{
  "title": "Native Advertising Statistics 2026: Taboola, Teads and Disclosure Research",
  "url": "https://statisticsglobal.org/native-advertising-statistics/",
  "updated": "2026-10-27",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/native-advertising-statistics/)",
  "statistics": [
    {
      "id": "na-tbla-q2-revenue-2026",
      "sentence": "Taboola's revenue was $476.8 million in Q2 2026, up 2.4% year on year, according to Taboola.",
      "value": 476.8,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Q2 2026 Financial Results, & Raises Full-Year ex-TAC Gross Profit and Adjusted EBITDA Guidance",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-q2-2026-financial-results-raises-full",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-q2-revenue-2026"
    },
    {
      "id": "na-tead-q2-revenue-2026",
      "sentence": "Teads' revenue was $284.6 million in Q2 2026, down 17% from $343.1 million a year earlier, according to Teads.",
      "value": 284.6,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Second Quarter 2026 Results",
      "source_url": "https://investors.teads.com/node/9396/pdf",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tead-q2-revenue-2026"
    },
    {
      "id": "na-two-networks-revenue-2025",
      "sentence": "Taboola and Teads earned $3,212.5 million in revenue combined in 2025, calculated by StatisticsGlobal from company data.",
      "value": 3212.5,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Fourth Quarter & Full Year 2025 Financial Results",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-fourth-quarter-full-year-2025-financial",
      "source_published": "25 February 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260629195024/https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-fourth-quarter-full-year-2025-financial",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "Taboola $1,912.0m + Teads $1,300.5m = $3,212.5m. Combined ex-TAC gross profit: $713.5m + $529.7m = $1,243.2m. Teads figures include Legacy Teads only from 3 February 2025.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-two-networks-revenue-2025"
    },
    {
      "id": "na-growth-gap-q2-2026",
      "sentence": "Taboola's revenue growth beat Teads' by 19.5 percentage points in Q2 2026, calculated by StatisticsGlobal from company data.",
      "value": 19.5,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Second Quarter 2026 Results",
      "source_url": "https://investors.teads.com/node/9396/pdf",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "Taboola: $476.8m / $465.5m - 1 = +2.4%. Teads: $284.6m / $343.1m - 1 = -17.1%. Gap 2.43 + 17.05 = 19.5 points.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-growth-gap-q2-2026"
    },
    {
      "id": "na-bu-recognition-2017",
      "sentence": "Only 9% of US adults shown a native ad recognised it as advertising in a 2017 experiment, according to Boston University and University of Georgia researchers.",
      "value": 9,
      "unit": "%",
      "place": "United States",
      "data_year": "2017",
      "source_type": "Research",
      "publisher": "Boston University and University of Georgia",
      "source_title": "The Effects of Native Advertising Disclosure Format on Audience Perceptions of Legacy and Online News Publishers (Journalism, 2018)",
      "source_url": "https://open.bu.edu/server/api/core/bitstreams/b31160f7-80a6-4717-a03c-0f509622edfe/content",
      "source_published": "2018, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20251207190705/https://open.bu.edu/server/api/core/bitstreams/b31160f7-80a6-4717-a03c-0f509622edfe/content",
      "sample": "Online survey experiment with 800 US adults (YouGov sample), January to February 2017. Participants read a sponsored mobile banking article with varied disclosure labels.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-bu-recognition-2017"
    },
    {
      "id": "na-tbla-revenue-2025",
      "sentence": "Taboola's revenue was $1,912.0 million worldwide in 2025, up 8.3% from $1,766.2 million in 2024, according to Taboola.",
      "value": 1912,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Fourth Quarter & Full Year 2025 Financial Results",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-fourth-quarter-full-year-2025-financial",
      "source_published": "25 February 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260629195024/https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-fourth-quarter-full-year-2025-financial",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-revenue-2025"
    },
    {
      "id": "na-tead-revenue-2025",
      "sentence": "Teads' revenue was $1,300.5 million worldwide in 2025, up 46% after the Outbrain and Teads merger, according to Teads.",
      "value": 1300.5,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Fourth Quarter and Full Year 2025 Results",
      "source_url": "https://investors.teads.com/node/9141/pdf",
      "source_published": "5 March 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260306005806/https://investors.teads.com/node/9141/pdf",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tead-revenue-2025"
    },
    {
      "id": "na-tbla-daily-reach-2025",
      "sentence": "Taboola's network reached over 600 million people a day in 2025, according to Taboola's 2025 annual report.",
      "value": 600,
      "unit": "million people a day",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Taboola",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1840502/000184050226000004/tbla-20251231.htm",
      "source_published": "February 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260225111926/https://www.sec.gov/Archives/edgar/data/1840502/000184050226000004/tbla-20251231.htm",
      "sample": "Company annual report filed with the SEC. Worldwide. Scaled Advertisers have more than $100,000 of gross spend on the network over the trailing four quarters.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-daily-reach-2025"
    },
    {
      "id": "na-tbla-q2-extac-2026",
      "sentence": "Taboola's ex-TAC gross profit was $192.4 million in Q2 2026, up 11.8% year on year, according to Taboola.",
      "value": 192.4,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Q2 2026 Financial Results, & Raises Full-Year ex-TAC Gross Profit and Adjusted EBITDA Guidance",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-q2-2026-financial-results-raises-full",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-q2-extac-2026"
    },
    {
      "id": "na-tbla-q2-ebitda-margin-2026",
      "sentence": "Taboola's adjusted EBITDA margin was 28.8% in Q2 2026, up from 26.2% a year earlier, according to Taboola.",
      "value": 28.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Q2 2026 Financial Results, & Raises Full-Year ex-TAC Gross Profit and Adjusted EBITDA Guidance",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-q2-2026-financial-results-raises-full",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-q2-ebitda-margin-2026"
    },
    {
      "id": "na-tead-q2-extac-2026",
      "sentence": "Teads' ex-TAC gross profit was $123.4 million in Q2 2026, down 14%, with an ex-TAC margin of 43.4%, according to Teads.",
      "value": 123.4,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Second Quarter 2026 Results",
      "source_url": "https://investors.teads.com/node/9396/pdf",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tead-q2-extac-2026"
    },
    {
      "id": "na-tead-q2-net-loss-2026",
      "sentence": "Teads reported a net loss of $42.5 million in Q2 2026, compared with $14.3 million a year earlier, according to Teads.",
      "value": 42.5,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Second Quarter 2026 Results",
      "source_url": "https://investors.teads.com/node/9396/pdf",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tead-q2-net-loss-2026"
    },
    {
      "id": "na-tead-q2-ebitda-change-2026",
      "sentence": "Teads' adjusted EBITDA fell 74.1% to $7.0 million in Q2 2026, calculated by StatisticsGlobal from Teads data.",
      "value": -74.1,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Second Quarter 2026 Results",
      "source_url": "https://investors.teads.com/node/9396/pdf",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "$7.0m (Q2 2026) / $27.0m (Q2 2025) - 1 = -74.1%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tead-q2-ebitda-change-2026"
    },
    {
      "id": "na-two-networks-q2-change-2026",
      "sentence": "Taboola and Teads revenue fell 5.8% combined to $761.4 million in Q2 2026, calculated by StatisticsGlobal from company data.",
      "value": -5.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Second Quarter 2026 Results",
      "source_url": "https://investors.teads.com/node/9396/pdf",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "Q2 2026: Taboola $476.8m + Teads $284.6m = $761.4m. Q2 2025: $465.5m + $343.1m = $808.6m. $761.4m / $808.6m - 1 = -5.8%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-two-networks-q2-change-2026"
    },
    {
      "id": "na-tbla-share-two-q2-2026",
      "sentence": "Taboola earned 62.6% of the combined revenue of Taboola and Teads in Q2 2026, up from 57.6%, calculated by StatisticsGlobal from company data.",
      "value": 62.6,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Q2 2026 Financial Results, & Raises Full-Year ex-TAC Gross Profit and Adjusted EBITDA Guidance",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-q2-2026-financial-results-raises-full",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "Q2 2026: $476.8m / ($476.8m + $284.6m) = 62.6%. Q2 2025: $465.5m / ($465.5m + $343.1m) = 57.6%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-share-two-q2-2026"
    },
    {
      "id": "na-tbla-partners-2025",
      "sentence": "Taboola had about 14,000 digital property partners in Q4 2025, according to Taboola's 2025 annual report.",
      "value": 14000,
      "unit": "partners",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Taboola",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1840502/000184050226000004/tbla-20251231.htm",
      "source_published": "February 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260225111926/https://www.sec.gov/Archives/edgar/data/1840502/000184050226000004/tbla-20251231.htm",
      "sample": "Company annual report filed with the SEC. Worldwide. Scaled Advertisers have more than $100,000 of gross spend on the network over the trailing four quarters.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-partners-2025"
    },
    {
      "id": "na-tbla-scaled-advertisers-2025",
      "sentence": "Taboola had about 2,200 Scaled Advertisers, each with over $100,000 of spend over four quarters, in 2025, according to Taboola.",
      "value": 2200,
      "unit": "advertisers",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Taboola",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1840502/000184050226000004/tbla-20251231.htm",
      "source_published": "February 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260225111926/https://www.sec.gov/Archives/edgar/data/1840502/000184050226000004/tbla-20251231.htm",
      "sample": "Company annual report filed with the SEC. Worldwide. Scaled Advertisers have more than $100,000 of gross spend on the network over the trailing four quarters.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-scaled-advertisers-2025"
    },
    {
      "id": "na-tbla-top10-advertisers-2025",
      "sentence": "Taboola's ten largest advertisers accounted for less than 10% of its network revenues in 2025, according to Taboola.",
      "value": 10,
      "unit": "% (less than)",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Taboola",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1840502/000184050226000004/tbla-20251231.htm",
      "source_published": "February 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260225111926/https://www.sec.gov/Archives/edgar/data/1840502/000184050226000004/tbla-20251231.htm",
      "sample": "Company annual report filed with the SEC. Worldwide. Scaled Advertisers have more than $100,000 of gross spend on the network over the trailing four quarters.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-top10-advertisers-2025"
    },
    {
      "id": "na-tead-partners-2026",
      "sentence": "Teads was directly partnered with more than 10,000 publishers and 20,000 advertisers in 2026, according to Teads.",
      "value": 10000,
      "unit": "publishers (more than)",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Second Quarter 2026 Results",
      "source_url": "https://investors.teads.com/node/9396/pdf",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tead-partners-2026"
    },
    {
      "id": "na-tbla-extac-margin-2025",
      "sentence": "Taboola kept 37.3% of its revenue as ex-TAC gross profit in 2025, calculated by StatisticsGlobal from Taboola data.",
      "value": 37.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Fourth Quarter & Full Year 2025 Financial Results",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-fourth-quarter-full-year-2025-financial",
      "source_published": "25 February 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260629195024/https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-fourth-quarter-full-year-2025-financial",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "$713.5m ex-TAC gross profit / $1,912.0m revenue = 37.3%. 2024: $667.5m / $1,766.2m = 37.8%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-extac-margin-2025"
    },
    {
      "id": "na-tbla-q2-extac-margin-2026",
      "sentence": "Taboola's ex-TAC margin rose to 40.3% in Q2 2026 from 37.0% a year earlier, calculated by StatisticsGlobal from Taboola data.",
      "value": 40.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Q2 2026 Financial Results, & Raises Full-Year ex-TAC Gross Profit and Adjusted EBITDA Guidance",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-q2-2026-financial-results-raises-full",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "$192.372m / $476.826m = 40.3% in Q2 2026. Q2 2025: $172.1m / $465.5m = 37.0%. Change +3.3 points.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-q2-extac-margin-2026"
    },
    {
      "id": "na-tead-extac-margin-2025",
      "sentence": "Teads kept 40.7% of its revenue as ex-TAC gross profit in 2025, calculated by StatisticsGlobal from Teads data.",
      "value": 40.7,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Fourth Quarter and Full Year 2025 Results",
      "source_url": "https://investors.teads.com/node/9141/pdf",
      "source_published": "5 March 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260306005806/https://investors.teads.com/node/9141/pdf",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "$529.7m ex-TAC gross profit / $1,300.5m revenue = 40.7%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tead-extac-margin-2025"
    },
    {
      "id": "na-ebitda-extac-q2-2026",
      "sentence": "Teads turned 5.7% of its ex-TAC gross profit into adjusted EBITDA in Q2 2026, against 28.8% at Taboola, calculated by StatisticsGlobal from company data.",
      "value": 5.7,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Second Quarter 2026 Results",
      "source_url": "https://investors.teads.com/node/9396/pdf",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "Teads: $7.0m / $123.4m = 5.7%. Taboola: $55.5m / $192.4m = 28.8%, matching the margin Taboola reports.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-ebitda-extac-q2-2026"
    },
    {
      "id": "na-tbla-guidance-2026",
      "sentence": "Taboola expected revenue of $1,930 million to $1,956 million for full-year 2026 in its August 2026 guidance, according to Taboola.",
      "value": "1,930 to 1,956",
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Q2 2026 Financial Results, & Raises Full-Year ex-TAC Gross Profit and Adjusted EBITDA Guidance",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-q2-2026-financial-results-raises-full",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-guidance-2026"
    },
    {
      "id": "na-tbla-guidance-cut-2026",
      "sentence": "Taboola's 2026 revenue guidance midpoint fell 4.0% between February and August 2026, calculated by StatisticsGlobal from Taboola data.",
      "value": -4,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Q2 2026 Financial Results, & Raises Full-Year ex-TAC Gross Profit and Adjusted EBITDA Guidance",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-q2-2026-financial-results-raises-full",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "February 2026 guidance $1,993m to $2,054m, midpoint $2,023.5m. August 2026 guidance $1,930m to $1,956m, midpoint $1,943m. $1,943m / $2,023.5m - 1 = -4.0%. New midpoint is 1.6% above 2025 revenue of $1,912.0m.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-guidance-cut-2026"
    },
    {
      "id": "na-tbla-extac-guidance-2026",
      "sentence": "Taboola's 2026 ex-TAC gross profit guidance midpoint was 9.0% above its 2025 result in August 2026, calculated by StatisticsGlobal from Taboola data.",
      "value": 9,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Q2 2026 Financial Results, & Raises Full-Year ex-TAC Gross Profit and Adjusted EBITDA Guidance",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-q2-2026-financial-results-raises-full",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "August 2026 guidance $772m to $783m, midpoint $777.5m. 2025 actual $713.5m. $777.5m / $713.5m - 1 = 9.0%. February guidance midpoint was $763.5m ($753m to $774m), so the midpoint rose 1.8%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-extac-guidance-2026"
    },
    {
      "id": "na-tbla-ebitda-2025",
      "sentence": "Taboola's adjusted EBITDA was $215.5 million in 2025, up 7.2% from $200.9 million in 2024, according to Taboola.",
      "value": 215.5,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Taboola",
      "source_title": "Taboola Reports Strong Fourth Quarter & Full Year 2025 Financial Results",
      "source_url": "https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-fourth-quarter-full-year-2025-financial",
      "source_published": "25 February 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260629195024/https://investors.taboola.com/news-releases/news-release-details/taboola-reports-strong-fourth-quarter-full-year-2025-financial",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Ex-TAC gross profit is a non-GAAP measure: gross profit plus other cost of revenues.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tbla-ebitda-2025"
    },
    {
      "id": "na-tead-q2-ctv-2026",
      "sentence": "Teads' connected TV revenue grew 67% year on year in Q2 2026, reaching 13% of total revenue, according to Teads.",
      "value": 67,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Second Quarter 2026 Results",
      "source_url": "https://investors.teads.com/node/9396/pdf",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tead-q2-ctv-2026"
    },
    {
      "id": "na-tead-ctv-share-change-2026",
      "sentence": "Connected TV's share of Teads revenue rose 6 percentage points to 13% in Q2 2026, calculated by StatisticsGlobal from Teads data.",
      "value": 6,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Second Quarter 2026 Results",
      "source_url": "https://investors.teads.com/node/9396/pdf",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/native-advertising-filings-2026-10-27.csv",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "CTV share of revenue 13% in Q2 2026 - 7% in Q2 2025 = 6 points.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tead-ctv-share-change-2026"
    },
    {
      "id": "na-tead-impairment-2025",
      "sentence": "Teads recorded a $352.1 million non-cash goodwill impairment in Q4 2025, according to Teads.",
      "value": 352.1,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Fourth Quarter and Full Year 2025 Results",
      "source_url": "https://investors.teads.com/node/9141/pdf",
      "source_published": "5 March 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260306005806/https://investors.teads.com/node/9141/pdf",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tead-impairment-2025"
    },
    {
      "id": "na-tead-impairment-share-2025",
      "sentence": "Goodwill impairment made up 68.1% of Teads' $517.1 million net loss in 2025, calculated by StatisticsGlobal from Teads data.",
      "value": 68.1,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Teads",
      "source_title": "Teads Holding Co. Announces Fourth Quarter and Full Year 2025 Results",
      "source_url": "https://investors.teads.com/node/9141/pdf",
      "source_published": "5 March 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260306005806/https://investors.teads.com/node/9141/pdf",
      "sample": "Company results release. Unaudited consolidated results, worldwide. Includes Legacy Teads from 3 February 2025, after the Outbrain acquisition.",
      "method": "$352.1m pre-tax goodwill impairment / $517.1m net loss = 68.1%. Pre-tax charge compared with an after-tax loss, so this is a rough share.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-tead-impairment-share-2025"
    },
    {
      "id": "na-bu-explicit-label-2017",
      "sentence": "Highly explicit disclosure labels made native ad recognition 3.66 times as likely as vague labels in a 2017 US experiment, according to Boston University and University of Georgia researchers.",
      "value": 3.66,
      "unit": "times (odds)",
      "place": "United States",
      "data_year": "2017",
      "source_type": "Research",
      "publisher": "Boston University and University of Georgia",
      "source_title": "The Effects of Native Advertising Disclosure Format on Audience Perceptions of Legacy and Online News Publishers (Journalism, 2018)",
      "source_url": "https://open.bu.edu/server/api/core/bitstreams/b31160f7-80a6-4717-a03c-0f509622edfe/content",
      "source_published": "2018, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20251207190705/https://open.bu.edu/server/api/core/bitstreams/b31160f7-80a6-4717-a03c-0f509622edfe/content",
      "sample": "Online survey experiment with 800 US adults (YouGov sample), January to February 2017. Participants read a sponsored mobile banking article with varied disclosure labels.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-bu-explicit-label-2017"
    },
    {
      "id": "na-uga-recognition-2015",
      "sentence": "Only 7% of participants, 17 of 242, identified a native article as advertising in a 2015 study, according to the University of Georgia.",
      "value": 7,
      "unit": "%",
      "place": "United States",
      "data_year": "2015",
      "source_type": "Research",
      "publisher": "University of Georgia",
      "source_title": "Despite growth, native advertising is still difficult for consumers to recognize (on Wojdynski and Evans, Journal of Advertising)",
      "source_url": "https://news.uga.edu/native-advertising-research-2015/",
      "source_published": "16 December 2015, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260421020302/https://news.uga.edu/native-advertising-research-2015/",
      "sample": "Two lab experiments reported by the University of Georgia. Study 1 had 242 participants. Study 2 used eye tracking.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-uga-recognition-2015"
    },
    {
      "id": "na-uga-wording-2015",
      "sentence": "Readers were seven times more likely to spot native ads labelled \"advertising\" or \"sponsored content\" than \"brand voice\" in 2015, according to the University of Georgia.",
      "value": 7,
      "unit": "times",
      "place": "United States",
      "data_year": "2015",
      "source_type": "Research",
      "publisher": "University of Georgia",
      "source_title": "Despite growth, native advertising is still difficult for consumers to recognize (on Wojdynski and Evans, Journal of Advertising)",
      "source_url": "https://news.uga.edu/native-advertising-research-2015/",
      "source_published": "16 December 2015, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260421020302/https://news.uga.edu/native-advertising-research-2015/",
      "sample": "Two lab experiments reported by the University of Georgia. Study 1 had 242 participants. Study 2 used eye tracking.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-uga-wording-2015"
    },
    {
      "id": "na-yale-recognition-2017",
      "sentence": "Only 37% of respondents identified native ads as paid content, against 81% for regular ads, in a 2017 study, according to the Yale Journal of Law and Technology.",
      "value": 37,
      "unit": "%",
      "place": "United States",
      "data_year": "2017",
      "source_type": "Research",
      "publisher": "Yale Journal of Law and Technology",
      "source_title": "Going Native: Can Consumers Recognize Native Advertising? Does it Matter? (19 Yale J.L. & Tech. 77)",
      "source_url": "https://yjolt.org/going-native-can-consumers-recognize-native-advertising-does-it-matter",
      "source_published": "2017 (volume 19), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260214200015/https://yjolt.org/going-native-can-consumers-recognize-native-advertising-does-it-matter",
      "sample": "Online consumer survey testing 16 native ads, 5 regular ads and 8 news or editorial items from several platforms.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-yale-recognition-2017"
    },
    {
      "id": "na-yale-recognition-gap-2017",
      "sentence": "Regular ads were recognised as paid content 44 percentage points more often than native ads in a 2017 study, calculated by StatisticsGlobal from Yale Journal of Law and Technology data.",
      "value": 44,
      "unit": "points",
      "place": "United States",
      "data_year": "2017",
      "source_type": "Our analysis",
      "publisher": "Yale Journal of Law and Technology",
      "source_title": "Going Native: Can Consumers Recognize Native Advertising? Does it Matter? (19 Yale J.L. & Tech. 77)",
      "source_url": "https://yjolt.org/going-native-can-consumers-recognize-native-advertising-does-it-matter",
      "source_published": "2017 (volume 19), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260214200015/https://yjolt.org/going-native-can-consumers-recognize-native-advertising-does-it-matter",
      "sample": "Online consumer survey testing 16 native ads, 5 regular ads and 8 news or editorial items from several platforms.",
      "method": "81% recognition for regular ads - 37% for native ads = 44 points.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-yale-recognition-gap-2017"
    },
    {
      "id": "na-ftc-guide-examples-2015",
      "sentence": "The FTC native advertising guide for businesses gave 17 worked examples of disclosure in 2015, according to the US Federal Trade Commission.",
      "value": 17,
      "unit": "examples",
      "place": "United States",
      "data_year": "2015",
      "source_type": "Official",
      "publisher": "US Federal Trade Commission",
      "source_title": "Native Advertising: A Guide for Businesses",
      "source_url": "https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses",
      "source_published": "December 2015, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20220212014412/https://www.ftc.gov/tips-advice/business-center/guidance/native-advertising-guide-businesses",
      "sample": "Official US regulator guidance accompanying the Enforcement Policy Statement on Deceptively Formatted Advertisements.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/native-advertising-statistics/#stat-na-ftc-guide-examples-2015"
    }
  ]
}