{
  "title": "Multichannel Marketing Statistics 2026: Channels, Replies, Online vs Store and Mail",
  "url": "https://statisticsglobal.org/multichannel-marketing-statistics/",
  "updated": "2026-10-28",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/multichannel-marketing-statistics/)",
  "statistics": [
    {
      "id": "mc-sf-channels-2025",
      "sentence": "Companies marketed across an average of 10 channels in 2025, according to Salesforce's survey of 4,450 marketers.",
      "value": 10,
      "unit": "channels",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-channels-2025"
    },
    {
      "id": "mc-mck-channels-2024",
      "sentence": "B2B customers used an average of 10 interaction channels in their buying journey in 2024, up from five in 2016, according to McKinsey & Company.",
      "value": 10,
      "unit": "channels",
      "place": "13 countries",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "Five fundamental truths: How B2B winners keep growing",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/five-fundamental-truths-how-b2b-winners-keep-growing",
      "source_published": "12 September 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey B2B Pulse Survey 2024: nearly 4,000 B2B decision makers across 34 sectors in 13 countries. Ninth edition of the survey.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-channels-2024"
    },
    {
      "id": "mc-bv-seamless-2024",
      "sentence": "88% of shoppers wanted a seamless shopping experience across channels in 2024, according to Bazaarvoice.",
      "value": 88,
      "unit": "%",
      "place": "7 countries",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Bazaarvoice",
      "source_title": "Bazaarvoice Shopper Experience Index Vol. 18: 88% of shoppers want an omnichannel experience, a third of shoppers say that includes social",
      "source_url": "https://www.bazaarvoice.com/press/bazaarvoice-shopper-experience-index-vol-18-88-of-shoppers-want-an-omnichannel-experience-a-third-of-shoppers-say-that-includes-social/",
      "source_published": "19 November 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bazaarvoice/shopper-experience-index-18-2026-10-28.csv",
      "sample": "Online survey of 8,000+ consumers in the US, UK, Germany, France, India, Australia and Canada, run by Savanta for Bazaarvoice in September 2024. Bazaarvoice sells review and social commerce software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-bv-seamless-2024"
    },
    {
      "id": "mc-sf-reply-gap",
      "sentence": "Marketers trailed their own view of customer demand by 28 points in 2025: 83% saw demand for two-way conversations but 55% frequently replied, calculated by StatisticsGlobal from Salesforce data.",
      "value": 28,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "83% agree customers want two-way conversations - 55% frequently reply via email and SMS = 28 points. Both from the same Salesforce survey of 4,450 marketers.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-reply-gap"
    },
    {
      "id": "mc-cb-share-2026",
      "sentence": "E-commerce accounted for 17.1% of US retail sales in Q2 2026, according to the US Census Bureau.",
      "value": 17.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf",
      "source_published": "18 August 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-26q2-2026-10-28.csv",
      "sample": "Census Bureau Monthly Retail Trade Survey, seasonally adjusted estimates for US retail trade. E-commerce means sales of goods ordered online. Q2 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-cb-share-2026"
    },
    {
      "id": "mc-mck-channels-2026",
      "sentence": "B2B buyers used an average of 10 channels across the purchasing journey in 2026, according to McKinsey & Company.",
      "value": 10,
      "unit": "channels",
      "place": "13 countries",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "The surprising economics of B2B growth: The new survival threshold and what it takes to thrive",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-surprising-economics-of-b2b-growth-the-new-survival-threshold-and-what-it-takes-to-thrive",
      "source_published": "28 May 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey 2026 Global B2B Pulse Survey: nearly 4,000 decision makers across 13 countries. Fieldwork dates not stated.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-channels-2026"
    },
    {
      "id": "mc-mck-channel-cagr",
      "sentence": "Channels per B2B buying journey grew about 9% a year between 2016 and 2024, from five to 10, calculated by StatisticsGlobal from McKinsey & Company data.",
      "value": 9.1,
      "unit": "% a year",
      "place": "13 countries",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "McKinsey & Company",
      "source_title": "Five fundamental truths: How B2B winners keep growing",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/five-fundamental-truths-how-b2b-winners-keep-growing",
      "source_published": "12 September 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey B2B Pulse Survey 2024: nearly 4,000 B2B decision makers across 34 sectors in 13 countries. Ninth edition of the survey.",
      "method": "(10 / 5) ^ (1 / 8 years) - 1 = 9.05% compound annual growth, 2016 to 2024.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-channel-cagr"
    },
    {
      "id": "mc-mck-channels-flat",
      "sentence": "Channels per B2B buying journey were unchanged at 10 between 2024 and 2026, after doubling from five in 2016, calculated by StatisticsGlobal from McKinsey & Company data.",
      "value": 0,
      "unit": "channels",
      "place": "13 countries",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "McKinsey & Company",
      "source_title": "The surprising economics of B2B growth: The new survival threshold and what it takes to thrive",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-surprising-economics-of-b2b-growth-the-new-survival-threshold-and-what-it-takes-to-thrive",
      "source_published": "28 May 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey 2026 Global B2B Pulse Survey: nearly 4,000 decision makers across 13 countries. Fieldwork dates not stated.",
      "method": "10 channels (2026 B2B Pulse) - 10 channels (2024 B2B Pulse) = 0. Both surveys cover nearly 4,000 decision makers in 13 countries.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-channels-flat"
    },
    {
      "id": "mc-gt-sources-2025",
      "sentence": "B2B buyers used an average of seven information sources during a recent purchase in 2025, according to Gartner.",
      "value": 7,
      "unit": "sources",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-20-gartner-survey-finds-sixty-nine-percent-of-b-two-b-buyers-turn-to-sales-reps-to-validate-ai-generated-insights",
      "source_published": "20 May 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/multichannel-surveys-2026-10-28.csv",
      "sample": "Gartner survey of 645 B2B buyers, August to September 2025.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-gt-sources-2025"
    },
    {
      "id": "mc-mck-omni-2024",
      "sentence": "More than half of B2B decision makers wanted a true omnichannel experience in 2024, according to McKinsey & Company.",
      "value": 50,
      "unit": "%",
      "place": "13 countries",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "Five fundamental truths: How B2B winners keep growing",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/five-fundamental-truths-how-b2b-winners-keep-growing",
      "source_published": "12 September 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey B2B Pulse Survey 2024: nearly 4,000 B2B decision makers across 34 sectors in 13 countries. Ninth edition of the survey.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-omni-2024"
    },
    {
      "id": "mc-mck-seekers-2024",
      "sentence": "36% of B2B decision makers were \"seekers\" who demand a seamless omnichannel experience in 2024, according to McKinsey & Company.",
      "value": 36,
      "unit": "%",
      "place": "13 countries",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "Five fundamental truths: How B2B winners keep growing",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/five-fundamental-truths-how-b2b-winners-keep-growing",
      "source_published": "12 September 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey B2B Pulse Survey 2024: nearly 4,000 B2B decision makers across 34 sectors in 13 countries. Ninth edition of the survey.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-seekers-2024"
    },
    {
      "id": "mc-mck-switch-2024",
      "sentence": "65% of B2B omnichannel \"seekers\" said in 2024 they were likely to switch suppliers if they ran into hiccups, according to McKinsey & Company.",
      "value": 65,
      "unit": "%",
      "place": "13 countries",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "Five fundamental truths: How B2B winners keep growing",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/five-fundamental-truths-how-b2b-winners-keep-growing",
      "source_published": "12 September 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey B2B Pulse Survey 2024: nearly 4,000 B2B decision makers across 34 sectors in 13 countries. Ninth edition of the survey.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-switch-2024"
    },
    {
      "id": "mc-sf-twoway-2025",
      "sentence": "83% of marketers agreed in 2025 that customers increasingly want two-way conversations, according to Salesforce.",
      "value": 83,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-twoway-2025"
    },
    {
      "id": "mc-sf-respond-2025",
      "sentence": "69% of marketers admitted in 2025 that they struggle to respond promptly to customer and prospect inquiries, according to Salesforce.",
      "value": 69,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-respond-2025"
    },
    {
      "id": "mc-sf-reply-2025",
      "sentence": "Only 55% of marketers said in 2025 that they frequently reply to customer responses via email and SMS, according to Salesforce.",
      "value": 55,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-reply-2025"
    },
    {
      "id": "mc-sf-hp-reply-2025",
      "sentence": "High-performing marketing teams were 1.5 times more likely to frequently reply to customers via email and text in 2025, according to Salesforce.",
      "value": 1.5,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-hp-reply-2025"
    },
    {
      "id": "mc-sf-ai-respond-2025",
      "sentence": "81% of marketers said in 2025 that they trust AI to respond to customer inquiries, according to Salesforce.",
      "value": 81,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-ai-respond-2025"
    },
    {
      "id": "mc-sf-unified-respond-2025",
      "sentence": "Marketing teams that had satisfactorily unified their data were 42% more likely to regularly respond to customers in 2025, according to Salesforce.",
      "value": 42,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "75% of Marketers Have Adopted AI Yet Still Use It To Send One-Way, Generic Campaigns",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_published": "19 February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing decision makers, 8 October to 17 November 2025. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-unified-respond-2025"
    },
    {
      "id": "mc-sf-datasources-2025",
      "sentence": "The average marketing organisation used at least seven data sources in 2025, according to Salesforce.",
      "value": 7,
      "unit": "data sources",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-datasources-2025"
    },
    {
      "id": "mc-sf-touchpoints-2025",
      "sentence": "71% of marketers were satisfied with their ability to connect customer touchpoints in 2025, according to Salesforce.",
      "value": 71,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-touchpoints-2025"
    },
    {
      "id": "mc-sf-touchpoints-complete-2025",
      "sentence": "Only 26% of marketers were completely satisfied with their ability to connect customer touchpoints in 2025, according to Salesforce.",
      "value": 26,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-touchpoints-complete-2025"
    },
    {
      "id": "mc-sf-touchpoints-partial",
      "sentence": "45% of marketers were satisfied but not completely satisfied with how they connect customer touchpoints in 2025, calculated by StatisticsGlobal from Salesforce data.",
      "value": 45,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "71% satisfied - 26% completely satisfied = 45%. Assumes the completely satisfied group is part of the 71%, as the report sentence implies.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-touchpoints-partial"
    },
    {
      "id": "mc-sf-ai-touchpoints-2025",
      "sentence": "75% of marketers using AI were satisfied with their ability to connect touchpoints in 2025, against 60% of those without AI, according to Salesforce.",
      "value": 75,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "75% of Marketers Have Adopted AI Yet Still Use It To Send One-Way, Generic Campaigns",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_published": "19 February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing decision makers, 8 October to 17 November 2025. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-ai-touchpoints-2025"
    },
    {
      "id": "mc-sf-ai-touchpoints-gap",
      "sentence": "Marketers using AI were 15 points more likely to be satisfied with connecting touchpoints in 2025, 75% against 60%, calculated by StatisticsGlobal from Salesforce data.",
      "value": 15,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Salesforce",
      "source_title": "75% of Marketers Have Adopted AI Yet Still Use It To Send One-Way, Generic Campaigns",
      "source_url": "https://www.salesforce.com/news/stories/state-of-marketing-2026/",
      "source_published": "19 February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing decision makers, 8 October to 17 November 2025. Salesforce sells marketing software.",
      "method": "75% (marketers with AI) - 60% (without AI) = 15 points. A correlation, not proof that AI causes the gap.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-ai-touchpoints-gap"
    },
    {
      "id": "mc-sf-service-data-2025",
      "sentence": "Only 58% of marketing teams had full access to customer service data in 2025, according to Salesforce.",
      "value": 58,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-service-data-2025"
    },
    {
      "id": "mc-sf-sales-data-2025",
      "sentence": "Only 56% of marketing teams had full access to sales data in 2025, according to Salesforce.",
      "value": 56,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-sales-data-2025"
    },
    {
      "id": "mc-sf-commerce-data-2025",
      "sentence": "Only 51% of marketing teams had full access to commerce data in 2025, according to Salesforce.",
      "value": 51,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-commerce-data-2025"
    },
    {
      "id": "mc-sf-data-gap",
      "sentence": "Marketing teams were 7 points less likely to have full access to commerce data than service data in 2025, 51% against 58%, calculated by StatisticsGlobal from Salesforce data.",
      "value": 7,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Salesforce",
      "source_title": "State of Marketing Report: Tenth Edition",
      "source_url": "https://www.salesforce.com/marketing/resources/state-of-marketing-report/",
      "source_published": "February 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-marketing-10th-2026-10-28.csv",
      "sample": "Salesforce double-blind survey of 4,450 marketing professionals in 26 countries, 8 October to 17 November 2025. Margin of error about 1.5 points at 95% confidence. Salesforce sells marketing software.",
      "method": "58% full access to service data - 51% full access to commerce data = 7 points.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-sf-data-gap"
    },
    {
      "id": "mc-gt-thirdparty-2025",
      "sentence": "51% of customer service journeys began on third-party platforms such as search engines in 2025, according to Gartner.",
      "value": 51,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Finds More Than Half of Customer Service Journeys Now Start on Third-Party Platforms",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2025-07-23-gartner-survey-finds-more-than-half-of-customer-service-journeys-now-start-on-third-party-platforms",
      "source_published": "23 July 2025, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/multichannel-surveys-2026-10-28.csv",
      "sample": "Gartner survey of 5,801 customers, January to February 2025.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-gt-thirdparty-2025"
    },
    {
      "id": "mc-gt-genz-2025",
      "sentence": "74% of Gen Z customers started their service journey on a third-party platform before reaching a company channel in 2025, according to Gartner.",
      "value": 74,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Finds More Than Half of Customer Service Journeys Now Start on Third-Party Platforms",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2025-07-23-gartner-survey-finds-more-than-half-of-customer-service-journeys-now-start-on-third-party-platforms",
      "source_published": "23 July 2025, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/multichannel-surveys-2026-10-28.csv",
      "sample": "Gartner survey of 5,801 customers, January to February 2025.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-gt-genz-2025"
    },
    {
      "id": "mc-gt-genz-gap",
      "sentence": "Gen Z customers were 23 points more likely than all customers to start service journeys on third-party platforms in 2025, 74% against 51%, calculated by StatisticsGlobal from Gartner data.",
      "value": 23,
      "unit": "points",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Finds More Than Half of Customer Service Journeys Now Start on Third-Party Platforms",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2025-07-23-gartner-survey-finds-more-than-half-of-customer-service-journeys-now-start-on-third-party-platforms",
      "source_published": "23 July 2025, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/multichannel-surveys-2026-10-28.csv",
      "sample": "Gartner survey of 5,801 customers, January to February 2025.",
      "method": "74% (Gen Z) - 51% (all customers) = 23 points.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-gt-genz-gap"
    },
    {
      "id": "mc-gt-firstparty-2025",
      "sentence": "Only 22% of customers started, stayed in and resolved service issues entirely in first-party company channels in 2025, according to Gartner.",
      "value": 22,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Finds More Than Half of Customer Service Journeys Now Start on Third-Party Platforms",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2025-07-23-gartner-survey-finds-more-than-half-of-customer-service-journeys-now-start-on-third-party-platforms",
      "source_published": "23 July 2025, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/multichannel-surveys-2026-10-28.csv",
      "sample": "Gartner survey of 5,801 customers, January to February 2025.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-gt-firstparty-2025"
    },
    {
      "id": "mc-om-return-2025",
      "sentence": "Omnisend merchants using email, SMS and push earned $79 per $1 spent in 2025, against $76 for email only, according to Omnisend.",
      "value": 79,
      "unit": "$",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 28 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 2025 from 150,000 brands: 27 billion emails, 321 million SMS and 458 million push notifications. The return figure is an internal Omnisend analysis. Omnisend sells email and SMS software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-om-return-2025"
    },
    {
      "id": "mc-om-multi-uplift",
      "sentence": "Omnisend merchants using email, SMS and push earned about 3.9% more per $1 spent than email alone in 2025, $79 against $76, calculated by StatisticsGlobal from Omnisend data.",
      "value": 3.9,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 28 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 2025 from 150,000 brands: 27 billion emails, 321 million SMS and 458 million push notifications. The return figure is an internal Omnisend analysis. Omnisend sells email and SMS software.",
      "method": "$79 / $76 - 1 = 3.95%. Omnisend internal analysis; merchants who add channels may differ from those who do not, so this is not a causal uplift.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-om-multi-uplift"
    },
    {
      "id": "mc-om-sms-2025",
      "sentence": "SMS message volume on Omnisend grew 40% in 2025, after 31% growth in 2024, according to Omnisend.",
      "value": 40,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 28 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 2025 from 150,000 brands: 27 billion emails, 321 million SMS and 458 million push notifications. The return figure is an internal Omnisend analysis. Omnisend sells email and SMS software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-om-sms-2025"
    },
    {
      "id": "mc-om-push-2025",
      "sentence": "Push notification volume on Omnisend grew 11% in 2025, according to Omnisend.",
      "value": 11,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 28 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 2025 from 150,000 brands: 27 billion emails, 321 million SMS and 458 million push notifications. The return figure is an internal Omnisend analysis. Omnisend sells email and SMS software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-om-push-2025"
    },
    {
      "id": "mc-om-auto-2025",
      "sentence": "Automated emails were 2% of email sends but 30% of email-driven revenue for Omnisend brands in 2025, according to Omnisend.",
      "value": 30,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 28 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 2025 from 150,000 brands: 27 billion emails, 321 million SMS and 458 million push notifications. The return figure is an internal Omnisend analysis. Omnisend sells email and SMS software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-om-auto-2025"
    },
    {
      "id": "mc-om-auto-share-ratio",
      "sentence": "Automated emails drove 15 times their share of sends in revenue for Omnisend brands in 2025, 30% of revenue from 2% of sends, calculated by StatisticsGlobal from Omnisend data.",
      "value": 15,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 28 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 2025 from 150,000 brands: 27 billion emails, 321 million SMS and 458 million push notifications. The return figure is an internal Omnisend analysis. Omnisend sells email and SMS software.",
      "method": "30% share of email-driven revenue / 2% share of email sends = 15.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-om-auto-share-ratio"
    },
    {
      "id": "mc-mck-thirds-2024",
      "sentence": "About one-third of B2B customers hoped for in-person interactions and one-third wanted remote communications in 2024, according to McKinsey & Company.",
      "value": 33,
      "unit": "%",
      "place": "13 countries",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "Five fundamental truths: How B2B winners keep growing",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/five-fundamental-truths-how-b2b-winners-keep-growing",
      "source_published": "12 September 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey B2B Pulse Survey 2024: nearly 4,000 B2B decision makers across 34 sectors in 13 countries. Ninth edition of the survey.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-thirds-2024"
    },
    {
      "id": "mc-mck-ecom-2024",
      "sentence": "71% of B2B companies offered some form of e-commerce in 2024, according to McKinsey & Company.",
      "value": 71,
      "unit": "%",
      "place": "13 countries",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "Five fundamental truths: How B2B winners keep growing",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/five-fundamental-truths-how-b2b-winners-keep-growing",
      "source_published": "12 September 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey B2B Pulse Survey 2024: nearly 4,000 B2B decision makers across 34 sectors in 13 countries. Ninth edition of the survey.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-ecom-2024"
    },
    {
      "id": "mc-mck-ecom-2026",
      "sentence": "71% of B2B companies offered e-commerce in 2026, according to McKinsey & Company.",
      "value": 71,
      "unit": "%",
      "place": "13 countries",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "The surprising economics of B2B growth: The new survival threshold and what it takes to thrive",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-surprising-economics-of-b2b-growth-the-new-survival-threshold-and-what-it-takes-to-thrive",
      "source_published": "28 May 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey 2026 Global B2B Pulse Survey: nearly 4,000 decision makers across 13 countries. Fieldwork dates not stated.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-ecom-2026"
    },
    {
      "id": "mc-mck-digital-rev-2026",
      "sentence": "Roughly one-third of B2B company revenue flowed through digital channels in 2026, according to McKinsey & Company.",
      "value": 33,
      "unit": "%",
      "place": "13 countries",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "The surprising economics of B2B growth: The new survival threshold and what it takes to thrive",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-surprising-economics-of-b2b-growth-the-new-survival-threshold-and-what-it-takes-to-thrive",
      "source_published": "28 May 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey 2026 Global B2B Pulse Survey: nearly 4,000 decision makers across 13 countries. Fieldwork dates not stated.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-digital-rev-2026"
    },
    {
      "id": "mc-mck-inperson-2024",
      "sentence": "B2B in-person revenue dropped five percentage points year on year in 2024, according to McKinsey & Company.",
      "value": -5,
      "unit": "points",
      "place": "13 countries",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "Five fundamental truths: How B2B winners keep growing",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/five-fundamental-truths-how-b2b-winners-keep-growing",
      "source_published": "12 September 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey B2B Pulse Survey 2024: nearly 4,000 B2B decision makers across 34 sectors in 13 countries. Ninth edition of the survey.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-inperson-2024"
    },
    {
      "id": "mc-mck-50k-2026",
      "sentence": "73% of B2B decision makers were comfortable placing orders of more than $50,000 online in 2026, up from 59% in 2022, according to McKinsey & Company.",
      "value": 73,
      "unit": "%",
      "place": "13 countries",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "McKinsey & Company",
      "source_title": "The surprising economics of B2B growth: The new survival threshold and what it takes to thrive",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-surprising-economics-of-b2b-growth-the-new-survival-threshold-and-what-it-takes-to-thrive",
      "source_published": "28 May 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey 2026 Global B2B Pulse Survey: nearly 4,000 decision makers across 13 countries. Fieldwork dates not stated.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-50k-2026"
    },
    {
      "id": "mc-mck-50k-change",
      "sentence": "The share of B2B decision makers comfortable ordering more than $50,000 online rose 14 points between 2022 and 2026, calculated by StatisticsGlobal from McKinsey & Company data.",
      "value": 14,
      "unit": "points",
      "place": "13 countries",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "McKinsey & Company",
      "source_title": "The surprising economics of B2B growth: The new survival threshold and what it takes to thrive",
      "source_url": "https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-surprising-economics-of-b2b-growth-the-new-survival-threshold-and-what-it-takes-to-thrive",
      "source_published": "28 May 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/mckinsey/b2b-pulse-2026-10-28.csv",
      "sample": "McKinsey 2026 Global B2B Pulse Survey: nearly 4,000 decision makers across 13 countries. Fieldwork dates not stated.",
      "method": "73% (2026) - 59% (2022) = 14 points.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-mck-50k-change"
    },
    {
      "id": "mc-gt-repfree-2025",
      "sentence": "67% of B2B buyers said they preferred a rep-free buying experience in 2025, according to Gartner.",
      "value": 67,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-03-09-gartner-sales-survey-finds-67-percent-of-b2b-buyers-prefer-a-rep-free-experience",
      "source_published": "9 March 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/multichannel-surveys-2026-10-28.csv",
      "sample": "Gartner survey of 646 B2B buyers, August to September 2025.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-gt-repfree-2025"
    },
    {
      "id": "mc-gt-digital-2025",
      "sentence": "70% of B2B buyers preferred a completely digital, self-service buying experience in 2025, according to Gartner.",
      "value": 70,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-20-gartner-survey-finds-sixty-nine-percent-of-b-two-b-buyers-turn-to-sales-reps-to-validate-ai-generated-insights",
      "source_published": "20 May 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/multichannel-surveys-2026-10-28.csv",
      "sample": "Gartner survey of 645 B2B buyers, August to September 2025.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-gt-digital-2025"
    },
    {
      "id": "mc-gt-validate-2025",
      "sentence": "69% of B2B buyers preferred to validate AI-generated insights with sales reps in 2025, according to Gartner.",
      "value": 69,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-20-gartner-survey-finds-sixty-nine-percent-of-b-two-b-buyers-turn-to-sales-reps-to-validate-ai-generated-insights",
      "source_published": "20 May 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/multichannel-surveys-2026-10-28.csv",
      "sample": "Gartner survey of 645 B2B buyers, August to September 2025.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-gt-validate-2025"
    },
    {
      "id": "mc-gt-genai-2025",
      "sentence": "45% of B2B buyers said they used AI during a recent purchase in 2025, according to Gartner.",
      "value": 45,
      "unit": "%",
      "place": "Not stated",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-03-09-gartner-sales-survey-finds-67-percent-of-b2b-buyers-prefer-a-rep-free-experience",
      "source_published": "9 March 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/multichannel-surveys-2026-10-28.csv",
      "sample": "Gartner survey of 646 B2B buyers, August to September 2025.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-gt-genai-2025"
    },
    {
      "id": "mc-cb-sales-2026",
      "sentence": "US retail e-commerce sales were $340.2 billion in Q2 2026, seasonally adjusted, according to the US Census Bureau.",
      "value": 340.2,
      "unit": "$bn",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf",
      "source_published": "18 August 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-26q2-2026-10-28.csv",
      "sample": "Census Bureau Monthly Retail Trade Survey, seasonally adjusted estimates for US retail trade. E-commerce means sales of goods ordered online. Q2 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-cb-sales-2026"
    },
    {
      "id": "mc-cb-growth-2026",
      "sentence": "US retail e-commerce sales grew 12.2% between Q2 2025 and Q2 2026, according to the US Census Bureau.",
      "value": 12.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf",
      "source_published": "18 August 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-26q2-2026-10-28.csv",
      "sample": "Census Bureau Monthly Retail Trade Survey, seasonally adjusted estimates for US retail trade. E-commerce means sales of goods ordered online. Q2 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-cb-growth-2026"
    },
    {
      "id": "mc-cb-qoq-2026",
      "sentence": "US retail e-commerce sales rose 3.8% from Q1 to Q2 2026, while total retail sales rose 2.9%, according to the US Census Bureau.",
      "value": 3.8,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf",
      "source_published": "18 August 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-26q2-2026-10-28.csv",
      "sample": "Census Bureau Monthly Retail Trade Survey, seasonally adjusted estimates for US retail trade. E-commerce means sales of goods ordered online. Q2 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-cb-qoq-2026"
    },
    {
      "id": "mc-cb-qoq-gap",
      "sentence": "US e-commerce sales grew 0.9 points faster than total retail sales from Q1 to Q2 2026, 3.8% against 2.9%, calculated by StatisticsGlobal from US Census Bureau data.",
      "value": 0.9,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf",
      "source_published": "18 August 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-26q2-2026-10-28.csv",
      "sample": "Census Bureau Monthly Retail Trade Survey, seasonally adjusted estimates for US retail trade. E-commerce means sales of goods ordered online. Q2 2026 figures are preliminary.",
      "method": "3.8% (e-commerce, quarter on quarter) - 2.9% (total retail, quarter on quarter) = 0.9 points. Seasonally adjusted.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-cb-qoq-gap"
    },
    {
      "id": "mc-cb-share-change",
      "sentence": "The e-commerce share of US retail sales rose 0.8 points in a year, from 16.3% in Q2 2025 to 17.1% in Q2 2026, calculated by StatisticsGlobal from US Census Bureau data.",
      "value": 0.8,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf",
      "source_published": "18 August 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-26q2-2026-10-28.csv",
      "sample": "Census Bureau Monthly Retail Trade Survey, seasonally adjusted estimates for US retail trade. E-commerce means sales of goods ordered online. Q2 2026 figures are preliminary.",
      "method": "17.1% (Q2 2026) - 16.3% (Q2 2025, revised) = 0.8 points. From Table 1 of the Q2 2026 release.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-cb-share-change"
    },
    {
      "id": "mc-cb-store-share",
      "sentence": "Sales outside e-commerce made up 82.9% of US retail sales in Q2 2026, calculated by StatisticsGlobal from US Census Bureau data.",
      "value": 82.9,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf",
      "source_published": "18 August 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-26q2-2026-10-28.csv",
      "sample": "Census Bureau Monthly Retail Trade Survey, seasonally adjusted estimates for US retail trade. E-commerce means sales of goods ordered online. Q2 2026 figures are preliminary.",
      "method": "100% - 17.1% e-commerce share (seasonally adjusted, Q2 2026) = 82.9%.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-cb-store-share"
    },
    {
      "id": "mc-ons-share-2026",
      "sentence": "Online sales made up 28.8% of retail sales in Great Britain in September 2026, according to the Office for National Statistics.",
      "value": 28.8,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/retail-sales-september-2026-2026-10-28.csv",
      "sample": "ONS Monthly Business Survey of retailers in Great Britain, seasonally adjusted values. Online sales cover all internet sales by retailers.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-ons-share-2026"
    },
    {
      "id": "mc-ons-growth-2026",
      "sentence": "Online retail sales values in Great Britain were 6.8% higher in September 2026 than a year earlier, according to the Office for National Statistics.",
      "value": 6.8,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/retail-sales-september-2026-2026-10-28.csv",
      "sample": "ONS Monthly Business Survey of retailers in Great Britain, seasonally adjusted values. Online sales cover all internet sales by retailers.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-ons-growth-2026"
    },
    {
      "id": "mc-uk-us-gap",
      "sentence": "The online share of retail sales was 11.7 points higher in Great Britain than in the US in 2026, 28.8% against 17.1%, calculated by StatisticsGlobal from ONS and US Census Bureau data.",
      "value": 11.7,
      "unit": "points",
      "place": "Great Britain and United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/retail-sales-september-2026-2026-10-28.csv",
      "sample": "ONS Monthly Business Survey of retailers in Great Britain, seasonally adjusted values. Online sales cover all internet sales by retailers.",
      "method": "28.8% (ONS, Great Britain, September 2026) - 17.1% (US Census Bureau, Q2 2026) = 11.7 points. Periods and definitions differ: the US retail total includes motor vehicle dealers, which the British series does not.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-uk-us-gap"
    },
    {
      "id": "mc-bv-blend-2024",
      "sentence": "Four in five shoppers preferred a blend of in-store and online shopping in 2024, according to Bazaarvoice.",
      "value": 80,
      "unit": "%",
      "place": "7 countries",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Bazaarvoice",
      "source_title": "Bazaarvoice Shopper Experience Index Vol. 18: 88% of shoppers want an omnichannel experience, a third of shoppers say that includes social",
      "source_url": "https://www.bazaarvoice.com/press/bazaarvoice-shopper-experience-index-vol-18-88-of-shoppers-want-an-omnichannel-experience-a-third-of-shoppers-say-that-includes-social/",
      "source_published": "19 November 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bazaarvoice/shopper-experience-index-18-2026-10-28.csv",
      "sample": "Online survey of 8,000+ consumers in the US, UK, Germany, France, India, Australia and Canada, run by Savanta for Bazaarvoice in September 2024. Bazaarvoice sells review and social commerce software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-bv-blend-2024"
    },
    {
      "id": "mc-bv-webrooming-2024",
      "sentence": "Three-quarters of consumers engaged in online-to-offline shopping, researching online before buying in store, in 2024, according to Bazaarvoice.",
      "value": 75,
      "unit": "%",
      "place": "7 countries",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Bazaarvoice",
      "source_title": "Bazaarvoice Shopper Experience Index Vol. 18: 88% of shoppers want an omnichannel experience, a third of shoppers say that includes social",
      "source_url": "https://www.bazaarvoice.com/press/bazaarvoice-shopper-experience-index-vol-18-88-of-shoppers-want-an-omnichannel-experience-a-third-of-shoppers-say-that-includes-social/",
      "source_published": "19 November 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bazaarvoice/shopper-experience-index-18-2026-10-28.csv",
      "sample": "Online survey of 8,000+ consumers in the US, UK, Germany, France, India, Australia and Canada, run by Savanta for Bazaarvoice in September 2024. Bazaarvoice sells review and social commerce software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-bv-webrooming-2024"
    },
    {
      "id": "mc-bv-showrooming-2024",
      "sentence": "59% of consumers showroomed in 2024, browsing in store and then buying online, according to Bazaarvoice.",
      "value": 59,
      "unit": "%",
      "place": "7 countries",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Bazaarvoice",
      "source_title": "Bazaarvoice Shopper Experience Index Vol. 18: 88% of shoppers want an omnichannel experience, a third of shoppers say that includes social",
      "source_url": "https://www.bazaarvoice.com/press/bazaarvoice-shopper-experience-index-vol-18-88-of-shoppers-want-an-omnichannel-experience-a-third-of-shoppers-say-that-includes-social/",
      "source_published": "19 November 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bazaarvoice/shopper-experience-index-18-2026-10-28.csv",
      "sample": "Online survey of 8,000+ consumers in the US, UK, Germany, France, India, Australia and Canada, run by Savanta for Bazaarvoice in September 2024. Bazaarvoice sells review and social commerce software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-bv-showrooming-2024"
    },
    {
      "id": "mc-bv-webroom-gap",
      "sentence": "Online-to-offline shopping was 16 points more common than showrooming in 2024, 75% against 59%, calculated by StatisticsGlobal from Bazaarvoice data.",
      "value": 16,
      "unit": "points",
      "place": "7 countries",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Bazaarvoice",
      "source_title": "Bazaarvoice Shopper Experience Index Vol. 18: 88% of shoppers want an omnichannel experience, a third of shoppers say that includes social",
      "source_url": "https://www.bazaarvoice.com/press/bazaarvoice-shopper-experience-index-vol-18-88-of-shoppers-want-an-omnichannel-experience-a-third-of-shoppers-say-that-includes-social/",
      "source_published": "19 November 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bazaarvoice/shopper-experience-index-18-2026-10-28.csv",
      "sample": "Online survey of 8,000+ consumers in the US, UK, Germany, France, India, Australia and Canada, run by Savanta for Bazaarvoice in September 2024. Bazaarvoice sells review and social commerce software.",
      "method": "75% (three-fourths, online-to-offline) - 59% (showrooming) = 16 points.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-bv-webroom-gap"
    },
    {
      "id": "mc-bv-social-discovery-2024",
      "sentence": "39% of consumers used social media for product discovery and research in 2024, according to Bazaarvoice.",
      "value": 39,
      "unit": "%",
      "place": "7 countries",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Bazaarvoice",
      "source_title": "Bazaarvoice Shopper Experience Index Vol. 18: 88% of shoppers want an omnichannel experience, a third of shoppers say that includes social",
      "source_url": "https://www.bazaarvoice.com/press/bazaarvoice-shopper-experience-index-vol-18-88-of-shoppers-want-an-omnichannel-experience-a-third-of-shoppers-say-that-includes-social/",
      "source_published": "19 November 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bazaarvoice/shopper-experience-index-18-2026-10-28.csv",
      "sample": "Online survey of 8,000+ consumers in the US, UK, Germany, France, India, Australia and Canada, run by Savanta for Bazaarvoice in September 2024. Bazaarvoice sells review and social commerce software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-bv-social-discovery-2024"
    },
    {
      "id": "mc-bv-social-buy-2024",
      "sentence": "31% of consumers bought directly through social media platforms in 2024, according to Bazaarvoice.",
      "value": 31,
      "unit": "%",
      "place": "7 countries",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Bazaarvoice",
      "source_title": "Bazaarvoice Shopper Experience Index Vol. 18: 88% of shoppers want an omnichannel experience, a third of shoppers say that includes social",
      "source_url": "https://www.bazaarvoice.com/press/bazaarvoice-shopper-experience-index-vol-18-88-of-shoppers-want-an-omnichannel-experience-a-third-of-shoppers-say-that-includes-social/",
      "source_published": "19 November 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bazaarvoice/shopper-experience-index-18-2026-10-28.csv",
      "sample": "Online survey of 8,000+ consumers in the US, UK, Germany, France, India, Australia and Canada, run by Savanta for Bazaarvoice in September 2024. Bazaarvoice sells review and social commerce software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-bv-social-buy-2024"
    },
    {
      "id": "mc-bv-never-social-2024",
      "sentence": "Only 24% of consumers said they never shopped on social media in 2024, down from 55% in 2021, according to Bazaarvoice.",
      "value": 24,
      "unit": "%",
      "place": "7 countries",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Bazaarvoice",
      "source_title": "Bazaarvoice Shopper Experience Index Vol. 18: 88% of shoppers want an omnichannel experience, a third of shoppers say that includes social",
      "source_url": "https://www.bazaarvoice.com/press/bazaarvoice-shopper-experience-index-vol-18-88-of-shoppers-want-an-omnichannel-experience-a-third-of-shoppers-say-that-includes-social/",
      "source_published": "19 November 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bazaarvoice/shopper-experience-index-18-2026-10-28.csv",
      "sample": "Online survey of 8,000+ consumers in the US, UK, Germany, France, India, Australia and Canada, run by Savanta for Bazaarvoice in September 2024. Bazaarvoice sells review and social commerce software.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-bv-never-social-2024"
    },
    {
      "id": "mc-bv-never-social-change",
      "sentence": "The share of consumers who never shopped on social media fell 31 points between 2021 and 2024, from 55% to 24%, calculated by StatisticsGlobal from Bazaarvoice data.",
      "value": -31,
      "unit": "points",
      "place": "7 countries",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Bazaarvoice",
      "source_title": "Bazaarvoice Shopper Experience Index Vol. 18: 88% of shoppers want an omnichannel experience, a third of shoppers say that includes social",
      "source_url": "https://www.bazaarvoice.com/press/bazaarvoice-shopper-experience-index-vol-18-88-of-shoppers-want-an-omnichannel-experience-a-third-of-shoppers-say-that-includes-social/",
      "source_published": "19 November 2024, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bazaarvoice/shopper-experience-index-18-2026-10-28.csv",
      "sample": "Online survey of 8,000+ consumers in the US, UK, Germany, France, India, Australia and Canada, run by Savanta for Bazaarvoice in September 2024. Bazaarvoice sells review and social commerce software.",
      "method": "24% (2024) - 55% (2021) = -31 points. Both figures from the Shopper Experience Index Vol. 18 release.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-bv-never-social-change"
    },
    {
      "id": "mc-jm-web-2026",
      "sentence": "9.5% of UK mail items prompted a website visit in Q2 2026, up from 9.2% a year earlier, according to JICMAIL.",
      "value": 9.5,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "September 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/multichannel-figures-2026-10-28.csv",
      "sample": "JICMAIL panel of 1,100 UK households logging every mail item and what they did with it, Q2 2026 (April to June).",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-jm-web-2026"
    },
    {
      "id": "mc-jm-web-2024",
      "sentence": "7.3% of UK mail items prompted a website visit in Q2 2024, according to JICMAIL.",
      "value": 7.3,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2025 Results: Mail interaction rates and digital effectiveness reach a five-year high",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2025-results-mail-interaction-rates-and-digital-effectiveness-reach-a-five-year-high/",
      "source_published": "2025, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/multichannel-figures-2026-10-28.csv",
      "sample": "JICMAIL UK household panel diary of Direct Mail, Door Drops and Business Mail, Q2 2025 (April to June), with Q2 2024 comparison.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-jm-web-2024"
    },
    {
      "id": "mc-jm-web-growth",
      "sentence": "The share of UK mail prompting a website visit rose about 30% in two years, from 7.3% in Q2 2024 to 9.5% in Q2 2026, calculated by StatisticsGlobal from JICMAIL data.",
      "value": 30,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "September 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/multichannel-figures-2026-10-28.csv",
      "sample": "JICMAIL panel of 1,100 UK households logging every mail item and what they did with it, Q2 2026 (April to June).",
      "method": "9.5% (Q2 2026) / 7.3% (Q2 2024) - 1 = 30.1%. Q2 2024 from the JICMAIL Q2 2025 release table.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-jm-web-growth"
    },
    {
      "id": "mc-jm-purchase-2026",
      "sentence": "6% of UK mail items prompted a purchase in Q2 2026, up from 5% a year earlier, according to JICMAIL.",
      "value": 6,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "September 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/multichannel-figures-2026-10-28.csv",
      "sample": "JICMAIL panel of 1,100 UK households logging every mail item and what they did with it, Q2 2026 (April to June).",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-jm-purchase-2026"
    },
    {
      "id": "mc-jm-instore-2026",
      "sentence": "41% of UK mail-driven purchases were made in store in Q2 2026, up from 34% a year earlier, according to JICMAIL.",
      "value": 41,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "September 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/multichannel-figures-2026-10-28.csv",
      "sample": "JICMAIL panel of 1,100 UK households logging every mail item and what they did with it, Q2 2026 (April to June).",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-jm-instore-2026"
    },
    {
      "id": "mc-jm-instore-change",
      "sentence": "The in-store share of UK mail-driven purchases rose 7 points year on year to 41% in Q2 2026, calculated by StatisticsGlobal from JICMAIL data.",
      "value": 7,
      "unit": "points",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "September 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/multichannel-figures-2026-10-28.csv",
      "sample": "JICMAIL panel of 1,100 UK households logging every mail item and what they did with it, Q2 2026 (April to June).",
      "method": "41% (Q2 2026) - 34% (Q2 2025) = 7 points.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-jm-instore-change"
    },
    {
      "id": "mc-jm-online-2025",
      "sentence": "Half of UK mail-driven purchases were transacted online in Q2 2025, according to JICMAIL.",
      "value": 50,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2025 Results: Mail interaction rates and digital effectiveness reach a five-year high",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2025-results-mail-interaction-rates-and-digital-effectiveness-reach-a-five-year-high/",
      "source_published": "2025, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/multichannel-figures-2026-10-28.csv",
      "sample": "JICMAIL UK household panel diary of Direct Mail, Door Drops and Business Mail, Q2 2025 (April to June), with Q2 2024 comparison.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-jm-online-2025"
    },
    {
      "id": "mc-jm-other-2025",
      "sentence": "About 16% of UK mail-driven purchases in Q2 2025 were made neither online nor in store, calculated by StatisticsGlobal from JICMAIL data.",
      "value": 16,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "September 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/multichannel-figures-2026-10-28.csv",
      "sample": "JICMAIL panel of 1,100 UK households logging every mail item and what they did with it, Q2 2026 (April to June).",
      "method": "100% - 50% online (Q2 2025 release, given as half) - 34% in store (Q2 2025, from the Q2 2026 release) = 16%. Approximate, as the online share is rounded to half.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-jm-other-2025"
    },
    {
      "id": "mc-jm-account-2025",
      "sentence": "5.9% of UK mail items prompted consumers to look up their account details in Q2 2025, according to JICMAIL.",
      "value": 5.9,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2025 Results: Mail interaction rates and digital effectiveness reach a five-year high",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2025-results-mail-interaction-rates-and-digital-effectiveness-reach-a-five-year-high/",
      "source_published": "2025, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/multichannel-figures-2026-10-28.csv",
      "sample": "JICMAIL UK household panel diary of Direct Mail, Door Drops and Business Mail, Q2 2025 (April to June), with Q2 2024 comparison.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-jm-account-2025"
    },
    {
      "id": "mc-jm-qr-dd-2026",
      "sentence": "UK door drops with a QR code were 87% more likely than the average mail item to prompt a website visit in Q2 2026, according to JICMAIL.",
      "value": 87,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "September 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/multichannel-figures-2026-10-28.csv",
      "sample": "JICMAIL panel of 1,100 UK households logging every mail item and what they did with it, Q2 2026 (April to June).",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-jm-qr-dd-2026"
    },
    {
      "id": "mc-jm-qr-dm-2026",
      "sentence": "UK direct mail with a QR code was 60% more likely than the average mail item to prompt a website visit in Q2 2026, according to JICMAIL.",
      "value": 60,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "JICMAIL",
      "source_title": "Q2 2026 Results: Political parties and supermarkets provide a boost to mail engagement and effectiveness",
      "source_url": "https://www.jicmail.org.uk/insights/quarterly-releases/q2-2026-results-political-parties-and-supermarkets-provide-a-boost-to-mail-engagement-and-effectiveness/",
      "source_published": "September 2026, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/jicmail/multichannel-figures-2026-10-28.csv",
      "sample": "JICMAIL panel of 1,100 UK households logging every mail item and what they did with it, Q2 2026 (April to June).",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-jm-qr-dm-2026"
    },
    {
      "id": "mc-lob-integrated-2025",
      "sentence": "86% of North American marketing executives agreed in 2025 that direct mail performs best when integrated with other channels, according to Lob.",
      "value": 86,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "State of Direct Mail 2025",
      "source_url": "https://www.lob.com/state-of-direct-mail/2025-report",
      "source_published": "2025, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/lob/state-of-direct-mail-2026-10-28.csv",
      "sample": "Lob with Comperemedia (Mintel): survey of 405 professionals at North American companies with 500+ staff, including 200 marketing executives. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-lob-integrated-2025"
    },
    {
      "id": "mc-lob-integrated-2026",
      "sentence": "94% of North American direct mail leaders said in 2026 that mail delivers stronger results when integrated with other channels, according to Lob.",
      "value": 94,
      "unit": "%",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "State of Direct Mail: Business Insights 2026",
      "source_url": "https://www.lob.com/state-of-direct-mail/2026-report",
      "source_published": "2026 (key takeaways post dated 17 February 2026), accessed 28 October 2026",
      "archive_url": "http://web.archive.org/web/20260521162307/https://www.lob.com/state-of-direct-mail/2026-report",
      "sample": "Lob with Kelsey White Research Consulting: survey of 250 senior marketing and operations leaders in North America at companies sending 1 million+ mail pieces a year. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-lob-integrated-2026"
    },
    {
      "id": "mc-lob-integrated-change",
      "sentence": "The share of North American mail leaders saying mail works best alongside other channels rose 8 points between Lob surveys, from 86% in 2025 to 94% in 2026, calculated by StatisticsGlobal.",
      "value": 8,
      "unit": "points",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Lob",
      "source_title": "State of Direct Mail: Business Insights 2026",
      "source_url": "https://www.lob.com/state-of-direct-mail/2026-report",
      "source_published": "2026 (key takeaways post dated 17 February 2026), accessed 28 October 2026",
      "archive_url": "http://web.archive.org/web/20260521162307/https://www.lob.com/state-of-direct-mail/2026-report",
      "sample": "Lob with Kelsey White Research Consulting: survey of 250 senior marketing and operations leaders in North America at companies sending 1 million+ mail pieces a year. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "94% (2026, 250 leaders) - 86% (2025, marketing executives in a 405-person sample) = 8 points. Samples and wording differ slightly, so treat as indicative.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-lob-integrated-change"
    },
    {
      "id": "mc-lob-digital-2026",
      "sentence": "94% of North American direct mail leaders said in 2026 that mail enhances engagement and conversions in digital channels, according to Lob.",
      "value": 94,
      "unit": "%",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "State of Direct Mail: Business Insights 2026",
      "source_url": "https://www.lob.com/state-of-direct-mail/2026-report",
      "source_published": "2026 (key takeaways post dated 17 February 2026), accessed 28 October 2026",
      "archive_url": "http://web.archive.org/web/20260521162307/https://www.lob.com/state-of-direct-mail/2026-report",
      "sample": "Lob with Kelsey White Research Consulting: survey of 250 senior marketing and operations leaders in North America at companies sending 1 million+ mail pieces a year. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-lob-digital-2026"
    },
    {
      "id": "mc-lob-retarget-2025",
      "sentence": "Only 46% of large North American direct mail users used mail for retargeting or trigger-based campaigns in 2025, according to Lob.",
      "value": 46,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "State of Direct Mail 2025",
      "source_url": "https://www.lob.com/state-of-direct-mail/2025-report",
      "source_published": "2025, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/lob/state-of-direct-mail-2026-10-28.csv",
      "sample": "Lob with Comperemedia (Mintel): survey of 405 professionals at North American companies with 500+ staff, including 200 marketing executives. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-lob-retarget-2025"
    },
    {
      "id": "mc-lob-retarget-gap",
      "sentence": "North American firms' belief in integrated mail outran use of mail for retargeting by 40 points in 2025, 86% against 46%, calculated by StatisticsGlobal from Lob data.",
      "value": 40,
      "unit": "points",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Lob",
      "source_title": "State of Direct Mail 2025",
      "source_url": "https://www.lob.com/state-of-direct-mail/2025-report",
      "source_published": "2025, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/lob/state-of-direct-mail-2026-10-28.csv",
      "sample": "Lob with Comperemedia (Mintel): survey of 405 professionals at North American companies with 500+ staff, including 200 marketing executives. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "86% agree mail performs best integrated - 46% use mail for retargeting or triggers = 40 points. Same Lob 2025 survey; bases may differ.",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-lob-retarget-gap"
    },
    {
      "id": "mc-lob-tracking-2025",
      "sentence": "55% of large North American direct mail users found mail particularly difficult to integrate with digital tracking tools in 2025, according to Lob.",
      "value": 55,
      "unit": "%",
      "place": "North America",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "State of Direct Mail 2025",
      "source_url": "https://www.lob.com/state-of-direct-mail/2025-report",
      "source_published": "2025, accessed 28 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/lob/state-of-direct-mail-2026-10-28.csv",
      "sample": "Lob with Comperemedia (Mintel): survey of 405 professionals at North American companies with 500+ staff, including 200 marketing executives. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-lob-tracking-2025"
    },
    {
      "id": "mc-lob-qr-2026",
      "sentence": "Only 22% of North American direct mail leaders tracked QR codes in 2026, according to Lob.",
      "value": 22,
      "unit": "%",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "State of Direct Mail: Business Insights 2026",
      "source_url": "https://www.lob.com/state-of-direct-mail/2026-report",
      "source_published": "2026 (key takeaways post dated 17 February 2026), accessed 28 October 2026",
      "archive_url": "http://web.archive.org/web/20260521162307/https://www.lob.com/state-of-direct-mail/2026-report",
      "sample": "Lob with Kelsey White Research Consulting: survey of 250 senior marketing and operations leaders in North America at companies sending 1 million+ mail pieces a year. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-lob-qr-2026"
    },
    {
      "id": "mc-lob-instore-2026",
      "sentence": "Just 31% of North American direct mail leaders captured in-store redemptions in 2026, according to Lob.",
      "value": 31,
      "unit": "%",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "State of Direct Mail: Business Insights 2026",
      "source_url": "https://www.lob.com/state-of-direct-mail/2026-report",
      "source_published": "2026 (key takeaways post dated 17 February 2026), accessed 28 October 2026",
      "archive_url": "http://web.archive.org/web/20260521162307/https://www.lob.com/state-of-direct-mail/2026-report",
      "sample": "Lob with Kelsey White Research Consulting: survey of 250 senior marketing and operations leaders in North America at companies sending 1 million+ mail pieces a year. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-lob-instore-2026"
    },
    {
      "id": "mc-lob-analytics-2026",
      "sentence": "High-ROI direct mail teams were more than three times as likely as others to integrate analytics in 2026, 54% against 17%, according to Lob.",
      "value": 54,
      "unit": "%",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Lob",
      "source_title": "State of Direct Mail: Business Insights 2026",
      "source_url": "https://www.lob.com/state-of-direct-mail/2026-report",
      "source_published": "2026 (key takeaways post dated 17 February 2026), accessed 28 October 2026",
      "archive_url": "http://web.archive.org/web/20260521162307/https://www.lob.com/state-of-direct-mail/2026-report",
      "sample": "Lob with Kelsey White Research Consulting: survey of 250 senior marketing and operations leaders in North America at companies sending 1 million+ mail pieces a year. Lob sells direct mail software. Fieldwork dates not published.",
      "method": "",
      "verified_on": "2026-10-28",
      "url": "https://statisticsglobal.org/multichannel-marketing-statistics/#stat-mc-lob-analytics-2026"
    }
  ]
}