{
  "title": "Email Deliverability Statistics 2026: Inbox Placement, Spam Rates and DMARC",
  "url": "https://statisticsglobal.org/email-deliverability-statistics/",
  "updated": "2026-11-04",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/email-deliverability-statistics/)",
  "statistics": [
    {
      "id": "ed-ww-validity-inbox-2025",
      "sentence": "The average global inbox placement rate for marketing email was 87.2% in 2025, according to Validity.",
      "value": 87.2,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-inbox-2025"
    },
    {
      "id": "ed-ww-validity-inbox-change-2025",
      "sentence": "Global inbox placement rose 3.7 percentage points in 2025, from 83.5% to 87.2%, a 4.4% relative gain, calculated by StatisticsGlobal from Validity data.",
      "value": 3.7,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "87.2% (2025, Validity 2026 report) minus 83.5% (2024, Validity 2025 report) = 3.7 points. 3.7 / 83.5 = 4.4% relative. Validity describes this as a 3.7 percent uplift.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-inbox-change-2025"
    },
    {
      "id": "ed-ww-validity-gmail-microsoft-gap-2025",
      "sentence": "Gmail placed 12.4 percentage points more marketing email in the inbox than Microsoft in 2025, calculated by StatisticsGlobal from Validity data.",
      "value": 12.4,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "89.8% Gmail minus 77.4% Microsoft inbox placement, Validity 2026 report (2025 data) = 12.4 points. In 2024 the gap was 87.2% - 75.6% = 11.6 points (Validity 2025 report).",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-gmail-microsoft-gap-2025"
    },
    {
      "id": "ed-eu-validity-inbox-2025",
      "sentence": "Europe had the highest regional inbox placement rate at 91.1% in 2025, according to Validity.",
      "value": 91.1,
      "unit": "%",
      "place": "Europe",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-eu-validity-inbox-2025"
    },
    {
      "id": "ed-ww-sg-dmarc-enforced-top10k-2026",
      "sentence": "61.1% of mail-enabled top 10,000 domains enforced DMARC with quarantine or reject in November 2026, counted by StatisticsGlobal.",
      "value": 61.1,
      "unit": "%",
      "place": "Worldwide (top 10,000 domains)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatisticsGlobal",
      "source_title": "Email authentication (SPF and DMARC) DNS scan of the Tranco top 10,000 domains",
      "source_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "source_published": "4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "sample": "Tranco top 10,000 list (ID 746WX, downloaded 4 November 2026). DNS lookups via public DNS-over-HTTPS on 4 November 2026. Mail-enabled means the domain publishes an MX record that is not a null MX: 7,241 domains. Registrable domains only, not subdomains.",
      "method": "StatisticsGlobal queried MX, apex TXT and _dmarc TXT records for the Tranco top 10,000 domains (list 746WX) on 4 November 2026 via Cloudflare and Google DNS-over-HTTPS, all 10,000 resolved. Of 7,241 mail-enabled domains: p=quarantine 1,883, p=reject 2,542. (1,883 + 2,542) / 7,241 = 61.1%. pct values below 100 are counted as enforced (126 domains).",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-sg-dmarc-enforced-top10k-2026"
    },
    {
      "id": "ed-ww-validity-spam-2025",
      "sentence": "6.6% of marketing emails tracked worldwide landed in the spam folder in 2025, according to Validity.",
      "value": 6.6,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-spam-2025"
    },
    {
      "id": "ed-ww-validity-missing-2025",
      "sentence": "6.1% of marketing emails tracked worldwide went missing, blocked or deferred by the mailbox provider, in 2025, according to Validity.",
      "value": 6.1,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-missing-2025"
    },
    {
      "id": "ed-ww-validity-inbox-2024",
      "sentence": "The average global inbox placement rate for marketing email was 83.5% in 2024, according to Validity.",
      "value": 83.5,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2025 Email Deliverability Benchmark Report",
      "source_url": "https://validity.com/wp-content/uploads/2025/03/2025-Benchmark-Report-FINAL.pdf",
      "source_published": "March 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2025-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at mailbox providers and spam filters worldwide, aggregated by Validity. Number of seeds and tests not stated. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-inbox-2024"
    },
    {
      "id": "ed-ww-validity-missing-2024",
      "sentence": "9.8% of marketing emails tracked worldwide went missing in 2024, according to Validity.",
      "value": 9.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2025 Email Deliverability Benchmark Report",
      "source_url": "https://validity.com/wp-content/uploads/2025/03/2025-Benchmark-Report-FINAL.pdf",
      "source_published": "March 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2025-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at mailbox providers and spam filters worldwide, aggregated by Validity. Number of seeds and tests not stated. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-missing-2024"
    },
    {
      "id": "ed-ww-validity-inbox-2023ed",
      "sentence": "Validity's 2024 benchmark edition put the global inbox placement rate at 84.8%, according to Validity's 2025 report.",
      "value": 84.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2025 Email Deliverability Benchmark Report",
      "source_url": "https://validity.com/wp-content/uploads/2025/03/2025-Benchmark-Report-FINAL.pdf",
      "source_published": "March 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2025-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at mailbox providers and spam filters worldwide, aggregated by Validity. Number of seeds and tests not stated. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-inbox-2023ed"
    },
    {
      "id": "ed-ww-validity-missing-change-2025",
      "sentence": "The global missing rate fell from 9.8% in 2024 to 6.1% in 2025, a 3.7-point drop, calculated by StatisticsGlobal from Validity data.",
      "value": -3.7,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "6.1% missing (2025, Validity 2026 report) minus 9.8% (2024, Validity 2025 report) = -3.7 points. Spam placement was 6.7% in 2024 and 6.6% in 2025, so almost all of the inbox gain came from fewer blocked or deferred emails.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-missing-change-2025"
    },
    {
      "id": "ed-ww-validity-complaint-2025",
      "sentence": "The average spam complaint rate across tracked senders was 0.06% in 2025, according to Validity.",
      "value": 0.06,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-complaint-2025"
    },
    {
      "id": "ed-ww-validity-unknown-2025",
      "sentence": "The average unknown user rate, or hard bounce rate, was 1.46% in 2025, according to Validity.",
      "value": 1.46,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-unknown-2025"
    },
    {
      "id": "ed-ww-validity-rejected-2025",
      "sentence": "Mailbox providers rejected an average 3.20% of tracked emails in 2025, according to Validity.",
      "value": 3.2,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-rejected-2025"
    },
    {
      "id": "ed-ww-validity-complaint-vs-google-2025",
      "sentence": "The 2025 average complaint rate of 0.06% sat 40% below Google's 0.1% target for bulk senders, calculated by StatisticsGlobal from Validity and Google data.",
      "value": 40,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "(0.1% Google target - 0.06% Validity 2025 average) / 0.1% = 40%. Google sender guidelines: keep user-reported spam rate below 0.1% and never reach 0.3%. The two rates are measured differently: Validity uses its own complaint feeds, Google uses Postmaster Tools.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-complaint-vs-google-2025"
    },
    {
      "id": "ed-ww-google-bulk-threshold-2024",
      "sentence": "Gmail treats senders of about 5,000 or more messages a day to personal Gmail accounts as bulk senders under rules in force since 2024, according to Google.",
      "value": 5000,
      "unit": "messages a day",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Google",
      "source_title": "Email sender guidelines (Google Workspace Admin Help)",
      "source_url": "https://support.google.com/a/answer/14229414",
      "source_published": "rolling page, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/google/email-sender-guidelines-2026-11-04.csv",
      "sample": "Policy document for senders to personal Gmail accounts. Not a measured dataset.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-google-bulk-threshold-2024"
    },
    {
      "id": "ed-ww-google-spam-rate-2024",
      "sentence": "Gmail asks bulk senders to keep user-reported spam rates below 0.1% and never reach 0.3%, under guidelines in force since 2024, according to Google.",
      "value": 0.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Google",
      "source_title": "Email sender guidelines (Google Workspace Admin Help)",
      "source_url": "https://support.google.com/a/answer/14229414",
      "source_published": "rolling page, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/google/email-sender-guidelines-2026-11-04.csv",
      "sample": "Policy document for senders to personal Gmail accounts. Not a measured dataset.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-google-spam-rate-2024"
    },
    {
      "id": "ed-ww-validity-top-of-hour-2025",
      "sentence": "Mailbox providers received 70% of their inbound email activity in the first ten minutes of each hour in 2025, according to Validity.",
      "value": 70,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-top-of-hour-2025"
    },
    {
      "id": "ed-ww-validity-triggered-sales-2025",
      "sentence": "Just 2% of total email volume produced 37% of all email-driven sales in 2025, according to Validity.",
      "value": 37,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-triggered-sales-2025"
    },
    {
      "id": "ed-ww-validity-gmail-2025",
      "sentence": "Gmail had an average inbox placement rate of 89.8% in 2025, the highest of the four biggest mailbox providers, according to Validity.",
      "value": 89.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-gmail-2025"
    },
    {
      "id": "ed-ww-validity-yahoo-2025",
      "sentence": "Yahoo had an average inbox placement rate of 87.3% in 2025, according to Validity.",
      "value": 87.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-yahoo-2025"
    },
    {
      "id": "ed-ww-validity-apple-2025",
      "sentence": "Apple Mail had an average inbox placement rate of 82.0% in 2025, according to Validity.",
      "value": 82,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-apple-2025"
    },
    {
      "id": "ed-ww-validity-microsoft-2025",
      "sentence": "Microsoft (Outlook and Hotmail) had an average inbox placement rate of 77.4% in 2025, the lowest of the big four, according to Validity.",
      "value": 77.4,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-microsoft-2025"
    },
    {
      "id": "ed-ww-validity-microsoft-spam-2025",
      "sentence": "Microsoft sent 15.1% of tracked marketing emails to junk in 2025, according to Validity.",
      "value": 15.1,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-microsoft-spam-2025"
    },
    {
      "id": "ed-ww-validity-gmail-2024",
      "sentence": "Gmail had an average inbox placement rate of 87.2% in 2024, according to Validity.",
      "value": 87.2,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2025 Email Deliverability Benchmark Report",
      "source_url": "https://validity.com/wp-content/uploads/2025/03/2025-Benchmark-Report-FINAL.pdf",
      "source_published": "March 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2025-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at mailbox providers and spam filters worldwide, aggregated by Validity. Number of seeds and tests not stated. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-gmail-2024"
    },
    {
      "id": "ed-ww-validity-yahoo-2024",
      "sentence": "Yahoo had an average inbox placement rate of 86.0% in 2024, according to Validity.",
      "value": 86,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2025 Email Deliverability Benchmark Report",
      "source_url": "https://validity.com/wp-content/uploads/2025/03/2025-Benchmark-Report-FINAL.pdf",
      "source_published": "March 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2025-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at mailbox providers and spam filters worldwide, aggregated by Validity. Number of seeds and tests not stated. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-yahoo-2024"
    },
    {
      "id": "ed-ww-validity-apple-2024",
      "sentence": "Apple Mail had an average inbox placement rate of 76.3% in 2024, according to Validity.",
      "value": 76.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2025 Email Deliverability Benchmark Report",
      "source_url": "https://validity.com/wp-content/uploads/2025/03/2025-Benchmark-Report-FINAL.pdf",
      "source_published": "March 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2025-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at mailbox providers and spam filters worldwide, aggregated by Validity. Number of seeds and tests not stated. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-apple-2024"
    },
    {
      "id": "ed-ww-validity-microsoft-2024",
      "sentence": "Microsoft had an average inbox placement rate of 75.6% in 2024, according to Validity.",
      "value": 75.6,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2025 Email Deliverability Benchmark Report",
      "source_url": "https://validity.com/wp-content/uploads/2025/03/2025-Benchmark-Report-FINAL.pdf",
      "source_published": "March 2025, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2025-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at mailbox providers and spam filters worldwide, aggregated by Validity. Number of seeds and tests not stated. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-microsoft-2024"
    },
    {
      "id": "ed-ww-validity-microsoft-spam-ratio-2025",
      "sentence": "Microsoft junked 2.4 times as much tracked marketing email as Gmail in 2025, 15.1% against 6.4%, calculated by StatisticsGlobal from Validity data.",
      "value": 2.4,
      "unit": "times",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "Spam placement 15.1% Microsoft / 6.4% Gmail (Validity 2026 report, 2025 data) = 2.36, rounded to 2.4.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-microsoft-spam-ratio-2025"
    },
    {
      "id": "ed-ww-validity-apple-gain-2025",
      "sentence": "Apple Mail improved inbox placement by 5.7 points in 2025, the biggest gain of the four largest mailbox providers, calculated by StatisticsGlobal from Validity data.",
      "value": 5.7,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "2025 minus 2024 inbox placement (Validity 2026 and 2025 reports): Apple 82.0 - 76.3 = 5.7; Gmail 89.8 - 87.2 = 2.6; Microsoft 77.4 - 75.6 = 1.8; Yahoo 87.3 - 86.0 = 1.3. Ranked largest first.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-apple-gain-2025"
    },
    {
      "id": "ed-ww-validity-gmail-share-2025",
      "sentence": "Gmail held 42.9% of global mailbox provider market share in Validity's 2025 data, down from 47.8% the year before, according to Validity.",
      "value": 42.9,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-gmail-share-2025"
    },
    {
      "id": "ed-sa-validity-regional-mbp-2025",
      "sentence": "Regional mailbox providers in South America placed 62.7% of tracked email in the inbox in 2025, 25.3 points below the big four, according to Validity.",
      "value": 62.7,
      "unit": "%",
      "place": "South America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-sa-validity-regional-mbp-2025"
    },
    {
      "id": "ed-oc-validity-inbox-2025",
      "sentence": "Oceania had an inbox placement rate of 87.9% in 2025, according to Validity.",
      "value": 87.9,
      "unit": "%",
      "place": "Oceania",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-oc-validity-inbox-2025"
    },
    {
      "id": "ed-sa-validity-inbox-2025",
      "sentence": "South America had an inbox placement rate of 88.0% in 2025, up 10.6 points, the biggest regional gain, according to Validity.",
      "value": 88,
      "unit": "%",
      "place": "South America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-sa-validity-inbox-2025"
    },
    {
      "id": "ed-na-validity-inbox-2025",
      "sentence": "North America had an inbox placement rate of 86.7% in 2025, according to Validity.",
      "value": 86.7,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-na-validity-inbox-2025"
    },
    {
      "id": "ed-as-validity-inbox-2025",
      "sentence": "Asia had an inbox placement rate of 86.4% in 2025, according to Validity.",
      "value": 86.4,
      "unit": "%",
      "place": "Asia",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-as-validity-inbox-2025"
    },
    {
      "id": "ed-ww-validity-region-gains-2025",
      "sentence": "All five regions Validity tracks improved inbox placement in 2025, by an average of 5.1 percentage points, calculated by StatisticsGlobal from Validity data.",
      "value": 5.1,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "2025 minus 2024 regional inbox placement: Asia 86.4 - 78.1 = 8.3; Europe 91.1 - 89.1 = 2.0; North America 86.7 - 85.0 = 1.7; Oceania 87.9 - 84.9 = 3.0; South America 88.0 - 77.4 = 10.6. Mean of five = 25.6 / 5 = 5.12. Simple average, not weighted by volume.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-region-gains-2025"
    },
    {
      "id": "ed-sa-validity-relative-gain-2025",
      "sentence": "South America inbox placement rose 13.7% in relative terms in 2025, from 77.4% to 88.0%, calculated by StatisticsGlobal from Validity data.",
      "value": 13.7,
      "unit": "%",
      "place": "South America",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "(88.0 - 77.4) / 77.4 = 13.7%. 2025 figure from the Validity 2026 report, 2024 figure (77.4%) from the Validity 2025 report.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-sa-validity-relative-gain-2025"
    },
    {
      "id": "ed-de-validity-inbox-2025",
      "sentence": "Germany had the highest inbox placement rate of the countries Validity monitors, 97.5% in 2025, according to Validity.",
      "value": 97.5,
      "unit": "%",
      "place": "Germany",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-de-validity-inbox-2025"
    },
    {
      "id": "ed-uk-validity-inbox-2025",
      "sentence": "The United Kingdom had an inbox placement rate of 91.5% in 2025, according to Validity.",
      "value": 91.5,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-uk-validity-inbox-2025"
    },
    {
      "id": "ed-ca-validity-inbox-2025",
      "sentence": "Canada had an inbox placement rate of 89.4% in 2025, according to Validity.",
      "value": 89.4,
      "unit": "%",
      "place": "Canada",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ca-validity-inbox-2025"
    },
    {
      "id": "ed-us-validity-inbox-2025",
      "sentence": "The United States had an inbox placement rate of 86.8% in 2025, according to Validity.",
      "value": 86.8,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-us-validity-inbox-2025"
    },
    {
      "id": "ed-in-validity-inbox-2025",
      "sentence": "India had an inbox placement rate of 71.0% in 2025, the lowest of the countries in the report, according to Validity.",
      "value": 71,
      "unit": "%",
      "place": "India",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-in-validity-inbox-2025"
    },
    {
      "id": "ed-ww-validity-country-gap-2025",
      "sentence": "Germany placed 26.5 percentage points more tracked email in the inbox than India in 2025, calculated by StatisticsGlobal from Validity data.",
      "value": 26.5,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "97.5% Germany minus 71.0% India inbox placement, Validity 2026 report country tables (2025 data) = 26.5 points. Countries covered: China, India, France, Germany, UK, US, Canada, Australia, Brazil.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-country-gap-2025"
    },
    {
      "id": "ed-ca-us-validity-gap-2025",
      "sentence": "Canada placed 2.6 percentage points more tracked email in the inbox than the US in 2025, calculated by StatisticsGlobal from Validity data.",
      "value": 2.6,
      "unit": "percentage points",
      "place": "Canada and United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "89.4% Canada minus 86.8% US, Validity 2026 report country table. Validity rounds this to a three percent gap in its text.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ca-us-validity-gap-2025"
    },
    {
      "id": "ed-ww-sg-dmarc-top10k-2026",
      "sentence": "82.7% of mail-enabled domains in the Tranco top 10,000 published a DMARC record in November 2026, counted by StatisticsGlobal.",
      "value": 82.7,
      "unit": "%",
      "place": "Worldwide (top 10,000 domains)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatisticsGlobal",
      "source_title": "Email authentication (SPF and DMARC) DNS scan of the Tranco top 10,000 domains",
      "source_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "source_published": "4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "sample": "Tranco top 10,000 list (ID 746WX, downloaded 4 November 2026). DNS lookups via public DNS-over-HTTPS on 4 November 2026. Mail-enabled means the domain publishes an MX record that is not a null MX: 7,241 domains. Registrable domains only, not subdomains.",
      "method": "StatisticsGlobal queried MX, apex TXT and _dmarc TXT records for the Tranco top 10,000 domains (list 746WX) on 4 November 2026 via Cloudflare and Google DNS-over-HTTPS, all 10,000 resolved. Mail-enabled (non-null MX): 7,241. With exactly one valid DMARC record (v=DMARC1 with p=none, quarantine or reject): 5,985. 5,985 / 7,241 = 82.7%.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-sg-dmarc-top10k-2026"
    },
    {
      "id": "ed-ww-sg-dmarc-reject-top10k-2026",
      "sentence": "35.1% of mail-enabled top 10,000 domains used the strictest DMARC policy, p=reject, in November 2026, counted by StatisticsGlobal.",
      "value": 35.1,
      "unit": "%",
      "place": "Worldwide (top 10,000 domains)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatisticsGlobal",
      "source_title": "Email authentication (SPF and DMARC) DNS scan of the Tranco top 10,000 domains",
      "source_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "source_published": "4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "sample": "Tranco top 10,000 list (ID 746WX, downloaded 4 November 2026). DNS lookups via public DNS-over-HTTPS on 4 November 2026. Mail-enabled means the domain publishes an MX record that is not a null MX: 7,241 domains. Registrable domains only, not subdomains.",
      "method": "StatisticsGlobal queried MX, apex TXT and _dmarc TXT records for the Tranco top 10,000 domains (list 746WX) on 4 November 2026 via Cloudflare and Google DNS-over-HTTPS, all 10,000 resolved. p=reject: 2,542 of 7,241 mail-enabled domains = 35.1%.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-sg-dmarc-reject-top10k-2026"
    },
    {
      "id": "ed-ww-sg-dmarc-none-top10k-2026",
      "sentence": "21.5% of mail-enabled top 10,000 domains had a monitor-only DMARC policy, p=none, in November 2026, counted by StatisticsGlobal.",
      "value": 21.5,
      "unit": "%",
      "place": "Worldwide (top 10,000 domains)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatisticsGlobal",
      "source_title": "Email authentication (SPF and DMARC) DNS scan of the Tranco top 10,000 domains",
      "source_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "source_published": "4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "sample": "Tranco top 10,000 list (ID 746WX, downloaded 4 November 2026). DNS lookups via public DNS-over-HTTPS on 4 November 2026. Mail-enabled means the domain publishes an MX record that is not a null MX: 7,241 domains. Registrable domains only, not subdomains.",
      "method": "StatisticsGlobal queried MX, apex TXT and _dmarc TXT records for the Tranco top 10,000 domains (list 746WX) on 4 November 2026 via Cloudflare and Google DNS-over-HTTPS, all 10,000 resolved. p=none: 1,560 of 7,241 mail-enabled domains = 21.5%.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-sg-dmarc-none-top10k-2026"
    },
    {
      "id": "ed-ww-sg-no-dmarc-top10k-2026",
      "sentence": "17.1% of mail-enabled top 10,000 domains had no DMARC record at all in November 2026, counted by StatisticsGlobal.",
      "value": 17.1,
      "unit": "%",
      "place": "Worldwide (top 10,000 domains)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatisticsGlobal",
      "source_title": "Email authentication (SPF and DMARC) DNS scan of the Tranco top 10,000 domains",
      "source_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "source_published": "4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "sample": "Tranco top 10,000 list (ID 746WX, downloaded 4 November 2026). DNS lookups via public DNS-over-HTTPS on 4 November 2026. Mail-enabled means the domain publishes an MX record that is not a null MX: 7,241 domains. Registrable domains only, not subdomains.",
      "method": "StatisticsGlobal queried MX, apex TXT and _dmarc TXT records for the Tranco top 10,000 domains (list 746WX) on 4 November 2026 via Cloudflare and Google DNS-over-HTTPS, all 10,000 resolved. No v=DMARC1 record at _dmarc.<domain>: 1,237 of 7,241 = 17.1%. A further 19 had invalid or multiple records and are counted as neither valid nor missing.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-sg-no-dmarc-top10k-2026"
    },
    {
      "id": "ed-ww-sg-spf-top10k-2026",
      "sentence": "92.6% of mail-enabled top 10,000 domains published an SPF record in November 2026, counted by StatisticsGlobal.",
      "value": 92.6,
      "unit": "%",
      "place": "Worldwide (top 10,000 domains)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatisticsGlobal",
      "source_title": "Email authentication (SPF and DMARC) DNS scan of the Tranco top 10,000 domains",
      "source_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "source_published": "4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "sample": "Tranco top 10,000 list (ID 746WX, downloaded 4 November 2026). DNS lookups via public DNS-over-HTTPS on 4 November 2026. Mail-enabled means the domain publishes an MX record that is not a null MX: 7,241 domains. Registrable domains only, not subdomains.",
      "method": "StatisticsGlobal queried MX, apex TXT and _dmarc TXT records for the Tranco top 10,000 domains (list 746WX) on 4 November 2026 via Cloudflare and Google DNS-over-HTTPS, all 10,000 resolved. Exactly one apex TXT record starting v=spf1: 6,705 of 7,241 mail-enabled domains = 92.6%. 3,127 (43.2%) end in -all (hard fail) and 3,196 (44.1%) in ~all (soft fail).",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-sg-spf-top10k-2026"
    },
    {
      "id": "ed-ww-sg-enforced-of-dmarc-2026",
      "sentence": "73.9% of top 10,000 domains that published DMARC enforced it in November 2026, against 52% of DMARC users in the Mailgun survey, calculated by StatisticsGlobal.",
      "value": 73.9,
      "unit": "%",
      "place": "Worldwide (top 10,000 domains)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatisticsGlobal",
      "source_title": "Email authentication (SPF and DMARC) DNS scan of the Tranco top 10,000 domains",
      "source_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "source_published": "4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "sample": "Tranco top 10,000 list (ID 746WX, downloaded 4 November 2026). DNS lookups via public DNS-over-HTTPS on 4 November 2026. Mail-enabled means the domain publishes an MX record that is not a null MX: 7,241 domains. Registrable domains only, not subdomains.",
      "method": "StatisticsGlobal queried MX, apex TXT and _dmarc TXT records for the Tranco top 10,000 domains (list 746WX) on 4 November 2026 via Cloudflare and Google DNS-over-HTTPS, all 10,000 resolved. Enforced (quarantine or reject) 4,425 / valid DMARC 5,985 = 73.9%. Mailgun 2026 Email Impact Report: 34% quarantine + 18% reject = 52% of senders using DMARC (survey, 2025).",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-sg-enforced-of-dmarc-2026"
    },
    {
      "id": "ed-ww-sg-dmarc-top1k-2026",
      "sentence": "Among the top 1,000 sites, 74.6% of mail-enabled domains enforced DMARC in November 2026, against 56.1% for ranks 5,001 to 10,000, counted by StatisticsGlobal.",
      "value": 74.6,
      "unit": "%",
      "place": "Worldwide (top 1,000 domains)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatisticsGlobal",
      "source_title": "Email authentication (SPF and DMARC) DNS scan of the Tranco top 10,000 domains",
      "source_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "source_published": "4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "sample": "Tranco top 10,000 list (ID 746WX, downloaded 4 November 2026). DNS lookups via public DNS-over-HTTPS on 4 November 2026. Mail-enabled means the domain publishes an MX record that is not a null MX: 7,241 domains. Registrable domains only, not subdomains.",
      "method": "StatisticsGlobal queried MX, apex TXT and _dmarc TXT records for the Tranco top 10,000 domains (list 746WX) on 4 November 2026 via Cloudflare and Google DNS-over-HTTPS, all 10,000 resolved. Ranks 1-1,000: 688 mail-enabled, 513 enforced = 74.6%; 612 with DMARC (89.0%); 346 p=reject (50.3%). Ranks 1,001-5,000: 2,858 mail-enabled, 1,840 enforced = 64.4%. Ranks 5,001-10,000: 3,695 mail-enabled, 2,072 enforced = 56.1%.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-sg-dmarc-top1k-2026"
    },
    {
      "id": "ed-ww-sg-gov-dmarc-2026",
      "sentence": "80.9% of mail-enabled .gov domains in the Tranco top 10,000 enforced DMARC in November 2026, the highest of the 12 largest TLDs, counted by StatisticsGlobal.",
      "value": 80.9,
      "unit": "%",
      "place": "United States (.gov, top 10,000)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatisticsGlobal",
      "source_title": "Email authentication (SPF and DMARC) DNS scan of the Tranco top 10,000 domains",
      "source_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "source_published": "4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "sample": "Tranco top 10,000 list (ID 746WX, downloaded 4 November 2026). DNS lookups via public DNS-over-HTTPS on 4 November 2026. Mail-enabled means the domain publishes an MX record that is not a null MX: 7,241 domains. Registrable domains only, not subdomains.",
      "method": "StatisticsGlobal queried MX, apex TXT and _dmarc TXT records for the Tranco top 10,000 domains (list 746WX) on 4 November 2026 via Cloudflare and Google DNS-over-HTTPS, all 10,000 resolved. .gov: 94 mail-enabled domains, 76 quarantine or reject = 80.9%; 68 p=reject (72.3%). Compared with the 12 TLDs with the most mail-enabled domains in the list. Small sample.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-sg-gov-dmarc-2026"
    },
    {
      "id": "ed-ww-sg-jp-dmarc-2026",
      "sentence": "38.3% of mail-enabled .jp domains in the Tranco top 10,000 enforced DMARC in November 2026, the lowest of the 12 largest TLDs, counted by StatisticsGlobal.",
      "value": 38.3,
      "unit": "%",
      "place": "Japan (.jp, top 10,000)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatisticsGlobal",
      "source_title": "Email authentication (SPF and DMARC) DNS scan of the Tranco top 10,000 domains",
      "source_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "source_published": "4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "sample": "Tranco top 10,000 list (ID 746WX, downloaded 4 November 2026). DNS lookups via public DNS-over-HTTPS on 4 November 2026. Mail-enabled means the domain publishes an MX record that is not a null MX: 7,241 domains. Registrable domains only, not subdomains.",
      "method": "StatisticsGlobal queried MX, apex TXT and _dmarc TXT records for the Tranco top 10,000 domains (list 746WX) on 4 November 2026 via Cloudflare and Google DNS-over-HTTPS, all 10,000 resolved. .jp: 162 mail-enabled domains, 62 quarantine or reject = 38.3%; 71 (43.8%) use p=none. Next lowest: .net 41.4% (166 of 401), .de 49.7% (82 of 165).",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-sg-jp-dmarc-2026"
    },
    {
      "id": "ed-ww-sg-rua-2026",
      "sentence": "87.2% of DMARC records on mail-enabled top 10,000 domains asked for aggregate (rua) reports in November 2026, counted by StatisticsGlobal.",
      "value": 87.2,
      "unit": "%",
      "place": "Worldwide (top 10,000 domains)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatisticsGlobal",
      "source_title": "Email authentication (SPF and DMARC) DNS scan of the Tranco top 10,000 domains",
      "source_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "source_published": "4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dns-scan/email-auth-tranco-top10k-2026-11-04.csv",
      "sample": "Tranco top 10,000 list (ID 746WX, downloaded 4 November 2026). DNS lookups via public DNS-over-HTTPS on 4 November 2026. Mail-enabled means the domain publishes an MX record that is not a null MX: 7,241 domains. Registrable domains only, not subdomains.",
      "method": "StatisticsGlobal queried MX, apex TXT and _dmarc TXT records for the Tranco top 10,000 domains (list 746WX) on 4 November 2026 via Cloudflare and Google DNS-over-HTTPS, all 10,000 resolved. DMARC records containing a rua= tag / 5,985 valid DMARC records = 87.2%.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-sg-rua-2026"
    },
    {
      "id": "ed-ww-mailgun-dmarc-2025",
      "sentence": "61% of email senders said they had set up DMARC for all active sending domains in 2025, according to Sinch Mailgun.",
      "value": 61,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-dmarc-2025"
    },
    {
      "id": "ed-ww-mailgun-dmarc-2023",
      "sentence": "43% of email senders said they used DMARC in 2023, according to Sinch Mailgun.",
      "value": 43,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2023",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-dmarc-2023"
    },
    {
      "id": "ed-ww-mailgun-dmarc-growth-2025",
      "sentence": "Self-reported DMARC use among senders rose 18 percentage points between 2023 and 2025, a 42% relative increase, calculated by StatisticsGlobal from Sinch Mailgun data.",
      "value": 18,
      "unit": "percentage points",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "61% (2025) minus 43% (2023) = 18 points. 18 / 43 = 41.9% relative. 2024 was 54%. Mailgun calls the 18 points an 18% increase.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-dmarc-growth-2025"
    },
    {
      "id": "ed-ww-mailgun-dmarc-quarantine-2025",
      "sentence": "34% of senders using DMARC set their policy to quarantine in 2025, according to Sinch Mailgun.",
      "value": 34,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-dmarc-quarantine-2025"
    },
    {
      "id": "ed-ww-mailgun-dmarc-none-2025",
      "sentence": "21% of senders using DMARC kept a p=none policy in 2025, and 27% did not know their policy, according to Sinch Mailgun.",
      "value": 21,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-dmarc-none-2025"
    },
    {
      "id": "ed-ww-mailgun-dmarc-enforced-2025",
      "sentence": "52% of DMARC users in the Sinch Mailgun survey enforced quarantine or reject in 2025, calculated by StatisticsGlobal from Sinch Mailgun data.",
      "value": 52,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "34% quarantine + 18% reject = 52% of senders using DMARC. Mailgun states 51% in its key findings, likely from unrounded shares.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-dmarc-enforced-2025"
    },
    {
      "id": "ed-ww-mailgun-highvol-dmarc-2025",
      "sentence": "65% of high-volume senders, sending 100,000+ emails a month, had implemented DMARC in 2025, according to Sinch Mailgun.",
      "value": 65,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-highvol-dmarc-2025"
    },
    {
      "id": "ed-ww-mailgun-bimi-2025",
      "sentence": "22% of email senders said they had set up BIMI brand logos in 2025, up from under 10% in earlier years, according to Sinch Mailgun.",
      "value": 22,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-bimi-2025"
    },
    {
      "id": "ed-ww-validity-transport-2025",
      "sentence": "Transportation was the best-performing sector for inbox placement in 2025, at 97.2%, according to Validity.",
      "value": 97.2,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-transport-2025"
    },
    {
      "id": "ed-ww-validity-realestate-2025",
      "sentence": "Real estate senders had the lowest sector inbox placement rate, 80.1%, in 2025, according to Validity.",
      "value": 80.1,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-realestate-2025"
    },
    {
      "id": "ed-ww-validity-sector-gap-2025",
      "sentence": "Inbox placement ranged 17.1 percentage points between the best and worst sectors in 2025, calculated by StatisticsGlobal from Validity data.",
      "value": 17.1,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "97.2% Transportation minus 80.1% Real Estate, Validity 2026 report sector table (21 sectors, 2025 data) = 17.1 points.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-sector-gap-2025"
    },
    {
      "id": "ed-ww-validity-b2b-hosting-2025",
      "sentence": "B2B email to hosting platforms such as Office 365 and Google Apps reached the inbox 83.0% of the time in 2025, according to Validity.",
      "value": 83,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-b2b-hosting-2025"
    },
    {
      "id": "ed-ww-validity-b2b-filter-2025",
      "sentence": "B2B email passing through corporate filtering companies reached the inbox 79.0% of the time in 2025, according to Validity.",
      "value": 79,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-b2b-filter-2025"
    },
    {
      "id": "ed-ww-validity-b2b-gap-2025",
      "sentence": "B2B email to hosting platforms reached the inbox 4.2 points less often than the global average in 2025, calculated by StatisticsGlobal from Validity data.",
      "value": 4.2,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "87.2% global inbox placement minus 83.0% for B2B hosting platforms = 4.2 points. For corporate filtering companies the gap is 87.2 - 79.0 = 8.2 points. Validity 2026 report, 2025 data.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-b2b-gap-2025"
    },
    {
      "id": "ed-ww-validity-o365-share-2025",
      "sentence": "Office 365 held 60.3% of the B2B email hosting platform market in 2025, ahead of Google Apps at 35.9%, according to Validity.",
      "value": 60.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Validity",
      "source_title": "2026 Email Deliverability Benchmark Report: An Analysis of Inbox and Spam Placement Rates Worldwide",
      "source_url": "https://www.validity.com/wp-content/uploads/2026/03/2026-Benchmark-Report.pdf",
      "source_published": "March 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/email-deliverability-benchmark-2026-2026-11-04.csv",
      "sample": "Seed-list tests that Validity customers run at hundreds of mailbox providers and spam filters, aggregated in Validity's Mailbox Provider Community reporting. Number of seeds and tests not stated. Senders who did not approve aggregation are excluded. Validity sells deliverability software.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-validity-o365-share-2025"
    },
    {
      "id": "ed-ww-mailgun-freight-delivery-2025",
      "sentence": "Air freight and logistics senders had a 99.25% delivery rate on Mailgun in 2025, the highest of the top 10 industries, according to Sinch Mailgun.",
      "value": 99.25,
      "unit": "%",
      "place": "Worldwide (Mailgun senders)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 2: Email benchmarks: How do you measure up?",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/email-benchmarks-how-do-you-measure-up/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "More than 400 billion emails sent through Sinch Mailgun in 2025 by senders in the top 10 industries by volume. Delivery rate is the share of emails accepted by receiving servers, which includes mail later filtered to spam.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-freight-delivery-2025"
    },
    {
      "id": "ed-ww-mailgun-media-delivery-2025",
      "sentence": "Media senders had a 95.95% delivery rate on Mailgun in 2025, the lowest of the top 10 industries, according to Sinch Mailgun.",
      "value": 95.95,
      "unit": "%",
      "place": "Worldwide (Mailgun senders)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 2: Email benchmarks: How do you measure up?",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/email-benchmarks-how-do-you-measure-up/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "More than 400 billion emails sent through Sinch Mailgun in 2025 by senders in the top 10 industries by volume. Delivery rate is the share of emails accepted by receiving servers, which includes mail later filtered to spam.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-media-delivery-2025"
    },
    {
      "id": "ed-ww-mailgun-it-volume-2025",
      "sentence": "Information technology senders sent 172.9 billion emails through Mailgun in 2025, more than any other industry, according to Sinch Mailgun.",
      "value": 172.9,
      "unit": "billion emails",
      "place": "Worldwide (Mailgun senders)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 2: Email benchmarks: How do you measure up?",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/email-benchmarks-how-do-you-measure-up/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "More than 400 billion emails sent through Sinch Mailgun in 2025 by senders in the top 10 industries by volume. Delivery rate is the share of emails accepted by receiving servers, which includes mail later filtered to spam.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-it-volume-2025"
    },
    {
      "id": "ed-ww-mailgun-weighted-delivery-2025",
      "sentence": "The top 10 industries on Mailgun had a volume-weighted delivery rate of 97.7% across 494.8 billion emails in 2025, calculated by StatisticsGlobal from Sinch Mailgun data.",
      "value": 97.7,
      "unit": "%",
      "place": "Worldwide (Mailgun senders)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 2: Email benchmarks: How do you measure up?",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/email-benchmarks-how-do-you-measure-up/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "More than 400 billion emails sent through Sinch Mailgun in 2025 by senders in the top 10 industries by volume. Delivery rate is the share of emails accepted by receiving servers, which includes mail later filtered to spam.",
      "method": "Sum of (emails sent x delivery rate) / total emails sent for the 10 industries in the Mailgun benchmarks table. Total sent = 494.78 billion. Result 97.68%. Uses the table value of 95.95% for Media.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-weighted-delivery-2025"
    },
    {
      "id": "ed-ww-mailgun-retail-unsub-2025",
      "sentence": "Retail senders on Mailgun logged about 4,629 unsubscribes per million emails in 2025, 14 times the media rate, calculated by StatisticsGlobal from Sinch Mailgun data.",
      "value": 4629,
      "unit": "unsubscribes per million emails",
      "place": "Worldwide (Mailgun senders)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 2: Email benchmarks: How do you measure up?",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/email-benchmarks-how-do-you-measure-up/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "More than 400 billion emails sent through Sinch Mailgun in 2025 by senders in the top 10 industries by volume. Delivery rate is the share of emails accepted by receiving servers, which includes mail later filtered to spam.",
      "method": "Retail: 37.4 million unsubscribes / 8.08 billion emails = 4,629 per million. Media: 7.4 million / 22.7 billion = 326 per million. 4,629 / 326 = 14.2. Mailgun reports unsubscribe counts, not rates.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-retail-unsub-2025"
    },
    {
      "id": "ed-ww-ett-average-2024",
      "sentence": "15 email service providers averaged an 83.1% deliverability rate in seed tests in January 2024, according to EmailToolTester.",
      "value": 83.1,
      "unit": "%",
      "place": "Worldwide (seed test)",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "EmailToolTester",
      "source_title": "Email Deliverability Test: The Latest Data for January 2024 (Round 12)",
      "source_url": "https://www.emailtooltester.com/en/blog/email-deliverability-test-jan-2024/",
      "source_published": "January 2024, page updated 5 August 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emailtooltester/deliverability-test-round-12-2026-11-04.csv",
      "sample": "GlockApps seed-list tests of 15 email service providers, five tests over five weeks, sent to more than 30 mailbox providers weighted by importance. Inbox includes Gmail tabs. EmailToolTester has since paused these tests, citing the reliability of external testing tools.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-ett-average-2024"
    },
    {
      "id": "ed-ww-ett-activecampaign-2024",
      "sentence": "ActiveCampaign had the highest deliverability rate of 15 email service providers tested in January 2024, at 94.2%, according to EmailToolTester.",
      "value": 94.2,
      "unit": "%",
      "place": "Worldwide (seed test)",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "EmailToolTester",
      "source_title": "Email Deliverability Test: The Latest Data for January 2024 (Round 12)",
      "source_url": "https://www.emailtooltester.com/en/blog/email-deliverability-test-jan-2024/",
      "source_published": "January 2024, page updated 5 August 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emailtooltester/deliverability-test-round-12-2026-11-04.csv",
      "sample": "GlockApps seed-list tests of 15 email service providers, five tests over five weeks, sent to more than 30 mailbox providers weighted by importance. Inbox includes Gmail tabs. EmailToolTester has since paused these tests, citing the reliability of external testing tools.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-ett-activecampaign-2024"
    },
    {
      "id": "ed-ww-ett-hubspot-2024",
      "sentence": "HubSpot had a 77.7% deliverability rate in seed tests in January 2024, 12th of 15 providers, according to EmailToolTester.",
      "value": 77.7,
      "unit": "%",
      "place": "Worldwide (seed test)",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "EmailToolTester",
      "source_title": "Email Deliverability Test: The Latest Data for January 2024 (Round 12)",
      "source_url": "https://www.emailtooltester.com/en/blog/email-deliverability-test-jan-2024/",
      "source_published": "January 2024, page updated 5 August 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emailtooltester/deliverability-test-round-12-2026-11-04.csv",
      "sample": "GlockApps seed-list tests of 15 email service providers, five tests over five weeks, sent to more than 30 mailbox providers weighted by importance. Inbox includes Gmail tabs. EmailToolTester has since paused these tests, citing the reliability of external testing tools.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-ett-hubspot-2024"
    },
    {
      "id": "ed-ww-ett-benchmark-2024",
      "sentence": "Benchmark Email had the lowest deliverability rate of 15 providers tested in January 2024, at 47.1%, according to EmailToolTester.",
      "value": 47.1,
      "unit": "%",
      "place": "Worldwide (seed test)",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "EmailToolTester",
      "source_title": "Email Deliverability Test: The Latest Data for January 2024 (Round 12)",
      "source_url": "https://www.emailtooltester.com/en/blog/email-deliverability-test-jan-2024/",
      "source_published": "January 2024, page updated 5 August 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emailtooltester/deliverability-test-round-12-2026-11-04.csv",
      "sample": "GlockApps seed-list tests of 15 email service providers, five tests over five weeks, sent to more than 30 mailbox providers weighted by importance. Inbox includes Gmail tabs. EmailToolTester has since paused these tests, citing the reliability of external testing tools.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-ett-benchmark-2024"
    },
    {
      "id": "ed-ww-ett-spread-2024",
      "sentence": "Deliverability rates between the best and worst email service providers tested in January 2024 differed by 47.1 points, calculated by StatisticsGlobal from EmailToolTester data.",
      "value": 47.1,
      "unit": "percentage points",
      "place": "Worldwide (seed test)",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "EmailToolTester",
      "source_title": "Email Deliverability Test: The Latest Data for January 2024 (Round 12)",
      "source_url": "https://www.emailtooltester.com/en/blog/email-deliverability-test-jan-2024/",
      "source_published": "January 2024, page updated 5 August 2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/emailtooltester/deliverability-test-round-12-2026-11-04.csv",
      "sample": "GlockApps seed-list tests of 15 email service providers, five tests over five weeks, sent to more than 30 mailbox providers weighted by importance. Inbox includes Gmail tabs. EmailToolTester has since paused these tests, citing the reliability of external testing tools.",
      "method": "94.2% ActiveCampaign minus 47.1% Benchmark, EmailToolTester round 12 (January 2024) = 47.1 points.",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-ett-spread-2024"
    },
    {
      "id": "ed-ww-mailgun-seed-2025",
      "sentence": "25% of email senders used seed mailbox (inbox placement) tests to measure deliverability in 2025, according to Sinch Mailgun.",
      "value": 25,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-seed-2025"
    },
    {
      "id": "ed-ww-mailgun-improved-2025",
      "sentence": "43% of email senders said their ability to reach the inbox improved in the 12 months to late 2025, according to Sinch Mailgun.",
      "value": 43,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-improved-2025"
    },
    {
      "id": "ed-ww-mailgun-spam-challenge-2025",
      "sentence": "40% of email senders named landing in spam as a top deliverability challenge in 2025, the most common answer, according to Sinch Mailgun.",
      "value": 40,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-spam-challenge-2025"
    },
    {
      "id": "ed-ww-mailgun-reputation-2025",
      "sentence": "53% of email senders actively monitored their sender reputation with tools such as Google Postmaster Tools in 2025, according to Sinch Mailgun.",
      "value": 53,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-reputation-2025"
    },
    {
      "id": "ed-ww-mailgun-doi-2025",
      "sentence": "46% of email senders used double opt-in to confirm new subscribers in 2025, up from 40%, according to Sinch Mailgun.",
      "value": 46,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-doi-2025"
    },
    {
      "id": "ed-ww-mailgun-hygiene-2025",
      "sentence": "22% of email senders rarely or never cleaned their contact lists in 2025, against 39% a year earlier, according to Sinch Mailgun.",
      "value": 22,
      "unit": "%",
      "place": "Worldwide (survey)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Sinch Mailgun",
      "source_title": "The 2026 Email Impact Report, Chapter 3: Deliverability: The impact of inbox placement",
      "source_url": "https://www.mailgun.com/email-impact-report/chapter/deliverability-impact/",
      "source_published": "2026, accessed 4 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mailgun/email-impact-report-2026-2026-11-04.csv",
      "sample": "Survey of more than 1,200 email senders worldwide, fielded late September to early November 2025. Includes users of Sinch email brands (Mailgun, Mailjet, Email on Acid) and a custom panel of high-volume senders in the US, UK, France, Germany and Spain. Self-reported.",
      "method": "",
      "verified_on": "2026-11-04",
      "url": "https://statisticsglobal.org/email-deliverability-statistics/#stat-ed-ww-mailgun-hygiene-2025"
    }
  ]
}