{
  "title": "Reddit Statistics 2026: Users, Revenue, ARPU and Demographics",
  "url": "https://statisticsglobal.org/reddit-statistics/",
  "updated": "2026-10-31",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/reddit-statistics/)",
  "statistics": [
    {
      "id": "rd-dauq-q3-2026",
      "sentence": "Reddit averaged 130.3 million daily active uniques in Q3 2026, up 12% from 116.0 million a year earlier, according to Reddit, Inc.",
      "value": 130.3,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-dauq-q3-2026"
    },
    {
      "id": "rd-revenue-q3",
      "sentence": "Reddit revenue was $895.0 million in Q3 2026, up 53% from $584.9 million a year earlier, according to Reddit, Inc.",
      "value": 895,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-revenue-q3"
    },
    {
      "id": "rd-pew-adults",
      "sentence": "US adults who use Reddit made up 25% of adults in 2026, down from 26% in 2025, according to Pew Research Center.",
      "value": 25,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-pew-adults"
    },
    {
      "id": "rd-calc-arpu-gap",
      "sentence": "Reddit earned 5.7 times as much per US daily user as per international user in Q3 2026, calculated by StatisticsGlobal from Reddit, Inc. data.",
      "value": 5.7,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported. ARPU is quarterly revenue in a geography divided by average DAUq there. Ad revenue is assigned by where impressions are delivered.",
      "method": "US ARPU $13.82 / international ARPU $2.43 = 5.69, rounded to 5.7.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-arpu-gap"
    },
    {
      "id": "rd-calc-loggedout-share",
      "sentence": "Logged-out visitors made up 58.9% of Reddit daily active uniques in Q3 2026, calculated by StatisticsGlobal from Reddit, Inc. data.",
      "value": 58.9,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "Logged-out DAUq 76.8 million / total DAUq 130.3 million = 58.9%.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-loggedout-share"
    },
    {
      "id": "rd-wauq-q3-2026",
      "sentence": "Reddit averaged 515.2 million weekly active uniques in Q3 2026, up 16% from 443.8 million a year earlier, according to Reddit, Inc.",
      "value": 515.2,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-wauq-q3-2026"
    },
    {
      "id": "rd-dau-wau",
      "sentence": "Reddit daily active uniques equalled 25% of weekly active uniques in Q3 2026, according to Reddit, Inc.",
      "value": 25,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Form 10-Q, quarter ended September 30, 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000116/rddt-20260930.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported figures in the quarterly report filed with the SEC. Unaudited.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-dau-wau"
    },
    {
      "id": "rd-calc-ttm-revenue",
      "sentence": "Reddit revenue reached $3.09 billion in the 12 months to September 2026, calculated by StatisticsGlobal from Reddit, Inc. data.",
      "value": 3.09,
      "unit": "$ billion",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "Q4 2025 revenue = 2025 revenue $2,202.5 million (10-K) minus nine-month 2025 revenue $1,476.9 million = $725.6 million. Plus nine-month 2026 revenue $2,363.3 million = $3,088.9 million.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-ttm-revenue"
    },
    {
      "id": "rd-net-income-q3",
      "sentence": "Reddit net income was $283 million in Q3 2026, a net margin of 31.7%, up from $163 million a year earlier, according to Reddit, Inc.",
      "value": 283,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-net-income-q3"
    },
    {
      "id": "rd-posts-comments",
      "sentence": "Reddit held over 27 billion posts and comments in Q3 2026, according to Reddit, Inc.",
      "value": 27,
      "unit": "billion",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Q3 2026 Letter to Shareholders (Form 8-K exhibit 99.2)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/exhibit992q326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported figures and management commentary in the quarterly shareholder letter.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-posts-comments"
    },
    {
      "id": "rd-communities",
      "sentence": "Reddit had over 100,000 active communities in 2025, according to its annual report from Reddit, Inc.",
      "value": 100000,
      "unit": "",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "source_published": "February 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261017154146/https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "sample": "Audited annual financial statements and company-reported user metrics filed with the SEC.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-communities"
    },
    {
      "id": "rd-weekly-searchers",
      "sentence": "Over 80 million people searched on Reddit each week in Q4 2025, according to Reddit, Inc.",
      "value": 80,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "source_published": "February 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261017154146/https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "sample": "Audited annual financial statements and company-reported user metrics filed with the SEC.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-weekly-searchers"
    },
    {
      "id": "rd-dauq-q4-2025",
      "sentence": "Reddit averaged 121.4 million daily active uniques and 471.6 million weekly active uniques in Q4 2025, according to Reddit, Inc.",
      "value": 121.4,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "source_published": "February 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261017154146/https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "sample": "Audited annual financial statements and company-reported user metrics filed with the SEC.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-dauq-q4-2025"
    },
    {
      "id": "rd-dauq-qoq",
      "sentence": "Reddit daily active uniques were flat between Q2 and Q3 2026, as 3% growth outside the US offset a 5% fall in the US, according to Reddit, Inc.",
      "value": 0,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Form 10-Q, quarter ended September 30, 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000116/rddt-20260930.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported figures in the quarterly report filed with the SEC. Unaudited.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-dauq-qoq"
    },
    {
      "id": "rd-us-dauq",
      "sentence": "Reddit had 50.7 million daily active uniques in the United States in Q3 2026, down 2% from 51.6 million a year earlier, according to Reddit, Inc.",
      "value": 50.7,
      "unit": "million",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-us-dauq"
    },
    {
      "id": "rd-intl-dauq",
      "sentence": "Reddit had 79.6 million daily active uniques outside the United States in Q3 2026, up 24% from 64.4 million a year earlier, according to Reddit, Inc.",
      "value": 79.6,
      "unit": "million",
      "place": "Outside the US",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-intl-dauq"
    },
    {
      "id": "rd-calc-us-dauq-drop",
      "sentence": "Reddit lost about 2.5 million US daily active uniques between Q2 and Q3 2026, a 4.7% fall, calculated by StatisticsGlobal from Reddit, Inc. data.",
      "value": 2.5,
      "unit": "million",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "US DAUq 53.2 million in Q2 2026 (Q2 2026 results, Form 8-K exhibit 99.1, 30 July 2026) minus 50.7 million in Q3 2026 = 2.5 million. 2.5 / 53.2 = 4.7%.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-us-dauq-drop"
    },
    {
      "id": "rd-search-referrals",
      "sentence": "Search traffic to Reddit fell by more than 1 million referrals a week on average in October 2026, according to Reddit, Inc.",
      "value": 1,
      "unit": "million a week",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Q3 2026 Letter to Shareholders (Form 8-K exhibit 99.2)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/exhibit992q326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported figures and management commentary in the quarterly shareholder letter.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-search-referrals"
    },
    {
      "id": "rd-loggedin-dauq",
      "sentence": "Reddit had 53.5 million logged-in daily active uniques in Q3 2026, up 7% from 50.2 million a year earlier, according to Reddit, Inc.",
      "value": 53.5,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-loggedin-dauq"
    },
    {
      "id": "rd-loggedout-dauq",
      "sentence": "Reddit had 76.8 million logged-out daily active uniques in Q3 2026, up 17% from 65.8 million a year earlier, according to Reddit, Inc.",
      "value": 76.8,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-loggedout-dauq"
    },
    {
      "id": "rd-us-loggedin",
      "sentence": "Logged-in daily active uniques on Reddit in the US rose 1% to 23.4 million in Q3 2026, according to Reddit, Inc.",
      "value": 23.4,
      "unit": "million",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-us-loggedin"
    },
    {
      "id": "rd-us-loggedout",
      "sentence": "Logged-out daily active uniques on Reddit in the US fell 4% to 27.3 million in Q3 2026, according to Reddit, Inc.",
      "value": 27.3,
      "unit": "million",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-us-loggedout"
    },
    {
      "id": "rd-intl-loggedout",
      "sentence": "Logged-out daily active uniques on Reddit outside the US rose 33% to 49.5 million in Q3 2026, according to Reddit, Inc.",
      "value": 49.5,
      "unit": "million",
      "place": "Outside the US",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-intl-loggedout"
    },
    {
      "id": "rd-calc-us-loggedin-share",
      "sentence": "Logged-in users made up 46.2% of US Reddit daily active uniques in Q3 2026, against 37.8% outside the US, calculated by StatisticsGlobal from Reddit, Inc. data.",
      "value": 46.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "US logged-in DAUq 23.4 million / US DAUq 50.7 million = 46.2%. International 30.1 / 79.6 = 37.8%.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-us-loggedin-share"
    },
    {
      "id": "rd-revenue-2025",
      "sentence": "Reddit revenue was $2.20 billion in 2025, up from $1.30 billion in 2024 and $804 million in 2023, according to Reddit, Inc.",
      "value": 2.2,
      "unit": "$ billion",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "source_published": "February 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261017154146/https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "sample": "Audited annual financial statements and company-reported user metrics filed with the SEC.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-revenue-2025"
    },
    {
      "id": "rd-ad-revenue-2025",
      "sentence": "Reddit advertising revenue was $2.06 billion in 2025, up from $1.19 billion in 2024 and $789 million in 2023, according to Reddit, Inc.",
      "value": 2.06,
      "unit": "$ billion",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "source_published": "February 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261017154146/https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "sample": "Audited annual financial statements and company-reported user metrics filed with the SEC.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-ad-revenue-2025"
    },
    {
      "id": "rd-calc-revenue-cagr",
      "sentence": "Reddit revenue grew at a compound rate of 65.5% a year between 2023 and 2025, calculated by StatisticsGlobal from Reddit, Inc. data.",
      "value": 65.5,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Reddit, Inc.",
      "source_title": "Form 10-K, fiscal year ended December 31, 2025",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "source_published": "February 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261017154146/https://www.sec.gov/Archives/edgar/data/1713445/000171344526000022/rddt-20251231.htm",
      "sample": "Audited annual financial statements and company-reported user metrics filed with the SEC.",
      "method": "($2,202.5 million in 2025 / $804.0 million in 2023) ^ (1/2) - 1 = 65.5%. Revenue grew 2.74 times over the two years.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-revenue-cagr"
    },
    {
      "id": "rd-ad-revenue-q3",
      "sentence": "Reddit advertising revenue was $847 million in Q3 2026, up 54% year on year, according to Reddit, Inc.",
      "value": 847,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-ad-revenue-q3"
    },
    {
      "id": "rd-other-revenue-q3",
      "sentence": "Reddit other revenue, from content licensing and products sold to users, was $48 million in Q3 2026, up 35% year on year, according to Reddit, Inc.",
      "value": 48,
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-other-revenue-q3"
    },
    {
      "id": "rd-calc-ad-share",
      "sentence": "Advertising made up 94.6% of Reddit revenue in Q3 2026, calculated by StatisticsGlobal from Reddit, Inc. data.",
      "value": 94.6,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "Ad revenue $847 million / total revenue $895 million = 94.6%.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-ad-share"
    },
    {
      "id": "rd-ad-price",
      "sentence": "The price of ads on Reddit rose about 34% year on year in Q3 2026, while ad impressions rose about 15%, according to Reddit, Inc.",
      "value": 34,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Form 10-Q, quarter ended September 30, 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000116/rddt-20260930.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported figures in the quarterly report filed with the SEC. Unaudited.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-ad-price"
    },
    {
      "id": "rd-q4-guidance",
      "sentence": "Reddit expects revenue of $1,000 million to $1,030 million in Q4 2026, according to its Q3 2026 results from Reddit, Inc.",
      "value": "1,000-1,030",
      "unit": "$ million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-q4-guidance"
    },
    {
      "id": "rd-calc-q4-guidance-growth",
      "sentence": "Reddit Q4 2026 revenue guidance implies growth of 38% to 42% on Q4 2025, calculated by StatisticsGlobal from Reddit, Inc. data.",
      "value": "38-42",
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "Guidance $1,000 million and $1,030 million / Q4 2025 revenue $725.6 million (2025 revenue $2,202.5 million minus nine-month 2025 revenue $1,476.9 million) = 1.378 and 1.420.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-q4-guidance-growth"
    },
    {
      "id": "rd-us-revenue-q3",
      "sentence": "Reddit US revenue was $718.9 million in Q3 2026, up 50% from $479.6 million a year earlier, according to Reddit, Inc.",
      "value": 718.9,
      "unit": "$ million",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-us-revenue-q3"
    },
    {
      "id": "rd-intl-revenue-q3",
      "sentence": "Reddit international revenue was $176.1 million in Q3 2026, up 67% from $105.3 million a year earlier, according to Reddit, Inc.",
      "value": 176.1,
      "unit": "$ million",
      "place": "Outside the US",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-intl-revenue-q3"
    },
    {
      "id": "rd-calc-us-share-dauq",
      "sentence": "US users made up 38.9% of Reddit daily active uniques in Q3 2026, calculated by StatisticsGlobal from Reddit, Inc. data.",
      "value": 38.9,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "US DAUq 50.7 million / global DAUq 130.3 million = 38.9%.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-us-share-dauq"
    },
    {
      "id": "rd-calc-us-share-revenue",
      "sentence": "The US produced 80.3% of Reddit revenue in Q3 2026 with 38.9% of its daily users, calculated by StatisticsGlobal from Reddit, Inc. data.",
      "value": 80.3,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "US revenue $718.9 million / total revenue $895.0 million = 80.3%. US DAUq 50.7 million / global 130.3 million = 38.9%. Revenue is split by customer billing address.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-us-share-revenue"
    },
    {
      "id": "rd-calc-intl-gap",
      "sentence": "International users made up 61.1% of Reddit daily active uniques but 19.7% of revenue in Q3 2026, calculated by StatisticsGlobal from Reddit, Inc. data.",
      "value": 61.1,
      "unit": "%",
      "place": "Outside the US",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported user metrics. DAUq counts unique identified visitors in a 24-hour period, logged in or not, averaged over the quarter. Revenue split by customer billing address.",
      "method": "International DAUq 79.6 million / 130.3 million = 61.1%. International revenue $176.1 million / $895.0 million = 19.7%.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-intl-gap"
    },
    {
      "id": "rd-arpu-global",
      "sentence": "Reddit average revenue per daily active unique was $6.87 in Q3 2026, up 36% from $5.04 a year earlier, according to Reddit, Inc.",
      "value": 6.87,
      "unit": "$",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported. ARPU is quarterly revenue in a geography divided by average DAUq there. Ad revenue is assigned by where impressions are delivered.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-arpu-global"
    },
    {
      "id": "rd-arpu-us",
      "sentence": "Reddit average revenue per daily active unique in the US was $13.82 in Q3 2026, up 53% from $9.04 a year earlier, according to Reddit, Inc.",
      "value": 13.82,
      "unit": "$",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported. ARPU is quarterly revenue in a geography divided by average DAUq there. Ad revenue is assigned by where impressions are delivered.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-arpu-us"
    },
    {
      "id": "rd-arpu-intl",
      "sentence": "Reddit average revenue per daily active unique outside the US was $2.43 in Q3 2026, up 32% from $1.84 a year earlier, according to Reddit, Inc.",
      "value": 2.43,
      "unit": "$",
      "place": "Outside the US",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Reddit, Inc.",
      "source_title": "Reddit Reports Third Quarter 2026 Results (Form 8-K exhibit 99.1)",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1713445/000171344526000114/earningspressreleaseq326.htm",
      "source_published": "29 October 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/reddit-q3-2026-2026-10-31.csv",
      "sample": "Company-reported. ARPU is quarterly revenue in a geography divided by average DAUq there. Ad revenue is assigned by where impressions are delivered.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-arpu-intl"
    },
    {
      "id": "rd-pew-2019",
      "sentence": "US adults who used Reddit made up 11% of adults in 2019, according to Pew Research Center.",
      "value": 11,
      "unit": "%",
      "place": "United States",
      "data_year": "2019",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "Pew Research Center phone survey of US adults, February 2019. Pew changed survey mode in 2023, so later figures are not strictly comparable.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-pew-2019"
    },
    {
      "id": "rd-calc-pew-growth",
      "sentence": "The share of US adults using Reddit rose 2.3 times between 2019 and 2026, from 11% to 25%, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 2.3,
      "unit": "x",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "25% (2026) / 11% (2019) = 2.27, rounded to 2.3. Pew moved from phone to web, mail and phone surveys in 2023, so part of the change may reflect method.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-pew-growth"
    },
    {
      "id": "rd-pew-18-29",
      "sentence": "US adults aged 18 to 29 who use Reddit made up 40% of that age group in 2026, according to Pew Research Center.",
      "value": 40,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-pew-18-29"
    },
    {
      "id": "rd-pew-30-49",
      "sentence": "US adults aged 30 to 49 who use Reddit made up 35% of that age group in 2026, according to Pew Research Center.",
      "value": 35,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-pew-30-49"
    },
    {
      "id": "rd-pew-50-64",
      "sentence": "US adults aged 50 to 64 who use Reddit made up 18% of that age group in 2026, according to Pew Research Center.",
      "value": 18,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-pew-50-64"
    },
    {
      "id": "rd-pew-65",
      "sentence": "US adults aged 65 and over who use Reddit made up 6% of that age group in 2026, according to Pew Research Center.",
      "value": 6,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-pew-65"
    },
    {
      "id": "rd-calc-pew-age-gap",
      "sentence": "US adults aged 18 to 29 were 6.7 times as likely as those aged 65 and over to use Reddit in 2026, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 6.7,
      "unit": "x",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "40% of adults aged 18 to 29 / 6% of adults aged 65+ = 6.67, rounded to 6.7.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-pew-age-gap"
    },
    {
      "id": "rd-pew-men",
      "sentence": "US men who use Reddit made up 27% of men in 2026, against 23% of women, according to Pew Research Center.",
      "value": 27,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-pew-men"
    },
    {
      "id": "rd-pew-college",
      "sentence": "US college graduates who use Reddit made up 36% of graduates in 2026, against 12% of adults with high school or less, according to Pew Research Center.",
      "value": 36,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-pew-college"
    },
    {
      "id": "rd-pew-income",
      "sentence": "US adults in households earning $100,000 or more who use Reddit made up 36% of that group in 2026, against 16% under $30,000, according to Pew Research Center.",
      "value": 36,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-pew-income"
    },
    {
      "id": "rd-pew-asian",
      "sentence": "Asian American adults who use Reddit made up 43% of that group in 2026, the highest of any racial or ethnic group, according to Pew Research Center.",
      "value": 43,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026. Pew says estimates for Asian adults represent English speakers only.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-pew-asian"
    },
    {
      "id": "rd-edison-2026",
      "sentence": "Americans aged 12 and over who currently use Reddit made up 38% of that population in January 2026, according to Edison Research.",
      "value": 38,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2026",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "source_published": "March 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "sample": "2,050 people aged 12+ surveyed online in January 2026, half from the probability-based SSRS Opinion Panel and half from a non-probability sample, weighted to the US 12+ population.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-edison-2026"
    },
    {
      "id": "rd-edison-2025",
      "sentence": "Americans aged 12 and over who currently used Reddit made up 26% of that population in January 2025, according to Edison Research.",
      "value": 26,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2025",
      "source_url": "https://ssrs.com/wp-content/uploads/The-Infinite-Dial-2025.pdf",
      "source_published": "March 2025, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-dial-2025-social-2026-10-31.csv",
      "sample": "5,020 people aged 12+ surveyed in January 2025 (1,006 by telephone, 4,014 online), weighted to the US 12+ population.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-edison-2025"
    },
    {
      "id": "rd-calc-edison-pew-gap",
      "sentence": "Estimates of Reddit use among Americans differed by 13 points in 2026, 38% from Edison Research and 25% from Pew Research Center, calculated by StatisticsGlobal from Edison Research and Pew Research Center data.",
      "value": 13,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2026",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "source_published": "March 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "sample": "2,050 people aged 12+ surveyed online in January 2026, half from the probability-based SSRS Opinion Panel and half from a non-probability sample, weighted to the US 12+ population.",
      "method": "Edison Research 38% of people aged 12+ (January 2026) minus Pew Research Center 25% of adults 18+ (January to June 2026) = 13 percentage points. The surveys differ in age range, sample and question wording.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-calc-edison-pew-gap"
    },
    {
      "id": "rd-edison-men",
      "sentence": "Men made up 70% of Americans aged 12 and over who use Reddit more than any other social platform in January 2026, according to Edison Research.",
      "value": 70,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2026",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "source_published": "March 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "sample": "2,050 people aged 12+ surveyed online in January 2026, half from the probability-based SSRS Opinion Panel and half from a non-probability sample, weighted to the US 12+ population.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/reddit-statistics/#stat-rd-edison-men"
    }
  ]
}