{
  "title": "Cold Email Statistics 2026: Reply Rates, Follow-ups, Bounce Rates and Timing",
  "url": "https://statisticsglobal.org/cold-email-statistics/",
  "updated": "2026-10-31",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/cold-email-statistics/)",
  "statistics": [
    {
      "id": "ce-sl-median-reply-2026",
      "sentence": "The typical cold email sender earned a reply from 0.74% of contacts in 2026, about one reply per 135 contacts, according to Smartlead.",
      "value": 0.74,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-median-reply-2026"
    },
    {
      "id": "ce-bk-avg-reply-2025",
      "sentence": "B2B cold emails had an average reply rate of 0.45% in 2025, according to Belkins.",
      "value": 0.45,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-avg-reply-2025"
    },
    {
      "id": "ce-bkf-followup-share-2025",
      "sentence": "Follow-up emails, steps 2 to 6, brought in 58.6% of all B2B cold email replies in 2025, according to Belkins.",
      "value": 58.6,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "Sales follow-up statistics in B2B: Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/sales-follow-up-statistics",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260926082709/https://belkins.io/blog/sales-follow-up-statistics",
      "sample": "Belkins managed outreach in 2025: 7,530,489 sent emails, 112,005 LinkedIn invite-based sequences across 33 client projects plus 15 million+ contacts from the Expandi platform, and 46,000+ call records across 8 client projects.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bkf-followup-share-2025"
    },
    {
      "id": "ce-sl-bounce-median-2026",
      "sentence": "The typical cold email sender had a bounce rate of 1.54% in 2026, according to Smartlead.",
      "value": 1.54,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-bounce-median-2026"
    },
    {
      "id": "ce-gong-emails-per-meeting-2025",
      "sentence": "The average sales rep sent 344 cold emails to land one meeting, according to a 2025 Gong analysis of 28 million+ cold emails.",
      "value": 344,
      "unit": "emails",
      "place": "Global (Gong data)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Gong",
      "source_title": "Does cold email even work any more? Here's what the data says",
      "source_url": "https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "source_published": "24 July 2025, updated 27 May 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260509234527/https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "sample": "28 million+ cold emails analysed with Gong data, in an article written with Outbound Squad. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-gong-emails-per-meeting-2025"
    },
    {
      "id": "ce-sl-top25-reply-2026",
      "sentence": "Cold email senders in the top 25% reached a reply rate of 1.43% or more in 2026, or 70 contacts per reply, according to Smartlead.",
      "value": 1.43,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "Cold email response rate: benchmarks by percentile",
      "source_url": "https://www.smartlead.ai/benchmarks/average-cold-email-reply-rate",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261003011332/https://www.smartlead.ai/benchmarks/average-cold-email-reply-rate",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-top25-reply-2026"
    },
    {
      "id": "ce-sl-top10-reply-2026",
      "sentence": "The top 10% of cold email senders earned a reply every 38 contacts in 2026, a 2.63% reply rate, according to Smartlead.",
      "value": 2.63,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-top10-reply-2026"
    },
    {
      "id": "ce-sl-top5-reply-2026",
      "sentence": "The top 5% of cold email senders reached a 3.85% reply rate in 2026, or 26 contacts per reply, according to Smartlead.",
      "value": 3.85,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-top5-reply-2026"
    },
    {
      "id": "ce-sl-bottom10-reply-2026",
      "sentence": "The bottom 10% of cold email senders had a reply rate of 0.16% or lower in 2026, needing 625 or more contacts per reply, according to Smartlead.",
      "value": 0.16,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "Cold email response rate: benchmarks by percentile",
      "source_url": "https://www.smartlead.ai/benchmarks/average-cold-email-reply-rate",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261003011332/https://www.smartlead.ai/benchmarks/average-cold-email-reply-rate",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-bottom10-reply-2026"
    },
    {
      "id": "ce-sl-replies-per-1000-2026",
      "sentence": "A typical cold email sender would earn about 7 replies per 1,000 contacts in 2026, against about 26 for the top 10%, calculated by StatisticsGlobal from Smartlead data.",
      "value": 7.4,
      "unit": "replies per 1,000 contacts",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "Median reply rate 0.74% x 1,000 = 7.4 replies. Top 10% cutoff 2.63% x 1,000 = 26.3 replies.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-replies-per-1000-2026"
    },
    {
      "id": "ce-sl-top5-vs-bottom10-2026",
      "sentence": "Top 5% cold email senders had a reply rate 24 times that of the bottom 10% in 2026, calculated by StatisticsGlobal from Smartlead data.",
      "value": 24,
      "unit": "x",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "Top 5% cutoff 3.85% divided by bottom 10% cutoff 0.16%: 3.85 / 0.16 = 24.1. The bottom 10% figure is a ceiling (0.16% or lower), so the true gap is at least this large.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-top5-vs-bottom10-2026"
    },
    {
      "id": "ce-bk-emails-per-reply-2025",
      "sentence": "B2B cold email campaigns needed about 219 emails to earn one reply in 2025, calculated by StatisticsGlobal from Belkins data.",
      "value": 219,
      "unit": "emails",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "7,530,489 emails sent divided by 34,393 replies = 219.0 emails per reply. The exact reply rate is 34,393 / 7,530,489 = 0.457%, which Belkins rounds to 0.45%.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-emails-per-reply-2025"
    },
    {
      "id": "ce-bk-feb-2025",
      "sentence": "B2B cold email reply rates peaked at 0.54% in February 2025, according to Belkins.",
      "value": 0.54,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-feb-2025"
    },
    {
      "id": "ce-bk-dec-2025",
      "sentence": "B2B cold email reply rates fell to a low of 0.35% in December 2025, according to Belkins.",
      "value": 0.35,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-dec-2025"
    },
    {
      "id": "ce-bk-h2-2025",
      "sentence": "B2B cold email reply rates averaged 0.50% in the first half of 2025 and 0.40% in the second half, according to Belkins.",
      "value": 0.4,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-h2-2025"
    },
    {
      "id": "ce-bk-month-drop-2025",
      "sentence": "B2B cold email reply rates fell 35% from February to December 2025, calculated by StatisticsGlobal from Belkins data.",
      "value": 35,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "February 0.54%, December 0.35%. (0.54 - 0.35) / 0.54 = 0.352, or 35%.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-month-drop-2025"
    },
    {
      "id": "ce-sl-vs-bk-reply-2026",
      "sentence": "Smartlead's typical cold email reply rate in 2026 was 1.6 times Belkins' 2025 average, calculated by StatisticsGlobal from Smartlead and Belkins data.",
      "value": 1.6,
      "unit": "x",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "Smartlead median sender 0.74% (replies per contact, senders with 500+ emails). Belkins average 0.45% (replies per email sent, 2025). 0.74 / 0.45 = 1.64. The two use different denominators: replies per contact counts each person once, replies per email counts every follow-up as a send.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-vs-bk-reply-2026"
    },
    {
      "id": "ce-bk-food-2025",
      "sentence": "Food and beverage had the highest B2B cold email reply rate of any industry in 2025, at 3.47%, according to Belkins.",
      "value": 3.47,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-food-2025"
    },
    {
      "id": "ce-bk-education-2025",
      "sentence": "Education had a B2B cold email reply rate of 1.37% in 2025, second among industries, according to Belkins.",
      "value": 1.37,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-education-2025"
    },
    {
      "id": "ce-bk-banking-2025",
      "sentence": "Banking had the lowest B2B cold email reply rate of any industry in 2025, at 0.18%, according to Belkins.",
      "value": 0.18,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-banking-2025"
    },
    {
      "id": "ce-bk-industry-gap-2025",
      "sentence": "The best industry for B2B cold email replies beat the worst by 19 times in 2025, calculated by StatisticsGlobal from Belkins data.",
      "value": 19,
      "unit": "x",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "Food and beverage 3.47% reply rate, banking 0.18% (from Belkins charts of the highest and lowest industries; the highest list is limited to industries with at least 20,000 emails). 3.47 / 0.18 = 19.3. Belkins' own text calls the gap between the best and worst sectors almost 10x, which does not match its charts.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-industry-gap-2025"
    },
    {
      "id": "ce-bk-small-co-2025",
      "sentence": "People at companies with 0 to 10 employees replied to 0.72% of B2B cold emails in 2025, according to Belkins.",
      "value": 0.72,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-small-co-2025"
    },
    {
      "id": "ce-bk-enterprise-2025",
      "sentence": "People at companies with 10,000+ employees replied to 0.22% of B2B cold emails in 2025, according to Belkins.",
      "value": 0.22,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-enterprise-2025"
    },
    {
      "id": "ce-bk-size-gap-2025",
      "sentence": "People at companies with up to 10 employees replied to B2B cold emails at 3.3 times the rate of people at 10,000+ employee firms in 2025, calculated by StatisticsGlobal from Belkins data.",
      "value": 3.3,
      "unit": "x",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "0 to 10 employees 0.72% reply rate, 10,000+ employees 0.22%. 0.72 / 0.22 = 3.27.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-size-gap-2025"
    },
    {
      "id": "ce-bk-enterprise-vs-avg-2025",
      "sentence": "People at 10,000+ employee firms replied to B2B cold emails at less than half the overall average rate in 2025, calculated by StatisticsGlobal from Belkins data.",
      "value": 49,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "10,000+ employees 0.22% reply rate, all campaigns 0.45%. 0.22 / 0.45 = 0.489, or 49% of the average.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-enterprise-vs-avg-2025"
    },
    {
      "id": "ce-bk-founders-2025",
      "sentence": "Founders and owners replied to 0.57% of B2B cold emails in 2025, the highest of any seniority group, according to Belkins.",
      "value": 0.57,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-founders-2025"
    },
    {
      "id": "ce-bk-clevel-2025",
      "sentence": "C-level executives replied to 0.42% of B2B cold emails in 2025, according to Belkins.",
      "value": 0.42,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-clevel-2025"
    },
    {
      "id": "ce-bk-vp-2025",
      "sentence": "Vice presidents replied to 0.32% of B2B cold emails in 2025, the lowest of any seniority group, according to Belkins.",
      "value": 0.32,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-vp-2025"
    },
    {
      "id": "ce-bk-poland-2025",
      "sentence": "Cold emails to Poland had a 1.43% reply rate in 2025, the highest of any country, according to Belkins.",
      "value": 1.43,
      "unit": "%",
      "place": "Poland",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-poland-2025"
    },
    {
      "id": "ce-bk-us-2025",
      "sentence": "Cold emails to the United States had a 0.51% reply rate in 2025, across 5.6 million+ emails, according to Belkins.",
      "value": 0.51,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-us-2025"
    },
    {
      "id": "ce-bk-uk-2025",
      "sentence": "Cold emails to the United Kingdom had a 0.48% reply rate in 2025, according to Belkins.",
      "value": 0.48,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-uk-2025"
    },
    {
      "id": "ce-bk-canada-2025",
      "sentence": "Cold emails to Canada had a 0.63% reply rate in 2025, across 266,000 emails, according to Belkins.",
      "value": 0.63,
      "unit": "%",
      "place": "Canada",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-canada-2025"
    },
    {
      "id": "ce-bk-poland-vs-us-2025",
      "sentence": "Cold emails to Poland drew 2.8 times the reply rate of cold emails to the United States in 2025, calculated by StatisticsGlobal from Belkins data.",
      "value": 2.8,
      "unit": "x",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "Poland 1.43% across 46,000 emails, United States 0.51% across 5.6 million+ emails. 1.43 / 0.51 = 2.80.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-poland-vs-us-2025"
    },
    {
      "id": "ce-sl-step1-2026",
      "sentence": "The first email in a cold email sequence earned a 1.18% reply rate in 2026, according to Smartlead.",
      "value": 1.18,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "Do cold email follow-ups work? Reply rate by step",
      "source_url": "https://www.smartlead.ai/benchmarks/do-cold-email-follow-ups-work",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261003011417/https://www.smartlead.ai/benchmarks/do-cold-email-follow-ups-work",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-step1-2026"
    },
    {
      "id": "ce-sl-step2-2026",
      "sentence": "The second email in a cold email sequence earned a 0.73% reply rate in 2026, 62% of the first email's rate, according to Smartlead.",
      "value": 0.73,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "Do cold email follow-ups work? Reply rate by step",
      "source_url": "https://www.smartlead.ai/benchmarks/do-cold-email-follow-ups-work",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261003011417/https://www.smartlead.ai/benchmarks/do-cold-email-follow-ups-work",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-step2-2026"
    },
    {
      "id": "ce-sl-step7-2026",
      "sentence": "The seventh email in a cold email sequence still earned a 0.33% reply rate in 2026, one reply per 303 contacts, according to Smartlead.",
      "value": 0.33,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "Do cold email follow-ups work? Reply rate by step",
      "source_url": "https://www.smartlead.ai/benchmarks/do-cold-email-follow-ups-work",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261003011417/https://www.smartlead.ai/benchmarks/do-cold-email-follow-ups-work",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-step7-2026"
    },
    {
      "id": "ce-sl-step-decline-2026",
      "sentence": "Cold email reply rates fell 72% from the first email to the seventh email of a sequence in 2026, calculated by StatisticsGlobal from Smartlead data.",
      "value": 72,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Smartlead",
      "source_title": "Do cold email follow-ups work? Reply rate by step",
      "source_url": "https://www.smartlead.ai/benchmarks/do-cold-email-follow-ups-work",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261003011417/https://www.smartlead.ai/benchmarks/do-cold-email-follow-ups-work",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "Email 1 reply rate 1.18%, email 7 reply rate 0.33%. (1.18 - 0.33) / 1.18 = 0.720, or 72%.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-step-decline-2026"
    },
    {
      "id": "ce-sl-seq-length-2026",
      "sentence": "The typical cold email sequence ran 3 emails in 2026, and the bottom 10% of senders sent just one, according to Smartlead.",
      "value": 3,
      "unit": "emails",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-seq-length-2026"
    },
    {
      "id": "ce-bkf-step1-2025",
      "sentence": "The first email in a B2B cold email sequence had a 0.59% reply rate in 2025, the highest of any step, according to Belkins.",
      "value": 0.59,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "Sales follow-up statistics in B2B: Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/sales-follow-up-statistics",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260926082709/https://belkins.io/blog/sales-follow-up-statistics",
      "sample": "Belkins managed outreach in 2025: 7,530,489 sent emails, 112,005 LinkedIn invite-based sequences across 33 client projects plus 15 million+ contacts from the Expandi platform, and 46,000+ call records across 8 client projects.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bkf-step1-2025"
    },
    {
      "id": "ce-bkf-step-decline-2025",
      "sentence": "B2B cold email reply rates fell 53% from step 1 to step 6 of a sequence in 2025, calculated by StatisticsGlobal from Belkins data.",
      "value": 53,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Belkins",
      "source_title": "Sales follow-up statistics in B2B: Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/sales-follow-up-statistics",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260926082709/https://belkins.io/blog/sales-follow-up-statistics",
      "sample": "Belkins managed outreach in 2025: 7,530,489 sent emails, 112,005 LinkedIn invite-based sequences across 33 client projects plus 15 million+ contacts from the Expandi platform, and 46,000+ call records across 8 client projects.",
      "method": "Step 1 reply rate 0.59%, step 6 reply rate 0.28% (Belkins chart). (0.59 - 0.28) / 0.59 = 0.525, or 53%.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bkf-step-decline-2025"
    },
    {
      "id": "ce-bkf-step3-meetings-2025",
      "sentence": "The third email in a B2B cold email sequence booked 35.6% of all email-sourced meetings in 2025, according to Belkins.",
      "value": 35.6,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "Sales follow-up statistics in B2B: Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/sales-follow-up-statistics",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260926082709/https://belkins.io/blog/sales-follow-up-statistics",
      "sample": "Belkins managed outreach in 2025: 7,530,489 sent emails, 112,005 LinkedIn invite-based sequences across 33 client projects plus 15 million+ contacts from the Expandi platform, and 46,000+ call records across 8 client projects.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bkf-step3-meetings-2025"
    },
    {
      "id": "ce-bkf-step3plus-meetings-2025",
      "sentence": "Steps 3 to 5 of B2B cold email sequences drove 53.5% of all email-sourced meetings in 2025, according to Belkins.",
      "value": 53.5,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "Sales follow-up statistics in B2B: Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/sales-follow-up-statistics",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260926082709/https://belkins.io/blog/sales-follow-up-statistics",
      "sample": "Belkins managed outreach in 2025: 7,530,489 sent emails, 112,005 LinkedIn invite-based sequences across 33 client projects plus 15 million+ contacts from the Expandi platform, and 46,000+ call records across 8 client projects.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bkf-step3plus-meetings-2025"
    },
    {
      "id": "ce-bkf-call-share-2025",
      "sentence": "Cold calling accounted for 33.6% of appointments booked by Belkins in 2025, against 50% for email, according to Belkins.",
      "value": 33.6,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "Sales follow-up statistics in B2B: Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/sales-follow-up-statistics",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260926082709/https://belkins.io/blog/sales-follow-up-statistics",
      "sample": "Belkins managed outreach in 2025: 7,530,489 sent emails, 112,005 LinkedIn invite-based sequences across 33 client projects plus 15 million+ contacts from the Expandi platform, and 46,000+ call records across 8 client projects.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bkf-call-share-2025"
    },
    {
      "id": "ce-bkf-call-connect-2025",
      "sentence": "Cold calls connected with 18.6% of prospects reached in 2025, against a 0.45% reply rate for email, according to Belkins.",
      "value": 18.6,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "Sales follow-up statistics in B2B: Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/sales-follow-up-statistics",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260926082709/https://belkins.io/blog/sales-follow-up-statistics",
      "sample": "Belkins managed outreach in 2025: 7,530,489 sent emails, 112,005 LinkedIn invite-based sequences across 33 client projects plus 15 million+ contacts from the Expandi platform, and 46,000+ call records across 8 client projects.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bkf-call-connect-2025"
    },
    {
      "id": "ce-bk-appointments-2025",
      "sentence": "Belkins booked over 1,200 appointments from 7.5 million cold emails sent in 2025, according to Belkins.",
      "value": 1200,
      "unit": "appointments",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-appointments-2025"
    },
    {
      "id": "ce-gong-meeting-rate-2025",
      "sentence": "About 0.29% of cold emails sent by the average sales rep booked a meeting in 2025, calculated by StatisticsGlobal from Gong data.",
      "value": 0.29,
      "unit": "%",
      "place": "Global (Gong data)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Gong",
      "source_title": "Does cold email even work any more? Here's what the data says",
      "source_url": "https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "source_published": "24 July 2025, updated 27 May 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260509234527/https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "sample": "28 million+ cold emails analysed with Gong data, in an article written with Outbound Squad. The data period is not stated.",
      "method": "Gong reports 344 cold emails per meeting for the average rep. 1 / 344 = 0.00291, or 0.29% of emails.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-gong-meeting-rate-2025"
    },
    {
      "id": "ce-gong-top10-2025",
      "sentence": "The top 10% of sales reps booked 8.1 times more meetings from cold email than the average rep, according to a 2025 Gong analysis.",
      "value": 8.1,
      "unit": "x",
      "place": "Global (Gong data)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Gong",
      "source_title": "Does cold email even work any more? Here's what the data says",
      "source_url": "https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "source_published": "24 July 2025, updated 27 May 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260509234527/https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "sample": "28 million+ cold emails analysed with Gong data, in an article written with Outbound Squad. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-gong-top10-2025"
    },
    {
      "id": "ce-gong-top25-2025",
      "sentence": "The top 25% of sales reps booked 4.3 times more meetings from cold email than the average rep, according to a 2025 Gong analysis.",
      "value": 4.3,
      "unit": "x",
      "place": "Global (Gong data)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Gong",
      "source_title": "Does cold email even work any more? Here's what the data says",
      "source_url": "https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "source_published": "24 July 2025, updated 27 May 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260509234527/https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "sample": "28 million+ cold emails analysed with Gong data, in an article written with Outbound Squad. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-gong-top25-2025"
    },
    {
      "id": "ce-gong-top-replies-2025",
      "sentence": "Top sales reps got 4.2 times more cold email replies than average reps, according to a 2025 Gong analysis.",
      "value": 4.2,
      "unit": "x",
      "place": "Global (Gong data)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Gong",
      "source_title": "Does cold email even work any more? Here's what the data says",
      "source_url": "https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "source_published": "24 July 2025, updated 27 May 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260509234527/https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "sample": "28 million+ cold emails analysed with Gong data, in an article written with Outbound Squad. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-gong-top-replies-2025"
    },
    {
      "id": "ce-gong-pitching-2025",
      "sentence": "Pitching the product cut cold email reply rates by up to 57%, according to a 2025 Gong analysis of 28 million+ cold emails.",
      "value": 57,
      "unit": "%",
      "place": "Global (Gong data)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Gong",
      "source_title": "Does cold email even work any more? Here's what the data says",
      "source_url": "https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "source_published": "24 July 2025, updated 27 May 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20260509234527/https://www.gong.io/blog/does-cold-email-even-work-any-more-heres-what-the-data-says",
      "sample": "28 million+ cold emails analysed with Gong data, in an article written with Outbound Squad. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-gong-pitching-2025"
    },
    {
      "id": "ce-sl-bounce-q4-2026",
      "sentence": "A quarter of cold email senders had a bounce rate of 3.21% or higher in 2026, above the 2% danger line, according to Smartlead.",
      "value": 3.21,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-bounce-q4-2026"
    },
    {
      "id": "ce-sl-auth-2026",
      "sentence": "Cold email senders with SPF, DKIM and DMARC set up needed 108 contacts per reply in 2026, against 120 for unverified senders, according to Smartlead.",
      "value": 108,
      "unit": "contacts per reply",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-auth-2026"
    },
    {
      "id": "ce-sl-gmail-2026",
      "sentence": "Cold email senders on Gmail needed about 90 contacts per reply in 2026, against 120 on Outlook and 179 on custom servers, according to Smartlead.",
      "value": 90,
      "unit": "contacts per reply",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "Gmail vs Outlook for cold email: cold email replies by sending provider",
      "source_url": "https://www.smartlead.ai/benchmarks/gmail-vs-outlook-cold-email",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261003011459/https://www.smartlead.ai/benchmarks/gmail-vs-outlook-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-gmail-2026"
    },
    {
      "id": "ce-sl-custom-reply-2026",
      "sentence": "Cold emails sent from custom mail servers had a reply rate of 0.56% in 2026, against 1.11% for Gmail and 0.83% for Outlook, according to Smartlead.",
      "value": 0.56,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "Gmail vs Outlook for cold email: cold email replies by sending provider",
      "source_url": "https://www.smartlead.ai/benchmarks/gmail-vs-outlook-cold-email",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261003011459/https://www.smartlead.ai/benchmarks/gmail-vs-outlook-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-custom-reply-2026"
    },
    {
      "id": "ce-sl-mailbox-sends-2026",
      "sentence": "The typical mailbox sent about 14 cold emails a day in 2026, and the heaviest 10% sent 42, according to Smartlead.",
      "value": 14,
      "unit": "emails per day",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-mailbox-sends-2026"
    },
    {
      "id": "ce-sl-mailboxes-2026",
      "sentence": "The typical Smartlead account ran 20 sending mailboxes in 2026, according to Smartlead.",
      "value": 20,
      "unit": "mailboxes",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-mailboxes-2026"
    },
    {
      "id": "ce-sl-campaign-size-2026",
      "sentence": "The typical cold email campaign went to 499 people in 2026, and the biggest campaigns passed 5,700, according to Smartlead.",
      "value": 499,
      "unit": "people",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-campaign-size-2026"
    },
    {
      "id": "ce-sl-warmup-days-2026",
      "sentence": "Cold email senders waited a typical 8.0 days from setup to their first campaign in 2026, down from 9.4 a year earlier, according to Smartlead.",
      "value": 8,
      "unit": "days",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-warmup-days-2026"
    },
    {
      "id": "ce-sl-7am-2026",
      "sentence": "Cold email reply rates peaked at 1.34% for emails sent around 7am in the recipient's time zone in 2026, according to Smartlead.",
      "value": 1.34,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-7am-2026"
    },
    {
      "id": "ce-sl-weekday-2026",
      "sentence": "Cold email reply rates ranged only from 0.82% to 0.91% across the days of the week in 2026, according to Smartlead.",
      "value": 0.91,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-weekday-2026"
    },
    {
      "id": "ce-sl-weekday-gap-2026",
      "sentence": "The best day of the week for cold email replies beat the worst by only 11% in 2026, calculated by StatisticsGlobal from Smartlead data.",
      "value": 11,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "Day-of-week reply rates ranged from 0.82% (lowest day) to 0.91% (highest day). 0.91 / 0.82 = 1.110, an 11% difference. For comparison, the 7am peak of 1.34% is well above every daily average.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-weekday-gap-2026"
    },
    {
      "id": "ce-sl-reply-1h-2026",
      "sentence": "64% of cold email replies arrived within one hour of sending in 2026, according to Smartlead.",
      "value": 64,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-reply-1h-2026"
    },
    {
      "id": "ce-sl-reply-24h-2026",
      "sentence": "88.5% of cold email replies arrived within 24 hours of sending in 2026, according to Smartlead.",
      "value": 88.5,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "The State of Cold Email 2026: cold email statistics and benchmarks",
      "source_url": "https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "source_published": "2026, period not stated, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261020004117/https://www.smartlead.ai/benchmarks/state-of-cold-email",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-reply-24h-2026"
    },
    {
      "id": "ce-bk-morning-2025",
      "sentence": "B2B cold emails sent between 8am and noon had a 0.54% reply rate in 2025, the best time slot, according to Belkins.",
      "value": 0.54,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-morning-2025"
    },
    {
      "id": "ce-bk-morning-vs-night-2025",
      "sentence": "B2B cold emails sent between 8am and noon drew a 35% higher reply rate than late-evening sends in 2025, calculated by StatisticsGlobal from Belkins data.",
      "value": 35,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "8am to noon 0.54%, late evening (8pm to 11pm) and night 0.40%. 0.54 / 0.40 = 1.35, a 35% higher rate.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-morning-vs-night-2025"
    },
    {
      "id": "ce-bk-midweek-2025",
      "sentence": "B2B cold emails sent on Wednesdays and Thursdays each had a 0.48% reply rate in 2025, the best working days, according to Belkins.",
      "value": 0.48,
      "unit": "%",
      "place": "Global (Belkins client campaigns, mostly US)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Belkins",
      "source_title": "What are B2B cold email response rates? Belkins' 2026 study",
      "source_url": "https://belkins.io/blog/cold-email-response-rates",
      "source_published": "26 June 2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261029094932/https://belkins.io/blog/cold-email-response-rates",
      "sample": "7,530,489 cold emails and 34,393 unique replies from Belkins client campaigns, January to December 2025. Reply rate is unique replies divided by emails sent, excluding auto-replies and bounces. Open tracking was off.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-bk-midweek-2025"
    },
    {
      "id": "ce-sl-length-2026",
      "sentence": "First cold emails under 50 words earned a 1.47% reply rate in 2026, the highest of any length band, according to Smartlead.",
      "value": 1.47,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "How long should a cold email be? Reply rate by length",
      "source_url": "https://www.smartlead.ai/benchmarks/ideal-cold-email-length",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261003011501/https://www.smartlead.ai/benchmarks/ideal-cold-email-length",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-length-2026"
    },
    {
      "id": "ce-sl-length-100-2026",
      "sentence": "First cold emails of 100 to 149 words earned a 1.03% reply rate in 2026, the lowest of any length band, according to Smartlead.",
      "value": 1.03,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Smartlead",
      "source_title": "How long should a cold email be? Reply rate by length",
      "source_url": "https://www.smartlead.ai/benchmarks/ideal-cold-email-length",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261003011501/https://www.smartlead.ai/benchmarks/ideal-cold-email-length",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-length-100-2026"
    },
    {
      "id": "ce-sl-length-gap-2026",
      "sentence": "First cold emails under 50 words earned a 43% higher reply rate than emails of 100 to 149 words in 2026, calculated by StatisticsGlobal from Smartlead data.",
      "value": 43,
      "unit": "%",
      "place": "Global (Smartlead senders)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Smartlead",
      "source_title": "How long should a cold email be? Reply rate by length",
      "source_url": "https://www.smartlead.ai/benchmarks/ideal-cold-email-length",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "https://web.archive.org/web/20261003011501/https://www.smartlead.ai/benchmarks/ideal-cold-email-length",
      "sample": "More than 850 million emails sent through Smartlead, combined anonymous platform data. Only senders with at least 500 emails sent in the period are included. Reply rate is replies divided by contacts. The data period is not stated.",
      "method": "Under 50 words 1.47% reply rate, 100 to 149 words 1.03%. 1.47 / 1.03 = 1.427, a 43% higher rate.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/cold-email-statistics/#stat-ce-sl-length-gap-2026"
    }
  ]
}