{
  "title": "Content Marketing Statistics 2026: Strategy, Budgets, AI, ROI and Formats",
  "url": "https://statisticsglobal.org/content-marketing-statistics/",
  "updated": "2026-11-02",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/content-marketing-statistics/)",
  "statistics": [
    {
      "id": "cm-cmi-strategy-2025",
      "sentence": "97% of B2B marketers had a content strategy in 2025, according to Content Marketing Institute.",
      "value": 97,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-strategy-2025"
    },
    {
      "id": "cm-calc-ai-average",
      "sentence": "The average of four 2025 and 2026 surveys puts AI use among content marketers at 88.6%, calculated by StatisticsGlobal from Content Marketing Institute, Orbit Media Studios, Ahrefs and HubSpot data.",
      "value": 88.6,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "Simple mean of four headline figures: Content Marketing Institute 95% (2025), Orbit Media Studios 92.4% (2026), Ahrefs 87% (2025), HubSpot 80% (2026). (95 + 92.4 + 87 + 80) / 4 = 88.6%. The surveys define use differently and have different samples, so treat this as a rough midpoint.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-ai-average"
    },
    {
      "id": "cm-orbit-strong-2026",
      "sentence": "13.9% of content marketers said their blog delivered strong results in 2026, an all-time low, according to Orbit Media Studios.",
      "value": 13.9,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-orbit-strong-2026"
    },
    {
      "id": "cm-calc-ai-vs-people",
      "sentence": "B2B marketers were 5 times as likely to plan more investment in AI tools as in their own people for 2026 in 2025, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 5,
      "unit": "x",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "Share planning to increase investment in AI-powered marketing tools (45%) divided by share planning to increase investment in human resources such as salaries, training and development (9%) = 5.0.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-ai-vs-people"
    },
    {
      "id": "cm-cmi-eff-video-2024",
      "sentence": "58% of B2B marketers rated videos among their most effective content types in 2024, according to Content Marketing Institute.",
      "value": 58,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-eff-video-2024"
    },
    {
      "id": "cm-cmi-strategy-2024",
      "sentence": "95% of B2B marketers had a content strategy in 2024, according to Content Marketing Institute.",
      "value": 95,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-strategy-2024"
    },
    {
      "id": "cm-calc-strategy-change",
      "sentence": "The share of B2B marketers with a content strategy rose 2 percentage points between 2024 and 2025, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 2,
      "unit": " points",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "2025 survey: 97% have a content strategy. 2024 survey: 95% have a content strategy. 97 - 95 = 2 percentage points. Both are Content Marketing Institute and MarketingProfs B2B surveys with different samples (1,015 and 980).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-strategy-change"
    },
    {
      "id": "cm-cmi-improved-2025",
      "sentence": "61% of B2B marketers with a content strategy said it improved over the previous 12 months in 2025, according to Content Marketing Institute.",
      "value": 61,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-improved-2025"
    },
    {
      "id": "cm-calc-strategy-net",
      "sentence": "Net content strategy improvement was plus 52 points among B2B marketers in 2025, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 52,
      "unit": " points",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "Improved: 13% significantly + 48% somewhat = 61%. Declined: 8% somewhat + 1% significantly = 9%. 61 - 9 = net +52 percentage points.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-strategy-net"
    },
    {
      "id": "cm-cmi-refine-2025",
      "sentence": "74% of B2B marketers pointed to strategy refinement as a driver of content strategy improvement in 2025, according to Content Marketing Institute.",
      "value": 74,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-refine-2025"
    },
    {
      "id": "cm-cmi-tech-driver-2025",
      "sentence": "51% of B2B marketers credited new technology with improving their content strategy in 2025, according to Content Marketing Institute.",
      "value": 51,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-tech-driver-2025"
    },
    {
      "id": "cm-cmi-chal-action-2025",
      "sentence": "40% of B2B marketers named creating content that prompts a desired action as a top content challenge in 2025, according to Content Marketing Institute.",
      "value": 40,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-chal-action-2025"
    },
    {
      "id": "cm-cmi-chal-resources-2025",
      "sentence": "39% of B2B marketers named resource constraints as a top content marketing challenge in 2025, according to Content Marketing Institute.",
      "value": 39,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-chal-resources-2025"
    },
    {
      "id": "cm-cmi-chal-measure-2025",
      "sentence": "33% of B2B marketers named measuring content effectiveness as a top content marketing challenge in 2025, according to Content Marketing Institute.",
      "value": 33,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-chal-measure-2025"
    },
    {
      "id": "cm-cmi-inv-ai-2025",
      "sentence": "45% of B2B marketers planned to raise investment in AI-powered marketing tools for 2026, in a 2025 survey by Content Marketing Institute.",
      "value": 45,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-inv-ai-2025"
    },
    {
      "id": "cm-cmi-inv-events-2025",
      "sentence": "33% of B2B marketers planned to raise investment in events and experiential marketing for 2026, in a 2025 survey by Content Marketing Institute.",
      "value": 33,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-inv-events-2025"
    },
    {
      "id": "cm-cmi-inv-owned-2025",
      "sentence": "32% of B2B marketers planned to raise investment in owned media such as content, website, blog and email for 2026, in a 2025 survey by Content Marketing Institute.",
      "value": 32,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-inv-owned-2025"
    },
    {
      "id": "cm-cmi-inv-paid-2025",
      "sentence": "25% of B2B marketers planned to raise investment in paid media for 2026, in a 2025 survey by Content Marketing Institute.",
      "value": 25,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-inv-paid-2025"
    },
    {
      "id": "cm-cmi-inv-people-2025",
      "sentence": "9% of B2B marketers planned to raise investment in salaries, training and development for 2026, in a 2025 survey by Content Marketing Institute.",
      "value": 9,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-inv-people-2025"
    },
    {
      "id": "cm-calc-owned-vs-paid",
      "sentence": "Owned media led paid media by 7 points as a planned 2026 investment area among B2B marketers in 2025, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 7,
      "unit": " points",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "Share planning to increase investment in owned media (32%) minus share planning to increase paid media (25%) = 7 percentage points.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-owned-vs-paid"
    },
    {
      "id": "cm-cmi-exp-budget-2025",
      "sentence": "78% of B2B marketers allocated budget to experiential marketing in 2025, according to Content Marketing Institute.",
      "value": 78,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-exp-budget-2025"
    },
    {
      "id": "cm-cmi-budget-up-2024",
      "sentence": "46% of B2B marketers who knew their budget expected content marketing spend to rise in 2025, in a 2024 survey by Content Marketing Institute.",
      "value": 46,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-budget-up-2024"
    },
    {
      "id": "cm-cmi-inv-video-2024",
      "sentence": "61% of B2B marketers expected their organisation to raise investment in video in 2025, in a 2024 survey by Content Marketing Institute.",
      "value": 61,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-inv-video-2024"
    },
    {
      "id": "cm-cmi-ai-use-2025",
      "sentence": "95% of B2B marketers said their organisations used AI-powered applications in 2025, according to Content Marketing Institute.",
      "value": 95,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-ai-use-2025"
    },
    {
      "id": "cm-orbit-ai-2026",
      "sentence": "92.4% of content marketers used AI for blogging in 2026, according to Orbit Media Studios.",
      "value": 92.4,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-orbit-ai-2026"
    },
    {
      "id": "cm-ahrefs-ai-2025",
      "sentence": "87% of marketers used AI to create or help create content in 2025, according to Ahrefs.",
      "value": 87,
      "unit": "%",
      "place": "Global",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Ahrefs",
      "source_title": "Marketers Using AI Publish 42% More Content [+ New Research Report]",
      "source_url": "https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "source_published": "11 June 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261022065742/https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "sample": "Ahrefs survey of 879 marketers on generative AI in content marketing, published June 2025. Self-reported. Ahrefs sells SEO and AI content software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-ahrefs-ai-2025"
    },
    {
      "id": "cm-hs-ai-content-2026",
      "sentence": "80% of marketers used AI for content creation in 2026, according to HubSpot.",
      "value": 80,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "The 2026 State of Marketing Report",
      "source_url": "https://www.hubspot.com/state-of-marketing",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261022044611/https://www.hubspot.com/state-of-marketing",
      "sample": "HubSpot 2026 State of Marketing survey. Sample size and fieldwork dates are not given on the report landing page. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-hs-ai-content-2026"
    },
    {
      "id": "cm-calc-ai-spread",
      "sentence": "Reported AI use in content marketing ranged across a 15-point spread in 2025 and 2026 surveys, calculated by StatisticsGlobal from Content Marketing Institute and HubSpot data.",
      "value": 15,
      "unit": " points",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "HubSpot",
      "source_title": "The 2026 State of Marketing Report",
      "source_url": "https://www.hubspot.com/state-of-marketing",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261022044611/https://www.hubspot.com/state-of-marketing",
      "sample": "HubSpot 2026 State of Marketing survey. Sample size and fieldwork dates are not given on the report landing page. HubSpot sells marketing software.",
      "method": "Highest figure: Content Marketing Institute, 95% of B2B marketers say their organisations use AI-powered applications (2025). Lowest figure: HubSpot, 80% of marketers use AI for content creation (2026). 95 - 80 = 15 percentage points. Orbit Media (92.4%) and Ahrefs (87%) sit between them.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-ai-spread"
    },
    {
      "id": "cm-hs-ai-media-2026",
      "sentence": "75% of marketers used AI for media production in 2026, according to HubSpot.",
      "value": 75,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "The 2026 State of Marketing Report",
      "source_url": "https://www.hubspot.com/state-of-marketing",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261022044611/https://www.hubspot.com/state-of-marketing",
      "sample": "HubSpot 2026 State of Marketing survey. Sample size and fieldwork dates are not given on the report landing page. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-hs-ai-media-2026"
    },
    {
      "id": "cm-hs-disruption-2026",
      "sentence": "61% of marketers believed AI was causing marketing's biggest disruption in 20 years in 2026, according to HubSpot.",
      "value": 61,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "The 2026 State of Marketing Report",
      "source_url": "https://www.hubspot.com/state-of-marketing",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261022044611/https://www.hubspot.com/state-of-marketing",
      "sample": "HubSpot 2026 State of Marketing survey. Sample size and fieldwork dates are not given on the report landing page. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-hs-disruption-2026"
    },
    {
      "id": "cm-cmi-genai-2024",
      "sentence": "81% of B2B marketers said their teams used generative AI tools in 2024, according to Content Marketing Institute.",
      "value": 81,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-genai-2024"
    },
    {
      "id": "cm-cmi-genai-2023",
      "sentence": "72% of B2B marketers said their teams used generative AI tools in 2023, according to Content Marketing Institute.",
      "value": 72,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2023",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-genai-2023"
    },
    {
      "id": "cm-calc-genai-change",
      "sentence": "Generative AI use among B2B marketing teams rose 9 percentage points between 2023 and 2024, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 9,
      "unit": " points",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "Content Marketing Institute 2025 outlook report: 81% of B2B marketers said their teams used generative AI tools in 2024, up from 72% the previous year. 81 - 72 = 9 percentage points.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-genai-change"
    },
    {
      "id": "cm-cmi-ai-content-2025",
      "sentence": "89% of B2B marketers using AI used it for content creation tools such as copywriting in 2025, according to Content Marketing Institute.",
      "value": 89,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-ai-content-2025"
    },
    {
      "id": "cm-cmi-ai-prod-2025",
      "sentence": "87% of B2B marketers using AI for content creation said productivity improved in 2025, according to Content Marketing Institute.",
      "value": 87,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-ai-prod-2025"
    },
    {
      "id": "cm-cmi-ai-qual-up-2025",
      "sentence": "58% of B2B marketers using AI for content creation said content quality improved in 2025, according to Content Marketing Institute.",
      "value": 58,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-ai-qual-up-2025"
    },
    {
      "id": "cm-cmi-ai-qual-down-2025",
      "sentence": "12% of B2B marketers using AI for content creation said content quality decreased in 2025, according to Content Marketing Institute.",
      "value": 12,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-ai-qual-down-2025"
    },
    {
      "id": "cm-calc-ai-quality-net",
      "sentence": "Net AI impact on content quality was plus 46 points among B2B marketers in 2025, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 46,
      "unit": " points",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "Among B2B marketers using AI for content creation: 58% say content quality improved, 12% say it decreased. 58 - 12 = net +46 percentage points.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-ai-quality-net"
    },
    {
      "id": "cm-cmi-ai-perf-2025",
      "sentence": "39% of B2B marketers using AI for content creation said content performance improved in 2025, according to Content Marketing Institute.",
      "value": 39,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-ai-perf-2025"
    },
    {
      "id": "cm-calc-ai-prod-vs-perf",
      "sentence": "AI users were 48 points more likely to report better productivity than better content performance in 2025, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 48,
      "unit": " points",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "Among B2B marketers using AI for content creation: 87% say productivity improved, 39% say content performance improved. 87 - 39 = 48 percentage points.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-ai-prod-vs-perf"
    },
    {
      "id": "cm-cmi-ai-agents-2025",
      "sentence": "28% of B2B marketers experimented with AI agents in 2025, according to Content Marketing Institute.",
      "value": 28,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-ai-agents-2025"
    },
    {
      "id": "cm-ahrefs-median-ai-2025",
      "sentence": "Marketers using AI published a median of 17 articles a month in 2025, according to Ahrefs.",
      "value": 17,
      "unit": " articles",
      "place": "Global",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Ahrefs",
      "source_title": "Marketers Using AI Publish 42% More Content [+ New Research Report]",
      "source_url": "https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "source_published": "11 June 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261022065742/https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "sample": "Ahrefs survey of 879 marketers on generative AI in content marketing, published June 2025. Self-reported. Ahrefs sells SEO and AI content software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-ahrefs-median-ai-2025"
    },
    {
      "id": "cm-ahrefs-median-noai-2025",
      "sentence": "Marketers not using AI published a median of 12 articles a month in 2025, according to Ahrefs.",
      "value": 12,
      "unit": " articles",
      "place": "Global",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Ahrefs",
      "source_title": "Marketers Using AI Publish 42% More Content [+ New Research Report]",
      "source_url": "https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "source_published": "11 June 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261022065742/https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "sample": "Ahrefs survey of 879 marketers on generative AI in content marketing, published June 2025. Self-reported. Ahrefs sells SEO and AI content software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-ahrefs-median-noai-2025"
    },
    {
      "id": "cm-calc-ahrefs-uplift",
      "sentence": "Marketers using AI published a median of 5 more articles a month than non-users in 2025, calculated by StatisticsGlobal from Ahrefs data.",
      "value": 5,
      "unit": " articles",
      "place": "Global",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Ahrefs",
      "source_title": "Marketers Using AI Publish 42% More Content [+ New Research Report]",
      "source_url": "https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "source_published": "11 June 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261022065742/https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "sample": "Ahrefs survey of 879 marketers on generative AI in content marketing, published June 2025. Self-reported. Ahrefs sells SEO and AI content software.",
      "method": "Median monthly articles: 17 for AI users, 12 for non-users. 17 - 12 = 5 articles. Ahrefs reports this as 42% more (17 / 12 = 1.417).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-ahrefs-uplift"
    },
    {
      "id": "cm-ahrefs-disclose-2025",
      "sentence": "Only 16% of companies using AI for content disclosed that use in 2025, according to Ahrefs.",
      "value": 16,
      "unit": "%",
      "place": "Global",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Ahrefs",
      "source_title": "Marketers Using AI Publish 42% More Content [+ New Research Report]",
      "source_url": "https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "source_published": "11 June 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261022065742/https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "sample": "Ahrefs survey of 879 marketers on generative AI in content marketing, published June 2025. Self-reported. Ahrefs sells SEO and AI content software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-ahrefs-disclose-2025"
    },
    {
      "id": "cm-ahrefs-chatgpt-2025",
      "sentence": "44% of marketers used ChatGPT for content creation in 2025, ahead of Gemini at 15% and Claude at 10%, according to Ahrefs.",
      "value": 44,
      "unit": "%",
      "place": "Global",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Ahrefs",
      "source_title": "Marketers Using AI Publish 42% More Content [+ New Research Report]",
      "source_url": "https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "source_published": "11 June 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261022065742/https://ahrefs.com/blog/marketers-using-ai-publish-more-content/",
      "sample": "Ahrefs survey of 879 marketers on generative AI in content marketing, published June 2025. Self-reported. Ahrefs sells SEO and AI content software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-ahrefs-chatgpt-2025"
    },
    {
      "id": "cm-ahrefs-pages-2025",
      "sentence": "74.2% of new English-language web pages contained AI-generated content in April 2025, according to Ahrefs.",
      "value": 74.2,
      "unit": "%",
      "place": "Worldwide (English-language pages)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Ahrefs",
      "source_title": "74% of New Webpages Include AI Content (Study of 900k Pages)",
      "source_url": "https://ahrefs.com/blog/what-percentage-of-new-content-is-ai-generated/",
      "source_published": "19 May 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261023233535/https://ahrefs.com/blog/what-percentage-of-new-content-is-ai-generated/",
      "sample": "900,000 English-language web pages first found by the Ahrefs crawler in April 2025, one page per domain, classified by the Ahrefs AI content detector (bot_or_not). No detector is fully accurate.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-ahrefs-pages-2025"
    },
    {
      "id": "cm-ahrefs-pure-ai-2025",
      "sentence": "Only 2.5% of new English-language web pages were pure AI content in April 2025, according to Ahrefs.",
      "value": 2.5,
      "unit": "%",
      "place": "Worldwide (English-language pages)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Ahrefs",
      "source_title": "74% of New Webpages Include AI Content (Study of 900k Pages)",
      "source_url": "https://ahrefs.com/blog/what-percentage-of-new-content-is-ai-generated/",
      "source_published": "19 May 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261023233535/https://ahrefs.com/blog/what-percentage-of-new-content-is-ai-generated/",
      "sample": "900,000 English-language web pages first found by the Ahrefs crawler in April 2025, one page per domain, classified by the Ahrefs AI content detector (bot_or_not). No detector is fully accurate.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-ahrefs-pure-ai-2025"
    },
    {
      "id": "cm-calc-pure-ai-share",
      "sentence": "Only 3.4% of new web pages containing AI content were pure AI in April 2025, calculated by StatisticsGlobal from Ahrefs data.",
      "value": 3.4,
      "unit": "%",
      "place": "Worldwide (English-language pages)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Ahrefs",
      "source_title": "74% of New Webpages Include AI Content (Study of 900k Pages)",
      "source_url": "https://ahrefs.com/blog/what-percentage-of-new-content-is-ai-generated/",
      "source_published": "19 May 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261023233535/https://ahrefs.com/blog/what-percentage-of-new-content-is-ai-generated/",
      "sample": "900,000 English-language web pages first found by the Ahrefs crawler in April 2025, one page per domain, classified by the Ahrefs AI content detector (bot_or_not). No detector is fully accurate.",
      "method": "Pages categorised as pure AI (2.5% of all 900,000 pages) divided by pages containing any AI content (74.2%) = 3.37%, rounded to 3.4%.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-pure-ai-share"
    },
    {
      "id": "cm-cmi-effective-2025",
      "sentence": "59% of B2B marketers rated their marketing at least somewhat effective over the past 12 months in 2025, according to Content Marketing Institute.",
      "value": 59,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-effective-2025"
    },
    {
      "id": "cm-cmi-highly-eff-2025",
      "sentence": "12% of B2B marketers rated their marketing highly effective, exceeding goals, in 2025, according to Content Marketing Institute.",
      "value": 12,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-highly-eff-2025"
    },
    {
      "id": "cm-cmi-quality-driver-2025",
      "sentence": "65% of effective B2B marketing teams credited content relevance and quality for their results in 2025, according to Content Marketing Institute.",
      "value": 65,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-quality-driver-2025"
    },
    {
      "id": "cm-cmi-ent-effective-2025",
      "sentence": "68% of enterprise marketers rated their marketing highly or somewhat effective in 2025, according to Content Marketing Institute.",
      "value": 68,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "Enterprise Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/enterprise-research/enterprise-content-marketing-research-findings",
      "source_published": "21 January 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261005125828/https://contentmarketinginstitute.com/enterprise-research/enterprise-content-marketing-research-findings",
      "sample": "Same Content Marketing Institute and MarketingProfs survey as the 2026 B2B report (fielded 24 June to 14 August 2025, 1,229 responses). This cut reports 296 enterprise marketers (1,000+ employees), mostly from North America.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-ent-effective-2025"
    },
    {
      "id": "cm-calc-ent-vs-b2b",
      "sentence": "Enterprise marketers were 9 points more likely than all B2B marketers to rate their marketing effective in 2025, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 9,
      "unit": " points",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "Enterprise Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/enterprise-research/enterprise-content-marketing-research-findings",
      "source_published": "21 January 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261005125828/https://contentmarketinginstitute.com/enterprise-research/enterprise-content-marketing-research-findings",
      "sample": "Same Content Marketing Institute and MarketingProfs survey as the 2026 B2B report (fielded 24 June to 14 August 2025, 1,229 responses). This cut reports 296 enterprise marketers (1,000+ employees), mostly from North America.",
      "method": "Enterprise marketers rating marketing highly or somewhat effective: 68% (296 respondents). All B2B marketers: 59% (1,015 respondents). 68 - 59 = 9 percentage points. Both come from the same 2025 survey.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-ent-vs-b2b"
    },
    {
      "id": "cm-cmi-success-2024",
      "sentence": "22% of B2B marketers called their content marketing extremely or very successful in 2024, according to Content Marketing Institute.",
      "value": 22,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-success-2024"
    },
    {
      "id": "cm-orbit-strong-2022",
      "sentence": "26% of content marketers said their blog delivered strong results in 2022, according to Orbit Media Studios.",
      "value": 26,
      "unit": "%",
      "place": "Global",
      "data_year": "2022",
      "source_type": "Vendor survey",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-orbit-strong-2022"
    },
    {
      "id": "cm-calc-orbit-strong-drop",
      "sentence": "The share of bloggers reporting strong results fell 12 percentage points between 2022 and 2026, calculated by StatisticsGlobal from Orbit Media Studios data.",
      "value": 12,
      "unit": " points",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "Orbit Media Studios: \"strong results\" fell from 26% (2022) to 14% (2026, 13.9% unrounded). 26 - 14 = 12 percentage points, a fall of about 46% in relative terms.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-orbit-strong-drop"
    },
    {
      "id": "cm-orbit-dontknow-2026",
      "sentence": "18% of content marketers did not know whether their blog delivered results in 2026, according to Orbit Media Studios.",
      "value": 18,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-orbit-dontknow-2026"
    },
    {
      "id": "cm-cmi-awareness-2024",
      "sentence": "87% of B2B marketers said content marketing helped create brand awareness in 2024, according to Content Marketing Institute.",
      "value": 87,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-awareness-2024"
    },
    {
      "id": "cm-cmi-leads-2024",
      "sentence": "74% of B2B marketers said content marketing helped generate demand or leads in 2024, according to Content Marketing Institute.",
      "value": 74,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-leads-2024"
    },
    {
      "id": "cm-cmi-loyalty-2024",
      "sentence": "52% of B2B marketers said content marketing grew loyalty with existing customers in 2024, according to Content Marketing Institute.",
      "value": 52,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-loyalty-2024"
    },
    {
      "id": "cm-calc-awareness-vs-loyalty",
      "sentence": "Content helped B2B brand awareness 35 points more often than customer loyalty in 2024, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 35,
      "unit": " points",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "Share of B2B marketers saying content helped create brand awareness (87%) minus share saying it grew loyalty with existing customers (52%) = 35 percentage points.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-awareness-vs-loyalty"
    },
    {
      "id": "cm-cmi-roi-attrib-2024",
      "sentence": "56% of B2B marketers found it hard to attribute ROI to content efforts in 2024, according to Content Marketing Institute.",
      "value": 56,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-roi-attrib-2024"
    },
    {
      "id": "cm-cmi-abm-2025",
      "sentence": "65% of B2B marketers using account-based marketing said it outperformed traditional marketing in 2025, according to Content Marketing Institute.",
      "value": 65,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-abm-2025"
    },
    {
      "id": "cm-cmi-exp-shorter-2025",
      "sentence": "51% of B2B marketers who measured it said experiential touchpoints shortened the sales process in 2025, according to Content Marketing Institute.",
      "value": 51,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-exp-shorter-2025"
    },
    {
      "id": "cm-orbit-6plus-2026",
      "sentence": "39% of content marketers using six or more proven strategies reported strong results in 2026, according to Orbit Media Studios.",
      "value": 39,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-orbit-6plus-2026"
    },
    {
      "id": "cm-orbit-0to1-2026",
      "sentence": "4% of content marketers using zero or one proven strategy reported strong results in 2026, according to Orbit Media Studios.",
      "value": 4,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-orbit-0to1-2026"
    },
    {
      "id": "cm-calc-6plus-vs-0to1",
      "sentence": "Content marketers using six or more proven strategies were 9.75 times as likely to report strong results as those using one or none in 2026, calculated by StatisticsGlobal from Orbit Media Studios data.",
      "value": 9.75,
      "unit": "x",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "Share reporting strong results with 6+ strategies (39%) divided by share with 0 to 1 strategies (4%) = 9.75. Strategies counted by Orbit: influencer collaboration, long-form keyword articles, original research, webinars, visuals, editing, paid promotion and similar.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-6plus-vs-0to1"
    },
    {
      "id": "cm-cmi-eff-case-2024",
      "sentence": "53% of B2B marketers rated case studies and customer stories among their most effective content types in 2024, according to Content Marketing Institute.",
      "value": 53,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-eff-case-2024"
    },
    {
      "id": "cm-cmi-eff-research-2024",
      "sentence": "45% of B2B marketers rated research reports among their most effective content types in 2024, according to Content Marketing Institute.",
      "value": 45,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-eff-research-2024"
    },
    {
      "id": "cm-cmi-eff-short-2024",
      "sentence": "43% of B2B marketers rated short articles and posts among their most effective content types in 2024, according to Content Marketing Institute.",
      "value": 43,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-eff-short-2024"
    },
    {
      "id": "cm-calc-video-vs-short",
      "sentence": "Video was rated effective by 15 points more B2B marketers than short articles in 2024, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 15,
      "unit": " points",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "Share rating videos among the most effective content types (58%) minus share rating short articles and posts (43%) = 15 percentage points.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-video-vs-short"
    },
    {
      "id": "cm-cmi-use-short-2024",
      "sentence": "92% of B2B marketers used short articles or posts in 2024, according to Content Marketing Institute.",
      "value": 92,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-use-short-2024"
    },
    {
      "id": "cm-cmi-use-video-2024",
      "sentence": "76% of B2B marketers used video content in 2024, according to Content Marketing Institute.",
      "value": 76,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-use-video-2024"
    },
    {
      "id": "cm-cmi-use-research-2024",
      "sentence": "36% of B2B marketers used research reports in 2024, according to Content Marketing Institute.",
      "value": 36,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2025",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "source_published": "9 October 2024, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261001155438/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research-2025",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 25 June to 16 August 2024, sponsored by The MX Group. 1,186 global responses, of which 980 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-use-research-2024"
    },
    {
      "id": "cm-cmi-linkedin-tl-2025",
      "sentence": "76% of B2B marketers named LinkedIn among the most effective thought leadership channels in 2025, according to Content Marketing Institute.",
      "value": 76,
      "unit": "%",
      "place": "Global (mostly North America)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Content Marketing Institute and MarketingProfs survey fielded 24 June to 14 August 2025, sponsored by Storyblok. 1,229 global responses, of which 1,015 B2B marketers are reported, mostly from North America. Self-reported.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-cmi-linkedin-tl-2025"
    },
    {
      "id": "cm-orbit-words-2026",
      "sentence": "The average blog post was 1,312 words long in 2026, according to Orbit Media Studios.",
      "value": 1312,
      "unit": " words",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-orbit-words-2026"
    },
    {
      "id": "cm-orbit-words-2023",
      "sentence": "The average blog post peaked at 1,427 words in 2023, according to Orbit Media Studios.",
      "value": 1427,
      "unit": " words",
      "place": "Global",
      "data_year": "2023",
      "source_type": "Vendor survey",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-orbit-words-2023"
    },
    {
      "id": "cm-calc-words-drop",
      "sentence": "Average blog post length fell 8.1% between 2023 and 2026, calculated by StatisticsGlobal from Orbit Media Studios data.",
      "value": 8.1,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "(1,427 words in 2023 - 1,312 words in 2026) / 1,427 = 8.06%, rounded to 8.1%.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-words-drop"
    },
    {
      "id": "cm-orbit-time-2026",
      "sentence": "The average blog post took 3 hours and 20 minutes to write in 2026, according to Orbit Media Studios.",
      "value": 200,
      "unit": " minutes",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-orbit-time-2026"
    },
    {
      "id": "cm-orbit-time-2022",
      "sentence": "The average blog post took a peak of 4 hours and 10 minutes to write in 2022, according to Orbit Media Studios.",
      "value": 250,
      "unit": " minutes",
      "place": "Global",
      "data_year": "2022",
      "source_type": "Vendor survey",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-orbit-time-2022"
    },
    {
      "id": "cm-calc-time-drop",
      "sentence": "Average time to write a blog post fell 20% between 2022 and 2026, calculated by StatisticsGlobal from Orbit Media Studios data.",
      "value": 20,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "4 hours 10 minutes (250 minutes) in 2022 versus 3 hours 20 minutes (200 minutes) in 2026. (250 - 200) / 250 = 20%.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-calc-time-drop"
    },
    {
      "id": "cm-orbit-influencer-2026",
      "sentence": "7% of content marketers collaborated with influencers in 2026, down from 25% in 2017, according to Orbit Media Studios.",
      "value": 7,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Orbit Media Studios",
      "source_title": "Blogging Statistics 2026: What 1,042 Content Marketers Told Us About What Works",
      "source_url": "https://www.orbitmedia.com/blog/blogging-statistics/",
      "source_published": "8 September 2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260918184943/https://www.orbitmedia.com/blog/blogging-statistics/",
      "sample": "Orbit Media Studios annual blogging survey (run since 2014) of 1,042 content marketers, 24 questions, published September 2026. Self-reported. Orbit sells web design and content services.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/content-marketing-statistics/#stat-cm-orbit-influencer-2026"
    }
  ]
}