{
  "title": "Google Search Statistics 2026: Searches per Day, Zero-Click, Revenue and AI",
  "url": "https://statisticsglobal.org/google-search-statistics/",
  "updated": "2026-10-25",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/google-search-statistics/)",
  "statistics": [
    {
      "id": "gs-searches-per-day",
      "sentence": "Google handled about 13.7 billion searches a day in 2025, calculated by StatisticsGlobal from Google data.",
      "value": 13.7,
      "unit": " billion",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Google",
      "source_title": "AI, personalization and the future of shopping",
      "source_url": "https://blog.google/products/ads-commerce/ai-personalization-and-the-future-of-shopping/",
      "source_published": "3 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260928200827/https://blog.google/products/ads-commerce/ai-personalization-and-the-future-of-shopping/",
      "sample": "Google internal figure, stated once in a company blog post. Google does not publish a regular search count or explain how searches are counted.",
      "method": "5 trillion searches a year / 365 days = 13.7 billion a day. Google says \"more than 5 trillion\", so this is a floor.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-searches-per-day"
    },
    {
      "id": "gs-zero-click-us-2026",
      "sentence": "68.01% of US Google searches ended without a click from January to April 2026, according to SparkToro.",
      "value": 68.01,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "In 2026, Less than One Third of Google Searches Still Send a Click",
      "source_url": "https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "source_published": "8 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022182135/https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "sample": "Similarweb US desktop and mobile web clickstream panel, January to April 2026. Excludes the Google mobile search app. Weighted two-thirds mobile, one-third desktop. SparkToro sells audience research software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-zero-click-us-2026"
    },
    {
      "id": "gs-rev-ttm",
      "sentence": "Google Search & other revenue was $243.3 billion in the 12 months to June 2026, calculated by StatisticsGlobal from Alphabet data.",
      "value": 243.3,
      "unit": " billion USD",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Alphabet",
      "source_title": "Alphabet Announces Second Quarter 2026 Results (Form 8-K, Exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm",
      "source_published": "22 July 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005090132/https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm",
      "sample": "Quarterly earnings release filed with the US SEC. Alphabet reports \"Google Search & other\" as a single revenue line.",
      "method": "Sum of four quarters in millions: Q3 2025 $56,567 + Q4 2025 $63,073 + Q1 2026 $60,399 + Q2 2026 $63,271 = $243,310 million.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-rev-ttm"
    },
    {
      "id": "gs-share-statcounter",
      "sentence": "Google had 89.94% of worldwide search engine market share in September 2026, according to StatCounter Global Stats.",
      "value": 89.94,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "StatCounter Global Stats",
      "source_title": "Search Engine Market Share Worldwide",
      "source_url": "https://gs.statcounter.com/search-engine-market-share",
      "source_published": "monthly series to September 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261016063955/https://gs.statcounter.com/search-engine-market-share",
      "sample": "Search engine referrals to websites that run StatCounter tracking code. Counts clicks to websites, not searches.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-share-statcounter"
    },
    {
      "id": "gs-pew-click-drop",
      "sentence": "US Google users were 47% less likely to click a result when an AI summary appeared in March 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 47,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Tracked browsing of 900 US adults in KnowledgePanel Digital, March 1 to 31, 2025. 68,879 unique Google searches, 12,593 with an AI summary.",
      "method": "1 - (8% click rate with an AI summary / 15% without) = 46.7%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-pew-click-drop"
    },
    {
      "id": "gs-searches-per-year",
      "sentence": "Google handled more than 5 trillion searches a year as of March 2025, according to Google.",
      "value": "5 trillion+",
      "unit": "",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Google",
      "source_title": "AI, personalization and the future of shopping",
      "source_url": "https://blog.google/products/ads-commerce/ai-personalization-and-the-future-of-shopping/",
      "source_published": "3 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260928200827/https://blog.google/products/ads-commerce/ai-personalization-and-the-future-of-shopping/",
      "sample": "Google internal figure, stated once in a company blog post. Google does not publish a regular search count or explain how searches are counted.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-searches-per-year"
    },
    {
      "id": "gs-searches-per-second",
      "sentence": "Google handled about 158,000 searches a second in 2025, calculated by StatisticsGlobal from Google data.",
      "value": 158000,
      "unit": "",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Google",
      "source_title": "AI, personalization and the future of shopping",
      "source_url": "https://blog.google/products/ads-commerce/ai-personalization-and-the-future-of-shopping/",
      "source_published": "3 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260928200827/https://blog.google/products/ads-commerce/ai-personalization-and-the-future-of-shopping/",
      "sample": "Google internal figure, stated once in a company blog post. Google does not publish a regular search count or explain how searches are counted.",
      "method": "5 trillion searches a year / 31,536,000 seconds in a year = 158,549, rounded down to 158,000. A floor, as Google says \"more than 5 trillion\".",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-searches-per-second"
    },
    {
      "id": "gs-shopping-per-day",
      "sentence": "People shopped more than 1 billion times a day across Google in 2025, according to Google.",
      "value": "1 billion+",
      "unit": "",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Google",
      "source_title": "AI, personalization and the future of shopping",
      "source_url": "https://blog.google/products/ads-commerce/ai-personalization-and-the-future-of-shopping/",
      "source_published": "3 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260928200827/https://blog.google/products/ads-commerce/ai-personalization-and-the-future-of-shopping/",
      "sample": "Google internal figure, stated once in a company blog post. Google does not publish a regular search count or explain how searches are counted.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-shopping-per-day"
    },
    {
      "id": "gs-sparktoro-daily-estimate",
      "sentence": "SparkToro estimated Google served at least 16.4 billion searches a day worldwide in 2024, about 20% above the daily rate implied by Google, calculated by StatisticsGlobal.",
      "value": 20,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "SparkToro",
      "source_title": "New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?",
      "source_url": "https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "source_published": "4 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260722041008/https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "sample": "Datos US desktop web clickstream panel, January 2023 to January 2025. Unique searches only (same term on the same day counted once). Excludes mobile apps. Sample size not published.",
      "method": "SparkToro estimate of 16.4 billion a day / 13.7 billion a day (Google: 5 trillion a year / 365) = 1.20. SparkToro built its figure from global market share, internet users and an assumption that mobile and desktop volumes are similar.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-sparktoro-daily-estimate"
    },
    {
      "id": "gs-per-user-mean",
      "sentence": "Active US desktop web users made an average of 126 unique Google searches a month in 2024, according to SparkToro.",
      "value": 126,
      "unit": "",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?",
      "source_url": "https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "source_published": "4 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260722041008/https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "sample": "Datos US desktop web clickstream panel, January 2023 to January 2025. Unique searches only (same term on the same day counted once). Excludes mobile apps. Sample size not published.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-per-user-mean"
    },
    {
      "id": "gs-per-user-median",
      "sentence": "The median US desktop web user made 53 Google searches a month in 2024, according to SparkToro.",
      "value": 53,
      "unit": "",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?",
      "source_url": "https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "source_published": "4 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260722041008/https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "sample": "Datos US desktop web clickstream panel, January 2023 to January 2025. Unique searches only (same term on the same day counted once). Excludes mobile apps. Sample size not published.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-per-user-median"
    },
    {
      "id": "gs-per-user-day",
      "sentence": "The average active US desktop web user made about 4.1 Google searches a day in 2024, calculated by StatisticsGlobal from SparkToro data.",
      "value": 4.1,
      "unit": "",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "SparkToro",
      "source_title": "New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?",
      "source_url": "https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "source_published": "4 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260722041008/https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "sample": "Datos US desktop web clickstream panel, January 2023 to January 2025. Unique searches only (same term on the same day counted once). Excludes mobile apps. Sample size not published.",
      "method": "126 searches a month x 12 / 365 days = 4.14 a day.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-per-user-day"
    },
    {
      "id": "gs-mean-median-gap",
      "sentence": "The average US desktop Google user searched 2.4 times as often as the median user in 2024, calculated by StatisticsGlobal from SparkToro data.",
      "value": 2.4,
      "unit": "x",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "SparkToro",
      "source_title": "New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?",
      "source_url": "https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "source_published": "4 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260722041008/https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "sample": "Datos US desktop web clickstream panel, January 2023 to January 2025. Unique searches only (same term on the same day counted once). Excludes mobile apps. Sample size not published.",
      "method": "Mean 126 searches a month / median 53 = 2.38. A small group of heavy searchers pulls the average up.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-mean-median-gap"
    },
    {
      "id": "gs-images-vs-web",
      "sentence": "Google Images had about one-eighth the search volume of Google.com among US desktop users in 2024, according to SparkToro.",
      "value": "1/8",
      "unit": "",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?",
      "source_url": "https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "source_published": "4 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260722041008/https://sparktoro.com/blog/new-research-how-often-do-americans-search-google-which-search-verticals-do-they-use/",
      "sample": "Datos US desktop web clickstream panel, January 2023 to January 2025. Unique searches only (same term on the same day counted once). Excludes mobile apps. Sample size not published.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-images-vs-web"
    },
    {
      "id": "gs-zero-click-us-2024",
      "sentence": "60.45% of US Google searches ended without a click in 2024, according to SparkToro.",
      "value": 60.45,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "In 2026, Less than One Third of Google Searches Still Send a Click",
      "source_url": "https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "source_published": "8 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022182135/https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "sample": "Similarweb US desktop and mobile web clickstream panel, January to April 2026. Excludes the Google mobile search app. Weighted two-thirds mobile, one-third desktop. SparkToro sells audience research software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-zero-click-us-2024"
    },
    {
      "id": "gs-zero-click-us-2024-original",
      "sentence": "58.5% of US Google searches ended without a click in 2024, according to SparkToro's original 2024 study.",
      "value": 58.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it is 360.",
      "source_url": "https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/",
      "source_published": "1 July 2024, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022182117/https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/",
      "sample": "Datos US and EU desktop and mobile clickstream panels, September 2022 to May 2024 (mobile January to May 2024 only). Excludes iPhones. Weighted with Sistrix mobile share figures.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-zero-click-us-2024-original"
    },
    {
      "id": "gs-clicks-share-drop",
      "sentence": "The share of US Google searches with at least one click fell by 9.51 points from 2024 to 2026, a 22.9% decline, according to SparkToro.",
      "value": 9.51,
      "unit": " points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "In 2026, Less than One Third of Google Searches Still Send a Click",
      "source_url": "https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "source_published": "8 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022182135/https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "sample": "Similarweb US desktop and mobile web clickstream panel, January to April 2026. Excludes the Google mobile search app. Weighted two-thirds mobile, one-third desktop. SparkToro sells audience research software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-clicks-share-drop"
    },
    {
      "id": "gs-another-search-up",
      "sentence": "The share of US Google searches followed by another search rose 7.2 points from 2024 to 2026, according to SparkToro.",
      "value": 7.2,
      "unit": " points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "In 2026, Less than One Third of Google Searches Still Send a Click",
      "source_url": "https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "source_published": "8 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022182135/https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "sample": "Similarweb US desktop and mobile web clickstream panel, January to April 2026. Excludes the Google mobile search app. Weighted two-thirds mobile, one-third desktop. SparkToro sells audience research software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-another-search-up"
    },
    {
      "id": "gs-zero-click-uk",
      "sentence": "69.5% of Google searches in the UK ended without a click in January to April 2026, the highest of six countries, according to SparkToro.",
      "value": 69.5,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers",
      "source_url": "https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "source_published": "16 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260927061758/https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "sample": "Similarweb desktop and mobile web clickstream panels, January to April 2026, six countries. Excludes the Google mobile search app. SparkToro sells audience research software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-zero-click-uk"
    },
    {
      "id": "gs-zero-click-de",
      "sentence": "62.1% of Google searches in Germany ended without a click in January to April 2026, the lowest of six countries, according to SparkToro.",
      "value": 62.1,
      "unit": "%",
      "place": "Germany",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers",
      "source_url": "https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "source_published": "16 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260927061758/https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "sample": "Similarweb desktop and mobile web clickstream panels, January to April 2026, six countries. Excludes the Google mobile search app. SparkToro sells audience research software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-zero-click-de"
    },
    {
      "id": "gs-zero-click-gap",
      "sentence": "The zero-click rate on Google was 7.4 points higher in the UK than in Germany in 2026, calculated by StatisticsGlobal from SparkToro data.",
      "value": 7.4,
      "unit": " points",
      "place": "UK and Germany",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "SparkToro",
      "source_title": "Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers",
      "source_url": "https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "source_published": "16 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260927061758/https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "sample": "Similarweb desktop and mobile web clickstream panels, January to April 2026, six countries. Excludes the Google mobile search app. SparkToro sells audience research software.",
      "method": "UK 69.5% - Germany 62.1% = 7.4 percentage points. Similarweb panels, January to April 2026.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-zero-click-gap"
    },
    {
      "id": "gs-open-web-us-2026",
      "sentence": "US Google searches sent 231 clicks to the open web per 1,000 searches in January to April 2026, according to SparkToro.",
      "value": 231,
      "unit": "",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers",
      "source_url": "https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "source_published": "16 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260927061758/https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "sample": "Similarweb desktop and mobile web clickstream panels, January to April 2026, six countries. Excludes the Google mobile search app. SparkToro sells audience research software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-open-web-us-2026"
    },
    {
      "id": "gs-open-web-us-2024",
      "sentence": "US Google searches sent 360 clicks to the open web per 1,000 searches in 2024, according to SparkToro.",
      "value": 360,
      "unit": "",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it is 360.",
      "source_url": "https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/",
      "source_published": "1 July 2024, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022182117/https://sparktoro.com/blog/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360/",
      "sample": "Datos US and EU desktop and mobile clickstream panels, September 2022 to May 2024 (mobile January to May 2024 only). Excludes iPhones. Weighted with Sistrix mobile share figures.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-open-web-us-2024"
    },
    {
      "id": "gs-open-web-change",
      "sentence": "Clicks to the open web per 1,000 US Google searches fell 36% from 2024 to 2026, calculated by StatisticsGlobal from SparkToro data.",
      "value": -36,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "SparkToro",
      "source_title": "Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers",
      "source_url": "https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "source_published": "16 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260927061758/https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "sample": "Similarweb desktop and mobile web clickstream panels, January to April 2026, six countries. Excludes the Google mobile search app. SparkToro sells audience research software.",
      "method": "231 clicks per 1,000 searches in January to April 2026 (Similarweb panel) / 360 in 2024 (Datos panel) - 1 = -35.8%. The two years use different panels, so treat this as approximate.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-open-web-change"
    },
    {
      "id": "gs-open-web-de-vs-us",
      "sentence": "German Google searches sent 24% more clicks to the open web than US searches in 2026, calculated by StatisticsGlobal from SparkToro data.",
      "value": 24,
      "unit": "%",
      "place": "Germany and United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "SparkToro",
      "source_title": "Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers",
      "source_url": "https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "source_published": "16 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260927061758/https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "sample": "Similarweb desktop and mobile web clickstream panels, January to April 2026, six countries. Excludes the Google mobile search app. SparkToro sells audience research software.",
      "method": "Germany 287 / US 231 clicks to the open web per 1,000 searches = 1.24. January to April 2026.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-open-web-de-vs-us"
    },
    {
      "id": "gs-alphabet-clicks-us",
      "sentence": "8.4% of clicks from US Google searches went to Alphabet-owned sites in January to April 2026, according to SparkToro.",
      "value": 8.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "Zero-Click Searches: Highest in the UK, Lowest in Germany, and France has the Most Efficient Searchers",
      "source_url": "https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "source_published": "16 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260927061758/https://sparktoro.com/blog/zero-click-searches-highest-in-the-uk-lowest-in-germany-and-france-has-the-most-efficient-searchers/",
      "sample": "Similarweb desktop and mobile web clickstream panels, January to April 2026, six countries. Excludes the Google mobile search app. SparkToro sells audience research software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-alphabet-clicks-us"
    },
    {
      "id": "gs-ai-mode-share",
      "sentence": "0.34% of US Google searches went on to AI Mode from January to April 2026, according to SparkToro.",
      "value": 0.34,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "In 2026, Less than One Third of Google Searches Still Send a Click",
      "source_url": "https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "source_published": "8 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261022182135/https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "sample": "Similarweb US desktop and mobile web clickstream panel, January to April 2026. Excludes the Google mobile search app. Weighted two-thirds mobile, one-third desktop. SparkToro sells audience research software.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-ai-mode-share"
    },
    {
      "id": "gs-rev-q2-2026",
      "sentence": "Google Search & other revenue was $63.27 billion in the second quarter of 2026, according to Alphabet.",
      "value": 63.27,
      "unit": " billion USD",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Alphabet",
      "source_title": "Alphabet Announces Second Quarter 2026 Results (Form 8-K, Exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm",
      "source_published": "22 July 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005090132/https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm",
      "sample": "Quarterly earnings release filed with the US SEC. Alphabet reports \"Google Search & other\" as a single revenue line.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-rev-q2-2026"
    },
    {
      "id": "gs-rev-growth-q2-2026",
      "sentence": "Google Search & other revenue grew 16.8% year on year in the second quarter of 2026, calculated by StatisticsGlobal from Alphabet data.",
      "value": 16.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Alphabet",
      "source_title": "Alphabet Announces Second Quarter 2026 Results (Form 8-K, Exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm",
      "source_published": "22 July 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005090132/https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm",
      "sample": "Quarterly earnings release filed with the US SEC. Alphabet reports \"Google Search & other\" as a single revenue line.",
      "method": "$63,271 million in Q2 2026 / $54,190 million in Q2 2025 - 1 = 16.76%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-rev-growth-q2-2026"
    },
    {
      "id": "gs-rev-q1-2026",
      "sentence": "Google Search & other revenue was $60.40 billion in the first quarter of 2026, up from $50.70 billion a year earlier, according to Alphabet.",
      "value": 60.4,
      "unit": " billion USD",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Alphabet",
      "source_title": "Alphabet Announces First Quarter 2026 Results (Form 8-K, Exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000043/googexhibit991q12026.htm",
      "source_published": "29 April 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260930064214/https://www.sec.gov/Archives/edgar/data/1652044/000165204426000043/googexhibit991q12026.htm",
      "sample": "Quarterly earnings release filed with the US SEC. Alphabet reports \"Google Search & other\" as a single revenue line.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-rev-q1-2026"
    },
    {
      "id": "gs-rev-q4-2025",
      "sentence": "Google Search & other revenue was $63.07 billion in the fourth quarter of 2025, according to Alphabet.",
      "value": 63.07,
      "unit": " billion USD",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Alphabet",
      "source_title": "Alphabet Announces Fourth Quarter and Fiscal Year 2025 Results",
      "source_url": "https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf",
      "source_published": "4 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261004093120/https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf",
      "sample": "Quarterly earnings release filed with the US SEC. Alphabet reports \"Google Search & other\" as a single revenue line.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-rev-q4-2025"
    },
    {
      "id": "gs-rev-q3-2025",
      "sentence": "Google Search & other revenue was $56.57 billion in the third quarter of 2025, according to Alphabet.",
      "value": 56.57,
      "unit": " billion USD",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Alphabet",
      "source_title": "Alphabet Announces Third Quarter 2025 Results (Form 8-K, Exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1652044/000165204425000087/googexhibit991q32025.htm",
      "source_published": "29 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261007014303/https://www.sec.gov/Archives/edgar/data/1652044/000165204425000087/googexhibit991q32025.htm",
      "sample": "Quarterly earnings release filed with the US SEC. Alphabet reports \"Google Search & other\" as a single revenue line.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-rev-q3-2025"
    },
    {
      "id": "gs-rev-2025",
      "sentence": "Google Search & other revenue was $224.5 billion in 2025, calculated by StatisticsGlobal from Alphabet quarterly data.",
      "value": 224.5,
      "unit": " billion USD",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Alphabet",
      "source_title": "Alphabet Announces Fourth Quarter and Fiscal Year 2025 Results",
      "source_url": "https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf",
      "source_published": "4 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261004093120/https://s206.q4cdn.com/479360582/files/doc_financials/2025/q4/2025q4-alphabet-earnings-release.pdf",
      "sample": "Quarterly earnings release filed with the US SEC. Alphabet reports \"Google Search & other\" as a single revenue line.",
      "method": "Sum of four quarters in millions: Q1 $50,702 + Q2 $54,190 + Q3 $56,567 + Q4 $63,073 = $224,532 million. Q1 and Q2 2025 come from the prior-year columns of the 2026 releases.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-rev-2025"
    },
    {
      "id": "gs-rev-share-alphabet",
      "sentence": "Google Search & other made up 52.8% of Alphabet revenue in the second quarter of 2026, down from 56.2% a year earlier, calculated by StatisticsGlobal from Alphabet data.",
      "value": 52.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Alphabet",
      "source_title": "Alphabet Announces Second Quarter 2026 Results (Form 8-K, Exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm",
      "source_published": "22 July 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005090132/https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm",
      "sample": "Quarterly earnings release filed with the US SEC. Alphabet reports \"Google Search & other\" as a single revenue line.",
      "method": "$63,271 million / $119,796 million total revenue = 52.8%. Q2 2025: $54,190 million / $96,428 million = 56.2%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-rev-share-alphabet"
    },
    {
      "id": "gs-rev-share-ads",
      "sentence": "Google Search & other made up 77.5% of Google advertising revenue in the second quarter of 2026, calculated by StatisticsGlobal from Alphabet data.",
      "value": 77.5,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Alphabet",
      "source_title": "Alphabet Announces Second Quarter 2026 Results (Form 8-K, Exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm",
      "source_published": "22 July 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005090132/https://www.sec.gov/Archives/edgar/data/1652044/000165204426000066/googexhibit991q22026.htm",
      "sample": "Quarterly earnings release filed with the US SEC. Alphabet reports \"Google Search & other\" as a single revenue line.",
      "method": "$63,271 million / $81,629 million Google advertising revenue = 77.5%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-rev-share-ads"
    },
    {
      "id": "gs-share-vs-bing",
      "sentence": "Google's worldwide search engine market share was 17 times Bing's in September 2026, calculated by StatisticsGlobal from StatCounter Global Stats data.",
      "value": 17,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatCounter Global Stats",
      "source_title": "Search Engine Market Share Worldwide",
      "source_url": "https://gs.statcounter.com/search-engine-market-share",
      "source_published": "monthly series to September 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261016063955/https://gs.statcounter.com/search-engine-market-share",
      "sample": "Search engine referrals to websites that run StatCounter tracking code. Counts clicks to websites, not searches.",
      "method": "Google 89.94% / Bing 5.29% = 17.0.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-share-vs-bing"
    },
    {
      "id": "gs-aio-users-2025",
      "sentence": "Google AI Overviews had more than 2 billion monthly users in over 200 countries and territories in July 2025, according to Alphabet.",
      "value": "2 billion+",
      "unit": "",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Alphabet",
      "source_title": "2025 Q2 Earnings Call",
      "source_url": "https://abc.xyz/2025-q2-earnings-call",
      "source_published": "23 July 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20251003112617/https://abc.xyz/2025-q2-earnings-call/",
      "sample": "Company statement on an earnings call. Google does not publish how it counts monthly or daily users of AI features.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-aio-users-2025"
    },
    {
      "id": "gs-aio-query-lift-2025",
      "sentence": "AI Overviews drove over 10% more Google queries globally for the types of queries that show them in 2025, according to Alphabet.",
      "value": "10%+",
      "unit": "",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Alphabet",
      "source_title": "2025 Q2 Earnings Call",
      "source_url": "https://abc.xyz/2025-q2-earnings-call",
      "source_published": "23 July 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20251003112617/https://abc.xyz/2025-q2-earnings-call/",
      "sample": "Company statement on an earnings call. Google does not publish how it counts monthly or daily users of AI features.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-aio-query-lift-2025"
    },
    {
      "id": "gs-ai-mode-dau-2025",
      "sentence": "Google AI Mode had more than 75 million daily active users in October 2025, according to Google.",
      "value": "75 million+",
      "unit": "",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Google",
      "source_title": "Q3 earnings call: Remarks from our CEO",
      "source_url": "https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q3-2025/",
      "source_published": "29 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261017073525/https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q3-2025/",
      "sample": "Company statement on an earnings call. Google does not publish how it counts monthly or daily users of AI features.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-ai-mode-dau-2025"
    },
    {
      "id": "gs-ai-mode-mau-2026",
      "sentence": "Google AI Mode passed 1 billion monthly active users by July 2026, according to Google.",
      "value": "1 billion+",
      "unit": "",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Google",
      "source_title": "Q2 2026 earnings call: Remarks from our CEO",
      "source_url": "https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/",
      "source_published": "22 July 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261017074212/https://blog.google/company-news/inside-google/message-ceo/alphabet-earnings-q2-2026/",
      "sample": "Company statement on an earnings call. Google does not publish how it counts monthly or daily users of AI features.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-ai-mode-mau-2026"
    },
    {
      "id": "gs-pew-aio-share",
      "sentence": "18% of Google searches by US adults produced an AI summary in March 2025, according to Pew Research Center.",
      "value": 18,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Tracked browsing of 900 US adults in KnowledgePanel Digital, March 1 to 31, 2025. 68,879 unique Google searches, 12,593 with an AI summary.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-pew-aio-share"
    },
    {
      "id": "gs-pew-click-with",
      "sentence": "US Google users clicked a traditional result in 8% of visits with an AI summary in March 2025, versus 15% without one, according to Pew Research Center.",
      "value": 8,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Tracked browsing of 900 US adults in KnowledgePanel Digital, March 1 to 31, 2025. 68,879 unique Google searches, 12,593 with an AI summary.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-pew-click-with"
    },
    {
      "id": "gs-pew-summary-link",
      "sentence": "US Google users clicked a link inside the AI summary in 1% of visits that showed one in March 2025, according to Pew Research Center.",
      "value": 1,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Tracked browsing of 900 US adults in KnowledgePanel Digital, March 1 to 31, 2025. 68,879 unique Google searches, 12,593 with an AI summary.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-pew-summary-link"
    },
    {
      "id": "gs-pew-end-session",
      "sentence": "US users ended their browsing session on 26% of Google pages with an AI summary in March 2025, versus 16% without, according to Pew Research Center.",
      "value": 26,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Tracked browsing of 900 US adults in KnowledgePanel Digital, March 1 to 31, 2025. 68,879 unique Google searches, 12,593 with an AI summary.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-pew-end-session"
    },
    {
      "id": "gs-pew-long-queries",
      "sentence": "53% of US Google searches of 10 words or more produced an AI summary in March 2025, versus 8% of one- or two-word searches, according to Pew Research Center.",
      "value": 53,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Tracked browsing of 900 US adults in KnowledgePanel Digital, March 1 to 31, 2025. 68,879 unique Google searches, 12,593 with an AI summary.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-pew-long-queries"
    },
    {
      "id": "gs-pew-questions",
      "sentence": "60% of US Google searches starting with a question word such as who, what, when or why produced an AI summary in March 2025, according to Pew Research Center.",
      "value": 60,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Tracked browsing of 900 US adults in KnowledgePanel Digital, March 1 to 31, 2025. 68,879 unique Google searches, 12,593 with an AI summary.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/google-search-statistics/#stat-gs-pew-questions"
    }
  ]
}