{
  "title": "Employer Branding Statistics 2026: Investment, ROI, Engagement and Turnover",
  "url": "https://statisticsglobal.org/employer-branding-statistics/",
  "updated": "2026-10-26",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/employer-branding-statistics/)",
  "statistics": [
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      "sentence": "78% of organisations invested in employer branding in 2025, according to The Conference Board.",
      "value": 78,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
      "verified_on": "2026-10-26",
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    },
    {
      "id": "eb-cb-share-roi",
      "sentence": "18% of organisations that invested in employer branding were able to share its ROI internally in 2025, according to The Conference Board.",
      "value": 18,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
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      "verified_on": "2026-10-26",
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    },
    {
      "id": "eb-gallup-engaged-2025",
      "sentence": "20% of employees worldwide were engaged at work in 2025, according to Gallup.",
      "value": 20,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace: 2026 Report",
      "source_url": "https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261017070708/https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "",
      "verified_on": "2026-10-26",
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    },
    {
      "id": "eb-gallup-cost-low-engagement",
      "sentence": "Low employee engagement cost the world economy an estimated $10 trillion in lost productivity in 2025, or 9% of global GDP, according to Gallup.",
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      "unit": "$ trillion",
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      "source_type": "Research",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace: 2026 Report",
      "source_url": "https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261017070708/https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted. Cost estimate uses utility analysis applied to GDP per worker.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-cost-low-engagement"
    },
    {
      "id": "eb-bls-quits-aug-2026",
      "sentence": "US workers quit 3.07 million jobs in August 2026, a quits rate of 1.9%, according to the US Bureau of Labor Statistics.",
      "value": 3.066,
      "unit": "million",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Job Openings and Labor Turnover Survey, August 2026 (tables)",
      "source_url": "https://www.bls.gov/news.release/jolts.htm",
      "source_published": "29 September 2026",
      "archive_url": "https://web.archive.org/web/20261009225900/https://www.bls.gov/news.release/jolts.htm",
      "sample": "JOLTS monthly survey of US business and government establishments. Seasonally adjusted, total nonfarm. August 2026 figures are preliminary; August 2025 figures are as revised in the same release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-bls-quits-aug-2026"
    },
    {
      "id": "eb-cb-attract-talent",
      "sentence": "87% of organisations investing in employer branding did so to attract top talent in 2025, according to The Conference Board.",
      "value": 87,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
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      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
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    },
    {
      "id": "eb-cb-reputation",
      "sentence": "39% of organisations investing in employer branding aimed to enhance company reputation in 2025, according to The Conference Board.",
      "value": 39,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
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      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
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      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
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      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-reputation"
    },
    {
      "id": "eb-cb-reduce-cost",
      "sentence": "6% of organisations investing in employer branding wanted to reduce the cost of hiring in 2025, according to The Conference Board.",
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      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-reduce-cost"
    },
    {
      "id": "eb-cb-invest-same",
      "sentence": "49% of organisations investing in employer branding planned to spend the same amount on it in 2025, according to The Conference Board.",
      "value": 49,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-invest-same"
    },
    {
      "id": "eb-cb-invest-more",
      "sentence": "23% of organisations investing in employer branding planned to spend more on it in 2025, according to The Conference Board.",
      "value": 23,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-invest-more"
    },
    {
      "id": "eb-cb-invest-less",
      "sentence": "15% of organisations investing in employer branding planned to spend less on it in 2025, according to The Conference Board.",
      "value": 15,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-invest-less"
    },
    {
      "id": "eb-cb-net-spend",
      "sentence": "Employer branding investors planning to spend more outnumbered those planning to spend less by 8 points in 2025, calculated by StatisticsGlobal from The Conference Board data.",
      "value": 8,
      "unit": "points",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "23% plan to invest more minus 15% plan to invest less = net +8 points.",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-net-spend"
    },
    {
      "id": "eb-cb-large-spend",
      "sentence": "Organisations with more than 100,000 employees spent more than $1 million a year on employer branding in 2025, according to The Conference Board.",
      "value": "1+",
      "unit": "$ million",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-large-spend"
    },
    {
      "id": "eb-cb-image",
      "sentence": "56% of surveyed leaders said employer branding investment enhanced their organisation's image in 2025, according to The Conference Board.",
      "value": 56,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-image"
    },
    {
      "id": "eb-cb-measure-any",
      "sentence": "68% of organisations that invested in employer branding measured any outcome of it in 2025, according to The Conference Board.",
      "value": 68,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-measure-any"
    },
    {
      "id": "eb-cb-measure-roi",
      "sentence": "41% of organisations that invested in employer branding measured its return on investment in 2025, according to The Conference Board.",
      "value": 41,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-measure-roi"
    },
    {
      "id": "eb-cb-roi-gap",
      "sentence": "23 points separated employer branding investors that measured ROI from those that could share it internally in 2025, calculated by StatisticsGlobal from The Conference Board data.",
      "value": 23,
      "unit": "points",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "41% measured ROI minus 18% able to share ROI internally = 23 points (both shares of organisations that invest in employer branding).",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-roi-gap"
    },
    {
      "id": "eb-cb-social-metric",
      "sentence": "49% of organisations measuring employer branding outcomes tracked social media engagement and impressions in 2025, according to The Conference Board.",
      "value": 49,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-social-metric"
    },
    {
      "id": "eb-cb-careers-site-metric",
      "sentence": "45% of organisations measuring employer branding outcomes tracked careers site visits in 2025, according to The Conference Board.",
      "value": 45,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
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      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-cb-careers-site-metric"
    },
    {
      "id": "eb-cb-revenue-per-employee",
      "sentence": "3% of organisations measuring employer branding outcomes tracked revenue per employee in 2025, according to The Conference Board.",
      "value": 3,
      "unit": "%",
      "place": "Organisations surveyed (geography not stated)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "The Conference Board",
      "source_title": "Most Firms Invest in Employer Branding, but Few Share Its ROI (press release)",
      "source_url": "https://www.conference-board.org/press/roi-employer-branding",
      "source_published": "2 April 2025",
      "archive_url": "https://web.archive.org/web/20260616123651/https://www.conference-board.org/press/roi-employer-branding?",
      "sample": "Survey of organisational leaders by The Conference Board, reported April 2025. Sample size and fieldwork dates are not stated in the public release.",
      "method": "",
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    },
    {
      "id": "eb-gallup-peak-2022",
      "sentence": "23% of employees worldwide were engaged at work in 2022 and 2023, the highest level on record, according to Gallup.",
      "value": 23,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2022",
      "source_type": "Research",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace 2026: Global and Regional Data",
      "source_url": "https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261013080819/https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-peak-2022"
    },
    {
      "id": "eb-gallup-drop-from-peak",
      "sentence": "Global employee engagement was 3 points lower in 2025 than at its 2022 peak, a 13% relative fall, calculated by StatisticsGlobal from Gallup data.",
      "value": 3,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace 2026: Global and Regional Data",
      "source_url": "https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261013080819/https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "23% engaged in 2022 minus 20% in 2025 = 3 points. 3 / 23 = 13.0% relative fall (State of the Global Workplace 2026 trend table).",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-drop-from-peak"
    },
    {
      "id": "eb-gallup-managers-2025",
      "sentence": "22% of managers worldwide were engaged at work in 2025, down from 27% in 2024, according to Gallup.",
      "value": 22,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace: 2026 Report",
      "source_url": "https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261017070708/https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-managers-2025"
    },
    {
      "id": "eb-gallup-managers-fall",
      "sentence": "Global manager engagement fell by 29% between 2022 and 2025, calculated by StatisticsGlobal from Gallup data.",
      "value": 29,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace: 2026 Report",
      "source_url": "https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261017070708/https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "Manager engagement 31% in 2022 and 22% in 2025. (31 - 22) / 31 = 29.0% (State of the Global Workplace 2026, Global Engagement by Role table).",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-managers-fall"
    },
    {
      "id": "eb-gallup-individual-2025",
      "sentence": "19% of individual contributors worldwide were engaged at work in 2025, according to Gallup.",
      "value": 19,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace 2026: Global and Regional Data",
      "source_url": "https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261013080819/https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-individual-2025"
    },
    {
      "id": "eb-gallup-stress",
      "sentence": "40% of employees worldwide experienced a lot of stress during the previous day in 2025, according to Gallup.",
      "value": 40,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace 2026: Global and Regional Data",
      "source_url": "https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261013080819/https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-stress"
    },
    {
      "id": "eb-gallup-thriving",
      "sentence": "34% of employees worldwide were thriving in their overall lives in 2025, according to Gallup.",
      "value": 34,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace 2026: Global and Regional Data",
      "source_url": "https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261013080819/https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-thriving"
    },
    {
      "id": "eb-gallup-us-canada",
      "sentence": "31% of employees in the United States and Canada were engaged at work in 2025, the highest of any region, according to Gallup.",
      "value": 31,
      "unit": "%",
      "place": "United States and Canada",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace 2026: Global and Regional Data",
      "source_url": "https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261013080819/https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-us-canada"
    },
    {
      "id": "eb-gallup-europe",
      "sentence": "12% of employees in Europe were engaged at work in 2025, the lowest of any region, according to Gallup.",
      "value": 12,
      "unit": "%",
      "place": "Europe",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace 2026: Global and Regional Data",
      "source_url": "https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261013080819/https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-europe"
    },
    {
      "id": "eb-gallup-region-gap",
      "sentence": "Employees in the United States and Canada were 2.6 times as likely to be engaged as employees in Europe in 2025, calculated by StatisticsGlobal from Gallup data.",
      "value": 2.6,
      "unit": "times",
      "place": "United States and Canada vs Europe",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace 2026: Global and Regional Data",
      "source_url": "https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261013080819/https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "United States and Canada 31% engaged / Europe 12% engaged = 2.58 (State of the Global Workplace 2026 regional data).",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-region-gap"
    },
    {
      "id": "eb-gallup-good-time-job",
      "sentence": "52% of employees worldwide said in 2025 that now is a good time to find a job in their local market, according to Gallup.",
      "value": 52,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace 2026: Global and Regional Data",
      "source_url": "https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261013080819/https://www.gallup.com/workplace/697904/state-of-the-global-workplace-2026.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-good-time-job"
    },
    {
      "id": "eb-gallup-us-canada-job-market",
      "sentence": "47% of employees in the United States and Canada said in 2025 that now is a good time to find a job, down from 70% in 2019, according to Gallup.",
      "value": 47,
      "unit": "%",
      "place": "United States and Canada",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gallup",
      "source_title": "State of the Global Workplace: 2026 Report",
      "source_url": "https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx",
      "source_published": "April 2026",
      "archive_url": "https://web.archive.org/web/20261017070708/https://www.gallup.com/workplace/349484/state-of-the-global-workplace.aspx",
      "sample": "Gallup World Poll, 263,810 respondents (141,444 employed) in more than 160 countries and areas, January to December 2025. Probability-based, nationally representative and weighted.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-gallup-us-canada-job-market"
    },
    {
      "id": "eb-bls-quits-yoy",
      "sentence": "US quits were 0.9% lower in August 2026 than in August 2025, calculated by StatisticsGlobal from US Bureau of Labor Statistics data.",
      "value": -0.9,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Job Openings and Labor Turnover Survey, August 2026 (tables)",
      "source_url": "https://www.bls.gov/news.release/jolts.htm",
      "source_published": "29 September 2026",
      "archive_url": "https://web.archive.org/web/20261009225900/https://www.bls.gov/news.release/jolts.htm",
      "sample": "JOLTS monthly survey of US business and government establishments. Seasonally adjusted, total nonfarm. August 2026 figures are preliminary; August 2025 figures are as revised in the same release.",
      "method": "Quits 3,066,000 in August 2026 vs 3,095,000 in August 2025. (3,066 - 3,095) / 3,095 = -0.94%.",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-bls-quits-yoy"
    },
    {
      "id": "eb-bls-quits-share",
      "sentence": "Quits made up 60% of all US job separations in August 2026, calculated by StatisticsGlobal from US Bureau of Labor Statistics data.",
      "value": 60,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Job Openings and Labor Turnover Survey, August 2026 (tables)",
      "source_url": "https://www.bls.gov/news.release/jolts.htm",
      "source_published": "29 September 2026",
      "archive_url": "https://web.archive.org/web/20261009225900/https://www.bls.gov/news.release/jolts.htm",
      "sample": "JOLTS monthly survey of US business and government establishments. Seasonally adjusted, total nonfarm. August 2026 figures are preliminary; August 2025 figures are as revised in the same release.",
      "method": "Quits 3,066,000 / total separations 5,070,000 = 60.5% (August 2026, seasonally adjusted).",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-bls-quits-share"
    },
    {
      "id": "eb-bls-openings-aug-2026",
      "sentence": "US employers had 7.08 million job openings in August 2026, an openings rate of 4.3%, according to the US Bureau of Labor Statistics.",
      "value": 7.079,
      "unit": "million",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Job Openings and Labor Turnover Survey, August 2026 (tables)",
      "source_url": "https://www.bls.gov/news.release/jolts.htm",
      "source_published": "29 September 2026",
      "archive_url": "https://web.archive.org/web/20261009225900/https://www.bls.gov/news.release/jolts.htm",
      "sample": "JOLTS monthly survey of US business and government establishments. Seasonally adjusted, total nonfarm. August 2026 figures are preliminary; August 2025 figures are as revised in the same release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-bls-openings-aug-2026"
    },
    {
      "id": "eb-bls-openings-yoy",
      "sentence": "US job openings were 2.3% higher in August 2026 than in August 2025, calculated by StatisticsGlobal from US Bureau of Labor Statistics data.",
      "value": 2.3,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Job Openings and Labor Turnover Survey, August 2026 (tables)",
      "source_url": "https://www.bls.gov/news.release/jolts.htm",
      "source_published": "29 September 2026",
      "archive_url": "https://web.archive.org/web/20261009225900/https://www.bls.gov/news.release/jolts.htm",
      "sample": "JOLTS monthly survey of US business and government establishments. Seasonally adjusted, total nonfarm. August 2026 figures are preliminary; August 2025 figures are as revised in the same release.",
      "method": "Job openings 7,079,000 in August 2026 vs 6,919,000 in August 2025. (7,079 - 6,919) / 6,919 = 2.31%.",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-bls-openings-yoy"
    },
    {
      "id": "eb-bls-hires-aug-2026",
      "sentence": "US employers made 5.19 million hires in August 2026, a hires rate of 3.3%, according to the US Bureau of Labor Statistics.",
      "value": 5.192,
      "unit": "million",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Job Openings and Labor Turnover Survey, August 2026 (tables)",
      "source_url": "https://www.bls.gov/news.release/jolts.htm",
      "source_published": "29 September 2026",
      "archive_url": "https://web.archive.org/web/20261009225900/https://www.bls.gov/news.release/jolts.htm",
      "sample": "JOLTS monthly survey of US business and government establishments. Seasonally adjusted, total nonfarm. August 2026 figures are preliminary; August 2025 figures are as revised in the same release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-bls-hires-aug-2026"
    },
    {
      "id": "eb-bls-openings-per-hire",
      "sentence": "US employers had 1.36 job openings for every hire in August 2026, calculated by StatisticsGlobal from US Bureau of Labor Statistics data.",
      "value": 1.36,
      "unit": "openings per hire",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Job Openings and Labor Turnover Survey, August 2026 (tables)",
      "source_url": "https://www.bls.gov/news.release/jolts.htm",
      "source_published": "29 September 2026",
      "archive_url": "https://web.archive.org/web/20261009225900/https://www.bls.gov/news.release/jolts.htm",
      "sample": "JOLTS monthly survey of US business and government establishments. Seasonally adjusted, total nonfarm. August 2026 figures are preliminary; August 2025 figures are as revised in the same release.",
      "method": "Job openings 7,079,000 / hires 5,192,000 = 1.36 (August 2026, seasonally adjusted).",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-bls-openings-per-hire"
    },
    {
      "id": "eb-bls-quits-accommodation",
      "sentence": "Accommodation and food services had a quits rate of 3.5% in August 2026, the highest of any US industry, according to the US Bureau of Labor Statistics.",
      "value": 3.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Job Openings and Labor Turnover Survey, August 2026 (tables)",
      "source_url": "https://www.bls.gov/news.release/jolts.htm",
      "source_published": "29 September 2026",
      "archive_url": "https://web.archive.org/web/20261009225900/https://www.bls.gov/news.release/jolts.htm",
      "sample": "JOLTS monthly survey of US business and government establishments. Seasonally adjusted, total nonfarm. August 2026 figures are preliminary; August 2025 figures are as revised in the same release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-bls-quits-accommodation"
    },
    {
      "id": "eb-bls-quits-government",
      "sentence": "Government had a quits rate of 0.7% in August 2026, according to the US Bureau of Labor Statistics.",
      "value": 0.7,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Job Openings and Labor Turnover Survey, August 2026 (tables)",
      "source_url": "https://www.bls.gov/news.release/jolts.htm",
      "source_published": "29 September 2026",
      "archive_url": "https://web.archive.org/web/20261009225900/https://www.bls.gov/news.release/jolts.htm",
      "sample": "JOLTS monthly survey of US business and government establishments. Seasonally adjusted, total nonfarm. August 2026 figures are preliminary; August 2025 figures are as revised in the same release.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-bls-quits-government"
    },
    {
      "id": "eb-bls-quits-industry-gap",
      "sentence": "Accommodation and food services workers quit at 5 times the rate of government workers in August 2026, calculated by StatisticsGlobal from US Bureau of Labor Statistics data.",
      "value": 5,
      "unit": "times",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Job Openings and Labor Turnover Survey, August 2026 (tables)",
      "source_url": "https://www.bls.gov/news.release/jolts.htm",
      "source_published": "29 September 2026",
      "archive_url": "https://web.archive.org/web/20261009225900/https://www.bls.gov/news.release/jolts.htm",
      "sample": "JOLTS monthly survey of US business and government establishments. Seasonally adjusted, total nonfarm. August 2026 figures are preliminary; August 2025 figures are as revised in the same release.",
      "method": "Quits rate 3.5% in accommodation and food services / 0.7% in government = 5.0 (August 2026, seasonally adjusted).",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-bls-quits-industry-gap"
    },
    {
      "id": "eb-shrm-time-to-fill",
      "sentence": "US organisations took a median 39 calendar days to fill non-executive roles in 2026, according to SHRM.",
      "value": 39,
      "unit": "days",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "SHRM",
      "source_title": "2026 Recruiting Executives Benchmarking: Attracting Critical Talent",
      "source_url": "https://www.shrm.org/topics-tools/research/recruiting-benchmarking",
      "source_published": "June 2026",
      "archive_url": "https://web.archive.org/web/20261013231218/https://www.shrm.org/topics-tools/research/recruiting-benchmarking",
      "sample": "SHRM 2026 benchmarking data from HR executives and leaders at more than 4,600 organisations. Full report is member-only.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-shrm-time-to-fill"
    },
    {
      "id": "eb-shrm-external-fill",
      "sentence": "97% of non-executive roles were filled externally at the median US organisation in 2026, up from 93% in 2025, according to SHRM.",
      "value": 97,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "SHRM",
      "source_title": "2026 Recruiting Executives Benchmarking: Attracting Critical Talent",
      "source_url": "https://www.shrm.org/topics-tools/research/recruiting-benchmarking",
      "source_published": "June 2026",
      "archive_url": "https://web.archive.org/web/20261013231218/https://www.shrm.org/topics-tools/research/recruiting-benchmarking",
      "sample": "SHRM 2026 benchmarking data from HR executives and leaders at more than 4,600 organisations. Full report is member-only.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-shrm-external-fill"
    },
    {
      "id": "eb-shrm-reqs-per-recruiter",
      "sentence": "Median requisitions per recruiter rose 67% at extra-large US organisations in 2026, according to SHRM.",
      "value": 67,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "SHRM",
      "source_title": "2026 Recruiting Executives Benchmarking: Attracting Critical Talent",
      "source_url": "https://www.shrm.org/topics-tools/research/recruiting-benchmarking",
      "source_published": "June 2026",
      "archive_url": "https://web.archive.org/web/20261013231218/https://www.shrm.org/topics-tools/research/recruiting-benchmarking",
      "sample": "SHRM 2026 benchmarking data from HR executives and leaders at more than 4,600 organisations. Full report is member-only.",
      "method": "",
      "verified_on": "2026-10-26",
      "url": "https://statisticsglobal.org/employer-branding-statistics/#stat-eb-shrm-reqs-per-recruiter"
    }
  ]
}