{
  "title": "Digital Advertising Statistics 2026: Spend, Channels and Forecasts",
  "url": "https://statisticsglobal.org/digital-advertising-statistics/",
  "updated": "2026-10-25",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/digital-advertising-statistics/)",
  "statistics": [
    {
      "id": "da-us-total-2025",
      "sentence": "US internet advertising revenue reached $294.6 billion in 2025, according to IAB and PwC.",
      "value": 294.6,
      "unit": "$ billion",
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      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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      "source_published": "16 April 2026",
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      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
      "method": "",
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    },
    {
      "id": "da-us-growth-2025",
      "sentence": "US internet advertising revenue grew 13.9% year on year in 2025, according to IAB and PwC.",
      "value": 13.9,
      "unit": "%",
      "place": "United States",
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      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
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    },
    {
      "id": "da-us-social-vs-search",
      "sentence": "US social media ad revenue was $3.5 billion higher than search ad revenue in 2025, calculated by StatisticsGlobal from IAB and PwC data.",
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      "unit": "$ billion",
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      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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      "id": "da-fc-2026",
      "sentence": "US ad spend is forecast to grow 12.3% in 2026, up from a 9.5% forecast in January 2026, according to IAB.",
      "value": 12.3,
      "unit": "%",
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      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
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      "id": "da-eu-total-2025",
      "sentence": "European digital advertising spend reached €131.1 billion in 2025, up 10.5%, according to IAB Europe.",
      "value": 131.1,
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      "place": "Europe (30 markets)",
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      "source_type": "Industry body",
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      "source_title": "IAB Europe's AdEx Benchmark 2025 Report",
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    },
    {
      "id": "da-us-added-2025",
      "sentence": "US internet advertising revenue rose by $36.0 billion in 2025, calculated by StatisticsGlobal from IAB and PwC data.",
      "value": 36,
      "unit": "$ billion",
      "place": "United States",
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      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-us-added-2025"
    },
    {
      "id": "da-us-total-2024",
      "sentence": "US internet advertising revenue reached $258.6 billion in 2024, up 14.9% year on year, according to IAB and PwC.",
      "value": 258.6,
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      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Surges 15% YoY in 2024, Climbing to $259B, According to IAB",
      "source_url": "https://www.iab.com/news/digital-ad-revenue-2024/",
      "source_published": "17 April 2025",
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    },
    {
      "id": "da-us-total-2023",
      "sentence": "US internet advertising revenue reached $225 billion in 2023, up 7.3% year on year, according to IAB and PwC.",
      "value": 225,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2023",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "2023 U.S. Digital Advertising Industry Hits New Record, According to IAB's Annual Internet Advertising Revenue Report",
      "source_url": "https://www.iab.com/news/2023-u-s-digital-advertising-industry-hits-new-record-according-to-iabs-annual-internet-advertising-revenue-report/",
      "source_published": "16 April 2024",
      "archive_url": "http://web.archive.org/web/20260216011048/https://www.iab.com/news/2023-u-s-digital-advertising-industry-hits-new-record-according-to-iabs-annual-internet-advertising-revenue-report/",
      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-us-total-2023"
    },
    {
      "id": "da-us-total-2022",
      "sentence": "US internet advertising revenue reached $209.7 billion in 2022, up 10.8% year on year, according to IAB and PwC.",
      "value": 209.7,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2022",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Despite Headwinds, Digital Advertising Delivered Double-Digit Growth in 2022, According to the IAB Internet Advertising Revenue Report",
      "source_url": "https://www.iab.com/news/despite-headwinds-digital-advertising-delivered-double-digit-growth-in-2022-according-to-the-iab-internet-advertising-revenue-report/",
      "source_published": "12 April 2023",
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      "verified_on": "2026-10-25",
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    },
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      "id": "da-us-cagr-2022-2025",
      "sentence": "US internet advertising revenue grew at a compound rate of 12.0% a year from 2022 to 2025, calculated by StatisticsGlobal from IAB and PwC data.",
      "value": 12,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
      "method": "($294.6 billion in 2025 / $209.7 billion in 2022)^(1/3) - 1 = 12.0% a year. Inputs from the IAB/PwC full-year 2025 and 2022 reports.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-us-cagr-2022-2025"
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      "id": "da-us-social-2025",
      "sentence": "US social media ad revenue reached $117.7 billion in 2025, up 32.6% year on year, according to IAB and PwC.",
      "value": 117.7,
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      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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    {
      "id": "da-us-search-2025",
      "sentence": "US search ad revenue reached $114.2 billion in 2025, up 11% year on year, according to IAB and PwC.",
      "value": 114.2,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
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      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-us-search-2025"
    },
    {
      "id": "da-us-display-2025",
      "sentence": "US display ad revenue reached $81.6 billion in 2025, up 9.8% year on year, according to IAB and PwC.",
      "value": 81.6,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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    },
    {
      "id": "da-us-video-2025",
      "sentence": "US digital video ad revenue reached $78 billion in 2025, up 25.4% year on year, according to IAB and PwC.",
      "value": 78,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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      "source_published": "16 April 2026",
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      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
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    {
      "id": "da-us-commerce-2025",
      "sentence": "US commerce media ad revenue reached $63.4 billion in 2025, up 18.0% year on year, according to IAB and PwC.",
      "value": 63.4,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
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      "id": "da-us-podcast-2025",
      "sentence": "US podcast ad revenue reached $2.9 billion in 2025, up 17.6% year on year, according to IAB and PwC.",
      "value": 2.9,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
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      "verified_on": "2026-10-25",
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    {
      "id": "da-us-programmatic-2025",
      "sentence": "US programmatic ad revenue reached $162.4 billion in 2025, up 20.5% year on year, according to IAB and PwC.",
      "value": 162.4,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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      "id": "da-us-social-share-2025",
      "sentence": "Social media took 40.0% of US internet ad revenue in 2025, according to IAB and PwC.",
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      "unit": "%",
      "place": "United States",
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      "source_type": "Industry body",
      "publisher": "IAB and PwC",
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      "source_published": "16 April 2026",
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      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
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      "id": "da-us-search-share-change",
      "sentence": "Search share of US internet ad revenue fell from 39.8% in 2024 to 38.8% in 2025, calculated by StatisticsGlobal from IAB and PwC data.",
      "value": -1,
      "unit": "percentage points",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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      "source_published": "16 April 2026",
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      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
      "method": "38.8% share in 2025 (IAB/PwC 2025 report) - 39.8% share in 2024 (IAB/PwC 2024 report) = -1.0 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-us-search-share-change"
    },
    {
      "id": "da-us-programmatic-share",
      "sentence": "Programmatic ads made up 55.1% of US internet ad revenue in 2025, calculated by StatisticsGlobal from IAB and PwC data.",
      "value": 55.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
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      "source_published": "16 April 2026",
      "archive_url": "http://web.archive.org/web/20260911161338/https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
      "method": "$162.4 billion programmatic / $294.6 billion total = 55.1%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-us-programmatic-share"
    },
    {
      "id": "da-us-creator-2025",
      "sentence": "US creator advertising spend reached $37 billion in 2025, according to IAB and PwC.",
      "value": 37,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
      "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
      "source_published": "16 April 2026",
      "archive_url": "http://web.archive.org/web/20260911161338/https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-us-creator-2025"
    },
    {
      "id": "da-fc-social-2026",
      "sentence": "US social media ad spend is forecast to grow 16.5% in 2026, the fastest of any channel, according to IAB.",
      "value": 16.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026",
      "archive_url": "http://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "Survey of more than 200 US brand and agency ad investment decision-makers",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-fc-social-2026"
    },
    {
      "id": "da-fc-ctv-2026",
      "sentence": "US connected TV ad spend is forecast to grow 15.6% in 2026, according to IAB.",
      "value": 15.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026",
      "archive_url": "http://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "Survey of more than 200 US brand and agency ad investment decision-makers",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-fc-ctv-2026"
    },
    {
      "id": "da-fc-commerce-2026",
      "sentence": "US commerce media ad spend is forecast to grow 13.6% in 2026, according to IAB.",
      "value": 13.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026",
      "archive_url": "http://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "Survey of more than 200 US brand and agency ad investment decision-makers",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-fc-commerce-2026"
    },
    {
      "id": "da-fc-search-2026",
      "sentence": "US paid search ad spend is forecast to grow 8.1% in 2026, according to IAB.",
      "value": 8.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026",
      "archive_url": "http://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "Survey of more than 200 US brand and agency ad investment decision-makers",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-fc-search-2026"
    },
    {
      "id": "da-fc-linear-tv-2026",
      "sentence": "US linear TV ad spend is forecast to fall 1.5% in 2026, according to IAB.",
      "value": -1.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026",
      "archive_url": "http://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "Survey of more than 200 US brand and agency ad investment decision-makers",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-fc-linear-tv-2026"
    },
    {
      "id": "da-fc-social-tv-gap",
      "sentence": "The 2026 US growth forecast for social media ads is 18.0 points above linear TV, calculated by StatisticsGlobal from IAB data.",
      "value": 18,
      "unit": "percentage points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026",
      "archive_url": "http://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "Survey of more than 200 US brand and agency ad investment decision-makers",
      "method": "16.5% social media forecast - (-1.5%) linear TV forecast = 18.0 percentage points (IAB September 2026 update).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-fc-social-tv-gap"
    },
    {
      "id": "da-fc-ai-search-challenge",
      "sentence": "Adapting to consumer behaviour, including AI-driven search, was the top media investment challenge for 44% of US ad buyers in 2026, according to IAB.",
      "value": 44,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth, as Strong First Half Lifts Expectations",
      "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "source_published": "10 September 2026",
      "archive_url": "http://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/",
      "sample": "Survey of more than 200 US brand and agency ad investment decision-makers",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-fc-ai-search-challenge"
    },
    {
      "id": "da-us-social-growth-2023-2025",
      "sentence": "US social media ad revenue grew 81.4% from 2023 to 2025, calculated by StatisticsGlobal from IAB and PwC data.",
      "value": 81.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
      "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
      "source_published": "16 April 2026",
      "archive_url": "http://web.archive.org/web/20260911161338/https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
      "method": "$117.7 billion in 2025 / $64.9 billion in 2023 (IAB/PwC full-year 2023 report) - 1 = 81.4%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-us-social-growth-2023-2025"
    },
    {
      "id": "da-us-video-growth-2022-2025",
      "sentence": "US digital video ad revenue grew 65.6% from 2022 to 2025, calculated by StatisticsGlobal from IAB and PwC data.",
      "value": 65.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
      "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
      "source_published": "16 April 2026",
      "archive_url": "http://web.archive.org/web/20260911161338/https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
      "method": "$78 billion in 2025 / $47.1 billion in 2022 (IAB/PwC full-year 2022 report) - 1 = 65.6%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-us-video-growth-2022-2025"
    },
    {
      "id": "da-us-search-growth-2023-2025",
      "sentence": "US search ad revenue grew 28.6% from 2023 to 2025, calculated by StatisticsGlobal from IAB and PwC data.",
      "value": 28.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
      "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
      "source_published": "16 April 2026",
      "archive_url": "http://web.archive.org/web/20260911161338/https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
      "method": "$114.2 billion in 2025 / $88.8 billion in 2023 (IAB/PwC full-year 2023 report) - 1 = 28.6%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-us-search-growth-2023-2025"
    },
    {
      "id": "da-vid-2026",
      "sentence": "US digital video ad spend is projected to pass $80 billion in 2026, growing 11% year on year, according to IAB.",
      "value": 80,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB",
      "source_title": "U.S. Digital Video Ad Spend to Surpass $80B in 2026; Growing 20% Faster Than the Total Ad Market, According to IAB",
      "source_url": "https://www.iab.com/news/u-s-digital-video-ad-spend-to-surpass-80b-in-2026/",
      "source_published": "5 May 2026",
      "archive_url": "http://web.archive.org/web/20260907132251/https://www.iab.com/news/u-s-digital-video-ad-spend-to-surpass-80b-in-2026/",
      "sample": "Buyer survey with Advertiser Perceptions plus Guideline spend data",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-vid-2026"
    },
    {
      "id": "da-creator-2026-growth",
      "sentence": "US creator ad spend is projected to grow 18.9% in 2026, calculated by StatisticsGlobal from IAB data.",
      "value": 18.9,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)",
      "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
      "source_published": "16 April 2026",
      "archive_url": "http://web.archive.org/web/20260911161338/https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/",
      "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data; PwC does not audit the figures",
      "method": "$44 billion projected for 2026 / $37 billion in 2025 - 1 = 18.9%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-creator-2026-growth"
    },
    {
      "id": "da-eu-social-2025",
      "sentence": "European social advertising spend reached €35.5 billion in 2025, up 19.2%, according to IAB Europe.",
      "value": 35.5,
      "unit": "€ billion",
      "place": "Europe (30 markets)",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB Europe",
      "source_title": "IAB Europe's AdEx Benchmark 2025 Report",
      "source_url": "https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "source_published": "7 July 2026",
      "archive_url": "http://web.archive.org/web/20260716161706/https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "sample": "Harmonised data from 30 national European markets, nominal growth",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-eu-social-2025"
    },
    {
      "id": "da-eu-video-2025",
      "sentence": "European video advertising spend reached €34.0 billion in 2025, up 19.6%, according to IAB Europe.",
      "value": 34,
      "unit": "€ billion",
      "place": "Europe (30 markets)",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB Europe",
      "source_title": "IAB Europe's AdEx Benchmark 2025 Report",
      "source_url": "https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "source_published": "7 July 2026",
      "archive_url": "http://web.archive.org/web/20260716161706/https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "sample": "Harmonised data from 30 national European markets, nominal growth",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-eu-video-2025"
    },
    {
      "id": "da-eu-retail-2025",
      "sentence": "European retail media spend reached €13.3 billion in 2025, up 16.7%, according to IAB Europe.",
      "value": 13.3,
      "unit": "€ billion",
      "place": "Europe (30 markets)",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB Europe",
      "source_title": "IAB Europe's AdEx Benchmark 2025 Report",
      "source_url": "https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "source_published": "7 July 2026",
      "archive_url": "http://web.archive.org/web/20260716161706/https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "sample": "Harmonised data from 30 national European markets, nominal growth",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-eu-retail-2025"
    },
    {
      "id": "da-eu-search-growth-2025",
      "sentence": "European paid search spend grew 8.8% in 2025, according to IAB Europe.",
      "value": 8.8,
      "unit": "%",
      "place": "Europe (30 markets)",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB Europe",
      "source_title": "IAB Europe's AdEx Benchmark 2025 Report",
      "source_url": "https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "source_published": "7 July 2026",
      "archive_url": "http://web.archive.org/web/20260716161706/https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "sample": "Harmonised data from 30 national European markets, nominal growth",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-eu-search-growth-2025"
    },
    {
      "id": "da-eu-social-share",
      "sentence": "Social advertising made up 27.1% of European digital ad spend in 2025, calculated by StatisticsGlobal from IAB Europe data.",
      "value": 27.1,
      "unit": "%",
      "place": "Europe (30 markets)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "IAB Europe",
      "source_title": "IAB Europe's AdEx Benchmark 2025 Report",
      "source_url": "https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "source_published": "7 July 2026",
      "archive_url": "http://web.archive.org/web/20260716161706/https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "sample": "Harmonised data from 30 national European markets, nominal growth",
      "method": "€35.5 billion social / €131.1 billion total = 27.1%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-eu-social-share"
    },
    {
      "id": "da-eu-us-growth-gap",
      "sentence": "European digital ad spend grew 3.4 points slower than US internet ad revenue in 2025, calculated by StatisticsGlobal from IAB Europe and IAB data.",
      "value": -3.4,
      "unit": "percentage points",
      "place": "Europe and United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "IAB Europe",
      "source_title": "IAB Europe's AdEx Benchmark 2025 Report",
      "source_url": "https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "source_published": "7 July 2026",
      "archive_url": "http://web.archive.org/web/20260716161706/https://iabeurope.eu/iab-europes-adex-benchmark-2025-report/",
      "sample": "Harmonised data from 30 national European markets, nominal growth",
      "method": "10.5% nominal growth in Europe (IAB Europe) - 13.9% growth in the US (IAB/PwC) = -3.4 percentage points. Each in local currency.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-eu-us-growth-gap"
    },
    {
      "id": "da-meta-ads-2025",
      "sentence": "Meta advertising revenue reached $196.2 billion worldwide in 2025, according to Meta Platforms.",
      "value": 196.2,
      "unit": "$ billion",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Meta Platforms",
      "source_title": "Meta Reports Fourth Quarter and Full Year 2025 Results",
      "source_url": "https://s21.q4cdn.com/399680738/files/doc_news/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results-2026.pdf",
      "source_published": "28 January 2026",
      "archive_url": "http://web.archive.org/web/20260728184255/https://s21.q4cdn.com/399680738/files/doc_news/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results-2026.pdf",
      "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-meta-ads-2025"
    },
    {
      "id": "da-meta-growth-2025",
      "sentence": "Meta advertising revenue grew 22.1% worldwide in 2025, calculated by StatisticsGlobal from Meta Platforms data.",
      "value": 22.1,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Meta Platforms",
      "source_title": "Meta Reports Fourth Quarter and Full Year 2025 Results",
      "source_url": "https://s21.q4cdn.com/399680738/files/doc_news/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results-2026.pdf",
      "source_published": "28 January 2026",
      "archive_url": "http://web.archive.org/web/20260728184255/https://s21.q4cdn.com/399680738/files/doc_news/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results-2026.pdf",
      "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data",
      "method": "$196,175 million in 2025 / $160,633 million in 2024 - 1 = 22.1%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-meta-growth-2025"
    },
    {
      "id": "da-meta-ad-share",
      "sentence": "Advertising made up 97.6% of Meta revenue in 2025, calculated by StatisticsGlobal from Meta Platforms data.",
      "value": 97.6,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Meta Platforms",
      "source_title": "Meta Reports Fourth Quarter and Full Year 2025 Results",
      "source_url": "https://s21.q4cdn.com/399680738/files/doc_news/Meta-Reports-Fourth-Quarter-and-Full-Year-2025-Results-2026.pdf",
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      "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data",
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    {
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      "source_title": "Alphabet Announces Fourth Quarter and Fiscal Year 2025 Results",
      "source_url": "https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf",
      "source_published": "4 February 2026",
      "archive_url": "http://web.archive.org/web/20261004093120/https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf",
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      "url": "https://statisticsglobal.org/digital-advertising-statistics/#stat-da-google-ads-q4-2025"
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      "publisher": "Alphabet",
      "source_title": "Alphabet Announces Fourth Quarter and Fiscal Year 2025 Results",
      "source_url": "https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf",
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      "verified_on": "2026-10-25",
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      "publisher": "Alphabet",
      "source_title": "Alphabet Announces Fourth Quarter and Fiscal Year 2025 Results",
      "source_url": "https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf",
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      "source_title": "Alphabet Announces Fourth Quarter and Fiscal Year 2025 Results",
      "source_url": "https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf",
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      "publisher": "Alphabet",
      "source_title": "Alphabet Announces Fourth Quarter and Fiscal Year 2025 Results",
      "source_url": "https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf",
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      "sample": "Company results, worldwide, unaudited quarterly data",
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  ]
}