{
  "title": "Direct Mail Marketing Statistics 2026: Volume, Response Rates, ROI and Attention",
  "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/",
  "updated": "2026-10-24",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/direct-mail-marketing-statistics/)",
  "statistics": [
    {
      "id": "dm-us-mm-volume-2025",
      "sentence": "USPS delivered 56.77 billion pieces of Marketing Mail in fiscal year 2025, down 1.3% from fiscal 2024, according to the United States Postal Service.",
      "value": 56.77,
      "unit": "billion pieces",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-mm-volume-2025"
    },
    {
      "id": "dm-us-mm-share-volume-2025",
      "sentence": "Marketing Mail made up 52.2% of all pieces handled by USPS in fiscal year 2025, calculated by StatisticsGlobal from United States Postal Service data.",
      "value": 52.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "56,767,091 thousand Marketing Mail pieces / 108,694,816 thousand total pieces (Total All Mail) = 52.2%.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-mm-share-volume-2025"
    },
    {
      "id": "dm-uk-warm-response",
      "sentence": "Warm direct mail sent to existing customers had an average response rate of 6.3% in the UK across 2023 to 2025, according to JICMAIL.",
      "value": 6.3,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-warm-response"
    },
    {
      "id": "dm-uk-warm-roi",
      "sentence": "Warm direct mail returned an average ROI of £8.80 in the UK across 2023 to 2025, according to JICMAIL.",
      "value": 8.8,
      "unit": "£",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-warm-roi"
    },
    {
      "id": "dm-uk-dm-attention-2026",
      "sentence": "UK households spent 151 seconds on the average direct mail item in Q2 2026, up from 145 seconds a year earlier, according to JICMAIL.",
      "value": 151,
      "unit": "seconds",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "JICMAIL Q2 2026 Results (full release)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/09/JICMAIL-Q2-2026-Results-for-Website.pdf",
      "source_published": "September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-dm-attention-2026"
    },
    {
      "id": "dm-us-mm-revenue-2025",
      "sentence": "USPS Marketing Mail revenue rose 2.2% to $15.78 billion in fiscal year 2025, according to the United States Postal Service.",
      "value": 15.78,
      "unit": "$bn",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-mm-revenue-2025"
    },
    {
      "id": "dm-us-mm-share-revenue-2025",
      "sentence": "Marketing Mail brought in 20.7% of USPS mail and shipping revenue in fiscal year 2025, calculated by StatisticsGlobal from United States Postal Service data.",
      "value": 20.7,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "$15,779,239 thousand Marketing Mail revenue / $76,197,778 thousand Total All Mail revenue = 20.7%.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-mm-share-revenue-2025"
    },
    {
      "id": "dm-us-mm-vs-fcm-2025",
      "sentence": "USPS delivered 1.35 Marketing Mail pieces for every First-Class Mail piece in fiscal year 2025, calculated by StatisticsGlobal from United States Postal Service data.",
      "value": 1.35,
      "unit": "ratio",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "56,767,091 thousand Marketing Mail pieces / 42,182,387 thousand First-Class Mail pieces = 1.35.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-mm-vs-fcm-2025"
    },
    {
      "id": "dm-us-mm-decade-2025",
      "sentence": "US Marketing Mail volume fell 29.1% in ten years, from 80.09 billion pieces in fiscal 2015 to 56.77 billion in fiscal 2025, calculated by StatisticsGlobal from USPS data.",
      "value": -29.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2015",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2015.pdf",
      "source_published": "FY2015 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144139/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2015.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "FY2015 Standard Mail (the class name in the FY2015 report) 80,090,273 thousand pieces; FY2025 Marketing Mail 56,767,091 thousand pieces (FY2025 RPW report). 56,767,091 / 80,090,273 - 1 = -29.1%.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-mm-decade-2025"
    },
    {
      "id": "dm-us-fcm-decade-2025",
      "sentence": "US First-Class Mail volume fell 33.4% between fiscal 2015 and fiscal 2025, faster than Marketing Mail, calculated by StatisticsGlobal from USPS data.",
      "value": -33.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2015",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2015.pdf",
      "source_published": "FY2015 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144139/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2015.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "FY2015 First-Class Mail 63,305,152 thousand pieces (FY2015 RPW); FY2025 42,182,387 thousand (FY2025 RPW). 42,182,387 / 63,305,152 - 1 = -33.4%.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-fcm-decade-2025"
    },
    {
      "id": "dm-us-mm-2020-drop",
      "sentence": "US Marketing Mail volume fell 15.2% in fiscal year 2020, from 75.69 billion to 64.18 billion pieces, calculated by StatisticsGlobal from USPS data.",
      "value": -15.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2020",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Quarterly Statistics Report, FY2020 Quarter 4",
      "source_url": "https://about.usps.com/what/financials/quarterly-statistics-reports/fy2020-q4.pdf",
      "source_published": "FY2020 Q4, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20240616064801/https://about.usps.com/what/financials/quarterly-statistics-reports/fy2020-q4.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "FY2020 Q4 year-to-date report: Marketing Mail 64,180,125 thousand pieces in FY2020 vs 75,690,047 thousand in FY2019. 64,180,125 / 75,690,047 - 1 = -15.2%.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-mm-2020-drop"
    },
    {
      "id": "dm-us-mm-q3-2026",
      "sentence": "USPS Marketing Mail volume rose 4.3% and revenue 12.3% in the April to June 2026 quarter, according to the United States Postal Service.",
      "value": 4.3,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "United States Postal Service",
      "source_title": "U.S. Postal Service Reports Third Quarter Fiscal Year 2026 Results",
      "source_url": "https://about.usps.com/newsroom/national-releases/2026/0807-usps-reports-third-quarter-fiscal-year-2026-results.pdf",
      "source_published": "7 August 2026, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261006213937/https://about.usps.com/newsroom/national-releases/2026/0807-usps-reports-third-quarter-fiscal-year-2026-results.pdf",
      "sample": "USPS Revenue, Pieces and Weight data, fiscal year 2026 quarter 3 (1 April to 30 June 2026) and year to date (1 October 2025 to 30 June 2026), against the same periods a year earlier.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-mm-q3-2026"
    },
    {
      "id": "dm-us-mm-ytd-2026",
      "sentence": "USPS delivered 41.85 billion Marketing Mail pieces in the first nine months of fiscal 2026, down 3.2% year on year, according to the United States Postal Service.",
      "value": 41.85,
      "unit": "billion pieces",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "United States Postal Service",
      "source_title": "Quarterly Statistics Report, FY2026 Quarter 3",
      "source_url": "https://about.usps.com/what/financials/quarterly-statistics-reports/fy2026-q3.pdf",
      "source_published": "FY2026 Q3 report (April to June 2026), accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260811132310/https://about.usps.com/what/financials/quarterly-statistics-reports/fy2026-q3.pdf",
      "sample": "USPS Revenue, Pieces and Weight data, fiscal year 2026 quarter 3 (1 April to 30 June 2026) and year to date (1 October 2025 to 30 June 2026), against the same periods a year earlier.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-mm-ytd-2026"
    },
    {
      "id": "dm-us-letters-share-2025",
      "sentence": "Letters made up 66.8% of US Marketing Mail pieces in fiscal year 2025, calculated by StatisticsGlobal from United States Postal Service data.",
      "value": 66.8,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "Marketing Mail Letters 37,941,879 thousand pieces / total Marketing Mail 56,767,091 thousand = 66.8%. Excludes High Density and Saturation letters, which USPS reports separately.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-letters-share-2025"
    },
    {
      "id": "dm-us-carrier-route-2025",
      "sentence": "USPS Carrier Route Marketing Mail volume fell 21.0% to 2.73 billion pieces in fiscal year 2025, according to the United States Postal Service.",
      "value": -21,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-carrier-route-2025"
    },
    {
      "id": "dm-us-hd-letters-2025",
      "sentence": "USPS High Density Marketing Mail letter volume grew 11.7% to 3.43 billion pieces in fiscal year 2025, according to the United States Postal Service.",
      "value": 11.7,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-hd-letters-2025"
    },
    {
      "id": "dm-us-eddm-2025",
      "sentence": "USPS delivered 559.2 million Every Door Direct Mail Retail pieces in fiscal year 2025, down 4.1%, according to the United States Postal Service.",
      "value": 559.2,
      "unit": "million pieces",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-eddm-2025"
    },
    {
      "id": "dm-uk-cold-response",
      "sentence": "Cold direct mail had an average response rate of 1% in the UK across 2023 to 2025, according to JICMAIL.",
      "value": 1,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-cold-response"
    },
    {
      "id": "dm-uk-doordrop-response",
      "sentence": "Door drops had an average response rate of 0.3% in the UK across 2023 to 2025, according to JICMAIL.",
      "value": 0.3,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-doordrop-response"
    },
    {
      "id": "dm-uk-pam-response",
      "sentence": "Partially addressed mail had an average response rate of 0.7% in the UK across 2023 to 2025, according to JICMAIL.",
      "value": 0.7,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-pam-response"
    },
    {
      "id": "dm-uk-warm-vs-cold",
      "sentence": "Warm direct mail drew 6.3 times the response rate of cold direct mail in the UK across 2023 to 2025, calculated by StatisticsGlobal from JICMAIL data.",
      "value": 6.3,
      "unit": "times",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "Warm DM average response 6.3% / cold DM average response 1% = 6.3 times (JICMAIL Response Rate Tracker, 2023-2025 averages).",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-warm-vs-cold"
    },
    {
      "id": "dm-uk-response-growth-2025",
      "sentence": "Cold and warm direct mail response rates in the UK grew by over 20% in 2025, according to JICMAIL.",
      "value": 20,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-response-growth-2025"
    },
    {
      "id": "dm-uk-a4-response-2025",
      "sentence": "A4 warm retail mailers had a 9.6% response rate in the UK in 2025, against 3.5% for postcards, according to JICMAIL.",
      "value": 9.6,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-a4-response-2025"
    },
    {
      "id": "dm-uk-a4-gap-2025",
      "sentence": "A4 warm retail mailers drew a response rate 6.1 points higher than postcards in the UK in 2025, calculated by StatisticsGlobal from JICMAIL data.",
      "value": 6.1,
      "unit": "points",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "A4 9.6% minus postcard 3.5% = 6.1 points (warm retail direct mail, 634 campaigns, 2025). JICMAIL gives the ratio as 2.7 times.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-a4-gap-2025"
    },
    {
      "id": "dm-uk-brand-response",
      "sentence": "UK mail campaigns with both brand and response goals averaged a 9.3% response rate from 2022 to 2025, against 1.9% for response-only campaigns, according to JICMAIL.",
      "value": 9.3,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-brand-response"
    },
    {
      "id": "dm-uk-cold-roi",
      "sentence": "Cold direct mail returned an average ROI of £2.10 in the UK across 2023 to 2025, according to JICMAIL.",
      "value": 2.1,
      "unit": "£",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-cold-roi"
    },
    {
      "id": "dm-uk-doordrop-roi-2025",
      "sentence": "Door drop campaign ROI nearly doubled to £5.28 in the UK in 2025, according to JICMAIL.",
      "value": 5.28,
      "unit": "£",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-doordrop-roi-2025"
    },
    {
      "id": "dm-uk-doordrop-roi-vs-avg",
      "sentence": "UK door drop ROI of £5.28 in 2025 was 32% above the 2023 to 2025 average of £4.0, calculated by StatisticsGlobal from JICMAIL data.",
      "value": 32,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "£5.28 (2025) / £4.0 (2023-2025 average) - 1 = +32%. Both from the JICMAIL Response Rate Tracker 2026 update.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-doordrop-roi-vs-avg"
    },
    {
      "id": "dm-uk-roi-volume",
      "sentence": "Cold direct mail campaigns of 100,000+ items returned 69% more per pound than campaigns of up to 25,000 items in the UK from 2022 to 2025, calculated by StatisticsGlobal from JICMAIL data.",
      "value": 69,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "ROI £2.7 (100k plus items) / £1.6 (up to 25k items) - 1 = +69%. n=1,637 cold DM campaigns, 2022 to 2025.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-roi-volume"
    },
    {
      "id": "dm-uk-brand-roi",
      "sentence": "UK mail campaigns with brand and response goals returned 41% more per pound than response-only campaigns from 2022 to 2025, calculated by StatisticsGlobal from JICMAIL data.",
      "value": 41,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "JICMAIL",
      "source_title": "Response Rate Tracker: Full Year 2025 Update (Master Results 2026)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/08/Response-Rate-Tracker-Master-Results-2026.pdf",
      "source_published": "June 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL Response Rate Tracker: anonymised campaign data from 15 UK organisations, 4,939 campaigns measured by matchback, unique codes and test-and-control. ROI as reported by JICMAIL, which does not publish a definition.",
      "method": "ROI £8.20 (response and brand, n=625 campaigns) / £5.80 (response only, n=2,778 campaigns) - 1 = +41%.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-brand-roi"
    },
    {
      "id": "dm-us-rpp-2025",
      "sentence": "USPS earned 27.8 cents per Marketing Mail piece in fiscal year 2025, up 3.5% from 26.8 cents in fiscal 2024, calculated by StatisticsGlobal from USPS data.",
      "value": 27.8,
      "unit": "cents",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "FY2025: $15,779,239 thousand / 56,767,091 thousand pieces = 27.80 cents. FY2024: $15,445,967 thousand / 57,538,887 thousand = 26.84 cents. 27.80 / 26.84 - 1 = +3.5%.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-rpp-2025"
    },
    {
      "id": "dm-us-rpp-q3-2026",
      "sentence": "USPS earned 29.2 cents per Marketing Mail piece in the April to June 2026 quarter, up from 27.2 cents a year earlier, calculated by StatisticsGlobal from USPS data.",
      "value": 29.2,
      "unit": "cents",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Quarterly Statistics Report, FY2026 Quarter 3",
      "source_url": "https://about.usps.com/what/financials/quarterly-statistics-reports/fy2026-q3.pdf",
      "source_published": "FY2026 Q3 report (April to June 2026), accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260811132310/https://about.usps.com/what/financials/quarterly-statistics-reports/fy2026-q3.pdf",
      "sample": "USPS Revenue, Pieces and Weight data, fiscal year 2026 quarter 3 (1 April to 30 June 2026) and year to date (1 October 2025 to 30 June 2026), against the same periods a year earlier.",
      "method": "Q3 FY2026: $4,028,752 thousand / 13,784,776 thousand pieces = 29.23 cents. Q3 FY2025: $3,588,888 thousand / 13,210,374 thousand = 27.17 cents.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-rpp-q3-2026"
    },
    {
      "id": "dm-us-rpp-decade-2025",
      "sentence": "USPS revenue per Marketing Mail piece rose 25.7% in ten years, from 22.1 cents in fiscal 2015 to 27.8 cents in fiscal 2025, calculated by StatisticsGlobal from USPS data.",
      "value": 25.7,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2015",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2015.pdf",
      "source_published": "FY2015 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144139/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2015.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "FY2015: $17,711,220 thousand / 80,090,273 thousand pieces = 22.11 cents. FY2025: $15,779,239 thousand / 56,767,091 thousand = 27.80 cents. 27.80 / 22.11 - 1 = +25.7%. Nominal, not adjusted for inflation.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-rpp-decade-2025"
    },
    {
      "id": "dm-us-eddm-rpp-2025",
      "sentence": "USPS earned 22.8 cents per Every Door Direct Mail Retail piece in fiscal year 2025, calculated by StatisticsGlobal from United States Postal Service data.",
      "value": 22.8,
      "unit": "cents",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "EDDM Retail revenue $127,429 thousand / 559,192 thousand pieces = 22.79 cents.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-eddm-rpp-2025"
    },
    {
      "id": "dm-uk-dm-attention-growth",
      "sentence": "Attention per UK direct mail item rose 39.8% from 108 seconds in Q4 2022 to 151 seconds in Q2 2026, calculated by StatisticsGlobal from JICMAIL data.",
      "value": 39.8,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "JICMAIL",
      "source_title": "JICMAIL Q2 2026 Results (full release)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/09/JICMAIL-Q2-2026-Results-for-Website.pdf",
      "source_published": "September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "151 seconds (Q2 2026) / 108 seconds (Q4 2022) - 1 = +39.8%. JICMAIL item data, n=152,903 items.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-dm-attention-growth"
    },
    {
      "id": "dm-uk-dd-attention-2026",
      "sentence": "UK households spent 70 seconds on the average door drop in Q2 2026, up from 60 seconds a year earlier, according to JICMAIL.",
      "value": 70,
      "unit": "seconds",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "JICMAIL Q2 2026 Results (full release)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/09/JICMAIL-Q2-2026-Results-for-Website.pdf",
      "source_published": "September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-dd-attention-2026"
    },
    {
      "id": "dm-uk-dm-vs-dd-attention",
      "sentence": "Addressed direct mail held 2.2 times as much attention as door drops in the UK in Q2 2026, calculated by StatisticsGlobal from JICMAIL data.",
      "value": 2.2,
      "unit": "times",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "8 September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "151 seconds per direct mail item / 70 seconds per door drop = 2.16 times (Q2 2026).",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-dm-vs-dd-attention"
    },
    {
      "id": "dm-uk-dm-lifespan-2026",
      "sentence": "The average UK direct mail item stayed in the home for 7.4 days in Q2 2026, according to JICMAIL.",
      "value": 7.4,
      "unit": "days",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "8 September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-dm-lifespan-2026"
    },
    {
      "id": "dm-uk-dm-frequency-2026",
      "sentence": "UK direct mail items were interacted with 4.41 times on average in Q2 2026, down 3.2% year on year, according to JICMAIL.",
      "value": 4.41,
      "unit": "interactions",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "JICMAIL Q2 2026 Results (full release)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/09/JICMAIL-Q2-2026-Results-for-Website.pdf",
      "source_published": "September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-dm-frequency-2026"
    },
    {
      "id": "dm-uk-read-2026",
      "sentence": "75% of UK mail items were read, looked at or glanced at in Q2 2026, down from 76% a year earlier, according to JICMAIL.",
      "value": 75,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "JICMAIL Q2 2026 Results (full release)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/09/JICMAIL-Q2-2026-Results-for-Website.pdf",
      "source_published": "September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-read-2026"
    },
    {
      "id": "dm-uk-web-visit-2026",
      "sentence": "9.5% of UK mail items prompted a visit to the sender's website in Q2 2026, up from 9.2% a year earlier, according to JICMAIL.",
      "value": 9.5,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "8 September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-web-visit-2026"
    },
    {
      "id": "dm-uk-purchase-2026",
      "sentence": "5.6% of UK mail items prompted a purchase, payment or donation in Q2 2026, up from 5.3% a year earlier, according to JICMAIL.",
      "value": 5.6,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "JICMAIL Q2 2026 Results (full release)",
      "source_url": "https://www.jicmail.org.uk/wp-content/uploads/2026/09/JICMAIL-Q2-2026-Results-for-Website.pdf",
      "source_published": "September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-purchase-2026"
    },
    {
      "id": "dm-uk-instore-2026",
      "sentence": "41% of UK mail-driven purchases were made in store in Q2 2026, up from 34% a year earlier, according to JICMAIL.",
      "value": 41,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "8 September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-instore-2026"
    },
    {
      "id": "dm-uk-qr-2026",
      "sentence": "UK direct mail with a QR code was 60% more likely than the average mail item to prompt a website visit in Q2 2026, according to JICMAIL.",
      "value": 60,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "8 September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-qr-2026"
    },
    {
      "id": "dm-uk-political-2026",
      "sentence": "Political party direct mail volumes on the UK JICMAIL panel rose sixfold year on year in Q2 2026, according to JICMAIL.",
      "value": 6,
      "unit": "times",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "8 September 2026, accessed 24 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/jicmail-figures-2026-10-24.csv",
      "sample": "JICMAIL panel of about 1,100 UK households who log every mail item and each interaction in a diary app over 28 days. Q2 2026 actions base: 9,377 mail items. Trend metrics base: 152,903 items, Q4 2022 to Q2 2026.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-political-2026"
    },
    {
      "id": "dm-uk-spend-2025",
      "sentence": "UK advertisers spent £966.9 million on direct mail in 2025, up 0.3% on 2024, according to the Advertising Association and WARC.",
      "value": 966.9,
      "unit": "£m",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/our-work/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260501081957/https://adassoc.org.uk/our-work/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after discounts and before agency commission. Direct mail includes unrequested catalogues and coupons and, unlike other media, includes production costs.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-spend-2025"
    },
    {
      "id": "dm-uk-share-2025",
      "sentence": "Direct mail took 2.1% of total UK advertising spend in 2025, calculated by StatisticsGlobal from Advertising Association and WARC data.",
      "value": 2.1,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/our-work/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260501081957/https://adassoc.org.uk/our-work/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after discounts and before agency commission. Direct mail includes unrequested catalogues and coupons and, unlike other media, includes production costs.",
      "method": "£966.9 million direct mail / £46,682.7 million all media total = 2.07%.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-share-2025"
    },
    {
      "id": "dm-uk-q1-2026",
      "sentence": "UK direct mail advertising spend grew 7.9% year on year in Q1 2026, according to the Advertising Association and WARC.",
      "value": 7.9,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "UK Advertising Investment Rises 9.3% to £11.7bn in Q1 2026",
      "source_url": "https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "source_published": "30 July 2026, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260813061821/https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "sample": "AA/WARC Expenditure Report. UK media spend after discounts and before agency commission. Direct mail includes unrequested catalogues and coupons and, unlike other media, includes production costs.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-q1-2026"
    },
    {
      "id": "dm-uk-forecast-2026",
      "sentence": "UK direct mail advertising spend is forecast to grow 2.9% in 2026 and 0.0% in 2027, according to the Advertising Association and WARC.",
      "value": 2.9,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "UK Advertising Investment Rises 9.3% to £11.7bn in Q1 2026",
      "source_url": "https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "source_published": "30 July 2026, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260813061821/https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "sample": "AA/WARC Expenditure Report. UK media spend after discounts and before agency commission. Direct mail includes unrequested catalogues and coupons and, unlike other media, includes production costs.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-forecast-2026"
    },
    {
      "id": "dm-uk-forecast-revision",
      "sentence": "The AA/WARC 2026 forecast for UK direct mail spend rose 4.7 points between April and July 2026, from -1.8% to +2.9%, calculated by StatisticsGlobal from Advertising Association and WARC data.",
      "value": 4.7,
      "unit": "points",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Advertising Association and WARC",
      "source_title": "UK Advertising Investment Rises 9.3% to £11.7bn in Q1 2026",
      "source_url": "https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "source_published": "30 July 2026, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260813061821/https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "sample": "AA/WARC Expenditure Report. UK media spend after discounts and before agency commission. Direct mail includes unrequested catalogues and coupons and, unlike other media, includes production costs.",
      "method": "July 2026 forecast for 2026: +2.9% (Q1 2026 release). April 2026 forecast for 2026: -1.8% (2025 full-year release). 2.9 - (-1.8) = 4.7 points.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-forecast-revision"
    },
    {
      "id": "dm-na-budget-2026",
      "sentence": "North American companies sending 1 million+ mail pieces put 25% of marketing budgets into direct mail, in Lob's 2026 survey of 250 leaders.",
      "value": 25,
      "unit": "%",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "State of Direct Mail: Business Insights 2026",
      "source_url": "https://www.lob.com/state-of-direct-mail/2026-report",
      "source_published": "2026 (key takeaways post dated 17 February 2026), accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260521162307/https://www.lob.com/state-of-direct-mail/2026-report",
      "sample": "Lob with Kelsey White Research Consulting: survey of 250 senior marketing and operations leaders in North America at companies sending 1 million+ mail pieces a year. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-na-budget-2026"
    },
    {
      "id": "dm-na-increase-2026",
      "sentence": "9 in 10 North American direct mail leaders said they had increased investment in the channel this year, in Lob's 2026 survey.",
      "value": 90,
      "unit": "%",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "State of Direct Mail: Business Insights 2026",
      "source_url": "https://www.lob.com/state-of-direct-mail/2026-report",
      "source_published": "2026 (key takeaways post dated 17 February 2026), accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260521162307/https://www.lob.com/state-of-direct-mail/2026-report",
      "sample": "Lob with Kelsey White Research Consulting: survey of 250 senior marketing and operations leaders in North America at companies sending 1 million+ mail pieces a year. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-na-increase-2026"
    },
    {
      "id": "dm-na-ai-2026",
      "sentence": "99% of North American direct mail teams used AI or automation in their programmes, in Lob's 2026 survey.",
      "value": 99,
      "unit": "%",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "What are the 4 key takeaways from the State of Direct Mail: Business Insights 2026 report?",
      "source_url": "https://www.lob.com/blog/state-of-direct-mail-2026-report-key-takeaways",
      "source_published": "17 February 2026, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260616095103/https://www.lob.com/blog/state-of-direct-mail-2026-report-key-takeaways",
      "sample": "Lob with Kelsey White Research Consulting: survey of 250 senior marketing and operations leaders in North America at companies sending 1 million+ mail pieces a year. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-na-ai-2026"
    },
    {
      "id": "dm-na-blindspots-2026",
      "sentence": "87% of North American direct mail leaders called printing, shipping and delivery major blind spots, in Lob's 2026 survey.",
      "value": 87,
      "unit": "%",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "What are the 4 key takeaways from the State of Direct Mail: Business Insights 2026 report?",
      "source_url": "https://www.lob.com/blog/state-of-direct-mail-2026-report-key-takeaways",
      "source_published": "17 February 2026, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260616095103/https://www.lob.com/blog/state-of-direct-mail-2026-report-key-takeaways",
      "sample": "Lob with Kelsey White Research Consulting: survey of 250 senior marketing and operations leaders in North America at companies sending 1 million+ mail pieces a year. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-na-blindspots-2026"
    },
    {
      "id": "dm-na-qr-2026",
      "sentence": "Only 22% of North American direct mail leaders tracked QR code responses, in Lob's 2026 survey.",
      "value": 22,
      "unit": "%",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "What are the 4 key takeaways from the State of Direct Mail: Business Insights 2026 report?",
      "source_url": "https://www.lob.com/blog/state-of-direct-mail-2026-report-key-takeaways",
      "source_published": "17 February 2026, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260616095103/https://www.lob.com/blog/state-of-direct-mail-2026-report-key-takeaways",
      "sample": "Lob with Kelsey White Research Consulting: survey of 250 senior marketing and operations leaders in North America at companies sending 1 million+ mail pieces a year. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-na-qr-2026"
    },
    {
      "id": "dm-ca-volume-2025",
      "sentence": "Canada Post Direct Marketing volumes fell 9.8% and revenue 4.5% in 2025, according to Canada Post.",
      "value": -9.8,
      "unit": "%",
      "place": "Canada",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Canada Post",
      "source_title": "Canada Post reports $1.57 billion loss before tax for 2025",
      "source_url": "https://www.canadapost-postescanada.ca/cpc/en/our-company/news-and-media/corporate-news/news-release/2026-04-20-canada-post-reports-157-billion-loss-before-tax-for-2025",
      "source_published": "20 April 2026, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260517062300/https://www.canadapost-postescanada.ca/cpc/en/our-company/news-and-media/corporate-news/news-release/2026-04-20-canada-post-reports-157-billion-loss-before-tax-for-2025",
      "sample": "Canada Post 2025 annual results. Direct Marketing covers addressed Personalized Mail and unaddressed Neighbourhood Mail. Calendar year 2025 against 2024.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-ca-volume-2025"
    },
    {
      "id": "dm-ca-volume-implied-2025",
      "sentence": "Canada Post delivered about 3.8 billion Direct Marketing pieces in 2025, calculated by StatisticsGlobal from Canada Post data.",
      "value": 3.8,
      "unit": "billion pieces",
      "place": "Canada",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Canada Post",
      "source_title": "Canada Post reports $1.57 billion loss before tax for 2025",
      "source_url": "https://www.canadapost-postescanada.ca/cpc/en/our-company/news-and-media/corporate-news/news-release/2026-04-20-canada-post-reports-157-billion-loss-before-tax-for-2025",
      "source_published": "20 April 2026, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20260517062300/https://www.canadapost-postescanada.ca/cpc/en/our-company/news-and-media/corporate-news/news-release/2026-04-20-canada-post-reports-157-billion-loss-before-tax-for-2025",
      "sample": "Canada Post 2025 annual results. Direct Marketing covers addressed Personalized Mail and unaddressed Neighbourhood Mail. Calendar year 2025 against 2024.",
      "method": "A fall of 417 million pieces equal to 9.8% implies 2024 volume of 417 / 0.098 = about 4.26 billion and 2025 volume of about 3.84 billion. Rounded, as the published percentage is rounded.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-ca-volume-implied-2025"
    },
    {
      "id": "dm-uk-letters-2025",
      "sentence": "UK addressed letter volumes fell 2.0% to 6.5 billion in the year to March 2025, according to Ofcom.",
      "value": 6.5,
      "unit": "billion items",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Ofcom",
      "source_title": "Post Monitoring Report: postal services in the financial year 2024-25",
      "source_url": "https://www.ofcom.org.uk/siteassets/resources/documents/postal-services/monitoring-reports/2024-25/post-monitoring-report---postal-services-in-the-financial-year-2024-25.pdf?v=408465",
      "source_published": "3 December 2025, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261001135410/https://www.ofcom.org.uk/siteassets/resources/documents/postal-services/monitoring-reports/2024-25/post-monitoring-report---postal-services-in-the-financial-year-2024-25.pdf?v=408465",
      "sample": "Ofcom analysis of operator and Royal Mail regulatory data, UK financial year April 2024 to March 2025. Covers all addressed letters, not only advertising mail.",
      "method": "",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-uk-letters-2025"
    },
    {
      "id": "dm-us-uk-scale-2025",
      "sentence": "US Marketing Mail volume in fiscal 2025 was 8.7 times the number of all UK addressed letters in 2024-25, calculated by StatisticsGlobal from USPS and Ofcom data.",
      "value": 8.7,
      "unit": "times",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "United States Postal Service",
      "source_title": "Revenue, Pieces and Weight by Classes of Mail and Special Services, FY2025",
      "source_url": "https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "source_published": "FY2025 report, accessed 24 October 2026",
      "archive_url": "http://web.archive.org/web/20261013144010/https://about.usps.com/what/financials/revenue-pieces-weight-reports/fy2025.pdf",
      "sample": "USPS Revenue, Pieces and Weight (RPW) system. Fiscal years run 1 October to 30 September. Covers all US domestic and international mail handled by USPS. Data in thousands.",
      "method": "56.77 billion USPS Marketing Mail pieces (FY2025, Oct 2024 to Sep 2025) / 6.5 billion UK addressed letters (Ofcom, Apr 2024 to Mar 2025) = 8.7. Periods overlap but differ; UK figure covers all letters, not only advertising.",
      "verified_on": "2026-10-24",
      "url": "https://statisticsglobal.org/direct-mail-marketing-statistics/#stat-dm-us-uk-scale-2025"
    }
  ]
}