{
  "title": "Conversion Rate Benchmarks 2026: Ecommerce, Landing Page and Google Ads",
  "url": "https://statisticsglobal.org/conversion-rate-benchmarks/",
  "updated": "2026-10-31",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/conversion-rate-benchmarks/)",
  "statistics": [
    {
      "id": "cr-ld-median",
      "sentence": "The median Shopify store converted 1.4% of sessions into orders in 2026, according to Littledata.",
      "value": 1.4,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-median"
    },
    {
      "id": "cr-ub-median",
      "sentence": "The median landing page converted 6.6% of visitors across industries in the year to July 2024, according to Unbounce.",
      "value": 6.6,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-median"
    },
    {
      "id": "ctr-search-ads-cvr-2026",
      "sentence": "The average conversion rate for Google Ads was 8.18% across industries in 2026, according to LocaliQ.",
      "value": 8.18,
      "unit": "%",
      "place": "Google Ads and Microsoft Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 25 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-ctr-search-ads-cvr-2026"
    },
    {
      "id": "cr-cs-2025-change",
      "sentence": "Website conversion rates fell 9% year on year in Q4 2025, with the steepest drop among first-time visitors, according to Contentsquare.",
      "value": -9,
      "unit": "%",
      "place": "Worldwide (Contentsquare websites)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Contentsquare",
      "source_title": "2026 Digital Experience Benchmarks",
      "source_url": "https://csquad.contentsquare.com/benchmarks-explorer-2026",
      "source_published": "January 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20260317140945/https://csquad.contentsquare.com/benchmarks-explorer-2026",
      "sample": "6,500+ websites in 71 countries, 99 billion+ sessions, same-site comparison of Q4 2025 with Q4 2024. Conversion metrics use only sites that collect conversion events.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-cs-2025-change"
    },
    {
      "id": "cr-ld-top10-multiple",
      "sentence": "A top-10% Shopify store converted 2.6 times the median rate in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 2.6,
      "unit": "x",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "Top 10% threshold 3.7% / median 1.4% = 2.64, rounded to 2.6. Littledata, 436 Shopify stores, 90 days to 24 October 2026.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-top10-multiple"
    },
    {
      "id": "cr-ld-mean",
      "sentence": "The mean Shopify store conversion rate was 1.9% in 2026, above the 1.4% median, according to Littledata.",
      "value": 1.9,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-mean"
    },
    {
      "id": "cr-ld-bottom10",
      "sentence": "Shopify stores in the bottom 10% had a conversion rate of 0.3% or less in 2026, according to Littledata.",
      "value": 0.3,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-bottom10"
    },
    {
      "id": "cr-ld-bottom20",
      "sentence": "Shopify stores in the bottom 20% converted fewer than 0.5% of sessions in 2026, according to Littledata.",
      "value": 0.5,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-bottom20"
    },
    {
      "id": "cr-ld-top20",
      "sentence": "Shopify stores in the top 20% had a conversion rate above 2.7% in 2026, according to Littledata.",
      "value": 2.7,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-top20"
    },
    {
      "id": "cr-ld-top10",
      "sentence": "Shopify stores in the top 10% had a conversion rate of 3.7% or more in 2026, according to Littledata.",
      "value": 3.7,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-top10"
    },
    {
      "id": "cr-ld-mean-gap",
      "sentence": "The mean Shopify conversion rate was 36% higher than the median in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 36,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "(Mean 1.9% - median 1.4%) / 1.4% = 35.7%, rounded to 36%. Littledata winsorises store values at the 1st and 99th percentiles before taking the mean.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-mean-gap"
    },
    {
      "id": "cr-ld-mobile",
      "sentence": "The median Shopify store had a 1.5% conversion rate on mobile in 2026, according to Littledata.",
      "value": 1.5,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-mobile"
    },
    {
      "id": "cr-ld-desktop",
      "sentence": "The median Shopify store had a 1.4% conversion rate on desktop in 2026, according to Littledata.",
      "value": 1.4,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-desktop"
    },
    {
      "id": "cr-ld-mobile-top10",
      "sentence": "The top 10% of Shopify stores converted 4.2% or more of mobile sessions in 2026, according to Littledata.",
      "value": 4.2,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-mobile-top10"
    },
    {
      "id": "cr-ld-desktop-top10",
      "sentence": "The top 10% of Shopify stores converted 5.1% or more of desktop sessions in 2026, according to Littledata.",
      "value": 5.1,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-desktop-top10"
    },
    {
      "id": "cr-ld-beauty",
      "sentence": "Shopify beauty and skincare stores had a median conversion rate of 2.5% in 2026, according to Littledata.",
      "value": 2.5,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-beauty"
    },
    {
      "id": "cr-ld-health",
      "sentence": "Shopify health and supplements stores had a median conversion rate of 2.4% in 2026, according to Littledata.",
      "value": 2.4,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-health"
    },
    {
      "id": "cr-ld-food",
      "sentence": "Shopify food and beverage stores had a median conversion rate of 2.3% in 2026, according to Littledata.",
      "value": 2.3,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-food"
    },
    {
      "id": "cr-ld-fashion",
      "sentence": "Shopify fashion and apparel stores had a median conversion rate of 1.0% in 2026, according to Littledata.",
      "value": 1,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-fashion"
    },
    {
      "id": "cr-ld-home",
      "sentence": "Shopify home and furniture stores had a median conversion rate of 1.0% in 2026, according to Littledata.",
      "value": 1,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-home"
    },
    {
      "id": "cr-ld-beauty-vs-home",
      "sentence": "The median beauty and skincare store on Shopify converted 2.5 times as often as the median home and furniture store in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 2.5,
      "unit": "x",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Ecommerce and Shopify Conversion Rate (2026)",
      "source_url": "https://www.littledata.io/ecommerce-conversion-rate",
      "source_published": "28 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "436 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Conversion rate is sessions with at least one purchase divided by all sessions. Device figures need 500+ sessions and 30+ orders per device; industry figures need 30+ stores.",
      "method": "Beauty and skincare median 2.5% / home and furniture median 1.0% = 2.5. Littledata, 39 and 63 Shopify stores, 90 days to 24 October 2026.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-beauty-vs-home"
    },
    {
      "id": "cr-irp-arts",
      "sentence": "UK and Irish arts and crafts retailers had an online conversion rate of 5.76% in September 2026, according to IRP Commerce.",
      "value": 5.76,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-arts"
    },
    {
      "id": "cr-irp-health",
      "sentence": "UK and Irish health and wellbeing retailers had an online conversion rate of 2.83% in September 2026, according to IRP Commerce.",
      "value": 2.83,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-health"
    },
    {
      "id": "cr-irp-kitchen",
      "sentence": "UK and Irish kitchen and home appliances retailers had an online conversion rate of 2.59% in September 2026, according to IRP Commerce.",
      "value": 2.59,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-kitchen"
    },
    {
      "id": "cr-irp-pet",
      "sentence": "UK and Irish pet care retailers had an online conversion rate of 2.13% in September 2026, according to IRP Commerce.",
      "value": 2.13,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-pet"
    },
    {
      "id": "cr-irp-sports",
      "sentence": "UK and Irish sports and recreation retailers had an online conversion rate of 1.90% in September 2026, according to IRP Commerce.",
      "value": 1.9,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-sports"
    },
    {
      "id": "cr-irp-cars",
      "sentence": "UK and Irish cars and motorcycling retailers had an online conversion rate of 1.76% in September 2026, according to IRP Commerce.",
      "value": 1.76,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-cars"
    },
    {
      "id": "cr-irp-fashion",
      "sentence": "UK and Irish fashion clothing and accessories retailers had an online conversion rate of 1.62% in September 2026, according to IRP Commerce.",
      "value": 1.62,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-fashion"
    },
    {
      "id": "cr-irp-food",
      "sentence": "UK and Irish food and drink retailers had an online conversion rate of 1.28% in September 2026, according to IRP Commerce.",
      "value": 1.28,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-food"
    },
    {
      "id": "cr-irp-toys",
      "sentence": "UK and Irish toys, games and collectables retailers had an online conversion rate of 1.07% in September 2026, according to IRP Commerce.",
      "value": 1.07,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-toys"
    },
    {
      "id": "cr-irp-baby",
      "sentence": "UK and Irish baby and child retailers had an online conversion rate of 0.44% in September 2026, according to IRP Commerce.",
      "value": 0.44,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-baby"
    },
    {
      "id": "cr-irp-arts-vs-baby",
      "sentence": "UK and Irish arts and crafts retailers converted 13 times as often as baby and child retailers in September 2026, calculated by StatisticsGlobal from IRP Commerce data.",
      "value": 13,
      "unit": "x",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "Arts and crafts 5.76% / baby and child 0.44% = 13.1, rounded to 13. IRP Commerce category table, September 2026.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-arts-vs-baby"
    },
    {
      "id": "cr-irp-avg",
      "sentence": "The average online conversion rate across 10 UK and Irish retail categories was 2.14% in September 2026, calculated by StatisticsGlobal from IRP Commerce data.",
      "value": 2.14,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "Unweighted mean of the 10 category conversion rates IRP Commerce published for September 2026: (5.76+2.83+2.59+2.13+1.90+1.76+1.62+1.28+1.07+0.44)/10 = 2.138%. Not weighted by sessions.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-avg"
    },
    {
      "id": "cr-irp-median",
      "sentence": "The median UK and Irish retail category had an online conversion rate of 1.83% in September 2026, calculated by StatisticsGlobal from IRP Commerce data.",
      "value": 1.83,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "Median of 10 category rates for September 2026: midpoint of sports and recreation (1.90%) and cars and motorcycling (1.76%) = 1.83%. IRP Commerce.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-median"
    },
    {
      "id": "cr-ub-ent",
      "sentence": "Entertainment landing pages had a median conversion rate of 12.3% in the year to July 2024, according to Unbounce.",
      "value": 12.3,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/entertainment-conversion-rate/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20260926083100/https://unbounce.com/conversion-benchmark-report/entertainment-conversion-rate/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-ent"
    },
    {
      "id": "cr-ub-edu",
      "sentence": "Education landing pages had a median conversion rate of 8.4% in the year to July 2024, according to Unbounce.",
      "value": 8.4,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/education-conversion-rate/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261015004233/https://unbounce.com/conversion-benchmark-report/education-conversion-rate/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-edu"
    },
    {
      "id": "cr-ub-fin",
      "sentence": "Financial services landing pages had a median conversion rate of 8.3% in the year to July 2024, according to Unbounce.",
      "value": 8.3,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/finance-insurance-conversion-rate/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20260926083100/https://unbounce.com/conversion-benchmark-report/finance-insurance-conversion-rate/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-fin"
    },
    {
      "id": "cr-ub-legal",
      "sentence": "Legal landing pages had a median conversion rate of 6.3% in the year to July 2024, according to Unbounce.",
      "value": 6.3,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/legal-conversion-rate/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20260713000903/https://unbounce.com/conversion-benchmark-report/legal-conversion-rate/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-legal"
    },
    {
      "id": "cr-ub-pro",
      "sentence": "Commercial and professional services landing pages had a median conversion rate of 6.1% in the year to July 2024, according to Unbounce.",
      "value": 6.1,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/professional-services-conversion-rate/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20260520195701/https://unbounce.com/conversion-benchmark-report/professional-services-conversion-rate/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-pro"
    },
    {
      "id": "cr-ub-travel",
      "sentence": "Travel and hospitality landing pages had a median conversion rate of 4.8% in the year to July 2024, according to Unbounce.",
      "value": 4.8,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/travel-hospitality-conversion-rate/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20260713001259/https://unbounce.com/conversion-benchmark-report/travel-hospitality-conversion-rate/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-travel"
    },
    {
      "id": "cr-ub-saas",
      "sentence": "SaaS landing pages had a median conversion rate of 3.8% in the year to July 2024, according to Unbounce.",
      "value": 3.8,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/saas-conversion-rate/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20260926083100/https://unbounce.com/conversion-benchmark-report/saas-conversion-rate/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-saas"
    },
    {
      "id": "cr-ub-ent-vs-saas",
      "sentence": "Entertainment landing pages converted 3.2 times as often as SaaS landing pages in the year to July 2024, calculated by StatisticsGlobal from Unbounce data.",
      "value": 3.2,
      "unit": "x",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "Entertainment median 12.3% / SaaS median 3.8% = 3.24, rounded to 3.2. Unbounce 2024 Conversion Benchmark Report industry pages.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-ent-vs-saas"
    },
    {
      "id": "cr-ub-email",
      "sentence": "Landing page visitors from email converted at 19.3% on average in the year to July 2024, according to Unbounce.",
      "value": 19.3,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-email"
    },
    {
      "id": "cr-ub-email-vs-search",
      "sentence": "Email traffic converted 77% better than paid search traffic on landing pages in the year to July 2024, according to Unbounce.",
      "value": 77,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-email-vs-search"
    },
    {
      "id": "cr-ub-paid-social",
      "sentence": "Landing page visitors from paid social converted at 12% in the year to July 2024, according to Unbounce.",
      "value": 12,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-paid-social"
    },
    {
      "id": "cr-ub-paid-search",
      "sentence": "Landing page visitors from paid search converted at 10.9% in the year to July 2024, according to Unbounce.",
      "value": 10.9,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-paid-search"
    },
    {
      "id": "cr-ub-google",
      "sentence": "Landing page visitors from Google search ads converted at 11.3% on average in the year to July 2024, according to Unbounce.",
      "value": 11.3,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-google"
    },
    {
      "id": "cr-ub-instagram",
      "sentence": "Landing page visitors from Instagram ads converted at 17.9% in the year to July 2024, the highest paid social channel, according to Unbounce.",
      "value": 17.9,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-instagram"
    },
    {
      "id": "cr-ub-mobile-share",
      "sentence": "Mobile devices accounted for 83% of landing page visits in the year to July 2024, according to Unbounce.",
      "value": 83,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-mobile-share"
    },
    {
      "id": "cr-ub-reading",
      "sentence": "Landing pages written at a 5th to 7th grade reading level converted at 11.1% in the year to July 2024, according to Unbounce.",
      "value": 11.1,
      "unit": "%",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-reading"
    },
    {
      "id": "cr-ub-reading-gap",
      "sentence": "Landing pages with the simplest copy converted 2.1 times as often as pages with professional-level copy in the year to July 2024, calculated by StatisticsGlobal from Unbounce data.",
      "value": 2.1,
      "unit": "x",
      "place": "Worldwide (Unbounce landing pages)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "41,000+ landing pages built on Unbounce, 464 million+ unique visitors and 57 million+ conversions, 23 July 2023 to 23 July 2024. Some figures are medians and some are averages.",
      "method": "5th to 7th grade reading level 11.1% / professional reading level 5.3% = 2.09, rounded to 2.1. Unbounce 2024 Conversion Benchmark Report.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ub-reading-gap"
    },
    {
      "id": "cr-lp-vs-shopify",
      "sentence": "The median landing page conversion rate in 2024 was 4.7 times the median Shopify store rate in 2026, calculated by StatisticsGlobal from Unbounce and Littledata data.",
      "value": 4.7,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Unbounce",
      "source_title": "2024 Conversion Benchmark Report",
      "source_url": "https://unbounce.com/conversion-benchmark-report/",
      "source_published": "2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261013011351/https://unbounce.com/conversion-benchmark-report/",
      "sample": "Unbounce: 41,000+ landing pages, 23 July 2023 to 23 July 2024. Littledata: 436 Shopify stores, 27 July to 24 October 2026.",
      "method": "Unbounce median landing page 6.6% (July 2023 to July 2024) / Littledata median Shopify store 1.4% (90 days to October 2026) = 4.7. Different years, samples and definitions: a landing page conversion can be a form fill or click; a store conversion is a purchase per session.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lp-vs-shopify"
    },
    {
      "id": "cr-lq-pets",
      "sentence": "Google Ads campaigns in animals and pets had an average conversion rate of 16.22% in 2026, according to LocaliQ.",
      "value": 16.22,
      "unit": "%",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-pets"
    },
    {
      "id": "cr-lq-auto-repair",
      "sentence": "Google Ads campaigns in automotive repair, service and parts had an average conversion rate of 15.51% in 2026, according to LocaliQ.",
      "value": 15.51,
      "unit": "%",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-auto-repair"
    },
    {
      "id": "cr-lq-education",
      "sentence": "Google Ads campaigns in education and instruction had an average conversion rate of 13.14% in 2026, according to LocaliQ.",
      "value": 13.14,
      "unit": "%",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-education"
    },
    {
      "id": "cr-lq-physicians",
      "sentence": "Google Ads campaigns in physicians and surgeons had an average conversion rate of 12.43% in 2026, according to LocaliQ.",
      "value": 12.43,
      "unit": "%",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-physicians"
    },
    {
      "id": "cr-lq-real-estate",
      "sentence": "Google Ads campaigns in real estate had an average conversion rate of 3.70% in 2026, according to LocaliQ.",
      "value": 3.7,
      "unit": "%",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-real-estate"
    },
    {
      "id": "cr-lq-career",
      "sentence": "Google Ads campaigns in career and employment had an average conversion rate of 3.05% in 2026, according to LocaliQ.",
      "value": 3.05,
      "unit": "%",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-career"
    },
    {
      "id": "cr-lq-furniture",
      "sentence": "Google Ads campaigns in furniture had an average conversion rate of 2.99% in 2026, according to LocaliQ.",
      "value": 2.99,
      "unit": "%",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-furniture"
    },
    {
      "id": "cr-lq-finance",
      "sentence": "Google Ads campaigns in finance and insurance had an average conversion rate of 2.64% in 2026, according to LocaliQ.",
      "value": 2.64,
      "unit": "%",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-finance"
    },
    {
      "id": "cr-lq-pets-vs-finance",
      "sentence": "Animals and pets Google Ads campaigns converted 6.1 times as often as finance and insurance campaigns in 2026, calculated by StatisticsGlobal from LocaliQ data.",
      "value": 6.1,
      "unit": "x",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "Animals and pets 16.22% / finance and insurance 2.64% = 6.14, rounded to 6.1. LocaliQ Search Advertising Benchmarks 2026.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-pets-vs-finance"
    },
    {
      "id": "cr-lq-median-industry",
      "sentence": "The median industry in LocaliQ's Google Ads benchmark had a conversion rate of 6.94% in 2026, below the 8.18% headline average, calculated by StatisticsGlobal.",
      "value": 6.94,
      "unit": "%",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "Median of the 23 industry conversion rates LocaliQ published for 2026 (12th value when sorted) = 6.94% (health and fitness). Headline average 8.18%.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-median-industry"
    },
    {
      "id": "cr-lq-above-avg",
      "sentence": "Eight of 23 industries beat the 8.18% average Google Ads conversion rate in 2026, calculated by StatisticsGlobal from LocaliQ data.",
      "value": 8,
      "unit": "industries",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "Counted industries above 8.18%: animals and pets, automotive repair, education, physicians, personal services, dentists, beauty and personal care, industrial and commercial (8.20%). LocaliQ 2026 table.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-above-avg"
    },
    {
      "id": "cr-lq-cpl",
      "sentence": "The average cost per lead for search advertising was $66.69 in 2026, according to LocaliQ.",
      "value": 66.69,
      "unit": "USD",
      "place": "Google Ads (LocaliQ clients)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "Thousands of LocaliQ and WordStream customers' Google Ads and Microsoft Ads search campaigns across 20+ industries. Data period and campaign count not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-lq-cpl"
    },
    {
      "id": "cr-ads-vs-shopify",
      "sentence": "The average Google Ads conversion rate was 5.8 times the median Shopify store conversion rate in 2026, calculated by StatisticsGlobal from LocaliQ and Littledata data.",
      "value": 5.8,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "LocaliQ (WordStream)",
      "source_title": "Search Advertising Benchmarks 2026",
      "source_url": "https://localiq.com/blog/search-advertising-benchmarks/",
      "source_published": "last updated 1 June 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261010064146/https://localiq.com/blog/search-advertising-benchmarks/",
      "sample": "LocaliQ: thousands of client search campaigns, 2026. Littledata: 436 Shopify stores, 27 July to 24 October 2026.",
      "method": "LocaliQ Google Ads average 8.18% (2026) / Littledata median Shopify store 1.4% (90 days to October 2026) = 5.84, rounded to 5.8. Ad conversions include leads and calls; store conversions are purchases per session.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ads-vs-shopify"
    },
    {
      "id": "cr-cs-2025-blog",
      "sentence": "Website conversion rates dropped 5.1% year on year in Q4 2025, according to Contentsquare's benchmark report summary.",
      "value": -5.1,
      "unit": "%",
      "place": "Worldwide (Contentsquare websites)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Contentsquare",
      "source_title": "2026 Digital Experience Benchmark Report: what good looks like",
      "source_url": "https://contentsquare.com/blog/digital-experience-benchmark-report",
      "source_published": "25 February 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/contentsquare/conversion-2026-10-31.csv",
      "sample": "6,500+ websites across 9 industries, 99 billion sessions, year-on-year comparison of Q4 2025 with Q4 2024.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-cs-2025-blog"
    },
    {
      "id": "cr-cs-2024-change",
      "sentence": "Website conversion rates dropped 6.1% year on year in Q4 2024, according to Contentsquare.",
      "value": -6.1,
      "unit": "%",
      "place": "Worldwide (Contentsquare websites)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Contentsquare",
      "source_title": "Businesses Pay More For Online Customers, But See 6.1% Drop in Conversions",
      "source_url": "https://contentsquare.com/blog/2025-digital-experience-benchmarks/",
      "source_published": "28 January 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20250208063534/https://contentsquare.com/blog/2025-digital-experience-benchmarks/",
      "sample": "90 billion+ sessions across 6,000 websites, Q4 2024 compared with Q4 2023.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-cs-2024-change"
    },
    {
      "id": "cr-cs-two-year",
      "sentence": "Website conversion rates fell about 14.6% over two years to Q4 2025, calculated by StatisticsGlobal from Contentsquare data.",
      "value": -14.6,
      "unit": "%",
      "place": "Worldwide (Contentsquare websites)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Contentsquare",
      "source_title": "2026 Digital Experience Benchmarks",
      "source_url": "https://csquad.contentsquare.com/benchmarks-explorer-2026",
      "source_published": "January 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20260317140945/https://csquad.contentsquare.com/benchmarks-explorer-2026",
      "sample": "6,500+ websites in 71 countries, 99 billion+ sessions, same-site comparison of Q4 2025 with Q4 2024. Conversion metrics use only sites that collect conversion events.",
      "method": "Compounded the two published year-on-year changes: (1 - 0.061) x (1 - 0.09) = 0.8545, a 14.6% fall from Q4 2023 to Q4 2025. Using the -5.1% figure from Contentsquare's blog summary instead gives -10.9%. The two years use different site panels.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-cs-two-year"
    },
    {
      "id": "cr-cs-ai-referred",
      "sentence": "Visits referred by AI platforms converted at 1.3% in Q4 2025, up 55% year on year, according to Contentsquare.",
      "value": 1.3,
      "unit": "%",
      "place": "Worldwide (Contentsquare websites)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Contentsquare",
      "source_title": "Press release: 2026 Digital Experience Benchmarks (Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260129494629/en",
      "source_published": "29 January 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/contentsquare/conversion-2026-10-31.csv",
      "sample": "6,500 websites, 99 billion+ sessions, Q4 2025 compared with Q4 2024 (October to December). Conversion figures use only sites tracking conversion events in manufacturing, retail, telecoms and travel and hospitality.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-cs-ai-referred"
    },
    {
      "id": "cr-cs-ai-2024",
      "sentence": "Visits referred by AI platforms converted at about 0.84% in Q4 2024, calculated by StatisticsGlobal from Contentsquare data.",
      "value": 0.84,
      "unit": "%",
      "place": "Worldwide (Contentsquare websites)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Contentsquare",
      "source_title": "Press release: 2026 Digital Experience Benchmarks (Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260129494629/en",
      "source_published": "29 January 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/contentsquare/conversion-2026-10-31.csv",
      "sample": "6,500 websites, 99 billion+ sessions, Q4 2025 compared with Q4 2024 (October to December). Conversion figures use only sites tracking conversion events in manufacturing, retail, telecoms and travel and hospitality.",
      "method": "1.3% in Q4 2025 / 1.55 (a 55% rise) = 0.839%, rounded to 0.84%. Published figures are rounded, so the back-calculated value is approximate.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-cs-ai-2024"
    },
    {
      "id": "cr-irp-avg-change",
      "sentence": "The average conversion rate across 10 UK and Irish retail categories rose 6.7% year on year in September 2026, calculated by StatisticsGlobal from IRP Commerce data.",
      "value": 6.7,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "Unweighted 10-category mean 2.138% in September 2026 vs 2.003% in September 2025 = +6.7%. IRP Commerce category table.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-avg-change"
    },
    {
      "id": "cr-irp-up-count",
      "sentence": "Five of 10 UK and Irish online retail categories had a higher conversion rate in September 2026 than a year earlier, calculated by StatisticsGlobal from IRP Commerce data.",
      "value": 5,
      "unit": "categories",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "Counted categories with positive year-on-year growth in the IRP Commerce table: cars and motorcycling, health and wellbeing, arts and crafts, sports and recreation, fashion. Food and drink, pet care, kitchen and home appliances, baby and child, and toys fell.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-up-count"
    },
    {
      "id": "cr-irp-cars-change",
      "sentence": "The online conversion rate for UK and Irish cars and motorcycling retailers rose 53.56% year on year in September 2026, according to IRP Commerce.",
      "value": 53.56,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-cars-change"
    },
    {
      "id": "cr-irp-toys-change",
      "sentence": "The online conversion rate for UK and Irish toys, games and collectables retailers fell 43.46% year on year in September 2026, according to IRP Commerce.",
      "value": -43.46,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data (category conversion rate table)",
      "source_url": "https://www.irpcommerce.com/gb/en/ecommercemarketdata.aspx?Market=1",
      "source_published": "monthly, September 2026 data, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/category-conversion-2026-09-2026-10-31.csv",
      "sample": "First-party B2C trading data from retailers on the IRP platform in Great Britain, Northern Ireland and Ireland. Conversion rate is transactions divided by sessions. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-irp-toys-change"
    },
    {
      "id": "cr-ld-atc-median",
      "sentence": "The median Shopify store saw a product added to cart in 6.8% of sessions in 2026, according to Littledata.",
      "value": 6.8,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Add to Cart Rate: Shopify Benchmark (2026)",
      "source_url": "https://www.littledata.io/benchmarks/add-to-cart-rate",
      "source_published": "October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "433 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Add-to-cart rate is the share of sessions in which a product was added to the cart. Only stores that track add-to-cart events are included.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-atc-median"
    },
    {
      "id": "cr-ld-atc-mobile",
      "sentence": "The median Shopify store had a 5.4% add-to-cart rate on mobile in 2026, according to Littledata.",
      "value": 5.4,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Add to Cart Rate: Shopify Benchmark (2026)",
      "source_url": "https://www.littledata.io/benchmarks/add-to-cart-rate",
      "source_published": "October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "433 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Add-to-cart rate is the share of sessions in which a product was added to the cart. Only stores that track add-to-cart events are included.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-atc-mobile"
    },
    {
      "id": "cr-ld-atc-desktop",
      "sentence": "The median Shopify store had a 9.8% add-to-cart rate on desktop in 2026, according to Littledata.",
      "value": 9.8,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Average Add to Cart Rate: Shopify Benchmark (2026)",
      "source_url": "https://www.littledata.io/benchmarks/add-to-cart-rate",
      "source_published": "October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "433 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Add-to-cart rate is the share of sessions in which a product was added to the cart. Only stores that track add-to-cart events are included.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-atc-desktop"
    },
    {
      "id": "cr-ld-atc-desktop-gap",
      "sentence": "The median desktop add-to-cart rate on Shopify was 81% higher than the mobile rate in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 81,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Add to Cart Rate: Shopify Benchmark (2026)",
      "source_url": "https://www.littledata.io/benchmarks/add-to-cart-rate",
      "source_published": "October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "433 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Add-to-cart rate is the share of sessions in which a product was added to the cart. Only stores that track add-to-cart events are included.",
      "method": "(Desktop 9.8% - mobile 5.4%) / 5.4% = 81.5%, rounded down to 81%. Littledata, Shopify stores, 90 days to 24 October 2026.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-atc-desktop-gap"
    },
    {
      "id": "cr-ld-cart-to-order",
      "sentence": "The median Shopify conversion rate was about one-fifth of the median add-to-cart rate in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 21,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Average Add to Cart Rate: Shopify Benchmark (2026)",
      "source_url": "https://www.littledata.io/benchmarks/add-to-cart-rate",
      "source_published": "October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "433 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Add-to-cart rate is the share of sessions in which a product was added to the cart. Only stores that track add-to-cart events are included.",
      "method": "Median conversion rate 1.4% (436 stores) / median add-to-cart rate 6.8% (433 stores) = 20.6%, rounded to 21%. A ratio of two medians, not a store-level cart-to-order rate.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-cart-to-order"
    },
    {
      "id": "cr-ld-checkout-median",
      "sentence": "The median Shopify store completed 49% of started checkouts in 2026, according to Littledata.",
      "value": 49,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Checkout Completion Rate Benchmark by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/checkout-completion-rate",
      "source_published": "October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "435 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Checkout completion is the share of sessions that started checkout and went on to purchase.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-checkout-median"
    },
    {
      "id": "cr-ld-checkout-mobile",
      "sentence": "The median Shopify store completed 63% of mobile checkouts in 2026, according to Littledata.",
      "value": 63,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Checkout Completion Rate Benchmark by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/checkout-completion-rate",
      "source_published": "October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "435 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Checkout completion is the share of sessions that started checkout and went on to purchase.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-checkout-mobile"
    },
    {
      "id": "cr-ld-checkout-desktop",
      "sentence": "The median Shopify store completed 35% of desktop checkouts in 2026, according to Littledata.",
      "value": 35,
      "unit": "%",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Littledata",
      "source_title": "Checkout Completion Rate Benchmark by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/checkout-completion-rate",
      "source_published": "October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "435 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Checkout completion is the share of sessions that started checkout and went on to purchase.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-checkout-desktop"
    },
    {
      "id": "cr-ld-checkout-device-gap",
      "sentence": "The median Shopify checkout completion rate was 28 percentage points higher on mobile than on desktop in 2026, calculated by StatisticsGlobal from Littledata data.",
      "value": 28,
      "unit": "pp",
      "place": "Worldwide (Shopify stores)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Littledata",
      "source_title": "Checkout Completion Rate Benchmark by Industry (2026)",
      "source_url": "https://www.littledata.io/benchmarks/checkout-completion-rate",
      "source_published": "October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/littledata/conversion-rate-benchmarks-2026-10-31.csv",
      "sample": "435 Shopify stores using Littledata with GA4, 90 days from 27 July to 24 October 2026. Checkout completion is the share of sessions that started checkout and went on to purchase.",
      "method": "Mobile median 63% - desktop median 35% = 28 percentage points. Littledata, Shopify stores, 90 days to 24 October 2026.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/conversion-rate-benchmarks/#stat-cr-ld-checkout-device-gap"
    }
  ]
}