{ "title": "Podcast Statistics 2026: Listeners, Age, Platforms and Video", "url": "https://statisticsglobal.org/podcast-statistics/", "updated": "2026-11-07", "licence": "https://statisticsglobal.org/data-licence/", "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/podcast-statistics/)", "statistics": [ { "id": "pod-ed-monthly-2026", "sentence": "Americans aged 12 and over who listened to or watched a podcast in the last month made up 58% of that population in 2026, about 167 million people, according to Edison Research at SSRS.", "value": 58, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026", "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-monthly-2026" }, { "id": "pod-ed-weekly-2026", "sentence": "Americans aged 12 and over who listened to or watched a podcast in the last week made up 45% of that population in 2026, about 130 million people, according to Edison Research at SSRS.", "value": 45, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026", "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-weekly-2026" }, { "id": "pod-calc-monthly-yoy", "sentence": "Monthly podcast reach among Americans aged 12 and over rose 3 percentage points between 2025 and 2026, from 55% to 58%, calculated by StatisticsGlobal from Edison Research data.", "value": 3, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026", "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "58% (Infinite Dial 2026) minus 55% (Infinite Dial 2025) = 3 points. The 2025 survey had 5,020 respondents and the 2026 survey 2,050, so small changes are within normal survey noise.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-monthly-yoy" }, { "id": "pod-ed-yt-most-often", "sentence": "US weekly podcast consumers who use YouTube most often for podcasts made up 39% of that group in Q4 2025, against 20% for Spotify and 11% for Apple Podcasts, according to Edison Research at SSRS.", "value": 39, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "Edison Podcast Metrics, US weekly podcast consumers aged 13 and over, Q4 2025, as shown in The Infinite Dial 2026.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-yt-most-often" }, { "id": "pod-iab-revenue", "sentence": "US podcast advertising revenue reached $2.9 billion in 2025, up 17.6% year on year, according to IAB and PwC.", "value": 2.9, "unit": "$ billion", "place": "United States", "data_year": "2025", "source_type": "Industry body", "publisher": "IAB and PwC", "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)", "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/", "source_published": "16 April 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261024051830/https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/", "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data. PwC does not audit the figures.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-iab-revenue" }, { "id": "pod-ed-ever-2026", "sentence": "Americans aged 12 and over who have ever listened to or watched a podcast made up 80% of that population in 2026, about 230 million people, according to Edison Research at SSRS.", "value": 80, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026", "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-ever-2026" }, { "id": "pod-ed-aware-2026", "sentence": "Americans aged 12 and over who are aware of podcasting made up 86% of that population in 2026, about 248 million people, according to Edison Research at SSRS.", "value": 86, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-aware-2026" }, { "id": "pod-ed-ever-2025", "sentence": "Americans aged 12 and over who had ever listened to or watched a podcast made up 73% of that population in 2025, about 210 million people, according to Edison Research.", "value": 73, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2025", "source_url": "https://ssrs.com/insights/the-infinite-dial-2025/", "source_published": "20 March 2025, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261001064647/https://ssrs.com/insights/the-infinite-dial-2025/", "sample": "5,020 people aged 12 and over surveyed in January 2025, 1,006 by phone and 4,014 online, in English and Spanish. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-ever-2025" }, { "id": "pod-ed-monthly-2025", "sentence": "Americans aged 12 and over who listened to or watched a podcast in the last month made up 55% of that population in 2025, according to Edison Research.", "value": 55, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2025", "source_url": "https://ssrs.com/insights/the-infinite-dial-2025/", "source_published": "20 March 2025, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261001064647/https://ssrs.com/insights/the-infinite-dial-2025/", "sample": "5,020 people aged 12 and over surveyed in January 2025, 1,006 by phone and 4,014 online, in English and Spanish. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-monthly-2025" }, { "id": "pod-ed-weekly-2025", "sentence": "Americans aged 12 and over who listened to or watched a podcast in the last week made up 40% of that population in 2025, according to Edison Research at SSRS.", "value": 40, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-weekly-2025" }, { "id": "pod-calc-ever-yoy", "sentence": "Americans aged 12 and over who have ever consumed a podcast grew by about 20 million people between 2025 and 2026, a rise of 9.5%, calculated by StatisticsGlobal from Edison Research data.", "value": 9.5, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026", "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "230 million (2026) minus 210 million (2025) = 20 million. 230 / 210 = 1.095, a rise of 9.5%. Both are Edison estimates of the US 12+ population that has ever listened to or watched a podcast.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-ever-yoy" }, { "id": "pod-calc-weekly-growth", "sentence": "Weekly podcast reach among Americans aged 12 and over was 3.5 times higher in 2026 than in 2016, 45% against 13%, calculated by StatisticsGlobal from Edison Research data.", "value": 3.5, "unit": "times", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "45% (2026) / 13% (2016) = 3.46, rounded to 3.5. From the weekly podcast consumption chart in The Infinite Dial 2026. Before 2025 the question asked about listening only; from 2025 it covers listening or watching.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-weekly-growth" }, { "id": "pod-calc-weekly-of-monthly", "sentence": "Weekly podcast consumers made up 78% of monthly podcast consumers in the US in 2026, calculated by StatisticsGlobal from Edison Research data.", "value": 78, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026", "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "130 million weekly consumers / 167 million monthly consumers = 0.778, rounded to 78%. Both are Edison estimates for Americans aged 12 and over.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-weekly-of-monthly" }, { "id": "pod-ed-ai-users", "sentence": "Americans who use generative AI were more likely to consume podcasts weekly in 2026, 55% against 33% of non-users, according to Edison Research at SSRS.", "value": 55, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-ai-users" }, { "id": "pod-ed-men-2026", "sentence": "American men aged 12 and over who listened to or watched a podcast in the last month made up 62% of that group in 2026, up from 46% in 2023, according to Edison Research at SSRS.", "value": 62, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-men-2026" }, { "id": "pod-ed-women-2026", "sentence": "American women aged 12 and over who listened to or watched a podcast in the last month made up 54% of that group in 2026, up from 39% in 2023, according to Edison Research at SSRS.", "value": 54, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-women-2026" }, { "id": "pod-calc-gender-gap", "sentence": "The gap in monthly podcast reach between US men and women widened to 8 percentage points in 2026, from 5 points in 2025, calculated by StatisticsGlobal from Edison Research data.", "value": 8, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "2026: men 62% minus women 54% = 8 points. 2025: men 57% minus women 52% = 5 points. Americans aged 12 and over, last-month podcast consumption.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-gender-gap" }, { "id": "pod-ed-35-54", "sentence": "Americans aged 35 to 54 who consumed a podcast in the last month made up 68% of that age group in 2026, according to Edison Research at SSRS.", "value": 68, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026", "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-35-54" }, { "id": "pod-ed-12-34", "sentence": "Americans aged 12 to 34 who consumed a podcast in the last month made up 64% of that age group in 2026, down from 66% in 2025, according to Edison Research at SSRS.", "value": 64, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-12-34" }, { "id": "pod-ed-55plus", "sentence": "Americans aged 55 and over who consumed a podcast in the last month made up 44% of that age group in 2026, up from 21% in 2023, according to Edison Research at SSRS.", "value": 44, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-55plus" }, { "id": "pod-calc-55-growth", "sentence": "Monthly podcast reach among Americans aged 55 and over more than doubled between 2023 and 2026, rising 23 percentage points, calculated by StatisticsGlobal from Edison Research data.", "value": 23, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "44% (2026) minus 21% (2023) = 23 points. 44 / 21 = 2.1 times. Before 2025 the question asked about listening only.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-55-growth" }, { "id": "pod-calc-age-lead", "sentence": "Americans aged 35 to 54 were 4 percentage points more likely than 12 to 34 year olds to consume podcasts monthly in 2026, calculated by StatisticsGlobal from Edison Research data.", "value": 4, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "68% (age 35 to 54) minus 64% (age 12 to 34) = 4 points. In 2023 to 2025 the 12 to 34 group led (55% v 51%, 59% v 55%, 66% v 61%).", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-age-lead" }, { "id": "pod-ed-both-2026", "sentence": "Americans aged 12 and over who have both listened to and watched a podcast made up 57% of that population in 2026, according to Edison Research at SSRS.", "value": 57, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026", "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-both-2026" }, { "id": "pod-ed-both-2025", "sentence": "Americans aged 12 and over who had both listened to and watched a podcast made up 48% of that population in 2025, according to Edison Research.", "value": 48, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2025", "source_url": "https://ssrs.com/insights/the-infinite-dial-2025/", "source_published": "20 March 2025, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261001064647/https://ssrs.com/insights/the-infinite-dial-2025/", "sample": "5,020 people aged 12 and over surveyed in January 2025, 1,006 by phone and 4,014 online, in English and Spanish. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-both-2025" }, { "id": "pod-calc-both-yoy", "sentence": "The share of Americans aged 12 and over who have both listened to and watched a podcast rose 9 percentage points between 2025 and 2026, calculated by StatisticsGlobal from Edison Research data.", "value": 9, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026", "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "57% (Infinite Dial 2026) minus 48% (Infinite Dial 2025) = 9 points.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-both-yoy" }, { "id": "pod-ed-listened-watched-2025", "sentence": "Americans aged 12 and over who had ever listened to a podcast made up 70% of that population in 2025, while 51% had watched one, according to Edison Research.", "value": 70, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2025", "source_url": "https://ssrs.com/insights/the-infinite-dial-2025/", "source_published": "20 March 2025, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261001064647/https://ssrs.com/insights/the-infinite-dial-2025/", "sample": "5,020 people aged 12 and over surveyed in January 2025, 1,006 by phone and 4,014 online, in English and Spanish. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-listened-watched-2025" }, { "id": "pod-ed-weekly-split", "sentence": "Americans aged 12 and over who only watched podcasts in the last week made up 6% of that population in 2026, against 13% who only listened and 26% who did both, according to Edison Research at SSRS.", "value": 6, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-weekly-split" }, { "id": "pod-of-uk-weekly", "sentence": "UK adults who listen to podcasts weekly made up 27% of adults in 2026, according to Ofcom.", "value": 27, "unit": "%", "place": "United Kingdom", "data_year": "2026", "source_type": "Official", "publisher": "Ofcom", "source_title": "Top trends from our latest audio listening research", "source_url": "https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "source_published": "20 May 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20260527092021/https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "sample": "Ofcom audio listening research among UK adults. Fieldwork dates and sample size are not stated in the release.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-of-uk-weekly" }, { "id": "pod-calc-us-uk-gap", "sentence": "Weekly podcast reach in the US was 18 percentage points higher than in the UK in 2026, 45% against 27%, calculated by StatisticsGlobal from Edison Research and Ofcom data.", "value": 18, "unit": "percentage points", "place": "United States and United Kingdom", "data_year": "2026", "source_type": "Our analysis", "publisher": "Ofcom", "source_title": "Top trends from our latest audio listening research", "source_url": "https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "source_published": "20 May 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20260527092021/https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "sample": "Ofcom audio listening research among UK adults. Fieldwork dates and sample size are not stated in the release.", "method": "45% of Americans aged 12 and over (Edison Research, The Infinite Dial 2026) minus 27% of UK adults (Ofcom, May 2026) = 18 points. Different surveys, questions and age ranges, so treat the gap as indicative.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-us-uk-gap" }, { "id": "pod-of-prefer", "sentence": "UK podcast listeners who prefer video podcasts made up 27% of listeners in 2026, against 39% who prefer audio-only podcasts, according to Ofcom.", "value": 27, "unit": "%", "place": "United Kingdom", "data_year": "2026", "source_type": "Official", "publisher": "Ofcom", "source_title": "Top trends from our latest audio listening research", "source_url": "https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "source_published": "20 May 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20260527092021/https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "sample": "Ofcom audio listening research among UK adults. Fieldwork dates and sample size are not stated in the release.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-of-prefer" }, { "id": "pod-of-background", "sentence": "UK podcast listeners who let the video play in the background made up 26% of listeners in 2026, according to Ofcom.", "value": 26, "unit": "%", "place": "United Kingdom", "data_year": "2026", "source_type": "Official", "publisher": "Ofcom", "source_title": "Top trends from our latest audio listening research", "source_url": "https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "source_published": "20 May 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20260527092021/https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "sample": "Ofcom audio listening research among UK adults. Fieldwork dates and sample size are not stated in the release.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-of-background" }, { "id": "pod-calc-uk-audio-lead", "sentence": "UK podcast listeners who prefer audio-only podcasts outnumbered those who prefer video podcasts by 12 percentage points in 2026, calculated by StatisticsGlobal from Ofcom data.", "value": 12, "unit": "percentage points", "place": "United Kingdom", "data_year": "2026", "source_type": "Our analysis", "publisher": "Ofcom", "source_title": "Top trends from our latest audio listening research", "source_url": "https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "source_published": "20 May 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20260527092021/https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "sample": "Ofcom audio listening research among UK adults. Fieldwork dates and sample size are not stated in the release.", "method": "39% prefer audio-only minus 27% prefer video = 12 points.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-uk-audio-lead" }, { "id": "pod-of-tv", "sentence": "UK listeners to podcasts linked to TV programmes who said video podcasts improved their TV viewing made up 59% of that group in 2026, according to Ofcom.", "value": 59, "unit": "%", "place": "United Kingdom", "data_year": "2026", "source_type": "Official", "publisher": "Ofcom", "source_title": "Top trends from our latest audio listening research", "source_url": "https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "source_published": "20 May 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20260527092021/https://www.ofcom.org.uk/tv-radio-and-on-demand/digital-radio/top-trends-from-our-latest-audio-listening-research", "sample": "Ofcom audio listening research among UK adults. Fieldwork dates and sample size are not stated in the release.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-of-tv" }, { "id": "pod-calc-yt-vs-spotify", "sentence": "YouTube was used most often for podcasts by nearly twice as many US weekly podcast consumers as Spotify in Q4 2025, calculated by StatisticsGlobal from Edison Research data.", "value": 1.95, "unit": "times", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "2,050 people aged 12 and over surveyed in January 2026. About half came from the SSRS Opinion Panel, a probability panel. Weighted to the US 12+ population.", "method": "39% YouTube / 20% Spotify = 1.95. Edison Podcast Metrics, US weekly podcast consumers aged 13 and over, Q4 2025.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-yt-vs-spotify" }, { "id": "pod-ed-yt-time", "sentence": "YouTube took 32% of daily podcast consumption time among Americans aged 13 and over in Q4 2025, against 25% for Spotify and 20% for Apple, according to Edison Research at SSRS.", "value": 32, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Infinite Dial 2026 (presentation PDF)", "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "12 March 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261008133628/https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2026-Presentation.pdf", "sample": "Edison Share of Ear, US population aged 13 and over, Q4 2025, as shown in The Infinite Dial 2026.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-yt-time" }, { "id": "pod-ed-spotify-q3", "sentence": "US weekly podcast consumers who use Spotify most often for podcasts made up 17% of that group in Q3 2026, against 9% for Apple Podcasts, according to Edison Research at SSRS.", "value": 17, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Number 1 Podcast Platform (Weekly Insights)", "source_url": "https://ssrs.com/insights/number-one-podcast-platform/", "source_published": "7 October 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261031005727/https://ssrs.com/insights/number-one-podcast-platform/", "sample": "Edison Podcast Metrics, US weekly podcast consumers, Q3 2026. Sample size not stated in the release.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-spotify-q3" }, { "id": "pod-calc-spotify-apple-drop", "sentence": "Spotify and Apple Podcasts each lost 2 to 3 percentage points as the most-used podcast platform among US weekly consumers between Q4 2025 and Q3 2026, calculated by StatisticsGlobal from Edison Research data.", "value": 3, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research at SSRS", "source_title": "The Number 1 Podcast Platform (Weekly Insights)", "source_url": "https://ssrs.com/insights/number-one-podcast-platform/", "source_published": "7 October 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261031005727/https://ssrs.com/insights/number-one-podcast-platform/", "sample": "Edison Podcast Metrics, US weekly podcast consumers, Q3 2026. Sample size not stated in the release.", "method": "Spotify 20% (Q4 2025, The Infinite Dial 2026) to 17% (Q3 2026) = minus 3 points. Apple Podcasts 11% to 9% = minus 2 points. Both from Edison Podcast Metrics, same question.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-spotify-apple-drop" }, { "id": "pod-ed-netflix", "sentence": "US weekly podcast consumers who use Netflix most often for podcasts made up 3% of that group in Q3 2026, ranking it seventh, according to Edison Research at SSRS.", "value": 3, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Number 1 Podcast Platform (Weekly Insights)", "source_url": "https://ssrs.com/insights/number-one-podcast-platform/", "source_published": "7 October 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261031005727/https://ssrs.com/insights/number-one-podcast-platform/", "sample": "Edison Podcast Metrics, US weekly podcast consumers, Q3 2026. Sample size not stated in the release.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-netflix" }, { "id": "pod-ed-yt-2025", "sentence": "US weekly podcast listeners who use YouTube most often for podcasts made up 33% of that group in 2025, according to Edison Research.", "value": 33, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2025", "source_url": "https://ssrs.com/insights/the-infinite-dial-2025/", "source_published": "20 March 2025, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261001064647/https://ssrs.com/insights/the-infinite-dial-2025/", "sample": "Edison Podcast Metrics, US weekly podcast listeners, as cited in The Infinite Dial 2025 release. Period not stated beyond 2025.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-yt-2025" }, { "id": "pod-sp-titles", "sentence": "Spotify offered 8 million podcast titles in 2026, according to Spotify.", "value": 8, "unit": "million", "place": "Worldwide", "data_year": "2026", "source_type": "Vendor report", "publisher": "Spotify", "source_title": "About Spotify (company info)", "source_url": "https://newsroom.spotify.com/company-info/", "source_published": "Company page, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261024095025/https://newsroom.spotify.com/company-info/", "sample": "Company-reported catalogue count. Not independently audited.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-sp-titles" }, { "id": "pod-ed-truecrime", "sentence": "True crime ranked first among podcast topics US weekly podcast consumers listen to in the first half of 2026, up from fifth in 2019, according to Edison Research at SSRS.", "value": 1, "unit": "rank", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "Crime Pays? (Weekly Insights)", "source_url": "https://ssrs.com/insights/true-crime-surpasses-comedy/", "source_published": "2 September 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261013061101/https://ssrs.com/insights/true-crime-surpasses-comedy/", "sample": "Edison Podcast Metrics, US weekly podcast consumers asked which topics they ever listen to, first half of 2026. Sample size not stated in the release.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-truecrime" }, { "id": "pod-ed-top50-crime", "sentence": "Crime Junkie ranked second and The Daily third among US podcasts by weekly reach in Q2 2026, the same places as in Q1 2026, according to Edison Research at SSRS.", "value": 2, "unit": "rank", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research at SSRS", "source_title": "The Top 50 Podcasts in the U.S. Q2 2026", "source_url": "https://ssrs.com/news/the-top-50-podcasts-in-the-u-s-q2-2026/", "source_published": "17 July 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261004002454/https://ssrs.com/news/the-top-50-podcasts-in-the-u-s-q2-2026/", "sample": "Edison Podcast Metrics. 5,006 US weekly podcast consumers aged 13 and over, interviewed through Q2 2026. Rank is reach as a share of the weekly podcast audience.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ed-top50-crime" }, { "id": "pod-ri-news", "sentence": "People who used news podcasts made up 11% of online respondents across 48 markets in 2026, unchanged on 2025, according to the Reuters Institute.", "value": 11, "unit": "%", "place": "Worldwide", "data_year": "2026", "source_type": "Research", "publisher": "Reuters Institute (University of Oxford)", "source_title": "Digital News Report 2026: executive summary and key findings", "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary", "source_published": "16 June 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261104114509/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary", "sample": "Online YouGov survey of 97,520 people in 48 markets, about 2,000 per market, January to February 2026. Online samples under-represent older and less affluent people.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ri-news" }, { "id": "pod-ri-australia", "sentence": "Use of news podcasts rose 4 percentage points in Australia in 2026, one of only two significant increases among 48 markets, according to the Reuters Institute.", "value": 4, "unit": "percentage points", "place": "Australia", "data_year": "2026", "source_type": "Research", "publisher": "Reuters Institute (University of Oxford)", "source_title": "Digital News Report 2026: executive summary and key findings", "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary", "source_published": "16 June 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261104114509/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary", "sample": "Online YouGov survey of 97,520 people in 48 markets, about 2,000 per market, January to February 2026. Online samples under-represent older and less affluent people.", "method": "", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-ri-australia" }, { "id": "pod-calc-iab-2024", "sentence": "US podcast advertising revenue was about $2.5 billion in 2024, calculated by StatisticsGlobal from IAB and PwC data.", "value": 2.5, "unit": "$ billion", "place": "United States", "data_year": "2024", "source_type": "Our analysis", "publisher": "IAB and PwC", "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)", "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/", "source_published": "16 April 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261024051830/https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/", "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data. PwC does not audit the figures.", "method": "$2.9 billion (2025) / 1.176 = $2.47 billion, rounded to $2.5 billion. Uses the 17.6% growth rate in the IAB/PwC full-year 2025 report. The $2.9 billion is itself rounded.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-iab-2024" }, { "id": "pod-calc-iab-share", "sentence": "Podcasts took about 1% of US internet advertising revenue in 2025, $2.9 billion of $294.6 billion, calculated by StatisticsGlobal from IAB and PwC data.", "value": 0.98, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "IAB and PwC", "source_title": "Digital Ad Revenue Climbs to Nearly $300B as IAB Celebrates 30 Year Anniversary (IAB/PwC Internet Advertising Revenue Report: Full Year 2025)", "source_url": "https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/", "source_published": "16 April 2026, accessed 7 November 2026", "archive_url": "http://web.archive.org/web/20261024051830/https://www.iab.com/news/digital-ad-revenue-climbs-to-nearly-300b-as-iab-celebrates-30-year-anniversary/", "sample": "Revenue reported to PwC by companies selling online advertising, plus public company data. PwC does not audit the figures.", "method": "$2.9 billion / $294.6 billion = 0.98%. IAB reports the share as 1%.", "verified_on": "2026-11-07", "url": "https://statisticsglobal.org/podcast-statistics/#stat-pod-calc-iab-share" } ] }