{
  "title": "Click-through Rate Benchmarks 2026: Search Ads, Facebook, Email and Organic CTR",
  "url": "https://statisticsglobal.org/click-through-rate-benchmarks/",
  "updated": "2026-10-25",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/click-through-rate-benchmarks/)",
  "statistics": [
    {
      "id": "ctr-search-ads-avg-2026",
      "sentence": "The average click-through rate for search ads was 6.64% across industries in 2026, according to LocaliQ.",
      "value": 6.64,
      "unit": "%",
      "place": "Google Ads and Microsoft Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-search-ads-avg-2026"
    },
    {
      "id": "ctr-fb-traffic-2026",
      "sentence": "Facebook traffic campaigns had an average click-through rate of 1.93% across industries in 2026, according to LocaliQ.",
      "value": 1.93,
      "unit": "%",
      "place": "Facebook ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Facebook Advertising Benchmarks for 2026",
      "source_url": "https://localiq.com/blog/facebook-advertising-benchmarks/",
      "source_published": "last updated 23 September 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261014004657/https://localiq.com/blog/facebook-advertising-benchmarks/",
      "sample": "LocaliQ and WordStream customer Facebook ad campaigns, traffic and lead objectives, about 20 industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-fb-traffic-2026"
    },
    {
      "id": "ctr-email-ml-click-2025",
      "sentence": "The average email click rate was 2.09% across 3.6 million campaigns from December 2024 to November 2025, according to MailerLite.",
      "value": 2.09,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-email-ml-click-2025"
    },
    {
      "id": "ctr-search-vs-fb-2026",
      "sentence": "Search ads drew 3.4 times the click-through rate of Facebook traffic ads in 2026, calculated by StatisticsGlobal from LocaliQ data.",
      "value": 3.4,
      "unit": "times",
      "place": "LocaliQ clients",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "Search ads average CTR 6.64% / Facebook traffic campaigns average CTR 1.93% = 3.44, rounded to 3.4 (LocaliQ search and Facebook benchmark reports, 2026). Different ad formats and campaign goals.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-search-vs-fb-2026"
    },
    {
      "id": "ctr-pew-relative-drop-2025",
      "sentence": "US Google users were 47% less likely to click a traditional result when an AI summary appeared in March 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 47,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Browsing data of 900 US adults on the Ipsos KnowledgePanel Digital panel, March 1-31, 2025. 68,879 unique Google searches; results collected April 7-17, 2025.",
      "method": "(15% click rate without AI summary - 8% with) / 15% = 46.7%, rounded to 47% (Pew Research Center, 68,879 searches, March 2025).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-pew-relative-drop-2025"
    },
    {
      "id": "ctr-fb-leads-2026",
      "sentence": "Facebook lead campaigns had an average click-through rate of 2.70% across industries in 2026, according to LocaliQ.",
      "value": 2.7,
      "unit": "%",
      "place": "Facebook ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Facebook Advertising Benchmarks for 2026",
      "source_url": "https://localiq.com/blog/facebook-advertising-benchmarks/",
      "source_published": "last updated 23 September 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261014004657/https://localiq.com/blog/facebook-advertising-benchmarks/",
      "sample": "LocaliQ and WordStream customer Facebook ad campaigns, traffic and lead objectives, about 20 industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-fb-leads-2026"
    },
    {
      "id": "ctr-search-ads-arts-2026",
      "sentence": "Arts and entertainment search ads had the highest average click-through rate, 12.75%, of 23 industries in 2026, according to LocaliQ.",
      "value": 12.75,
      "unit": "%",
      "place": "Google Ads and Microsoft Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-search-ads-arts-2026"
    },
    {
      "id": "ctr-search-ads-auto-repair-2026",
      "sentence": "Automotive repair, service and parts search ads had the lowest average click-through rate, 5.56%, of 23 industries in 2026, according to LocaliQ.",
      "value": 5.56,
      "unit": "%",
      "place": "Google Ads and Microsoft Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-search-ads-auto-repair-2026"
    },
    {
      "id": "ctr-search-ads-finance-2026",
      "sentence": "Finance and insurance search ads had an average click-through rate of 9.83% in 2026, according to LocaliQ.",
      "value": 9.83,
      "unit": "%",
      "place": "Google Ads and Microsoft Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-search-ads-finance-2026"
    },
    {
      "id": "ctr-search-ads-range-2026",
      "sentence": "The best industry for search ad click-through rate drew 2.3 times the rate of the worst in 2026, calculated by StatisticsGlobal from LocaliQ data.",
      "value": 2.3,
      "unit": "times",
      "place": "Google Ads and Microsoft Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "Arts and entertainment 12.75% / automotive repair, service and parts 5.56% = 2.29, rounded to 2.3 (LocaliQ Search Advertising Benchmarks 2026, 23 industries).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-search-ads-range-2026"
    },
    {
      "id": "ctr-search-ads-median-2026",
      "sentence": "The median search ad click-through rate across 23 industries was 6.75% in 2026, calculated by StatisticsGlobal from LocaliQ data.",
      "value": 6.75,
      "unit": "%",
      "place": "Google Ads and Microsoft Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "Median of the 23 industry average CTRs in LocaliQ Search Advertising Benchmarks 2026 (12th of 23 sorted values, beauty and personal care). The simple mean of the 23 is 7.32%. LocaliQ gives 6.64% as the all-industry average and does not say how it weights industries.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-search-ads-median-2026"
    },
    {
      "id": "ctr-search-ads-cpc-2026",
      "sentence": "The average cost per click for search ads was $5.42 across industries in 2026, according to LocaliQ.",
      "value": 5.42,
      "unit": "$",
      "place": "Google Ads and Microsoft Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-search-ads-cpc-2026"
    },
    {
      "id": "ctr-search-ads-cvr-2026",
      "sentence": "The average conversion rate for Google Ads was 8.18% across industries in 2026, according to LocaliQ.",
      "value": 8.18,
      "unit": "%",
      "place": "Google Ads and Microsoft Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-search-ads-cvr-2026"
    },
    {
      "id": "ctr-fb-traffic-yoy-2026",
      "sentence": "Facebook traffic campaign click-through rate rose 12.9% year on year to 1.93% in 2026, calculated by StatisticsGlobal from LocaliQ data.",
      "value": 12.9,
      "unit": "%",
      "place": "Facebook ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Facebook Advertising Benchmarks for 2026",
      "source_url": "https://localiq.com/blog/facebook-advertising-benchmarks/",
      "source_published": "last updated 23 September 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261014004657/https://localiq.com/blog/facebook-advertising-benchmarks/",
      "sample": "LocaliQ and WordStream customer Facebook ad campaigns, traffic and lead objectives, about 20 industries. Data period and campaign count not stated.",
      "method": "(1.93% - 1.71% last year) / 1.71% = +12.9%, or +0.22 percentage points (LocaliQ Facebook Advertising Benchmarks for 2026).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-fb-traffic-yoy-2026"
    },
    {
      "id": "ctr-fb-leads-yoy-2026",
      "sentence": "Facebook lead campaign click-through rate rose 4.2% year on year to 2.70% in 2026, calculated by StatisticsGlobal from LocaliQ data.",
      "value": 4.2,
      "unit": "%",
      "place": "Facebook ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Facebook Advertising Benchmarks for 2026",
      "source_url": "https://localiq.com/blog/facebook-advertising-benchmarks/",
      "source_published": "last updated 23 September 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261014004657/https://localiq.com/blog/facebook-advertising-benchmarks/",
      "sample": "LocaliQ and WordStream customer Facebook ad campaigns, traffic and lead objectives, about 20 industries. Data period and campaign count not stated.",
      "method": "(2.70% - 2.59% last year) / 2.59% = +4.2%, or +0.11 percentage points (LocaliQ Facebook Advertising Benchmarks for 2026).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-fb-leads-yoy-2026"
    },
    {
      "id": "ctr-fb-traffic-cpc-2026",
      "sentence": "Facebook traffic campaigns had an average cost per click of $0.60 in 2026, down from $0.70 a year earlier, according to LocaliQ.",
      "value": 0.6,
      "unit": "$",
      "place": "Facebook ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Facebook Advertising Benchmarks for 2026",
      "source_url": "https://localiq.com/blog/facebook-advertising-benchmarks/",
      "source_published": "last updated 23 September 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261014004657/https://localiq.com/blog/facebook-advertising-benchmarks/",
      "sample": "LocaliQ and WordStream customer Facebook ad campaigns, traffic and lead objectives, about 20 industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-fb-traffic-cpc-2026"
    },
    {
      "id": "ctr-email-ml-cto-2025",
      "sentence": "The median email click-to-open rate was 6.81% from December 2024 to November 2025, according to MailerLite.",
      "value": 6.81,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-email-ml-cto-2025"
    },
    {
      "id": "ctr-email-ml-yoy-2025",
      "sentence": "The average email click rate rose 4.5% year on year to 2.09% in the year to November 2025, calculated by StatisticsGlobal from MailerLite data.",
      "value": 4.5,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians.",
      "method": "(2.09% - 2% in 2024) / 2% = +4.5%, or +0.09 percentage points (MailerLite email benchmarks, December 2024 to November 2025 vs 2024).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-email-ml-yoy-2025"
    },
    {
      "id": "ctr-email-ml-legal-2025",
      "sentence": "Legal emails had a 4.9% click rate, the highest of 46 industry categories, from December 2024 to November 2025, according to MailerLite.",
      "value": 4.9,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-email-ml-legal-2025"
    },
    {
      "id": "ctr-email-ml-ecom-2025",
      "sentence": "E-commerce emails had a click rate of 1.07% from December 2024 to November 2025, according to MailerLite.",
      "value": 1.07,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-email-ml-ecom-2025"
    },
    {
      "id": "ctr-email-ml-region-gap-2025",
      "sentence": "Australian emails drew 2.3 times the click rate of emails in Asia in the year to November 2025, calculated by StatisticsGlobal from MailerLite data.",
      "value": 2.3,
      "unit": "times",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians.",
      "method": "Australia click rate 2.82% / Asia click rate 1.23% = 2.29, rounded to 2.3 (MailerLite, December 2024 to November 2025).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-email-ml-region-gap-2025"
    },
    {
      "id": "ctr-email-mc-click-2023",
      "sentence": "The average email click rate was 2.62% across all Mailchimp users in 2023, according to Mailchimp.",
      "value": 2.62,
      "unit": "%",
      "place": "Worldwide (Mailchimp users)",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "Mailchimp (Intuit)",
      "source_title": "Email Marketing Benchmarks and Statistics by Industry",
      "source_url": "https://mailchimp.com/resources/email-marketing-benchmarks/",
      "source_published": "data last updated December 2023, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261016164603/https://mailchimp.com/resources/email-marketing-benchmarks/",
      "sample": "Mailchimp campaigns sent to at least 1,000 subscribers with tracking on and a reported industry. Billions of emails; exact count not stated. Data to December 2023.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-email-mc-click-2023"
    },
    {
      "id": "ctr-pew-aio-share-2025",
      "sentence": "18% of Google searches by US adults produced an AI summary in March 2025, according to Pew Research Center.",
      "value": 18,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Browsing data of 900 US adults on the Ipsos KnowledgePanel Digital panel, March 1-31, 2025. 68,879 unique Google searches; results collected April 7-17, 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-pew-aio-share-2025"
    },
    {
      "id": "ctr-pew-aio-click-2025",
      "sentence": "US Google users clicked a traditional search result in 8% of visits to pages with an AI summary in March 2025, according to Pew Research Center.",
      "value": 8,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Browsing data of 900 US adults on the Ipsos KnowledgePanel Digital panel, March 1-31, 2025. 68,879 unique Google searches; results collected April 7-17, 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-pew-aio-click-2025"
    },
    {
      "id": "ctr-pew-no-aio-click-2025",
      "sentence": "US Google users clicked a traditional search result in 15% of visits to pages without an AI summary in March 2025, according to Pew Research Center.",
      "value": 15,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Browsing data of 900 US adults on the Ipsos KnowledgePanel Digital panel, March 1-31, 2025. 68,879 unique Google searches; results collected April 7-17, 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-pew-no-aio-click-2025"
    },
    {
      "id": "ctr-pew-aio-link-2025",
      "sentence": "US Google users clicked a link inside an AI summary in 1% of visits to pages with one in March 2025, according to Pew Research Center.",
      "value": 1,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Browsing data of 900 US adults on the Ipsos KnowledgePanel Digital panel, March 1-31, 2025. 68,879 unique Google searches; results collected April 7-17, 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-pew-aio-link-2025"
    },
    {
      "id": "ctr-pew-session-end-2025",
      "sentence": "US users ended their browsing session on 26% of Google pages with an AI summary, against 16% without, in March 2025, according to Pew Research Center.",
      "value": 26,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Browsing data of 900 US adults on the Ipsos KnowledgePanel Digital panel, March 1-31, 2025. 68,879 unique Google searches; results collected April 7-17, 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-pew-session-end-2025"
    },
    {
      "id": "ctr-ahrefs-pos1-aio-2025",
      "sentence": "The top-ranking page had a 1.6% average click-through rate on keywords with an AI Overview in December 2025, according to Ahrefs.",
      "value": 1.6,
      "unit": "%",
      "place": "Google (Ahrefs keyword sample)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Ahrefs",
      "source_title": "Update: AI Overviews Reduce Clicks by 58%",
      "source_url": "https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/",
      "source_published": "4 February 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261022174707/https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/",
      "sample": "300,000 keywords (150,000 with an AI Overview, 150,000 informational without one). Average desktop position CTR from aggregated Google Search Console data, December 2023 vs December 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-ahrefs-pos1-aio-2025"
    },
    {
      "id": "ctr-ahrefs-pos1-impact-2025",
      "sentence": "AI Overviews were linked to a 58% lower click-through rate for the top-ranking page in December 2025, according to Ahrefs.",
      "value": 58,
      "unit": "%",
      "place": "Google (Ahrefs keyword sample)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Ahrefs",
      "source_title": "Update: AI Overviews Reduce Clicks by 58%",
      "source_url": "https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/",
      "source_published": "4 February 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261022174707/https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/",
      "sample": "300,000 keywords (150,000 with an AI Overview, 150,000 informational without one). Average desktop position CTR from aggregated Google Search Console data, December 2023 vs December 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-ahrefs-pos1-impact-2025"
    },
    {
      "id": "ctr-ahrefs-pos10-impact-2025",
      "sentence": "AI Overviews were linked to a 19.4% lower click-through rate for position 10 in December 2025, according to Ahrefs.",
      "value": 19.4,
      "unit": "%",
      "place": "Google (Ahrefs keyword sample)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Ahrefs",
      "source_title": "Update: AI Overviews Reduce Clicks by 58%",
      "source_url": "https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/",
      "source_published": "4 February 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261022174707/https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/",
      "sample": "300,000 keywords (150,000 with an AI Overview, 150,000 informational without one). Average desktop position CTR from aggregated Google Search Console data, December 2023 vs December 2025.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-ahrefs-pos10-impact-2025"
    },
    {
      "id": "ctr-ahrefs-info-pos1-drop-2025",
      "sentence": "Position one click-through rate fell 48.7% on informational keywords without an AI Overview from December 2023 to December 2025, calculated by StatisticsGlobal from Ahrefs data.",
      "value": 48.7,
      "unit": "%",
      "place": "Google (Ahrefs keyword sample)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Ahrefs",
      "source_title": "Update: AI Overviews Reduce Clicks by 58%",
      "source_url": "https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/",
      "source_published": "4 February 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261022174707/https://ahrefs.com/blog/ai-overviews-reduce-clicks-update/",
      "sample": "300,000 keywords (150,000 with an AI Overview, 150,000 informational without one). Average desktop position CTR from aggregated Google Search Console data, December 2023 vs December 2025.",
      "method": "(0.039 in December 2025 - 0.076 in December 2023) / 0.076 = -48.7% (Ahrefs, 150,000 informational keywords without an AI Overview, desktop).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-ahrefs-info-pos1-drop-2025"
    },
    {
      "id": "ctr-seer-organic-aio-2026",
      "sentence": "Organic click-through rate was 2.36% on queries with an AI Overview in February 2026, against 3.82% without, according to Seer Interactive.",
      "value": 2.36,
      "unit": "%",
      "place": "Google (Seer Interactive clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Seer Interactive",
      "source_title": "AIO Impact on Google CTR: 2026 Update",
      "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "source_published": "24 April 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20260929070006/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "sample": "53 client brands, 5,471,127 distinct queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. AIO status from the latest SERP snapshot.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-seer-organic-aio-2026"
    },
    {
      "id": "ctr-seer-organic-gap-2026",
      "sentence": "Organic click-through rate was 38% lower on queries with an AI Overview in February 2026, calculated by StatisticsGlobal from Seer Interactive data.",
      "value": 38,
      "unit": "%",
      "place": "Google (Seer Interactive clients)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Seer Interactive",
      "source_title": "AIO Impact on Google CTR: 2026 Update",
      "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "source_published": "24 April 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20260929070006/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "sample": "53 client brands, 5,471,127 distinct queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. AIO status from the latest SERP snapshot.",
      "method": "1 - (2.36% organic CTR with AI Overview / 3.82% without) = 38.2%, rounded to 38% (Seer Interactive, February 2026).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-seer-organic-gap-2026"
    },
    {
      "id": "ctr-seer-organic-aio-yoy-2026",
      "sentence": "Organic click-through rate on queries with an AI Overview fell 33.7% from February 2025 to February 2026, calculated by StatisticsGlobal from Seer Interactive data.",
      "value": 33.7,
      "unit": "%",
      "place": "Google (Seer Interactive clients)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Seer Interactive",
      "source_title": "AIO Impact on Google CTR: 2026 Update",
      "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "source_published": "24 April 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20260929070006/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "sample": "53 client brands, 5,471,127 distinct queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. AIO status from the latest SERP snapshot.",
      "method": "(2.36% in February 2026 - 3.56% in February 2025) / 3.56% = -33.7%. Same query set, organic, AIO shown (Seer Interactive Table 1).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-seer-organic-aio-yoy-2026"
    },
    {
      "id": "ctr-seer-paid-aio-2026",
      "sentence": "Paid search click-through rate was 16.21% on queries with an AI Overview in February 2026, against 21.85% without, according to Seer Interactive.",
      "value": 16.21,
      "unit": "%",
      "place": "Google (Seer Interactive clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Seer Interactive",
      "source_title": "AIO Impact on Google CTR: 2026 Update",
      "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "source_published": "24 April 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20260929070006/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "sample": "53 client brands, 5,471,127 distinct queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. AIO status from the latest SERP snapshot.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-seer-paid-aio-2026"
    },
    {
      "id": "ctr-seer-paid-gap-2026",
      "sentence": "Paid search click-through rate was 26% lower on queries with an AI Overview in February 2026, calculated by StatisticsGlobal from Seer Interactive data.",
      "value": 26,
      "unit": "%",
      "place": "Google (Seer Interactive clients)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Seer Interactive",
      "source_title": "AIO Impact on Google CTR: 2026 Update",
      "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "source_published": "24 April 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20260929070006/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "sample": "53 client brands, 5,471,127 distinct queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. AIO status from the latest SERP snapshot.",
      "method": "1 - (16.21% paid CTR with AI Overview / 21.85% without) = 25.8%, rounded to 26% (Seer Interactive, February 2026).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-seer-paid-gap-2026"
    },
    {
      "id": "ctr-seer-cited-2025",
      "sentence": "Informational queries had a 2.07% organic click-through rate when the brand was cited in an AI Overview in 2025, against 0.94% when not cited, according to Seer Interactive.",
      "value": 2.07,
      "unit": "%",
      "place": "Google (Seer Interactive clients)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Seer Interactive",
      "source_title": "AIO Impact on Google CTR: 2026 Update",
      "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "source_published": "24 April 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20260929070006/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "sample": "53 client brands, 5,471,127 distinct queries, 2.43 billion organic and 296.9 million paid impressions, January 2025 to February 2026. CTR = clicks / impressions. AIO status from the latest SERP snapshot.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/click-through-rate-benchmarks/#stat-ctr-seer-cited-2025"
    }
  ]
}