{
  "title": "Online Shopping Statistics 2026: Who Shops Online, What They Buy and What Goes Wrong",
  "url": "https://statisticsglobal.org/online-shopping-statistics/",
  "updated": "2026-11-10",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/online-shopping-statistics/)",
  "statistics": [
    {
      "id": "os-eu-buyers-12m-2025",
      "sentence": "People aged 16 to 74 in the EU who bought something online in the previous 12 months made up 73.6% of the population in 2025, according to Eurostat.",
      "value": 73.6,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-buyers-12m-2025"
    },
    {
      "id": "os-us-ever-2025",
      "sentence": "US adults who say they ever buy things online made up 92% of adults in 2025, according to Pew Research Center.",
      "value": 92,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "About a third of Americans say they've had an online shopping scam happen to them",
      "source_url": "https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "source_published": "19 November 2025, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20260922171651/https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "sample": "American Trends Panel survey of 9,397 US adults, 14 to 20 April 2025. Margin of error plus or minus 1.3 points.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-us-ever-2025"
    },
    {
      "id": "os-eu-calc-age-ratio-2025",
      "sentence": "EU people aged 25 to 34 were 2.0 times as likely to shop online as those aged 65 to 74 in 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 2,
      "unit": "times",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "Share of all people aged 25 to 34 who bought online in the previous 12 months (88.51%) divided by the share aged 65 to 74 (44.38%) = 1.99.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-age-ratio-2025"
    },
    {
      "id": "os-eu-clothes-2024",
      "sentence": "EU online shoppers who bought clothes, shoes or accessories made up 70.3% of recent buyers in 2024, the top goods category, according to Eurostat.",
      "value": 70.3,
      "unit": "%",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-clothes-2024"
    },
    {
      "id": "os-us-scam-2025",
      "sentence": "US adults who ever bought an item online that never arrived or was fake and was not refunded made up 36% of adults in 2025, according to Pew Research Center.",
      "value": 36,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "About a third of Americans say they've had an online shopping scam happen to them",
      "source_url": "https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "source_published": "19 November 2025, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20260922171651/https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "sample": "American Trends Panel survey of 9,397 US adults, 14 to 20 April 2025. Margin of error plus or minus 1.3 points.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-us-scam-2025"
    },
    {
      "id": "os-eu-buyers-3m-2025",
      "sentence": "People in the EU aged 16 to 74 who bought online in the previous three months made up 62.4% of the population in 2025, according to Eurostat.",
      "value": 62.4,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-buyers-3m-2025"
    },
    {
      "id": "os-eu-never-2025",
      "sentence": "People aged 16 to 74 in the EU who had never bought anything online made up 15.3% of the population in 2025, according to Eurostat.",
      "value": 15.3,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-never-2025"
    },
    {
      "id": "os-eu-calc-rise-2020-2025",
      "sentence": "The share of EU people aged 16 to 74 who bought online in a year rose 8.8 points between 2020 and 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 8.8,
      "unit": "points",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "Share who bought online in the previous 12 months in 2025 (73.56%) minus the share in 2020 (64.74%, Eurostat estimate) = 8.82 percentage points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-rise-2020-2025"
    },
    {
      "id": "os-eu-calc-never-fall-2025",
      "sentence": "The share of EU adults aged 16 to 74 who had never shopped online fell from 19.0% in 2020 to 15.3% in 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 3.7,
      "unit": "points",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "Share who never bought online in 2020 (18.96%) minus the share in 2025 (15.25%) = 3.71 percentage points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-never-fall-2025"
    },
    {
      "id": "os-eu-freq-1-2-2025",
      "sentence": "EU online shoppers who bought only once or twice in three months made up 34.2% of recent buyers in 2025, according to Eurostat.",
      "value": 34.2,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-freq-1-2-2025"
    },
    {
      "id": "os-eu-freq-6plus-2025",
      "sentence": "EU online shoppers who made six or more online purchases in three months made up 32.2% of recent buyers in 2025, according to Eurostat.",
      "value": 32.2,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-freq-6plus-2025"
    },
    {
      "id": "os-eu-freq-gt10-2025",
      "sentence": "EU online shoppers who made more than 10 online purchases in three months made up 15.3% of recent buyers in 2025, according to Eurostat.",
      "value": 15.3,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-freq-gt10-2025"
    },
    {
      "id": "os-eu-age-25-34-2025",
      "sentence": "EU people aged 25 to 34 who bought online in the previous 12 months made up 88.5% of their age group in 2025, according to Eurostat.",
      "value": 88.5,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-age-25-34-2025"
    },
    {
      "id": "os-eu-age-65-74-2025",
      "sentence": "EU people aged 65 to 74 who bought online in the previous 12 months made up 44.4% of their age group in 2025, according to Eurostat.",
      "value": 44.4,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-age-65-74-2025"
    },
    {
      "id": "os-eu-calc-age-55-64-rise-2025",
      "sentence": "The online shopping rate of EU people aged 55 to 64 rose 12.9 points from 2020 to 2025, the most of any age group, calculated by StatisticsGlobal from Eurostat data.",
      "value": 12.9,
      "unit": "points",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "2025 share minus 2020 share of all people who bought online in the previous 12 months, by age: 55 to 64 rose 12.85 points (51.11% to 63.96%), 65 to 74 rose 11.86, 45 to 54 rose 10.58, 35 to 44 rose 7.84, 16 to 24 rose 6.15 and 25 to 34 rose 5.30.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-age-55-64-rise-2025"
    },
    {
      "id": "os-eu-gender-2025",
      "sentence": "Women aged 16 to 74 in the EU who bought online in the previous 12 months made up 73.2% of women in 2025, against 73.9% of men, according to Eurostat.",
      "value": 73.2,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-gender-2025"
    },
    {
      "id": "os-eu-calc-urban-rural-2025",
      "sentence": "EU city dwellers were 6.3 points more likely to shop online than people in rural areas in 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 6.3,
      "unit": "points",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "Share of people living in cities who bought online in the previous 12 months (76.38%) minus the share in rural areas (70.04%) = 6.34 percentage points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-urban-rural-2025"
    },
    {
      "id": "os-eu-ireland-2025",
      "sentence": "People aged 16 to 74 in Ireland who bought online in the previous 12 months made up 95.1% of the population in 2025, the highest in the EU, according to Eurostat.",
      "value": 95.1,
      "unit": "%",
      "place": "Ireland",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-ireland-2025"
    },
    {
      "id": "os-eu-bulgaria-2025",
      "sentence": "People aged 16 to 74 in Bulgaria who bought online in the previous 12 months made up 51.2% of the population in 2025, the lowest in the EU, according to Eurostat.",
      "value": 51.2,
      "unit": "%",
      "place": "Bulgaria",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-bulgaria-2025"
    },
    {
      "id": "os-eu-italy-2025",
      "sentence": "People aged 16 to 74 in Italy who bought online in the previous 12 months made up 56.2% of the population in 2025, according to Eurostat.",
      "value": 56.2,
      "unit": "%",
      "place": "Italy",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-italy-2025"
    },
    {
      "id": "os-eu-calc-country-gap-2025",
      "sentence": "The share of people who shopped online in Ireland was 43.9 points higher than in Bulgaria in 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 43.9,
      "unit": "points",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "Share of people aged 16 to 74 in Ireland who bought online in the previous 12 months (95.05%) minus the share in Bulgaria (51.20%) = 43.85 percentage points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-country-gap-2025"
    },
    {
      "id": "os-eu-calc-romania-rise-2025",
      "sentence": "Romania had the largest rise in online shoppers of any EU country from 2020 to 2025, up 22.4 points, calculated by StatisticsGlobal from Eurostat data.",
      "value": 22.4,
      "unit": "points",
      "place": "Romania",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "2025 minus 2020 share of people aged 16 to 74 who bought online in the previous 12 months, for the 26 EU countries with both years (France has no 2020 value). Romania 60.28 minus 37.86 = 22.42 points, ahead of Greece (21.65), Ireland (20.67) and Bulgaria (20.25).",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-romania-rise-2025"
    },
    {
      "id": "os-eu-calc-germany-2025",
      "sentence": "Germany was the only EU country with a lower online shopping rate in 2025 than in 2020, down 1.2 points, calculated by StatisticsGlobal from Eurostat data.",
      "value": 1.2,
      "unit": "points",
      "place": "Germany",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use.",
      "method": "Germany 2025 share (81.38%) minus 2020 share (82.55%) = minus 1.17 points. All 25 other EU countries with both years rose. France has no 2020 value.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-germany-2025"
    },
    {
      "id": "os-eu-croatia-freq-2025",
      "sentence": "Croatian online shoppers who made six or more purchases in three months made up 59.0% of recent buyers in 2025, the highest in the EU, according to Eurostat.",
      "value": 59,
      "unit": "%",
      "place": "Croatia",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases by individuals (2020 onwards) (isoc_ec_ib20)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ib20/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ib20-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-croatia-freq-2025"
    },
    {
      "id": "os-eu-food-delivery-2024",
      "sentence": "EU online shoppers who ordered deliveries from restaurants, fast-food chains or caterers made up 32.9% of recent buyers in 2024, according to Eurostat.",
      "value": 32.9,
      "unit": "%",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-food-delivery-2024"
    },
    {
      "id": "os-eu-cosmetics-2024",
      "sentence": "EU online shoppers who bought cosmetics, beauty or wellness products made up 31.3% of recent buyers in 2024, according to Eurostat.",
      "value": 31.3,
      "unit": "%",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-cosmetics-2024"
    },
    {
      "id": "os-eu-furniture-2024",
      "sentence": "EU online shoppers who bought furniture, home accessories or gardening products made up 29.9% of recent buyers in 2024, according to Eurostat.",
      "value": 29.9,
      "unit": "%",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-furniture-2024"
    },
    {
      "id": "os-eu-medicine-2024",
      "sentence": "EU online shoppers who bought medicine or dietary supplements made up 24.3% of recent buyers in 2024, according to Eurostat.",
      "value": 24.3,
      "unit": "%",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-medicine-2024"
    },
    {
      "id": "os-eu-calc-clothes-rise-2024",
      "sentence": "The share of EU online shoppers buying clothes, shoes or accessories rose 7.2 points from 2020 to 2024, calculated by StatisticsGlobal from Eurostat data.",
      "value": 7.2,
      "unit": "points",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "2024 share of recent online buyers who bought clothes, shoes or accessories (70.31%) minus the 2020 share (63.09%) = 7.22 percentage points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-clothes-rise-2024"
    },
    {
      "id": "os-eu-calc-electronics-fall-2024",
      "sentence": "The share of EU online shoppers buying computers, tablets or phones fell 3.2 points from 2020 to 2024, calculated by StatisticsGlobal from Eurostat data.",
      "value": 3.2,
      "unit": "points",
      "place": "European Union",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "2020 share of recent online buyers who bought computers, tablets, mobile phones or accessories (26.07%) minus the 2024 share (22.83%) = 3.24 percentage points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-electronics-fall-2024"
    },
    {
      "id": "os-eu-streaming-2025",
      "sentence": "EU online shoppers with a paid film, series or sports streaming subscription made up 49.2% of recent buyers in 2025, according to Eurostat.",
      "value": 49.2,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-streaming-2025"
    },
    {
      "id": "os-eu-tickets-2025",
      "sentence": "EU online shoppers who bought tickets to events made up 42.9% of recent buyers in 2025, according to Eurostat.",
      "value": 42.9,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-tickets-2025"
    },
    {
      "id": "os-eu-transport-2025",
      "sentence": "EU online shoppers who bought transport services from a transport company made up 40.7% of recent buyers in 2025, according to Eurostat.",
      "value": 40.7,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-transport-2025"
    },
    {
      "id": "os-eu-accommodation-2025",
      "sentence": "EU online shoppers who booked accommodation from hotels or travel agencies made up 34.8% of recent buyers in 2025, according to Eurostat.",
      "value": 34.8,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-accommodation-2025"
    },
    {
      "id": "os-eu-calc-accommodation-2025",
      "sentence": "The share of EU online shoppers booking accommodation from hotels or agencies was 2.0 times higher in 2025 than in 2020, calculated by StatisticsGlobal from Eurostat data.",
      "value": 2,
      "unit": "times",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - goods or services (2020 onwards) (isoc_ec_ibgs)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibgs/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibgs-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "2025 share of recent online buyers who booked rented accommodation from enterprises (34.76%) divided by the 2020 share (17.33%) = 2.01. The 2020 figure was hit by pandemic travel limits.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-accommodation-2025"
    },
    {
      "id": "os-eu-domestic-2023",
      "sentence": "EU online shoppers who bought goods from sellers in their own country made up 83.0% of recent buyers in 2023, according to Eurostat.",
      "value": 83,
      "unit": "%",
      "place": "European Union",
      "data_year": "2023",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - origin of sellers (2020-2023) (isoc_ec_ibos)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibos/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibos-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-domestic-2023"
    },
    {
      "id": "os-eu-other-eu-2023",
      "sentence": "EU online shoppers who bought goods from sellers in other EU countries made up 32.8% of recent buyers in 2023, according to Eurostat.",
      "value": 32.8,
      "unit": "%",
      "place": "European Union",
      "data_year": "2023",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - origin of sellers (2020-2023) (isoc_ec_ibos)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibos/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibos-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-other-eu-2023"
    },
    {
      "id": "os-eu-non-eu-2023",
      "sentence": "EU online shoppers who bought goods from sellers outside the EU made up 20.1% of recent buyers in 2023, according to Eurostat.",
      "value": 20.1,
      "unit": "%",
      "place": "European Union",
      "data_year": "2023",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - origin of sellers (2020-2023) (isoc_ec_ibos)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibos/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibos-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-non-eu-2023"
    },
    {
      "id": "os-eu-calc-unknown-sellers-2023",
      "sentence": "The share of EU online shoppers buying from sellers in an unknown country was 2.1 times higher in 2023 than in 2020, calculated by StatisticsGlobal from Eurostat data.",
      "value": 2.1,
      "unit": "times",
      "place": "European Union",
      "data_year": "2023",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - origin of sellers (2020-2023) (isoc_ec_ibos)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_ibos/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_ibos-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "2023 share of recent online buyers who bought goods from sellers whose country they did not know (16.11%) divided by the 2020 share (7.75%) = 2.08.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-unknown-sellers-2023"
    },
    {
      "id": "os-adobe-mobile-2025",
      "sentence": "Smartphones drove 56.4% of US online holiday spending in 2025, up from 54.5% in 2024, according to Adobe.",
      "value": 56.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data from US retail websites, 1 November to 31 December 2025.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-adobe-mobile-2025"
    },
    {
      "id": "os-adobe-christmas-mobile-2025",
      "sentence": "Smartphones drove 66.5% of US online sales on Christmas Day in 2025, the highest mobile share of the season, according to Adobe.",
      "value": 66.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data from US retail websites, 1 November to 31 December 2025.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-adobe-christmas-mobile-2025"
    },
    {
      "id": "os-adobe-bnpl-mobile-2025",
      "sentence": "Smartphones accounted for 82.2% of US Buy Now Pay Later online purchases in the 2025 holiday season, according to Adobe.",
      "value": 82.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data from US retail websites, 1 November to 31 December 2025.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-adobe-bnpl-mobile-2025"
    },
    {
      "id": "os-adobe-returns-mobile-2025",
      "sentence": "Mobile devices handled 38.8% of US online returns in the 2025 holiday season, according to Adobe.",
      "value": 38.8,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data from US retail websites, 1 November to 31 December 2025.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-adobe-returns-mobile-2025"
    },
    {
      "id": "os-adobe-calc-mobile-gap-2025",
      "sentence": "The mobile share of US holiday online spending was 17.6 points higher than the mobile share of returns in 2025, calculated by StatisticsGlobal from Adobe data.",
      "value": 17.6,
      "unit": "points",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Adobe",
      "source_title": "Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools",
      "source_url": "https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "source_published": "7 January 2026, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20261014221506/https://news.adobe.com/news/2026/01/adobe-holiday-shopping-season",
      "sample": "Adobe Analytics data from US retail websites, 1 November to 31 December 2025.",
      "method": "Mobile share of holiday online spend (56.4%) minus mobile share of returns (38.8%) = 17.6 percentage points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-adobe-calc-mobile-gap-2025"
    },
    {
      "id": "os-adobe-mobile-forecast-2026",
      "sentence": "Mobile devices will account for 57.4% of US online holiday spending in 2026, according to an Adobe forecast.",
      "value": 57.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Adobe",
      "source_title": "Adobe: U.S. holiday shopping season to hit record",
      "source_url": "https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "source_published": "28 September 2026, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20261024011035/https://news.adobe.com/news/2026/09/adobe-us-holiday-shopping-season-to-hit-record",
      "sample": "Adobe Analytics forecast for US online spending, 1 November to 31 December 2026. Made in September 2026.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-adobe-mobile-forecast-2026"
    },
    {
      "id": "os-us-share-q2-2026",
      "sentence": "Online sales made up 17.1% of total US retail sales in Q2 2026, according to the US Census Bureau.",
      "value": 17.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www.census.gov/retail/ecommerce.html",
      "source_published": "August 2026, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20261105031123/https://www.census.gov/retail/ecommerce.html",
      "sample": "Monthly Retail Trade Survey. Retail firms with paid employees. Current prices, seasonally adjusted. Preliminary.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-us-share-q2-2026"
    },
    {
      "id": "os-us-yoy-q2-2026",
      "sentence": "US retail ecommerce sales grew 12.2% in Q2 2026 on a year earlier, against 6.7% for all retail, according to the US Census Bureau.",
      "value": 12.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www.census.gov/retail/ecommerce.html",
      "source_published": "August 2026, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20261105031123/https://www.census.gov/retail/ecommerce.html",
      "sample": "Monthly Retail Trade Survey. Retail firms with paid employees. Current prices, seasonally adjusted. Preliminary.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-us-yoy-q2-2026"
    },
    {
      "id": "os-uk-share-sep-2026",
      "sentence": "Online sales made up 28.8% of retail sales in Great Britain in September 2026, according to the Office for National Statistics.",
      "value": 28.8,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20261101012821/https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "sample": "Monthly Business Survey of retailers in Great Britain. Seasonally adjusted, current prices. Latest month provisional.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-uk-share-sep-2026"
    },
    {
      "id": "os-uk-q3-yoy-2026",
      "sentence": "Online spending in Great Britain was 7.4% higher in Q3 2026 than a year earlier, according to the Office for National Statistics.",
      "value": 7.4,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20261101012821/https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "sample": "Monthly Business Survey of retailers in Great Britain. Seasonally adjusted, current prices. Latest month provisional.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-uk-q3-yoy-2026"
    },
    {
      "id": "os-calc-uk-us-gap-2026",
      "sentence": "The online share of retail sales in Great Britain was 11.7 points higher than in the US in 2026, calculated by StatisticsGlobal from ONS and US Census Bureau data.",
      "value": 11.7,
      "unit": "points",
      "place": "Great Britain and United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20261101012821/https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "sample": "Monthly Business Survey of retailers in Great Britain. Seasonally adjusted, current prices. Latest month provisional. US: Monthly Retail Trade Survey. Retail firms with paid employees. Current prices, seasonally adjusted. Preliminary.",
      "method": "Great Britain online share of retail sales in September 2026 (28.8%, ONS) minus the US online share in Q2 2026 (17.1%, US Census Bureau) = 11.7 percentage points. Periods and definitions differ.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-calc-uk-us-gap-2026"
    },
    {
      "id": "os-eu-problems-2025",
      "sentence": "EU online shoppers who had at least one problem buying online made up 35.4% of recent buyers in 2025, according to Eurostat.",
      "value": 35.4,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - problems encountered (2021 onwards) (isoc_ec_iprb21)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_iprb21/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_iprb21-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-problems-2025"
    },
    {
      "id": "os-eu-slow-delivery-2025",
      "sentence": "EU online shoppers who had slower delivery than promised made up 19.9% of recent buyers in 2025, the most common problem, according to Eurostat.",
      "value": 19.9,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - problems encountered (2021 onwards) (isoc_ec_iprb21)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_iprb21/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_iprb21-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-slow-delivery-2025"
    },
    {
      "id": "os-eu-website-2025",
      "sentence": "EU online shoppers who found a website hard to use or faulty made up 11.5% of recent buyers in 2025, according to Eurostat.",
      "value": 11.5,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - problems encountered (2021 onwards) (isoc_ec_iprb21)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_iprb21/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_iprb21-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-website-2025"
    },
    {
      "id": "os-eu-wrong-damaged-2025",
      "sentence": "EU online shoppers who received wrong or damaged goods or services made up 10.4% of recent buyers in 2025, according to Eurostat.",
      "value": 10.4,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - problems encountered (2021 onwards) (isoc_ec_iprb21)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_iprb21/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_iprb21-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-wrong-damaged-2025"
    },
    {
      "id": "os-eu-fraud-2025",
      "sentence": "EU online shoppers who had problems with fraud made up 3.9% of recent buyers in 2025, according to Eurostat.",
      "value": 3.9,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - problems encountered (2021 onwards) (isoc_ec_iprb21)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_iprb21/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_iprb21-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-fraud-2025"
    },
    {
      "id": "os-eu-calc-fraud-rise-2025",
      "sentence": "The share of EU online shoppers reporting fraud rose by half between 2021 and 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 50,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Internet purchases - problems encountered (2021 onwards) (isoc_ec_iprb21)",
      "source_url": "https://ec.europa.eu/eurostat/databrowser/view/isoc_ec_iprb21/default/table",
      "source_published": "updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/online-shopping-isoc_ec_iprb21-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals. People aged 16 to 74. Self-reported purchases for private use. Base: people who bought online in the previous three months.",
      "method": "Share of recent online buyers reporting fraud in 2025 (3.85%) divided by the 2021 share (2.56%) = 1.50, a 50% rise (1.29 percentage points).",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-eu-calc-fraud-rise-2025"
    },
    {
      "id": "os-us-never-arrived-2025",
      "sentence": "US adults who ever paid for an online item that never arrived and was not refunded made up 31% of adults in 2025, according to Pew Research Center.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "About a third of Americans say they've had an online shopping scam happen to them",
      "source_url": "https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "source_published": "19 November 2025, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20260922171651/https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "sample": "American Trends Panel survey of 9,397 US adults, 14 to 20 April 2025. Margin of error plus or minus 1.3 points.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-us-never-arrived-2025"
    },
    {
      "id": "os-us-counterfeit-2025",
      "sentence": "US adults who ever bought a counterfeit item online and were not refunded made up 17% of adults in 2025, according to Pew Research Center.",
      "value": 17,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "About a third of Americans say they've had an online shopping scam happen to them",
      "source_url": "https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "source_published": "19 November 2025, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20260922171651/https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "sample": "American Trends Panel survey of 9,397 US adults, 14 to 20 April 2025. Margin of error plus or minus 1.3 points.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-us-counterfeit-2025"
    },
    {
      "id": "os-us-scam-past-year-2025",
      "sentence": "US adults who had an unrefunded online shopping scam in the past year made up 12% of adults in 2025, according to Pew Research Center.",
      "value": 12,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "About a third of Americans say they've had an online shopping scam happen to them",
      "source_url": "https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "source_published": "19 November 2025, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20260922171651/https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "sample": "American Trends Panel survey of 9,397 US adults, 14 to 20 April 2025. Margin of error plus or minus 1.3 points.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-us-scam-past-year-2025"
    },
    {
      "id": "os-us-scam-under-30-2025",
      "sentence": "US adults under 30 who ever had an unrefunded online shopping scam made up 42% of their age group in 2025, against 26% of those 65 and older, according to Pew Research Center.",
      "value": 42,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "About a third of Americans say they've had an online shopping scam happen to them",
      "source_url": "https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "source_published": "19 November 2025, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20260922171651/https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "sample": "American Trends Panel survey of 9,397 US adults, 14 to 20 April 2025. Margin of error plus or minus 1.3 points.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-us-scam-under-30-2025"
    },
    {
      "id": "os-us-calc-scam-age-gap-2025",
      "sentence": "US adults under 30 were 1.6 times as likely as those 65 and older to report an unrefunded online shopping scam in 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 1.6,
      "unit": "times",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "About a third of Americans say they've had an online shopping scam happen to them",
      "source_url": "https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "source_published": "19 November 2025, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20260922171651/https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "sample": "American Trends Panel survey of 9,397 US adults, 14 to 20 April 2025. Margin of error plus or minus 1.3 points.",
      "method": "Share of US adults under 30 reporting an unrefunded online shopping scam (42%) divided by the share aged 65 and older (26%) = 1.62.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-us-calc-scam-age-gap-2025"
    },
    {
      "id": "os-us-scams-problem-2025",
      "sentence": "US adults who say online scams and attacks are a problem on shopping sites and apps made up 85% of adults in 2025, according to Pew Research Center.",
      "value": 85,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "About a third of Americans say they've had an online shopping scam happen to them",
      "source_url": "https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "source_published": "19 November 2025, accessed 10 November 2026",
      "archive_url": "http://web.archive.org/web/20260922171651/https://www.pewresearch.org/short-reads/2025/11/19/about-a-third-of-americans-say-theyve-had-an-online-shopping-scam-happen-to-them/",
      "sample": "American Trends Panel survey of 9,397 US adults, 14 to 20 April 2025. Margin of error plus or minus 1.3 points.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/online-shopping-statistics/#stat-os-us-scams-problem-2025"
    }
  ]
}