{
  "title": "Lead Generation Statistics 2026: Cost per Lead, Conversion and Buyer Data",
  "url": "https://statisticsglobal.org/lead-generation-statistics/",
  "updated": "2026-11-02",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/lead-generation-statistics/)",
  "statistics": [
    {
      "id": "lg-ws-cpl-2026",
      "sentence": "The median cost per lead from US search ads was $66.69 in 2026, according to WordStream by LocaliQ.",
      "value": 66.69,
      "unit": " USD",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cpl-2026"
    },
    {
      "id": "lg-ws-legal-vs-arts-calc",
      "sentence": "Legal services paid 4.9 times as much per search ad lead as arts and entertainment in 2026, calculated by StatisticsGlobal from WordStream by LocaliQ data.",
      "value": 4.9,
      "unit": "x",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "Attorneys and legal services median CPL ($131.63) divided by arts and entertainment median CPL ($26.84) = 4.90.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-legal-vs-arts-calc"
    },
    {
      "id": "lg-hs-challenge-2026",
      "sentence": "Generating leads is a top challenge for 29.6% of marketers in 2026, according to HubSpot.",
      "value": 29.6,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "Inbound marketing statistics (2026 State of Marketing data)",
      "source_url": "https://blog.hubspot.com/insiders/inbound-marketing-stats",
      "source_published": "updated 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/hubspot/inbound-marketing-stats-2026-2026-11-02.csv",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. Fieldwork dates not stated. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-hs-challenge-2026"
    },
    {
      "id": "lg-hs-vol-up-calc",
      "sentence": "74.5% of marketers saw lead volume rise in the year to 2026, calculated by StatisticsGlobal from HubSpot data.",
      "value": 74.5,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "HubSpot",
      "source_title": "Inbound marketing statistics (2026 State of Marketing data)",
      "source_url": "https://blog.hubspot.com/insiders/inbound-marketing-stats",
      "source_published": "updated 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/hubspot/inbound-marketing-stats-2026-2026-11-02.csv",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. Fieldwork dates not stated. HubSpot sells marketing software.",
      "method": "Significant increase (24.5%) plus somewhat increased (50%) = 74.5%.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-hs-vol-up-calc"
    },
    {
      "id": "lg-6s-rank-2025",
      "sentence": "94% of B2B buying groups ranked preferred vendors before first contact in 2025, according to 6sense.",
      "value": 94,
      "unit": "%",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-rank-2025"
    },
    {
      "id": "lg-ws-cpl-2016",
      "sentence": "The average cost per lead from search ads was $59.18 in 2016, according to WordStream by LocaliQ.",
      "value": 59.18,
      "unit": " USD",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2016",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cpl-2016"
    },
    {
      "id": "lg-ws-cpl-since-2016-calc",
      "sentence": "The cost per lead from search ads was 12.7% higher in 2026 than in 2016, calculated by StatisticsGlobal from WordStream by LocaliQ data.",
      "value": 12.7,
      "unit": "%",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "($66.69 in 2026 minus $59.18 in 2016) divided by $59.18 = 12.69%. WordStream rounds this to \"about 13%\". The 2016 figure was called cost per action and may use a different campaign mix.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cpl-since-2016-calc"
    },
    {
      "id": "lg-ws-cpl-legal-2026",
      "sentence": "Attorneys and legal services had the highest US search ad cost per lead at $131.63 in 2026, according to WordStream by LocaliQ.",
      "value": 131.63,
      "unit": " USD",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cpl-legal-2026"
    },
    {
      "id": "lg-ws-cpl-arts-2026",
      "sentence": "Arts and entertainment had the lowest US search ad cost per lead at $26.84 in 2026, according to WordStream by LocaliQ.",
      "value": 26.84,
      "unit": " USD",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cpl-arts-2026"
    },
    {
      "id": "lg-ws-cpl-furniture-2026",
      "sentence": "Furniture had a median US search ad cost per lead of $106.70 in 2026, according to WordStream by LocaliQ.",
      "value": 106.7,
      "unit": " USD",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cpl-furniture-2026"
    },
    {
      "id": "lg-ws-cpl-realestate-2026",
      "sentence": "Real estate had a median US search ad cost per lead of $102.51 in 2026, according to WordStream by LocaliQ.",
      "value": 102.51,
      "unit": " USD",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cpl-realestate-2026"
    },
    {
      "id": "lg-ws-cpl-business-2026",
      "sentence": "Business services had a median US search ad cost per lead of $93.69 in 2026, according to WordStream by LocaliQ.",
      "value": 93.69,
      "unit": " USD",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cpl-business-2026"
    },
    {
      "id": "lg-ws-legal-vs-median-calc",
      "sentence": "Legal services paid about twice the all-industry median cost per search ad lead in 2026, calculated by StatisticsGlobal from WordStream by LocaliQ data.",
      "value": 1.97,
      "unit": "x",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "Attorneys and legal services median CPL ($131.63) divided by the all-industry median CPL ($66.69) = 1.97.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-legal-vs-median-calc"
    },
    {
      "id": "lg-ws-above-median-calc",
      "sentence": "12 of 23 US industries had a search ad cost per lead above the $66.69 median in 2026, calculated by StatisticsGlobal from WordStream by LocaliQ data.",
      "value": 12,
      "unit": "",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "Count of the 23 industry median CPLs above $66.69: legal, furniture, real estate, apparel, business services, home, education, industrial, finance, dentists, career, health and fitness.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-above-median-calc"
    },
    {
      "id": "lg-ws-mid-industry-calc",
      "sentence": "The middle US industry paid $67.36 per search ad lead in 2026, calculated by StatisticsGlobal from WordStream by LocaliQ data.",
      "value": 67.36,
      "unit": " USD",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "Median of the 23 industry median CPLs published by WordStream (ranked from $26.84 to $131.63); the 12th value is $67.36, shared by career and employment and health and fitness.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-mid-industry-calc"
    },
    {
      "id": "lg-ws-industry-mean-calc",
      "sentence": "The average of 23 US industry search ad costs per lead was $64.92 in 2026, calculated by StatisticsGlobal from WordStream by LocaliQ data.",
      "value": 64.92,
      "unit": " USD",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "Simple mean of the 23 industry median CPLs published by WordStream (sum $1,493.14 divided by 23 = $64.92). Unweighted by campaign count.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-industry-mean-calc"
    },
    {
      "id": "lg-ws-cpl-travel-change-2026",
      "sentence": "Travel cost per lead from US search ads fell 39.35% year on year in 2026, the largest drop, according to WordStream by LocaliQ.",
      "value": -39.35,
      "unit": "%",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cpl-travel-change-2026"
    },
    {
      "id": "lg-ws-cpl-auto-change-2026",
      "sentence": "Automotive for sale cost per lead from US search ads rose 13.90% year on year in 2026, the largest rise, according to WordStream by LocaliQ.",
      "value": 13.9,
      "unit": "%",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cpl-auto-change-2026"
    },
    {
      "id": "lg-ws-cvr-2026",
      "sentence": "The median conversion rate for US search ads was 8.18% in 2026, according to WordStream by LocaliQ.",
      "value": 8.18,
      "unit": "%",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cvr-2026"
    },
    {
      "id": "lg-ws-cvr-since-2016-calc",
      "sentence": "Search ad conversion rates were 3.0 times higher in 2026 (8.18%) than in 2016 (2.70%), calculated by StatisticsGlobal from WordStream by LocaliQ data.",
      "value": 3,
      "unit": "x",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "8.18% in 2026 divided by 2.70% in 2016 = 3.03. The 2016 benchmark used a different campaign mix.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cvr-since-2016-calc"
    },
    {
      "id": "lg-ws-cvr-animals-2026",
      "sentence": "Animals and pets had the highest US search ad conversion rate at 16.22% in 2026, according to WordStream by LocaliQ.",
      "value": 16.22,
      "unit": "%",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cvr-animals-2026"
    },
    {
      "id": "lg-ws-cvr-finance-2026",
      "sentence": "Finance and insurance had the lowest US search ad conversion rate at 2.64% in 2026, according to WordStream by LocaliQ.",
      "value": 2.64,
      "unit": "%",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cvr-finance-2026"
    },
    {
      "id": "lg-ws-cvr-business-2026",
      "sentence": "Business services had a median US search ad conversion rate of 4.85% in 2026, according to WordStream by LocaliQ.",
      "value": 4.85,
      "unit": "%",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cvr-business-2026"
    },
    {
      "id": "lg-ws-cvr-spread-calc",
      "sentence": "US search ad conversion rates ranged 13.58 points between the best and worst industries in 2026, calculated by StatisticsGlobal from WordStream by LocaliQ data.",
      "value": 13.58,
      "unit": " points",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "Animals and pets (16.22%) minus finance and insurance (2.64%) = 13.58 points.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cvr-spread-calc"
    },
    {
      "id": "lg-ws-cvr-up-2026",
      "sentence": "Search ad conversion rates rose in 87% of US industries in 2026, according to WordStream by LocaliQ.",
      "value": 87,
      "unit": "%",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cvr-up-2026"
    },
    {
      "id": "lg-ws-cvr-beauty-2026",
      "sentence": "Beauty and personal care search ad conversion rates rose 32.34% year on year in 2026, the largest rise, according to WordStream by LocaliQ.",
      "value": 32.34,
      "unit": "%",
      "place": "United States (Google Ads and Microsoft Ads)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "WordStream by LocaliQ",
      "source_title": "2026 Google Ads Benchmarks",
      "source_url": "https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261014124817/https://www.wordstream.com/blog/2026-google-ads-benchmarks",
      "sample": "13,474 US-based search advertising campaigns run by WordStream and LocaliQ clients, 1 April 2025 to 31 March 2026. Each subcategory has at least 52 active campaigns. \"Averages\" are medians.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-ws-cvr-beauty-2026"
    },
    {
      "id": "lg-cp-disq-2024",
      "sentence": "14.1% of people who filled out B2B demo forms were not qualified in 2024, according to Chili Piper.",
      "value": 14.1,
      "unit": "%",
      "place": "Global, mostly B2B",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Chili Piper",
      "source_title": "Form Conversion Rate Benchmark Report",
      "source_url": "https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "source_published": "18 February 2025, updated 26 September 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20250912104919/https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "sample": "Nearly 4 million form submissions across Chili Piper's customer base, mostly B2B, in 2024. Chili Piper sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-cp-disq-2024"
    },
    {
      "id": "lg-cp-booked-2024",
      "sentence": "66.7% of qualified B2B form submissions booked a meeting with instant scheduling in 2024, according to Chili Piper.",
      "value": 66.7,
      "unit": "%",
      "place": "Global, mostly B2B",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Chili Piper",
      "source_title": "Form Conversion Rate Benchmark Report",
      "source_url": "https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "source_published": "18 February 2025, updated 26 September 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20250912104919/https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "sample": "Nearly 4 million form submissions across Chili Piper's customer base, mostly B2B, in 2024. Chili Piper sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-cp-booked-2024"
    },
    {
      "id": "lg-cp-baseline-2024",
      "sentence": "Qualified B2B form leads booked meetings at about 30% without instant scheduling in 2024, according to Chili Piper.",
      "value": 30,
      "unit": "%",
      "place": "Global, mostly B2B",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Chili Piper",
      "source_title": "Form Conversion Rate Benchmark Report",
      "source_url": "https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "source_published": "18 February 2025, updated 26 September 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20250912104919/https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "sample": "Nearly 4 million form submissions across Chili Piper's customer base, mostly B2B, in 2024. Chili Piper sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-cp-baseline-2024"
    },
    {
      "id": "lg-cp-all-booked-calc",
      "sentence": "About 57.3% of all B2B demo form fills became booked meetings in 2024, calculated by StatisticsGlobal from Chili Piper data.",
      "value": 57.3,
      "unit": "%",
      "place": "Global, mostly B2B",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Chili Piper",
      "source_title": "Form Conversion Rate Benchmark Report",
      "source_url": "https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "source_published": "18 February 2025, updated 26 September 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20250912104919/https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "sample": "Nearly 4 million form submissions across Chili Piper's customer base, mostly B2B, in 2024. Chili Piper sells meeting scheduling software.",
      "method": "Qualified share (100% minus 14.1% = 85.9%) multiplied by the 66.7% of qualified submissions that booked = 57.3%.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-cp-all-booked-calc"
    },
    {
      "id": "lg-cp-uplift-calc",
      "sentence": "Instant scheduling booked 2.2 times as many qualified B2B form leads as the 30% norm in 2024, calculated by StatisticsGlobal from Chili Piper data.",
      "value": 2.2,
      "unit": "x",
      "place": "Global, mostly B2B",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Chili Piper",
      "source_title": "Form Conversion Rate Benchmark Report",
      "source_url": "https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "source_published": "18 February 2025, updated 26 September 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20250912104919/https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "sample": "Nearly 4 million form submissions across Chili Piper's customer base, mostly B2B, in 2024. Chili Piper sells meeting scheduling software.",
      "method": "66.7% booking rate with instant scheduling divided by the 30% average Chili Piper cites without it = 2.22.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-cp-uplift-calc"
    },
    {
      "id": "lg-cp-live-2024",
      "sentence": "Chili Piper customers offering a live call option converted 69.2% of qualified form fills in 2024, according to Chili Piper.",
      "value": 69.2,
      "unit": "%",
      "place": "Global, mostly B2B",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Chili Piper",
      "source_title": "Form Conversion Rate Benchmark Report",
      "source_url": "https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "source_published": "18 February 2025, updated 26 September 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20250912104919/https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "sample": "Nearly 4 million form submissions across Chili Piper's customer base, mostly B2B, in 2024. Chili Piper sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-cp-live-2024"
    },
    {
      "id": "lg-cp-top-saas-2024",
      "sentence": "Only 8% of top B2B SaaS companies let leads book a meeting straight after a form fill in 2024, according to Chili Piper.",
      "value": 8,
      "unit": "%",
      "place": "Global, mostly B2B",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Chili Piper",
      "source_title": "Form Conversion Rate Benchmark Report",
      "source_url": "https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "source_published": "18 February 2025, updated 26 September 2025, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20250912104919/https://www.chilipiper.com/post/form-conversion-rate-benchmark-report",
      "sample": "Nearly 4 million form submissions across Chili Piper's customer base, mostly B2B, in 2024. Chili Piper sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-cp-top-saas-2024"
    },
    {
      "id": "lg-rh-median-2025",
      "sentence": "The median qualified-to-booked rate for B2B SaaS inbound leads was 62% in 2025, according to RevenueHero.",
      "value": 62,
      "unit": "%",
      "place": "Global, B2B SaaS",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "RevenueHero",
      "source_title": "2025 Inbound Benchmark",
      "source_url": "https://revenuehero.io/2025-inbound-benchmark",
      "source_published": "2025 report, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261010210358/https://www.revenuehero.io/2025-inbound-benchmark",
      "sample": "1M+ inbound form fills of RevenueHero customers, B2B SaaS companies, weighted by volume over 12 months. RevenueHero sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-rh-median-2025"
    },
    {
      "id": "lg-rh-top-2025",
      "sentence": "The top quartile of B2B SaaS companies booked 72% of qualified inbound leads in 2025, according to RevenueHero.",
      "value": 72,
      "unit": "%",
      "place": "Global, B2B SaaS",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "RevenueHero",
      "source_title": "2025 Inbound Benchmark",
      "source_url": "https://revenuehero.io/2025-inbound-benchmark",
      "source_published": "2025 report, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261010210358/https://www.revenuehero.io/2025-inbound-benchmark",
      "sample": "1M+ inbound form fills of RevenueHero customers, B2B SaaS companies, weighted by volume over 12 months. RevenueHero sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-rh-top-2025"
    },
    {
      "id": "lg-rh-bottom-2025",
      "sentence": "The bottom quartile of B2B SaaS companies booked 53% of qualified inbound leads in 2025, according to RevenueHero.",
      "value": 53,
      "unit": "%",
      "place": "Global, B2B SaaS",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "RevenueHero",
      "source_title": "2025 Inbound Benchmark",
      "source_url": "https://revenuehero.io/2025-inbound-benchmark",
      "source_published": "2025 report, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261010210358/https://www.revenuehero.io/2025-inbound-benchmark",
      "sample": "1M+ inbound form fills of RevenueHero customers, B2B SaaS companies, weighted by volume over 12 months. RevenueHero sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-rh-bottom-2025"
    },
    {
      "id": "lg-rh-best-2025",
      "sentence": "The best B2B SaaS performers booked 88% of qualified inbound leads in 2025, according to RevenueHero.",
      "value": 88,
      "unit": "%",
      "place": "Global, B2B SaaS",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "RevenueHero",
      "source_title": "2025 Inbound Benchmark",
      "source_url": "https://revenuehero.io/2025-inbound-benchmark",
      "source_published": "2025 report, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261010210358/https://www.revenuehero.io/2025-inbound-benchmark",
      "sample": "1M+ inbound form fills of RevenueHero customers, B2B SaaS companies, weighted by volume over 12 months. RevenueHero sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-rh-best-2025"
    },
    {
      "id": "lg-rh-quartile-gap-calc",
      "sentence": "Top-quartile B2B SaaS companies booked 19 points more qualified inbound leads than the bottom quartile in 2025, calculated by StatisticsGlobal from RevenueHero data.",
      "value": 19,
      "unit": " points",
      "place": "Global, B2B SaaS",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "RevenueHero",
      "source_title": "2025 Inbound Benchmark",
      "source_url": "https://revenuehero.io/2025-inbound-benchmark",
      "source_published": "2025 report, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261010210358/https://www.revenuehero.io/2025-inbound-benchmark",
      "sample": "1M+ inbound form fills of RevenueHero customers, B2B SaaS companies, weighted by volume over 12 months. RevenueHero sells meeting scheduling software.",
      "method": "Top quartile qualified-to-booked rate (72%) minus bottom quartile (53%) = 19 points.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-rh-quartile-gap-calc"
    },
    {
      "id": "lg-rh-ent-2025",
      "sentence": "Enterprise B2B SaaS companies booked 70.1% of qualified inbound leads in 2025, according to RevenueHero.",
      "value": 70.1,
      "unit": "%",
      "place": "Global, B2B SaaS",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "RevenueHero",
      "source_title": "2025 Inbound Benchmark",
      "source_url": "https://revenuehero.io/2025-inbound-benchmark",
      "source_published": "2025 report, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261010210358/https://www.revenuehero.io/2025-inbound-benchmark",
      "sample": "1M+ inbound form fills of RevenueHero customers, B2B SaaS companies, weighted by volume over 12 months. RevenueHero sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-rh-ent-2025"
    },
    {
      "id": "lg-rh-mm-2025",
      "sentence": "Mid-market B2B SaaS companies booked 61.2% of qualified inbound leads in 2025, according to RevenueHero.",
      "value": 61.2,
      "unit": "%",
      "place": "Global, B2B SaaS",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "RevenueHero",
      "source_title": "2025 Inbound Benchmark",
      "source_url": "https://revenuehero.io/2025-inbound-benchmark",
      "source_published": "2025 report, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261010210358/https://www.revenuehero.io/2025-inbound-benchmark",
      "sample": "1M+ inbound form fills of RevenueHero customers, B2B SaaS companies, weighted by volume over 12 months. RevenueHero sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-rh-mm-2025"
    },
    {
      "id": "lg-rh-smb-2025",
      "sentence": "SMB-focused B2B SaaS companies booked 63.2% of qualified inbound leads in 2025, according to RevenueHero.",
      "value": 63.2,
      "unit": "%",
      "place": "Global, B2B SaaS",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "RevenueHero",
      "source_title": "2025 Inbound Benchmark",
      "source_url": "https://revenuehero.io/2025-inbound-benchmark",
      "source_published": "2025 report, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261010210358/https://www.revenuehero.io/2025-inbound-benchmark",
      "sample": "1M+ inbound form fills of RevenueHero customers, B2B SaaS companies, weighted by volume over 12 months. RevenueHero sells meeting scheduling software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-rh-smb-2025"
    },
    {
      "id": "lg-rh-vs-cp-calc",
      "sentence": "RevenueHero's 2025 median booking rate was 4.7 points below Chili Piper's 2024 average, calculated by StatisticsGlobal from RevenueHero and Chili Piper data.",
      "value": 4.7,
      "unit": " points",
      "place": "Global, B2B",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "RevenueHero",
      "source_title": "2025 Inbound Benchmark",
      "source_url": "https://revenuehero.io/2025-inbound-benchmark",
      "source_published": "2025 report, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20261010210358/https://www.revenuehero.io/2025-inbound-benchmark",
      "sample": "1M+ inbound form fills of RevenueHero customers, B2B SaaS companies, weighted by volume over 12 months. RevenueHero sells meeting scheduling software.",
      "method": "Chili Piper qualified-to-booked rate for 2024 (66.7%) minus RevenueHero median for 2025 (62%) = 4.7 points. One is an average, the other a median, and the customer bases differ.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-rh-vs-cp-calc"
    },
    {
      "id": "lg-hs-roi-2026",
      "sentence": "Measuring marketing ROI is the top challenge for 33% of marketers in 2026, according to HubSpot.",
      "value": 33,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "Inbound marketing statistics (2026 State of Marketing data)",
      "source_url": "https://blog.hubspot.com/insiders/inbound-marketing-stats",
      "source_published": "updated 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/hubspot/inbound-marketing-stats-2026-2026-11-02.csv",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. Fieldwork dates not stated. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-hs-roi-2026"
    },
    {
      "id": "lg-hs-alignment-2026",
      "sentence": "Sales and marketing alignment is a top challenge for 27.6% of marketers in 2026, according to HubSpot.",
      "value": 27.6,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "Inbound marketing statistics (2026 State of Marketing data)",
      "source_url": "https://blog.hubspot.com/insiders/inbound-marketing-stats",
      "source_published": "updated 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/hubspot/inbound-marketing-stats-2026-2026-11-02.csv",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. Fieldwork dates not stated. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-hs-alignment-2026"
    },
    {
      "id": "lg-hs-roi-gap-calc",
      "sentence": "Measuring ROI was named a top challenge 3.4 points more often than generating leads in 2026, calculated by StatisticsGlobal from HubSpot data.",
      "value": 3.4,
      "unit": " points",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "HubSpot",
      "source_title": "Inbound marketing statistics (2026 State of Marketing data)",
      "source_url": "https://blog.hubspot.com/insiders/inbound-marketing-stats",
      "source_published": "updated 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/hubspot/inbound-marketing-stats-2026-2026-11-02.csv",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. Fieldwork dates not stated. HubSpot sells marketing software.",
      "method": "Measuring marketing ROI (33%) minus generating leads (29.6%) = 3.4 points. HubSpot also rounds the leads figure to 30% elsewhere on the page, which would make the gap 3 points.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-hs-roi-gap-calc"
    },
    {
      "id": "lg-hs-easier-2026",
      "sentence": "55.7% of marketers say leads are easier to generate in 2026 than a decade ago, according to HubSpot.",
      "value": 55.7,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "Inbound marketing statistics (2026 State of Marketing data)",
      "source_url": "https://blog.hubspot.com/insiders/inbound-marketing-stats",
      "source_published": "updated 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/hubspot/inbound-marketing-stats-2026-2026-11-02.csv",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. Fieldwork dates not stated. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-hs-easier-2026"
    },
    {
      "id": "lg-hs-vol-sig-2026",
      "sentence": "24.5% of marketers saw their lead volume rise significantly in the year to 2026, according to HubSpot.",
      "value": 24.5,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "Inbound marketing statistics (2026 State of Marketing data)",
      "source_url": "https://blog.hubspot.com/insiders/inbound-marketing-stats",
      "source_published": "updated 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/hubspot/inbound-marketing-stats-2026-2026-11-02.csv",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. Fieldwork dates not stated. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-hs-vol-sig-2026"
    },
    {
      "id": "lg-hs-vol-some-2026",
      "sentence": "50% of marketers saw their lead volume rise somewhat in the year to 2026, according to HubSpot.",
      "value": 50,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "Inbound marketing statistics (2026 State of Marketing data)",
      "source_url": "https://blog.hubspot.com/insiders/inbound-marketing-stats",
      "source_published": "updated 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/hubspot/inbound-marketing-stats-2026-2026-11-02.csv",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. Fieldwork dates not stated. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-hs-vol-some-2026"
    },
    {
      "id": "lg-hs-quality-2026",
      "sentence": "93.8% of marketers say their lead quality improved in the year to 2026, according to HubSpot.",
      "value": 93.8,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "Inbound marketing statistics (2026 State of Marketing data)",
      "source_url": "https://blog.hubspot.com/insiders/inbound-marketing-stats",
      "source_published": "updated 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/hubspot/inbound-marketing-stats-2026-2026-11-02.csv",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. Fieldwork dates not stated. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-hs-quality-2026"
    },
    {
      "id": "lg-hs-personal-2026",
      "sentence": "93.2% of marketers say personalised experiences brought more leads and purchases in 2026, according to HubSpot.",
      "value": 93.2,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "Inbound marketing statistics (2026 State of Marketing data)",
      "source_url": "https://blog.hubspot.com/insiders/inbound-marketing-stats",
      "source_published": "updated 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/hubspot/inbound-marketing-stats-2026-2026-11-02.csv",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. Fieldwork dates not stated. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-hs-personal-2026"
    },
    {
      "id": "lg-6s-fav-wins-2025",
      "sentence": "The vendor B2B buyers preferred before talking to sellers won 80% of deals in 2025, according to 6sense.",
      "value": 80,
      "unit": "%",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-fav-wins-2025"
    },
    {
      "id": "lg-6s-bought-fav-2025",
      "sentence": "B2B buyers bought from their preliminary favourite vendor 77% of the time in 2025, according to 6sense.",
      "value": 77,
      "unit": "%",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-bought-fav-2025"
    },
    {
      "id": "lg-6s-not-fav-calc",
      "sentence": "B2B buyers chose a vendor other than their early favourite in 23% of purchases in 2025, calculated by StatisticsGlobal from 6sense data.",
      "value": 23,
      "unit": "%",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "100% minus the 77% of purchases made from the preliminary favourite = 23%.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-not-fav-calc"
    },
    {
      "id": "lg-6s-cycle-2025",
      "sentence": "Average B2B buying cycles were 10 months in 2025, down from about 11 months in 2024, according to 6sense.",
      "value": 10,
      "unit": " months",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-cycle-2025"
    },
    {
      "id": "lg-6s-cycle-change-calc",
      "sentence": "B2B buying cycles were about 9% shorter in 2025 than in 2024, calculated by StatisticsGlobal from 6sense data.",
      "value": 9.1,
      "unit": "%",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "(About 11 months in 2024 minus 10 months in 2025) divided by 11 = 9.1%. 6sense rounds both figures in its release, so treat this as approximate.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-cycle-change-calc"
    },
    {
      "id": "lg-6s-seller-share-2025",
      "sentence": "Seller engagement took 40% of the B2B buying journey in 2025, up from 30%, according to 6sense.",
      "value": 40,
      "unit": "%",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-seller-share-2025"
    },
    {
      "id": "lg-6s-interactions-2025",
      "sentence": "B2B buyers averaged 16 interactions per person with the winning vendor in 2025, according to 6sense.",
      "value": 16,
      "unit": "",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-interactions-2025"
    },
    {
      "id": "lg-6s-llm-2025",
      "sentence": "94% of B2B buyers used large language models to summarise reviews or analyse data in 2025, according to 6sense.",
      "value": 94,
      "unit": "%",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-llm-2025"
    },
    {
      "id": "lg-6s-financial-2025",
      "sentence": "49% of B2B buyers said financial pressure shortened their buying cycles in 2025, according to 6sense.",
      "value": 49,
      "unit": "%",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-financial-2025"
    },
    {
      "id": "lg-6s-earlier-2025",
      "sentence": "62% of B2B buyers engaged sellers earlier because of economic pressure in 2025, according to 6sense.",
      "value": 62,
      "unit": "%",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-earlier-2025"
    },
    {
      "id": "lg-6s-ai-details-2025",
      "sentence": "58% of B2B buyers engaged sellers earlier to clarify missing AI details in 2025, according to 6sense.",
      "value": 58,
      "unit": "%",
      "place": "North America, EMEA and APAC",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "6sense",
      "source_title": "The Timeline for Influencing B2B Buyers Is Shrinking: Insights From 6sense's 2025 Buyer Experience Report",
      "source_url": "https://www.businesswire.com/news/home/20251112018032/en",
      "source_published": "12 November 2025, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/6sense/buyer-experience-2025-press-release-2026-11-02.csv",
      "sample": "6sense annual survey of more than 4,000 B2B buyers in North America, EMEA and APAC who took part in a recent purchase. 6sense sells B2B marketing and sales software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-6s-ai-details-2025"
    },
    {
      "id": "lg-sf-decide-2025",
      "sentence": "57% of sales professionals said customers took longer to decide in 2025, according to Salesforce.",
      "value": 57,
      "unit": "%",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales, Seventh Edition (Asia Pacific edition)",
      "source_url": "https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260410002939/https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "sample": "Anonymous survey of 4,050 sales professionals in 22 countries, August to September 2025, third-party panelists. Salesforce sells CRM software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-sf-decide-2025"
    },
    {
      "id": "lg-sf-agents-prosp-2025",
      "sentence": "45% of sales professionals with AI agents used them for prospecting in 2025, according to Salesforce.",
      "value": 45,
      "unit": "%",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales, Seventh Edition (Asia Pacific edition)",
      "source_url": "https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260410002939/https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "sample": "Anonymous survey of 4,050 sales professionals in 22 countries, August to September 2025, third-party panelists. Salesforce sells CRM software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-sf-agents-prosp-2025"
    },
    {
      "id": "lg-sf-benefit-2025",
      "sentence": "92% of sales professionals using AI agents said agents benefit prospecting in 2025, according to Salesforce.",
      "value": 92,
      "unit": "%",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales, Seventh Edition (Asia Pacific edition)",
      "source_url": "https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260410002939/https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "sample": "Anonymous survey of 4,050 sales professionals in 22 countries, August to September 2025, third-party panelists. Salesforce sells CRM software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-sf-benefit-2025"
    },
    {
      "id": "lg-sf-high-perf-2025",
      "sentence": "High-performing sales teams were 1.7 times more likely than underperformers to use prospecting agents in 2025, according to Salesforce.",
      "value": 1.7,
      "unit": "x",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales, Seventh Edition (Asia Pacific edition)",
      "source_url": "https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260410002939/https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "sample": "Anonymous survey of 4,050 sales professionals in 22 countries, August to September 2025, third-party panelists. Salesforce sells CRM software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-sf-high-perf-2025"
    },
    {
      "id": "lg-va-revenue-2026",
      "sentence": "62% of organisations lost revenue because of poor CRM data quality in 2026, according to Validity.",
      "value": 62,
      "unit": "%",
      "place": "US, UK, Brazil, Australia, New Zealand",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Validity",
      "source_title": "Validity Releases State of CRM Data Management in 2026 Report (press release via PR Newswire)",
      "source_url": "https://aijourn.com/validity-releases-state-of-crm-data-management-in-2026-report-revealing-marketers-trust-in-their-data-hasnt-caught-up-with-their-ai-goals/",
      "source_published": "25 August 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/state-of-crm-2026-press-release-2026-11-02.csv",
      "sample": "Survey of 500 B2B and B2C marketing professionals in the US, UK, Brazil, Australia and New Zealand. Fieldwork dates not stated. Validity sells CRM data quality software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-va-revenue-2026"
    },
    {
      "id": "lg-va-campaigns-2026",
      "sentence": "67% of marketers said poor data contributed to delayed or scrapped campaigns in 2026, according to Validity.",
      "value": 67,
      "unit": "%",
      "place": "US, UK, Brazil, Australia, New Zealand",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Validity",
      "source_title": "Validity Releases State of CRM Data Management in 2026 Report (press release via PR Newswire)",
      "source_url": "https://aijourn.com/validity-releases-state-of-crm-data-management-in-2026-report-revealing-marketers-trust-in-their-data-hasnt-caught-up-with-their-ai-goals/",
      "source_published": "25 August 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/state-of-crm-2026-press-release-2026-11-02.csv",
      "sample": "Survey of 500 B2B and B2C marketing professionals in the US, UK, Brazil, Australia and New Zealand. Fieldwork dates not stated. Validity sells CRM data quality software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-va-campaigns-2026"
    },
    {
      "id": "lg-va-compliance-2026",
      "sentence": "63% of marketers said poor data contributed to compliance exposure in 2026, according to Validity.",
      "value": 63,
      "unit": "%",
      "place": "US, UK, Brazil, Australia, New Zealand",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Validity",
      "source_title": "Validity Releases State of CRM Data Management in 2026 Report (press release via PR Newswire)",
      "source_url": "https://aijourn.com/validity-releases-state-of-crm-data-management-in-2026-report-revealing-marketers-trust-in-their-data-hasnt-caught-up-with-their-ai-goals/",
      "source_published": "25 August 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/state-of-crm-2026-press-release-2026-11-02.csv",
      "sample": "Survey of 500 B2B and B2C marketing professionals in the US, UK, Brazil, Australia and New Zealand. Fieldwork dates not stated. Validity sells CRM data quality software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-va-compliance-2026"
    },
    {
      "id": "lg-va-ai-2026",
      "sentence": "21% of marketers said their CRM data was very well prepared to support AI in 2026, according to Validity.",
      "value": 21,
      "unit": "%",
      "place": "US, UK, Brazil, Australia, New Zealand",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Validity",
      "source_title": "Validity Releases State of CRM Data Management in 2026 Report (press release via PR Newswire)",
      "source_url": "https://aijourn.com/validity-releases-state-of-crm-data-management-in-2026-report-revealing-marketers-trust-in-their-data-hasnt-caught-up-with-their-ai-goals/",
      "source_published": "25 August 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/state-of-crm-2026-press-release-2026-11-02.csv",
      "sample": "Survey of 500 B2B and B2C marketing professionals in the US, UK, Brazil, Australia and New Zealand. Fieldwork dates not stated. Validity sells CRM data quality software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-va-ai-2026"
    },
    {
      "id": "lg-va-not-ready-calc",
      "sentence": "79% of marketers did not rate their CRM data as very well prepared for AI in 2026, calculated by StatisticsGlobal from Validity data.",
      "value": 79,
      "unit": "%",
      "place": "US, UK, Brazil, Australia, New Zealand",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Validity",
      "source_title": "Validity Releases State of CRM Data Management in 2026 Report (press release via PR Newswire)",
      "source_url": "https://aijourn.com/validity-releases-state-of-crm-data-management-in-2026-report-revealing-marketers-trust-in-their-data-hasnt-caught-up-with-their-ai-goals/",
      "source_published": "25 August 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/state-of-crm-2026-press-release-2026-11-02.csv",
      "sample": "Survey of 500 B2B and B2C marketing professionals in the US, UK, Brazil, Australia and New Zealand. Fieldwork dates not stated. Validity sells CRM data quality software.",
      "method": "100% minus the 21% who said their CRM data is \"very well prepared\" to support AI = 79%. This group includes those who said somewhat prepared.",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-va-not-ready-calc"
    },
    {
      "id": "lg-va-governance-2026",
      "sentence": "41% of organisations had a dedicated data governance team or owner in 2026, according to Validity.",
      "value": 41,
      "unit": "%",
      "place": "US, UK, Brazil, Australia, New Zealand",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Validity",
      "source_title": "Validity Releases State of CRM Data Management in 2026 Report (press release via PR Newswire)",
      "source_url": "https://aijourn.com/validity-releases-state-of-crm-data-management-in-2026-report-revealing-marketers-trust-in-their-data-hasnt-caught-up-with-their-ai-goals/",
      "source_published": "25 August 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/validity/state-of-crm-2026-press-release-2026-11-02.csv",
      "sample": "Survey of 500 B2B and B2C marketing professionals in the US, UK, Brazil, Australia and New Zealand. Fieldwork dates not stated. Validity sells CRM data quality software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-va-governance-2026"
    },
    {
      "id": "lg-hs-data-2026",
      "sentence": "65% of marketers say they have high-quality audience data in 2026, according to HubSpot.",
      "value": 65,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "Inbound marketing statistics (2026 State of Marketing data)",
      "source_url": "https://blog.hubspot.com/insiders/inbound-marketing-stats",
      "source_published": "updated 2026, accessed 2 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/hubspot/inbound-marketing-stats-2026-2026-11-02.csv",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. Fieldwork dates not stated. HubSpot sells marketing software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-hs-data-2026"
    },
    {
      "id": "lg-sf-data-2025",
      "sentence": "66% of sales professionals with AI agents said data quality issues hurt their sales in 2025, according to Salesforce.",
      "value": 66,
      "unit": "%",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales, Seventh Edition (Asia Pacific edition)",
      "source_url": "https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260410002939/https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "sample": "Anonymous survey of 4,050 sales professionals in 22 countries, August to September 2025, third-party panelists. Salesforce sells CRM software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-sf-data-2025"
    },
    {
      "id": "lg-sf-hygiene-2025",
      "sentence": "74% of sales teams with AI prioritised data hygiene in 2025, according to Salesforce.",
      "value": 74,
      "unit": "%",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales, Seventh Edition (Asia Pacific edition)",
      "source_url": "https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "source_published": "2026, accessed 2 November 2026",
      "archive_url": "http://web.archive.org/web/20260410002939/https://www.salesforce.com/en-ap/wp-content/uploads/sites/14/documents/pdf/sales/state-of-sales-report-7-ap.pdf",
      "sample": "Anonymous survey of 4,050 sales professionals in 22 countries, August to September 2025, third-party panelists. Salesforce sells CRM software.",
      "method": "",
      "verified_on": "2026-11-02",
      "url": "https://statisticsglobal.org/lead-generation-statistics/#stat-lg-sf-hygiene-2025"
    }
  ]
}