{
  "title": "Personalization Statistics 2026: Email, Revenue, Privacy and AI",
  "url": "https://statisticsglobal.org/personalization-statistics/",
  "updated": "2026-10-25",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/personalization-statistics/)",
  "statistics": [
    {
      "id": "pz-hs-lift-2026",
      "sentence": "93.2% of marketers said personalised or segmented experiences led to more leads and purchases in 2026, according to HubSpot.",
      "value": 93.2,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "2026 State of Marketing report",
      "source_url": "https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report",
      "source_published": "updated 10 April 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261016165039/https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. HubSpot does not publish fieldwork dates, countries or weighting on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-hs-lift-2026"
    },
    {
      "id": "pz-b2b-email-channel-2025",
      "sentence": "Email campaigns were the top channel for content personalisation among B2B marketers in 2025, cited by 85%, according to the Content Marketing Institute.",
      "value": 85,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-b2b-email-channel-2025"
    },
    {
      "id": "pz-om-auto-sends-2025",
      "sentence": "Automated emails were 2% of email sends but generated 30% of email revenue for Omnisend brands in 2025, according to Omnisend.",
      "value": 2,
      "unit": "%",
      "place": "Global (Omnisend customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 150,000 ecommerce brands: 27 billion emails, 321 million SMS messages and 458 million push notifications sent using Omnisend in 2025. One platform, mostly small and mid-sized online shops.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-om-auto-sends-2025"
    },
    {
      "id": "pz-gt-negative-2024",
      "sentence": "53% of customers had a negative experience from personalised marketing in 2024, according to Gartner.",
      "value": 53,
      "unit": "%",
      "place": "North America, UK, Australia and New Zealand",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Reveals Personalization Can Triple the Likelihood of Customer Regret at Key Journey Points",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2025-06-03-gartner-survey-reveals-personalization-can-triple-the-likelihood-of-customer-regret-at-key-journey-points",
      "source_published": "3 June 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260921024821/https://www.gartner.com/en/newsroom/press-releases/2025-06-03-gartner-survey-reveals-personalization-can-triple-the-likelihood-of-customer-regret-at-key-journey-points",
      "sample": "Gartner survey of 1,464 B2B buyers and consumers across North America, the UK, Australia and New Zealand, November and December 2024. The press release gives no margin of error.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-gt-negative-2024"
    },
    {
      "id": "pz-yg-us-creeped-2025",
      "sentence": "54% of Americans agreed that personalised ads creep them out in a December 2024 to January 2025 survey, according to YouGov.",
      "value": 54,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "YouGov",
      "source_title": "Ad-verse reactions: US personalized advertising report 2025",
      "source_url": "https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "source_published": "6 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260212210842/https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "sample": "YouGov Surveys of 1,503 US adults aged 18+, 16 December 2024 to 2 January 2025, plus YouGov Profiles data. Comfort question fielded 13 November to 3 December 2024 (US general population n>650). Market comparison covers 17 markets; \"All\" is an unweighted average.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-yg-us-creeped-2025"
    },
    {
      "id": "pz-uk-dynamic-content-2026",
      "sentence": "Emails with dynamic content made up 22% of the emails UK marketers sent in 2026, down from 23% in 2021, according to the DMA.",
      "value": 22,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "DMA (Data & Marketing Association)",
      "source_title": "Marketer Email Tracker 2026",
      "source_url": "https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "source_published": "March 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260831072810/https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "sample": "Online survey of 250 UK marketers from a range of sectors and business sizes, sponsored by ActionRocket. Information correct at March 2026. Compared with the 2021 Marketer Email Tracker. Figure 25 asks what percentage of the emails the organisation sends are of each type; types overlap.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-uk-dynamic-content-2026"
    },
    {
      "id": "pz-uk-segmented-2026",
      "sentence": "Segmented emails made up 26% of the emails UK marketers sent in 2026, down from 28% in 2021, according to the DMA.",
      "value": 26,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "DMA (Data & Marketing Association)",
      "source_title": "Marketer Email Tracker 2026",
      "source_url": "https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "source_published": "March 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260831072810/https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "sample": "Online survey of 250 UK marketers from a range of sectors and business sizes, sponsored by ActionRocket. Information correct at March 2026. Compared with the 2021 Marketer Email Tracker. Figure 25 asks what percentage of the emails the organisation sends are of each type; types overlap.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-uk-segmented-2026"
    },
    {
      "id": "pz-uk-automated-2026",
      "sentence": "Automated emails made up 34% of the emails UK marketers sent in 2026, up 9 percentage points since 2021, according to the DMA.",
      "value": 34,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "DMA (Data & Marketing Association)",
      "source_title": "Marketer Email Tracker 2026",
      "source_url": "https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "source_published": "March 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260831072810/https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "sample": "Online survey of 250 UK marketers from a range of sectors and business sizes, sponsored by ActionRocket. Information correct at March 2026. Compared with the 2021 Marketer Email Tracker. Figure 25 asks what percentage of the emails the organisation sends are of each type; types overlap.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-uk-automated-2026"
    },
    {
      "id": "pz-uk-bulk-2026",
      "sentence": "Bulk sends made up 33% of the emails UK marketers sent in 2026, according to the DMA.",
      "value": 33,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "DMA (Data & Marketing Association)",
      "source_title": "Marketer Email Tracker 2026",
      "source_url": "https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "source_published": "March 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260831072810/https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "sample": "Online survey of 250 UK marketers from a range of sectors and business sizes, sponsored by ActionRocket. Information correct at March 2026. Compared with the 2021 Marketer Email Tracker. Figure 25 asks what percentage of the emails the organisation sends are of each type; types overlap.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-uk-bulk-2026"
    },
    {
      "id": "pz-uk-ai-driven-2026",
      "sentence": "AI-driven emails made up 19% of the emails UK marketers sent in 2026, the first year the DMA measured them, according to the DMA.",
      "value": 19,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "DMA (Data & Marketing Association)",
      "source_title": "Marketer Email Tracker 2026",
      "source_url": "https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "source_published": "March 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260831072810/https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "sample": "Online survey of 250 UK marketers from a range of sectors and business sizes, sponsored by ActionRocket. Information correct at March 2026. Compared with the 2021 Marketer Email Tracker. Figure 25 asks what percentage of the emails the organisation sends are of each type; types overlap.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-uk-ai-driven-2026"
    },
    {
      "id": "pz-uk-tracking-concern-2026",
      "sentence": "64% of UK email marketers were concerned that personalisation would suffer if tracking is restricted in 2026, according to the DMA.",
      "value": 64,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "DMA (Data & Marketing Association)",
      "source_title": "Marketer Email Tracker 2026",
      "source_url": "https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "source_published": "March 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260831072810/https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "sample": "Online survey of 250 UK marketers from a range of sectors and business sizes, sponsored by ActionRocket. Information correct at March 2026. Compared with the 2021 Marketer Email Tracker. Figure 25 asks what percentage of the emails the organisation sends are of each type; types overlap.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-uk-tracking-concern-2026"
    },
    {
      "id": "pz-uk-automated-growth-2021-2026",
      "sentence": "The share of UK emails that were automated grew by 36% between 2021 and 2026, from 25% to 34%, calculated by StatisticsGlobal from DMA data.",
      "value": 36,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "DMA (Data & Marketing Association)",
      "source_title": "Marketer Email Tracker 2026",
      "source_url": "https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "source_published": "March 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260831072810/https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "sample": "Online survey of 250 UK marketers from a range of sectors and business sizes, sponsored by ActionRocket. Information correct at March 2026. Compared with the 2021 Marketer Email Tracker. Figure 25 asks what percentage of the emails the organisation sends are of each type; types overlap.",
      "method": "2021 share = 34% minus the 9 percentage point rise = 25%. Growth = (34 - 25) / 25 = 36%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-uk-automated-growth-2021-2026"
    },
    {
      "id": "pz-uk-segmented-drop-2021-2026",
      "sentence": "The share of UK emails that were segmented fell by 7.1% between 2021 and 2026, from 28% to 26%, calculated by StatisticsGlobal from DMA data.",
      "value": 7.1,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "DMA (Data & Marketing Association)",
      "source_title": "Marketer Email Tracker 2026",
      "source_url": "https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "source_published": "March 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260831072810/https://media.dma.org.uk/DMA%20Marketer%20Email%20Tracker%202026.pdf",
      "sample": "Online survey of 250 UK marketers from a range of sectors and business sizes, sponsored by ActionRocket. Information correct at March 2026. Compared with the 2021 Marketer Email Tracker. Figure 25 asks what percentage of the emails the organisation sends are of each type; types overlap.",
      "method": "(28 - 26) / 28 = 7.1% relative fall. Dynamic content fell (23 - 22) / 23 = 4.3% over the same period.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-uk-segmented-drop-2021-2026"
    },
    {
      "id": "pz-om-rev-per-send-2025",
      "sentence": "Each automated email earned $2.87 per send in 2025, compared with $0.18 for scheduled campaigns, according to Omnisend.",
      "value": 2.87,
      "unit": "USD",
      "place": "Global (Omnisend customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 150,000 ecommerce brands: 27 billion emails, 321 million SMS messages and 458 million push notifications sent using Omnisend in 2025. One platform, mostly small and mid-sized online shops.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-om-rev-per-send-2025"
    },
    {
      "id": "pz-om-conversion-2025",
      "sentence": "Automated emails had 19 times higher conversion rates than scheduled campaigns for Omnisend brands in 2025, according to Omnisend.",
      "value": 19,
      "unit": "times",
      "place": "Global (Omnisend customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 150,000 ecommerce brands: 27 billion emails, 321 million SMS messages and 458 million push notifications sent using Omnisend in 2025. One platform, mostly small and mid-sized online shops.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-om-conversion-2025"
    },
    {
      "id": "pz-om-cart-welcome-2025",
      "sentence": "Abandoned cart and welcome emails drove 76% of all automation-generated orders for Omnisend brands in 2025, according to Omnisend.",
      "value": 76,
      "unit": "%",
      "place": "Global (Omnisend customers)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 150,000 ecommerce brands: 27 billion emails, 321 million SMS messages and 458 million push notifications sent using Omnisend in 2025. One platform, mostly small and mid-sized online shops.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-om-cart-welcome-2025"
    },
    {
      "id": "pz-om-revenue-share-ratio-2025",
      "sentence": "Automated emails took 15 times more share of email revenue than share of sends for Omnisend brands in 2025, calculated by StatisticsGlobal from Omnisend data.",
      "value": 15,
      "unit": "times",
      "place": "Global (Omnisend customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 150,000 ecommerce brands: 27 billion emails, 321 million SMS messages and 458 million push notifications sent using Omnisend in 2025. One platform, mostly small and mid-sized online shops.",
      "method": "30% share of email revenue / 2% share of email sends = 15.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-om-revenue-share-ratio-2025"
    },
    {
      "id": "pz-om-rev-per-send-gap-2025",
      "sentence": "An automated email earned $2.69 more per send than a scheduled campaign for Omnisend brands in 2025, calculated by StatisticsGlobal from Omnisend data.",
      "value": 2.69,
      "unit": "USD",
      "place": "Global (Omnisend customers)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Omnisend",
      "source_title": "2026 Ecommerce Marketing Report",
      "source_url": "https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "source_published": "2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261001170144/https://www.omnisend.com/resources/reports/2026-ecommerce-marketing-report/",
      "sample": "Omnisend platform data for 150,000 ecommerce brands: 27 billion emails, 321 million SMS messages and 458 million push notifications sent using Omnisend in 2025. One platform, mostly small and mid-sized online shops.",
      "method": "$2.87 per automated email - $0.18 per scheduled campaign email = $2.69. Ratio $2.87 / $0.18 = 15.9, in line with the 16x Omnisend reports.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-om-rev-per-send-gap-2025"
    },
    {
      "id": "pz-gt-premium-2024",
      "sentence": "Customers who experienced personalisation in a recent purchase were 1.8 times more likely to pay a premium in 2024, according to Gartner.",
      "value": 1.8,
      "unit": "times",
      "place": "North America, UK, Australia and New Zealand",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Reveals Personalization Can Triple the Likelihood of Customer Regret at Key Journey Points",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2025-06-03-gartner-survey-reveals-personalization-can-triple-the-likelihood-of-customer-regret-at-key-journey-points",
      "source_published": "3 June 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260921024821/https://www.gartner.com/en/newsroom/press-releases/2025-06-03-gartner-survey-reveals-personalization-can-triple-the-likelihood-of-customer-regret-at-key-journey-points",
      "sample": "Gartner survey of 1,464 B2B buyers and consumers across North America, the UK, Australia and New Zealand, November and December 2024. The press release gives no margin of error.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-gt-premium-2024"
    },
    {
      "id": "pz-b2b-personalize-2025",
      "sentence": "89% of B2B marketers said their organisation personalises content in 2025, according to the Content Marketing Institute.",
      "value": 89,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-b2b-personalize-2025"
    },
    {
      "id": "pz-b2b-basic-2025",
      "sentence": "59% of B2B marketers described their personalisation as basic, in only one or two channels, in 2025, according to the Content Marketing Institute.",
      "value": 59,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-b2b-basic-2025"
    },
    {
      "id": "pz-b2b-extensive-2025",
      "sentence": "5% of B2B marketers described their personalisation as extensive and 1% as comprehensive in 2025, according to the Content Marketing Institute.",
      "value": 5,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-b2b-extensive-2025"
    },
    {
      "id": "pz-b2b-advanced-share-2025",
      "sentence": "6% of B2B marketers rated their personalisation as extensive or comprehensive in 2025, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 6,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "Extensive 5% + comprehensive 1% = 6%. The four maturity levels (basic 59%, moderate 35%, extensive 5%, comprehensive 1%) sum to 100%.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-b2b-advanced-share-2025"
    },
    {
      "id": "pz-b2b-websites-2025",
      "sentence": "33% of B2B marketers personalised websites or landing pages in 2025, according to the Content Marketing Institute.",
      "value": 33,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-b2b-websites-2025"
    },
    {
      "id": "pz-b2b-email-vs-web-2025",
      "sentence": "B2B marketers were 2.6 times as likely to personalise email campaigns as websites or landing pages in 2025, calculated by StatisticsGlobal from Content Marketing Institute data.",
      "value": 2.6,
      "unit": "times",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "85% personalise email campaigns / 33% personalise websites or landing pages = 2.58.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-b2b-email-vs-web-2025"
    },
    {
      "id": "pz-hs-hyper-2026",
      "sentence": "12.6% of brands used hyper-personalisation, such as behaviour-based messaging or product recommendations, in 2026, according to HubSpot.",
      "value": 12.6,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "2026 State of Marketing report",
      "source_url": "https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report",
      "source_published": "updated 10 April 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261016165039/https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. HubSpot does not publish fieldwork dates, countries or weighting on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-hs-hyper-2026"
    },
    {
      "id": "pz-hs-use-data-2026",
      "sentence": "69.2% of marketers said they could use customer data effectively to create personalised experiences in 2026, according to HubSpot.",
      "value": 69.2,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "2026 State of Marketing report",
      "source_url": "https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report",
      "source_published": "updated 10 April 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261016165039/https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. HubSpot does not publish fieldwork dates, countries or weighting on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-hs-use-data-2026"
    },
    {
      "id": "pz-hs-data-quality-2026",
      "sentence": "65% of marketers said they had high-quality audience data in 2026, unchanged on the year, according to HubSpot.",
      "value": 65,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "HubSpot",
      "source_title": "2026 State of Marketing report",
      "source_url": "https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report",
      "source_published": "updated 10 April 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261016165039/https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. HubSpot does not publish fieldwork dates, countries or weighting on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-hs-data-quality-2026"
    },
    {
      "id": "pz-hs-belief-vs-hyper-gap-2026",
      "sentence": "The share of marketers who say personalisation lifts leads and purchases was 80.6 points higher than the share using hyper-personalisation in 2026, calculated by StatisticsGlobal from HubSpot data.",
      "value": 80.6,
      "unit": "points",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "HubSpot",
      "source_title": "2026 State of Marketing report",
      "source_url": "https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report",
      "source_published": "updated 10 April 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261016165039/https://blog.hubspot.com/marketing/hubspot-blog-marketing-industry-trends-report",
      "sample": "HubSpot survey of 1,500+ global B2B and B2C marketers across industries, regions and company sizes. HubSpot does not publish fieldwork dates, countries or weighting on the page.",
      "method": "93.2% say personalised or segmented experiences led to more leads and purchases - 12.6% use hyper-personalisation = 80.6 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-hs-belief-vs-hyper-gap-2026"
    },
    {
      "id": "pz-gt-regret-2024",
      "sentence": "Customers who had a negative personalisation experience were 3.2 times more likely to regret a purchase in 2024, according to Gartner.",
      "value": 3.2,
      "unit": "times",
      "place": "North America, UK, Australia and New Zealand",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Reveals Personalization Can Triple the Likelihood of Customer Regret at Key Journey Points",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2025-06-03-gartner-survey-reveals-personalization-can-triple-the-likelihood-of-customer-regret-at-key-journey-points",
      "source_published": "3 June 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260921024821/https://www.gartner.com/en/newsroom/press-releases/2025-06-03-gartner-survey-reveals-personalization-can-triple-the-likelihood-of-customer-regret-at-key-journey-points",
      "sample": "Gartner survey of 1,464 B2B buyers and consumers across North America, the UK, Australia and New Zealand, November and December 2024. The press release gives no margin of error.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-gt-regret-2024"
    },
    {
      "id": "pz-gt-repurchase-2024",
      "sentence": "Customers who had a negative personalisation experience were 44% less likely to buy again in 2024, according to Gartner.",
      "value": 44,
      "unit": "%",
      "place": "North America, UK, Australia and New Zealand",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Reveals Personalization Can Triple the Likelihood of Customer Regret at Key Journey Points",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2025-06-03-gartner-survey-reveals-personalization-can-triple-the-likelihood-of-customer-regret-at-key-journey-points",
      "source_published": "3 June 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260921024821/https://www.gartner.com/en/newsroom/press-releases/2025-06-03-gartner-survey-reveals-personalization-can-triple-the-likelihood-of-customer-regret-at-key-journey-points",
      "sample": "Gartner survey of 1,464 B2B buyers and consumers across North America, the UK, Australia and New Zealand, November and December 2024. The press release gives no margin of error.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-gt-repurchase-2024"
    },
    {
      "id": "pz-gt-overwhelmed-2024",
      "sentence": "Customers who experienced personalisation in a recent purchase were 2 times more likely to feel overwhelmed by information in 2024, according to Gartner.",
      "value": 2,
      "unit": "times",
      "place": "North America, UK, Australia and New Zealand",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Reveals Personalization Can Triple the Likelihood of Customer Regret at Key Journey Points",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2025-06-03-gartner-survey-reveals-personalization-can-triple-the-likelihood-of-customer-regret-at-key-journey-points",
      "source_published": "3 June 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260921024821/https://www.gartner.com/en/newsroom/press-releases/2025-06-03-gartner-survey-reveals-personalization-can-triple-the-likelihood-of-customer-regret-at-key-journey-points",
      "sample": "Gartner survey of 1,464 B2B buyers and consumers across North America, the UK, Australia and New Zealand, November and December 2024. The press release gives no margin of error.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-gt-overwhelmed-2024"
    },
    {
      "id": "pz-sf-individual-2026",
      "sentence": "73% of customers said companies treat them like an individual rather than a number in 2026, up from 39% in 2023, according to Salesforce.",
      "value": 73,
      "unit": "%",
      "place": "Global (countries not listed)",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of the AI Connected Customer, 7th edition",
      "source_url": "https://www.salesforce.com/products/resources/state-of-the-connected-customer/",
      "source_published": "2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-the-ai-connected-customer-2026-10-25.csv",
      "sample": "Salesforce survey of 16,585 consumers and business buyers. Salesforce does not list countries or fieldwork dates on the page. Dated copy of the quoted figures saved by StatisticsGlobal on 25 October 2026.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-sf-individual-2026"
    },
    {
      "id": "pz-sf-individual-change-2023-2026",
      "sentence": "The share of customers who feel treated like an individual rose 34 points between 2023 and 2026, calculated by StatisticsGlobal from Salesforce data.",
      "value": 34,
      "unit": "points",
      "place": "Global (countries not listed)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Salesforce",
      "source_title": "State of the AI Connected Customer, 7th edition",
      "source_url": "https://www.salesforce.com/products/resources/state-of-the-connected-customer/",
      "source_published": "2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-the-ai-connected-customer-2026-10-25.csv",
      "sample": "Salesforce survey of 16,585 consumers and business buyers. Salesforce does not list countries or fieldwork dates on the page. Dated copy of the quoted figures saved by StatisticsGlobal on 25 October 2026.",
      "method": "73% in 2026 - 39% in 2023 = 34 percentage points, nearly 1.9 times the 2023 level (73 / 39 = 1.87).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-sf-individual-change-2023-2026"
    },
    {
      "id": "pz-sf-protective-2026",
      "sentence": "71% of customers felt increasingly protective of their personal information in 2026, according to Salesforce.",
      "value": 71,
      "unit": "%",
      "place": "Global (countries not listed)",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of the AI Connected Customer, 7th edition",
      "source_url": "https://www.salesforce.com/products/resources/state-of-the-connected-customer/",
      "source_published": "2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-the-ai-connected-customer-2026-10-25.csv",
      "sample": "Salesforce survey of 16,585 consumers and business buyers. Salesforce does not list countries or fieldwork dates on the page. Dated copy of the quoted figures saved by StatisticsGlobal on 25 October 2026.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-sf-protective-2026"
    },
    {
      "id": "pz-sf-reckless-2026",
      "sentence": "64% of customers believed companies are reckless with customer data in 2026, according to Salesforce.",
      "value": 64,
      "unit": "%",
      "place": "Global (countries not listed)",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of the AI Connected Customer, 7th edition",
      "source_url": "https://www.salesforce.com/products/resources/state-of-the-connected-customer/",
      "source_published": "2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-the-ai-connected-customer-2026-10-25.csv",
      "sample": "Salesforce survey of 16,585 consumers and business buyers. Salesforce does not list countries or fieldwork dates on the page. Dated copy of the quoted figures saved by StatisticsGlobal on 25 October 2026.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-sf-reckless-2026"
    },
    {
      "id": "pz-yg-us-uncomfortable-2024",
      "sentence": "56% of Americans were uncomfortable with data-driven ad personalisation in late 2024, while 18% were comfortable, according to YouGov.",
      "value": 56,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "YouGov",
      "source_title": "Ad-verse reactions: US personalized advertising report 2025",
      "source_url": "https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "source_published": "6 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260212210842/https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "sample": "YouGov Surveys of 1,503 US adults aged 18+, 16 December 2024 to 2 January 2025, plus YouGov Profiles data. Comfort question fielded 13 November to 3 December 2024 (US general population n>650). Market comparison covers 17 markets; \"All\" is an unweighted average.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-yg-us-uncomfortable-2024"
    },
    {
      "id": "pz-yg-us-ratio-2024",
      "sentence": "Americans uncomfortable with data-driven ad personalisation outnumbered those comfortable by 3.1 to 1 in 2024, calculated by StatisticsGlobal from YouGov data.",
      "value": 3.1,
      "unit": "times",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "YouGov",
      "source_title": "Ad-verse reactions: US personalized advertising report 2025",
      "source_url": "https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "source_published": "6 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260212210842/https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "sample": "YouGov Surveys of 1,503 US adults aged 18+, 16 December 2024 to 2 January 2025, plus YouGov Profiles data. Comfort question fielded 13 November to 3 December 2024 (US general population n>650). Market comparison covers 17 markets; \"All\" is an unweighted average.",
      "method": "56% uncomfortable / 18% comfortable = 3.11. Fieldwork 13 November to 3 December 2024, US general population.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-yg-us-ratio-2024"
    },
    {
      "id": "pz-yg-age-gap-2024",
      "sentence": "Older Americans were 12 points more likely than younger adults to be uncomfortable with data-driven ad personalisation in 2024, calculated by StatisticsGlobal from YouGov data.",
      "value": 12,
      "unit": "points",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "YouGov",
      "source_title": "Ad-verse reactions: US personalized advertising report 2025",
      "source_url": "https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "source_published": "6 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260212210842/https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "sample": "YouGov Surveys of 1,503 US adults aged 18+, 16 December 2024 to 2 January 2025, plus YouGov Profiles data. Comfort question fielded 13 November to 3 December 2024 (US general population n>650). Market comparison covers 17 markets; \"All\" is an unweighted average.",
      "method": "Gen X and Baby Boomers+ 62% uncomfortable - Gen Z and Millennials 50% uncomfortable = 12 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-yg-age-gap-2024"
    },
    {
      "id": "pz-yg-us-helpful-2025",
      "sentence": "27% of Americans agreed personalised ads help them discover products they may want to buy, in YouGov data published in 2025, according to YouGov.",
      "value": 27,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "YouGov",
      "source_title": "Ad-verse reactions: US personalized advertising report 2025",
      "source_url": "https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "source_published": "6 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260212210842/https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "sample": "YouGov Surveys of 1,503 US adults aged 18+, 16 December 2024 to 2 January 2025, plus YouGov Profiles data. Comfort question fielded 13 November to 3 December 2024 (US general population n>650). Market comparison covers 17 markets; \"All\" is an unweighted average.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-yg-us-helpful-2025"
    },
    {
      "id": "pz-yg-browsing-invasive-2025",
      "sentence": "59% of Americans found ads based on browsing history invasive, the top answer of five ad types, in YouGov data published in 2025, according to YouGov.",
      "value": 59,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "YouGov",
      "source_title": "Ad-verse reactions: US personalized advertising report 2025",
      "source_url": "https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "source_published": "6 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260212210842/https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "sample": "YouGov Surveys of 1,503 US adults aged 18+, 16 December 2024 to 2 January 2025, plus YouGov Profiles data. Comfort question fielded 13 November to 3 December 2024 (US general population n>650). Market comparison covers 17 markets; \"All\" is an unweighted average.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-yg-browsing-invasive-2025"
    },
    {
      "id": "pz-yg-optout-2025",
      "sentence": "52% of Americans said options to opt out would make them more comfortable with personalised ads, in YouGov data published in 2025, according to YouGov.",
      "value": 52,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "YouGov",
      "source_title": "Ad-verse reactions: US personalized advertising report 2025",
      "source_url": "https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "source_published": "6 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260212210842/https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "sample": "YouGov Surveys of 1,503 US adults aged 18+, 16 December 2024 to 2 January 2025, plus YouGov Profiles data. Comfort question fielded 13 November to 3 December 2024 (US general population n>650). Market comparison covers 17 markets; \"All\" is an unweighted average.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-yg-optout-2025"
    },
    {
      "id": "pz-yg-gb-uncomfortable-2025",
      "sentence": "56% of adults in Great Britain were uncomfortable with data-driven ad personalisation, in YouGov data published in 2025, according to YouGov.",
      "value": 56,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "YouGov",
      "source_title": "Ad-verse reactions: US personalized advertising report 2025",
      "source_url": "https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "source_published": "6 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260212210842/https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "sample": "YouGov Surveys of 1,503 US adults aged 18+, 16 December 2024 to 2 January 2025, plus YouGov Profiles data. Comfort question fielded 13 November to 3 December 2024 (US general population n>650). Market comparison covers 17 markets; \"All\" is an unweighted average.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-yg-gb-uncomfortable-2025"
    },
    {
      "id": "pz-yg-us-vs-avg-2025",
      "sentence": "The share of Americans uncomfortable with data-driven ad personalisation was 15 points above the 17-market average in 2025, calculated by StatisticsGlobal from YouGov data.",
      "value": 15,
      "unit": "points",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "YouGov",
      "source_title": "Ad-verse reactions: US personalized advertising report 2025",
      "source_url": "https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "source_published": "6 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260212210842/https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "sample": "YouGov Surveys of 1,503 US adults aged 18+, 16 December 2024 to 2 January 2025, plus YouGov Profiles data. Comfort question fielded 13 November to 3 December 2024 (US general population n>650). Market comparison covers 17 markets; \"All\" is an unweighted average.",
      "method": "US 56% uncomfortable - unweighted 17-market average (\"All\") 41% = 15 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-yg-us-vs-avg-2025"
    },
    {
      "id": "pz-yg-india-helpful-2025",
      "sentence": "67% of adults in India agreed personalised ads help them discover new products, the highest of 17 markets in YouGov data published in 2025, according to YouGov.",
      "value": 67,
      "unit": "%",
      "place": "India",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "YouGov",
      "source_title": "Ad-verse reactions: US personalized advertising report 2025",
      "source_url": "https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "source_published": "6 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260212210842/https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "sample": "YouGov Surveys of 1,503 US adults aged 18+, 16 December 2024 to 2 January 2025, plus YouGov Profiles data. Comfort question fielded 13 November to 3 December 2024 (US general population n>650). Market comparison covers 17 markets; \"All\" is an unweighted average.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-yg-india-helpful-2025"
    },
    {
      "id": "pz-yg-india-us-helpful-gap-2025",
      "sentence": "Adults in India were 40 points more likely than Americans to find personalised ads helpful for discovering products in 2025, calculated by StatisticsGlobal from YouGov data.",
      "value": 40,
      "unit": "points",
      "place": "India and United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "YouGov",
      "source_title": "Ad-verse reactions: US personalized advertising report 2025",
      "source_url": "https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "source_published": "6 March 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260212210842/https://commercial.yougov.com/rs/464-VHH-988/images/WP-2025-03-US-personalized-advertising-report.pdf",
      "sample": "YouGov Surveys of 1,503 US adults aged 18+, 16 December 2024 to 2 January 2025, plus YouGov Profiles data. Comfort question fielded 13 November to 3 December 2024 (US general population n>650). Market comparison covers 17 markets; \"All\" is an unweighted average.",
      "method": "India 67% agree - United States 27% agree = 40 percentage points.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-yg-india-us-helpful-gap-2025"
    },
    {
      "id": "pz-tw-ai-critical-2024",
      "sentence": "89% of business leaders believed AI-driven personalisation will be critical to their success in 2024, according to Twilio.",
      "value": 89,
      "unit": "%",
      "place": "Global",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Twilio",
      "source_title": "The State of Personalization 2024",
      "source_url": "https://www.twilio.com/en-us/blog/insights/state-of-personalization-2024",
      "source_published": "18 June 2024, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260120004636/https://www.twilio.com/en-us/blog/insights/state-of-personalization-2024",
      "sample": "Twilio survey of more than 500 business leaders across countries and industries. Twilio does not list the countries or fieldwork dates on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-tw-ai-critical-2024"
    },
    {
      "id": "pz-tw-predictive-2024",
      "sentence": "86% of business leaders expected a shift from reacting to predicting what customers want in 2024, according to Twilio.",
      "value": 86,
      "unit": "%",
      "place": "Global",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Twilio",
      "source_title": "The State of Personalization 2024",
      "source_url": "https://www.twilio.com/en-us/blog/insights/state-of-personalization-2024",
      "source_published": "18 June 2024, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260120004636/https://www.twilio.com/en-us/blog/insights/state-of-personalization-2024",
      "sample": "Twilio survey of more than 500 business leaders across countries and industries. Twilio does not list the countries or fieldwork dates on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-tw-predictive-2024"
    },
    {
      "id": "pz-tw-cdp-2024",
      "sentence": "72% of companies used customer data platforms in 2024, according to Twilio.",
      "value": 72,
      "unit": "%",
      "place": "Global",
      "data_year": "2024",
      "source_type": "Vendor survey",
      "publisher": "Twilio",
      "source_title": "The State of Personalization 2024",
      "source_url": "https://www.twilio.com/en-us/blog/insights/state-of-personalization-2024",
      "source_published": "18 June 2024, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260120004636/https://www.twilio.com/en-us/blog/insights/state-of-personalization-2024",
      "sample": "Twilio survey of more than 500 business leaders across countries and industries. Twilio does not list the countries or fieldwork dates on the page.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-tw-cdp-2024"
    },
    {
      "id": "pz-b2b-abm-ai-2025",
      "sentence": "2% of B2B marketers used AI-driven personalisation in account-based marketing in 2025, according to the Content Marketing Institute.",
      "value": 2,
      "unit": "%",
      "place": "Global, mostly North America",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Content Marketing Institute",
      "source_title": "B2B Content and Marketing Trends: Insights for 2026",
      "source_url": "https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "source_published": "8 October 2025, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261009054824/https://contentmarketinginstitute.com/b2b-research/b2b-content-marketing-trends-research",
      "sample": "Survey of 1,015 B2B marketers, mostly from North America (1,229 global responses in total), fielded 24 June to 14 August 2025. Sponsored by Storyblok.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-b2b-abm-ai-2025"
    },
    {
      "id": "pz-sf-agents-content-2026",
      "sentence": "38% of customers were comfortable with AI agents creating personalised content in 2026, according to Salesforce.",
      "value": 38,
      "unit": "%",
      "place": "Global (countries not listed)",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of the AI Connected Customer, 7th edition",
      "source_url": "https://www.salesforce.com/products/resources/state-of-the-connected-customer/",
      "source_published": "2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/salesforce/state-of-the-ai-connected-customer-2026-10-25.csv",
      "sample": "Salesforce survey of 16,585 consumers and business buyers. Salesforce does not list countries or fieldwork dates on the page. Dated copy of the quoted figures saved by StatisticsGlobal on 25 October 2026.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/personalization-statistics/#stat-pz-sf-agents-content-2026"
    }
  ]
}