{ "title": "Digital Marketing Statistics 2026: Spend, Budgets, Creators, E-commerce and AI Search", "url": "https://statisticsglobal.org/digital-marketing-statistics/", "updated": "2026-10-29", "licence": "https://statisticsglobal.org/data-licence/", "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/digital-marketing-statistics/)", "statistics": [ { "id": "dgm-us-adrev-2025", "sentence": "US internet advertising revenue reached $294.6 billion in 2025, up 13.9% year on year, according to IAB and PwC.", "value": 294.6, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "IAB and PwC", "source_title": "Internet Advertising Revenue Report: Full-year 2025 results", "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf", "source_published": "April 2026, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/internet-ad-revenue-fy2025-2026-10-29.csv", "sample": "Revenue reported directly to PwC by companies selling advertising on the internet, plus public company data. PwC does not audit the figures. US only.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-us-adrev-2025" }, { "id": "dgm-fc-total-2026", "sentence": "US ad spend is forecast to grow 12.3% in 2026, up from a January forecast of 9.5%, according to IAB.", "value": 12.3, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-fc-total-2026" }, { "id": "dgm-cre-cagr-2021-2025", "sentence": "US creator ad spend grew at a compound rate of 27.8% a year from 2021 to 2025, calculated by StatisticsGlobal from IAB data.", "value": 27.8, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "IAB", "source_title": "Creator Economy 2025: Ad Spend & Strategies", "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf", "source_published": "20 November 2025, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/creator-ad-spend-2025-2026-10-29.csv", "sample": "IAB with Advertiser Perceptions. Online survey of 453 US ad spend decision-makers with creator budgets, 28 July to 12 August 2025. Spend estimates also use company financials. Counts only ad dollars paid to creators.", "method": "($37.1 billion in 2025 / $13.9 billion in 2021) ^ (1/4) - 1 = 27.8%. The 2025 figure is an IAB projection.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-cre-cagr-2021-2025" }, { "id": "dgm-gt-budget-2026", "sentence": "Marketing budgets averaged 7.8% of company revenue in 2026, up from 7.7% in 2025, according to Gartner.", "value": 7.8, "unit": "%", "place": "North America, UK and Europe", "data_year": "2026", "source_type": "Research", "publisher": "Gartner", "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI", "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "source_published": "11 May 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "sample": "Gartner 2026 CMO Spend Survey, 401 CMOs and marketing leaders in North America, the UK and Europe, January to March 2026. Most respondents had annual revenue over $1 billion.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-gt-budget-2026" }, { "id": "dgm-ec-share-2026", "sentence": "E-commerce made up 17.1% of US retail sales in the second quarter of 2026, according to the US Census Bureau.", "value": 17.1, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Official", "publisher": "US Census Bureau", "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026", "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "source_published": "18 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260925124604/https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "sample": "Monthly Retail Trade Survey. Seasonally adjusted, not adjusted for price changes. E-commerce means goods ordered online. Q2 2026 is preliminary.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ec-share-2026" }, { "id": "dgm-us-social-2025", "sentence": "US social media advertising revenue reached $117.7 billion in 2025, up 32.6% year on year, according to IAB and PwC.", "value": 117.7, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "IAB and PwC", "source_title": "Internet Advertising Revenue Report: Full-year 2025 results", "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf", "source_published": "April 2026, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/internet-ad-revenue-fy2025-2026-10-29.csv", "sample": "Revenue reported directly to PwC by companies selling advertising on the internet, plus public company data. PwC does not audit the figures. US only.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-us-social-2025" }, { "id": "dgm-us-search-2025", "sentence": "US search advertising revenue reached $114.2 billion in 2025, a 38.8% share of internet ad revenue, according to IAB and PwC.", "value": 114.2, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "IAB and PwC", "source_title": "Internet Advertising Revenue Report: Full-year 2025 results", "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf", "source_published": "April 2026, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/internet-ad-revenue-fy2025-2026-10-29.csv", "sample": "Revenue reported directly to PwC by companies selling advertising on the internet, plus public company data. PwC does not audit the figures. US only.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-us-search-2025" }, { "id": "dgm-us-video-2025", "sentence": "US digital video advertising revenue reached $78.0 billion in 2025, up 25.4% year on year, according to IAB and PwC.", "value": 78, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "IAB and PwC", "source_title": "Internet Advertising Revenue Report: Full-year 2025 results", "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf", "source_published": "April 2026, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/internet-ad-revenue-fy2025-2026-10-29.csv", "sample": "Revenue reported directly to PwC by companies selling advertising on the internet, plus public company data. PwC does not audit the figures. US only.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-us-video-2025" }, { "id": "dgm-us-commerce-2025", "sentence": "US commerce media advertising revenue reached $63.4 billion in 2025, according to IAB and PwC.", "value": 63.4, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "IAB and PwC", "source_title": "Internet Advertising Revenue Report: Full-year 2025 results", "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf", "source_published": "April 2026, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/internet-ad-revenue-fy2025-2026-10-29.csv", "sample": "Revenue reported directly to PwC by companies selling advertising on the internet, plus public company data. PwC does not audit the figures. US only.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-us-commerce-2025" }, { "id": "dgm-us-commerce-share-2025", "sentence": "Commerce media made up 21.5% of US internet advertising revenue in 2025, calculated by StatisticsGlobal from IAB and PwC data.", "value": 21.5, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "IAB and PwC", "source_title": "Internet Advertising Revenue Report: Full-year 2025 results", "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf", "source_published": "April 2026, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/internet-ad-revenue-fy2025-2026-10-29.csv", "sample": "Revenue reported directly to PwC by companies selling advertising on the internet, plus public company data. PwC does not audit the figures. US only.", "method": "Commerce media revenue $63.4 billion / total internet ad revenue $294.6 billion = 21.5%.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-us-commerce-share-2025" }, { "id": "dgm-us-social-search-gap-2025", "sentence": "US social media ad revenue was $3.5 billion more than search ad revenue in 2025, calculated by StatisticsGlobal from IAB and PwC data.", "value": 3.5, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "IAB and PwC", "source_title": "Internet Advertising Revenue Report: Full-year 2025 results", "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf", "source_published": "April 2026, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/internet-ad-revenue-fy2025-2026-10-29.csv", "sample": "Revenue reported directly to PwC by companies selling advertising on the internet, plus public company data. PwC does not audit the figures. US only.", "method": "Social media $117.7 billion minus search $114.2 billion = $3.5 billion. IAB counts social as a separate cut that overlaps its format categories.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-us-social-search-gap-2025" }, { "id": "dgm-us-top10-2025", "sentence": "The top 10 companies took 84.1% of US internet advertising revenue in 2025, according to IAB and PwC.", "value": 84.1, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "IAB and PwC", "source_title": "Internet Advertising Revenue Report: Full-year 2025 results", "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf", "source_published": "April 2026, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/internet-ad-revenue-fy2025-2026-10-29.csv", "sample": "Revenue reported directly to PwC by companies selling advertising on the internet, plus public company data. PwC does not audit the figures. US only.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-us-top10-2025" }, { "id": "dgm-fc-social-2026", "sentence": "US social media ad spend is forecast to grow 16.5% in 2026, the fastest of eight channels, according to IAB.", "value": 16.5, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-fc-social-2026" }, { "id": "dgm-fc-ctv-2026", "sentence": "US connected TV ad spend is forecast to grow 15.6% in 2026, according to IAB.", "value": 15.6, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-fc-ctv-2026" }, { "id": "dgm-fc-search-2026", "sentence": "US paid search ad spend is forecast to grow 8.1% in 2026, according to IAB.", "value": 8.1, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-fc-search-2026" }, { "id": "dgm-fc-linear-2026", "sentence": "US linear TV ad spend is forecast to fall 1.5% in 2026, according to IAB.", "value": -1.5, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-fc-linear-2026" }, { "id": "dgm-fc-revised-up-2026", "sentence": "IAB raised its 2026 US growth forecast for 5 of 8 ad channels between January and September 2026, calculated by StatisticsGlobal from IAB data.", "value": 5, "unit": "channels", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "Compared January and September 2026 forecasts for 8 channels. Raised: social (+1.9 points), CTV (+1.8), commerce media (+1.5), linear TV (+0.2), podcasts (+0.1). Cut: DOOH (-0.4), digital video excluding CTV (-0.2), paid search (-0.1).", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-fc-revised-up-2026" }, { "id": "dgm-fc-social-search-gap-2026", "sentence": "The 2026 US growth forecast for social media ads is 8.4 points higher than for paid search, calculated by StatisticsGlobal from IAB data.", "value": 8.4, "unit": "points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "September 2026 forecasts: social media 16.5% minus paid search 8.1% = 8.4 percentage points.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-fc-social-search-gap-2026" }, { "id": "dgm-acq-2026", "sentence": "Customer acquisition was a top priority for 63% of US ad buyers in September 2026, up nine points since January, according to IAB.", "value": 63, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-acq-2026" }, { "id": "dgm-cre-2025", "sentence": "US creator economy ad spend is projected to reach $37.1 billion in 2025, up 26% year on year, according to IAB.", "value": 37.1, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "IAB", "source_title": "Creator Economy 2025: Ad Spend & Strategies", "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf", "source_published": "20 November 2025, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/creator-ad-spend-2025-2026-10-29.csv", "sample": "IAB with Advertiser Perceptions. Online survey of 453 US ad spend decision-makers with creator budgets, 28 July to 12 August 2025. Spend estimates also use company financials. Counts only ad dollars paid to creators.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-cre-2025" }, { "id": "dgm-cre-2021", "sentence": "US creator economy ad spend was $13.9 billion in 2021, according to IAB.", "value": 13.9, "unit": "$bn", "place": "United States", "data_year": "2021", "source_type": "Industry body", "publisher": "IAB", "source_title": "Creator Economy 2025: Ad Spend & Strategies", "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf", "source_published": "20 November 2025, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/creator-ad-spend-2025-2026-10-29.csv", "sample": "IAB with Advertiser Perceptions. Online survey of 453 US ad spend decision-makers with creator budgets, 28 July to 12 August 2025. Spend estimates also use company financials. Counts only ad dollars paid to creators.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-cre-2021" }, { "id": "dgm-cre-2024", "sentence": "US creator economy ad spend reached $29.5 billion in 2024, according to IAB.", "value": 29.5, "unit": "$bn", "place": "United States", "data_year": "2024", "source_type": "Industry body", "publisher": "IAB", "source_title": "Creator Economy 2025: Ad Spend & Strategies", "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf", "source_published": "20 November 2025, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/creator-ad-spend-2025-2026-10-29.csv", "sample": "IAB with Advertiser Perceptions. Online survey of 453 US ad spend decision-makers with creator budgets, 28 July to 12 August 2025. Spend estimates also use company financials. Counts only ad dollars paid to creators.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-cre-2024" }, { "id": "dgm-cre-2026", "sentence": "US creator economy ad spend is projected to reach $43.9 billion in 2026, according to IAB.", "value": 43.9, "unit": "$bn", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "Creator Economy 2025: Ad Spend & Strategies", "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf", "source_published": "20 November 2025, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/creator-ad-spend-2025-2026-10-29.csv", "sample": "IAB with Advertiser Perceptions. Online survey of 453 US ad spend decision-makers with creator budgets, 28 July to 12 August 2025. Spend estimates also use company financials. Counts only ad dollars paid to creators.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-cre-2026" }, { "id": "dgm-cre-multiple-2021-2025", "sentence": "US creator ad spend in 2025 was 2.7 times its 2021 level, calculated by StatisticsGlobal from IAB data.", "value": 2.7, "unit": "x", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "IAB", "source_title": "Creator Economy 2025: Ad Spend & Strategies", "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf", "source_published": "20 November 2025, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/creator-ad-spend-2025-2026-10-29.csv", "sample": "IAB with Advertiser Perceptions. Online survey of 453 US ad spend decision-makers with creator budgets, 28 July to 12 August 2025. Spend estimates also use company financials. Counts only ad dollars paid to creators.", "method": "$37.1 billion (2025 projection) / $13.9 billion (2021) = 2.67.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-cre-multiple-2021-2025" }, { "id": "dgm-cre-vs-media-2025", "sentence": "US creator ad spend was projected to grow 4.6 times as fast as the total US media industry in 2025, calculated by StatisticsGlobal from IAB data.", "value": 4.6, "unit": "x", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "IAB", "source_title": "Creator Economy 2025: Ad Spend & Strategies", "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf", "source_published": "20 November 2025, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/creator-ad-spend-2025-2026-10-29.csv", "sample": "IAB with Advertiser Perceptions. Online survey of 453 US ad spend decision-makers with creator budgets, 28 July to 12 August 2025. Spend estimates also use company financials. Counts only ad dollars paid to creators.", "method": "Creator ad spend growth of 26% / total media growth of 5.7% (IAB 2025 Outlook Study, September update, cited in the creator report) = 4.56.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-cre-vs-media-2025" }, { "id": "dgm-cre-growth-2026", "sentence": "US creator ad spend is projected to grow 18.3% in 2026, slower than in 2025, calculated by StatisticsGlobal from IAB data.", "value": 18.3, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "IAB", "source_title": "Creator Economy 2025: Ad Spend & Strategies", "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf", "source_published": "20 November 2025, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/creator-ad-spend-2025-2026-10-29.csv", "sample": "IAB with Advertiser Perceptions. Online survey of 453 US ad spend decision-makers with creator budgets, 28 July to 12 August 2025. Spend estimates also use company financials. Counts only ad dollars paid to creators.", "method": "$43.9 billion (2026 projection) / $37.1 billion (2025 projection) - 1 = 18.3%. IAB labels it +18%.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-cre-growth-2026" }, { "id": "dgm-cre-mustbuy-2025", "sentence": "48% of US ad spenders considered creators a \"must buy\" in 2025, behind only social media and paid search, according to IAB.", "value": 48, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "IAB", "source_title": "Creator Economy 2025: Ad Spend & Strategies", "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf", "source_published": "20 November 2025, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/iab/creator-ad-spend-2025-2026-10-29.csv", "sample": "IAB with Advertiser Perceptions. Online survey of 453 US ad spend decision-makers with creator budgets, 28 July to 12 August 2025. Spend estimates also use company financials. Counts only ad dollars paid to creators.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-cre-mustbuy-2025" }, { "id": "dgm-cre-focus-2026", "sentence": "54% of US ad buyers named creator and influencer partnerships as an area of increased focus in 2026, according to IAB.", "value": 54, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-cre-focus-2026" }, { "id": "dgm-gt-nobudget-2026", "sentence": "56% of CMOs said their marketing organisation lacked the budget it needed in 2026, according to Gartner.", "value": 56, "unit": "%", "place": "North America, UK and Europe", "data_year": "2026", "source_type": "Research", "publisher": "Gartner", "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI", "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "source_published": "11 May 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "sample": "Gartner 2026 CMO Spend Survey, 401 CMOs and marketing leaders in North America, the UK and Europe, January to March 2026. Most respondents had annual revenue over $1 billion.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-gt-nobudget-2026" }, { "id": "dgm-gt-ai-2026", "sentence": "CMOs allocated an average of 15.3% of marketing budgets to AI initiatives in 2026, according to Gartner.", "value": 15.3, "unit": "%", "place": "North America, UK and Europe", "data_year": "2026", "source_type": "Research", "publisher": "Gartner", "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI", "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "source_published": "11 May 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "sample": "Gartner 2026 CMO Spend Survey, 401 CMOs and marketing leaders in North America, the UK and Europe, January to March 2026. Most respondents had annual revenue over $1 billion.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-gt-ai-2026" }, { "id": "dgm-gt-aiready-2026", "sentence": "AI-ready marketing organisations allocated 21.3% of marketing budgets to AI in 2026, according to Gartner.", "value": 21.3, "unit": "%", "place": "North America, UK and Europe", "data_year": "2026", "source_type": "Research", "publisher": "Gartner", "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI", "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "source_published": "11 May 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "sample": "Gartner 2026 CMO Spend Survey, 401 CMOs and marketing leaders in North America, the UK and Europe, January to March 2026. Most respondents had annual revenue over $1 billion.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-gt-aiready-2026" }, { "id": "dgm-gt-ai-gap-2026", "sentence": "AI-ready marketing teams put 6.0 points more of their budget into AI than the average in 2026, calculated by StatisticsGlobal from Gartner data.", "value": 6, "unit": "points", "place": "North America, UK and Europe", "data_year": "2026", "source_type": "Our analysis", "publisher": "Gartner", "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI", "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "source_published": "11 May 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "sample": "Gartner 2026 CMO Spend Survey, 401 CMOs and marketing leaders in North America, the UK and Europe, January to March 2026. Most respondents had annual revenue over $1 billion.", "method": "21.3% (AI-ready organisations) minus 15.3% (survey average) = 6.0 percentage points.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-gt-ai-gap-2026" }, { "id": "dgm-gt-aiready-budget-2026", "sentence": "AI-ready marketing organisations had budgets of 8.9% of revenue in 2026, 1.1 points above the average, calculated by StatisticsGlobal from Gartner data.", "value": 8.9, "unit": "%", "place": "North America, UK and Europe", "data_year": "2026", "source_type": "Our analysis", "publisher": "Gartner", "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI", "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "source_published": "11 May 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "sample": "Gartner 2026 CMO Spend Survey, 401 CMOs and marketing leaders in North America, the UK and Europe, January to March 2026. Most respondents had annual revenue over $1 billion.", "method": "Gartner reports 8.9% of revenue for AI-ready organisations and a 7.8% average. 8.9 minus 7.8 = 1.1 percentage points.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-gt-aiready-budget-2026" }, { "id": "dgm-gt-ready-2026", "sentence": "Only 30% of CMOs reported mature or fully developed AI readiness in 2026, according to Gartner.", "value": 30, "unit": "%", "place": "North America, UK and Europe", "data_year": "2026", "source_type": "Research", "publisher": "Gartner", "source_title": "Gartner 2026 CMO Spend Survey Finds CMOs Allocate 15.3% of Marketing Budgets to AI", "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "source_published": "11 May 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261006063454/https://www.gartner.com/en/newsroom/press-releases/2026-05-11-gartner-2026-cmo-spend-survey-finds-cmos-allocate-15-point-3-percent-of-marketing-budgets-to-ai-but-only-30-percent-are-ready-to-scale-ai-capabilities", "sample": "Gartner 2026 CMO Spend Survey, 401 CMOs and marketing leaders in North America, the UK and Europe, January to March 2026. Most respondents had annual revenue over $1 billion.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-gt-ready-2026" }, { "id": "dgm-gt-labour-2026", "sentence": "Labour took 24.5% of total marketing budgets in 2026, up from 21.9% in 2025, according to Gartner.", "value": 24.5, "unit": "%", "place": "North America, UK and Europe", "data_year": "2026", "source_type": "Research", "publisher": "Gartner", "source_title": "Gartner Marketing Survey Finds Awareness and Conversion Account for 62.6% of Total Media Spend", "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-06-08-gartner-marketing-survey-finds-awareness-and-conversion-account-for-62-6-of-total-media-spend", "source_published": "8 June 2026, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/cmo-spend-2026-06-2026-10-29.csv", "sample": "Gartner 2026 CMO Spend Survey, 401 CMOs and marketing leaders in North America, the UK and Europe, January to March 2026. Most respondents had annual revenue over $1 billion.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-gt-labour-2026" }, { "id": "dgm-gt-labour-change-2026", "sentence": "Labour share of marketing budgets rose 2.6 points from 2025 to 2026, calculated by StatisticsGlobal from Gartner data.", "value": 2.6, "unit": "points", "place": "North America, UK and Europe", "data_year": "2026", "source_type": "Our analysis", "publisher": "Gartner", "source_title": "Gartner Marketing Survey Finds Awareness and Conversion Account for 62.6% of Total Media Spend", "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-06-08-gartner-marketing-survey-finds-awareness-and-conversion-account-for-62-6-of-total-media-spend", "source_published": "8 June 2026, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/cmo-spend-2026-06-2026-10-29.csv", "sample": "Gartner 2026 CMO Spend Survey, 401 CMOs and marketing leaders in North America, the UK and Europe, January to March 2026. Most respondents had annual revenue over $1 billion.", "method": "24.5% (2026) minus 21.9% (2025) = 2.6 percentage points.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-gt-labour-change-2026" }, { "id": "dgm-gt-awareconv-2026", "sentence": "Awareness and conversion goals took 62.6% of total media spend in 2026, according to Gartner.", "value": 62.6, "unit": "%", "place": "North America, UK and Europe", "data_year": "2026", "source_type": "Research", "publisher": "Gartner", "source_title": "Gartner Marketing Survey Finds Awareness and Conversion Account for 62.6% of Total Media Spend", "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-06-08-gartner-marketing-survey-finds-awareness-and-conversion-account-for-62-6-of-total-media-spend", "source_published": "8 June 2026, accessed 29 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/cmo-spend-2026-06-2026-10-29.csv", "sample": "Gartner 2026 CMO Spend Survey, 401 CMOs and marketing leaders in North America, the UK and Europe, January to March 2026. Most respondents had annual revenue over $1 billion.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-gt-awareconv-2026" }, { "id": "dgm-ec-q2-2026", "sentence": "US retail e-commerce sales reached $340.2 billion in the second quarter of 2026, seasonally adjusted, according to the US Census Bureau.", "value": 340.2, "unit": "$bn", "place": "United States", "data_year": "2026", "source_type": "Official", "publisher": "US Census Bureau", "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026", "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "source_published": "18 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260925124604/https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "sample": "Monthly Retail Trade Survey. Seasonally adjusted, not adjusted for price changes. E-commerce means goods ordered online. Q2 2026 is preliminary.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ec-q2-2026" }, { "id": "dgm-ec-yoy-2026", "sentence": "US retail e-commerce sales grew 12.2% year on year in the second quarter of 2026, according to the US Census Bureau.", "value": 12.2, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Official", "publisher": "US Census Bureau", "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026", "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "source_published": "18 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260925124604/https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "sample": "Monthly Retail Trade Survey. Seasonally adjusted, not adjusted for price changes. E-commerce means goods ordered online. Q2 2026 is preliminary.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ec-yoy-2026" }, { "id": "dgm-ec-gap-2026", "sentence": "US e-commerce sales grew 5.5 points faster than total retail sales in the year to the second quarter of 2026, calculated by StatisticsGlobal from US Census Bureau data.", "value": 5.5, "unit": "points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "US Census Bureau", "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026", "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "source_published": "18 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260925124604/https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "sample": "Monthly Retail Trade Survey. Seasonally adjusted, not adjusted for price changes. E-commerce means goods ordered online. Q2 2026 is preliminary.", "method": "E-commerce growth of 12.2% minus total retail growth of 6.7%, second quarter 2026 on second quarter 2025.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ec-gap-2026" }, { "id": "dgm-ec-share-change-2026", "sentence": "E-commerce share of US retail sales rose 0.8 points in the year to the second quarter of 2026, calculated by StatisticsGlobal from US Census Bureau data.", "value": 0.8, "unit": "points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "US Census Bureau", "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026", "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "source_published": "18 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260925124604/https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "sample": "Monthly Retail Trade Survey. Seasonally adjusted, not adjusted for price changes. E-commerce means goods ordered online. Q2 2026 is preliminary.", "method": "17.1% (Q2 2026) minus 16.3% (Q2 2025, revised), seasonally adjusted, from Table 1 of the Q2 2026 release.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ec-share-change-2026" }, { "id": "dgm-ec-ttm-2026", "sentence": "US retail e-commerce sales totalled $1.30 trillion in the four quarters to June 2026, seasonally adjusted, calculated by StatisticsGlobal from US Census Bureau data.", "value": 1296.9, "unit": "$bn", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "US Census Bureau", "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026", "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "source_published": "18 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260925124604/https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf", "sample": "Monthly Retail Trade Survey. Seasonally adjusted, not adjusted for price changes. E-commerce means goods ordered online. Q2 2026 is preliminary.", "method": "Sum of seasonally adjusted quarters in the Q2 2026 release: Q3 2025 $310,817m + Q4 2025 $317,999m + Q1 2026 $327,861m + Q2 2026 $340,244m = $1,296,921m.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ec-ttm-2026" }, { "id": "dgm-ec-2025", "sentence": "US retail e-commerce sales totalled $1,233.7 billion in 2025, up 5.4% on 2024, according to the US Census Bureau.", "value": 1233.7, "unit": "$bn", "place": "United States", "data_year": "2025", "source_type": "Official", "publisher": "US Census Bureau", "source_title": "Quarterly Retail E-Commerce Sales, 4th Quarter 2025", "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/25q4.pdf", "source_published": "10 March 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261014002417/https://www2.census.gov/retail/releases/historical/ecomm/25q4.pdf", "sample": "Monthly Retail Trade Survey annual totals, not adjusted for price changes. E-commerce means goods ordered online.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ec-2025" }, { "id": "dgm-ec-share-2025", "sentence": "E-commerce made up 16.4% of US retail sales in 2025, up from 16.1% in 2024, according to the US Census Bureau.", "value": 16.4, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Official", "publisher": "US Census Bureau", "source_title": "Quarterly Retail E-Commerce Sales, 4th Quarter 2025", "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/25q4.pdf", "source_published": "10 March 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261014002417/https://www2.census.gov/retail/releases/historical/ecomm/25q4.pdf", "sample": "Monthly Retail Trade Survey annual totals, not adjusted for price changes. E-commerce means goods ordered online.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ec-share-2025" }, { "id": "dgm-eu-social-2025", "sentence": "63.6% of EU enterprises with 10 or more employees used social media in 2025, up from 61.1% in 2023, according to Eurostat.", "value": 63.6, "unit": "%", "place": "European Union", "data_year": "2025", "source_type": "Official", "publisher": "Eurostat", "source_title": "Two-thirds of EU enterprises use social media", "source_url": "https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260612-2", "source_published": "12 June 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260731013606/https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260612-2", "sample": "EU survey on ICT usage in enterprises. Enterprises with 10 or more employees.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-eu-social-2025" }, { "id": "dgm-eu-social-small-2025", "sentence": "60.6% of small EU enterprises used social media in 2025, against 89.1% of large ones, according to Eurostat.", "value": 60.6, "unit": "%", "place": "European Union", "data_year": "2025", "source_type": "Official", "publisher": "Eurostat", "source_title": "Two-thirds of EU enterprises use social media", "source_url": "https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260612-2", "source_published": "12 June 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260731013606/https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260612-2", "sample": "EU survey on ICT usage in enterprises. Enterprises with 10 or more employees.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-eu-social-small-2025" }, { "id": "dgm-eu-social-size-gap-2025", "sentence": "Large EU enterprises were 28.5 points more likely than small ones to use social media in 2025, calculated by StatisticsGlobal from Eurostat data.", "value": 28.5, "unit": "points", "place": "European Union", "data_year": "2025", "source_type": "Our analysis", "publisher": "Eurostat", "source_title": "Two-thirds of EU enterprises use social media", "source_url": "https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260612-2", "source_published": "12 June 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260731013606/https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260612-2", "sample": "EU survey on ICT usage in enterprises. Enterprises with 10 or more employees.", "method": "Large enterprises 89.1% minus small enterprises 60.6%.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-eu-social-size-gap-2025" }, { "id": "dgm-eu-social-malta-2025", "sentence": "Malta had the highest share of enterprises using social media in the EU in 2025, at 88.2%, according to Eurostat.", "value": 88.2, "unit": "%", "place": "Malta", "data_year": "2025", "source_type": "Official", "publisher": "Eurostat", "source_title": "Two-thirds of EU enterprises use social media", "source_url": "https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260612-2", "source_published": "12 June 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260731013606/https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260612-2", "sample": "EU survey on ICT usage in enterprises. Enterprises with 10 or more employees.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-eu-social-malta-2025" }, { "id": "dgm-eu-social-gap-2025", "sentence": "The share of enterprises using social media was 46.7 points higher in Malta than in Bulgaria in 2025, calculated by StatisticsGlobal from Eurostat data.", "value": 46.7, "unit": "points", "place": "European Union", "data_year": "2025", "source_type": "Our analysis", "publisher": "Eurostat", "source_title": "Two-thirds of EU enterprises use social media", "source_url": "https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260612-2", "source_published": "12 June 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260731013606/https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20260612-2", "sample": "EU survey on ICT usage in enterprises. Enterprises with 10 or more employees.", "method": "Malta 88.2% minus Bulgaria 41.5%, enterprises with 10 or more employees.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-eu-social-gap-2025" }, { "id": "dgm-eu-ads-2024", "sentence": "32.6% of EU enterprises used paid internet advertising in 2024, according to Eurostat.", "value": 32.6, "unit": "%", "place": "European Union", "data_year": "2024", "source_type": "Official", "publisher": "Eurostat", "source_title": "A third of EU enterprises advertise online", "source_url": "https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20250814-2", "source_published": "14 August 2025, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261005135000/https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20250814-2", "sample": "EU survey on ICT usage in enterprises, 2024. Enterprises with 10 or more employees and self-employed persons. Country figures cover the 20 EU countries with data.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-eu-ads-2024" }, { "id": "dgm-eu-ads-ratio-2024", "sentence": "About one in three EU enterprises paid for internet ads in 2024, half the 63.6% that used social media in 2025, calculated by StatisticsGlobal from Eurostat data.", "value": 0.51, "unit": "ratio", "place": "European Union", "data_year": "2024", "source_type": "Our analysis", "publisher": "Eurostat", "source_title": "A third of EU enterprises advertise online", "source_url": "https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20250814-2", "source_published": "14 August 2025, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261005135000/https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20250814-2", "sample": "EU survey on ICT usage in enterprises, 2024. Enterprises with 10 or more employees and self-employed persons. Country figures cover the 20 EU countries with data.", "method": "32.6% (paid internet ads, 2024) / 63.6% (social media use, 2025) = 0.51. Different survey years, both for enterprises with 10 or more employees.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-eu-ads-ratio-2024" }, { "id": "dgm-eu-ads-contextual-2024", "sentence": "76.8% of EU enterprises paying for internet ads used contextual advertising in 2024, according to Eurostat.", "value": 76.8, "unit": "%", "place": "European Union", "data_year": "2024", "source_type": "Official", "publisher": "Eurostat", "source_title": "A third of EU enterprises advertise online", "source_url": "https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20250814-2", "source_published": "14 August 2025, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261005135000/https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20250814-2", "sample": "EU survey on ICT usage in enterprises, 2024. Enterprises with 10 or more employees and self-employed persons. Country figures cover the 20 EU countries with data.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-eu-ads-contextual-2024" }, { "id": "dgm-eu-ads-behav-2024", "sentence": "41.6% of EU enterprises paying for internet ads used behavioural targeting in 2024, according to Eurostat.", "value": 41.6, "unit": "%", "place": "European Union", "data_year": "2024", "source_type": "Official", "publisher": "Eurostat", "source_title": "A third of EU enterprises advertise online", "source_url": "https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20250814-2", "source_published": "14 August 2025, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261005135000/https://ec.europa.eu/eurostat/web/products-eurostat-news/w/ddn-20250814-2", "sample": "EU survey on ICT usage in enterprises, 2024. Enterprises with 10 or more employees and self-employed persons. Country figures cover the 20 EU countries with data.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-eu-ads-behav-2024" }, { "id": "dgm-ai-challenge-2026", "sentence": "Adapting to consumer behaviour, including AI-driven search, was the top media investment challenge for 44% of US ad buyers in 2026, according to IAB.", "value": 44, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ai-challenge-2026" }, { "id": "dgm-ai-answers-2026", "sentence": "76% of US ad buyers named optimising content for AI-generated answers as an area of increased focus in 2026, according to IAB.", "value": 76, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ai-answers-2026" }, { "id": "dgm-ai-citations-2026", "sentence": "48% of US ad buyers planned to measure brand visibility and citations inside AI tools in 2026, according to IAB.", "value": 48, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ai-citations-2026" }, { "id": "dgm-ai-measure-2026", "sentence": "86% of US ad buyers were changing or expected to change how they measure media performance in 2026, according to IAB.", "value": 86, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Industry body", "publisher": "IAB", "source_title": "IAB Raises 2026 U.S. Ad Spend Forecast to +12.3% YoY Growth (2026 Outlook Study: September Update)", "source_url": "https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "source_published": "10 September 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20260915042639/https://www.iab.com/news/iab-raises-2026-u-s-ad-spend-forecast/", "sample": "Survey of more than 200 US brand and agency ad investment decision-makers. Forecasts, not reported revenue.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-ai-measure-2026" }, { "id": "dgm-pew-share-2025", "sentence": "18% of Google searches by US adults produced an AI summary in March 2025, according to Pew Research Center.", "value": 18, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261027034558/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Browsing data from 900 US adults in KnowledgePanel Digital, March 1 to 31, 2025. 68,879 unique Google searches.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-pew-share-2025" }, { "id": "dgm-pew-click-2025", "sentence": "US Google users clicked a search result link on 8% of visits with an AI summary in March 2025, against 15% without one, according to Pew Research Center.", "value": 8, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261027034558/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Browsing data from 900 US adults in KnowledgePanel Digital, March 1 to 31, 2025. 68,879 unique Google searches.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-pew-click-2025" }, { "id": "dgm-pew-drop-2025", "sentence": "Search result clicks were 46.7% lower on US Google visits with an AI summary in March 2025, calculated by StatisticsGlobal from Pew Research Center data.", "value": 46.7, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261027034558/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Browsing data from 900 US adults in KnowledgePanel Digital, March 1 to 31, 2025. 68,879 unique Google searches.", "method": "(15% click rate without AI summary - 8% with AI summary) / 15% = 46.7% lower.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-pew-drop-2025" }, { "id": "dgm-pew-inlink-2025", "sentence": "US Google users clicked a link inside the AI summary on 1% of visits in March 2025, according to Pew Research Center.", "value": 1, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Google users are less likely to click on links when an AI summary appears in the results", "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "source_published": "22 July 2025, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261027034558/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/", "sample": "Browsing data from 900 US adults in KnowledgePanel Digital, March 1 to 31, 2025. 68,879 unique Google searches.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-pew-inlink-2025" }, { "id": "dgm-bls-mm-jobs-2025", "sentence": "US marketing managers held about 421,600 jobs in 2025, according to the US Bureau of Labor Statistics.", "value": 421600, "unit": "jobs", "place": "United States", "data_year": "2025", "source_type": "Official", "publisher": "US Bureau of Labor Statistics", "source_title": "Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers", "source_url": "https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "source_published": "last modified 27 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261022001853/https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "sample": "BLS Occupational Employment and Wage Statistics (May 2025) and Employment Projections 2025 to 2035. US wage and salary workers.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-bls-mm-jobs-2025" }, { "id": "dgm-bls-mm-share-2025", "sentence": "Marketing managers held 92.7% of US advertising, promotions and marketing manager jobs in 2025, calculated by StatisticsGlobal from US Bureau of Labor Statistics data.", "value": 92.7, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "US Bureau of Labor Statistics", "source_title": "Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers", "source_url": "https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "source_published": "last modified 27 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261022001853/https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "sample": "BLS Occupational Employment and Wage Statistics (May 2025) and Employment Projections 2025 to 2035. US wage and salary workers.", "method": "421,600 marketing manager jobs / (421,600 + 33,200 advertising and promotions manager jobs) = 92.7%.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-bls-mm-share-2025" }, { "id": "dgm-bls-mm-pay-2025", "sentence": "US marketing managers earned a median annual wage of $166,790 in May 2025, according to the US Bureau of Labor Statistics.", "value": 166790, "unit": "$", "place": "United States", "data_year": "2025", "source_type": "Official", "publisher": "US Bureau of Labor Statistics", "source_title": "Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers", "source_url": "https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "source_published": "last modified 27 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261022001853/https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "sample": "BLS Occupational Employment and Wage Statistics (May 2025) and Employment Projections 2025 to 2035. US wage and salary workers.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-bls-mm-pay-2025" }, { "id": "dgm-bls-ap-pay-2025", "sentence": "US advertising and promotions managers earned a median annual wage of $133,660 in May 2025, according to the US Bureau of Labor Statistics.", "value": 133660, "unit": "$", "place": "United States", "data_year": "2025", "source_type": "Official", "publisher": "US Bureau of Labor Statistics", "source_title": "Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers", "source_url": "https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "source_published": "last modified 27 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261022001853/https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "sample": "BLS Occupational Employment and Wage Statistics (May 2025) and Employment Projections 2025 to 2035. US wage and salary workers.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-bls-ap-pay-2025" }, { "id": "dgm-bls-pay-gap-2025", "sentence": "US marketing managers earned $33,130 more than advertising and promotions managers at the median in May 2025, calculated by StatisticsGlobal from US Bureau of Labor Statistics data.", "value": 33130, "unit": "$", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "US Bureau of Labor Statistics", "source_title": "Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers", "source_url": "https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "source_published": "last modified 27 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261022001853/https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "sample": "BLS Occupational Employment and Wage Statistics (May 2025) and Employment Projections 2025 to 2035. US wage and salary workers.", "method": "$166,790 (marketing managers) minus $133,660 (advertising and promotions managers), median annual wages, May 2025.", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-bls-pay-gap-2025" }, { "id": "dgm-bls-mm-growth-2035", "sentence": "US marketing manager jobs are projected to grow 7% from 2025 to 2035, while advertising and promotions manager jobs fall 4%, according to the US Bureau of Labor Statistics.", "value": 7, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Official", "publisher": "US Bureau of Labor Statistics", "source_title": "Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers", "source_url": "https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "source_published": "last modified 27 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261022001853/https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "sample": "BLS Occupational Employment and Wage Statistics (May 2025) and Employment Projections 2025 to 2035. US wage and salary workers.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-bls-mm-growth-2035" }, { "id": "dgm-bls-openings-2035", "sentence": "About 36,300 US openings for advertising, promotions and marketing managers are projected each year from 2025 to 2035, according to the US Bureau of Labor Statistics.", "value": 36300, "unit": "openings", "place": "United States", "data_year": "2025", "source_type": "Official", "publisher": "US Bureau of Labor Statistics", "source_title": "Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers", "source_url": "https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "source_published": "last modified 27 August 2026, accessed 29 October 2026", "archive_url": "https://web.archive.org/web/20261022001853/https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm", "sample": "BLS Occupational Employment and Wage Statistics (May 2025) and Employment Projections 2025 to 2035. US wage and salary workers.", "method": "", "verified_on": "2026-10-29", "url": "https://statisticsglobal.org/digital-marketing-statistics/#stat-dgm-bls-openings-2035" } ] }