{
  "title": "Influencer Marketing Statistics 2026: Ad Spend, Budgets, ROI and Consumers",
  "url": "https://statisticsglobal.org/influencer-marketing-statistics/",
  "updated": "2026-11-03",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/influencer-marketing-statistics/)",
  "statistics": [
    {
      "id": "im-iab-spend-2025",
      "sentence": "US creator economy ad spend was projected at $37.1 billion in 2025, up 26% on 2024, according to IAB.",
      "value": 37.1,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-spend-2025"
    },
    {
      "id": "im-iab-spend-2026",
      "sentence": "US creator economy ad spend is projected to reach $43.9 billion in 2026, up 18% on 2025, according to IAB.",
      "value": 43.9,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-spend-2026"
    },
    {
      "id": "im-iab-cagr-2021-2024",
      "sentence": "US creator ad spend grew 28.5% a year from 2021 to 2024, calculated by StatisticsGlobal from IAB data.",
      "value": 28.5,
      "unit": "% a year",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "Compound annual growth: ($29.5 billion in 2024 / $13.9 billion in 2021) ^ (1/3) - 1 = 28.5%. All three years are IAB estimates, not projections.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-cagr-2021-2024"
    },
    {
      "id": "im-iab-proving-roi-2025",
      "sentence": "39% of US creator ad buyers named proving ROI as a top-three measurement challenge in 2025, according to IAB.",
      "value": 39,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-proving-roi-2025"
    },
    {
      "id": "im-nr-monthly-2026",
      "sentence": "45% of US consumers bought at least one item a month on a creator recommendation in 2026, according to NeoReach.",
      "value": 45,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-monthly-2026"
    },
    {
      "id": "im-iab-spend-2024",
      "sentence": "US brands spent $29.5 billion on creator economy advertising in 2024, according to IAB.",
      "value": 29.5,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-spend-2024"
    },
    {
      "id": "im-iab-spend-2023",
      "sentence": "US creator economy ad spend was $22.1 billion in 2023, according to IAB.",
      "value": 22.1,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2023",
      "source_type": "Industry body",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-spend-2023"
    },
    {
      "id": "im-iab-spend-2021",
      "sentence": "US creator economy ad spend was $13.9 billion in 2021, according to IAB.",
      "value": 13.9,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2021",
      "source_type": "Industry body",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-spend-2021"
    },
    {
      "id": "im-iab-growth-2024",
      "sentence": "US creator ad spend grew 33.5% in 2024, the fastest rise since 2021, calculated by StatisticsGlobal from IAB data.",
      "value": 33.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "$29.5 billion (2024) / $22.1 billion (2023) - 1 = 33.5%. Other years: 2022 +32.4% ($18.4B / $13.9B), 2023 +20.1% ($22.1B / $18.4B). IAB chart labels: +32%, +20%, +34%.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-growth-2024"
    },
    {
      "id": "im-iab-cagr-2021-2026",
      "sentence": "US creator ad spend is on course to grow 25.9% a year from 2021 to 2026, calculated by StatisticsGlobal from IAB data.",
      "value": 25.9,
      "unit": "% a year",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "Compound annual growth: ($43.9 billion in 2026, projected / $13.9 billion in 2021) ^ (1/5) - 1 = 25.9%. The 2026 figure is an IAB projection.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-cagr-2021-2026"
    },
    {
      "id": "im-iab-multiple-2021-2026",
      "sentence": "US creator ad spend in 2026 is projected at 3.2 times its 2021 level, calculated by StatisticsGlobal from IAB data.",
      "value": 3.2,
      "unit": "times",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "$43.9 billion (2026 projection) / $13.9 billion (2021) = 3.16.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-multiple-2021-2026"
    },
    {
      "id": "im-iab-added-2026",
      "sentence": "US creator ad spend is projected to add $6.8 billion in 2026, calculated by StatisticsGlobal from IAB data.",
      "value": 6.8,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "$43.9 billion (2026 projection) - $37.1 billion (2025 projection) = $6.8 billion.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-added-2026"
    },
    {
      "id": "im-pwc-internet-2025",
      "sentence": "US internet advertising revenue reached $294.6 billion in 2025, up 13.9% on 2024, according to IAB and PwC.",
      "value": 294.6,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Internet Advertising Revenue Report: Full-year 2025 results",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "source_published": "April 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261007134349/https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "sample": "Revenue reported to PwC by companies selling advertising on the internet, plus public company data. Not audited. US only.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-pwc-internet-2025"
    },
    {
      "id": "im-pwc-social-2025",
      "sentence": "US social media advertising revenue reached $117.7 billion in 2025, up 32.6% on 2024, according to IAB and PwC.",
      "value": 117.7,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB and PwC",
      "source_title": "Internet Advertising Revenue Report: Full-year 2025 results",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "source_published": "April 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261007134349/https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "sample": "Revenue reported to PwC by companies selling advertising on the internet, plus public company data. Not audited. US only.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-pwc-social-2025"
    },
    {
      "id": "im-pwc-cagr-2021-2024",
      "sentence": "US internet ad revenue grew 11.0% a year from 2021 to 2024, calculated by StatisticsGlobal from IAB and PwC data.",
      "value": 11,
      "unit": "% a year",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Internet Advertising Revenue Report: Full-year 2025 results",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "source_published": "April 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261007134349/https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "sample": "Revenue reported to PwC by companies selling advertising on the internet, plus public company data. Not audited. US only.",
      "method": "Compound annual growth: ($258.6 billion in 2024 / $189.3 billion in 2021) ^ (1/3) - 1 = 10.96%. Compare creator ad spend at 28.5% a year over the same years (IAB).",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-pwc-cagr-2021-2024"
    },
    {
      "id": "im-pwc-social-multiple-2021-2025",
      "sentence": "US social media ad revenue in 2025 was 2.0 times its 2021 level, calculated by StatisticsGlobal from IAB and PwC data.",
      "value": 2,
      "unit": "times",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Internet Advertising Revenue Report: Full-year 2025 results",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "source_published": "April 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261007134349/https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "sample": "Revenue reported to PwC by companies selling advertising on the internet, plus public company data. Not audited. US only.",
      "method": "$117.7 billion (2025) / $57.7 billion (2021: first half $26.6 billion + second half $31.1 billion) = 2.04.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-pwc-social-multiple-2021-2025"
    },
    {
      "id": "im-cre-share-internet-2024",
      "sentence": "US creator ad spend equalled 11.4% of US internet ad revenue in 2024, calculated by StatisticsGlobal from IAB and PwC data.",
      "value": 11.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Internet Advertising Revenue Report: Full-year 2025 results",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "source_published": "April 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261007134349/https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "sample": "Revenue reported to PwC by companies selling advertising on the internet, plus public company data. Not audited. US only.",
      "method": "$29.5 billion creator ad spend (IAB, Advertiser Perceptions estimate) / $258.6 billion internet ad revenue (IAB and PwC) = 11.4%. Definitions differ: creator spend also counts some non-internet adjacencies, so this is a scale comparison, not a strict share.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-cre-share-internet-2024"
    },
    {
      "id": "im-cre-growth-ratio-2025",
      "sentence": "US creator ad spend was projected to grow 1.9 times as fast as US internet ad revenue in 2025, calculated by StatisticsGlobal from IAB and PwC data.",
      "value": 1.9,
      "unit": "times",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "IAB and PwC",
      "source_title": "Internet Advertising Revenue Report: Full-year 2025 results",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "source_published": "April 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261007134349/https://www.iab.com/wp-content/uploads/2026/04/IAB_PwC_Internet_Ad_Revenue_Report_Full_Year_2025_April_2026.pdf",
      "sample": "Revenue reported to PwC by companies selling advertising on the internet, plus public company data. Not audited. US only.",
      "method": "Creator ad spend growth of 26% (IAB projection, made August 2025) / internet ad revenue growth of 13.9% (IAB and PwC, actual) = 1.87.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-cre-growth-ratio-2025"
    },
    {
      "id": "im-iab-retail-2025",
      "sentence": "Retail brands were projected to spend $12.3 billion on US creator advertising in 2025, the most of any category, according to IAB.",
      "value": 12.3,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
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      "sentence": "Consumer packaged goods brands were projected to spend $5.5 billion on US creator advertising in 2025, according to IAB.",
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      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-nano-2025"
    },
    {
      "id": "im-iab-celebrity-2025",
      "sentence": "30% of US creator ad buyers worked with celebrity creators of 5 million or more followers in 2025, the least used tier, according to IAB.",
      "value": 30,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-celebrity-2025"
    },
    {
      "id": "im-pew-x-2024",
      "sentence": "85% of US news influencers had a presence on X in 2024, ahead of Instagram (50%) and YouTube (44%), according to Pew Research Center.",
      "value": 85,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "America's News Influencers",
      "source_url": "https://www.pewresearch.org/journalism/2024/11/18/americas-news-influencers/",
      "source_published": "18 November 2024, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261020080525/https://www.pewresearch.org/journalism/2024/11/18/americas-news-influencers/",
      "sample": "Survey of 10,658 US adults, 15 July to 4 August 2024, plus a study of 500 news influencers and 104,786 of their posts.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-pew-x-2024"
    },
    {
      "id": "im-iab-ai-2025",
      "sentence": "46% of US creator ad buyers were using AI for creator marketing tasks in 2025, and 29% planned to within a year, according to IAB.",
      "value": 46,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "IAB (research by Advertiser Perceptions)",
      "source_title": "2025 Creator Economy Ad Spend & Strategy Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "source_published": "November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164525/https://www.iab.com/wp-content/uploads/2025/11/IAB_Creator_Ad_Spend_and_Strategy_Report_2025.pdf",
      "sample": "Online survey of 453 US ad spend decision-makers whose budgets include creator activity (60% brands, 40% agencies), 28 July to 12 August 2025, plus interviews. Spend figures are Advertiser Perceptions estimates; 2025 and 2026 are projections.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-iab-ai-2025"
    },
    {
      "id": "im-ciq-ai-2025",
      "sentence": "95% of brands used AI in creator marketing in 2025, most often for captions (45%), according to CreatorIQ.",
      "value": 95,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "CreatorIQ",
      "source_title": "2026 State of Creator Marketing report (press release via Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20251001030782/en",
      "source_published": "1 October 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/creatoriq/state-of-creator-marketing-2025-2026-11-03.csv",
      "sample": "Global survey of 1,723 marketers, agencies and creators across 17 industries and nine regions, run by Sapio Research for CreatorIQ, an influencer marketing software vendor.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-ciq-ai-2025"
    },
    {
      "id": "im-nr-genz-2026",
      "sentence": "69% of Gen Z consumers in the US bought at least one item a month on a creator recommendation in 2026, according to NeoReach.",
      "value": 69,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-genz-2026"
    },
    {
      "id": "im-nr-millennials-2026",
      "sentence": "50% of US millennials bought at least one item a month on a creator recommendation in 2026, according to NeoReach.",
      "value": 50,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-millennials-2026"
    },
    {
      "id": "im-nr-boomers-2026",
      "sentence": "11% of US baby boomers bought at least one item a month on a creator recommendation in 2026, according to NeoReach.",
      "value": 11,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-boomers-2026"
    },
    {
      "id": "im-nr-genz-boomer-ratio-2026",
      "sentence": "Gen Z consumers in the US were 6.3 times as likely as baby boomers to buy monthly on creator advice in 2026, calculated by StatisticsGlobal from NeoReach data.",
      "value": 6.3,
      "unit": "times",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "69% of Gen Z / 11% of baby boomers buying at least one item a month on a creator recommendation = 6.27.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-genz-boomer-ratio-2026"
    },
    {
      "id": "im-nr-genz-genx-gap-2026",
      "sentence": "Monthly creator-driven buying in the US was 45 percentage points higher among Gen Z than Gen X in 2026, calculated by StatisticsGlobal from NeoReach data.",
      "value": 45,
      "unit": "percentage points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "69% of Gen Z - 24% of Gen X buying at least one item a month on a creator recommendation = 45 points.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-genz-genx-gap-2026"
    },
    {
      "id": "im-nr-action-2026",
      "sentence": "55% of US consumers had been influenced by a creator to take a real-world action in 2026, according to NeoReach.",
      "value": 55,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-action-2026"
    },
    {
      "id": "im-nr-wouldbuy-2026",
      "sentence": "59% of US consumers said they would buy a product based on a creator recommendation in 2026, according to NeoReach.",
      "value": 59,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-wouldbuy-2026"
    },
    {
      "id": "im-nr-oneday-2026",
      "sentence": "22% of US consumers said they would buy within a day of seeing a creator recommendation in 2026, according to NeoReach.",
      "value": 22,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-oneday-2026"
    },
    {
      "id": "im-nr-food-2026",
      "sentence": "31% of US consumers had tried a new restaurant or food item on a creator recommendation in 2026, the top influenced action, according to NeoReach.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-food-2026"
    },
    {
      "id": "im-nr-exposures-2026",
      "sentence": "52% of US consumers needed to see a product two or more times before buying in 2026, according to NeoReach.",
      "value": 52,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-exposures-2026"
    },
    {
      "id": "im-nr-once-2026",
      "sentence": "12% of US consumers might buy a product after seeing it once from a creator in 2026, according to NeoReach.",
      "value": 12,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-once-2026"
    },
    {
      "id": "im-nr-discounts-2026",
      "sentence": "45% of US consumers said discounts and promotions were the top reason to buy from a brand in 2026, according to NeoReach.",
      "value": 45,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-discounts-2026"
    },
    {
      "id": "im-nr-creator-pricing-2026",
      "sentence": "77% of surveyed creators priced brand work mainly on the time and effort needed in 2026, according to NeoReach.",
      "value": 77,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "NeoReach (consumer survey by Statista)",
      "source_title": "2026 Creator Impact Report",
      "source_url": "https://www.iab.com/wp-content/uploads/2026/05/Creator-Impact-Report-2026.pdf",
      "source_published": "May 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/neoreach/creator-impact-2026-2026-11-03.csv",
      "sample": "Statista online survey of 1,050 US adults, January 2026. Creator figures from a NeoReach survey of 539 creators, 21 January to 2 March 2026, which NeoReach labels directional.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-nr-creator-pricing-2026"
    },
    {
      "id": "im-pew-news-2025",
      "sentence": "21% of US adults regularly got news from news influencers on social media in 2025, unchanged from 2024, according to Pew Research Center.",
      "value": 21,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "News Influencers Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/news-influencers-fact-sheet/",
      "source_published": "4 November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261019184223/https://www.pewresearch.org/journalism/fact-sheet/news-influencers-fact-sheet/",
      "sample": "Pew Research Center survey of US adults, 18 to 24 August 2025. 2024 figures from a survey of 10,658 US adults, 15 July to 4 August 2024.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-pew-news-2025"
    },
    {
      "id": "im-pew-under30-2025",
      "sentence": "38% of US adults aged 18 to 29 regularly got news from news influencers in 2025, according to Pew Research Center.",
      "value": 38,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "News Influencers Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/news-influencers-fact-sheet/",
      "source_published": "4 November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261019184223/https://www.pewresearch.org/journalism/fact-sheet/news-influencers-fact-sheet/",
      "sample": "Pew Research Center survey of US adults, 18 to 24 August 2025. 2024 figures from a survey of 10,658 US adults, 15 July to 4 August 2024.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-pew-under30-2025"
    },
    {
      "id": "im-pew-65-2025",
      "sentence": "8% of US adults aged 65 and over regularly got news from news influencers in 2025, according to Pew Research Center.",
      "value": 8,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "News Influencers Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/news-influencers-fact-sheet/",
      "source_published": "4 November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261019184223/https://www.pewresearch.org/journalism/fact-sheet/news-influencers-fact-sheet/",
      "sample": "Pew Research Center survey of US adults, 18 to 24 August 2025. 2024 figures from a survey of 10,658 US adults, 15 July to 4 August 2024.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-pew-65-2025"
    },
    {
      "id": "im-pew-age-ratio-2025",
      "sentence": "US adults under 30 were 4.75 times as likely as those 65 and over to get news from influencers in 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 4.75,
      "unit": "times",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "News Influencers Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/news-influencers-fact-sheet/",
      "source_published": "4 November 2025, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261019184223/https://www.pewresearch.org/journalism/fact-sheet/news-influencers-fact-sheet/",
      "sample": "Pew Research Center survey of US adults, 18 to 24 August 2025. 2024 figures from a survey of 10,658 US adults, 15 July to 4 August 2024.",
      "method": "38% of adults aged 18 to 29 / 8% of adults aged 65+ who regularly get news from news influencers = 4.75.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-pew-age-ratio-2025"
    },
    {
      "id": "im-pew-men-2024",
      "sentence": "63% of US news influencers were men and 30% women in 2024, according to Pew Research Center.",
      "value": 63,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "America's News Influencers",
      "source_url": "https://www.pewresearch.org/journalism/2024/11/18/americas-news-influencers/",
      "source_published": "18 November 2024, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261020080525/https://www.pewresearch.org/journalism/2024/11/18/americas-news-influencers/",
      "sample": "Survey of 10,658 US adults, 15 July to 4 August 2024, plus a study of 500 news influencers and 104,786 of their posts.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-pew-men-2024"
    },
    {
      "id": "im-pew-noaffil-2024",
      "sentence": "77% of US news influencers had no past or present affiliation with a news organisation in 2024, according to Pew Research Center.",
      "value": 77,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "America's News Influencers",
      "source_url": "https://www.pewresearch.org/journalism/2024/11/18/americas-news-influencers/",
      "source_published": "18 November 2024, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261020080525/https://www.pewresearch.org/journalism/2024/11/18/americas-news-influencers/",
      "sample": "Survey of 10,658 US adults, 15 July to 4 August 2024, plus a study of 500 news influencers and 104,786 of their posts.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/influencer-marketing-statistics/#stat-im-pew-noaffil-2024"
    }
  ]
}