{
  "title": "Customer Loyalty Statistics 2026: Loyalty Programmes, Satisfaction and Brand Loyalty",
  "url": "https://statisticsglobal.org/customer-loyalty-statistics/",
  "updated": "2026-11-03",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/customer-loyalty-statistics/)",
  "statistics": [
    {
      "id": "cl-dl-enrolled-2025",
      "sentence": "The average US loyalty programme member was enrolled in 8 loyalty programmes in 2025, according to Deloitte.",
      "value": 8,
      "unit": "programmes",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "sample": "Online survey of 5,564 US adults (18+) who are loyalty programme members, September to October 2025, run by an independent research firm for Deloitte. Engagement questions refer to the respondent's most-preferred brand's programme.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-enrolled-2025"
    },
    {
      "id": "cl-dl-more-likely-2025",
      "sentence": "72% of US loyalty members said programmes made them more likely to spend with their preferred brand in 2025, according to Deloitte.",
      "value": 72,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "sample": "Online survey of 5,564 US adults (18+) who are loyalty programme members, September to October 2025, run by an independent research firm for Deloitte. Engagement questions refer to the respondent's most-preferred brand's programme.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-more-likely-2025"
    },
    {
      "id": "cl-bd-continue-2026",
      "sentence": "85% of US loyalty members were more likely to keep doing business with a brand that has a loyalty programme in 2026, according to Bond Brand Loyalty.",
      "value": 85,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Bond Brand Loyalty",
      "source_title": "The Bond Loyalty Report 2026 (press release: Loyalty Decoded)",
      "source_url": "https://bondbl.com/news/the-bond-loyalty-report-returns-with-loyalty-decoded-revealing-why-loyalty-has-never-looked-stronger/",
      "source_published": "3 June 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009180744/https://bondbl.com/news/the-bond-loyalty-report-returns-with-loyalty-decoded-revealing-why-loyalty-has-never-looked-stronger/",
      "sample": "Survey of 20,591 US loyalty programme members, January to March 2026, margin of error about 1 point at 95% confidence. Bond is a loyalty marketing agency.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-bd-continue-2026"
    },
    {
      "id": "cl-em-true-2025",
      "sentence": "29% of consumers in five countries showed true brand loyalty in 2025, down from 34% in 2024, according to SAP Emarsys.",
      "value": 29,
      "unit": "%",
      "place": "5 countries (US, UK, Germany, Australia, Taiwan)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-true-2025"
    },
    {
      "id": "cl-fr-global-improved-2026",
      "sentence": "20% of brands worldwide improved their Forrester CX Index score in 2026, while 8% declined, according to Forrester.",
      "value": 20,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Forrester",
      "source_title": "Forrester Reveals The Top 10 Highest Performing Brands In Its 2026 Global Total Experience Score Rankings",
      "source_url": "https://www.forrester.com/press-newsroom/forrester-reveals-the-top-10-highest-performing-brands-in-its-2026-global-total-experience-score-rankings-at-its-cx-events/",
      "source_published": "9 June 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/forrester/frt-loyalty-2026-11-03.csv",
      "sample": "Forrester CX Index results for brands evaluated in both 2025 and 2026 across Asia Pacific, Europe and North America (375 brands in the Total Experience Score).",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-fr-global-improved-2026"
    },
    {
      "id": "cl-dl-active-2025",
      "sentence": "The average US loyalty programme member actively used 5 loyalty programmes in 2025, according to Deloitte.",
      "value": 5,
      "unit": "programmes",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "sample": "Online survey of 5,564 US adults (18+) who are loyalty programme members, September to October 2025, run by an independent research firm for Deloitte. Engagement questions refer to the respondent's most-preferred brand's programme.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-active-2025"
    },
    {
      "id": "cl-dl-active-share-2025",
      "sentence": "US loyalty members actively used 62.5% of the programmes they had joined in 2025, calculated by StatisticsGlobal from Deloitte data.",
      "value": 62.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "sample": "Online survey of 5,564 US adults (18+) who are loyalty programme members, September to October 2025, run by an independent research firm for Deloitte. Engagement questions refer to the respondent's most-preferred brand's programme.",
      "method": "Active programmes divided by enrolled programmes for the average consumer: 5 / 8 = 62.5%. The remaining 3 programmes (37.5%) sit unused.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-active-share-2025"
    },
    {
      "id": "cl-bd-memberships-2025",
      "sentence": "Consumers in the US and Canada participated in 17.4 loyalty programmes each in 2025, according to Bond Brand Loyalty.",
      "value": 17.4,
      "unit": "programmes",
      "place": "United States and Canada",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Bond Brand Loyalty (with Visa)",
      "source_title": "The Bond Loyalty Report, released in collaboration with Visa (press release)",
      "source_url": "https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "source_published": "1 August 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20260519131003/https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "sample": "Bond consumer research covering 250,000+ consumers and 395+ loyalty programmes in the US and Canada, plus Visa transaction data. Sample sizes per question are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-bd-memberships-2025"
    },
    {
      "id": "cl-bd-dl-ratio-2025",
      "sentence": "Bond's count of 17.4 loyalty programmes per consumer in 2025 was 2.2 times Deloitte's US enrolment figure of 8, calculated by StatisticsGlobal from Bond Brand Loyalty and Deloitte data.",
      "value": 2.2,
      "unit": "times",
      "place": "United States and Canada",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Bond Brand Loyalty (with Visa)",
      "source_title": "The Bond Loyalty Report, released in collaboration with Visa (press release)",
      "source_url": "https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "source_published": "1 August 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20260519131003/https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "sample": "Bond consumer research covering 250,000+ consumers and 395+ loyalty programmes in the US and Canada, plus Visa transaction data. Sample sizes per question are not given in the release.",
      "method": "17.4 programmes per consumer (Bond, US and Canada, 2025) / 8 programmes enrolled (Deloitte, US, 2025) = 2.175, rounded to 2.2. Bond counts all programme participation; Deloitte asks about enrolment across the industries it surveyed.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-bd-dl-ratio-2025"
    },
    {
      "id": "cl-dl-one-programme-2025",
      "sentence": "51% of US loyalty members engaged with only one programme within an industry in 2025, according to Deloitte.",
      "value": 51,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "sample": "Online survey of 5,564 US adults (18+) who are loyalty programme members, September to October 2025, run by an independent research firm for Deloitte. Engagement questions refer to the respondent's most-preferred brand's programme.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-one-programme-2025"
    },
    {
      "id": "cl-dl-spend-more-2025",
      "sentence": "56% of US loyalty members increased their spending because of a loyalty programme in 2025, according to Deloitte.",
      "value": 56,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "sample": "Online survey of 5,564 US adults (18+) who are loyalty programme members, September to October 2025, run by an independent research firm for Deloitte. Engagement questions refer to the respondent's most-preferred brand's programme.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-spend-more-2025"
    },
    {
      "id": "cl-dl-get-more-2025",
      "sentence": "80% of US loyalty members said they got more from a brand because of its loyalty programme in 2025, according to Deloitte.",
      "value": 80,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "sample": "Online survey of 5,564 US adults (18+) who are loyalty programme members, September to October 2025, run by an independent research firm for Deloitte. Engagement questions refer to the respondent's most-preferred brand's programme.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-get-more-2025"
    },
    {
      "id": "cl-bd-spend-2026",
      "sentence": "73% of US loyalty members spent more with a brand because of its loyalty programme in 2026, according to Bond Brand Loyalty.",
      "value": 73,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Bond Brand Loyalty",
      "source_title": "The Bond Loyalty Report 2026 (press release: Loyalty Decoded)",
      "source_url": "https://bondbl.com/news/the-bond-loyalty-report-returns-with-loyalty-decoded-revealing-why-loyalty-has-never-looked-stronger/",
      "source_published": "3 June 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009180744/https://bondbl.com/news/the-bond-loyalty-report-returns-with-loyalty-decoded-revealing-why-loyalty-has-never-looked-stronger/",
      "sample": "Survey of 20,591 US loyalty programme members, January to March 2026, margin of error about 1 point at 95% confidence. Bond is a loyalty marketing agency.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-bd-spend-2026"
    },
    {
      "id": "cl-an-continue-2026",
      "sentence": "31.3% of consumers were more likely to keep doing business with a brand offering a good loyalty programme in 2026, according to Antavo.",
      "value": 31.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report 2026 (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203264831/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/an-loyalty-2026-11-03.csv",
      "sample": "Global survey of 3,000 marketers and 10,000 consumers for Antavo, a loyalty software vendor. Fieldwork dates and countries are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-continue-2026"
    },
    {
      "id": "cl-continue-gap-2026",
      "sentence": "Bond and Antavo put the share of consumers more likely to stay with a brand because of its loyalty programme 53.7 points apart in 2026, calculated by StatisticsGlobal.",
      "value": 53.7,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report 2026 (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203264831/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/an-loyalty-2026-11-03.csv",
      "sample": "Global survey of 3,000 marketers and 10,000 consumers for Antavo, a loyalty software vendor. Fieldwork dates and countries are not given in the release.",
      "method": "Bond Brand Loyalty: 85% of US loyalty members (2026). Antavo: 31.3% of consumers worldwide (2026 report). 85 - 31.3 = 53.7 percentage points. Bond surveys programme members only and asks about having a programme; Antavo surveys all consumers and asks about a good programme.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-continue-gap-2026"
    },
    {
      "id": "cl-an-everyday-2026",
      "sentence": "65.9% of consumers said loyalty programmes were part of their everyday lives in 2026, according to Antavo.",
      "value": 65.9,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report 2026 (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203264831/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/an-loyalty-2026-11-03.csv",
      "sample": "Global survey of 3,000 marketers and 10,000 consumers for Antavo, a loyalty software vendor. Fieldwork dates and countries are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-everyday-2026"
    },
    {
      "id": "cl-an-optout-2026",
      "sentence": "Only 3.4% of consumers actively opted out of loyalty programmes in 2026, according to Antavo.",
      "value": 3.4,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report 2026 (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203264831/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/an-loyalty-2026-11-03.csv",
      "sample": "Global survey of 3,000 marketers and 10,000 consumers for Antavo, a loyalty software vendor. Fieldwork dates and countries are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-optout-2026"
    },
    {
      "id": "cl-an-us-join-2026",
      "sentence": "43.2% of US consumers were more likely to join a loyalty programme than a year earlier in 2026, according to Antavo.",
      "value": 43.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report: US loyalty points findings (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203778943/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/anus-loyalty-2026-11-03.csv",
      "sample": "More than 1,000 US consumers from Antavo's global sample of 10,000. Antavo sells loyalty software. Fieldwork dates are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-us-join-2026"
    },
    {
      "id": "cl-sb-active-2026",
      "sentence": "Starbucks had 35.8 million 90-day active Starbucks Rewards members in the US in its third fiscal quarter of 2026, according to Starbucks.",
      "value": 35.8,
      "unit": "million",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Starbucks",
      "source_title": "Starbucks Card, Loyalty & Mobile Dashboard, Q3 FY26",
      "source_url": "https://s203.q4cdn.com/326826266/files/doc_financials/2026/q3/Q3-FY26-Digital-IR-Dashboard.pdf",
      "source_published": "7 July 2026 (data to 28 June 2026), accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/sb-loyalty-2026-11-03.csv",
      "sample": "Company-reported figures. Active members are US Starbucks Rewards members active in the past 90 days. Tender share covers US company-operated stores only.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-sb-active-2026"
    },
    {
      "id": "cl-sb-tender-2026",
      "sentence": "Starbucks Rewards members accounted for 59% of tender dollars at US company-operated Starbucks stores in fiscal Q3 2026, according to Starbucks.",
      "value": 59,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Starbucks",
      "source_title": "Starbucks Card, Loyalty & Mobile Dashboard, Q3 FY26",
      "source_url": "https://s203.q4cdn.com/326826266/files/doc_financials/2026/q3/Q3-FY26-Digital-IR-Dashboard.pdf",
      "source_published": "7 July 2026 (data to 28 June 2026), accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/sb-loyalty-2026-11-03.csv",
      "sample": "Company-reported figures. Active members are US Starbucks Rewards members active in the past 90 days. Tender share covers US company-operated stores only.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-sb-tender-2026"
    },
    {
      "id": "cl-sb-growth-2026",
      "sentence": "US 90-day active Starbucks Rewards membership grew 5.6% year on year in fiscal Q3 2026, calculated by StatisticsGlobal from Starbucks data.",
      "value": 5.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Starbucks",
      "source_title": "Starbucks Card, Loyalty & Mobile Dashboard, Q3 FY26",
      "source_url": "https://s203.q4cdn.com/326826266/files/doc_financials/2026/q3/Q3-FY26-Digital-IR-Dashboard.pdf",
      "source_published": "7 July 2026 (data to 28 June 2026), accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/sb-loyalty-2026-11-03.csv",
      "sample": "Company-reported figures. Active members are US Starbucks Rewards members active in the past 90 days. Tender share covers US company-operated stores only.",
      "method": "35.8 million in Q3 FY26 versus 33.9 million in Q3 FY25: (35.8 / 33.9) - 1 = 5.6%.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-sb-growth-2026"
    },
    {
      "id": "cl-mc-sales-2026",
      "sentence": "McDonald's systemwide sales to loyalty members reached $40 billion across 70 markets in the 12 months to June 2026, according to McDonald's.",
      "value": 40,
      "unit": "$ billion",
      "place": "70 markets",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "McDonald's",
      "source_title": "McDonald's Reports Second Quarter 2026 Results (Exhibit 99.1)",
      "source_url": "https://corporate.mcdonalds.com/content/dam/sites/corp/nfl/pdf/MCD%20Q226%20Earnings%20Release%20-%20Exhibit%2099.1.pdf",
      "source_published": "4 August 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/mc-loyalty-2026-11-03.csv",
      "sample": "Company-reported figures across 70 markets with loyalty programmes. Sales are the trailing twelve months to 30 June 2026 to members active in the last 90 days of each quarter.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-mc-sales-2026"
    },
    {
      "id": "cl-mc-users-2026",
      "sentence": "McDonald's had nearly 220 million 90-day active loyalty users across 70 markets at the end of June 2026, up 13%, according to McDonald's.",
      "value": 220,
      "unit": "million",
      "place": "70 markets",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "McDonald's",
      "source_title": "McDonald's Reports Second Quarter 2026 Results (Exhibit 99.1)",
      "source_url": "https://corporate.mcdonalds.com/content/dam/sites/corp/nfl/pdf/MCD%20Q226%20Earnings%20Release%20-%20Exhibit%2099.1.pdf",
      "source_published": "4 August 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/mc-loyalty-2026-11-03.csv",
      "sample": "Company-reported figures across 70 markets with loyalty programmes. Sales are the trailing twelve months to 30 June 2026 to members active in the last 90 days of each quarter.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-mc-users-2026"
    },
    {
      "id": "cl-mc-per-user-2026",
      "sentence": "McDonald's loyalty sales worked out at about $182 per 90-day active user in the 12 months to June 2026, calculated by StatisticsGlobal from McDonald's data.",
      "value": 182,
      "unit": "$",
      "place": "70 markets",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "McDonald's",
      "source_title": "McDonald's Reports Second Quarter 2026 Results (Exhibit 99.1)",
      "source_url": "https://corporate.mcdonalds.com/content/dam/sites/corp/nfl/pdf/MCD%20Q226%20Earnings%20Release%20-%20Exhibit%2099.1.pdf",
      "source_published": "4 August 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/mc-loyalty-2026-11-03.csv",
      "sample": "Company-reported figures across 70 markets with loyalty programmes. Sales are the trailing twelve months to 30 June 2026 to members active in the last 90 days of each quarter.",
      "method": "$40 billion trailing-twelve-month systemwide sales to loyalty members / nearly 220 million 90-day active users at quarter-end = about $182. A rough average: sales cover four quarters of active members, users are a quarter-end count, and \"nearly 220 million\" is rounded.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-mc-per-user-2026"
    },
    {
      "id": "cl-bd-satisfied-us-2025",
      "sentence": "48% of Americans were very satisfied with their loyalty programme in 2025, according to Bond Brand Loyalty.",
      "value": 48,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Bond Brand Loyalty (with Visa)",
      "source_title": "The Bond Loyalty Report, released in collaboration with Visa (press release)",
      "source_url": "https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "source_published": "1 August 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20260519131003/https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "sample": "Bond consumer research covering 250,000+ consumers and 395+ loyalty programmes in the US and Canada, plus Visa transaction data. Sample sizes per question are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-bd-satisfied-us-2025"
    },
    {
      "id": "cl-bd-satisfied-ca-2025",
      "sentence": "32% of Canadians were very satisfied with their loyalty programme in 2025, according to Bond Brand Loyalty.",
      "value": 32,
      "unit": "%",
      "place": "Canada",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Bond Brand Loyalty (with Visa)",
      "source_title": "The Bond Loyalty Report, released in collaboration with Visa (press release)",
      "source_url": "https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "source_published": "1 August 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20260519131003/https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "sample": "Bond consumer research covering 250,000+ consumers and 395+ loyalty programmes in the US and Canada, plus Visa transaction data. Sample sizes per question are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-bd-satisfied-ca-2025"
    },
    {
      "id": "cl-bd-satisfied-gap-2025",
      "sentence": "Americans were 16 percentage points more likely than Canadians to be very satisfied with their loyalty programme in 2025, calculated by StatisticsGlobal from Bond Brand Loyalty data.",
      "value": 16,
      "unit": "percentage points",
      "place": "United States and Canada",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Bond Brand Loyalty (with Visa)",
      "source_title": "The Bond Loyalty Report, released in collaboration with Visa (press release)",
      "source_url": "https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "source_published": "1 August 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20260519131003/https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "sample": "Bond consumer research covering 250,000+ consumers and 395+ loyalty programmes in the US and Canada, plus Visa transaction data. Sample sizes per question are not given in the release.",
      "method": "Share very satisfied with their loyalty programme: US 48% minus Canada 32% = 16 percentage points.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-bd-satisfied-gap-2025"
    },
    {
      "id": "cl-bd-value-2025",
      "sentence": "Only about 1 in 3 loyalty programmes in the US and Canada were seen as delivering true value in 2025, according to Bond Brand Loyalty.",
      "value": "1 in 3",
      "unit": "",
      "place": "United States and Canada",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Bond Brand Loyalty (with Visa)",
      "source_title": "The Bond Loyalty Report, released in collaboration with Visa (press release)",
      "source_url": "https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "source_published": "1 August 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20260519131003/https://bondbl.com/news/the-bond-loyalty-report-released-in-collaboration-with-visa/",
      "sample": "Bond consumer research covering 250,000+ consumers and 395+ loyalty programmes in the US and Canada, plus Visa transaction data. Sample sizes per question are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-bd-value-2025"
    },
    {
      "id": "cl-an-owners-satisfied-2026",
      "sentence": "83.0% of loyalty programme owners were satisfied with their programme's performance in 2026, according to Antavo.",
      "value": 83,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report 2026 (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203264831/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/an-loyalty-2026-11-03.csv",
      "sample": "Global survey of 3,000 marketers and 10,000 consumers for Antavo, a loyalty software vendor. Fieldwork dates and countries are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-owners-satisfied-2026"
    },
    {
      "id": "cl-an-positive-roi-2026",
      "sentence": "92.7% of loyalty programme owners reported a positive return on their programme in 2026, according to Antavo.",
      "value": 92.7,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report 2026 (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203264831/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/an-loyalty-2026-11-03.csv",
      "sample": "Global survey of 3,000 marketers and 10,000 consumers for Antavo, a loyalty software vendor. Fieldwork dates and countries are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-positive-roi-2026"
    },
    {
      "id": "cl-an-roi-2026",
      "sentence": "Loyalty programme owners reported an average return on investment of 5.3x in 2026, according to Antavo.",
      "value": 5.3,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report 2026 (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203264831/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/an-loyalty-2026-11-03.csv",
      "sample": "Global survey of 3,000 marketers and 10,000 consumers for Antavo, a loyalty software vendor. Fieldwork dates and countries are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-roi-2026"
    },
    {
      "id": "cl-an-budget-2026",
      "sentence": "Marketers allocated an average 51.5% of their total marketing budget to loyalty and CRM in 2026, according to Antavo.",
      "value": 51.5,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report 2026 (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203264831/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/an-loyalty-2026-11-03.csv",
      "sample": "Global survey of 3,000 marketers and 10,000 consumers for Antavo, a loyalty software vendor. Fieldwork dates and countries are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-budget-2026"
    },
    {
      "id": "cl-an-shift-2026",
      "sentence": "59.8% of marketers would move more budget from short-term promotions into loyalty if they could in 2026, according to Antavo.",
      "value": 59.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report 2026 (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203264831/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/an-loyalty-2026-11-03.csv",
      "sample": "Global survey of 3,000 marketers and 10,000 consumers for Antavo, a loyalty software vendor. Fieldwork dates and countries are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-shift-2026"
    },
    {
      "id": "cl-dl-forget-2025",
      "sentence": "40% of US loyalty members admitted sometimes forgetting to redeem rewards in 2025, according to Deloitte.",
      "value": 40,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "sample": "Online survey of 5,564 US adults (18+) who are loyalty programme members, September to October 2025, run by an independent research firm for Deloitte. Engagement questions refer to the respondent's most-preferred brand's programme.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-forget-2025"
    },
    {
      "id": "cl-an-us-unspent-2026",
      "sentence": "26.2% of loyalty points held by US consumers went unspent in 2026, according to Antavo.",
      "value": 26.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report: US loyalty points findings (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203778943/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/anus-loyalty-2026-11-03.csv",
      "sample": "More than 1,000 US consumers from Antavo's global sample of 10,000. Antavo sells loyalty software. Fieldwork dates are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-us-unspent-2026"
    },
    {
      "id": "cl-an-us-expire-2026",
      "sentence": "11.9% of loyalty points held by US consumers expired unspent in 2026, according to Antavo.",
      "value": 11.9,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report: US loyalty points findings (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203778943/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/anus-loyalty-2026-11-03.csv",
      "sample": "More than 1,000 US consumers from Antavo's global sample of 10,000. Antavo sells loyalty software. Fieldwork dates are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-us-expire-2026"
    },
    {
      "id": "cl-an-us-expire-share-2026",
      "sentence": "45% of unspent US loyalty points expired rather than staying in accounts in 2026, calculated by StatisticsGlobal from Antavo data.",
      "value": 45,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report: US loyalty points findings (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203778943/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/anus-loyalty-2026-11-03.csv",
      "sample": "More than 1,000 US consumers from Antavo's global sample of 10,000. Antavo sells loyalty software. Fieldwork dates are not given in the release.",
      "method": "Points that expire unspent divided by all unspent points: 11.9% / 26.2% = 0.454, rounded to 45%.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-us-expire-share-2026"
    },
    {
      "id": "cl-an-us-slow-2026",
      "sentence": "49.1% of US consumers said it took too long to earn loyalty rewards in 2026, according to Antavo.",
      "value": 49.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report: US loyalty points findings (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203778943/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/anus-loyalty-2026-11-03.csv",
      "sample": "More than 1,000 US consumers from Antavo's global sample of 10,000. Antavo sells loyalty software. Fieldwork dates are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-us-slow-2026"
    },
    {
      "id": "cl-an-us-expiring-2026",
      "sentence": "41.1% of US consumers were frustrated by expiring loyalty points in 2026, according to Antavo.",
      "value": 41.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report: US loyalty points findings (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203778943/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/anus-loyalty-2026-11-03.csv",
      "sample": "More than 1,000 US consumers from Antavo's global sample of 10,000. Antavo sells loyalty software. Fieldwork dates are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-us-expiring-2026"
    },
    {
      "id": "cl-an-us-app-2026",
      "sentence": "44% of US consumers accessed loyalty programmes through mobile apps in 2026, ahead of digital cards at 42.4%, according to Antavo.",
      "value": 44,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report: US loyalty points findings (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203778943/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/anus-loyalty-2026-11-03.csv",
      "sample": "More than 1,000 US consumers from Antavo's global sample of 10,000. Antavo sells loyalty software. Fieldwork dates are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-us-app-2026"
    },
    {
      "id": "cl-dl-deal-2025",
      "sentence": "4 in 10 Americans showed deal-driven, cost-conscious or trade-down shopping behaviour in 2025, according to Deloitte.",
      "value": 40,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "sample": "Online survey of 5,564 US adults (18+) who are loyalty programme members, September to October 2025, run by an independent research firm for Deloitte. Engagement questions refer to the respondent's most-preferred brand's programme.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-deal-2025"
    },
    {
      "id": "cl-an-savings-2026",
      "sentence": "70.8% of consumers named saving money as a key reason to use loyalty programmes in 2026, according to Antavo.",
      "value": 70.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Antavo",
      "source_title": "Antavo Global Customer Loyalty Report 2026 (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260203264831/en",
      "source_published": "3 February 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antavo/an-loyalty-2026-11-03.csv",
      "sample": "Global survey of 3,000 marketers and 10,000 consumers for Antavo, a loyalty software vendor. Fieldwork dates and countries are not given in the release.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-an-savings-2026"
    },
    {
      "id": "cl-dl-share-genz-2025",
      "sentence": "89% of Gen Z US loyalty members were willing to share personal information for more tailored offers in 2025, according to Deloitte.",
      "value": 89,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
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      "method": "",
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      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-share-genz-2025"
    },
    {
      "id": "cl-dl-share-boomers-2025",
      "sentence": "64% of baby boomer US loyalty members were willing to share personal information for more tailored offers in 2025, according to Deloitte.",
      "value": 64,
      "unit": "%",
      "place": "United States",
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      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
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      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
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    },
    {
      "id": "cl-dl-share-gap-2025",
      "sentence": "Gen Z US loyalty members were 25 percentage points more willing than baby boomers to share personal data for tailored offers in 2025, calculated by StatisticsGlobal from Deloitte data.",
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      "unit": "percentage points",
      "place": "United States",
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      "source_type": "Our analysis",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
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      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "sample": "Online survey of 5,564 US adults (18+) who are loyalty programme members, September to October 2025, run by an independent research firm for Deloitte. Engagement questions refer to the respondent's most-preferred brand's programme.",
      "method": "Share willing to share personal information for more tailored offers: Gen Z 89% minus baby boomers 64% = 25 percentage points.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-share-gap-2025"
    },
    {
      "id": "cl-dl-pers-millennials-2025",
      "sentence": "53% of millennial US loyalty members said they would spend more at a brand with a personalised programme experience in 2025, according to Deloitte.",
      "value": 53,
      "unit": "%",
      "place": "United States",
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      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
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      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
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    },
    {
      "id": "cl-dl-pers-boomers-2025",
      "sentence": "19% of baby boomer US loyalty members said they would spend more at a brand with a personalised programme experience in 2025, according to Deloitte.",
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      "unit": "%",
      "place": "United States",
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      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
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      "source_published": "12 January 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
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      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-pers-boomers-2025"
    },
    {
      "id": "cl-dl-pers-ratio-2025",
      "sentence": "Millennial US loyalty members were 2.8 times as likely as baby boomers to say personalisation would make them spend more in 2025, calculated by StatisticsGlobal from Deloitte data.",
      "value": 2.8,
      "unit": "times",
      "place": "United States",
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      "source_type": "Our analysis",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
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      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
      "sample": "Online survey of 5,564 US adults (18+) who are loyalty programme members, September to October 2025, run by an independent research firm for Deloitte. Engagement questions refer to the respondent's most-preferred brand's programme.",
      "method": "Share who would spend more at a brand with a personalised loyalty experience: millennials 53% / baby boomers 19% = 2.79, rounded to 2.8.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-pers-ratio-2025"
    },
    {
      "id": "cl-dl-hyper-boomers-2025",
      "sentence": "33% of baby boomer US loyalty members said they would opt into hyper-personalised loyalty settings in 2025, against 62% of Gen Z, according to Deloitte.",
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      "unit": "%",
      "place": "United States",
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      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Reshaping loyalty programs in an era of value seeking (2025 Consumer Loyalty Program Survey)",
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      "archive_url": "http://web.archive.org/web/20261009062836/https://www.deloitte.com/us/en/insights/industry/retail-distribution/reshaping-customer-loyalty-programs.html",
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      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-dl-hyper-boomers-2025"
    },
    {
      "id": "cl-fr-global-net-2026",
      "sentence": "The net share of brands improving their Forrester CX Index score worldwide was plus 12 percentage points in 2026, calculated by StatisticsGlobal from Forrester data.",
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      "unit": "percentage points",
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      "source_type": "Our analysis",
      "publisher": "Forrester",
      "source_title": "Forrester Reveals The Top 10 Highest Performing Brands In Its 2026 Global Total Experience Score Rankings",
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      "sample": "Forrester CX Index results for brands evaluated in both 2025 and 2026 across Asia Pacific, Europe and North America (375 brands in the Total Experience Score).",
      "method": "Share of brands improving minus share declining, worldwide, for brands rated in both 2025 and 2026: 20% - 8% = +12 percentage points. In 2025 the same measure was 6% - 21% = -15, a swing of 27 points.",
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      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-fr-global-net-2026"
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    {
      "id": "cl-fr-global-declined-2025",
      "sentence": "21% of brands worldwide saw their Forrester CX Index score decline in 2025, while 6% improved, according to Forrester.",
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      "source_title": "Forrester's 2025 Global Customer Experience Index Rankings (press release)",
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    },
    {
      "id": "cl-fr-global-net-2025",
      "sentence": "The net share of brands improving their Forrester CX Index score worldwide was minus 15 percentage points in 2025, calculated by StatisticsGlobal from Forrester data.",
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      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-fr-global-net-2025"
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    {
      "id": "cl-fr-na-improved-2026",
      "sentence": "26% of US and Canadian brands improved their Forrester CX Index score in 2026, according to Forrester.",
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      "source_title": "Have We Turned The Corner On CX Quality? (CX Index 2026 results)",
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      "id": "cl-fr-na-declined-2026",
      "sentence": "7% of US and Canadian brands saw their Forrester CX Index score decline in 2026, according to Forrester.",
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      "source_title": "Have We Turned The Corner On CX Quality? (CX Index 2026 results)",
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    {
      "id": "cl-fr-na-unchanged-2026",
      "sentence": "68% of North American brands had an unchanged Forrester CX Index score in 2026, according to Forrester.",
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      "source_title": "Have We Turned The Corner On CX Quality? (CX Index 2026 results)",
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    {
      "id": "cl-fr-na-net-2026",
      "sentence": "The net share of US and Canadian brands improving their Forrester CX Index score was plus 19 percentage points in 2026, calculated by StatisticsGlobal from Forrester data.",
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      "source_title": "Have We Turned The Corner On CX Quality? (CX Index 2026 results)",
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      "method": "Share improving minus share declining, US and Canada: 26% - 7% = +19 percentage points. For the US alone in 2025 the figure was 7% - 25% = -18.",
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      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-fr-na-net-2026"
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    {
      "id": "cl-fr-us-declined-2025",
      "sentence": "25% of US brands saw their Forrester CX Index score decline in 2025, while 7% improved, according to Forrester.",
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    {
      "id": "cl-fr-eu-improved-2026",
      "sentence": "8% of European brands improved their Forrester CX Index score in 2026, while 1% declined, according to Forrester.",
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      "id": "cl-fr-eu-improved-2025",
      "sentence": "7% of European brands improved their Forrester CX Index score in 2025, while 2% declined, according to Forrester.",
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      "id": "cl-fr-apac-declined-2026",
      "sentence": "19% of Asia Pacific brands saw their Forrester CX Index score fall in 2026, while 7% improved, according to Forrester.",
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      "source_title": "Have We Turned The Corner On CX Quality? (CX Index 2026 results)",
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    {
      "id": "cl-fr-apac-net-2026",
      "sentence": "The net share of Asia Pacific brands improving their Forrester CX Index score was minus 12 percentage points in 2026, calculated by StatisticsGlobal from Forrester data.",
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      "source_type": "Our analysis",
      "publisher": "Forrester",
      "source_title": "Have We Turned The Corner On CX Quality? (CX Index 2026 results)",
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      "archive_url": "http://web.archive.org/web/20260909052644/https://www.forrester.com/blogs/have-we-turned-the-corner-on-cx-quality/",
      "sample": "Forrester CX Index 2026: more than 224,000 customers rating 462 brands across 13 industries and 13 countries. Changes are for brands rated in both 2025 and 2026 and count only statistically significant moves.",
      "method": "Share improving minus share declining, Asia Pacific (57 brands rated in both years): 7% - 19% = -12 percentage points. Forrester did not publish an improved share for the region in 2025, so no 2025 net figure is calculated.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-fr-apac-net-2026"
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    {
      "id": "cl-fr-apac-declined-2025",
      "sentence": "37% of brands in Australia, Singapore and India saw their Forrester CX Index score fall in 2025, according to Forrester.",
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      "place": "Asia Pacific (Australia, India, Singapore)",
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    },
    {
      "id": "cl-em-loyal-2025",
      "sentence": "68% of consumers in five countries were loyal to specific brands in 2025, down from 69% in 2024, according to SAP Emarsys.",
      "value": 68,
      "unit": "%",
      "place": "5 countries (US, UK, Germany, Australia, Taiwan)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
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      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-loyal-2025"
    },
    {
      "id": "cl-em-true-drop-2025",
      "sentence": "True brand loyalty fell 14.7% in relative terms between 2024 and 2025, calculated by StatisticsGlobal from SAP Emarsys data.",
      "value": 14.7,
      "unit": "%",
      "place": "5 countries (US, UK, Germany, Australia, Taiwan)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "Share of consumers with true loyalty: 29% in 2025 versus 34% in 2024. (34 - 29) / 34 = 14.7% relative fall, or 5 percentage points.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-true-drop-2025"
    },
    {
      "id": "cl-em-incentivised-2025",
      "sentence": "48% of consumers in five countries showed incentivised loyalty in 2025, according to SAP Emarsys.",
      "value": 48,
      "unit": "%",
      "place": "5 countries (US, UK, Germany, Australia, Taiwan)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-incentivised-2025"
    },
    {
      "id": "cl-em-incentive-ratio-2025",
      "sentence": "Incentivised loyalty was 1.7 times as common as true loyalty among consumers in five countries in 2025, calculated by StatisticsGlobal from SAP Emarsys data.",
      "value": 1.7,
      "unit": "times",
      "place": "5 countries (US, UK, Germany, Australia, Taiwan)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "Share showing incentivised loyalty 48% / share showing true loyalty 29% = 1.66, rounded to 1.7. Consumers can fall into more than one loyalty type.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-incentive-ratio-2025"
    },
    {
      "id": "cl-em-trend-2025",
      "sentence": "14% of consumers in five countries were classed as trend loyal in 2025, according to SAP Emarsys.",
      "value": 14,
      "unit": "%",
      "place": "5 countries (US, UK, Germany, Australia, Taiwan)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-trend-2025"
    },
    {
      "id": "cl-em-us-2025",
      "sentence": "73% of US consumers were loyal to specific brands in 2025, up from 69% in 2024, according to SAP Emarsys.",
      "value": 73,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-us-2025"
    },
    {
      "id": "cl-em-de-2025",
      "sentence": "66% of German consumers were loyal to specific brands in 2025, up from 61% in 2024, according to SAP Emarsys.",
      "value": 66,
      "unit": "%",
      "place": "Germany",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-de-2025"
    },
    {
      "id": "cl-em-uk-2025",
      "sentence": "67% of UK consumers were loyal to specific brands in 2025, unchanged from 2024, according to SAP Emarsys.",
      "value": 67,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-uk-2025"
    },
    {
      "id": "cl-em-au-2025",
      "sentence": "65% of Australian consumers were loyal to specific brands in 2025, down from 66% in 2024, according to SAP Emarsys.",
      "value": 65,
      "unit": "%",
      "place": "Australia",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-au-2025"
    },
    {
      "id": "cl-em-de-rise-2025",
      "sentence": "Germany had the largest rise in brand loyalty of the four countries tracked by SAP Emarsys in both 2024 and 2025, 5 points, calculated by StatisticsGlobal from SAP Emarsys data.",
      "value": 5,
      "unit": "percentage points",
      "place": "5 countries (US, UK, Germany, Australia, Taiwan)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "Change in share loyal to specific brands, 2024 to 2025: Germany +5 (61% to 66%), US +4 (69% to 73%), UK 0 (67%), Australia -1 (66% to 65%). Taiwan has no 2024 figure.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-de-rise-2025"
    },
    {
      "id": "cl-em-ignore-2025",
      "sentence": "64% of consumers in five countries ignored brand names when buying consumer products in 2025, according to SAP Emarsys.",
      "value": 64,
      "unit": "%",
      "place": "5 countries (US, UK, Germany, Australia, Taiwan)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-ignore-2025"
    },
    {
      "id": "cl-em-emails-2025",
      "sentence": "60% of consumers in five countries said most marketing emails they received were not relevant to them in 2025, according to SAP Emarsys.",
      "value": 60,
      "unit": "%",
      "place": "5 countries (US, UK, Germany, Australia, Taiwan)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "SAP Emarsys",
      "source_title": "Customer Loyalty Index 2025",
      "source_url": "https://emarsys.com/app/uploads/2025/09/Customer-Loyalty-Index-2025.pdf",
      "source_published": "September 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emarsys/em-loyalty-2026-11-03.csv",
      "sample": "Online survey of 10,006 consumers aged 16+ in the US, UK, Germany, Australia and Taiwan, 5 to 12 June 2025. SAP Emarsys sells customer engagement software.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/customer-loyalty-statistics/#stat-cl-em-emails-2025"
    }
  ]
}