{ "title": "Facebook Advertising Statistics 2026: Revenue, Prices, Users and Costs", "url": "https://statisticsglobal.org/facebook-advertising-statistics/", "updated": "2026-10-26", "licence": "https://statisticsglobal.org/data-licence/", "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/facebook-advertising-statistics/)", "statistics": [ { "id": "fba-ad-revenue-q3-2026", "sentence": "Meta advertising revenue was $63.1 billion worldwide in the third quarter of 2026, up 26% year on year, according to Meta Platforms.", "value": 63.1, "unit": "$ billion", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Meta Reports Third Quarter 2026 Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066700/meta-09302026xexhibit991.htm", "source_published": "21 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-revenue-q3-2026" }, { "id": "fba-ad-revenue-2025", "sentence": "Meta advertising revenue reached $196.2 billion worldwide in 2025, according to Meta Platforms.", "value": 196.2, "unit": "$ billion", "place": "Worldwide", "data_year": "2025", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2025", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "source_published": "29 January 2026", "archive_url": "http://web.archive.org/web/20261010162533/https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "sample": "Audited annual results, worldwide", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-revenue-2025" }, { "id": "fba-impressions-q3-2026", "sentence": "Meta ad impressions rose 10% and average price per ad rose 14% worldwide in the third quarter of 2026, according to Meta Platforms.", "value": 10, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Meta Reports Third Quarter 2026 Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066700/meta-09302026xexhibit991.htm", "source_published": "21 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-impressions-q3-2026" }, { "id": "fba-dap-sep-2026", "sentence": "Meta Family daily active people averaged 3.64 billion in September 2026, up 3% year on year, according to Meta Platforms.", "value": 3.64, "unit": "billion", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Meta Reports Third Quarter 2026 Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066700/meta-09302026xexhibit991.htm", "source_published": "21 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-dap-sep-2026" }, { "id": "fba-us-adults-facebook-2025", "sentence": "71% of US adults used Facebook in 2025, according to Pew Research Center.", "value": 71, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans' Social Media Use 2025", "source_url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/", "source_published": "20 November 2025", "archive_url": "http://web.archive.org/web/20261013082752/https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/", "sample": "5,022 US adults, 5 February to 18 June 2025, National Public Opinion Reference Survey run by SSRS, address-based sample, web, mail and phone, weighted", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-us-adults-facebook-2025" }, { "id": "fba-ad-revenue-2024", "sentence": "Meta advertising revenue reached $160.6 billion worldwide in 2024, according to Meta Platforms.", "value": 160.6, "unit": "$ billion", "place": "Worldwide", "data_year": "2024", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2025", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "source_published": "29 January 2026", "archive_url": "http://web.archive.org/web/20261010162533/https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "sample": "Audited annual results, worldwide", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-revenue-2024" }, { "id": "fba-ad-revenue-2023", "sentence": "Meta advertising revenue reached $131.9 billion worldwide in 2023, according to Meta Platforms.", "value": 131.9, "unit": "$ billion", "place": "Worldwide", "data_year": "2023", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2025", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "source_published": "29 January 2026", "archive_url": "http://web.archive.org/web/20261010162533/https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "sample": "Audited annual results, worldwide", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-revenue-2023" }, { "id": "fba-ad-revenue-2022", "sentence": "Meta advertising revenue was $113.6 billion worldwide in 2022, according to Meta Platforms.", "value": 113.6, "unit": "$ billion", "place": "Worldwide", "data_year": "2022", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2024", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm", "source_published": "30 January 2025", "archive_url": "http://web.archive.org/web/20261009180403/https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm", "sample": "Audited annual results, worldwide", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-revenue-2022" }, { "id": "fba-ad-growth-2025", "sentence": "Meta advertising revenue grew 22.1% worldwide in 2025, calculated by StatisticsGlobal from Meta Platforms data.", "value": 22.1, "unit": "%", "place": "Worldwide", "data_year": "2025", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2025", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "source_published": "29 January 2026", "archive_url": "http://web.archive.org/web/20261010162533/https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "sample": "Audited annual results, worldwide", "method": "$196,175 million in 2025 / $160,633 million in 2024 - 1 = 22.1%.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-growth-2025" }, { "id": "fba-ad-growth-2024", "sentence": "Meta advertising revenue grew 21.7% worldwide in 2024, calculated by StatisticsGlobal from Meta Platforms data.", "value": 21.7, "unit": "%", "place": "Worldwide", "data_year": "2024", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2025", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "source_published": "29 January 2026", "archive_url": "http://web.archive.org/web/20261010162533/https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "sample": "Audited annual results, worldwide", "method": "$160,633 million in 2024 / $131,948 million in 2023 - 1 = 21.7%.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-growth-2024" }, { "id": "fba-ad-growth-2023", "sentence": "Meta advertising revenue grew 16.1% worldwide in 2023, calculated by StatisticsGlobal from Meta Platforms data.", "value": 16.1, "unit": "%", "place": "Worldwide", "data_year": "2023", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2024", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm", "source_published": "30 January 2025", "archive_url": "http://web.archive.org/web/20261009180403/https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm", "sample": "Audited annual results, worldwide", "method": "$131,948 million in 2023 / $113,642 million in 2022 - 1 = 16.1%. Both figures from the fiscal 2024 Form 10-K.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-growth-2023" }, { "id": "fba-ad-revenue-9m-2026", "sentence": "Meta advertising revenue reached $177.4 billion worldwide in the first nine months of 2026, up 29%, according to Meta Platforms.", "value": 177.4, "unit": "$ billion", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Meta Reports Third Quarter 2026 Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066700/meta-09302026xexhibit991.htm", "source_published": "21 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-revenue-9m-2026" }, { "id": "fba-ad-share-q3-2026", "sentence": "Advertising made up 97.6% of Meta total revenue in the third quarter of 2026, calculated by StatisticsGlobal from Meta Platforms data.", "value": 97.6, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Meta Reports Third Quarter 2026 Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066700/meta-09302026xexhibit991.htm", "source_published": "21 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data", "method": "$63,061 million advertising revenue / $64,601 million total revenue = 97.6%.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-share-q3-2026" }, { "id": "fba-ad-revenue-q4-2025", "sentence": "Meta advertising revenue was about $58.1 billion worldwide in the fourth quarter of 2025, calculated by StatisticsGlobal from Meta Platforms data.", "value": 58.1, "unit": "$ billion", "place": "Worldwide", "data_year": "2025", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2025", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "source_published": "29 January 2026", "archive_url": "http://web.archive.org/web/20261010162533/https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "sample": "Audited annual results, worldwide", "method": "$196,175 million full-year 2025 advertising revenue (Form 10-K) - $138,037 million for the first nine months of 2025 (Q3 2026 results, prior-year column) = $58,138 million.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-revenue-q4-2025" }, { "id": "fba-ad-revenue-q1-2026", "sentence": "Meta advertising revenue was about $55.0 billion worldwide in the first quarter of 2026, calculated by StatisticsGlobal from Meta Platforms data.", "value": 55, "unit": "$ billion", "place": "Worldwide", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended June 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026050705/meta-20260630.htm", "source_published": "30 July 2026", "archive_url": "http://web.archive.org/web/20261012105356/https://www.sec.gov/Archives/edgar/data/1326801/000162828026050705/meta-20260630.htm", "sample": "Company results, worldwide, unaudited quarterly data", "method": "$114,387 million first-half 2026 advertising revenue - $59,363 million in Q2 2026 = $55,024 million. Both from the Q2 2026 Form 10-Q.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-revenue-q1-2026" }, { "id": "fba-ad-revenue-q2-2026", "sentence": "Meta advertising revenue was $59.4 billion worldwide in the second quarter of 2026, according to Meta Platforms.", "value": 59.4, "unit": "$ billion", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended June 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026050705/meta-20260630.htm", "source_published": "30 July 2026", "archive_url": "http://web.archive.org/web/20261012105356/https://www.sec.gov/Archives/edgar/data/1326801/000162828026050705/meta-20260630.htm", "sample": "Company results, worldwide, unaudited quarterly data", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-revenue-q2-2026" }, { "id": "fba-q4-2026-outlook", "sentence": "Meta expects total revenue of $73 billion to $76 billion in the fourth quarter of 2026, according to Meta Platforms.", "value": "73-76", "unit": "$ billion", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Meta Reports Third Quarter 2026 Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066700/meta-09302026xexhibit991.htm", "source_published": "21 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-q4-2026-outlook" }, { "id": "fba-implied-2026-revenue", "sentence": "Meta total revenue is on track for $254.7 billion to $257.7 billion in 2026, up 27% to 28%, calculated by StatisticsGlobal from Meta Platforms guidance.", "value": "254.7-257.7", "unit": "$ billion", "place": "Worldwide", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Meta Reports Third Quarter 2026 Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066700/meta-09302026xexhibit991.htm", "source_published": "21 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data", "method": "$181,712 million revenue for the first nine months of 2026 + Q4 2026 guidance of $73,000 to $76,000 million = $254,712 to $257,712 million. Compared with $200,966 million in 2025 (Form 10-K): +26.7% to +28.2%.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-implied-2026-revenue" }, { "id": "fba-impressions-9m-2026", "sentence": "Meta ad impressions rose 14% and average price per ad rose 13% in the first nine months of 2026, according to Meta Platforms.", "value": 14, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended September 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066773/meta-20260930.htm", "source_published": "22 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, worldwide, unaudited quarterly data", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-impressions-9m-2026" }, { "id": "fba-impressions-2025", "sentence": "Meta ad impressions rose 12% and average price per ad rose 9% worldwide in 2025, according to Meta Platforms.", "value": 12, "unit": "%", "place": "Worldwide", "data_year": "2025", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2025", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "source_published": "29 January 2026", "archive_url": "http://web.archive.org/web/20261010162533/https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "sample": "Audited annual results, worldwide", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-impressions-2025" }, { "id": "fba-impressions-2024", "sentence": "Meta ad impressions rose 11% and average price per ad rose 10% worldwide in 2024, according to Meta Platforms.", "value": 11, "unit": "%", "place": "Worldwide", "data_year": "2024", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2024", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm", "source_published": "30 January 2025", "archive_url": "http://web.archive.org/web/20261009180403/https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm", "sample": "Audited annual results, worldwide", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-impressions-2024" }, { "id": "fba-impressions-2023", "sentence": "Meta ad impressions rose 28% while average price per ad fell 9% worldwide in 2023, according to Meta Platforms.", "value": 28, "unit": "%", "place": "Worldwide", "data_year": "2023", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2024", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm", "source_published": "30 January 2025", "archive_url": "http://web.archive.org/web/20261009180403/https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm", "sample": "Audited annual results, worldwide", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-impressions-2023" }, { "id": "fba-volume-price-q3-2026", "sentence": "Impression and price growth combine to 25.4% for Meta in the third quarter of 2026, against 25.9% ad revenue growth, calculated by StatisticsGlobal from Meta Platforms data.", "value": 25.4, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Meta Reports Third Quarter 2026 Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066700/meta-09302026xexhibit991.htm", "source_published": "21 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data", "method": "1.10 (impressions) x 1.14 (price per ad) - 1 = 25.4%. Reported ad revenue growth: $63,061m / $50,082m - 1 = 25.9%. The gap comes from Meta rounding both growth rates to whole numbers.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-volume-price-q3-2026" }, { "id": "fba-volume-price-2023", "sentence": "Price per ad cut 2023 Meta ad growth from a 28% rise in impressions to 16.5%, calculated by StatisticsGlobal from Meta Platforms data.", "value": 16.5, "unit": "%", "place": "Worldwide", "data_year": "2023", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2024", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm", "source_published": "30 January 2025", "archive_url": "http://web.archive.org/web/20261009180403/https://www.sec.gov/Archives/edgar/data/1326801/000132680125000017/meta-20241231.htm", "sample": "Audited annual results, worldwide", "method": "1.28 (impressions) x 0.91 (price per ad) - 1 = 16.5%. Reported ad revenue growth in 2023 was 16.1% ($131,948m / $113,642m - 1).", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-volume-price-2023" }, { "id": "fba-price-share-q3-2026", "sentence": "Price per ad drove more of Meta ad revenue growth than impressions in the third quarter of 2026, 14% against 10%, according to Meta Platforms.", "value": 14, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended September 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066773/meta-20260930.htm", "source_published": "22 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, worldwide, unaudited quarterly data", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-price-share-q3-2026" }, { "id": "fba-rev-usc-q3-2026", "sentence": "Meta revenue from US and Canada customers was $26.2 billion in the third quarter of 2026, according to Meta Platforms.", "value": 26.2, "unit": "$ billion", "place": "United States and Canada", "data_year": "2026", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended September 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066773/meta-20260930.htm", "source_published": "22 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, worldwide, unaudited quarterly data", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-rev-usc-q3-2026" }, { "id": "fba-rev-usc-share-q3-2026", "sentence": "US and Canada customers made up 40.6% of Meta revenue in the third quarter of 2026, calculated by StatisticsGlobal from Meta Platforms data.", "value": 40.6, "unit": "%", "place": "United States and Canada", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended September 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066773/meta-20260930.htm", "source_published": "22 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, worldwide, unaudited quarterly data", "method": "$26,217 million / $64,601 million total revenue = 40.6%. Revenue by customer billing address.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-rev-usc-share-q3-2026" }, { "id": "fba-rev-usc-growth-q3-2026", "sentence": "Meta revenue from US and Canada customers grew 33.0% in the third quarter of 2026, calculated by StatisticsGlobal from Meta Platforms data.", "value": 33, "unit": "%", "place": "United States and Canada", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended September 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066773/meta-20260930.htm", "source_published": "22 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, worldwide, unaudited quarterly data", "method": "$26,217 million in Q3 2026 / $19,708 million in Q3 2025 - 1 = 33.0%.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-rev-usc-growth-q3-2026" }, { "id": "fba-rev-eu-growth-q3-2026", "sentence": "Meta revenue from European customers grew 21.2% to $14.0 billion in the third quarter of 2026, calculated by StatisticsGlobal from Meta Platforms data.", "value": 21.2, "unit": "%", "place": "Europe", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended September 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066773/meta-20260930.htm", "source_published": "22 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, worldwide, unaudited quarterly data", "method": "$14,023 million in Q3 2026 / $11,566 million in Q3 2025 - 1 = 21.2%. Europe includes Russia and Turkey.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-rev-eu-growth-q3-2026" }, { "id": "fba-rev-apac-growth-q3-2026", "sentence": "Meta revenue from Asia-Pacific customers grew 18.8% to $17.0 billion in the third quarter of 2026, calculated by StatisticsGlobal from Meta Platforms data.", "value": 18.8, "unit": "%", "place": "Asia-Pacific", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended September 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066773/meta-20260930.htm", "source_published": "22 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, worldwide, unaudited quarterly data", "method": "$16,993 million in Q3 2026 / $14,304 million in Q3 2025 - 1 = 18.8%.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-rev-apac-growth-q3-2026" }, { "id": "fba-rev-row-growth-q3-2026", "sentence": "Meta revenue from Rest of World customers grew 30.1% to $7.4 billion in the third quarter of 2026, calculated by StatisticsGlobal from Meta Platforms data.", "value": 30.1, "unit": "%", "place": "Rest of World", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended September 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066773/meta-20260930.htm", "source_published": "22 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, worldwide, unaudited quarterly data", "method": "$7,368 million in Q3 2026 / $5,664 million in Q3 2025 - 1 = 30.1%. Rest of World is Africa, Latin America and the Middle East.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-rev-row-growth-q3-2026" }, { "id": "fba-rev-usc-2025", "sentence": "Meta revenue from US and Canada customers was $78.9 billion in 2025, up from $63.2 billion in 2024, according to Meta Platforms.", "value": 78.9, "unit": "$ billion", "place": "United States and Canada", "data_year": "2025", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2025", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "source_published": "29 January 2026", "archive_url": "http://web.archive.org/web/20261010162533/https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "sample": "Audited annual results, worldwide", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-rev-usc-2025" }, { "id": "fba-rev-usc-growth-2025", "sentence": "Meta revenue from US and Canada customers grew 24.8% in 2025, faster than any other region, calculated by StatisticsGlobal from Meta Platforms data.", "value": 24.8, "unit": "%", "place": "United States and Canada", "data_year": "2025", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2025", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "source_published": "29 January 2026", "archive_url": "http://web.archive.org/web/20261010162533/https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "sample": "Audited annual results, worldwide", "method": "$78,866 million in 2025 / $63,207 million in 2024 - 1 = 24.8%. Other regions: Europe +21.4%, Asia-Pacific +19.6%, Rest of World +21.1%.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-rev-usc-growth-2025" }, { "id": "fba-dap-dec-2025", "sentence": "Meta Family daily active people averaged 3.58 billion in December 2025, up 7% year on year, according to Meta Platforms.", "value": 3.58, "unit": "billion", "place": "Worldwide", "data_year": "2025", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2025", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "source_published": "29 January 2026", "archive_url": "http://web.archive.org/web/20261010162533/https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "sample": "Audited annual results, worldwide", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-dap-dec-2025" }, { "id": "fba-arpp-q3-2026", "sentence": "Meta average revenue per person was $17.72 worldwide in the third quarter of 2026, up 23%, according to Meta Platforms.", "value": 17.72, "unit": "$", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended September 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066773/meta-20260930.htm", "source_published": "22 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, worldwide, unaudited quarterly data", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-arpp-q3-2026" }, { "id": "fba-arpp-2025", "sentence": "Meta annual average revenue per person was $57.03 worldwide in 2025, up 15%, according to Meta Platforms.", "value": 57.03, "unit": "$", "place": "Worldwide", "data_year": "2025", "source_type": "Filing", "publisher": "Meta Platforms", "source_title": "Form 10-K, fiscal year 2025", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "source_published": "29 January 2026", "archive_url": "http://web.archive.org/web/20261010162533/https://www.sec.gov/Archives/edgar/data/1326801/000162828026003942/meta-20251231.htm", "sample": "Audited annual results, worldwide", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-arpp-2025" }, { "id": "fba-ad-per-dap-q3-2026", "sentence": "Meta earned about $17.32 in ad revenue per daily active person in the third quarter of 2026, calculated by StatisticsGlobal from Meta Platforms data.", "value": 17.32, "unit": "$", "place": "Worldwide", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Meta Reports Third Quarter 2026 Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026066700/meta-09302026xexhibit991.htm", "source_published": "21 October 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/meta/meta-figures-2026-10-26.csv", "sample": "Company results, Family of Apps advertising, worldwide, unaudited quarterly data", "method": "$63,061 million Q3 2026 advertising revenue / 3,640 million DAP (September 2026 average) = $17.32. Meta's own ARPP ($17.72) uses all Family of Apps revenue and the average of DAP at the start and end of the quarter.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ad-per-dap-q3-2026" }, { "id": "fba-us-adults-youtube-2025", "sentence": "84% of US adults used YouTube in 2025, compared with 71% for Facebook, according to Pew Research Center.", "value": 84, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans' Social Media Use 2025", "source_url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/", "source_published": "20 November 2025", "archive_url": "http://web.archive.org/web/20261013082752/https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/", "sample": "5,022 US adults, 5 February to 18 June 2025, National Public Opinion Reference Survey run by SSRS, address-based sample, web, mail and phone, weighted", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-us-adults-youtube-2025" }, { "id": "fba-us-adults-instagram-2025", "sentence": "50% of US adults used Instagram and 37% used TikTok in 2025, according to Pew Research Center.", "value": 50, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans' Social Media Use 2025", "source_url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/", "source_published": "20 November 2025", "archive_url": "http://web.archive.org/web/20261013082752/https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/", "sample": "5,022 US adults, 5 February to 18 June 2025, National Public Opinion Reference Survey run by SSRS, address-based sample, web, mail and phone, weighted", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-us-adults-instagram-2025" }, { "id": "fba-us-30-49-facebook-2025", "sentence": "80% of US adults aged 30 to 49 used Facebook in 2025, the highest of any age group, according to Pew Research Center.", "value": 80, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans' Social Media Use 2025", "source_url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/", "source_published": "20 November 2025", "archive_url": "http://web.archive.org/web/20261013082752/https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/", "sample": "5,022 US adults, 5 February to 18 June 2025, National Public Opinion Reference Survey run by SSRS, address-based sample, web, mail and phone, weighted", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-us-30-49-facebook-2025" }, { "id": "fba-us-several-daily-2025", "sentence": "37% of US adults visited Facebook several times a day in 2025, against 33% for YouTube, according to Pew Research Center.", "value": 37, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans' Social Media Use 2025", "source_url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/", "source_published": "20 November 2025", "archive_url": "http://web.archive.org/web/20261013082752/https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/", "sample": "5,123 US adults on the American Trends Panel, 24 February to 2 March 2025, online or by phone, weighted", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-us-several-daily-2025" }, { "id": "fba-uk-news-facebook-2026", "sentence": "39% of UK adults got news from Facebook in 2025-26, the most of any social platform, according to Ofcom.", "value": 39, "unit": "%", "place": "United Kingdom", "data_year": "2025-26", "source_type": "Official", "publisher": "Ofcom", "source_title": "News consumption in the UK 2026 (supporting slides)", "source_url": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/adult-and-childrens-news-consumption-survey-2026/news-consumption-in-the-uk-2026_supporting-slides.pdf", "source_published": "15 September 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/ofcom/news-consumption-2026-figures-2026-10-26.csv", "sample": "5,397 UK adults aged 16+, November 2025 to March 2026, online panel (about 70%) and face to face (about 30%), weighted. Fieldwork by Critical Research", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-uk-news-facebook-2026" }, { "id": "fba-uk-news-youtube-instagram-2026", "sentence": "33% of UK adults got news from YouTube and 26% from Instagram in 2025-26, according to Ofcom.", "value": 33, "unit": "%", "place": "United Kingdom", "data_year": "2025-26", "source_type": "Official", "publisher": "Ofcom", "source_title": "News consumption in the UK 2026 (supporting slides)", "source_url": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/adult-and-childrens-news-consumption-survey-2026/news-consumption-in-the-uk-2026_supporting-slides.pdf", "source_published": "15 September 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/ofcom/news-consumption-2026-figures-2026-10-26.csv", "sample": "5,397 UK adults aged 16+, November 2025 to March 2026, online panel (about 70%) and face to face (about 30%), weighted. Fieldwork by Critical Research", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-uk-news-youtube-instagram-2026" }, { "id": "fba-uk-news-gap-2026", "sentence": "Facebook reached 6 percentage points more UK adults for news than YouTube in 2025-26, calculated by StatisticsGlobal from Ofcom data.", "value": 6, "unit": "percentage points", "place": "United Kingdom", "data_year": "2025-26", "source_type": "Our analysis", "publisher": "Ofcom", "source_title": "News consumption in the UK 2026 (supporting slides)", "source_url": "https://www.ofcom.org.uk/siteassets/resources/documents/research-and-data/online-research/adult-and-childrens-news-consumption-survey-2026/news-consumption-in-the-uk-2026_supporting-slides.pdf", "source_published": "15 September 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/ofcom/news-consumption-2026-figures-2026-10-26.csv", "sample": "5,397 UK adults aged 16+, November 2025 to March 2026, online panel (about 70%) and face to face (about 30%), weighted. Fieldwork by Critical Research", "method": "39% Facebook - 33% YouTube = 6 points. Share of UK adults 16+ who used each platform for news in the past month.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-uk-news-gap-2026" }, { "id": "fba-cpc-traffic-2026", "sentence": "Facebook traffic ads had a median cost per click of $0.60 in the US in 2026, down from $0.70, according to LocaliQ.", "value": 0.6, "unit": "$", "place": "United States", "data_year": "2026", "source_type": "Vendor report", "publisher": "LocaliQ", "source_title": "Facebook Ads Benchmarks for 2026 (WordStream by LocaliQ)", "source_url": "https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "source_published": "updated 15 September 2026, accessed 26 October 2026", "archive_url": "http://web.archive.org/web/20261014004305/https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "sample": "Median of US Facebook ad campaigns run through LocaliQ and WordStream, 1 April 2025 to 30 June 2026: 1,377 traffic campaigns and 452 leads campaigns. Vendor client data, not a market census", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-cpc-traffic-2026" }, { "id": "fba-ctr-traffic-2026", "sentence": "Facebook traffic ads had a median click-through rate of 1.93% in the US in 2026, up from 1.71%, according to LocaliQ.", "value": 1.93, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Vendor report", "publisher": "LocaliQ", "source_title": "Facebook Ads Benchmarks for 2026 (WordStream by LocaliQ)", "source_url": "https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "source_published": "updated 15 September 2026, accessed 26 October 2026", "archive_url": "http://web.archive.org/web/20261014004305/https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "sample": "Median of US Facebook ad campaigns run through LocaliQ and WordStream, 1 April 2025 to 30 June 2026: 1,377 traffic campaigns and 452 leads campaigns. Vendor client data, not a market census", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ctr-traffic-2026" }, { "id": "fba-ctr-leads-2026", "sentence": "Facebook lead ads had a median click-through rate of 2.70% and cost per click of $1.80 in the US in 2026, according to LocaliQ.", "value": 2.7, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Vendor report", "publisher": "LocaliQ", "source_title": "Facebook Ads Benchmarks for 2026 (WordStream by LocaliQ)", "source_url": "https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "source_published": "updated 15 September 2026, accessed 26 October 2026", "archive_url": "http://web.archive.org/web/20261014004305/https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "sample": "Median of US Facebook ad campaigns run through LocaliQ and WordStream, 1 April 2025 to 30 June 2026: 1,377 traffic campaigns and 452 leads campaigns. Vendor client data, not a market census", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-ctr-leads-2026" }, { "id": "fba-cpl-2026", "sentence": "Facebook lead ads had a median cost per lead of $27.39 in the US in 2026, almost flat on 2025, according to LocaliQ.", "value": 27.39, "unit": "$", "place": "United States", "data_year": "2026", "source_type": "Vendor report", "publisher": "LocaliQ", "source_title": "Facebook Ads Benchmarks for 2026 (WordStream by LocaliQ)", "source_url": "https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "source_published": "updated 15 September 2026, accessed 26 October 2026", "archive_url": "http://web.archive.org/web/20261014004305/https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "sample": "Median of US Facebook ad campaigns run through LocaliQ and WordStream, 1 April 2025 to 30 June 2026: 1,377 traffic campaigns and 452 leads campaigns. Vendor client data, not a market census", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-cpl-2026" }, { "id": "fba-cvr-leads-2026", "sentence": "Facebook lead ads had a median conversion rate of 8.54% in the US in 2026, according to LocaliQ.", "value": 8.54, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Vendor report", "publisher": "LocaliQ", "source_title": "Facebook Ads Benchmarks for 2026 (WordStream by LocaliQ)", "source_url": "https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "source_published": "updated 15 September 2026, accessed 26 October 2026", "archive_url": "http://web.archive.org/web/20261014004305/https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "sample": "Median of US Facebook ad campaigns run through LocaliQ and WordStream, 1 April 2025 to 30 June 2026: 1,377 traffic campaigns and 452 leads campaigns. Vendor client data, not a market census", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-cvr-leads-2026" }, { "id": "fba-cpc-ratio-2026", "sentence": "A click on a Facebook lead ad cost 3 times a click on a traffic ad in the US in 2026, calculated by StatisticsGlobal from LocaliQ data.", "value": 3, "unit": "x", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "LocaliQ", "source_title": "Facebook Ads Benchmarks for 2026 (WordStream by LocaliQ)", "source_url": "https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "source_published": "updated 15 September 2026, accessed 26 October 2026", "archive_url": "http://web.archive.org/web/20261014004305/https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "sample": "Median of US Facebook ad campaigns run through LocaliQ and WordStream, 1 April 2025 to 30 June 2026: 1,377 traffic campaigns and 452 leads campaigns. Vendor client data, not a market census", "method": "$1.80 median CPC for leads campaigns / $0.60 median CPC for traffic campaigns = 3.0.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-cpc-ratio-2026" }, { "id": "fba-cpc-industry-range-2026", "sentence": "Facebook traffic ad CPC ranged from $0.34 in arts and entertainment to $0.86 in finance and insurance in the US in 2026, according to LocaliQ.", "value": 0.86, "unit": "$", "place": "United States", "data_year": "2026", "source_type": "Vendor report", "publisher": "LocaliQ", "source_title": "Facebook Ads Benchmarks for 2026 (WordStream by LocaliQ)", "source_url": "https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "source_published": "updated 15 September 2026, accessed 26 October 2026", "archive_url": "http://web.archive.org/web/20261014004305/https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "sample": "Median of US Facebook ad campaigns run through LocaliQ and WordStream, 1 April 2025 to 30 June 2026: 1,377 traffic campaigns and 452 leads campaigns. Vendor client data, not a market census", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-cpc-industry-range-2026" }, { "id": "fba-price-vs-cpc-2026", "sentence": "Meta average price per ad rose 13% in the first nine months of 2026 while LocaliQ clients' Facebook traffic CPC fell 14.3%, calculated by StatisticsGlobal.", "value": 14.3, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Our analysis", "publisher": "LocaliQ", "source_title": "Facebook Ads Benchmarks for 2026 (WordStream by LocaliQ)", "source_url": "https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "source_published": "updated 15 September 2026, accessed 26 October 2026", "archive_url": "http://web.archive.org/web/20261014004305/https://www.wordstream.com/blog/facebook-ads-benchmarks-2026", "sample": "Median of US Facebook ad campaigns run through LocaliQ and WordStream, 1 April 2025 to 30 June 2026: 1,377 traffic campaigns and 452 leads campaigns. Vendor client data, not a market census", "method": "Meta: average price per ad +13% year on year, first nine months of 2026 (Form 10-Q). LocaliQ: median US traffic CPC $0.60 vs $0.70 a year earlier = -14.3%. Different scopes: all Meta ads worldwide vs a vendor sample of US campaigns.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-price-vs-cpc-2026" }, { "id": "fba-google-ads-q2-2026", "sentence": "Google advertising revenue was $81.6 billion worldwide in the second quarter of 2026, up from $71.3 billion, according to Alphabet.", "value": 81.6, "unit": "$ billion", "place": "Worldwide", "data_year": "2026", "source_type": "Filing", "publisher": "Alphabet", "source_title": "Alphabet Announces Second Quarter 2026 Results (Form 8-K, Exhibit 99.1)", "source_url": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm", "source_published": "22 July 2026", "archive_url": "https://web.archive.org/web/20261005090132/https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm", "sample": "Company results, Google advertising (Search & other, YouTube ads, Google Network), worldwide, unaudited quarterly data", "method": "", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-google-ads-q2-2026" }, { "id": "fba-meta-vs-google-q2-2026", "sentence": "Meta advertising revenue equalled 72.7% of Google advertising revenue in the second quarter of 2026, calculated by StatisticsGlobal from Meta Platforms and Alphabet data.", "value": 72.7, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended June 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026050705/meta-20260630.htm", "source_published": "30 July 2026", "archive_url": "http://web.archive.org/web/20261012105356/https://www.sec.gov/Archives/edgar/data/1326801/000162828026050705/meta-20260630.htm", "sample": "Company results, worldwide, unaudited quarterly data", "method": "$59,363 million Meta advertising revenue (Q2 2026 Form 10-Q) / $81,629 million Google advertising revenue (Alphabet Q2 2026 results) = 72.7%.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-meta-vs-google-q2-2026" }, { "id": "fba-growth-gap-q2-2026", "sentence": "Meta ad revenue grew 27.5% in the second quarter of 2026, against 14.4% for Google advertising, calculated by StatisticsGlobal from Meta Platforms and Alphabet data.", "value": 27.5, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Our analysis", "publisher": "Meta Platforms", "source_title": "Form 10-Q, quarter ended June 30, 2026", "source_url": "https://www.sec.gov/Archives/edgar/data/1326801/000162828026050705/meta-20260630.htm", "source_published": "30 July 2026", "archive_url": "http://web.archive.org/web/20261012105356/https://www.sec.gov/Archives/edgar/data/1326801/000162828026050705/meta-20260630.htm", "sample": "Company results, worldwide, unaudited quarterly data", "method": "Meta: $59,363m / $46,563m - 1 = 27.5%. Google advertising: $81,629m / $71,340m - 1 = 14.4%. Gap 13.1 points.", "verified_on": "2026-10-26", "url": "https://statisticsglobal.org/facebook-advertising-statistics/#stat-fba-growth-gap-q2-2026" } ] }