{
  "title": "Pinterest Statistics 2026: Users, Revenue, ARPU and Demographics",
  "url": "https://statisticsglobal.org/pinterest-statistics/",
  "updated": "2026-11-08",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/pinterest-statistics/)",
  "statistics": [
    {
      "id": "pi-mau-q3-2026",
      "sentence": "Pinterest had 661 million monthly active users worldwide at the end of Q3 2026, up 10% from 600 million a year earlier, according to Pinterest, Inc.",
      "value": 661,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-mau-q3-2026"
    },
    {
      "id": "pi-revenue-q3",
      "sentence": "Pinterest revenue was $1,174 million in Q3 2026, up 12% from $1,049 million a year earlier, according to Pinterest, Inc.",
      "value": 1174,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported, unaudited quarterly figures from the consolidated statements of operations.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-revenue-q3"
    },
    {
      "id": "pi-calc-arpu-gap",
      "sentence": "Pinterest earned 36 times as much per user in the US and Canada as outside the US, Canada and Europe in Q3 2026, calculated by StatisticsGlobal from Pinterest, Inc. data.",
      "value": 36.4,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "US and Canada ARPU $8.38 / Rest of World ARPU $0.23 = 36.4.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-arpu-gap"
    },
    {
      "id": "pi-pew-2024",
      "sentence": "US adults who use Pinterest made up 36% of adults in 2024, up from 35% in 2023, according to Pew Research Center.",
      "value": 36,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media (fact sheet), platform trend chart data",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "Pew Research Center surveys of US adults, 2012 to 2024. Phone surveys to 2021, web and mail in 2023, web, mail and phone in 2024. The fact sheet shows no Pinterest figure for 2025 or 2026.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-pew-2024"
    },
    {
      "id": "pi-calc-row-share",
      "sentence": "Users outside the US, Canada and Europe made up 59.6% of Pinterest monthly active users in Q3 2026 but 7.4% of revenue, calculated by StatisticsGlobal from Pinterest, Inc. data.",
      "value": 59.6,
      "unit": "%",
      "place": "Rest of world",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "Rest of World MAUs 394M / global 661M = 59.6%. Rest of World revenue $87M / global $1,174M = 7.4%.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-row-share"
    },
    {
      "id": "pi-mau-2025",
      "sentence": "Pinterest had 619 million monthly active users at the end of 2025, up 12% from 553 million at the end of 2024, according to Pinterest, Inc.",
      "value": 619,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Fourth Quarter and Full Year 2025 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000019/q4-25xpressrelease.htm",
      "source_published": "12 February 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-mau-2025"
    },
    {
      "id": "pi-wau-ratio",
      "sentence": "Weekly active users made up 62% of Pinterest monthly active users at the end of 2025, according to Pinterest, Inc.",
      "value": 62,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "source_published": "12 February 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20260924110913/https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "sample": "Company-reported in the annual report for the year ended 31 December 2025. A WAU is an authenticated user active in the seven days to the measurement date.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-wau-ratio"
    },
    {
      "id": "pi-calc-row-added",
      "sentence": "Users outside the US, Canada and Europe accounted for 77% of the 61 million monthly active users Pinterest added in the year to Q3 2026, calculated by StatisticsGlobal from Pinterest, Inc. data.",
      "value": 77,
      "unit": "%",
      "place": "Rest of world",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "Rest of World MAUs rose from 347M to 394M (+47M). Global MAUs rose from 600M to 661M (+61M). 47 / 61 = 77%.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-row-added"
    },
    {
      "id": "pi-ed-2026",
      "sentence": "Americans aged 12 and over who currently use Pinterest made up 35% of that population in 2026, according to Edison Research.",
      "value": 35,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2026 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "source_published": "March 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "sample": "Nationally representative online survey of 2,050 people aged 12 and older in the US, January 2026. Half of interviews from a probability-based panel.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-ed-2026"
    },
    {
      "id": "pi-mau-usc",
      "sentence": "Pinterest had 107 million monthly active users in the US and Canada at the end of Q3 2026, up 4% on a year earlier, according to Pinterest, Inc.",
      "value": 107,
      "unit": "million",
      "place": "US and Canada",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-mau-usc"
    },
    {
      "id": "pi-mau-eu",
      "sentence": "Pinterest had 161 million monthly active users in Europe at the end of Q3 2026, up 7% on a year earlier, according to Pinterest, Inc.",
      "value": 161,
      "unit": "million",
      "place": "Europe",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-mau-eu"
    },
    {
      "id": "pi-mau-row",
      "sentence": "Pinterest had 394 million monthly active users outside the US, Canada and Europe at the end of Q3 2026, up 13% on a year earlier, according to Pinterest, Inc.",
      "value": 394,
      "unit": "million",
      "place": "Rest of world",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-mau-row"
    },
    {
      "id": "pi-calc-usc-share",
      "sentence": "The US and Canada brought in 76.1% of Pinterest revenue in Q3 2026 from 16.2% of its monthly active users, calculated by StatisticsGlobal from Pinterest, Inc. data.",
      "value": 76.1,
      "unit": "%",
      "place": "US and Canada",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "US and Canada revenue $894M / global $1,174M = 76.1%. US and Canada MAUs 107M / global 661M = 16.2%.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-usc-share"
    },
    {
      "id": "pi-net-income-q3",
      "sentence": "Pinterest net income was $21.5 million in Q3 2026, down 77% from $92.1 million a year earlier, according to Pinterest, Inc.",
      "value": 21.5,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported, unaudited quarterly figures from the consolidated statements of operations.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-net-income-q3"
    },
    {
      "id": "pi-revenue-9m",
      "sentence": "Pinterest revenue was $3,361.1 million in the first nine months of 2026, up 16% on the same period of 2025, according to Pinterest, Inc.",
      "value": 3361.1,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Form 10-Q, quarter ended September 30, 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000153/pins-20260930.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20261101092509/https://www.sec.gov/Archives/edgar/data/1506293/000150629326000153/pins-20260930.htm",
      "sample": "Company-reported, unaudited quarterly figures from the consolidated statements of operations.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-revenue-9m"
    },
    {
      "id": "pi-calc-ttm-revenue",
      "sentence": "Pinterest revenue was $4,680.4 million in the 12 months to September 2026, calculated by StatisticsGlobal from Pinterest, Inc. data.",
      "value": 4680.4,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pinterest, Inc.",
      "source_title": "Form 10-Q, quarter ended September 30, 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000153/pins-20260930.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20261101092509/https://www.sec.gov/Archives/edgar/data/1506293/000150629326000153/pins-20260930.htm",
      "sample": "Company-reported, unaudited quarterly figures from the consolidated statements of operations.",
      "method": "Q4 2025 revenue = 2025 revenue $4,221.8M minus nine months to September 2025 $2,902.4M = $1,319.3M. Plus nine months to September 2026 $3,361.1M = $4,680.4M.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-ttm-revenue"
    },
    {
      "id": "pi-arpu-global",
      "sentence": "Pinterest average revenue per user was $1.80 worldwide in Q3 2026, up 1% from $1.78 a year earlier, according to Pinterest, Inc.",
      "value": 1.8,
      "unit": "$",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-arpu-global"
    },
    {
      "id": "pi-arpu-usc",
      "sentence": "Pinterest average revenue per user was $8.38 in the US and Canada in Q3 2026, up 10% from $7.64 a year earlier, according to Pinterest, Inc.",
      "value": 8.38,
      "unit": "$",
      "place": "US and Canada",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-arpu-usc"
    },
    {
      "id": "pi-arpu-eu",
      "sentence": "Pinterest average revenue per user was $1.21 in Europe in Q3 2026, down 7% from $1.31 a year earlier, according to Pinterest, Inc.",
      "value": 1.21,
      "unit": "$",
      "place": "Europe",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-arpu-eu"
    },
    {
      "id": "pi-arpu-row",
      "sentence": "Pinterest average revenue per user was $0.23 outside the US, Canada and Europe in Q3 2026, up 9% from $0.21 a year earlier, according to Pinterest, Inc.",
      "value": 0.23,
      "unit": "$",
      "place": "Rest of world",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-arpu-row"
    },
    {
      "id": "pi-calc-arpu-usc-eu",
      "sentence": "Pinterest earned 6.9 times as much per user in the US and Canada as in Europe in Q3 2026, calculated by StatisticsGlobal from Pinterest, Inc. data.",
      "value": 6.9,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "US and Canada ARPU $8.38 / Europe ARPU $1.21 = 6.93, rounded to 6.9.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-arpu-usc-eu"
    },
    {
      "id": "pi-ads-q3",
      "sentence": "Pinterest served 17% more ads in Q3 2026 than a year earlier, while the price of ads fell 4%, according to Pinterest, Inc.",
      "value": 17,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Form 10-Q, quarter ended September 30, 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000153/pins-20260930.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20261101092509/https://www.sec.gov/Archives/edgar/data/1506293/000150629326000153/pins-20260930.htm",
      "sample": "Company-reported, unaudited quarterly figures from the consolidated statements of operations.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-ads-q3"
    },
    {
      "id": "pi-q4-guidance",
      "sentence": "Pinterest expects revenue of $1,425 million to $1,475 million in Q4 2026, growth of 8% to 12% year on year, according to Pinterest, Inc.",
      "value": 1450,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company guidance issued 29 October 2026. A forecast, not a result.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-q4-guidance"
    },
    {
      "id": "pi-calc-fy2026",
      "sentence": "Pinterest is on course for 2026 revenue of $4,786 million to $4,836 million, 13.4% to 14.6% more than in 2025, calculated by StatisticsGlobal from Pinterest, Inc. data.",
      "value": 4811,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000151/q3-26xpressrelease.htm",
      "source_published": "29 October 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company results to September 2026 plus company guidance for Q4 2026. A forecast, not a result.",
      "method": "Nine months to September 2026 revenue $3,361.1M plus Q4 2026 guidance $1,425M to $1,475M = $4,786.1M to $4,836.1M. Divided by 2025 revenue $4,221.8M = +13.4% to +14.6%. Value shown is the midpoint.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-fy2026"
    },
    {
      "id": "pi-mau-2021",
      "sentence": "Pinterest had 431 million monthly active users at the end of 2021, down 6% from 459 million at the end of 2020, according to Pinterest, Inc.",
      "value": 431,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2021",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Fourth Quarter and Full Year 2021 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629322000013/q4-21xpressrelease.htm",
      "source_published": "3 February 2022, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-mau-2021"
    },
    {
      "id": "pi-mau-2023",
      "sentence": "Pinterest had 498 million monthly active users at the end of 2023, up 11% from 450 million at the end of 2022, according to Pinterest, Inc.",
      "value": 498,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2023",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Fourth Quarter and Full Year 2023 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629324000017/q4-23xpressrelease.htm",
      "source_published": "8 February 2024, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-mau-2023"
    },
    {
      "id": "pi-calc-mau-growth",
      "sentence": "Pinterest monthly active users grew 43.6% between the end of 2021 and the end of 2025, about 9.5% a year, calculated by StatisticsGlobal from Pinterest, Inc. data.",
      "value": 43.6,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Fourth Quarter and Full Year 2025 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000019/q4-25xpressrelease.htm",
      "source_published": "12 February 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "Year-end MAUs: 431M (2021, Q4 2021 results) and 619M (2025, Q4 2025 results). 619 / 431 = 1.436. Annual rate = 1.436^(1/4) - 1 = 9.5%.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-mau-growth"
    },
    {
      "id": "pi-revenue-2021",
      "sentence": "Pinterest revenue was $2,578 million in 2021, up 52% from $1,693 million in 2020, according to Pinterest, Inc.",
      "value": 2578,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2021",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Fourth Quarter and Full Year 2021 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629322000013/q4-21xpressrelease.htm",
      "source_published": "3 February 2022, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported, unaudited quarterly figures from the consolidated statements of operations.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-revenue-2021"
    },
    {
      "id": "pi-revenue-2025",
      "sentence": "Pinterest revenue was $4,221.8 million in 2025, up 16% from $3,646.2 million in 2024, according to Pinterest, Inc.",
      "value": 4221.8,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "source_published": "12 February 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20260924110913/https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "sample": "Company-reported in the annual report for the year ended 31 December 2025.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-revenue-2025"
    },
    {
      "id": "pi-ads-2025",
      "sentence": "Pinterest served 49% more ads in 2025 than in 2024, while the price of ads fell 22%, according to Pinterest, Inc.",
      "value": 49,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "source_published": "12 February 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20260924110913/https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "sample": "Company-reported in the annual report for the year ended 31 December 2025.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-ads-2025"
    },
    {
      "id": "pi-arpu-usc-2025",
      "sentence": "Pinterest average revenue per user in the US and Canada was $30.84 for the full year 2025, against $0.83 outside the US, Canada and Europe, according to Pinterest, Inc.",
      "value": 30.84,
      "unit": "$",
      "place": "US and Canada",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Pinterest Announces Fourth Quarter and Full Year 2025 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000019/q4-25xpressrelease.htm",
      "source_published": "12 February 2026, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/pinterest-filings-2026-11-08.csv",
      "sample": "Company-reported. An MAU is an authenticated user who visited the site, opened the app or used a browser or site extension in the 30 days to the measurement date, counted on the last day of the period. Revenue and ARPU by region use the estimated location of users.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-arpu-usc-2025"
    },
    {
      "id": "pi-calc-revenue-cagr",
      "sentence": "Pinterest revenue grew at a compound rate of 13.1% a year from 2021 to 2025, calculated by StatisticsGlobal from Pinterest, Inc. data.",
      "value": 13.1,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pinterest, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "source_published": "12 February 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20260924110913/https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "sample": "Company-reported, unaudited quarterly figures from the consolidated statements of operations.",
      "method": "Revenue $2,578M in 2021 (Q4 2021 results) and $4,221.8M in 2025 (Form 10-K). (4,221.8 / 2,578)^(1/4) - 1 = 13.1%.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-revenue-cagr"
    },
    {
      "id": "pi-women",
      "sentence": "Women made up roughly two-thirds of Pinterest users in 2025, according to Pinterest, Inc.",
      "value": 67,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "source_published": "12 February 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20260924110913/https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "sample": "Company-reported in the annual report for the year ended 31 December 2025. The company gives the share as roughly two-thirds, not an exact figure.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-women"
    },
    {
      "id": "pi-genz",
      "sentence": "Gen Z users made up over 50% of the Pinterest user base in 2025, according to Pinterest, Inc.",
      "value": 50,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Pinterest, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "source_published": "12 February 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20260924110913/https://www.sec.gov/Archives/edgar/data/1506293/000150629326000021/pins-20251231.htm",
      "sample": "Company-reported in the annual report for the year ended 31 December 2025. The company does not define the Gen Z age range in this passage.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-genz"
    },
    {
      "id": "pi-pew-women",
      "sentence": "US women were far more likely than men to use Pinterest in 2023, at 50% against 19%, according to Pew Research Center.",
      "value": 50,
      "unit": "%",
      "place": "United States",
      "data_year": "2023",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use (report PDF)",
      "source_url": "https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2024/01/PI_2024.01.31_Social-Media-use_report.pdf",
      "source_published": "31 January 2024, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20261008200238/https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2024/01/PI_2024.01.31_Social-Media-use_report.pdf",
      "sample": "5,733 US adults surveyed 19 May to 5 September 2023 by Ipsos for Pew Research Center. Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-pew-women"
    },
    {
      "id": "pi-calc-pew-gender",
      "sentence": "US women were 2.6 times as likely as men to use Pinterest in 2023, a gap of 31 points, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 2.6,
      "unit": "x",
      "place": "United States",
      "data_year": "2023",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use (report PDF)",
      "source_url": "https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2024/01/PI_2024.01.31_Social-Media-use_report.pdf",
      "source_published": "31 January 2024, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20261008200238/https://www.pewresearch.org/internet/wp-content/uploads/sites/9/2024/01/PI_2024.01.31_Social-Media-use_report.pdf",
      "sample": "5,733 US adults surveyed 19 May to 5 September 2023 by Ipsos for Pew Research Center. Margin of error plus or minus 1.8 points.",
      "method": "Women 50% / men 19% = 2.63, rounded to 2.6. Gap 50 - 19 = 31 points.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-pew-gender"
    },
    {
      "id": "pi-pew-2019",
      "sentence": "US adults who use Pinterest made up 28% of adults in 2019 and 31% in 2021, according to Pew Research Center.",
      "value": 28,
      "unit": "%",
      "place": "United States",
      "data_year": "2019",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media (fact sheet), platform trend chart data",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "Pew Research Center surveys of US adults, 2012 to 2024. Phone surveys to 2021, web and mail in 2023, web, mail and phone in 2024. The fact sheet shows no Pinterest figure for 2025 or 2026.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-pew-2019"
    },
    {
      "id": "pi-pew-2012",
      "sentence": "US adults who use Pinterest made up 10% of adults in 2012, according to Pew Research Center.",
      "value": 10,
      "unit": "%",
      "place": "United States",
      "data_year": "2012",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media (fact sheet), platform trend chart data",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "Pew Research Center surveys of US adults, 2012 to 2024. Phone surveys to 2021, web and mail in 2023, web, mail and phone in 2024. The fact sheet shows no Pinterest figure for 2025 or 2026.",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-pew-2012"
    },
    {
      "id": "pi-calc-pew-growth",
      "sentence": "The share of US adults who use Pinterest rose 3.6 times between 2012 and 2024, from 10% to 36%, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 3.6,
      "unit": "x",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media (fact sheet), platform trend chart data",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "Pew Research Center surveys of US adults, 2012 to 2024. Phone surveys to 2021, web and mail in 2023, web, mail and phone in 2024. The fact sheet shows no Pinterest figure for 2025 or 2026.",
      "method": "36% (June 2024) / 10% (August 2012) = 3.6. Pew changed its survey method in 2023, so the comparison is not exact.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-pew-growth"
    },
    {
      "id": "pi-ed-2025",
      "sentence": "Americans aged 12 and over who currently use Pinterest made up 31% of that population in 2025, against 28% in 2024, according to Edison Research.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2025 (presentation PDF)",
      "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2025.pdf",
      "source_published": "March 2025, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-dial-pinterest-2026-11-08.csv",
      "sample": "National survey of 5,020 people aged 12 and older in the US, January 2025 (1,006 telephone, 4,014 online).",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-ed-2025"
    },
    {
      "id": "pi-calc-ed-change",
      "sentence": "The share of Americans aged 12 and over who use Pinterest rose 7 points between 2024 and 2026, from 28% to 35%, calculated by StatisticsGlobal from Edison Research data.",
      "value": 7,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2026 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "source_published": "March 2026, accessed 8 November 2026",
      "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "sample": "Nationally representative online survey of 2,050 people aged 12 and older in the US, January 2026. Half of interviews from a probability-based panel.",
      "method": "35% (Infinite Dial 2026) - 28% (2024 figure in Infinite Dial 2025) = 7 points. Edison changed its method in 2026, so read the change with care.",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-calc-ed-change"
    },
    {
      "id": "pi-ed-aware",
      "sentence": "Americans aged 12 and over who had heard of Pinterest made up 81% of that population in 2025, according to Edison Research.",
      "value": 81,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2025 (presentation PDF)",
      "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2025.pdf",
      "source_published": "March 2025, accessed 8 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-dial-pinterest-2026-11-08.csv",
      "sample": "National survey of 5,020 people aged 12 and older in the US, January 2025 (1,006 telephone, 4,014 online).",
      "method": "",
      "verified_on": "2026-11-08",
      "url": "https://statisticsglobal.org/pinterest-statistics/#stat-pi-ed-aware"
    }
  ]
}