{
  "title": "Mobile Ecommerce Statistics 2026: Share of Sales, Conversion and Apps",
  "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/",
  "updated": "2026-11-07",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/mobile-ecommerce-statistics/)",
  "statistics": [
    {
      "id": "mob-adobe-holiday-share-2025",
      "sentence": "Smartphones drove 56.4% of US online holiday spend from 1 November to 31 December in 2025, according to Adobe.",
      "value": 56.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Season is 1 November to 31 December.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-holiday-share-2025"
    },
    {
      "id": "mob-kr-share-2025",
      "sentence": "Mobile shopping made up 77.5% of South Korea's online shopping transaction value in 2025, according to the Ministry of Data and Statistics.",
      "value": 77.5,
      "unit": "%",
      "place": "South Korea",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Ministry of Data and Statistics (Republic of Korea)",
      "source_title": "Online Shopping in September 2026 (press release)",
      "source_url": "https://mods.go.kr/board.es?mid=a20101000000&bid=11722&list_no=447782&act=view&mainXml=Y",
      "source_published": "2 November 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mods/online-shopping-mobile-2023-2026-2026-11-07.csv",
      "sample": "Monthly Online Shopping Survey of online shopping businesses in South Korea. Values are transaction values in won. Mobile means purchases made through mobile devices. Recent months are preliminary.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-kr-share-2025"
    },
    {
      "id": "mob-jp-share-2024",
      "sentence": "Smartphones accounted for 61.7% of Japan's B2C ecommerce sales of goods in 2024, according to METI.",
      "value": 61.7,
      "unit": "%",
      "place": "Japan",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "METI (Ministry of Economy, Trade and Industry, Japan)",
      "source_title": "令和6年度 電子商取引に関する市場調査 報告書 (FY2024 E-Commerce Market Survey report)",
      "source_url": "https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "source_published": "26 August 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260618074428/https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "sample": "METI annual market survey of Japanese ecommerce. The smartphone figure is a METI estimate based on the Ministry of Internal Affairs and Communications household consumption survey, eMarketer data and other sources.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-jp-share-2024"
    },
    {
      "id": "mob-cs-desktop-cr-2025",
      "sentence": "Desktop websites converted at 3.4% in Q4 2025, 74% higher than mobile web, according to Contentsquare.",
      "value": 3.4,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Contentsquare",
      "source_title": "Mobile analytics stats (2026 Digital Experience Benchmark)",
      "source_url": "https://contentsquare.com/guides/mobile-analytics/stats/",
      "source_published": "2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/contentsquare/mobile-analytics-stats-2026-11-07.csv",
      "sample": "Contentsquare 2026 Digital Experience Benchmark: 99 billion web and app sessions across 6,500+ websites in 9 industries, Q4 2025 compared with Q4 2024.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-cs-desktop-cr-2025"
    },
    {
      "id": "mob-adobe-forecast-2026",
      "sentence": "Mobile devices will drive 57.4% of US online holiday spend in 2026, up from 56.4% in 2025, according to an Adobe forecast.",
      "value": 57.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY",
      "source_url": "https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "source_published": "28 September 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261024011035/https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "sample": "Adobe forecast built from Adobe Analytics data on US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Forecast, not actual results.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-forecast-2026"
    },
    {
      "id": "mob-adobe-holiday-share-2024",
      "sentence": "Smartphones drove 54.5% of US online holiday spend from 1 November to 31 December in 2024, according to Adobe.",
      "value": 54.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Season is 1 November to 31 December.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-holiday-share-2024"
    },
    {
      "id": "mob-adobe-holiday-change-2025",
      "sentence": "Mobile share of US online holiday spend rose 1.9 percentage points between the 2024 and 2025 seasons, calculated by StatisticsGlobal from Adobe data.",
      "value": 1.9,
      "unit": "percentage points",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Season is 1 November to 31 December.",
      "method": "Mobile share 2025 season (56.4%) minus 2024 season (54.5%) = 1.9 points.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-holiday-change-2025"
    },
    {
      "id": "mob-adobe-total-2025",
      "sentence": "US consumers spent $257.8 billion online in the 2025 holiday season, up 6.8% year on year, according to Adobe.",
      "value": 257.8,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Season is 1 November to 31 December.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-total-2025"
    },
    {
      "id": "mob-adobe-holiday-value-2025",
      "sentence": "US shoppers spent about $145.4 billion online through smartphones in the 2025 holiday season, calculated by StatisticsGlobal from Adobe data.",
      "value": 145.4,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Season is 1 November to 31 December.",
      "method": "Total online holiday spend ($257.8 billion) x mobile share (56.4%) = $145.4 billion. Approximate, as Adobe does not publish the mobile dollar total for the season.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-holiday-value-2025"
    },
    {
      "id": "mob-etsy-share-2026",
      "sentence": "Etsy put its mobile GMS share at about 47% in Q3 2026, stable with the first half of 2026, according to Etsy.",
      "value": 47,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Etsy (Etsy, Inc.)",
      "source_title": "Q3 2026 shareholder letter (Form 8-K exhibit)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1370637/000137063726000090/q326shareholderletter.htm",
      "source_published": "28 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/etsy-q3-2026-2026-11-07.csv",
      "sample": "Etsy marketplace only, quarter ended 30 September 2026. Company-reported, unaudited operating metrics.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-etsy-share-2026"
    },
    {
      "id": "mob-cs-desktop-visits-2025",
      "sentence": "Desktop accounted for 30% of website visits but 47% of time spent in Q4 2025, according to Contentsquare.",
      "value": 30,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Contentsquare",
      "source_title": "Mobile analytics stats (2026 Digital Experience Benchmark)",
      "source_url": "https://contentsquare.com/guides/mobile-analytics/stats/",
      "source_published": "2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/contentsquare/mobile-analytics-stats-2026-11-07.csv",
      "sample": "Contentsquare 2026 Digital Experience Benchmark: 99 billion web and app sessions across 6,500+ websites in 9 industries, Q4 2025 compared with Q4 2024.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-cs-desktop-visits-2025"
    },
    {
      "id": "mob-cs-time-ratio-2025",
      "sentence": "Desktop's share of web time was 1.57 times its share of visits in Q4 2025, calculated by StatisticsGlobal from Contentsquare data.",
      "value": 1.57,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Contentsquare",
      "source_title": "Mobile analytics stats (2026 Digital Experience Benchmark)",
      "source_url": "https://contentsquare.com/guides/mobile-analytics/stats/",
      "source_published": "2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/contentsquare/mobile-analytics-stats-2026-11-07.csv",
      "sample": "Contentsquare 2026 Digital Experience Benchmark: 99 billion web and app sessions across 6,500+ websites in 9 industries, Q4 2025 compared with Q4 2024.",
      "method": "Desktop share of time spent (47%) / desktop share of visits (30%) = 1.57.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-cs-time-ratio-2025"
    },
    {
      "id": "mob-cs-mobile-cr-2025",
      "sentence": "Mobile websites converted at around 2% on average in Q4 2025, against 3.4% on desktop, according to Contentsquare.",
      "value": 2,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Contentsquare",
      "source_title": "Mobile analytics stats (2026 Digital Experience Benchmark)",
      "source_url": "https://contentsquare.com/guides/mobile-analytics/stats/",
      "source_published": "2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/contentsquare/mobile-analytics-stats-2026-11-07.csv",
      "sample": "Contentsquare 2026 Digital Experience Benchmark: 99 billion web and app sessions across 6,500+ websites in 9 industries, Q4 2025 compared with Q4 2024.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-cs-mobile-cr-2025"
    },
    {
      "id": "mob-cs-implied-cr-2025",
      "sentence": "The mobile web conversion rate implied by Contentsquare benchmarks was about 1.95% in Q4 2025, calculated by StatisticsGlobal from Contentsquare data.",
      "value": 1.95,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Contentsquare",
      "source_title": "Mobile analytics stats (2026 Digital Experience Benchmark)",
      "source_url": "https://contentsquare.com/guides/mobile-analytics/stats/",
      "source_published": "2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/contentsquare/mobile-analytics-stats-2026-11-07.csv",
      "sample": "Contentsquare 2026 Digital Experience Benchmark: 99 billion web and app sessions across 6,500+ websites in 9 industries, Q4 2025 compared with Q4 2024.",
      "method": "Desktop conversion rate (3.4%) / 1.74 (desktop converts 74% higher than mobile web) = 1.95%.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-cs-implied-cr-2025"
    },
    {
      "id": "mob-cs-retention-2025",
      "sentence": "Thirty-day retention on mobile rose 10% year on year in Q4 2025, while desktop retention fell 7%, according to Contentsquare.",
      "value": 10,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Contentsquare",
      "source_title": "Mobile analytics stats (2026 Digital Experience Benchmark)",
      "source_url": "https://contentsquare.com/guides/mobile-analytics/stats/",
      "source_published": "2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/contentsquare/mobile-analytics-stats-2026-11-07.csv",
      "sample": "Contentsquare 2026 Digital Experience Benchmark: 99 billion web and app sessions across 6,500+ websites in 9 industries, Q4 2025 compared with Q4 2024.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-cs-retention-2025"
    },
    {
      "id": "mob-cs-slow-2025",
      "sentence": "Slow page loads of over 3 seconds affected just under 11% of sessions in Q4 2025, down 20% in a year, according to Contentsquare.",
      "value": 11,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Contentsquare",
      "source_title": "Mobile analytics stats (2026 Digital Experience Benchmark)",
      "source_url": "https://contentsquare.com/guides/mobile-analytics/stats/",
      "source_published": "2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/contentsquare/mobile-analytics-stats-2026-11-07.csv",
      "sample": "Contentsquare 2026 Digital Experience Benchmark: 99 billion web and app sessions across 6,500+ websites in 9 industries, Q4 2025 compared with Q4 2024.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-cs-slow-2025"
    },
    {
      "id": "mob-adobe-cm-2025",
      "sentence": "Mobile devices drove 57.5% of US online sales on Cyber Monday in 2025, worth $8.2 billion, according to Adobe.",
      "value": 57.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later",
      "source_url": "https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "source_published": "2 December 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260928025744/https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-cm-2025"
    },
    {
      "id": "mob-adobe-cm-growth-2025",
      "sentence": "US mobile spend on Cyber Monday grew 8.0% year on year in 2025, against 7.1% for all online spend, according to Adobe.",
      "value": 8,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later",
      "source_url": "https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "source_published": "2 December 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260928025744/https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-cm-growth-2025"
    },
    {
      "id": "mob-adobe-cm-2020",
      "sentence": "Mobile devices drove 41.4% of US online sales on Cyber Monday in 2020, according to Adobe.",
      "value": 41.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2020",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later",
      "source_url": "https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "source_published": "2 December 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260928025744/https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-cm-2020"
    },
    {
      "id": "mob-adobe-cm-change-2025",
      "sentence": "Mobile share of US Cyber Monday sales rose 16.1 percentage points from 2020 to 2025, calculated by StatisticsGlobal from Adobe data.",
      "value": 16.1,
      "unit": "percentage points",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later",
      "source_url": "https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "source_published": "2 December 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260928025744/https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories.",
      "method": "Cyber Monday mobile share 2025 (57.5%) minus 2020 (41.4%) = 16.1 points.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-cm-change-2025"
    },
    {
      "id": "mob-adobe-cm-desktop-2025",
      "sentence": "US shoppers spent about $6.05 billion on non-mobile devices on Cyber Monday in 2025, calculated by StatisticsGlobal from Adobe data.",
      "value": 6.05,
      "unit": "$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later",
      "source_url": "https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "source_published": "2 December 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260928025744/https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories.",
      "method": "Cyber Monday online spend ($14.25 billion) minus mobile spend ($8.2 billion) = $6.05 billion. Adobe compares mobile with desktop.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-cm-desktop-2025"
    },
    {
      "id": "mob-adobe-thanksgiving-2025",
      "sentence": "Mobile devices drove 61.6% of US online sales on Thanksgiving Day in 2025, up from 59.3% in 2024, according to Adobe.",
      "value": 61.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Season is 1 November to 31 December.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-thanksgiving-2025"
    },
    {
      "id": "mob-adobe-christmas-2025",
      "sentence": "Mobile devices drove 66.5% of US online sales on Christmas Day in 2025, up from 65% in 2024, according to Adobe.",
      "value": 66.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Season is 1 November to 31 December.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-christmas-2025"
    },
    {
      "id": "mob-adobe-primeday-2026",
      "sentence": "Mobile devices drove 54.2% of US online sales during the Prime Day event in June 2026, worth $14.2 billion, according to Adobe.",
      "value": 54.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Summer is the new holiday season: Prime Day drives a record $26.4 billion",
      "source_url": "https://business.adobe.com/blog/2026-prime-day-insights",
      "source_published": "29 June 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260710083403/https://business.adobe.com/blog/2026-prime-day-insights",
      "sample": "Adobe Analytics data on direct online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Event ran 23 to 26 June 2026.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-primeday-2026"
    },
    {
      "id": "mob-adobe-primeday-gap-2026",
      "sentence": "Mobile share of US online sales was 2.2 percentage points lower on Prime Day 2026 than in the 2025 holiday season, calculated by StatisticsGlobal from Adobe data.",
      "value": 2.2,
      "unit": "percentage points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Summer is the new holiday season: Prime Day drives a record $26.4 billion",
      "source_url": "https://business.adobe.com/blog/2026-prime-day-insights",
      "source_published": "29 June 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260710083403/https://business.adobe.com/blog/2026-prime-day-insights",
      "sample": "Adobe Analytics data on direct online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Event ran 23 to 26 June 2026.",
      "method": "Holiday season 2025 mobile share (56.4%, Adobe January 2026 release) minus Prime Day 2026 mobile share (54.2%) = 2.2 points. Different events and periods.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-primeday-gap-2026"
    },
    {
      "id": "mob-adobe-tg-forecast-2026",
      "sentence": "Mobile devices will drive a record 63% of US online spend on Thanksgiving Day in 2026, according to an Adobe forecast.",
      "value": 63,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY",
      "source_url": "https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "source_published": "28 September 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261024011035/https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "sample": "Adobe forecast built from Adobe Analytics data on US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Forecast, not actual results.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-tg-forecast-2026"
    },
    {
      "id": "mob-kr-value-2025",
      "sentence": "South Koreans spent 213.0 trillion won through mobile shopping in 2025, according to the Ministry of Data and Statistics.",
      "value": 213,
      "unit": "trillion won",
      "place": "South Korea",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Ministry of Data and Statistics (Republic of Korea)",
      "source_title": "Online Shopping in September 2026 (press release)",
      "source_url": "https://mods.go.kr/board.es?mid=a20101000000&bid=11722&list_no=447782&act=view&mainXml=Y",
      "source_published": "2 November 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mods/online-shopping-mobile-2023-2026-2026-11-07.csv",
      "sample": "Monthly Online Shopping Survey of online shopping businesses in South Korea. Values are transaction values in won. Mobile means purchases made through mobile devices. Recent months are preliminary.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-kr-value-2025"
    },
    {
      "id": "mob-kr-share-2024",
      "sentence": "Mobile shopping made up 76.5% of South Korea's online shopping transaction value in 2024, according to the Ministry of Data and Statistics.",
      "value": 76.5,
      "unit": "%",
      "place": "South Korea",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Ministry of Data and Statistics (Republic of Korea)",
      "source_title": "Online Shopping in December 2025 (press release)",
      "source_url": "https://mods.go.kr/boardDownload.es?bid=11722&list_no=443346&seq=1",
      "source_published": "2 February 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mods/online-shopping-mobile-2023-2026-2026-11-07.csv",
      "sample": "Monthly Online Shopping Survey of online shopping businesses in South Korea. Values are transaction values in won. Mobile means purchases made through mobile devices. Recent months are preliminary.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-kr-share-2024"
    },
    {
      "id": "mob-kr-share-2023",
      "sentence": "Mobile shopping made up 73.9% of South Korea's online shopping transaction value in 2023, according to Statistics Korea.",
      "value": 73.9,
      "unit": "%",
      "place": "South Korea",
      "data_year": "2023",
      "source_type": "Official",
      "publisher": "Statistics Korea (now the Ministry of Data and Statistics)",
      "source_title": "Online Shopping in December 2024 (press release)",
      "source_url": "https://mods.go.kr/boardDownload.es?bid=11722&list_no=434943&seq=1",
      "source_published": "4 February 2025, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mods/online-shopping-mobile-2023-2026-2026-11-07.csv",
      "sample": "Monthly Online Shopping Survey of online shopping businesses in South Korea. Values are transaction values in won. Mobile means purchases made through mobile devices. Recent months are preliminary.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-kr-share-2023"
    },
    {
      "id": "mob-kr-share-change-2025",
      "sentence": "Mobile share of South Korea's online shopping value rose 3.6 percentage points from 2023 to 2025, calculated by StatisticsGlobal from official data.",
      "value": 3.6,
      "unit": "percentage points",
      "place": "South Korea",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Ministry of Data and Statistics (Republic of Korea)",
      "source_title": "Online Shopping in September 2026 (press release)",
      "source_url": "https://mods.go.kr/board.es?mid=a20101000000&bid=11722&list_no=447782&act=view&mainXml=Y",
      "source_published": "2 November 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mods/online-shopping-mobile-2023-2026-2026-11-07.csv",
      "sample": "Monthly Online Shopping Survey of online shopping businesses in South Korea. Values are transaction values in won. Mobile means purchases made through mobile devices. Recent months are preliminary.",
      "method": "Mobile share 2025 (77.5%, September 2026 release) minus 2023 (73.9%, December 2024 release) = 3.6 points.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-kr-share-change-2025"
    },
    {
      "id": "mob-kr-growth-2025",
      "sentence": "South Korea's mobile shopping value grew 7.4% in 2025, against 6.0% for all online shopping, calculated by StatisticsGlobal from Ministry of Data and Statistics data.",
      "value": 7.4,
      "unit": "%",
      "place": "South Korea",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Ministry of Data and Statistics (Republic of Korea)",
      "source_title": "Online Shopping in September 2026 (press release)",
      "source_url": "https://mods.go.kr/board.es?mid=a20101000000&bid=11722&list_no=447782&act=view&mainXml=Y",
      "source_published": "2 November 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mods/online-shopping-mobile-2023-2026-2026-11-07.csv",
      "sample": "Monthly Online Shopping Survey of online shopping businesses in South Korea. Values are transaction values in won. Mobile means purchases made through mobile devices. Recent months are preliminary.",
      "method": "Mobile value 2025 (213,024.7 billion won) / 2024 (198,339.5 billion won) = +7.4%. Total online 2025 (274,944.2) / 2024 (259,431.9) = +6.0%. Annual figures from the September 2026 and December 2025 releases.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-kr-growth-2025"
    },
    {
      "id": "mob-kr-nonmobile-2025",
      "sentence": "South Korea's non-mobile online shopping value grew 1.4% to 61.9 trillion won in 2025, calculated by StatisticsGlobal from Ministry of Data and Statistics data.",
      "value": 1.4,
      "unit": "%",
      "place": "South Korea",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Ministry of Data and Statistics (Republic of Korea)",
      "source_title": "Online Shopping in September 2026 (press release)",
      "source_url": "https://mods.go.kr/board.es?mid=a20101000000&bid=11722&list_no=447782&act=view&mainXml=Y",
      "source_published": "2 November 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mods/online-shopping-mobile-2023-2026-2026-11-07.csv",
      "sample": "Monthly Online Shopping Survey of online shopping businesses in South Korea. Values are transaction values in won. Mobile means purchases made through mobile devices. Recent months are preliminary.",
      "method": "Non-mobile = total minus mobile. 2025: 274,944.2 - 213,024.7 = 61,919.5 billion won. 2024: 259,431.9 - 198,339.5 = 61,092.4 billion won. Growth = +1.4%.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-kr-nonmobile-2025"
    },
    {
      "id": "mob-kr-sep-2026",
      "sentence": "Mobile shopping made up 76.4% of South Korea's online shopping value in September 2026, up 1.0 point from a year earlier, according to the Ministry of Data and Statistics.",
      "value": 76.4,
      "unit": "%",
      "place": "South Korea",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Ministry of Data and Statistics (Republic of Korea)",
      "source_title": "Online Shopping in September 2026 (press release)",
      "source_url": "https://mods.go.kr/board.es?mid=a20101000000&bid=11722&list_no=447782&act=view&mainXml=Y",
      "source_published": "2 November 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mods/online-shopping-mobile-2023-2026-2026-11-07.csv",
      "sample": "Monthly Online Shopping Survey of online shopping businesses in South Korea. Values are transaction values in won. Mobile means purchases made through mobile devices. Recent months are preliminary.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-kr-sep-2026"
    },
    {
      "id": "mob-kr-sep-value-2026",
      "sentence": "South Korea's mobile shopping transaction value reached 19.08 trillion won in September 2026, up 5.4% year on year, according to the Ministry of Data and Statistics.",
      "value": 19.08,
      "unit": "trillion won",
      "place": "South Korea",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Ministry of Data and Statistics (Republic of Korea)",
      "source_title": "Online Shopping in September 2026 (press release)",
      "source_url": "https://mods.go.kr/board.es?mid=a20101000000&bid=11722&list_no=447782&act=view&mainXml=Y",
      "source_published": "2 November 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mods/online-shopping-mobile-2023-2026-2026-11-07.csv",
      "sample": "Monthly Online Shopping Survey of online shopping businesses in South Korea. Values are transaction values in won. Mobile means purchases made through mobile devices. Recent months are preliminary.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-kr-sep-value-2026"
    },
    {
      "id": "mob-jp-value-2024",
      "sentence": "Japanese consumers bought ¥9.39 trillion of goods online through smartphones in 2024, up 9.0% year on year, according to METI.",
      "value": 9.39,
      "unit": "¥ trillion",
      "place": "Japan",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "METI (Ministry of Economy, Trade and Industry, Japan)",
      "source_title": "令和6年度 電子商取引に関する市場調査 報告書 (FY2024 E-Commerce Market Survey report)",
      "source_url": "https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "source_published": "26 August 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260618074428/https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "sample": "METI annual market survey of Japanese ecommerce. The smartphone figure is a METI estimate based on the Ministry of Internal Affairs and Communications household consumption survey, eMarketer data and other sources.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-jp-value-2024"
    },
    {
      "id": "mob-jp-goods-2024",
      "sentence": "Japan's B2C ecommerce sales of goods grew 3.70% to ¥15.22 trillion in 2024, according to METI.",
      "value": 15.22,
      "unit": "¥ trillion",
      "place": "Japan",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "METI (Ministry of Economy, Trade and Industry, Japan)",
      "source_title": "令和6年度 電子商取引に関する市場調査 報告書 (FY2024 E-Commerce Market Survey report)",
      "source_url": "https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "source_published": "26 August 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260618074428/https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "sample": "METI annual market survey of Japanese ecommerce. The smartphone figure is a METI estimate based on the Ministry of Internal Affairs and Communications household consumption survey, eMarketer data and other sources.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-jp-goods-2024"
    },
    {
      "id": "mob-jp-share-2023",
      "sentence": "Smartphones accounted for about 58.7% of Japan's B2C ecommerce sales of goods in 2023, calculated by StatisticsGlobal from METI data.",
      "value": 58.7,
      "unit": "%",
      "place": "Japan",
      "data_year": "2023",
      "source_type": "Our analysis",
      "publisher": "METI (Ministry of Economy, Trade and Industry, Japan)",
      "source_title": "令和6年度 電子商取引に関する市場調査 報告書 (FY2024 E-Commerce Market Survey report)",
      "source_url": "https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "source_published": "26 August 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260618074428/https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "sample": "METI annual market survey of Japanese ecommerce. The smartphone figure is a METI estimate based on the Ministry of Internal Affairs and Communications household consumption survey, eMarketer data and other sources.",
      "method": "Smartphone goods sales 2023 = 2024 value (¥9,390.4 billion) minus the increase (¥772.3 billion) = ¥8,618.1 billion. Divided by 2023 goods B2C ecommerce (¥14,676.0 billion) = 58.7%.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-jp-share-2023"
    },
    {
      "id": "mob-jp-share-change-2024",
      "sentence": "Smartphone share of Japan's online goods sales rose about 3.0 percentage points in 2024, calculated by StatisticsGlobal from METI data.",
      "value": 3,
      "unit": "percentage points",
      "place": "Japan",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "METI (Ministry of Economy, Trade and Industry, Japan)",
      "source_title": "令和6年度 電子商取引に関する市場調査 報告書 (FY2024 E-Commerce Market Survey report)",
      "source_url": "https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "source_published": "26 August 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260618074428/https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "sample": "METI annual market survey of Japanese ecommerce. The smartphone figure is a METI estimate based on the Ministry of Internal Affairs and Communications household consumption survey, eMarketer data and other sources.",
      "method": "Smartphone share 2024 (61.7%) minus derived 2023 share (58.7%) = 3.0 points.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-jp-share-change-2024"
    },
    {
      "id": "mob-jp-nonphone-2024",
      "sentence": "Japan's non-smartphone online sales of goods fell about 3.8% in 2024, calculated by StatisticsGlobal from METI data.",
      "value": -3.8,
      "unit": "%",
      "place": "Japan",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "METI (Ministry of Economy, Trade and Industry, Japan)",
      "source_title": "令和6年度 電子商取引に関する市場調査 報告書 (FY2024 E-Commerce Market Survey report)",
      "source_url": "https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "source_published": "26 August 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260618074428/https://www.meti.go.jp/policy/it_policy/statistics/outlook/250826_houkokusho.pdf",
      "sample": "METI annual market survey of Japanese ecommerce. The smartphone figure is a METI estimate based on the Ministry of Internal Affairs and Communications household consumption survey, eMarketer data and other sources.",
      "method": "Non-smartphone = goods B2C ecommerce minus smartphone. 2024: ¥15,219.4bn - ¥9,390.4bn = ¥5,829.0bn. 2023: ¥14,676.0bn - ¥8,618.1bn = ¥6,057.9bn. Change = -3.8%.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-jp-nonphone-2024"
    },
    {
      "id": "mob-etsy-app-2026",
      "sentence": "Etsy app GMS grew 10.4% year on year in Q3 2026, against 7.5% for non-app GMS, according to Etsy.",
      "value": 10.4,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Etsy (Etsy, Inc.)",
      "source_title": "Q3 2026 shareholder letter (Form 8-K exhibit)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1370637/000137063726000090/q326shareholderletter.htm",
      "source_published": "28 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/etsy-q3-2026-2026-11-07.csv",
      "sample": "Etsy marketplace only, quarter ended 30 September 2026. Company-reported, unaudited operating metrics.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-etsy-app-2026"
    },
    {
      "id": "mob-etsy-app-gap-2026",
      "sentence": "Etsy app GMS grew 2.9 percentage points faster than non-app GMS in Q3 2026, calculated by StatisticsGlobal from Etsy data.",
      "value": 2.9,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Etsy (Etsy, Inc.)",
      "source_title": "Q3 2026 shareholder letter (Form 8-K exhibit)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1370637/000137063726000090/q326shareholderletter.htm",
      "source_published": "28 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/etsy-q3-2026-2026-11-07.csv",
      "sample": "Etsy marketplace only, quarter ended 30 September 2026. Company-reported, unaudited operating metrics.",
      "method": "App GMS growth (10.4%) minus non-app GMS growth (7.5%) = 2.9 points.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-etsy-app-gap-2026"
    },
    {
      "id": "mob-etsy-gms-2026",
      "sentence": "Etsy marketplace GMS reached $2.6 billion in Q3 2026, up 8.8% year on year, according to Etsy.",
      "value": 2.6,
      "unit": "$ billion",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Etsy (Etsy, Inc.)",
      "source_title": "Q3 2026 shareholder letter (Form 8-K exhibit)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1370637/000137063726000090/q326shareholderletter.htm",
      "source_published": "28 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/etsy-q3-2026-2026-11-07.csv",
      "sample": "Etsy marketplace only, quarter ended 30 September 2026. Company-reported, unaudited operating metrics.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-etsy-gms-2026"
    },
    {
      "id": "mob-etsy-mobile-value-2026",
      "sentence": "About $1.2 billion of Etsy marketplace GMS came through mobile in Q3 2026, calculated by StatisticsGlobal from Etsy data.",
      "value": 1.2,
      "unit": "$ billion",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Etsy (Etsy, Inc.)",
      "source_title": "Q3 2026 shareholder letter (Form 8-K exhibit)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1370637/000137063726000090/q326shareholderletter.htm",
      "source_published": "28 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/etsy-q3-2026-2026-11-07.csv",
      "sample": "Etsy marketplace only, quarter ended 30 September 2026. Company-reported, unaudited operating metrics.",
      "method": "Etsy marketplace GMS ($2.6 billion) x mobile GMS share (about 47%) = about $1.2 billion. Rounded inputs, so approximate.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-etsy-mobile-value-2026"
    },
    {
      "id": "mob-adobe-bnpl-2025",
      "sentence": "Smartphones drove 82.2% of Buy Now Pay Later purchases in the 2025 US holiday season, according to Adobe.",
      "value": 82.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Season is 1 November to 31 December.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-bnpl-2025"
    },
    {
      "id": "mob-adobe-cm-bnpl-2025",
      "sentence": "Mobile devices handled 79.4% of US Buy Now Pay Later transactions on Cyber Monday in 2025, according to Adobe.",
      "value": 79.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Cyber Monday Hits Record $14.25 Billion in Online Spending with Over $1 Billion Driven by Buy Now Pay Later",
      "source_url": "https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "source_published": "2 December 2025, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20260928025744/https://news.adobe.com/news/2025/12/adobe-cyber-monday-hits-record",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-cm-bnpl-2025"
    },
    {
      "id": "mob-adobe-bnpl-forecast-2026",
      "sentence": "Mobile devices will drive 82% of US Buy Now Pay Later online spend in the 2026 holiday season, according to an Adobe forecast.",
      "value": 82,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: U.S. Holiday Shopping Season to Hit Record $275.1 Billion Online, Rising 6.7% YoY",
      "source_url": "https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "source_published": "28 September 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261024011035/https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "sample": "Adobe forecast built from Adobe Analytics data on US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Forecast, not actual results.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-bnpl-forecast-2026"
    },
    {
      "id": "mob-adobe-returns-2025",
      "sentence": "Mobile devices handled 38.8% of US online returns in the 2025 holiday season, against 56.4% of spend, according to Adobe.",
      "value": 38.8,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Season is 1 November to 31 December.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-returns-2025"
    },
    {
      "id": "mob-adobe-returns-gap-2025",
      "sentence": "Mobile share of US holiday returns was 17.6 percentage points below its share of spend in 2025, calculated by StatisticsGlobal from Adobe data.",
      "value": 17.6,
      "unit": "percentage points",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Adobe (Adobe Digital Insights)",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 7 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data on online transactions at US retail sites, over 1 trillion visits, 100 million SKUs and 18 product categories. Season is 1 November to 31 December.",
      "method": "Mobile share of online spend (56.4%) minus mobile share of returns (38.8%) = 17.6 points.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/mobile-ecommerce-statistics/#stat-mob-adobe-returns-gap-2025"
    }
  ]
}