{
  "title": "Customer Retention Statistics 2026: Churn, Net Revenue Retention and Why Customers Leave",
  "url": "https://statisticsglobal.org/customer-retention-statistics/",
  "updated": "2026-11-04",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/customer-retention-statistics/)",
  "statistics": [
    {
      "id": "crs-rc-overall-2026",
      "sentence": "Subscription businesses on Recurly's network had an overall churn rate of 3.60% across all industries in July 2026, according to Recurly.",
      "value": 3.6,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-overall-2026"
    },
    {
      "id": "crs-rc-voluntary-share-2026",
      "sentence": "Voluntary cancellations made up about 65% of subscription churn on Recurly's network in July 2026, calculated by StatisticsGlobal from Recurly data.",
      "value": 65,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "Voluntary churn divided by voluntary plus involuntary churn: 2.34 / (2.34 + 1.25) = 2.34 / 3.59 = 0.652, rounded to 65%.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-voluntary-share-2026"
    },
    {
      "id": "crs-cm-nrr-high-arpa-2022",
      "sentence": "Top-quartile SaaS businesses with ARPA over $500 a month had net revenue retention of 109.3% in 2022, according to ChartMogul.",
      "value": 109.3,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-nrr-high-arpa-2022"
    },
    {
      "id": "crs-pw-stopped-bad-2025",
      "sentence": "52% of US consumers stopped using or buying from a brand after a bad experience in 2025, according to PwC.",
      "value": 52,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "PwC",
      "source_title": "PwC's 2025 Customer Experience Survey",
      "source_url": "https://www.pwc.com/us/en/services/consulting/business-transformation/library/2025-customer-experience-survey.html",
      "source_published": "29 September 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pwc/customer-experience-survey-2025-2026-11-04.csv",
      "sample": "5,511 US consumers and 406 US executives, surveyed 21 May to 30 June 2025.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-pw-stopped-bad-2025"
    },
    {
      "id": "crs-qx-at-risk-global-2026",
      "sentence": "Bad customer experiences put $2.94 trillion of global consumer sales at risk in 2026, 4.8% of consumption, according to Qualtrics XM Institute.",
      "value": 2.94,
      "unit": "trillion USD",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-at-risk-global-2026"
    },
    {
      "id": "crs-rc-voluntary-2026",
      "sentence": "Voluntary churn averaged 2.34% across all industries on Recurly's subscription network in July 2026, according to Recurly.",
      "value": 2.34,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-voluntary-2026"
    },
    {
      "id": "crs-rc-involuntary-2026",
      "sentence": "Involuntary churn from failed payments averaged 1.25% across all industries on Recurly's network in July 2026, according to Recurly.",
      "value": 1.25,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-involuntary-2026"
    },
    {
      "id": "crs-rc-saas-2026",
      "sentence": "SaaS businesses on Recurly's network had a median churn rate of 3.22% in July 2026, according to Recurly.",
      "value": 3.22,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-saas-2026"
    },
    {
      "id": "crs-rc-bps-2026",
      "sentence": "Business and professional services subscriptions on Recurly's network had a median churn rate of 3.44% in July 2026, according to Recurly.",
      "value": 3.44,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-bps-2026"
    },
    {
      "id": "crs-rc-travel-2026",
      "sentence": "Travel, hospitality and entertainment subscriptions on Recurly's network had a median churn rate of 3.91% in July 2026, according to Recurly.",
      "value": 3.91,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-travel-2026"
    },
    {
      "id": "crs-rc-media-2026",
      "sentence": "Digital media and entertainment subscriptions on Recurly's network had a median churn rate of 4.14% in July 2026, according to Recurly.",
      "value": 4.14,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-media-2026"
    },
    {
      "id": "crs-rc-ecom-2026",
      "sentence": "Ecommerce subscriptions on Recurly's network had a median churn rate of 4.25% in July 2026, according to Recurly.",
      "value": 4.25,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-ecom-2026"
    },
    {
      "id": "crs-rc-edu-2026",
      "sentence": "Education subscriptions on Recurly's network had a median churn rate of 4.99% in July 2026, according to Recurly.",
      "value": 4.99,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-edu-2026"
    },
    {
      "id": "crs-rc-edu-vs-saas-2026",
      "sentence": "Education subscriptions churned 1.55 times as fast as SaaS on Recurly's network in July 2026, calculated by StatisticsGlobal from Recurly data.",
      "value": 1.55,
      "unit": "x",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "Education median churn divided by SaaS median churn: 4.99% / 3.22% = 1.550, rounded to 1.55.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-edu-vs-saas-2026"
    },
    {
      "id": "crs-rc-media-invol-share-2026",
      "sentence": "Failed payments caused 38.4% of digital media churn on Recurly's network in July 2026, the highest share of six industries, calculated by StatisticsGlobal from Recurly data.",
      "value": 38.4,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "Involuntary churn divided by total churn for each industry. Digital media: 1.59 / 4.14 = 38.4%. Business services 1.18 / 3.44 = 34.3%. Education 1.69 / 4.99 = 33.9%. SaaS 1.06 / 3.22 = 32.9%. Travel 1.28 / 3.91 = 32.7%. Ecommerce 1.38 / 4.25 = 32.5%.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-media-invol-share-2026"
    },
    {
      "id": "crs-rc-saas-retention-2026",
      "sentence": "SaaS businesses on Recurly's network kept 96.78% of subscribers at the median in July 2026, calculated by StatisticsGlobal from Recurly data.",
      "value": 96.78,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "Retention is the complement of churn over the same period: 100% - 3.22% median SaaS churn = 96.78%. Education: 100% - 4.99% = 95.01%.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-saas-retention-2026"
    },
    {
      "id": "crs-rc-arpc-low-2026",
      "sentence": "Subscribers paying $10 to $25 a month had the highest median churn, 4.29%, on Recurly's network in July 2026, according to Recurly.",
      "value": 4.29,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-arpc-low-2026"
    },
    {
      "id": "crs-rc-arpc-high-invol-2026",
      "sentence": "Involuntary churn was 0.18% for subscribers paying over $250 a month on Recurly's network in July 2026, according to Recurly.",
      "value": 0.18,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-arpc-high-invol-2026"
    },
    {
      "id": "crs-rc-arpc-gap-2026",
      "sentence": "Subscribers paying $100 to $250 a month churned 33% less than those paying $10 to $25 on Recurly's network in July 2026, calculated by StatisticsGlobal from Recurly data.",
      "value": 33,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "Relative gap in median total churn: (4.29% - 2.87%) / 4.29% = 1.42 / 4.29 = 0.331, rounded to 33%.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-arpc-gap-2026"
    },
    {
      "id": "crs-cm-nrr-low-arpa-2022",
      "sentence": "Top-quartile SaaS businesses with ARPA under $10 a month had net revenue retention of 65.1% in 2022, according to ChartMogul.",
      "value": 65.1,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-nrr-low-arpa-2022"
    },
    {
      "id": "crs-cm-nrr-gap-2022",
      "sentence": "Top-quartile net revenue retention was 44.2 points higher for SaaS with ARPA over $500 than under $10 in 2022, calculated by StatisticsGlobal from ChartMogul data.",
      "value": 44.2,
      "unit": "points",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Our analysis",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "Top-quartile NRR, ARPA over $500 a month minus ARPA under $10 a month: 109.3% - 65.1% = 44.2 percentage points.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-nrr-gap-2022"
    },
    {
      "id": "crs-cm-nrr100-high-2022",
      "sentence": "41.1% of SaaS businesses with ARPA over $500 a month had net revenue retention above 100% in 2022, according to ChartMogul.",
      "value": 41.1,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-nrr100-high-2022"
    },
    {
      "id": "crs-cm-nrr100-low-2022",
      "sentence": "Only 2.7% of SaaS businesses with ARPA under $10 a month had net revenue retention above 100% in 2022, according to ChartMogul.",
      "value": 2.7,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-nrr100-low-2022"
    },
    {
      "id": "crs-cm-nrr100-ratio-2022",
      "sentence": "SaaS businesses with ARPA over $500 were 15.2 times as likely to exceed 100% net revenue retention as those under $10 in 2022, calculated by StatisticsGlobal from ChartMogul data.",
      "value": 15.2,
      "unit": "x",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Our analysis",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "Share with NRR above 100%: 41.1% (ARPA over $500) / 2.7% (ARPA under $10) = 15.22, rounded to 15.2.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-nrr100-ratio-2022"
    },
    {
      "id": "crs-cm-nrr-arr-1-3m-2022",
      "sentence": "Top-quartile SaaS businesses with $1m to $3m ARR had net revenue retention of 94% in 2022, according to ChartMogul.",
      "value": 94,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-nrr-arr-1-3m-2022"
    },
    {
      "id": "crs-cm-nrr-arr-3-15m-2022",
      "sentence": "Top-quartile SaaS businesses with $3m to $15m ARR had net revenue retention of 99% in 2022, according to ChartMogul.",
      "value": 99,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-nrr-arr-3-15m-2022"
    },
    {
      "id": "crs-cm-grr-3-8m-2022",
      "sentence": "Top-quartile SaaS businesses with $3m to $8m ARR had gross revenue retention of 81.2% in 2022, according to ChartMogul.",
      "value": 81.2,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-grr-3-8m-2022"
    },
    {
      "id": "crs-cm-grr-15-30m-2022",
      "sentence": "Top-quartile SaaS businesses with $15m to $30m ARR had gross revenue retention of 83.8% in 2022, according to ChartMogul.",
      "value": 83.8,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-grr-15-30m-2022"
    },
    {
      "id": "crs-cm-logo-high-2022",
      "sentence": "Top-quartile SaaS businesses with ARPA over $500 a month kept 85.7% of customers in 2022, according to ChartMogul.",
      "value": 85.7,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-logo-high-2022"
    },
    {
      "id": "crs-cm-logo-low-2022",
      "sentence": "Top-quartile SaaS businesses with ARPA under $10 a month kept 63.1% of customers in 2022, according to ChartMogul.",
      "value": 63.1,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-logo-low-2022"
    },
    {
      "id": "crs-cm-logo-gap-2022",
      "sentence": "Top-quartile customer retention was 22.6 points higher for SaaS with ARPA over $500 than under $10 in 2022, calculated by StatisticsGlobal from ChartMogul data.",
      "value": 22.6,
      "unit": "points",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Our analysis",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "Top-quartile customer (logo) retention, ARPA over $500 a month minus under $10 a month: 85.7% - 63.1% = 22.6 percentage points.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-logo-gap-2022"
    },
    {
      "id": "crs-cm-logo-3-8m-2022",
      "sentence": "Top-quartile SaaS businesses with $3m to $8m ARR kept 80.4% of customers in 2022, according to ChartMogul.",
      "value": 80.4,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-logo-3-8m-2022"
    },
    {
      "id": "crs-cm-logo-15-30m-2022",
      "sentence": "Top-quartile SaaS businesses with $15m to $30m ARR kept 84.2% of customers in 2022, according to ChartMogul.",
      "value": 84.2,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-logo-15-30m-2022"
    },
    {
      "id": "crs-cm-new-3m-2022",
      "sentence": "Top-quartile SaaS businesses kept 90% of new customers through their first 3 months in 2021 to 2022 cohorts, according to ChartMogul.",
      "value": 90,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-new-3m-2022"
    },
    {
      "id": "crs-cm-new-12m-2022",
      "sentence": "Top-quartile SaaS businesses kept 70% of new customers through their first 12 months in 2021 to 2022 cohorts, according to ChartMogul.",
      "value": 70,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-new-12m-2022"
    },
    {
      "id": "crs-cm-new-3-12m-loss-2022",
      "sentence": "Top-quartile SaaS businesses lost 22% of new customers still active at month 3 by month 12 in 2021 to 2022 cohorts, calculated by StatisticsGlobal from ChartMogul data.",
      "value": 22,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Our analysis",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "Customers lost between month 3 and month 12 as a share of those active at month 3: (90% - 70%) / 90% = 20 / 90 = 0.222, rounded to 22%.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-new-3-12m-loss-2022"
    },
    {
      "id": "crs-cm-growth-nrr100-2022",
      "sentence": "SaaS businesses with net revenue retention above 100% grew 43.6% a year on average in 2022, according to ChartMogul.",
      "value": 43.6,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-growth-nrr100-2022"
    },
    {
      "id": "crs-cm-growth-nrr60-2022",
      "sentence": "SaaS businesses with net revenue retention below 60% grew 13.1% a year on average in 2022, according to ChartMogul.",
      "value": 13.1,
      "unit": "%",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Vendor report",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-growth-nrr60-2022"
    },
    {
      "id": "crs-cm-growth-multiple-2022",
      "sentence": "SaaS businesses above 100% net revenue retention grew 3.3 times as fast as those below 60% in 2022, calculated by StatisticsGlobal from ChartMogul data.",
      "value": 3.3,
      "unit": "x",
      "place": "Worldwide (ChartMogul customers)",
      "data_year": "2022",
      "source_type": "Our analysis",
      "publisher": "ChartMogul",
      "source_title": "SaaS Retention Report",
      "source_url": "https://chartmogul.com/saas-retention-report/",
      "source_published": "1 November 2023, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/chartmogul/saas-retention-report-2026-11-04.csv",
      "sample": "Anonymised, aggregated data from over 2,100 SaaS businesses that use ChartMogul, a subscription analytics vendor. Top-quartile figures, not medians.",
      "method": "Average annual growth: 43.6% (NRR over 100%) / 13.1% (NRR under 60%) = 3.33, rounded to 3.3.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-cm-growth-multiple-2022"
    },
    {
      "id": "crs-rc-saas-topq-2026",
      "sentence": "Top-quartile SaaS businesses on Recurly's network had churn of 1.78% or below in July 2026, according to Recurly.",
      "value": 1.78,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://www.recurly.com/research/churn-rate-benchmarks",
      "source_published": "July 2026 data, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/churn-rate-benchmarks-2026-11-04.csv",
      "sample": "Median rates across Recurly's network of subscription businesses. Recurly sells subscription billing software. The number of businesses is not given on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rc-saas-topq-2026"
    },
    {
      "id": "crs-rs-winback-2025",
      "sentence": "Nearly one in four new subscriptions came from a former customer in 2025, according to Recurly.",
      "value": "nearly 1 in 4",
      "unit": "",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Subscriptions Are Entering a Smarter, More Mature Era (2026 State of Subscriptions press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260114492821/en",
      "source_published": "14 January 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/state-of-subscriptions-2026-2026-11-04.csv",
      "sample": "More than 2,200 subscription businesses and tens of millions of subscribers on the Recurly platform, plus consumer research. Recurly sells subscription billing software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rs-winback-2025"
    },
    {
      "id": "crs-rs-pause-return-2025",
      "sentence": "Of subscribers who paused rather than cancelled, 75% eventually returned in 2025, according to Recurly.",
      "value": 75,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Subscriptions Are Entering a Smarter, More Mature Era (2026 State of Subscriptions press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260114492821/en",
      "source_published": "14 January 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/state-of-subscriptions-2026-2026-11-04.csv",
      "sample": "More than 2,200 subscription businesses and tens of millions of subscribers on the Recurly platform, plus consumer research. Recurly sells subscription billing software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rs-pause-return-2025"
    },
    {
      "id": "crs-rs-pause-growth-2025",
      "sentence": "Pause usage rose 337% at subscription merchants offering a pause option in 2025, according to Recurly.",
      "value": 337,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Subscriptions Are Entering a Smarter, More Mature Era (2026 State of Subscriptions press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260114492821/en",
      "source_published": "14 January 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/state-of-subscriptions-2026-2026-11-04.csv",
      "sample": "More than 2,200 subscription businesses and tens of millions of subscribers on the Recurly platform, plus consumer research. Recurly sells subscription billing software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rs-pause-growth-2025"
    },
    {
      "id": "crs-rs-trial-2025",
      "sentence": "Trial conversion to paid subscriptions stabilised at 34% in 2025, according to Recurly.",
      "value": 34,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Subscriptions Are Entering a Smarter, More Mature Era (2026 State of Subscriptions press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20260114492821/en",
      "source_published": "14 January 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/state-of-subscriptions-2026-2026-11-04.csv",
      "sample": "More than 2,200 subscription businesses and tens of millions of subscribers on the Recurly platform, plus consumer research. Recurly sells subscription billing software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rs-trial-2025"
    },
    {
      "id": "crs-rs-lack-of-use-2025",
      "sentence": "52% of consumers cancelled at least one subscription in the past year because they did not use it, according to Recurly in its 2025 data.",
      "value": 52,
      "unit": "%",
      "place": "Worldwide (consumer research)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "The 2026 State of Subscriptions",
      "source_url": "https://www.recurly.com/content/state-of-subscriptions-report",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/state-of-subscriptions-2026-2026-11-04.csv",
      "sample": "76 million unique subscribers and 2,200 global merchants on the Recurly platform, plus consumer research. Recurly sells subscription billing software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rs-lack-of-use-2025"
    },
    {
      "id": "crs-rs-growth-2025",
      "sentence": "Overall subscription growth slowed to 12.6% across the Recurly network in 2025, according to Recurly.",
      "value": 12.6,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "The 2026 State of Subscriptions",
      "source_url": "https://www.recurly.com/content/state-of-subscriptions-report",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/recurly/state-of-subscriptions-2026-2026-11-04.csv",
      "sample": "76 million unique subscribers and 2,200 global merchants on the Recurly platform, plus consumer research. Recurly sells subscription billing software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-rs-growth-2025"
    },
    {
      "id": "crs-an-churn-2025",
      "sentence": "US premium streaming services had a weighted average churn rate of 4.6% in 2025, according to Antenna.",
      "value": 4.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Antenna",
      "source_title": "Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review",
      "source_url": "https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "source_published": "February 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antenna/premium-svod-2025-year-in-review-2026-11-04.csv",
      "sample": "Antenna estimates from its US consumer transaction data for premium streaming (SVOD) services. Panel size is not stated on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-an-churn-2025"
    },
    {
      "id": "crs-an-subs-growth-2025",
      "sentence": "US premium streaming subscribers grew 7% in 2025, down from 12% in 2024, according to Antenna.",
      "value": 7,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Antenna",
      "source_title": "Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review",
      "source_url": "https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "source_published": "February 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antenna/premium-svod-2025-year-in-review-2026-11-04.csv",
      "sample": "Antenna estimates from its US consumer transaction data for premium streaming (SVOD) services. Panel size is not stated on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-an-subs-growth-2025"
    },
    {
      "id": "crs-an-growth-slowdown-2025",
      "sentence": "US premium streaming subscriber growth slowed by 5 percentage points in 2025, calculated by StatisticsGlobal from Antenna data.",
      "value": 5,
      "unit": "points",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Antenna",
      "source_title": "Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review",
      "source_url": "https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "source_published": "February 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antenna/premium-svod-2025-year-in-review-2026-11-04.csv",
      "sample": "Antenna estimates from its US consumer transaction data for premium streaming (SVOD) services. Panel size is not stated on the page.",
      "method": "Subscriber growth in 2024 minus growth in 2025: 12% - 7% = 5 percentage points.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-an-growth-slowdown-2025"
    },
    {
      "id": "crs-an-stable-months-2025",
      "sentence": "US premium streaming churn was flat or lower year on year in 7 of 11 months from September 2024 to August 2025, according to Antenna.",
      "value": "7 of 11",
      "unit": "months",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Antenna",
      "source_title": "Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review",
      "source_url": "https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "source_published": "February 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antenna/premium-svod-2025-year-in-review-2026-11-04.csv",
      "sample": "Antenna estimates from its US consumer transaction data for premium streaming (SVOD) services. Panel size is not stated on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-an-stable-months-2025"
    },
    {
      "id": "crs-an-q4-net-adds-2025",
      "sentence": "The fourth quarter delivered 57% of US premium streaming net subscriber additions in 2025, according to Antenna.",
      "value": 57,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Antenna",
      "source_title": "Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review",
      "source_url": "https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "source_published": "February 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/antenna/premium-svod-2025-year-in-review-2026-11-04.csv",
      "sample": "Antenna estimates from its US consumer transaction data for premium streaming (SVOD) services. Panel size is not stated on the page.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-an-q4-net-adds-2025"
    },
    {
      "id": "crs-pw-stopped-cx-2025",
      "sentence": "29% of US consumers stopped buying from a brand because of poor customer experience, online or in person, in 2025, according to PwC.",
      "value": 29,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "PwC",
      "source_title": "PwC's 2025 Customer Experience Survey",
      "source_url": "https://www.pwc.com/us/en/services/consulting/business-transformation/library/2025-customer-experience-survey.html",
      "source_published": "29 September 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pwc/customer-experience-survey-2025-2026-11-04.csv",
      "sample": "5,511 US consumers and 406 US executives, surveyed 21 May to 30 June 2025.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-pw-stopped-cx-2025"
    },
    {
      "id": "crs-pw-human-2025",
      "sentence": "86% of US consumers said human interaction was moderately or very important in their brand experience in 2025, according to PwC.",
      "value": 86,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "PwC",
      "source_title": "PwC's 2025 Customer Experience Survey",
      "source_url": "https://www.pwc.com/us/en/services/consulting/business-transformation/library/2025-customer-experience-survey.html",
      "source_published": "29 September 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pwc/customer-experience-survey-2025-2026-11-04.csv",
      "sample": "5,511 US consumers and 406 US executives, surveyed 21 May to 30 June 2025.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-pw-human-2025"
    },
    {
      "id": "crs-pw-price-compare-2025",
      "sentence": "69% of US consumers said comparing prices significantly influenced whether they engaged with a brand in 2025, according to PwC.",
      "value": 69,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "PwC",
      "source_title": "PwC's 2025 Customer Experience Survey",
      "source_url": "https://www.pwc.com/us/en/services/consulting/business-transformation/library/2025-customer-experience-survey.html",
      "source_published": "29 September 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pwc/customer-experience-survey-2025-2026-11-04.csv",
      "sample": "5,511 US consumers and 406 US executives, surveyed 21 May to 30 June 2025.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-pw-price-compare-2025"
    },
    {
      "id": "crs-qn-reduce-2025",
      "sentence": "34% of consumers reduced spending with a company after a negative experience in 2025, according to Qualtrics XM Institute.",
      "value": 34,
      "unit": "%",
      "place": "Worldwide (14 countries)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Qualtrics XM Institute",
      "source_title": "Businesses Risk $3 Trillion in Sales From Poor Customer Experiences as Consumers Cut Spending",
      "source_url": "https://www.qualtrics.com/news/businesses-risk-3-trillion-sales-poor-customer-experiences-consumers-cut-spending/",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Qualtrics sells experience management software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qn-reduce-2025"
    },
    {
      "id": "crs-qn-stop-2025",
      "sentence": "13% of consumers stopped spending with a company entirely after a negative experience in 2025, according to Qualtrics XM Institute.",
      "value": 13,
      "unit": "%",
      "place": "Worldwide (14 countries)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Qualtrics XM Institute",
      "source_title": "Businesses Risk $3 Trillion in Sales From Poor Customer Experiences as Consumers Cut Spending",
      "source_url": "https://www.qualtrics.com/news/businesses-risk-3-trillion-sales-poor-customer-experiences-consumers-cut-spending/",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Qualtrics sells experience management software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qn-stop-2025"
    },
    {
      "id": "crs-qx-bad-share-2025",
      "sentence": "11% of consumer experiences were bad across 14 countries in 2025, according to Qualtrics XM Institute.",
      "value": 11,
      "unit": "%",
      "place": "Worldwide (14 countries)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-bad-share-2025"
    },
    {
      "id": "crs-qx-cut-after-bad-2025",
      "sentence": "Consumers cut spending after 47% of bad experiences in 2025, down 8 points on the previous year, according to Qualtrics XM Institute.",
      "value": 47,
      "unit": "%",
      "place": "Worldwide (14 countries)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-cut-after-bad-2025"
    },
    {
      "id": "crs-qx-prior-cut-rate-2024",
      "sentence": "Consumers cut spending after about 55% of bad experiences in Qualtrics XM Institute's 2024 study, calculated by StatisticsGlobal from Qualtrics XM Institute data.",
      "value": 55,
      "unit": "%",
      "place": "Worldwide (14 countries)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "2025 rate plus the reported fall: 47% + 8 points = 55%. Qualtrics gives the change, not the earlier figure, and calls it last year's study. The 2025 study ran in Q3 2025, so the earlier one is taken as 2024.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-prior-cut-rate-2024"
    },
    {
      "id": "crs-qx-fast-food-2025",
      "sentence": "Consumers cut spending after 62% of bad fast food experiences in 2025, the highest of 18 industries, according to Qualtrics XM Institute.",
      "value": 62,
      "unit": "%",
      "place": "Worldwide (14 countries)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-fast-food-2025"
    },
    {
      "id": "crs-qx-online-retail-2025",
      "sentence": "Consumers cut spending after 58% of bad online retail experiences in 2025, according to Qualtrics XM Institute.",
      "value": 58,
      "unit": "%",
      "place": "Worldwide (14 countries)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-online-retail-2025"
    },
    {
      "id": "crs-qx-at-risk-fall-2026",
      "sentence": "Global sales at risk from bad experiences fell 22.6% to $2.94 trillion in the 2026 estimate, calculated by StatisticsGlobal from Qualtrics XM Institute data.",
      "value": 22.6,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "Previous estimate $3.8 trillion, new estimate $2.94 trillion: (3.80 - 2.94) / 3.80 = 0.226, or 22.6%. Qualtrics notes it changed its sample (14 countries, 18 industries), so part of the fall reflects method.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-at-risk-fall-2026"
    },
    {
      "id": "crs-qx-stopped-share-2026",
      "sentence": "Customers stopping spending entirely made up 29.4% of global sales at risk from bad experiences in 2026, calculated by StatisticsGlobal from Qualtrics XM Institute data.",
      "value": 29.4,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "Stopped spending divided by total sales at risk: $865bn / $2,940bn = 0.294, or 29.4%. The other 70.6% ($2,075bn) is reduced spending.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-stopped-share-2026"
    },
    {
      "id": "crs-qx-at-risk-us-2026",
      "sentence": "Bad customer experiences put $973 billion of US consumer sales at risk in 2026, according to Qualtrics XM Institute.",
      "value": 973,
      "unit": "billion USD",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-at-risk-us-2026"
    },
    {
      "id": "crs-qx-us-share-2026",
      "sentence": "The US accounted for 33.1% of global sales at risk from bad customer experiences in 2026, calculated by StatisticsGlobal from Qualtrics XM Institute data.",
      "value": 33.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "US sales at risk divided by global sales at risk: $973bn / $2,940bn = 0.331, or 33.1%.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-us-share-2026"
    },
    {
      "id": "crs-qx-at-risk-mexico-2026",
      "sentence": "Mexico had the highest share of sales at risk from bad experiences in 2026, 8.0% of consumption, according to Qualtrics XM Institute.",
      "value": 8,
      "unit": "%",
      "place": "Mexico",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-at-risk-mexico-2026"
    },
    {
      "id": "crs-qx-at-risk-japan-2026",
      "sentence": "Japan had the lowest share of sales at risk from bad experiences in 2026, 1.9% of consumption, according to Qualtrics XM Institute.",
      "value": 1.9,
      "unit": "%",
      "place": "Japan",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-at-risk-japan-2026"
    },
    {
      "id": "crs-qx-at-risk-uk-2026",
      "sentence": "Bad customer experiences put $78 billion of UK consumer sales at risk in 2026, 3.8% of consumption, according to Qualtrics XM Institute.",
      "value": 78,
      "unit": "billion USD",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Qualtrics XM Institute",
      "source_title": "$3 Trillion is at Risk due to Bad Customer Experiences in 2026",
      "source_url": "https://www.qualtrics.com/articles/customer-experience/3-trillion-risk-due-bad-customer-experiences-2026",
      "source_published": "12 November 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/qualtrics/sales-at-risk-2026-2026-11-04.csv",
      "sample": "20,001 consumers in 14 countries, Q3 2025, weighted to each country's gender, age and income profile. Sales at risk applies these rates to World Bank household consumption. Qualtrics sells experience management software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/customer-retention-statistics/#stat-crs-qx-at-risk-uk-2026"
    }
  ]
}