{
  "title": "Email Open Rate Benchmarks 2026: Average Open Rate by Industry, Country and Vendor",
  "url": "https://statisticsglobal.org/email-open-rate-benchmarks/",
  "updated": "2026-11-02",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/email-open-rate-benchmarks/)",
  "statistics": [
    {
      "id": "eor-ml-open-2025",
      "sentence": "The median email open rate was 43.46% across 3.6 million campaigns from December 2024 to November 2025, according to MailerLite.",
      "value": 43.46,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-open-2025"
    },
    {
      "id": "eor-br-open-2025",
      "sentence": "The average email open rate was 20.73% in 2025 with Apple Mail Privacy Protection opens removed, according to Brevo.",
      "value": 20.73,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-open-2025"
    },
    {
      "id": "eor-br-mpp-inflation-2025",
      "sentence": "Counting Apple MPP opens inflated the average email open rate by 63.4% in 2025, calculated by StatisticsGlobal from Brevo data.",
      "value": 63.4,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "(33.87% - 20.73%) / 20.73% = 63.4% (Brevo 2026 benchmark, 2025 data).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-mpp-inflation-2025"
    },
    {
      "id": "eor-vendor-median-2025",
      "sentence": "The median headline email open rate across MailerLite, Brevo and Omnisend was 33.87% for 2025, calculated by StatisticsGlobal from vendor data.",
      "value": 33.87,
      "unit": "%",
      "place": "Worldwide (MailerLite, Brevo and Omnisend customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "Median of MailerLite 43.46% (Dec 2024 to Nov 2025), Brevo 33.87% (2025, including Apple MPP opens) and Omnisend 30.22% (2025). MailerLite says its figure includes MPP opens; Omnisend does not say. Brevo without MPP opens is 20.73%.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-vendor-median-2025"
    },
    {
      "id": "eor-li-apple-2026",
      "sentence": "Apple email clients accounted for 76.56% of tracked email opens in September 2026, according to Litmus.",
      "value": 76.56,
      "unit": "%",
      "place": "Worldwide (emails tracked by Litmus Email Analytics)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Litmus",
      "source_title": "September 2026 Email Client Market Share Report",
      "source_url": "https://www.litmus.com/email-client-market-share",
      "source_published": "October 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/litmus/litmus-email-open-rates-2026-11-02.csv",
      "sample": "Over 1.5 billion opens tracked in Litmus Email Analytics in September 2026. Apple figure includes Mail Privacy Protection opens.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-li-apple-2026"
    },
    {
      "id": "eor-br-open-mpp-2025",
      "sentence": "The average email open rate was 33.87% in 2025 when Apple Mail Privacy Protection opens were counted, according to Brevo.",
      "value": 33.87,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-open-mpp-2025"
    },
    {
      "id": "eor-om-open-2025",
      "sentence": "The average ecommerce email campaign open rate was 30.22% in 2025, according to Omnisend's dataset of 27,000+ brands.",
      "value": 30.22,
      "unit": "%",
      "place": "Worldwide (Omnisend ecommerce brands)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "Email marketing benchmarks: What good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/email-marketing-benchmarks/",
      "source_published": "12 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-email-open-rates-2026-11-02.csv",
      "sample": "Omnisend's 2025 dataset: more than 20 billion campaign emails and 470 million automated sends across 27,000+ ecommerce brands.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-om-open-2025"
    },
    {
      "id": "eor-kl-campaign-open-2026",
      "sentence": "A good email campaign open rate is 31% in Klaviyo's 2026 benchmarks, based on data from over 183,000 Klaviyo customers.",
      "value": 31,
      "unit": "%",
      "place": "Worldwide (Klaviyo ecommerce customers)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 email marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/email-marketing/benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-email-open-rates-2026-11-02.csv",
      "sample": "Data from over 183,000 Klaviyo customers, mostly ecommerce brands. Klaviyo labels the figures 2026 benchmarks and does not state the measurement period.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-kl-campaign-open-2026"
    },
    {
      "id": "eor-vendor-spread-2025",
      "sentence": "Published 2025 email open rate benchmarks differed by 22.73 percentage points between vendors, calculated by StatisticsGlobal from MailerLite and Brevo data.",
      "value": 22.73,
      "unit": "pp",
      "place": "Worldwide (MailerLite and Brevo customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "MailerLite median 43.46% - Brevo average excluding Apple MPP 20.73% = 22.73 percentage points. Ratio 2.10. Different customer bases and methods (median vs unweighted mean).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-vendor-spread-2025"
    },
    {
      "id": "eor-ml-open-2024",
      "sentence": "The average email open rate was 42.35% in 2024, according to MailerLite's benchmark data.",
      "value": 42.35,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-open-2024"
    },
    {
      "id": "eor-ml-yoy-2025",
      "sentence": "The median email open rate rose 1.11 percentage points to 43.46% in the year to November 2025, calculated by StatisticsGlobal from MailerLite data.",
      "value": 1.11,
      "unit": "pp",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "43.46% (December 2024 to November 2025) - 42.35% (2024) = +1.11 percentage points, or +2.6% (MailerLite).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-yoy-2025"
    },
    {
      "id": "eor-ml-religion-2025",
      "sentence": "Religious organisations had the highest median email open rate at 55.71% in the year to November 2025, according to MailerLite.",
      "value": 55.71,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-religion-2025"
    },
    {
      "id": "eor-ml-nonprofit-2025",
      "sentence": "Non-profit senders had a median email open rate of 52.38% in the year to November 2025, according to MailerLite.",
      "value": 52.38,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-nonprofit-2025"
    },
    {
      "id": "eor-ml-travel-2025",
      "sentence": "Travel and transportation senders had the lowest median email open rate at 30.1% in the year to November 2025, according to MailerLite.",
      "value": 30.1,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-travel-2025"
    },
    {
      "id": "eor-ml-ecom-2025",
      "sentence": "E-commerce senders had a median email open rate of 32.67% in the year to November 2025, according to MailerLite.",
      "value": 32.67,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-ecom-2025"
    },
    {
      "id": "eor-ml-industry-ratio-2025",
      "sentence": "The top industry email open rate was 1.85 times the lowest in the year to November 2025, calculated by StatisticsGlobal from MailerLite data.",
      "value": 1.85,
      "unit": "x",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "Religion 55.71% / travel and transportation 30.1% = 1.85 (MailerLite industry open rates, December 2024 to November 2025).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-industry-ratio-2025"
    },
    {
      "id": "eor-ml-above-40-2025",
      "sentence": "33 of 45 industries had a median email open rate above 40% in the year to November 2025, calculated by StatisticsGlobal from MailerLite data.",
      "value": 33,
      "unit": "industries",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "Count of industry rows above 40% in MailerLite open rate table (45 rows listed; the page says 46). Median of the 45 rows is 43.75%, simple mean 43.43%.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-above-40-2025"
    },
    {
      "id": "eor-br-gov-2025",
      "sentence": "Government and public administration senders had the highest email open rate at 34.19% in 2025, excluding Apple MPP opens, according to Brevo.",
      "value": 34.19,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-gov-2025"
    },
    {
      "id": "eor-br-ecom-2025",
      "sentence": "Ecommerce senders had the lowest email open rate at 15.50% in 2025, excluding Apple MPP opens, according to Brevo.",
      "value": 15.5,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-ecom-2025"
    },
    {
      "id": "eor-om-wedding-2025",
      "sentence": "Wedding brands had the highest ecommerce email open rate at 52.43% in 2025, according to Omnisend.",
      "value": 52.43,
      "unit": "%",
      "place": "Worldwide (Omnisend ecommerce brands)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "Email marketing benchmarks: What good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/email-marketing-benchmarks/",
      "source_published": "12 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-email-open-rates-2026-11-02.csv",
      "sample": "Omnisend's 2025 dataset: more than 20 billion campaign emails and 470 million automated sends across 27,000+ ecommerce brands.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-om-wedding-2025"
    },
    {
      "id": "eor-om-vaping-2025",
      "sentence": "Smoking and vaping brands had the lowest ecommerce email open rate at 19.27% in 2025, according to Omnisend.",
      "value": 19.27,
      "unit": "%",
      "place": "Worldwide (Omnisend ecommerce brands)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "Email marketing benchmarks: What good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/email-marketing-benchmarks/",
      "source_published": "12 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-email-open-rates-2026-11-02.csv",
      "sample": "Omnisend's 2025 dataset: more than 20 billion campaign emails and 470 million automated sends across 27,000+ ecommerce brands.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-om-vaping-2025"
    },
    {
      "id": "eor-br-top10-2025",
      "sentence": "The top 10% of email senders reached an open rate of 44.02% in 2025, excluding Apple Mail Privacy Protection opens, according to Brevo.",
      "value": 44.02,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-top10-2025"
    },
    {
      "id": "eor-br-top10-ratio-2025",
      "sentence": "Top-10% email senders had 2.12 times the average open rate in 2025, calculated by StatisticsGlobal from Brevo data.",
      "value": 2.12,
      "unit": "x",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "44.02% top-10% open rate / 20.73% average open rate = 2.12 (both excluding Apple MPP opens, Brevo 2025 data).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-top10-ratio-2025"
    },
    {
      "id": "eor-kl-top10-2026",
      "sentence": "The top 10% of brands achieved a 45.1% email campaign open rate in Klaviyo's 2026 benchmarks, according to Klaviyo.",
      "value": 45.1,
      "unit": "%",
      "place": "Worldwide (Klaviyo ecommerce customers)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 email marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/email-marketing/benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-email-open-rates-2026-11-02.csv",
      "sample": "Data from over 183,000 Klaviyo customers, mostly ecommerce brands. Klaviyo labels the figures 2026 benchmarks and does not state the measurement period.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-kl-top10-2026"
    },
    {
      "id": "eor-kl-top10-gap-2026",
      "sentence": "Top-10% brands beat the average campaign open rate by 14.1 percentage points in Klaviyo's 2026 benchmarks, calculated by StatisticsGlobal from Klaviyo data.",
      "value": 14.1,
      "unit": "pp",
      "place": "Worldwide (Klaviyo ecommerce customers)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Klaviyo",
      "source_title": "2026 email marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/email-marketing/benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-email-open-rates-2026-11-02.csv",
      "sample": "Data from over 183,000 Klaviyo customers, mostly ecommerce brands. Klaviyo labels the figures 2026 benchmarks and does not state the measurement period.",
      "method": "45.1% top-10% campaign open rate - 31% average = 14.1 percentage points. For flows: 45.8% - 32.2% = 13.6 points (Klaviyo 2026 benchmarks).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-kl-top10-gap-2026"
    },
    {
      "id": "eor-kl-flow-open-2026",
      "sentence": "Automated email flows averaged a 32.2% open rate in Klaviyo's 2026 benchmarks, according to Klaviyo.",
      "value": 32.2,
      "unit": "%",
      "place": "Worldwide (Klaviyo ecommerce customers)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 email marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/email-marketing/benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-email-open-rates-2026-11-02.csv",
      "sample": "Data from over 183,000 Klaviyo customers, mostly ecommerce brands. Klaviyo labels the figures 2026 benchmarks and does not state the measurement period.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-kl-flow-open-2026"
    },
    {
      "id": "eor-br-auto-2025",
      "sentence": "Automated and transactional emails had an average open rate of 30.63% in 2025, excluding Apple MPP opens, according to Brevo.",
      "value": 30.63,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-auto-2025"
    },
    {
      "id": "eor-om-shipping-2025",
      "sentence": "Shipping confirmation emails had the highest open rate of any email type at 62.67% in 2025, according to Omnisend.",
      "value": 62.67,
      "unit": "%",
      "place": "Worldwide (Omnisend ecommerce brands)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "Email marketing benchmarks: What good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/email-marketing-benchmarks/",
      "source_published": "12 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-email-open-rates-2026-11-02.csv",
      "sample": "Omnisend's 2025 dataset: more than 20 billion campaign emails and 470 million automated sends across 27,000+ ecommerce brands.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-om-shipping-2025"
    },
    {
      "id": "eor-om-shipping-ratio-2025",
      "sentence": "Shipping confirmation emails were opened at 2.07 times the average campaign rate in 2025, calculated by StatisticsGlobal from Omnisend data.",
      "value": 2.07,
      "unit": "x",
      "place": "Worldwide (Omnisend ecommerce brands)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Omnisend",
      "source_title": "Email marketing benchmarks: What good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/email-marketing-benchmarks/",
      "source_published": "12 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-email-open-rates-2026-11-02.csv",
      "sample": "Omnisend's 2025 dataset: more than 20 billion campaign emails and 470 million automated sends across 27,000+ ecommerce brands.",
      "method": "62.67% shipping confirmation open rate / 30.22% average campaign open rate = 2.07 (Omnisend 2025 dataset).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-om-shipping-ratio-2025"
    },
    {
      "id": "eor-li-gmail-2026",
      "sentence": "Gmail accounted for 16.10% of tracked email opens in September 2026, according to Litmus.",
      "value": 16.1,
      "unit": "%",
      "place": "Worldwide (emails tracked by Litmus Email Analytics)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Litmus",
      "source_title": "September 2026 Email Client Market Share Report",
      "source_url": "https://www.litmus.com/email-client-market-share",
      "source_published": "October 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/litmus/litmus-email-open-rates-2026-11-02.csv",
      "sample": "Over 1.5 billion opens tracked in Litmus Email Analytics in September 2026. Apple figure includes Mail Privacy Protection opens.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-li-gmail-2026"
    },
    {
      "id": "eor-br-mpp-gap-2025",
      "sentence": "Apple Mail Privacy Protection added 13.14 percentage points to the average email open rate in 2025, calculated by StatisticsGlobal from Brevo data.",
      "value": 13.14,
      "unit": "pp",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "33.87% open rate including Apple MPP opens - 20.73% excluding them = 13.14 percentage points (Brevo 2026 benchmark, 2025 data).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-mpp-gap-2025"
    },
    {
      "id": "eor-br-mpp-retail-2025",
      "sentence": "Apple MPP opens nearly doubled the retail email open rate in 2025, a 95.9% inflation and the highest of 20 industries, calculated by StatisticsGlobal from Brevo data.",
      "value": 95.9,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "Retail: (32.66% including MPP - 16.67% excluding) / 16.67% = 95.9%. Ecommerce 93.7% and hospitality and food services 93.0% follow. Ranked across all 20 Brevo industry rows, 2025 data.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-mpp-retail-2025"
    },
    {
      "id": "eor-br-mpp-gov-2025",
      "sentence": "Apple MPP opens inflated the government email open rate by 36.3% in 2025, the lowest of 20 industries, calculated by StatisticsGlobal from Brevo data.",
      "value": 36.3,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "Government and public administration: (46.60% - 34.19%) / 34.19% = 36.3%. Energy and utilities is next at 43.3%. Ranked across all 20 Brevo industry rows, 2025 data.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-mpp-gov-2025"
    },
    {
      "id": "eor-br-mpp-noram-2025",
      "sentence": "Apple MPP opens inflated North American email open rates by 87.6% in 2025, against 61.6% in Europe, calculated by StatisticsGlobal from Brevo data.",
      "value": 87.6,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "North America: (32.49% - 17.32%) / 17.32% = 87.6%. Europe: (36.90% - 22.83%) / 22.83% = 61.6%. APAC 52.0%, Middle East and Africa 54.2%, LATAM 58.2% (Brevo regional table, 2025 data).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-mpp-noram-2025"
    },
    {
      "id": "eor-br-ctr-2025",
      "sentence": "The average email click-through rate was 2.27% in 2025, according to Brevo.",
      "value": 2.27,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-ctr-2025"
    },
    {
      "id": "eor-kl-campaign-click-2026",
      "sentence": "Email campaigns averaged a 1.69% click rate in Klaviyo's 2026 benchmarks, against 5.58% for automated flows, according to Klaviyo.",
      "value": 1.69,
      "unit": "%",
      "place": "Worldwide (Klaviyo ecommerce customers)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 email marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/email-marketing/benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-email-open-rates-2026-11-02.csv",
      "sample": "Data from over 183,000 Klaviyo customers, mostly ecommerce brands. Klaviyo labels the figures 2026 benchmarks and does not state the measurement period.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-kl-campaign-click-2026"
    },
    {
      "id": "eor-om-ctr-2025",
      "sentence": "The average ecommerce email campaign click-through rate was 0.88% in 2025, according to Omnisend.",
      "value": 0.88,
      "unit": "%",
      "place": "Worldwide (Omnisend ecommerce brands)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "Email marketing benchmarks: What good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/email-marketing-benchmarks/",
      "source_published": "12 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-email-open-rates-2026-11-02.csv",
      "sample": "Omnisend's 2025 dataset: more than 20 billion campaign emails and 470 million automated sends across 27,000+ ecommerce brands.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-om-ctr-2025"
    },
    {
      "id": "eor-mc-click-2023",
      "sentence": "The average email click rate for all Mailchimp users was 2.62% in data to December 2023, according to Mailchimp.",
      "value": 2.62,
      "unit": "%",
      "place": "Worldwide (Mailchimp users)",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "Mailchimp",
      "source_title": "Email Marketing Benchmarks and Industry Statistics",
      "source_url": "https://mailchimp.com/resources/email-marketing-benchmarks/",
      "source_published": "data last updated December 2023, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261016164603/https://mailchimp.com/resources/email-marketing-benchmarks/",
      "sample": "Billions of emails from Mailchimp campaigns with tracking on, sent to at least 1,000 subscribers, by users who reported their industry. Unique open rates. Data last updated December 2023.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-mc-click-2023"
    },
    {
      "id": "eor-gr-ctr-2023",
      "sentence": "The average email click-through rate was 3.25% across messages sent in 2023, according to GetResponse.",
      "value": 3.25,
      "unit": "%",
      "place": "Worldwide (GetResponse customers)",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "GetResponse",
      "source_title": "Email Marketing Benchmarks (2024 edition)",
      "source_url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks",
      "source_published": "2024, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/getresponse/getresponse-email-open-rates-2026-11-02.csv",
      "sample": "More than 4.4 billion messages sent by GetResponse customers in 2023, active senders with at least 500 contacts.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-gr-ctr-2023"
    },
    {
      "id": "eor-ml-ctor-2025",
      "sentence": "The average email click-to-open rate was 6.81% in the year to November 2025, according to MailerLite.",
      "value": 6.81,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-ctor-2025"
    },
    {
      "id": "eor-gr-us-2023",
      "sentence": "Emails sent from the United States had an average open rate of 45.62% in 2023, according to GetResponse.",
      "value": 45.62,
      "unit": "%",
      "place": "Worldwide (GetResponse customers)",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "GetResponse",
      "source_title": "Email Marketing Benchmarks (2024 edition)",
      "source_url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks",
      "source_published": "2024, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/getresponse/getresponse-email-open-rates-2026-11-02.csv",
      "sample": "More than 4.4 billion messages sent by GetResponse customers in 2023, active senders with at least 500 contacts.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-gr-us-2023"
    },
    {
      "id": "eor-gr-uk-2023",
      "sentence": "Emails sent from Great Britain had an average open rate of 39.98% in 2023, according to GetResponse.",
      "value": 39.98,
      "unit": "%",
      "place": "Worldwide (GetResponse customers)",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "GetResponse",
      "source_title": "Email Marketing Benchmarks (2024 edition)",
      "source_url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks",
      "source_published": "2024, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/getresponse/getresponse-email-open-rates-2026-11-02.csv",
      "sample": "More than 4.4 billion messages sent by GetResponse customers in 2023, active senders with at least 500 contacts.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-gr-uk-2023"
    },
    {
      "id": "eor-gr-australia-2023",
      "sentence": "Australia had the highest email open rate of 25 countries at 57.25% in 2023, according to GetResponse.",
      "value": 57.25,
      "unit": "%",
      "place": "Worldwide (GetResponse customers)",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "GetResponse",
      "source_title": "Email Marketing Benchmarks (2024 edition)",
      "source_url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks",
      "source_published": "2024, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/getresponse/getresponse-email-open-rates-2026-11-02.csv",
      "sample": "More than 4.4 billion messages sent by GetResponse customers in 2023, active senders with at least 500 contacts.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-gr-australia-2023"
    },
    {
      "id": "eor-gr-singapore-2023",
      "sentence": "Indonesia and Singapore had the lowest email open rates of 25 countries, both at 21.67% in 2023, according to GetResponse.",
      "value": 21.67,
      "unit": "%",
      "place": "Worldwide (GetResponse customers)",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "GetResponse",
      "source_title": "Email Marketing Benchmarks (2024 edition)",
      "source_url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks",
      "source_published": "2024, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/getresponse/getresponse-email-open-rates-2026-11-02.csv",
      "sample": "More than 4.4 billion messages sent by GetResponse customers in 2023, active senders with at least 500 contacts.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-gr-singapore-2023"
    },
    {
      "id": "eor-gr-country-gap-2023",
      "sentence": "Email open rates in 2023 ranged 35.58 points between Australia and Singapore, calculated by StatisticsGlobal from GetResponse data.",
      "value": 35.58,
      "unit": "pp",
      "place": "Worldwide (GetResponse customers)",
      "data_year": "2023",
      "source_type": "Our analysis",
      "publisher": "GetResponse",
      "source_title": "Email Marketing Benchmarks (2024 edition)",
      "source_url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks",
      "source_published": "2024, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/getresponse/getresponse-email-open-rates-2026-11-02.csv",
      "sample": "More than 4.4 billion messages sent by GetResponse customers in 2023, active senders with at least 500 contacts.",
      "method": "Australia 57.25% - Singapore (and Indonesia) 21.67% = 35.58 percentage points; ratio 2.64 (GetResponse 2023 data, 25 countries).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-gr-country-gap-2023"
    },
    {
      "id": "eor-gr-open-2023",
      "sentence": "The average email open rate was 39.64% across 4.4 billion messages sent in 2023, according to GetResponse.",
      "value": 39.64,
      "unit": "%",
      "place": "Worldwide (GetResponse customers)",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "GetResponse",
      "source_title": "Email Marketing Benchmarks (2024 edition)",
      "source_url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks",
      "source_published": "2024, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/getresponse/getresponse-email-open-rates-2026-11-02.csv",
      "sample": "More than 4.4 billion messages sent by GetResponse customers in 2023, active senders with at least 500 contacts.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-gr-open-2023"
    },
    {
      "id": "eor-gr-vs-mc-2023",
      "sentence": "GetResponse reported an average open rate 4.01 points higher than Mailchimp for 2023, calculated by StatisticsGlobal from GetResponse and Mailchimp data.",
      "value": 4.01,
      "unit": "pp",
      "place": "Worldwide (GetResponse and Mailchimp customers)",
      "data_year": "2023",
      "source_type": "Our analysis",
      "publisher": "GetResponse",
      "source_title": "Email Marketing Benchmarks (2024 edition)",
      "source_url": "https://www.getresponse.com/resources/reports/email-marketing-benchmarks",
      "source_published": "2024, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/getresponse/getresponse-email-open-rates-2026-11-02.csv",
      "sample": "More than 4.4 billion messages sent by GetResponse customers in 2023, active senders with at least 500 contacts.",
      "method": "GetResponse 39.64% - Mailchimp 35.63% = 4.01 percentage points. Both cover 2023 data. GetResponse counts senders with 500+ contacts, Mailchimp campaigns to 1,000+ subscribers.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-gr-vs-mc-2023"
    },
    {
      "id": "eor-ml-australia-2025",
      "sentence": "Campaigns sent in Australia had the highest regional email open rate at 47.69% in the year to November 2025, according to MailerLite.",
      "value": 47.69,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-australia-2025"
    },
    {
      "id": "eor-ml-usca-2025",
      "sentence": "Campaigns sent in the US and Canada had an email open rate of 44.49% in the year to November 2025, according to MailerLite.",
      "value": 44.49,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-usca-2025"
    },
    {
      "id": "eor-ml-latam-2025",
      "sentence": "Campaigns sent in Latin America had the lowest regional email open rate at 31.97% in the year to November 2025, according to MailerLite.",
      "value": 31.97,
      "unit": "%",
      "place": "Worldwide (MailerLite accounts)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "MailerLite",
      "source_title": "Email marketing benchmarks by industry and region for 2026",
      "source_url": "https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "source_published": "3 December 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261008022515/https://www.mailerlite.com/blog/compare-your-email-performance-metrics-industry-benchmarks",
      "sample": "Over 3.6 million campaigns from 181,000 approved MailerLite accounts, December 2024 to November 2025. MailerLite says it reports medians. Open rates include machine opens such as Apple Mail Privacy Protection.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-ml-latam-2025"
    },
    {
      "id": "eor-br-europe-2025",
      "sentence": "Emails sent in Europe had the highest regional open rate at 22.83% in 2025, excluding Apple MPP opens, according to Brevo.",
      "value": 22.83,
      "unit": "%",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-europe-2025"
    },
    {
      "id": "eor-br-region-gap-2025",
      "sentence": "Europe had an email open rate 8.11 points above Latin America in 2025, excluding Apple MPP opens, calculated by StatisticsGlobal from Brevo data.",
      "value": 8.11,
      "unit": "pp",
      "place": "Worldwide (Brevo customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Brevo",
      "source_title": "Email marketing benchmarks (Brevo 2026 Marketing Orchestration Benchmark)",
      "source_url": "https://www.brevo.com/blog/email-marketing-benchmarks/",
      "source_published": "27 May 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/brevo/brevo-email-open-rates-2026-11-02.csv",
      "sample": "Aggregated, anonymised messaging data from over 175,000 active Brevo customers in 2025. Unweighted averages with extreme outliers removed. Brevo reports open rates with and without Apple Mail Privacy Protection opens.",
      "method": "Europe 22.83% - LATAM 14.72% = 8.11 percentage points (Brevo regional table, opens excluding Apple MPP, 2025 data).",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/email-open-rate-benchmarks/#stat-eor-br-region-gap-2025"
    }
  ]
}