{
  "title": "Ecommerce Statistics 2026: Online Share of Retail in the US, UK, EU and China",
  "url": "https://statisticsglobal.org/ecommerce-statistics/",
  "updated": "2026-11-09",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/ecommerce-statistics/)",
  "statistics": [
    {
      "id": "ec-us-q2-share-2026",
      "sentence": "Ecommerce made up 17.1% of total US retail sales in Q2 2026, seasonally adjusted, according to the US Census Bureau.",
      "value": 17.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www.census.gov/retail/ecommerce.html",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-global-page-26q2-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Seasonally adjusted, not adjusted for price changes. Q2 2026 is preliminary.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-q2-share-2026"
    },
    {
      "id": "ec-us-q2-yoy-2026",
      "sentence": "US retail ecommerce sales rose 12.2% in Q2 2026 compared with Q2 2025, according to the US Census Bureau.",
      "value": 12.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www.census.gov/retail/ecommerce.html",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-global-page-26q2-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Seasonally adjusted, not adjusted for price changes. Q2 2026 is preliminary.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-q2-yoy-2026"
    },
    {
      "id": "ec-uk-share-2026",
      "sentence": "Online sales made up 28.8% of retail sales in Great Britain in September 2026, seasonally adjusted, according to the Office for National Statistics.",
      "value": 28.8,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/ecommerce-global-retail-sales-september-2026-2026-11-09.csv",
      "sample": "ONS Monthly Business Survey, Retail Sales Inquiry, Great Britain. Seasonally adjusted current-price values.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-uk-share-2026"
    },
    {
      "id": "ec-cn-calc-share-2026",
      "sentence": "Online sales of goods equalled 25.7% of China's total retail sales of consumer goods in January to September 2026, calculated by StatisticsGlobal from National Bureau of Statistics of China data.",
      "value": 25.7,
      "unit": "%",
      "place": "China",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "National Bureau of Statistics of China",
      "source_title": "Total Retail Sales of Consumer Goods from January to September 2026",
      "source_url": "https://www.stats.gov.cn/english/PressRelease/202610/t20261020_1965662.html",
      "source_published": "20 October 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/nbs-china/retail-sales-jan-sep-2026-2026-11-09.csv",
      "sample": "NBS retail statistics. Online retail sales are sales of goods and services through public online trading platforms, including self-built websites and third-party platforms.",
      "method": "Online retail sales of goods of 9,506.0 billion yuan divided by total retail sales of consumer goods of 37,000.1 billion yuan, January to September 2026 = 25.69%.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-cn-calc-share-2026"
    },
    {
      "id": "ec-eu-buyers-2025",
      "sentence": "78% of EU internet users aged 16 to 74 bought or ordered goods or services online in 2025, according to Eurostat.",
      "value": 78,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics for individuals",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-individuals-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. About 330,000 individuals aged 16 to 74 in about 172,000 households.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-buyers-2025"
    },
    {
      "id": "ec-cn-physical-share-2025",
      "sentence": "Online sales of physical goods made up 26.1% of China's total retail sales of consumer goods in 2025, according to the National Bureau of Statistics of China.",
      "value": 26.1,
      "unit": "%",
      "place": "China",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "National Bureau of Statistics of China",
      "source_title": "Total Retail Sales of Consumer Goods in December 2025",
      "source_url": "https://www.stats.gov.cn/english/PressRelease/202601/t20260120_1962354.html",
      "source_published": "20 January 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/nbs-china/retail-sales-2025-2026-11-09.csv",
      "sample": "NBS retail statistics. Online retail sales are sales of goods and services through public online trading platforms, including self-built websites and third-party platforms.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-cn-physical-share-2025"
    },
    {
      "id": "ec-calc-uk-us-gap-2026",
      "sentence": "The online share of retail sales was 11.7 points higher in Great Britain than in the US in 2026, calculated by StatisticsGlobal from ONS and US Census Bureau data.",
      "value": 11.7,
      "unit": "points",
      "place": "Great Britain and United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/ecommerce-global-retail-sales-september-2026-2026-11-09.csv",
      "sample": "ONS Monthly Business Survey, Retail Sales Inquiry, Great Britain. Seasonally adjusted current-price values.",
      "method": "Great Britain online share of 28.8% (September 2026, ONS) minus US e-commerce share of 17.1% (Q2 2026, US Census Bureau), both seasonally adjusted = 11.7 percentage points. Definitions and periods differ.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-calc-uk-us-gap-2026"
    },
    {
      "id": "ec-us-q2-sales-2026",
      "sentence": "US retail ecommerce sales were $340.2 billion in Q2 2026, seasonally adjusted, according to the US Census Bureau.",
      "value": 340.2,
      "unit": "$bn",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www.census.gov/retail/ecommerce.html",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-global-page-26q2-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Seasonally adjusted, not adjusted for price changes. Q2 2026 is preliminary.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-q2-sales-2026"
    },
    {
      "id": "ec-us-q2-total-yoy-2026",
      "sentence": "Total US retail sales rose 6.7% in Q2 2026 compared with Q2 2025, according to the US Census Bureau.",
      "value": 6.7,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www.census.gov/retail/ecommerce.html",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-global-page-26q2-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Seasonally adjusted, not adjusted for price changes. Q2 2026 is preliminary.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-q2-total-yoy-2026"
    },
    {
      "id": "ec-us-calc-growth-gap-2026",
      "sentence": "US ecommerce sales grew 1.8 times as fast as total US retail sales in Q2 2026, calculated by StatisticsGlobal from US Census Bureau data.",
      "value": 1.8,
      "unit": "times",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www.census.gov/retail/ecommerce.html",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-global-page-26q2-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Seasonally adjusted, not adjusted for price changes. Q2 2026 is preliminary.",
      "method": "Year-on-year e-commerce growth of 12.2% divided by year-on-year total retail growth of 6.7%, both Q2 2026 versus Q2 2025, seasonally adjusted = 1.82.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-calc-growth-gap-2026"
    },
    {
      "id": "ec-us-q2-qoq-2026",
      "sentence": "US retail ecommerce sales rose 3.8% in Q2 2026 from Q1 2026, seasonally adjusted, according to the US Census Bureau.",
      "value": 3.8,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www.census.gov/retail/ecommerce.html",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-global-page-26q2-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Seasonally adjusted, not adjusted for price changes. Q2 2026 is preliminary.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-q2-qoq-2026"
    },
    {
      "id": "ec-us-calc-annual-2025",
      "sentence": "US retail ecommerce sales totalled $1,233.7 billion in 2025, calculated by StatisticsGlobal from US Census Bureau data.",
      "value": 1233.7,
      "unit": "$bn",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "US Census Bureau",
      "source_title": "Estimated Quarterly U.S. Retail Sales (Not Adjusted): Total and E-commerce, time series",
      "source_url": "https://www.census.gov/retail/mrts/www/data/excel/tsnotadjustedsales.xlsx",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-ts-not-adjusted-1999-2026-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Not seasonally adjusted, current prices.",
      "method": "Sum of the four not seasonally adjusted quarterly e-commerce estimates for 2025: $275,715m + $293,140m + $299,717m + $365,160m = $1,233,732m.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-calc-annual-2025"
    },
    {
      "id": "ec-us-calc-growth-2025",
      "sentence": "US retail ecommerce sales grew 5.4% in 2025 compared with 2024, calculated by StatisticsGlobal from US Census Bureau data.",
      "value": 5.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "US Census Bureau",
      "source_title": "Estimated Quarterly U.S. Retail Sales (Not Adjusted): Total and E-commerce, time series",
      "source_url": "https://www.census.gov/retail/mrts/www/data/excel/tsnotadjustedsales.xlsx",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-ts-not-adjusted-1999-2026-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Not seasonally adjusted, current prices.",
      "method": "2025 e-commerce sales of $1,233,732m divided by 2024 e-commerce sales of $1,170,030m, minus 1 = 5.44%. Both are sums of four not seasonally adjusted quarters.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-calc-growth-2025"
    },
    {
      "id": "ec-us-q4-share-2025",
      "sentence": "Ecommerce made up 18.3% of US retail sales in Q4 2025, not seasonally adjusted, according to the US Census Bureau.",
      "value": 18.3,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Estimated Quarterly U.S. Retail Sales (Not Adjusted): Total and E-commerce, time series",
      "source_url": "https://www.census.gov/retail/mrts/www/data/excel/tsnotadjustedsales.xlsx",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-ts-not-adjusted-1999-2026-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Not seasonally adjusted, current prices.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-q4-share-2025"
    },
    {
      "id": "ec-us-calc-share-2025",
      "sentence": "Ecommerce made up 16.4% of US retail sales across 2025, calculated by StatisticsGlobal from US Census Bureau data.",
      "value": 16.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "US Census Bureau",
      "source_title": "Estimated Quarterly U.S. Retail Sales (Not Adjusted): Total and E-commerce, time series",
      "source_url": "https://www.census.gov/retail/mrts/www/data/excel/tsnotadjustedsales.xlsx",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-ts-not-adjusted-1999-2026-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Not seasonally adjusted, current prices.",
      "method": "2025 e-commerce sales of $1,233,732m divided by 2025 total retail sales of $7,518,692m (sums of four not seasonally adjusted quarters) = 16.41%.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-calc-share-2025"
    },
    {
      "id": "ec-us-calc-share-2019",
      "sentence": "Ecommerce made up 10.6% of US retail sales across 2019, calculated by StatisticsGlobal from US Census Bureau data.",
      "value": 10.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2019",
      "source_type": "Our analysis",
      "publisher": "US Census Bureau",
      "source_title": "Estimated Quarterly U.S. Retail Sales (Not Adjusted): Total and E-commerce, time series",
      "source_url": "https://www.census.gov/retail/mrts/www/data/excel/tsnotadjustedsales.xlsx",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-ts-not-adjusted-1999-2026-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Not seasonally adjusted, current prices.",
      "method": "2019 e-commerce sales of $561,727m divided by 2019 total retail sales of $5,307,334m (sums of four not seasonally adjusted quarters) = 10.58%.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-calc-share-2019"
    },
    {
      "id": "ec-us-calc-share-2015",
      "sentence": "Ecommerce made up 7.1% of US retail sales across 2015, calculated by StatisticsGlobal from US Census Bureau data.",
      "value": 7.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2015",
      "source_type": "Our analysis",
      "publisher": "US Census Bureau",
      "source_title": "Estimated Quarterly U.S. Retail Sales (Not Adjusted): Total and E-commerce, time series",
      "source_url": "https://www.census.gov/retail/mrts/www/data/excel/tsnotadjustedsales.xlsx",
      "source_published": "August 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-ts-not-adjusted-1999-2026-2026-11-09.csv",
      "sample": "Monthly Retail Trade Survey and administrative records, US retail firms with paid employees. Not seasonally adjusted, current prices.",
      "method": "2015 e-commerce sales of $331,496m divided by 2015 total retail sales of $4,638,313m (sums of four not seasonally adjusted quarters) = 7.15%.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-us-calc-share-2015"
    },
    {
      "id": "ec-eu-buyers-2015",
      "sentence": "62% of EU internet users aged 16 to 74 bought or ordered goods or services online in 2015, according to Eurostat.",
      "value": 62,
      "unit": "%",
      "place": "European Union",
      "data_year": "2015",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics for individuals",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-individuals-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. About 330,000 individuals aged 16 to 74 in about 172,000 households.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-buyers-2015"
    },
    {
      "id": "ec-eu-internet-2025",
      "sentence": "95% of people aged 16 to 74 in the EU used the internet in the 12 months before the 2025 survey, according to Eurostat.",
      "value": 95,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics for individuals",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-individuals-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. About 330,000 individuals aged 16 to 74 in about 172,000 households.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-internet-2025"
    },
    {
      "id": "ec-eu-ireland-2025",
      "sentence": "95.3% of internet users aged 16 to 74 in Ireland bought online in 2025, the highest rate in the EU, according to Eurostat.",
      "value": 95.3,
      "unit": "%",
      "place": "Ireland",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (isoc_ec_ib20), last online purchase in the 12 months, % of internet users",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?format=JSON&lang=EN&time=2025&indic_is=I_BLT12&unit=PC_IND_ILT12&ind_type=IND_TOTAL",
      "source_published": "Updated 17 April 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-isoc_ec_ib20-countries-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who used the internet in the previous 12 months.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-ireland-2025"
    },
    {
      "id": "ec-eu-netherlands-2025",
      "sentence": "94.4% of internet users aged 16 to 74 in the Netherlands bought online in 2025, according to Eurostat.",
      "value": 94.4,
      "unit": "%",
      "place": "Netherlands",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (isoc_ec_ib20), last online purchase in the 12 months, % of internet users",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?format=JSON&lang=EN&time=2025&indic_is=I_BLT12&unit=PC_IND_ILT12&ind_type=IND_TOTAL",
      "source_published": "Updated 17 April 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-isoc_ec_ib20-countries-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who used the internet in the previous 12 months.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-netherlands-2025"
    },
    {
      "id": "ec-eu-italy-2025",
      "sentence": "61.7% of internet users aged 16 to 74 in Italy bought online in 2025, according to Eurostat.",
      "value": 61.7,
      "unit": "%",
      "place": "Italy",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (isoc_ec_ib20), last online purchase in the 12 months, % of internet users",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?format=JSON&lang=EN&time=2025&indic_is=I_BLT12&unit=PC_IND_ILT12&ind_type=IND_TOTAL",
      "source_published": "Updated 17 April 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-isoc_ec_ib20-countries-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who used the internet in the previous 12 months.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-italy-2025"
    },
    {
      "id": "ec-eu-bulgaria-2025",
      "sentence": "57.0% of internet users aged 16 to 74 in Bulgaria bought online in 2025, the lowest rate in the EU, according to Eurostat.",
      "value": 57,
      "unit": "%",
      "place": "Bulgaria",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (isoc_ec_ib20), last online purchase in the 12 months, % of internet users",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?format=JSON&lang=EN&time=2025&indic_is=I_BLT12&unit=PC_IND_ILT12&ind_type=IND_TOTAL",
      "source_published": "Updated 17 April 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-isoc_ec_ib20-countries-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who used the internet in the previous 12 months.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-bulgaria-2025"
    },
    {
      "id": "ec-eu-calc-country-gap-2025",
      "sentence": "The share of internet users who bought online was 38.3 points higher in Ireland than in Bulgaria in 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 38.3,
      "unit": "points",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (isoc_ec_ib20), last online purchase in the 12 months, % of internet users",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ec_ib20?format=JSON&lang=EN&time=2025&indic_is=I_BLT12&unit=PC_IND_ILT12&ind_type=IND_TOTAL",
      "source_published": "Updated 17 April 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-isoc_ec_ib20-countries-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who used the internet in the previous 12 months.",
      "method": "Ireland 95.26% minus Bulgaria 57.01% = 38.25 percentage points. Eurostat isoc_ec_ib20, last online purchase in the 12 months, % of internet users, 2025.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-calc-country-gap-2025"
    },
    {
      "id": "ec-eu-age-25-34-2025",
      "sentence": "90% of EU internet users aged 25 to 34 bought online in 2025, the highest of any age group, according to Eurostat.",
      "value": 90,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics for individuals",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-individuals-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. About 330,000 individuals aged 16 to 74 in about 172,000 households.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-age-25-34-2025"
    },
    {
      "id": "ec-eu-age-65-74-2025",
      "sentence": "55% of EU internet users aged 65 to 74 bought online in 2025, according to Eurostat.",
      "value": 55,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics for individuals",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-individuals-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. About 330,000 individuals aged 16 to 74 in about 172,000 households.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-age-65-74-2025"
    },
    {
      "id": "ec-eu-calc-age-gap-2025",
      "sentence": "The online buying rate of EU internet users aged 25 to 34 was 35 points higher than for those aged 65 to 74 in 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 35,
      "unit": "points",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics for individuals",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-individuals-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. About 330,000 individuals aged 16 to 74 in about 172,000 households.",
      "method": "Share of internet users aged 25 to 34 who bought online in 2025 (90%) minus the share aged 65 to 74 (55%) = 35 percentage points.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-calc-age-gap-2025"
    },
    {
      "id": "ec-eu-calc-age-rise-2015-2025",
      "sentence": "The online buying rate of EU internet users aged 25 to 34 rose 19 points between 2015 and 2025, against 8 points for those aged 65 to 74, calculated by StatisticsGlobal from Eurostat data.",
      "value": 19,
      "unit": "points",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics for individuals",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-individuals-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. About 330,000 individuals aged 16 to 74 in about 172,000 households.",
      "method": "25 to 34: 90% in 2025 minus 71% in 2015 = 19 points. 65 to 74: 55% in 2025 minus 47% in 2015 = 8 points. Figure 5 data series, Eurostat.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-calc-age-rise-2015-2025"
    },
    {
      "id": "ec-eu-pensioners-2025",
      "sentence": "60% of EU pensioners who used the internet bought online in 2025, against 85% of employees, according to Eurostat.",
      "value": 60,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics for individuals",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-individuals-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. About 330,000 individuals aged 16 to 74 in about 172,000 households.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-pensioners-2025"
    },
    {
      "id": "ec-eu-no-problems-2025",
      "sentence": "63% of EU online shoppers reported no problems when buying online in 2025, according to Eurostat.",
      "value": 63,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics for individuals",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-individuals-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. About 330,000 individuals aged 16 to 74 in about 172,000 households.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-no-problems-2025"
    },
    {
      "id": "ec-eu-slow-delivery-2025",
      "sentence": "20% of EU online shoppers said delivery was slower than expected in 2025, the most common problem, according to Eurostat.",
      "value": 20,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics for individuals",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics_for_individuals",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-individuals-2025-2026-11-09.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. About 330,000 individuals aged 16 to 74 in about 172,000 households.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-slow-delivery-2025"
    },
    {
      "id": "ec-eu-firms-esales-2024",
      "sentence": "23.59% of EU enterprises made ecommerce sales in 2024, up from 18.93% in 2014, according to Eurostat.",
      "value": 23.59,
      "unit": "%",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics (enterprises)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-enterprises-2024-2026-11-09.csv",
      "sample": "2025 EU survey on ICT usage and e-commerce in enterprises, covering e-sales in 2024. Enterprises with 10 or more employees, financial sector excluded.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-firms-esales-2024"
    },
    {
      "id": "ec-eu-turnover-2024",
      "sentence": "Ecommerce sales made up 19.49% of EU enterprise turnover in 2024, according to Eurostat.",
      "value": 19.49,
      "unit": "%",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics (enterprises)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-enterprises-2024-2026-11-09.csv",
      "sample": "2025 EU survey on ICT usage and e-commerce in enterprises, covering e-sales in 2024. Enterprises with 10 or more employees, financial sector excluded.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-turnover-2024"
    },
    {
      "id": "ec-eu-edi-web-2024",
      "sentence": "EDI-type sales made up 11.07% of EU enterprise turnover in 2024, against 8.39% for website and app sales, according to Eurostat.",
      "value": 11.07,
      "unit": "%",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics (enterprises)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-enterprises-2024-2026-11-09.csv",
      "sample": "2025 EU survey on ICT usage and e-commerce in enterprises, covering e-sales in 2024. Enterprises with 10 or more employees, financial sector excluded.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-edi-web-2024"
    },
    {
      "id": "ec-eu-ie-turnover-2024",
      "sentence": "Ecommerce sales made up 38.25% of enterprise turnover in Ireland in 2024, the highest share in the EU, according to Eurostat.",
      "value": 38.25,
      "unit": "%",
      "place": "Ireland",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics (enterprises)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-enterprises-2024-2026-11-09.csv",
      "sample": "2025 EU survey on ICT usage and e-commerce in enterprises, covering e-sales in 2024. Enterprises with 10 or more employees, financial sector excluded.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-ie-turnover-2024"
    },
    {
      "id": "ec-eu-large-firms-2024",
      "sentence": "48.48% of large EU enterprises made ecommerce sales in 2024, against 21.38% of small enterprises, according to Eurostat.",
      "value": 48.48,
      "unit": "%",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics (enterprises)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-enterprises-2024-2026-11-09.csv",
      "sample": "2025 EU survey on ICT usage and e-commerce in enterprises, covering e-sales in 2024. Enterprises with 10 or more employees, financial sector excluded.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-large-firms-2024"
    },
    {
      "id": "ec-eu-calc-large-small-2024",
      "sentence": "Large EU enterprises were 2.3 times as likely as small ones to make ecommerce sales in 2024, calculated by StatisticsGlobal from Eurostat data.",
      "value": 2.3,
      "unit": "times",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "E-commerce statistics (enterprises)",
      "source_url": "https://ec.europa.eu/eurostat/statistics-explained/index.php?title=E-commerce_statistics",
      "source_published": "February 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/ecommerce-enterprises-2024-2026-11-09.csv",
      "sample": "2025 EU survey on ICT usage and e-commerce in enterprises, covering e-sales in 2024. Enterprises with 10 or more employees, financial sector excluded.",
      "method": "48.48% of large enterprises with e-sales divided by 21.38% of small enterprises with e-sales = 2.27.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-eu-calc-large-small-2024"
    },
    {
      "id": "ec-cn-online-2025",
      "sentence": "Online retail sales in China reached 15,972.2 billion yuan in 2025, up 8.6% on 2024, according to the National Bureau of Statistics of China.",
      "value": 15972.2,
      "unit": "billion yuan",
      "place": "China",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "National Bureau of Statistics of China",
      "source_title": "Total Retail Sales of Consumer Goods in December 2025",
      "source_url": "https://www.stats.gov.cn/english/PressRelease/202601/t20260120_1962354.html",
      "source_published": "20 January 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/nbs-china/retail-sales-2025-2026-11-09.csv",
      "sample": "NBS retail statistics. Online retail sales are sales of goods and services through public online trading platforms, including self-built websites and third-party platforms.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-cn-online-2025"
    },
    {
      "id": "ec-cn-goods-2026",
      "sentence": "Online retail sales of goods in China rose 3.8% in January to September 2026 to 9,506.0 billion yuan, according to the National Bureau of Statistics of China.",
      "value": 3.8,
      "unit": "%",
      "place": "China",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "National Bureau of Statistics of China",
      "source_title": "Total Retail Sales of Consumer Goods from January to September 2026",
      "source_url": "https://www.stats.gov.cn/english/PressRelease/202610/t20261020_1965662.html",
      "source_published": "20 October 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/nbs-china/retail-sales-jan-sep-2026-2026-11-09.csv",
      "sample": "NBS retail statistics. Online retail sales are sales of goods and services through public online trading platforms, including self-built websites and third-party platforms.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-cn-goods-2026"
    },
    {
      "id": "ec-cn-total-2026",
      "sentence": "Total retail sales of consumer goods in China rose 1.1% in January to September 2026, according to the National Bureau of Statistics of China.",
      "value": 1.1,
      "unit": "%",
      "place": "China",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "National Bureau of Statistics of China",
      "source_title": "Total Retail Sales of Consumer Goods from January to September 2026",
      "source_url": "https://www.stats.gov.cn/english/PressRelease/202610/t20261020_1965662.html",
      "source_published": "20 October 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/nbs-china/retail-sales-jan-sep-2026-2026-11-09.csv",
      "sample": "NBS retail statistics. Online retail sales are sales of goods and services through public online trading platforms, including self-built websites and third-party platforms.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-cn-total-2026"
    },
    {
      "id": "ec-adobe-holiday-2025",
      "sentence": "US shoppers spent $257.8 billion online from 1 November to 31 December 2025, up 6.8% on 2024, according to Adobe.",
      "value": 257.8,
      "unit": "$bn",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adobe/holiday-2025-ecommerce-global-2026-11-09.csv",
      "sample": "Adobe Analytics, over 1 trillion visits to US retail sites, 100 million SKUs, 18 product categories, 1 November to 31 December 2025.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-adobe-holiday-2025"
    },
    {
      "id": "ec-adobe-cybermonday-2025",
      "sentence": "US shoppers spent $14.25 billion online on Cyber Monday 2025, the biggest online shopping day of the year, according to Adobe.",
      "value": 14.25,
      "unit": "$bn",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adobe/holiday-2025-ecommerce-global-2026-11-09.csv",
      "sample": "Adobe Analytics, over 1 trillion visits to US retail sites, 100 million SKUs, 18 product categories, 1 November to 31 December 2025.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-adobe-cybermonday-2025"
    },
    {
      "id": "ec-adobe-calc-cyberweek-share-2025",
      "sentence": "Cyber Week accounted for 17.1% of US holiday season online spending in 2025, calculated by StatisticsGlobal from Adobe data.",
      "value": 17.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adobe/holiday-2025-ecommerce-global-2026-11-09.csv",
      "sample": "Adobe Analytics, over 1 trillion visits to US retail sites, 100 million SKUs, 18 product categories, 1 November to 31 December 2025.",
      "method": "Cyber Week online spend of $44.2 billion divided by holiday season (1 November to 31 December 2025) online spend of $257.8 billion = 17.15%.",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-adobe-calc-cyberweek-share-2025"
    },
    {
      "id": "ec-adobe-ai-traffic-2025",
      "sentence": "Traffic to US retail sites from generative AI tools rose 693.4% in the 2025 holiday season compared with 2024, according to Adobe.",
      "value": 693.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adobe/holiday-2025-ecommerce-global-2026-11-09.csv",
      "sample": "Adobe Analytics, over 1 trillion visits to US retail sites, 100 million SKUs, 18 product categories, 1 November to 31 December 2025.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-adobe-ai-traffic-2025"
    },
    {
      "id": "ec-adobe-forecast-2026",
      "sentence": "US online holiday spending is forecast to reach $275.1 billion from 1 November to 31 December 2026, up 6.7% on 2025, according to Adobe.",
      "value": 275.1,
      "unit": "$bn",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY",
      "source_url": "https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "source_published": "28 September 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adobe/holiday-forecast-2026-ecommerce-global-2026-11-09.csv",
      "sample": "Adobe Analytics forecast for 1 November to 31 December 2026, based on over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-adobe-forecast-2026"
    },
    {
      "id": "ec-adobe-mobile-2026",
      "sentence": "Mobile devices are forecast to account for 57.4% of US holiday online spending in 2026, up from 56.4% in 2025, according to Adobe.",
      "value": 57.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY",
      "source_url": "https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "source_published": "28 September 2026, accessed 9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/adobe/holiday-forecast-2026-ecommerce-global-2026-11-09.csv",
      "sample": "Adobe Analytics forecast for 1 November to 31 December 2026, based on over 1 trillion visits to US retail sites, 100 million SKUs and 18 product categories.",
      "method": "",
      "verified_on": "2026-11-09",
      "url": "https://statisticsglobal.org/ecommerce-statistics/#stat-ec-adobe-mobile-2026"
    }
  ]
}