# eBay Statistics 2026: GMV, Revenue, Active Buyers and Take Rate

Updated 2026-11-11. Checked by StatisticsGlobal editorial team. eBay earnings releases and Form 10-K, Etsy filings and US Census Bureau data, 3 publishers, 7 source documents, data for 2023 to 2026.
Canonical: https://statisticsglobal.org/ebay-statistics/

eBay gross merchandise volume (GMV) rose 15% to $23.2 billion in the third quarter of 2026, according to eBay. Net revenues rose 14% to $3.2 billion. In 2025 eBay handled $79.6 billion of GMV and made $11.1 billion of net revenues, a take rate of 13.94%. eBay had 147 million active buyers in the third quarter of 2026, or 136 million without its Depop and Tise acquisitions. Growth is coming from the US, which made up 54.2% of GMV in the quarter by our calculation.

## Key statistics

- eBay gross merchandise volume rose 15% to $23.2 billion in the third quarter of 2026, according to eBay.
- eBay gross merchandise volume was $79.6 billion in 2025, up 7% from $74.7 billion in 2024, according to eBay.
- eBay gross merchandise volume reached $67.8 billion in the first nine months of 2026, up 16.1%, calculated by StatisticsGlobal from eBay data.
- The US made up 54.2% of eBay gross merchandise volume in the third quarter of 2026, up from 49.1% a year earlier, calculated by StatisticsGlobal from eBay data.
- eBay gross merchandise volume per active buyer was about $590 in 2025, calculated by StatisticsGlobal from eBay data.

## eBay gross merchandise volume

Gross merchandise volume (GMV) is the value of all paid transactions on eBay's marketplaces, including shipping and taxes. eBay reports it every quarter, split between the US and international.

eBay gross merchandise volume rose 15% to $23.2 billion in the third quarter of 2026, according to eBay. Growth has now been in double digits for five quarters in a row. A year earlier, in the first quarter of 2025, it was 1%. Over the first nine months of 2026, GMV grew 16.1% to $67.8 billion by our calculation.

Almost all of that growth is American. US GMV grew 27% in the third quarter of 2026, while international GMV grew 4%. The US share of GMV rose from 49.1% to 54.2% in a year. In its 2025 annual report eBay credits collectibles, stronger US demand and the Klarna payment option. International volume was held back by weak economies, though cross-border exports from Greater China and Japan helped.

Collectibles are a large part of the story. TCGplayer, eBay's trading card marketplace, passed $1 billion of GMV in the twelve months to September 2026. For how eBay sits in the wider market, see our [ecommerce statistics](https://statisticsglobal.org/ecommerce-statistics/) page.

- eBay gross merchandise volume rose 15% to $23.2 billion in the third quarter of 2026, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay US gross merchandise volume grew 27% to $12.5 billion in the third quarter of 2026, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay international gross merchandise volume grew 4% to $10.6 billion in the third quarter of 2026, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay gross merchandise volume rose 15% to $22.4 billion in the second quarter of 2026, according to eBay. Source: eBay, eBay Inc. reports second quarter 2026 results (5 August 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-second-quarter-2026-results/
- eBay gross merchandise volume rose 10% to $21.2 billion in the fourth quarter of 2025, according to eBay. Source: eBay, eBay Inc. reports fourth quarter and full year 2025 results (18 February 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-fourth-quarter-and-full-year-2025-results/
- eBay gross merchandise volume reached $67.8 billion in the first nine months of 2026, up 16.1%, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay gross merchandise volume totalled $89.0 billion in the twelve months to September 2026, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- The US made up 54.2% of eBay gross merchandise volume in the third quarter of 2026, up from 49.1% a year earlier, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay US gross merchandise volume grew 26.0% in the first nine months of 2026, against 6.7% for international, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- TCGplayer, the eBay-owned trading card marketplace, passed $1 billion of gross merchandise volume over the twelve months to September 2026, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/

Table: eBay gross merchandise volume by quarter, Q4 2024 to Q3 2026, $ million

| Quarter | US | International | Total GMV | Total growth vs a year earlier |
|---|---|---|---|---|
| Q4 2024 | 9,043 | 10,277 | 19,320 | +4% |
| Q1 2025 | 9,066 | 9,687 | 18,753 | +1% |
| Q2 2025 | 9,428 | 10,086 | 19,514 | +6% |
| Q3 2025 | 9,872 | 10,233 | 20,105 | +10% |
| Q4 2025 | 10,721 | 10,516 | 21,237 | +10% |
| Q1 2026 | 11,503 | 10,694 | 22,197 | +18% |
| Q2 2026 | 11,688 | 10,710 | 22,398 | +15% |
| Q3 2026 | 12,545 | 10,621 | 23,166 | +15% |

Source: eBay earnings releases for Q4 2025 (18 February 2026) and Q3 2026 (28 October 2026), supplemental operating data. Growth rates as reported by eBay. GMV includes Depop from 30 July 2026.

## eBay revenue by year

eBay reports net revenues each quarter and, in its annual Form 10-K, splits them by customer location and by activity. Most revenue comes from fees on GMV.

eBay net revenues were $11.1 billion in 2025, up 8%, according to eBay. That followed growth of 2% in 2024, from $10.1 billion to $10.3 billion. Growth has continued in 2026. Net revenues rose 15.9% to $9.43 billion in the first nine months by our calculation, and reached $12.4 billion over the twelve months to September.

The US is eBay's largest revenue market, with $5.8 billion or 52% of 2025 net revenues. The UK came next with 14.1%, then China with 11.3%. Revenue from China grew 7.2% in 2025, almost twice the UK rate.

eBay expects 2026 GMV of $91.5 billion to $91.9 billion and revenues of $12.62 billion to $12.67 billion. The GMV midpoint implies about 15.2% growth on 2025. Part of that comes from Depop, which eBay bought in July 2026. Profit margins have not kept pace. The GAAP operating margin fell to 19.2% in the third quarter of 2026, from 20.3% a year earlier.

- eBay net revenues rose 14% to $3.2 billion in the third quarter of 2026, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay net revenues were $11.1 billion in 2025, up 8% from $10.3 billion in 2024, according to eBay. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay net revenues grew 15.9% to $9.43 billion in the first nine months of 2026, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay net revenues totalled $12.4 billion in the twelve months to September 2026, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay earned $5.8 billion of net revenues from US customers in 2025, 52% of the total, according to eBay. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- International customers produced 43% of eBay net revenues in the third quarter of 2026, down from 48% a year earlier, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay earned $1.57 billion of net revenues from UK customers in 2025, according to eBay. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay earned $1.25 billion of net revenues from customers in China in 2025, according to eBay. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- The UK produced 14.1% and China 11.3% of eBay net revenues in 2025, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay net revenues from China grew 7.2% in 2025, against 3.8% from the UK, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay expects 2026 net revenues of $12.62 billion to $12.67 billion, according to eBay guidance issued in October 2026. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay expects gross merchandise volume of $91.5 billion to $91.9 billion for 2026, according to eBay guidance issued in October 2026. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay guidance implies about 15.2% gross merchandise volume growth in 2026, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay gross merchandise volume grew 8.7% between 2023 and 2025, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay GAAP operating margin fell to 19.2% in the third quarter of 2026, from 20.3% a year earlier, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay returned $827 million to stockholders in the third quarter of 2026, including $689 million of share buybacks, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/

Table: eBay GMV, net revenues and take rate by year, 2023 to 2026

| Year | GMV, $ billion | Net revenues, $ billion | Take rate | Revenue growth |
|---|---|---|---|---|
| 2023 | 73.2 | 10.11 | 13.81% | n/a |
| 2024 | 74.7 | 10.28 | 13.77% | +2% |
| 2025 | 79.6 | 11.10 | 13.94% | +8% |
| 2026 guidance | 91.5 to 91.9 | 12.62 to 12.67 | n/a | +14% (our calculation, midpoint) |

Source: eBay Form 10-K for 2025 (filed 19 February 2026) and Q3 2026 earnings release guidance (28 October 2026). Take rate is net revenues divided by GMV, as reported by eBay.

## eBay active buyers

eBay counts an active buyer as any account that paid for a transaction on its marketplaces in the previous 12 months. One person can hold more than one account.

eBay had 147 million active buyers in the third quarter of 2026, up 10%, according to eBay. Nearly all of that jump came from buying Depop and Tise. Without them eBay had 136 million buyers, up 1%. By our calculation the two deals added about 11 million buyer accounts.

So eBay is growing by getting more from each buyer, not by finding many new ones. In 2025 GMV per active buyer was about $590 and net revenue per buyer about $82, by our calculation. The buyer count has moved by about 1% a year since the end of 2024, while GMV grew 15% to 18% a quarter in 2026.

eBay employed about 12,300 people at the end of 2025, about 7,200 of them in the US. That works out at roughly $902,000 of net revenues per employee.

- eBay had 147 million active buyers in the third quarter of 2026, up 10%, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay had 136 million active buyers excluding Depop and Tise in the third quarter of 2026, up 1%, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay had 135 million active buyers and 2.5 billion live listings at the end of 2025, according to eBay. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- Acquisitions added about 11 million active buyers to eBay in the third quarter of 2026, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay gross merchandise volume per active buyer was about $590 in 2025, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay earned about $82 of net revenues per active buyer in 2025, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay employed about 12,300 people at the end of 2025, about 7,200 of them in the United States, according to eBay. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay generated about $902,000 of net revenues per employee in 2025, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm

Table: eBay active buyers by quarter, Q4 2024 to Q3 2026, million

| Quarter end | Active buyers, reported | Excluding acquisitions | Reported growth vs a year earlier |
|---|---|---|---|
| Q4 2024 | 134 | n/a | +1% |
| Q1 2025 | 134 | n/a | +1% |
| Q2 2025 | 134 | n/a | +1% |
| Q3 2025 | 134 | n/a | +1% |
| Q4 2025 | 135 | 134 (excl. Tise) | +1% |
| Q1 2026 | 136 | 135 (excl. Tise) | +1% |
| Q2 2026 | 136 | 136 (excl. Tise) | +2% |
| Q3 2026 | 147 | 136 (excl. Depop and Tise) | +10% |

Source: eBay earnings releases for Q4 2025 and Q3 2026, supplemental operating data. eBay bought Tise on 1 October 2025 and Depop on 30 July 2026.

## eBay take rate and advertising

Take rate is eBay's net revenues divided by GMV. It shows how much of each dollar traded on eBay the company keeps as fees, advertising and other charges.

eBay's take rate was 13.94% in 2025, up from 13.77% in 2024, according to eBay. eBay says 2025 revenue grew on higher GMV, more first-party advertising and its UK shipping programme, partly offset by lower fees for UK consumer sellers. In the third quarter of 2026 the take rate slipped to 13.84% by our calculation, from 14.03% a year earlier.

Advertising is the fastest-growing part of eBay's revenue. Advertising revenues grew 21.9% to $1.99 billion in 2025, against 5.3% for marketplace revenues. Ads made up 18.0% of net revenues, up from 14.3% in 2023.

Ad growth slowed in 2026. First-party advertising revenue grew 25% in the second quarter, then 16% in the third, to $575 million. Total advertising revenue was about 2.7% of GMV in the second quarter. For the wider ad market, see our [digital advertising statistics](https://statisticsglobal.org/digital-advertising-statistics/) page.

- eBay take rate was 13.94% in 2025, up from 13.77% in 2024, according to eBay. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay take rate was 13.81% in 2023, according to eBay. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay take rate was 13.84% in the third quarter of 2026, down from 14.03% a year earlier, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay advertising revenues were $1.99 billion in 2025, up from $1.64 billion in 2024, according to eBay. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- Advertising made up 18.0% of eBay net revenues in 2025, up from 14.3% in 2023, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay advertising revenues grew 21.9% in 2025, against 5.3% for marketplace revenues, calculated by StatisticsGlobal from eBay data. Source: eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025 (filed 19 February 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
- eBay first-party advertising revenue grew 16% to $575 million in the third quarter of 2026, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- eBay first-party advertising revenue grew 25% to $570 million in the second quarter of 2026, according to eBay. Source: eBay, eBay Inc. reports second quarter 2026 results (5 August 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-second-quarter-2026-results/
- eBay total advertising revenue was $596 million in the second quarter of 2026, equal to 2.7% of gross merchandise volume, according to eBay. Source: eBay, eBay Inc. reports second quarter 2026 results (5 August 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-second-quarter-2026-results/

Table: eBay quarterly take rate, Q4 2024 to Q3 2026

| Quarter | Net revenues, $ million | GMV, $ million | Take rate (our calculation) |
|---|---|---|---|
| Q4 2024 | 2,579 | 19,320 | 13.35% |
| Q1 2025 | 2,585 | 18,753 | 13.78% |
| Q2 2025 | 2,730 | 19,514 | 13.99% |
| Q3 2025 | 2,820 | 20,105 | 14.03% |
| Q4 2025 | 2,965 | 21,237 | 13.96% |
| Q1 2026 | 3,089 | 22,197 | 13.92% |
| Q2 2026 | 3,134 | 22,398 | 13.99% |
| Q3 2026 | 3,206 | 23,166 | 13.84% |

Source: eBay earnings releases for Q4 2025 and Q3 2026. Take rate is our calculation from the reported $ million figures, using eBay's own definition.

## eBay vs Etsy, Depop and US e-commerce

eBay bought the fashion resale app Depop from Etsy in July 2026. Etsy's filings give Depop's size before the sale, and the US Census Bureau gives a benchmark for US online retail.

Etsy sold Depop to eBay for about $1.4 billion in cash, according to Etsy. That was a $1.2 billion price plus $200 million of adjustments and interest. Depop was growing fast before the sale. Its gross merchandise sales rose 82.6% to $455.7 million in the second quarter of 2026 by our calculation, and revenue grew 76%. Even so, Depop's volume equalled only about 2.0% of eBay's GMV.

eBay keeps a much smaller cut of each sale than Etsy. eBay's take rate was 14.0% in the second quarter of 2026 by our calculation, against 25.9% reported by Etsy. The two firms count different items in revenue, so the gap is a guide, not an exact comparison.

eBay's US business is growing faster than US online retail as a whole. eBay US GMV grew 24% in the second quarter of 2026. The US Census Bureau put US retail e-commerce at $329.5 billion in that quarter, up 12.4%. eBay also points to rising secondhand buying. Its 2026 Recommerce Report found 47% of consumers surveyed buy secondhand at least monthly, up from 35%. For eBay's largest rival, see our [Amazon statistics](https://statisticsglobal.org/amazon-statistics/) page.

- eBay bought Depop from Etsy for about $1.4 billion in cash in 2026, including $200 million of adjustments, according to Etsy. Source: Etsy, Etsy, Inc. Completes Sale of Depop (Form 8-K, Exhibit 99.1) (30 July 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/0001370637/000137063726000071/exhibit99173026.htm
- Depop gross merchandise sales were $455.7 million in the second quarter of 2026, up from $249.6 million a year earlier, according to Etsy. Source: Etsy, Etsy Q2 2026 Shareholder Letter (Form 8-K exhibit) (5 August 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/0001370637/000137063726000079/q226shareholderletter.htm
- Depop gross merchandise sales grew 82.6% in the second quarter of 2026, calculated by StatisticsGlobal from Etsy data. Source: Etsy, Etsy Q2 2026 Shareholder Letter (Form 8-K exhibit) (5 August 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/0001370637/000137063726000079/q226shareholderletter.htm
- Depop revenue grew 76% year on year in the second quarter of 2026, according to Etsy. Source: Etsy, Etsy Q2 2026 Shareholder Letter (Form 8-K exhibit) (5 August 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/0001370637/000137063726000079/q226shareholderletter.htm
- Depop sales volume equalled about 2.0% of eBay gross merchandise volume in the second quarter of 2026, calculated by StatisticsGlobal from Etsy and eBay data. Source: Etsy, Etsy Q2 2026 Shareholder Letter (Form 8-K exhibit) (5 August 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/0001370637/000137063726000079/q226shareholderletter.htm
- Etsy revenue take rate was 25.9% in the second quarter of 2026 on $2.58 billion of gross merchandise sales, according to Etsy. Source: Etsy, Etsy Q2 2026 Shareholder Letter (Form 8-K exhibit) (5 August 2026, accessed 11 November 2026) https://www.sec.gov/Archives/edgar/data/0001370637/000137063726000079/q226shareholderletter.htm
- eBay take rate of 14.0% in the second quarter of 2026 was about half the 25.9% Etsy reported, calculated by StatisticsGlobal from eBay and Etsy data. Source: eBay, eBay Inc. reports second quarter 2026 results (5 August 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-second-quarter-2026-results/
- US retail e-commerce sales were $329.5 billion in the second quarter of 2026, up 12.4% on a year earlier, according to the US Census Bureau. Source: US Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (18 August 2026, accessed 11 November 2026) https://www.census.gov/retail/ecommerce.html
- eBay US sales volume grew about twice as fast as all US e-commerce in the second quarter of 2026, 24% against 12.4%, calculated by StatisticsGlobal from eBay and US Census Bureau data. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
- Some 47% of consumers surveyed buy secondhand goods at least monthly in 2026, up from 35% in 2025, according to eBay. Source: eBay, eBay Inc. Reports Third Quarter 2026 Results (28 October 2026, accessed 11 November 2026) https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/

Table: eBay, Depop and Etsy compared, second quarter of 2026

| Marketplace | Sales volume, Q2 2026 | Growth vs Q2 2025 | Take rate | Publisher |
|---|---|---|---|---|
| eBay (GMV) | $22.4bn | +15% | 14.0% (our calculation) | eBay |
| Etsy marketplace (GMS) | $2.58bn | +7.5% | 25.9% | Etsy |
| Depop (GMS) | $455.7m | +82.6% (our calculation) | n/a | Etsy |

Source: eBay Q2 2026 earnings release (5 August 2026) and Etsy Q2 2026 shareholder letter (5 August 2026). Etsy growth is for the Etsy marketplace alone, as reported. GMV and GMS are each company's own measure and are not defined identically.

## How eBay measures its numbers, and the limits

Most figures on this page come from eBay's own filings. Etsy's filings and the US Census Bureau supply the rest, each with its own scope.

eBay's quarterly releases are unaudited. The Form 10-K is audited. GMV counts all paid transactions, including shipping fees and taxes, with no adjustment for returns or cancellations. eBay notes that cancelled orders rose in 2025 as trade rules changed, which can affect GMV growth and the take rate. From January 2026 eBay adopted a new accounting rule for software costs and restated earlier periods. That changes expenses and margins, not revenue or GMV.

Active buyers are accounts, not people. One person can hold several accounts, and since July 2026 the total includes Depop. eBay does not publish the number of sellers or a mobile share of GMV in its filings, so this page does not report them. The 47% secondhand buying figure comes from eBay's own survey report. We report it as eBay summarised it.

Etsy's GMS and eBay's GMV are similar but not identical measures. Take rates are also defined differently. The Census Bureau measures US retail e-commerce sales, not marketplace volume. Comparisons across the three are ours and show direction, not market share.


## Frequently asked questions

### What is eBay's gross merchandise volume?

eBay GMV was $79.6 billion in 2025, up 7%, according to eBay. In the third quarter of 2026 it rose 15% to $23.2 billion. eBay expects $91.5 billion to $91.9 billion for 2026.

### How did eBay do compared with last year?

In the third quarter of 2026 eBay GMV rose 15% and net revenues rose 14% to $3.2 billion. Over the first nine months of 2026, GMV grew 16.1% to $67.8 billion by our calculation.

### How many people use eBay?

eBay had 147 million active buyers in the third quarter of 2026, including Depop and Tise. Without those acquisitions it had 136 million, up 1% on a year earlier.

### Which countries does eBay make the most money in?

In 2025 eBay made $5.8 billion, or 52% of net revenues, from US customers. The UK supplied 14.1% and China 11.3% by our calculation. In the third quarter of 2026, 43% of revenue came from outside the US.

### What is eBay's take rate?

eBay's take rate was 13.94% in 2025, according to eBay. By our calculation it was 13.84% in the third quarter of 2026, down from 14.03% a year earlier. Etsy reported a take rate of 25.9% in the second quarter of 2026.

### Why is eBay growing faster in 2026?

Most growth is in the US, where GMV rose 27% in the third quarter of 2026. eBay links it to collectibles and other focus categories. Advertising also grew, with first-party ad revenue up 16% to $575 million in the quarter.

## Sources

1. eBay, eBay Inc. Reports Third Quarter 2026 Results, 28 October 2026, accessed 11 November 2026. https://www.ebayinc.com/stories/news/ebay-inc-reports-third-quarter-2026-results/
2. eBay, eBay Inc. Form 10-K for the fiscal year ended 31 December 2025, filed 19 February 2026, accessed 11 November 2026. https://www.sec.gov/Archives/edgar/data/1065088/000106508826000027/ebay-20251231.htm
3. eBay, eBay Inc. reports second quarter 2026 results, 5 August 2026, accessed 11 November 2026. https://www.ebayinc.com/stories/news/ebay-inc-reports-second-quarter-2026-results/
4. eBay, eBay Inc. reports fourth quarter and full year 2025 results, 18 February 2026, accessed 11 November 2026. https://www.ebayinc.com/stories/news/ebay-inc-reports-fourth-quarter-and-full-year-2025-results/
5. Etsy, Etsy, Inc. Completes Sale of Depop (Form 8-K, Exhibit 99.1), 30 July 2026, accessed 11 November 2026. https://www.sec.gov/Archives/edgar/data/0001370637/000137063726000071/exhibit99173026.htm
6. Etsy, Etsy Q2 2026 Shareholder Letter (Form 8-K exhibit), 5 August 2026, accessed 11 November 2026. https://www.sec.gov/Archives/edgar/data/0001370637/000137063726000079/q226shareholderletter.htm
7. US Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026, 18 August 2026, accessed 11 November 2026. https://www.census.gov/retail/ecommerce.html