{
  "title": "Print Advertising Statistics 2026: Newspaper, Magazine and Direct Mail Data",
  "url": "https://statisticsglobal.org/print-advertising-statistics/",
  "updated": "2026-10-27",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/print-advertising-statistics/)",
  "statistics": [
    {
      "id": "pra-tday-print-ad-change-2025",
      "sentence": "USA TODAY Co. print advertising revenue fell 9.6% in 2025, calculated by StatisticsGlobal from USA TODAY Co. data.",
      "value": -9.6,
      "unit": "%",
      "place": "United States and United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000010/tday-20251231.htm",
      "source_published": "26 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "($475.229m / $525.800m - 1) x 100 = -9.6%. Consolidated print advertising, 2025 vs 2024.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-print-ad-change-2025"
    },
    {
      "id": "pra-tday-print-ad-h1-change-2026",
      "sentence": "USA TODAY Co. print advertising revenue fell 11.2% year on year in the first half of 2026, calculated by StatisticsGlobal from USA TODAY Co. data.",
      "value": -11.2,
      "unit": "%",
      "place": "United States and United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-Q for the quarter ended 30 June 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000047/tday-20260630.htm",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "($219.699m in H1 2026 / $247.468m in H1 2025 - 1) x 100 = -11.2%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-print-ad-h1-change-2026"
    },
    {
      "id": "pra-nyt-print-ad-q2-2026",
      "sentence": "The New York Times Company print advertising revenue fell 11.1% to $35.2 million in Q2 2026, according to its second-quarter results.",
      "value": 35.2,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "The New York Times Company",
      "source_title": "Second-quarter 2026 results (8-K Ex. 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/71691/000007169126000032/pressrelease6302026.htm",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Advertising revenue of The New York Times Company, split by the company into digital and print.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-nyt-print-ad-q2-2026"
    },
    {
      "id": "pra-uk-print-share-market-2025",
      "sentence": "Print newspapers and magazines took about 1.5% of UK advertising investment in 2025, calculated by StatisticsGlobal from Advertising Association and WARC data.",
      "value": 1.5,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "Print £349.8m + £168.9m + £186.9m = £705.6m. £705.6m / all media £46,682.7m = 1.5%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-print-share-market-2025"
    },
    {
      "id": "pra-jp-newspapers-2025",
      "sentence": "Advertisers in Japan spent ¥313.6 billion on newspaper advertising in 2025, 8.2% less than in 2024, according to Dentsu.",
      "value": 313.6,
      "unit": "¥bn",
      "place": "Japan",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Dentsu",
      "source_title": "2025 Japan Advertising Expenditures Analysis",
      "source_url": "https://dentsu-ho.com/en/articles/9645",
      "source_published": "5 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dentsu/japan-ad-expenditures-2025-figures-2026-10-27.csv",
      "sample": "Dentsu estimate of advertising expenditure in Japan. Since 2018, digital advertising carried by traditional media companies has been counted under internet advertising, not under newspapers and magazines.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-jp-newspapers-2025"
    },
    {
      "id": "pra-tday-print-ad-2025",
      "sentence": "USA TODAY Co. earned $475.2 million from print advertising in 2025, down from $525.8 million in 2024, according to its 2025 annual report.",
      "value": 475.2,
      "unit": "$m",
      "place": "United States and United Kingdom",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000010/tday-20251231.htm",
      "source_published": "26 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-print-ad-2025"
    },
    {
      "id": "pra-tday-usatm-print-ad-2025",
      "sentence": "The USA TODAY Media segment earned $402.9 million from US print advertising in 2025, down 11% on 2024, according to USA TODAY Co.",
      "value": 402.9,
      "unit": "$m",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000010/tday-20251231.htm",
      "source_published": "26 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-usatm-print-ad-2025"
    },
    {
      "id": "pra-tday-newsquest-print-ad-2025",
      "sentence": "Newsquest, the UK arm of USA TODAY Co., earned $72.3 million from print advertising in 2025, down 3% on 2024, according to USA TODAY Co.",
      "value": 72.3,
      "unit": "$m",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000010/tday-20251231.htm",
      "source_published": "26 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-newsquest-print-ad-2025"
    },
    {
      "id": "pra-tday-print-ad-h1-2026",
      "sentence": "USA TODAY Co. earned $219.7 million from print advertising in the first half of 2026, against $247.5 million a year earlier, according to its Q2 2026 10-Q.",
      "value": 219.7,
      "unit": "$m",
      "place": "United States and United Kingdom",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-Q for the quarter ended 30 June 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000047/tday-20260630.htm",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-print-ad-h1-2026"
    },
    {
      "id": "pra-tday-print-ad-q2-change-2026",
      "sentence": "USA TODAY Co. print advertising revenue fell 10.8% year on year to $111.3 million in Q2 2026, calculated by StatisticsGlobal from USA TODAY Co. data.",
      "value": -10.8,
      "unit": "%",
      "place": "United States and United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-Q for the quarter ended 30 June 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000047/tday-20260630.htm",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "($111.312m in Q2 2026 / $124.840m in Q2 2025 - 1) x 100 = -10.8%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-print-ad-q2-change-2026"
    },
    {
      "id": "pra-nyt-print-ad-2025",
      "sentence": "The New York Times Company earned $155.4 million from print advertising in 2025, down 5.4% on 2024, according to its 2025 annual report.",
      "value": 155.4,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "The New York Times Company",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/71691/000007169126000011/nyt-20251231.htm",
      "source_published": "27 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Advertising revenue of The New York Times Company, split by the company into digital and print.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-nyt-print-ad-2025"
    },
    {
      "id": "pra-nyt-print-ad-h1-2026",
      "sentence": "The New York Times Company earned $68.7 million from print advertising in the first half of 2026, down 10.5% year on year, according to the company.",
      "value": 68.7,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "The New York Times Company",
      "source_title": "Second-quarter 2026 results (8-K Ex. 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/71691/000007169126000032/pressrelease6302026.htm",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Advertising revenue of The New York Times Company, split by the company into digital and print.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-nyt-print-ad-h1-2026"
    },
    {
      "id": "pra-nyt-column-inch-2025",
      "sentence": "Revenue from column-inch print ads at The New York Times fell 8.8% in 2025 while its print advertising rate rose 3.7%, according to The New York Times Company.",
      "value": -8.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "The New York Times Company",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/71691/000007169126000011/nyt-20251231.htm",
      "source_published": "27 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Advertising revenue of The New York Times Company, split by the company into digital and print.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-nyt-column-inch-2025"
    },
    {
      "id": "pra-lee-print-ad-2025",
      "sentence": "Lee Enterprises earned $69.2 million from print advertising in fiscal 2025, down 15.1% on fiscal 2024, according to its 2025 annual report.",
      "value": 69.2,
      "unit": "$m",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Lee Enterprises",
      "source_title": "Form 10-K for the fiscal year ended 28 September 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/58361/000005836125000040/lee-20250928.htm",
      "source_published": "26 November 2025, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Lee Enterprises operates local US newspapers. Fiscal year ends in late September.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-lee-print-ad-2025"
    },
    {
      "id": "pra-nws-news-media-ad-2026",
      "sentence": "News Corp News Media advertising revenue fell 2% to $804 million in fiscal 2026, mainly because of lower print advertising, according to News Corp.",
      "value": 804,
      "unit": "$m",
      "place": "Australia, United Kingdom and United States",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "News Corp",
      "source_title": "Form 10-K for the fiscal year ended 30 June 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1564708/000156470826000175/nws-20260630.htm",
      "source_published": "7 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. News Media segment covers News Corp Australia, News UK, the New York Post and News Broadcasting. Advertising is print and digital combined.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-nws-news-media-ad-2026"
    },
    {
      "id": "pra-three-publishers-2025",
      "sentence": "USA TODAY Co., The New York Times Company and Lee Enterprises earned $699.8 million from print advertising combined in 2025, down 9.3%, calculated by StatisticsGlobal from company filings.",
      "value": 699.8,
      "unit": "$m",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000010/tday-20251231.htm",
      "source_published": "26 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "$475.229m (USA TODAY Co.) + $155.359m (NYT) + $69.168m (Lee) = $699.8m. 2024: $525.800m + $164.219m + $81.488m = $771.5m. Change -9.3%. Lee uses a September fiscal year.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-three-publishers-2025"
    },
    {
      "id": "pra-tday-print-ad-vs-2023",
      "sentence": "USA TODAY Co. print advertising revenue was 17.6% lower in 2025 than in 2023, calculated by StatisticsGlobal from USA TODAY Co. data.",
      "value": -17.6,
      "unit": "%",
      "place": "United States and United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000010/tday-20251231.htm",
      "source_published": "26 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "($475.229m in 2025 / $576.545m in 2023 - 1) x 100 = -17.6%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-print-ad-vs-2023"
    },
    {
      "id": "pra-nyt-print-ad-vs-2023",
      "sentence": "The New York Times Company print advertising revenue was 17.1% lower in 2025 than in 2023, calculated by StatisticsGlobal from New York Times Company data.",
      "value": -17.1,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "The New York Times Company",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/71691/000007169126000011/nyt-20251231.htm",
      "source_published": "27 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Advertising revenue of The New York Times Company, split by the company into digital and print.",
      "method": "($155.359m in 2025 / $187.462m in 2023 - 1) x 100 = -17.1%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-nyt-print-ad-vs-2023"
    },
    {
      "id": "pra-lee-print-ad-vs-2023",
      "sentence": "Lee Enterprises print advertising revenue fell 45.0% between fiscal 2023 and fiscal 2025, calculated by StatisticsGlobal from Lee Enterprises data.",
      "value": -45,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Lee Enterprises",
      "source_title": "Form 10-K for the fiscal year ended 28 September 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/58361/000005836125000040/lee-20250928.htm",
      "source_published": "26 November 2025, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Lee Enterprises operates local US newspapers. Fiscal year ends in late September.",
      "method": "($69.168m in fiscal 2025 / $125.804m in fiscal 2023 - 1) x 100 = -45.0%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-lee-print-ad-vs-2023"
    },
    {
      "id": "pra-tday-print-share-2025",
      "sentence": "Print made up 57.4% of USA TODAY Co. print and digital advertising revenue in 2025, down from 60.3% in 2024, calculated by StatisticsGlobal from USA TODAY Co. data.",
      "value": 57.4,
      "unit": "%",
      "place": "United States and United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000010/tday-20251231.htm",
      "source_published": "26 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "Print advertising $475.229m / (print $475.229m + digital advertising $352.823m) = 57.4%. 2024: $525.800m / ($525.800m + $346.378m) = 60.3%. 2023: 63.3%. Excludes digital marketing services.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-print-share-2025"
    },
    {
      "id": "pra-tday-print-share-h1-2026",
      "sentence": "Print made up 57.8% of USA TODAY Co. print and digital advertising revenue in the first half of 2026, against 59.1% a year earlier, calculated by StatisticsGlobal from USA TODAY Co. data.",
      "value": 57.8,
      "unit": "%",
      "place": "United States and United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-Q for the quarter ended 30 June 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000047/tday-20260630.htm",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "H1 2026: $219.699m / ($219.699m + $160.645m) = 57.8%. H1 2025: $247.468m / ($247.468m + $171.252m) = 59.1%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-print-share-h1-2026"
    },
    {
      "id": "pra-tday-digital-ad-h1-change-2026",
      "sentence": "USA TODAY Co. digital advertising revenue fell 6.2% year on year to $160.6 million in the first half of 2026, calculated by StatisticsGlobal from USA TODAY Co. data.",
      "value": -6.2,
      "unit": "%",
      "place": "United States and United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-Q for the quarter ended 30 June 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000047/tday-20260630.htm",
      "source_published": "6 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "($160.645m in H1 2026 / $171.252m in H1 2025 - 1) x 100 = -6.2%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-digital-ad-h1-change-2026"
    },
    {
      "id": "pra-nyt-print-share-2025",
      "sentence": "Print was 27.4% of The New York Times Company advertising revenue in 2025, down from 37.1% in 2023, according to the company.",
      "value": 27.4,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "The New York Times Company",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/71691/000007169126000011/nyt-20251231.htm",
      "source_published": "27 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Advertising revenue of The New York Times Company, split by the company into digital and print.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-nyt-print-share-2025"
    },
    {
      "id": "pra-nyt-digital-print-ratio-2025",
      "sentence": "The New York Times Company earned $2.64 from digital advertising for every $1 from print advertising in 2025, calculated by StatisticsGlobal from New York Times Company data.",
      "value": 2.64,
      "unit": "ratio",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "The New York Times Company",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/71691/000007169126000011/nyt-20251231.htm",
      "source_published": "27 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Advertising revenue of The New York Times Company, split by the company into digital and print.",
      "method": "Digital advertising $410.634m / print advertising $155.359m = 2.64.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-nyt-digital-print-ratio-2025"
    },
    {
      "id": "pra-nyt-growth-gap-q2-2026",
      "sentence": "The New York Times Company digital advertising grew 31.8 points faster than print advertising in Q2 2026, calculated by StatisticsGlobal from New York Times Company data.",
      "value": 31.8,
      "unit": "points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "The New York Times Company",
      "source_title": "Second-quarter 2026 results (8-K Ex. 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/71691/000007169126000032/pressrelease6302026.htm",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Advertising revenue of The New York Times Company, split by the company into digital and print.",
      "method": "Digital advertising +20.7% minus print advertising -11.1% = 31.8 percentage points, Q2 2026 vs Q2 2025.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-nyt-growth-gap-q2-2026"
    },
    {
      "id": "pra-lee-digital-share-2025",
      "sentence": "Digital made up 72.7% of Lee Enterprises advertising and marketing services revenue in fiscal 2025, up from 70.4% in fiscal 2024, according to Lee.",
      "value": 72.7,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Lee Enterprises",
      "source_title": "Form 10-K for the fiscal year ended 28 September 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/58361/000005836125000040/lee-20250928.htm",
      "source_published": "26 November 2025, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Lee Enterprises operates local US newspapers. Fiscal year ends in late September.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-lee-digital-share-2025"
    },
    {
      "id": "pra-jp-internet-share-2025",
      "sentence": "Internet advertising took 50.2% of all advertising spend in Japan in 2025, the first time it passed half, according to Dentsu.",
      "value": 50.2,
      "unit": "%",
      "place": "Japan",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Dentsu",
      "source_title": "2025 Advertising Expenditures in Japan",
      "source_url": "https://www.dentsu.co.jp/en/news/release/2026/0305-011006.html",
      "source_published": "5 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dentsu/japan-ad-expenditures-2025-figures-2026-10-27.csv",
      "sample": "Dentsu estimate of advertising expenditure in Japan. Since 2018, digital advertising carried by traditional media companies has been counted under internet advertising, not under newspapers and magazines.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-jp-internet-share-2025"
    },
    {
      "id": "pra-uk-national-news-2025",
      "sentence": "UK advertisers spent £695.2 million with national news brands in 2025, down 4.6% on 2024, according to the Advertising Association and WARC.",
      "value": 695.2,
      "unit": "£m",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-national-news-2025"
    },
    {
      "id": "pra-uk-regional-news-2025",
      "sentence": "UK advertisers spent £411.9 million with regional news brands in 2025, down 6.0% on 2024, according to the Advertising Association and WARC.",
      "value": 411.9,
      "unit": "£m",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-regional-news-2025"
    },
    {
      "id": "pra-uk-magazines-2025",
      "sentence": "UK advertisers spent £445.2 million with magazine brands in 2025, down 5.1% on 2024, according to the Advertising Association and WARC.",
      "value": 445.2,
      "unit": "£m",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-magazines-2025"
    },
    {
      "id": "pra-uk-national-print-2025",
      "sentence": "UK national newspapers took about £349.8 million of print advertising in 2025, calculated by StatisticsGlobal from Advertising Association and WARC data.",
      "value": 349.8,
      "unit": "£m",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "National news brands £695.2m minus \"of which online\" £345.4m = £349.8m.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-national-print-2025"
    },
    {
      "id": "pra-uk-regional-print-2025",
      "sentence": "UK regional newspapers took about £168.9 million of print advertising in 2025, calculated by StatisticsGlobal from Advertising Association and WARC data.",
      "value": 168.9,
      "unit": "£m",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "Regional news brands £411.9m minus \"of which online\" £243.0m = £168.9m.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-regional-print-2025"
    },
    {
      "id": "pra-uk-magazine-print-2025",
      "sentence": "UK print magazines took about £186.9 million of advertising in 2025, calculated by StatisticsGlobal from Advertising Association and WARC data.",
      "value": 186.9,
      "unit": "£m",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "Magazine brands £445.2m minus \"of which online\" £258.3m = £186.9m.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-magazine-print-2025"
    },
    {
      "id": "pra-uk-print-share-publishers-2025",
      "sentence": "Print made up about 45.5% of UK news brand and magazine advertising in 2025, calculated by StatisticsGlobal from Advertising Association and WARC data.",
      "value": 45.5,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "Print £705.6m / published media total £1,552.2m (national and regional news brands plus magazine brands) = 45.5%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-print-share-publishers-2025"
    },
    {
      "id": "pra-uk-national-print-change-2025",
      "sentence": "UK national newspaper print advertising fell about 8.0% in 2025, calculated by StatisticsGlobal from Advertising Association and WARC data.",
      "value": -8,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "2024 total = £695.2m / 0.954 = £728.7m. 2024 online = £345.4m / 0.991 = £348.5m. 2024 print = £380.2m. 2025 print £349.8m / £380.2m - 1 = -8.0%. Rounded inputs, so treat as approximate.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-national-print-change-2025"
    },
    {
      "id": "pra-uk-magazine-print-change-2025",
      "sentence": "UK print magazine advertising fell about 11.1% in 2025, calculated by StatisticsGlobal from Advertising Association and WARC data.",
      "value": -11.1,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "2024 total = £445.2m / 0.949 = £469.1m. 2024 online = £258.3m / 0.998 = £258.8m. 2024 print = £210.3m. 2025 print £186.9m / £210.3m - 1 = -11.1%. Approximate.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-magazine-print-change-2025"
    },
    {
      "id": "pra-uk-national-q1-2026",
      "sentence": "UK national news brand ad spend fell 3.7% year on year in Q1 2026 while the total UK ad market grew 9.3%, according to the Advertising Association and WARC.",
      "value": -3.7,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "UK advertising investment rises 9.3% to £11.7bn in Q1 2026",
      "source_url": "https://adassoc.org.uk/credos/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "source_published": "30 July 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260813061821/https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-national-q1-2026"
    },
    {
      "id": "pra-uk-regional-q1-2026",
      "sentence": "UK regional news brand ad spend fell 9.7% year on year in Q1 2026, according to the Advertising Association and WARC.",
      "value": -9.7,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "UK advertising investment rises 9.3% to £11.7bn in Q1 2026",
      "source_url": "https://adassoc.org.uk/credos/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "source_published": "30 July 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260813061821/https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-regional-q1-2026"
    },
    {
      "id": "pra-uk-magazines-q1-2026",
      "sentence": "UK magazine brand ad spend fell 5.7% year on year in Q1 2026, while online magazine ad spend grew 2.9%, according to the Advertising Association and WARC.",
      "value": -5.7,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "UK advertising investment rises 9.3% to £11.7bn in Q1 2026",
      "source_url": "https://adassoc.org.uk/credos/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "source_published": "30 July 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260813061821/https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-magazines-q1-2026"
    },
    {
      "id": "pra-uk-regional-forecast-2026",
      "sentence": "UK regional news brand ad spend is forecast to fall 4.8% in 2026, according to the Advertising Association and WARC July 2026 forecast.",
      "value": -4.8,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "UK advertising investment rises 9.3% to £11.7bn in Q1 2026",
      "source_url": "https://adassoc.org.uk/credos/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "source_published": "30 July 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260813061821/https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-regional-forecast-2026"
    },
    {
      "id": "pra-uk-regional-forecast-cut-2026",
      "sentence": "AA/WARC cut its 2026 forecast for UK regional news brand ad spend by 2.8 points between April and July 2026, calculated by StatisticsGlobal from Advertising Association and WARC data.",
      "value": -2.8,
      "unit": "points",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Advertising Association and WARC",
      "source_title": "UK advertising investment rises 9.3% to £11.7bn in Q1 2026",
      "source_url": "https://adassoc.org.uk/credos/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "source_published": "30 July 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260813061821/https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "July 2026 forecast -4.8% minus April 2026 forecast -2.0% = -2.8 percentage points. April figure from the AA/WARC 2025 full-year release.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-regional-forecast-cut-2026"
    },
    {
      "id": "pra-reach-print-ad-2025",
      "sentence": "Reach plc print advertising revenue fell 14.8% to £55.8 million in 2025, according to its full-year results.",
      "value": 55.8,
      "unit": "£m",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Reach plc",
      "source_title": "Full Year Results, year ended 31 December 2025",
      "source_url": "https://www.investegate.co.uk/announcement/rns/reach--rch/annual-results-for-year-ended-31-december-2025/9454694",
      "source_published": "3 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company results announcement. Reach publishes UK national and regional titles. Print advertising is reported inside print revenue.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-reach-print-ad-2025"
    },
    {
      "id": "pra-reach-print-ad-h1-2026",
      "sentence": "Reach plc print advertising revenue fell 11.1% to £24.6 million in the first half of 2026, according to its half-year results.",
      "value": 24.6,
      "unit": "£m",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reach plc",
      "source_title": "Half Year Results, 6 months ended 30 June 2026",
      "source_url": "https://data.fca.org.uk/artefacts/NSM/RNS/b43a6074-0a96-41d5-a34b-90b12ef87d1b.html",
      "source_published": "22 July 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company results announcement. Reach publishes UK national and regional titles. Print advertising is reported inside print revenue.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-reach-print-ad-h1-2026"
    },
    {
      "id": "pra-reach-print-ad-share-2025",
      "sentence": "Print advertising made up 14.4% of Reach plc print revenue in 2025, calculated by StatisticsGlobal from Reach plc data.",
      "value": 14.4,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Reach plc",
      "source_title": "Full Year Results, year ended 31 December 2025",
      "source_url": "https://www.investegate.co.uk/announcement/rns/reach--rch/annual-results-for-year-ended-31-december-2025/9454694",
      "source_published": "3 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company results announcement. Reach publishes UK national and regional titles. Print advertising is reported inside print revenue.",
      "method": "Print advertising £55.8m / print revenue £388.1m = 14.4%. Circulation was £288.4m.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-reach-print-ad-share-2025"
    },
    {
      "id": "pra-uk-direct-mail-2025",
      "sentence": "UK advertisers spent £966.9 million on direct mail in 2025, up 0.3% on 2024, according to the Advertising Association and WARC.",
      "value": 966.9,
      "unit": "£m",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-direct-mail-2025"
    },
    {
      "id": "pra-uk-direct-mail-vs-print-2025",
      "sentence": "UK direct mail took 1.37 times as much ad money as print newspapers and magazines combined in 2025, calculated by StatisticsGlobal from Advertising Association and WARC data.",
      "value": 1.37,
      "unit": "ratio",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advertising Association and WARC",
      "source_title": "AA/WARC updates Advertising Expenditure Report and records £46.7bn media investment in 2025",
      "source_url": "https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "source_published": "30 April 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260510142516/https://adassoc.org.uk/credos/aa-warc-updates-advertising-expenditure-report-to-capture-evolving-uk-media-landscape-and-records-46-7bn-media-investment-in-2025/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "Direct mail £966.9m / print news and magazine brands £705.6m = 1.37.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-direct-mail-vs-print-2025"
    },
    {
      "id": "pra-uk-direct-mail-q1-2026",
      "sentence": "UK direct mail ad spend grew 7.9% year on year in Q1 2026, according to the Advertising Association and WARC.",
      "value": 7.9,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Industry body",
      "publisher": "Advertising Association and WARC",
      "source_title": "UK advertising investment rises 9.3% to £11.7bn in Q1 2026",
      "source_url": "https://adassoc.org.uk/credos/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "source_published": "30 July 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20260813061821/https://adassoc.org.uk/our-work/uk-advertising-investment-rises-9-3-to-11-7bn-in-q1-2026/",
      "sample": "AA/WARC Expenditure Report. UK media spend after negotiated discounts and before agency commission, excluding production costs. News brand and magazine totals include print and online.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-uk-direct-mail-q1-2026"
    },
    {
      "id": "pra-jp-magazines-2025",
      "sentence": "Advertisers in Japan spent ¥113.5 billion on magazine advertising in 2025, 3.7% less than in 2024, according to Dentsu.",
      "value": 113.5,
      "unit": "¥bn",
      "place": "Japan",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Dentsu",
      "source_title": "2025 Japan Advertising Expenditures Analysis",
      "source_url": "https://dentsu-ho.com/en/articles/9645",
      "source_published": "5 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dentsu/japan-ad-expenditures-2025-figures-2026-10-27.csv",
      "sample": "Dentsu estimate of advertising expenditure in Japan. Since 2018, digital advertising carried by traditional media companies has been counted under internet advertising, not under newspapers and magazines.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-jp-magazines-2025"
    },
    {
      "id": "pra-jp-print-share-2025",
      "sentence": "Newspapers and magazines took 5.3% of Japan's ¥8,062.3 billion advertising spend in 2025, calculated by StatisticsGlobal from Dentsu data.",
      "value": 5.3,
      "unit": "%",
      "place": "Japan",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Dentsu",
      "source_title": "2025 Advertising Expenditures in Japan",
      "source_url": "https://www.dentsu.co.jp/en/news/release/2026/0305-011006.html",
      "source_published": "5 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dentsu/japan-ad-expenditures-2025-figures-2026-10-27.csv",
      "sample": "Dentsu estimate of advertising expenditure in Japan. Since 2018, digital advertising carried by traditional media companies has been counted under internet advertising, not under newspapers and magazines.",
      "method": "(Newspapers ¥313.6bn + magazines ¥113.5bn = ¥427.1bn) / total ¥8,062.3bn = 5.3%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-jp-print-share-2025"
    },
    {
      "id": "pra-jp-internet-print-ratio-2025",
      "sentence": "Internet advertising in Japan was 9.5 times newspaper and magazine advertising combined in 2025, calculated by StatisticsGlobal from Dentsu data.",
      "value": 9.5,
      "unit": "ratio",
      "place": "Japan",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Dentsu",
      "source_title": "2025 Advertising Expenditures in Japan",
      "source_url": "https://www.dentsu.co.jp/en/news/release/2026/0305-011006.html",
      "source_published": "5 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dentsu/japan-ad-expenditures-2025-figures-2026-10-27.csv",
      "sample": "Dentsu estimate of advertising expenditure in Japan. Since 2018, digital advertising carried by traditional media companies has been counted under internet advertising, not under newspapers and magazines.",
      "method": "Internet ¥4,045.9bn / (newspapers ¥313.6bn + magazines ¥113.5bn = ¥427.1bn) = 9.5.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-jp-internet-print-ratio-2025"
    },
    {
      "id": "pra-jp-inserts-2025",
      "sentence": "Advertisers in Japan spent ¥235.4 billion on flyers and newspaper inserts in 2025, down 3.6% on 2024, according to Dentsu.",
      "value": 235.4,
      "unit": "¥bn",
      "place": "Japan",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Dentsu",
      "source_title": "2025 Japan Advertising Expenditures Analysis",
      "source_url": "https://dentsu-ho.com/en/articles/9645",
      "source_published": "5 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dentsu/japan-ad-expenditures-2025-figures-2026-10-27.csv",
      "sample": "Dentsu estimate of advertising expenditure in Japan. Since 2018, digital advertising carried by traditional media companies has been counted under internet advertising, not under newspapers and magazines.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-jp-inserts-2025"
    },
    {
      "id": "pra-jp-direct-mail-2025",
      "sentence": "Advertisers in Japan spent ¥270.8 billion on direct mail in 2025, 5.4% less than in 2024, according to Dentsu.",
      "value": 270.8,
      "unit": "¥bn",
      "place": "Japan",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Dentsu",
      "source_title": "2025 Japan Advertising Expenditures Analysis",
      "source_url": "https://dentsu-ho.com/en/articles/9645",
      "source_published": "5 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dentsu/japan-ad-expenditures-2025-figures-2026-10-27.csv",
      "sample": "Dentsu estimate of advertising expenditure in Japan. Since 2018, digital advertising carried by traditional media companies has been counted under internet advertising, not under newspapers and magazines.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-jp-direct-mail-2025"
    },
    {
      "id": "pra-nyt-print-subs-2026",
      "sentence": "The New York Times had about 550,000 print subscribers at the end of Q2 2026, down 5.2% in a year, calculated by StatisticsGlobal from New York Times Company data.",
      "value": 550000,
      "unit": "subscribers",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "The New York Times Company",
      "source_title": "Second-quarter 2026 results (8-K Ex. 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/71691/000007169126000032/pressrelease6302026.htm",
      "source_published": "5 August 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Advertising revenue of The New York Times Company, split by the company into digital and print.",
      "method": "Total subscribers 13,350k minus digital-only subscribers 12,800k = 550k (Q2 2026). Q2 2025: 11,880k - 11,300k = 580k. Change -5.2%. Company figures are rounded to the nearest 10,000.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-nyt-print-subs-2026"
    },
    {
      "id": "pra-nyt-print-sub-rev-2025",
      "sentence": "The New York Times Company earned $516.4 million from print subscriptions in 2025, down 3.2% on 2024, according to its 2025 annual report.",
      "value": 516.4,
      "unit": "$m",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "The New York Times Company",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/71691/000007169126000011/nyt-20251231.htm",
      "source_published": "27 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Advertising revenue of The New York Times Company, split by the company into digital and print.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-nyt-print-sub-rev-2025"
    },
    {
      "id": "pra-tday-print-circ-2025",
      "sentence": "USA TODAY Co. print circulation revenue fell 12.3% to $570.4 million in 2025, calculated by StatisticsGlobal from USA TODAY Co. data.",
      "value": -12.3,
      "unit": "%",
      "place": "United States and United Kingdom",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "USA TODAY Co.",
      "source_title": "Form 10-K for the fiscal year ended 31 December 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1579684/000157968426000010/tday-20251231.htm",
      "source_published": "26 February 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Consolidated revenue by type across the USA TODAY Media (US) and Newsquest (UK) segments. Print advertising is display, classified and preprinted inserts in daily and non-daily print products.",
      "method": "($570.383m in 2025 / $650.047m in 2024 - 1) x 100 = -12.3%. Consolidated print circulation.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-tday-print-circ-2025"
    },
    {
      "id": "pra-lee-print-sub-2025",
      "sentence": "Lee Enterprises print subscription revenue fell 16.9% to $164.2 million in fiscal 2025, according to Lee.",
      "value": -16.9,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Lee Enterprises",
      "source_title": "Form 10-K for the fiscal year ended 28 September 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/58361/000005836125000040/lee-20250928.htm",
      "source_published": "26 November 2025, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company filing. Lee Enterprises operates local US newspapers. Fiscal year ends in late September.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-lee-print-sub-2025"
    },
    {
      "id": "pra-reach-circ-volume-2025",
      "sentence": "Reach plc print circulation volumes fell 19% in 2025, according to its full-year results.",
      "value": -19,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Reach plc",
      "source_title": "Full Year Results, year ended 31 December 2025",
      "source_url": "https://www.investegate.co.uk/announcement/rns/reach--rch/annual-results-for-year-ended-31-december-2025/9454694",
      "source_published": "3 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company results announcement. Reach publishes UK national and regional titles. Print advertising is reported inside print revenue.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-reach-circ-volume-2025"
    },
    {
      "id": "pra-reach-circ-volume-h1-2026",
      "sentence": "Reach plc print circulation volumes fell 22% year on year in the first half of 2026, according to its half-year results.",
      "value": -22,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reach plc",
      "source_title": "Half Year Results, 6 months ended 30 June 2026",
      "source_url": "https://data.fca.org.uk/artefacts/NSM/RNS/b43a6074-0a96-41d5-a34b-90b12ef87d1b.html",
      "source_published": "22 July 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/print-advertising-filings-2026-10-27.csv",
      "sample": "Company results announcement. Reach publishes UK national and regional titles. Print advertising is reported inside print revenue.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/print-advertising-statistics/#stat-pra-reach-circ-volume-h1-2026"
    }
  ]
}