, or 32.5%. Recurly labels its rates annual; this shows the size of the difference if they are monthly.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-monthly-equiv-2026"
    },
    {
      "id": "crb-rc-2pct-rule-2026",
      "sentence": "A 2% monthly churn rate compounds to roughly 22% annual churn, not 24%, according to Recurly's 2026 churn benchmarks guide.",
      "value": 22,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-2pct-rule-2026"
    },
    {
      "id": "crb-sc-grr-monthly-2024",
      "sentence": "Median gross revenue retention of 91% in 2024 equals B2B SaaS revenue churn of about 0.78% a month, calculated by StatisticsGlobal from SaaS Capital data.",
      "value": 0.78,
      "unit": "%",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "Monthly rate that compounds to 91% retention over 12 months: 1 - 0.91^(1/12) = 0.0078, or 0.78%. Annual revenue churn is 100% - 91% = 9%.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-grr-monthly-2024"
    },
    {
      "id": "crb-cm22-logo-12m-2022",
      "sentence": "Top-quartile SaaS businesses kept 90% of new customers after 3 months and 70% after 12 months in 2022, according to ChartMogul.",
      "value": 70,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report",
      "source_url": "https://chartmogul.com/reports/saas-retention-report/",
      "source_published": "2023, 2022 data",
      "archive_url": "https://web.archive.org/web/20261020143902/https://chartmogul.com/reports/saas-retention-report/",
      "sample": "2,100+ SaaS businesses using ChartMogul, 12-month retention, 2022 data.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm22-logo-12m-2022"
    },
    {
      "id": "crb-cm22-logo-monthly-2022",
      "sentence": "Keeping 70% of new customers after 12 months equals average monthly churn of about 2.93% for top-quartile SaaS businesses in 2022, calculated by StatisticsGlobal from ChartMogul data.",
      "value": 2.93,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Our analysis",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report",
      "source_url": "https://chartmogul.com/reports/saas-retention-report/",
      "source_published": "2023, 2022 data",
      "archive_url": "https://web.archive.org/web/20261020143902/https://chartmogul.com/reports/saas-retention-report/",
      "sample": "2,100+ SaaS businesses using ChartMogul, 12-month retention, 2022 data.",
      "method": "Monthly rate that compounds to 70% retention over 12 months: 1 - 0.70^(1/12) = 0.0293, or 2.93%.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm22-logo-monthly-2022"
    },
    {
      "id": "crb-ha-grr-2025",
      "sentence": "SaaS companies in every ARR band typically retained 9 out of 10 customers in 2025, according to High Alpha.",
      "value": 90,
      "unit": "%",
      "place": "Mainly US and Europe",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "High Alpha",
      "source_title": "2025 SaaS Benchmarks Report",
      "source_url": "https://www.highalpha.com/saas-benchmarks",
      "source_published": "2025",
      "archive_url": "https://web.archive.org/web/20261019073211/https://www.highalpha.com/saas-benchmarks",
      "sample": "800+ survey respondents, 69% from the US and 17% from Europe, mostly B2B SaaS.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-ha-grr-2025"
    },
    {
      "id": "crb-rc-bps-2026",
      "sentence": "Business and professional services subscriptions had a median churn rate of 3.44% on Recurly's network in July 2026, according to Recurly.",
      "value": 3.44,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-bps-2026"
    },
    {
      "id": "crb-rc-travel-2026",
      "sentence": "Travel, hospitality and entertainment subscriptions had a median churn rate of 3.91% on Recurly's network in July 2026, according to Recurly.",
      "value": 3.91,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-travel-2026"
    },
    {
      "id": "crb-rc-media-2026",
      "sentence": "Digital media and entertainment subscriptions had a median churn rate of 4.14% on Recurly's network in July 2026, according to Recurly.",
      "value": 4.14,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-media-2026"
    },
    {
      "id": "crb-rc-ecom-2026",
      "sentence": "Ecommerce subscriptions had a median churn rate of 4.25% on Recurly's network in July 2026, according to Recurly.",
      "value": 4.25,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-ecom-2026"
    },
    {
      "id": "crb-rc-edu-2026",
      "sentence": "Education subscriptions had the highest median churn rate, 4.99%, of six industries on Recurly's network in July 2026, according to Recurly.",
      "value": 4.99,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-edu-2026"
    },
    {
      "id": "crb-cm-b2b-nrr-2025",
      "sentence": "B2B SaaS companies had median net revenue retention of 82% in 2025, with the upper quartile at 97%, according to ChartMogul.",
      "value": 82,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-b2b-nrr-2025"
    },
    {
      "id": "crb-cm-b2c-nrr-2025",
      "sentence": "B2C SaaS companies had median net revenue retention of only 49% in 2025, according to ChartMogul.",
      "value": 49,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-b2c-nrr-2025"
    },
    {
      "id": "crb-cm22-grr85-2022",
      "sentence": "Only 5.3% of SaaS businesses with ARPA under $10 a month had gross retention over 85% in 2022, against 35.7% over $500, according to ChartMogul.",
      "value": 5.3,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report",
      "source_url": "https://chartmogul.com/reports/saas-retention-report/",
      "source_published": "2023, 2022 data",
      "archive_url": "https://web.archive.org/web/20261020143902/https://chartmogul.com/reports/saas-retention-report/",
      "sample": "2,100+ SaaS businesses using ChartMogul, 12-month retention, 2022 data.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm22-grr85-2022"
    },
    {
      "id": "crb-pd-b2b-q1-2025",
      "sentence": "B2B SaaS churn rose 11% between January and March 2025, with February and March the highest since the index began in 2019, according to Paddle.",
      "value": 11,
      "unit": "%",
      "place": "Worldwide (ProfitWell index)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Paddle",
      "source_title": "SaaS market report: Q1 2025",
      "source_url": "https://www.paddle.com/blog/saas-market-report-q1-2025",
      "source_published": "30 April 2025",
      "archive_url": "https://web.archive.org/web/20260922102517/https://www.paddle.com/blog/saas-market-report-q1-2025",
      "sample": "ProfitWell Subscription Index from Paddle, built from a sample of the 34,000+ companies on ProfitWell Metrics. Churn is an index where 1.0 equals the 2019 churn rate.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-pd-b2b-q1-2025"
    },
    {
      "id": "crb-pd-b2b-q2-2025",
      "sentence": "B2B SaaS churn averaged 1.563 times its 2019 level in Q2 2025, the lowest since the end of 2022, according to Paddle's ProfitWell index.",
      "value": 1.563,
      "unit": "x 2019 level",
      "place": "Worldwide (ProfitWell index)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Paddle",
      "source_title": "SaaS market report: Q2 2025",
      "source_url": "https://www.paddle.com/blog/saas-market-report-q2-2025",
      "source_published": "30 July 2025",
      "archive_url": "https://web.archive.org/web/20260922102531/https://www.paddle.com/blog/saas-market-report-q2-2025",
      "sample": "ProfitWell Subscription Index from Paddle, built from a sample of the 34,000+ companies on ProfitWell Metrics. Churn is an index where 1.0 equals the 2019 churn rate.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-pd-b2b-q2-2025"
    },
    {
      "id": "crb-pd-b2b-drop-2025",
      "sentence": "B2B SaaS churn in Q2 2025 averaged 20.6% below its March 2025 level, calculated by StatisticsGlobal from Paddle ProfitWell index data.",
      "value": 20.6,
      "unit": "%",
      "place": "Worldwide (ProfitWell index)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Paddle",
      "source_title": "SaaS market report: Q2 2025",
      "source_url": "https://www.paddle.com/blog/saas-market-report-q2-2025",
      "source_published": "30 July 2025",
      "archive_url": "https://web.archive.org/web/20260922102531/https://www.paddle.com/blog/saas-market-report-q2-2025",
      "sample": "ProfitWell Subscription Index from Paddle, built from a sample of the 34,000+ companies on ProfitWell Metrics. Churn is an index where 1.0 equals the 2019 churn rate.",
      "method": "1 minus Q2 2025 average churn index divided by March 2025 average: 1 - 1.563 / 1.969 = 0.206, or 20.6%. Index values from the Q1 and Q2 2025 Paddle reports.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-pd-b2b-drop-2025"
    },
    {
      "id": "crb-pd-b2c-q1-2025",
      "sentence": "B2C SaaS churn rose 6.9% over Q1 2025, according to Paddle's ProfitWell index.",
      "value": 6.9,
      "unit": "%",
      "place": "Worldwide (ProfitWell index)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Paddle",
      "source_title": "SaaS market report: Q1 2025",
      "source_url": "https://www.paddle.com/blog/saas-market-report-q1-2025",
      "source_published": "30 April 2025",
      "archive_url": "https://web.archive.org/web/20260922102517/https://www.paddle.com/blog/saas-market-report-q1-2025",
      "sample": "ProfitWell Subscription Index from Paddle, built from a sample of the 34,000+ companies on ProfitWell Metrics. Churn is an index where 1.0 equals the 2019 churn rate.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-pd-b2c-q1-2025"
    },
    {
      "id": "crb-pd-b2c-q2-2025",
      "sentence": "B2C SaaS churn fell 4.7% between April and June 2025, according to Paddle's ProfitWell index.",
      "value": 4.7,
      "unit": "%",
      "place": "Worldwide (ProfitWell index)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Paddle",
      "source_title": "SaaS market report: Q2 2025",
      "source_url": "https://www.paddle.com/blog/saas-market-report-q2-2025",
      "source_published": "30 July 2025",
      "archive_url": "https://web.archive.org/web/20260922102531/https://www.paddle.com/blog/saas-market-report-q2-2025",
      "sample": "ProfitWell Subscription Index from Paddle, built from a sample of the 34,000+ companies on ProfitWell Metrics. Churn is an index where 1.0 equals the 2019 churn rate.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-pd-b2c-q2-2025"
    },
    {
      "id": "crb-rc-saas-vol-2026",
      "sentence": "Voluntary cancellations gave SaaS businesses a median churn rate of 2.16% on Recurly's network in July 2026, according to Recurly.",
      "value": 2.16,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-saas-vol-2026"
    },
    {
      "id": "crb-rc-saas-invol-2026",
      "sentence": "Failed payments gave SaaS businesses a median involuntary churn rate of 1.06% on Recurly's network in July 2026, according to Recurly.",
      "value": 1.06,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-saas-invol-2026"
    },
    {
      "id": "crb-rc-arpc-low-2026",
      "sentence": "Subscribers paying $10 to $25 a month had the highest median churn rate, 4.29%, of five price tiers on Recurly's network in July 2026, according to Recurly.",
      "value": 4.29,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-arpc-low-2026"
    },
    {
      "id": "crb-rc-arpc-high-2026",
      "sentence": "Subscribers paying over $250 a month had a median involuntary churn rate of 0.18% on Recurly's network in July 2026, according to Recurly.",
      "value": 0.18,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-arpc-high-2026"
    },
    {
      "id": "crb-rc-arpc-invol-drop-2026",
      "sentence": "Involuntary churn was 86.2% lower for subscribers paying over $250 a month than for those paying $10 to $25 on Recurly's network in July 2026, calculated by StatisticsGlobal from Recurly data.",
      "value": 86.2,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 9 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses, which bill through Recurly's software. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "1 minus involuntary churn over $250 divided by involuntary churn at $10 to $25: 1 - 0.18 / 1.30 = 0.862, or 86.2%. Recurly rounds the same drop to 87%.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-rc-arpc-invol-drop-2026"
    },
    {
      "id": "crb-sc-nrr-2024",
      "sentence": "Private B2B SaaS companies had median net revenue retention of 101% in 2024, according to SaaS Capital's 2025 survey.",
      "value": 101,
      "unit": "%",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-nrr-2024"
    },
    {
      "id": "crb-sc-expansion-2024",
      "sentence": "Expansion added a median 10 percentage points to B2B SaaS revenue retention in 2024, calculated by StatisticsGlobal from SaaS Capital data.",
      "value": 10,
      "unit": "percentage points",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "Median NRR minus median GRR: 101% - 91% = 10 percentage points. Medians are taken separately, so this is approximate.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-expansion-2024"
    },
    {
      "id": "crb-sc-acv-high-2024",
      "sentence": "B2B SaaS companies with annual contract values above $250,000 had median gross revenue retention of 95% in 2024, according to SaaS Capital.",
      "value": 95,
      "unit": "%",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-acv-high-2024"
    },
    {
      "id": "crb-sc-acv-nrr-2024",
      "sentence": "Median net revenue retention ranged from 98% for B2B SaaS contracts under $12,000 a year to 106% above $250,000 in 2024, according to SaaS Capital.",
      "value": 106,
      "unit": "%",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-acv-nrr-2024"
    },
    {
      "id": "crb-sc-multiyear-2024",
      "sentence": "B2B SaaS companies on multi-year contracts had median net retention of 103% and gross retention of 94% in 2024, according to SaaS Capital.",
      "value": 94,
      "unit": "%",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-multiyear-2024"
    },
    {
      "id": "crb-sc-monthly-contract-2024",
      "sentence": "B2B SaaS companies on month-to-month contracts had median net retention of 100% and gross retention of 89% in 2024, according to SaaS Capital.",
      "value": 89,
      "unit": "%",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-monthly-contract-2024"
    },
    {
      "id": "crb-sc-contract-gap-2024",
      "sentence": "Median gross revenue retention was 5 percentage points higher on multi-year than month-to-month B2B SaaS contracts in 2024, calculated by StatisticsGlobal from SaaS Capital data.",
      "value": 5,
      "unit": "percentage points",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "Multi-year median GRR minus month-to-month median GRR: 94% - 89% = 5 percentage points.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-contract-gap-2024"
    },
    {
      "id": "crb-sc-bootstrap-2024",
      "sentence": "Bootstrapped B2B SaaS companies had median net retention of 104% and gross retention of 92% in 2024, above equity-backed peers at 101% and 90%, according to SaaS Capital.",
      "value": 104,
      "unit": "%",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-bootstrap-2024"
    },
    {
      "id": "crb-sc-growth-nrr-2024",
      "sentence": "B2B SaaS companies with net retention above 130% had median growth of 50% in 2024, against 15% below 90%, according to SaaS Capital.",
      "value": 50,
      "unit": "%",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-growth-nrr-2024"
    },
    {
      "id": "crb-sc-growth-ratio-2024",
      "sentence": "B2B SaaS companies with net retention above 130% grew 3.3 times as fast as those below 90% in 2024, calculated by StatisticsGlobal from SaaS Capital data.",
      "value": 3.3,
      "unit": "x",
      "place": "Mainly US (private B2B SaaS)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "SaaS Capital",
      "source_title": "2025 B2B SaaS Retention Benchmarks (Research Brief 32)",
      "source_url": "https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "source_published": "September 2025",
      "archive_url": "https://web.archive.org/web/20261024023613/https://www.saas-capital.com/wp-content/uploads/2025/09/RB32WS1-2025-B2B-SaaS-Retention-Benchmarks.pdf",
      "sample": "Survey of 1,000+ private B2B SaaS companies, run in Q1 2025. Annual retention measured December 2023 to December 2024. ACV charts exclude companies under $1M ARR.",
      "method": "Median growth with NRR above 130% divided by median growth with NRR below 90%: 50% / 15% = 3.33 times.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-sc-growth-ratio-2024"
    },
    {
      "id": "crb-cm-annual-plans-2025",
      "sentence": "Median net revenue retention was 10 to 20 percentage points higher for annual plans than monthly plans in 2025, according to ChartMogul.",
      "value": "10 to 20",
      "unit": "percentage points",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-annual-plans-2025"
    },
    {
      "id": "crb-cm22-grr-best-2022",
      "sentence": "Best-in-class SaaS gross revenue retention was over 86% at any stage of business in 2022, according to ChartMogul.",
      "value": 86,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report",
      "source_url": "https://chartmogul.com/reports/saas-retention-report/",
      "source_published": "2023, 2022 data",
      "archive_url": "https://web.archive.org/web/20261020143902/https://chartmogul.com/reports/saas-retention-report/",
      "sample": "2,100+ SaaS businesses using ChartMogul, 12-month retention, 2022 data.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm22-grr-best-2022"
    },
    {
      "id": "crb-cm22-worse-2022",
      "sentence": "More than half of SaaS businesses had lower retention rates in 2022 than in 2021, according to ChartMogul.",
      "value": "more than half",
      "unit": "",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report",
      "source_url": "https://chartmogul.com/reports/saas-retention-report/",
      "source_published": "2023, 2022 data",
      "archive_url": "https://web.archive.org/web/20261020143902/https://chartmogul.com/reports/saas-retention-report/",
      "sample": "2,100+ SaaS businesses using ChartMogul, 12-month retention, 2022 data.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm22-worse-2022"
    },
    {
      "id": "crb-ha-expansion-2025",
      "sentence": "SaaS companies with over $50 million ARR generated roughly 60% of new ARR from existing customers in 2025, according to High Alpha.",
      "value": 60,
      "unit": "%",
      "place": "Mainly US and Europe",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "High Alpha",
      "source_title": "2025 SaaS Benchmarks Report",
      "source_url": "https://www.highalpha.com/saas-benchmarks",
      "source_published": "2025",
      "archive_url": "https://web.archive.org/web/20261019073211/https://www.highalpha.com/saas-benchmarks",
      "sample": "800+ survey respondents, 69% from the US and 17% from Europe, mostly B2B SaaS.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-ha-expansion-2025"
    },
    {
      "id": "crb-x-nrr-sources-2025",
      "sentence": "Median B2B SaaS net revenue retention was 19 percentage points lower in ChartMogul's 2025 data than in SaaS Capital's 2024 survey, calculated by StatisticsGlobal from ChartMogul and SaaS Capital data.",
      "value": 19,
      "unit": "percentage points",
      "place": "Worldwide and US",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "SaaS Capital median NRR for 2024 (101%) minus ChartMogul B2B SaaS median NRR for 2025 (82%) = 19 percentage points. Samples differ: SaaS Capital surveys private B2B companies; ChartMogul measures billing data for companies with $250k+ ARR.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-x-nrr-sources-2025"
    },
    {
      "id": "crb-cm-ai-grr-2025",
      "sentence": "AI-native companies had median gross revenue retention of 40% and net revenue retention of 48% in 2025, according to ChartMogul.",
      "value": 40,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-ai-grr-2025"
    },
    {
      "id": "crb-cm-ai-grr-trend-2025",
      "sentence": "Median gross revenue retention for AI-native companies rose from 27% in January 2025 to 40% in September 2025, according to ChartMogul.",
      "value": 40,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-ai-grr-trend-2025"
    },
    {
      "id": "crb-cm-ai-grr-rise-2025",
      "sentence": "AI-native gross revenue retention rose by 13 percentage points, or 48.1%, between January and September 2025, calculated by StatisticsGlobal from ChartMogul data.",
      "value": 48.1,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "September minus January median GRR: 40% - 27% = 13 points. Relative rise: 13 / 27 = 0.481, or 48.1%.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-ai-grr-rise-2025"
    },
    {
      "id": "crb-cm-ai-high-2025",
      "sentence": "AI-native products priced above $250 a month had 70% gross and 85% net revenue retention in 2025, according to ChartMogul.",
      "value": 70,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-ai-high-2025"
    },
    {
      "id": "crb-cm-ai-mid-2025",
      "sentence": "AI-native products priced at $50 to $249 a month had 45% gross and 61% net revenue retention in 2025, according to ChartMogul.",
      "value": 45,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-ai-mid-2025"
    },
    {
      "id": "crb-cm-ai-price-gap-2025",
      "sentence": "Gross revenue retention for AI-native products was 47 percentage points higher above $250 a month than under $50 in 2025, calculated by StatisticsGlobal from ChartMogul data.",
      "value": 47,
      "unit": "percentage points",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "GRR above $250 a month minus GRR under $50 a month: 70% - 23% = 47 percentage points. NRR ratio: 85 / 32 = 2.66 times.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-ai-price-gap-2025"
    },
    {
      "id": "crb-cm-ai-scale-2025",
      "sentence": "The best AI-native companies had 2 times the gross and 2.5 times the net revenue retention of early-stage AI peers in 2025, according to ChartMogul.",
      "value": 2.5,
      "unit": "x",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "The SaaS Retention Report: The AI Churn Wave",
      "source_url": "https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "source_published": "10 December 2025",
      "archive_url": "https://web.archive.org/web/20261103211831/https://chartmogul.com/reports/saas-retention-the-ai-churn-wave/",
      "sample": "About 3,500 software companies billing through ChartMogul (about 2,700 B2B SaaS, 600 B2C SaaS and 200 AI-native), annualised retention through 2025 for companies with at least $250k ARR.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/churn-rate-benchmarks/#stat-crb-cm-ai-scale-2025"
    }
  ]
}