{
  "title": "Sales Statistics 2026: Quota, Pay, Buyers, AI and Sales Jobs",
  "url": "https://statisticsglobal.org/sales-statistics/",
  "updated": "2026-10-25",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/sales-statistics/)",
  "statistics": [
    {
      "id": "sl-bg-quota-attainment-2026",
      "sentence": "48% of B2B account executives achieved their annual quota in 2026, down from 51% in 2024, according to The Bridge Group.",
      "value": 48,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "The Bridge Group",
      "source_title": "State of Sales: 2026 AE Models, Motions and Metrics Research",
      "source_url": "https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "source_published": "23 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005084539/https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "sample": "Survey of 158 B2B companies on account executive (AE) quota, pay, ramp and AI use, published June 2026. Company-level figures from responding firms. The free summary does not give fieldwork dates or country mix.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bg-quota-attainment-2026"
    },
    {
      "id": "sl-rv-attainment-q3-2025",
      "sentence": "Average quota attainment for cloud and software sales reps was 43.24% in Q3 2025, the highest since Q2 2023, according to RepVue.",
      "value": 43.24,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "RepVue",
      "source_title": "Cloud Sales Index Q3 2025",
      "source_url": "https://repvue.com/cloud-index/2025/Q3",
      "source_published": "Q3 2025 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20251119045523/https://www.repvue.com/cloud-index/2025/Q3",
      "sample": "RepVue Cloud Sales Index: self-reported ratings from quota-carrying sales professionals at public and private US cloud and software companies. Q1 2025: 239 companies, about 44,000 ratings. Q2 2025: 246 companies, about 47,000. Q3 2025: 249 companies, about 49,720.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-rv-attainment-q3-2025"
    },
    {
      "id": "sl-bg-ote-2026",
      "sentence": "Median on-target earnings for B2B account executives reached $200,000 in 2026, up from $190,000 in 2024 and $167,000 in 2022, according to The Bridge Group.",
      "value": 200000,
      "unit": "USD",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "The Bridge Group",
      "source_title": "State of Sales: 2026 AE Models, Motions and Metrics Research",
      "source_url": "https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "source_published": "23 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005084539/https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "sample": "Survey of 158 B2B companies on account executive (AE) quota, pay, ramp and AI use, published June 2026. Company-level figures from responding firms. The free summary does not give fieldwork dates or country mix.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bg-ote-2026"
    },
    {
      "id": "sl-sf-time-selling-2025",
      "sentence": "Sales reps spent 40% of their time actually selling in 2025, and Gen Z reps 35%, according to Salesforce.",
      "value": 40,
      "unit": "%",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales report, 7th edition (announcement)",
      "source_url": "https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "source_published": "3 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261015054859/https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "sample": "Double-anonymous survey of 4,050 sales professionals (leaders, reps, partner reps, SDRs/BDRs and sales operations) in 22 countries, August to September 2025, run by Salesforce.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-sf-time-selling-2025"
    },
    {
      "id": "sl-bls-median-wage-2025",
      "sentence": "The median annual wage for US sales occupations was $38,530 in May 2025, according to the US Bureau of Labor Statistics.",
      "value": 38530,
      "unit": "USD",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Sales Occupations",
      "source_url": "https://www.bls.gov/ooh/sales/home.htm",
      "source_published": "last modified 27 August 2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bls/ooh-sales-occupations-2026-10-25.csv",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-median-wage-2025"
    },
    {
      "id": "sl-bg-quota-attainment-change-2026",
      "sentence": "The share of B2B account executives hitting annual quota fell by 3 percentage points between 2024 and 2026, calculated by StatisticsGlobal from The Bridge Group data.",
      "value": -3,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "The Bridge Group",
      "source_title": "State of Sales: 2026 AE Models, Motions and Metrics Research",
      "source_url": "https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "source_published": "23 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005084539/https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "sample": "Survey of 158 B2B companies on account executive (AE) quota, pay, ramp and AI use, published June 2026. Company-level figures from responding firms. The free summary does not give fieldwork dates or country mix.",
      "method": "48% of AEs at quota in 2026 minus 51% in 2024 = -3 percentage points (The Bridge Group, 2026 AE Models, Motions and Metrics).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bg-quota-attainment-change-2026"
    },
    {
      "id": "sl-rv-attainment-q1-2025",
      "sentence": "Average quota attainment for cloud and software sales reps was 43.3% in Q1 2025, according to RepVue.",
      "value": 43.3,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "RepVue",
      "source_title": "Cloud Sales Index Q1 2025",
      "source_url": "https://www.repvue.com/cloud-index/2025/Q1",
      "source_published": "Q1 2025 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20250716164524/https://www.repvue.com/cloud-index/2025/Q1",
      "sample": "RepVue Cloud Sales Index: self-reported ratings from quota-carrying sales professionals at public and private US cloud and software companies. Q1 2025: 239 companies, about 44,000 ratings. Q2 2025: 246 companies, about 47,000. Q3 2025: 249 companies, about 49,720.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-rv-attainment-q1-2025"
    },
    {
      "id": "sl-rv-attainment-q2-2025",
      "sentence": "Average quota attainment for cloud and software sales reps was 42.69% in Q2 2025, according to RepVue.",
      "value": 42.69,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "RepVue",
      "source_title": "Cloud Sales Index Q2 2025",
      "source_url": "https://repvue.com/cloud-index/2025/Q2",
      "source_published": "Q2 2025 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20251004005835/https://www.repvue.com/cloud-index/2025/Q2",
      "sample": "RepVue Cloud Sales Index: self-reported ratings from quota-carrying sales professionals at public and private US cloud and software companies. Q1 2025: 239 companies, about 44,000 ratings. Q2 2025: 246 companies, about 47,000. Q3 2025: 249 companies, about 49,720.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-rv-attainment-q2-2025"
    },
    {
      "id": "sl-rv-attainment-avg-2025",
      "sentence": "Cloud and software sales reps averaged 43.08% quota attainment across the first three quarters of 2025, calculated by StatisticsGlobal from RepVue data.",
      "value": 43.08,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "RepVue",
      "source_title": "Cloud Sales Index Q3 2025",
      "source_url": "https://repvue.com/cloud-index/2025/Q3",
      "source_published": "Q3 2025 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20251119045523/https://www.repvue.com/cloud-index/2025/Q3",
      "sample": "RepVue Cloud Sales Index: self-reported ratings from quota-carrying sales professionals at public and private US cloud and software companies. Q1 2025: 239 companies, about 44,000 ratings. Q2 2025: 246 companies, about 47,000. Q3 2025: 249 companies, about 49,720.",
      "method": "(43.3% Q1 + 42.69% Q2 + 43.24% Q3) / 3 = 43.08% (RepVue Cloud Sales Index, 2025). Simple average of the three published quarterly figures, not weighted by ratings.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-rv-attainment-avg-2025"
    },
    {
      "id": "sl-rv-enterprise-attainment-q3-2025",
      "sentence": "Cloud sales reps working deals over $200,000 averaged 48.33% quota attainment in Q3 2025, according to RepVue.",
      "value": 48.33,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "RepVue",
      "source_title": "Cloud Sales Index Q3 2025",
      "source_url": "https://repvue.com/cloud-index/2025/Q3",
      "source_published": "Q3 2025 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20251119045523/https://www.repvue.com/cloud-index/2025/Q3",
      "sample": "RepVue Cloud Sales Index: self-reported ratings from quota-carrying sales professionals at public and private US cloud and software companies. Q1 2025: 239 companies, about 44,000 ratings. Q2 2025: 246 companies, about 47,000. Q3 2025: 249 companies, about 49,720.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-rv-enterprise-attainment-q3-2025"
    },
    {
      "id": "sl-bg-ote-growth-2022-2026",
      "sentence": "Median B2B account executive on-target earnings rose 19.8% from 2022 to 2026, calculated by StatisticsGlobal from The Bridge Group data.",
      "value": 19.8,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "The Bridge Group",
      "source_title": "State of Sales: 2026 AE Models, Motions and Metrics Research",
      "source_url": "https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "source_published": "23 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005084539/https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "sample": "Survey of 158 B2B companies on account executive (AE) quota, pay, ramp and AI use, published June 2026. Company-level figures from responding firms. The free summary does not give fieldwork dates or country mix.",
      "method": "($200,000 in 2026 / $167,000 in 2022) - 1 = 19.76%, rounded to 19.8%. From 2024 ($190,000) the rise was 5.3% (The Bridge Group).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bg-ote-growth-2022-2026"
    },
    {
      "id": "sl-bg-quota-2026",
      "sentence": "Median annual quota for B2B account executives was $960,000 in 2026, with a quota-to-OTE ratio of 4.6x, up from 4.2x in 2024, according to The Bridge Group.",
      "value": 960000,
      "unit": "USD",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "The Bridge Group",
      "source_title": "State of Sales: 2026 AE Models, Motions and Metrics Research",
      "source_url": "https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "source_published": "23 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005084539/https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "sample": "Survey of 158 B2B companies on account executive (AE) quota, pay, ramp and AI use, published June 2026. Company-level figures from responding firms. The free summary does not give fieldwork dates or country mix.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bg-quota-2026"
    },
    {
      "id": "sl-bg-ramp-2026",
      "sentence": "New B2B account executives took 6.2 months to ramp in 2026, according to The Bridge Group.",
      "value": 6.2,
      "unit": "months",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "The Bridge Group",
      "source_title": "State of Sales: 2026 AE Models, Motions and Metrics Research",
      "source_url": "https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "source_published": "23 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005084539/https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "sample": "Survey of 158 B2B companies on account executive (AE) quota, pay, ramp and AI use, published June 2026. Company-level figures from responding firms. The free summary does not give fieldwork dates or country mix.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bg-ramp-2026"
    },
    {
      "id": "sl-bg-ramp-cost-2026",
      "sentence": "A B2B account executive on median pay earned about $103,000 of on-target earnings during a typical ramp in 2026, calculated by StatisticsGlobal from The Bridge Group data.",
      "value": 103333,
      "unit": "USD",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "The Bridge Group",
      "source_title": "State of Sales: 2026 AE Models, Motions and Metrics Research",
      "source_url": "https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "source_published": "23 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005084539/https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "sample": "Survey of 158 B2B companies on account executive (AE) quota, pay, ramp and AI use, published June 2026. Company-level figures from responding firms. The free summary does not give fieldwork dates or country mix.",
      "method": "$200,000 median OTE x (6.2 months / 12) = $103,333. Assumes OTE is paid evenly through the ramp. Real ramp pay depends on guarantees and draws, and excludes hiring, benefits and manager time.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bg-ramp-cost-2026"
    },
    {
      "id": "sl-bg-experience-2026",
      "sentence": "B2B companies required an average of 3.7 years of experience to hire an account executive in 2026, up from 2.7 years in 2022, according to The Bridge Group.",
      "value": 3.7,
      "unit": "years",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "The Bridge Group",
      "source_title": "State of Sales: 2026 AE Models, Motions and Metrics Research",
      "source_url": "https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "source_published": "23 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005084539/https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "sample": "Survey of 158 B2B companies on account executive (AE) quota, pay, ramp and AI use, published June 2026. Company-level figures from responding firms. The free summary does not give fieldwork dates or country mix.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bg-experience-2026"
    },
    {
      "id": "sl-g-rep-free-2025",
      "sentence": "67% of B2B buyers preferred a rep-free buying experience in 2025, according to Gartner.",
      "value": 67,
      "unit": "%",
      "place": "Global (country mix not published)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-03-09-gartner-sales-survey-finds-67-percent-of-b2b-buyers-prefer-a-rep-free-experience",
      "source_published": "9 March 2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/b2b-buyer-surveys-2026-10-25.csv",
      "sample": "Gartner survey of 646 B2B buyers, August to September 2025. Gartner does not publish the countries or weighting in its press release.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-g-rep-free-2025"
    },
    {
      "id": "sl-g-rep-free-2024",
      "sentence": "61% of B2B buyers preferred a rep-free buying experience in 2024, according to Gartner.",
      "value": 61,
      "unit": "%",
      "place": "Global (country mix not published)",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Sales Survey Finds 61% of B2B Buyers Prefer a Rep-Free Buying Experience",
      "source_url": "https://gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience",
      "source_published": "25 June 2025, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/b2b-buyer-surveys-2026-10-25.csv",
      "sample": "Gartner survey of 632 B2B buyers, August to September 2024. Gartner does not publish the countries or weighting in its press release.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-g-rep-free-2024"
    },
    {
      "id": "sl-g-rep-free-change-2025",
      "sentence": "The share of B2B buyers preferring a rep-free experience rose 6 percentage points between Gartner surveys in 2024 and 2025, calculated by StatisticsGlobal from Gartner data.",
      "value": 6,
      "unit": "points",
      "place": "Global (country mix not published)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Gartner",
      "source_title": "Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-03-09-gartner-sales-survey-finds-67-percent-of-b2b-buyers-prefer-a-rep-free-experience",
      "source_published": "9 March 2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/b2b-buyer-surveys-2026-10-25.csv",
      "sample": "Gartner survey of 646 B2B buyers, August to September 2025. Gartner does not publish the countries or weighting in its press release.",
      "method": "67% (646 buyers, Aug-Sep 2025) minus 61% (632 buyers, Aug-Sep 2024) = 6 percentage points. Wording differs slightly between the two releases: \"rep-free experience\" in 2026, \"overall rep-free buying experience\" in 2025.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-g-rep-free-change-2025"
    },
    {
      "id": "sl-g-validate-ai-2025",
      "sentence": "69% of B2B buyers preferred to validate AI-generated insights with sales reps in 2025, according to Gartner.",
      "value": 69,
      "unit": "%",
      "place": "Global (country mix not published)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-05-20-gartner-survey-finds-sixty-nine-percent-of-b-two-b-buyers-turn-to-sales-reps-to-validate-ai-generated-insights",
      "source_published": "20 May 2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/b2b-buyer-surveys-2026-10-25.csv",
      "sample": "Gartner survey of 645 B2B buyers, August to September 2025. Gartner does not publish the countries or weighting in its press release.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-g-validate-ai-2025"
    },
    {
      "id": "sl-g-ai-purchase-2025",
      "sentence": "45% of B2B buyers used AI during a recent purchase in 2025, according to Gartner.",
      "value": 45,
      "unit": "%",
      "place": "Global (country mix not published)",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Sales Survey Finds 67% of B2B Buyers Prefer a Rep-Free Experience",
      "source_url": "https://www.gartner.com/en/newsroom/press-releases/2026-03-09-gartner-sales-survey-finds-67-percent-of-b2b-buyers-prefer-a-rep-free-experience",
      "source_published": "9 March 2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/b2b-buyer-surveys-2026-10-25.csv",
      "sample": "Gartner survey of 646 B2B buyers, August to September 2025. Gartner does not publish the countries or weighting in its press release.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-g-ai-purchase-2025"
    },
    {
      "id": "sl-g-irrelevant-outreach-2024",
      "sentence": "73% of B2B buyers avoided suppliers that sent irrelevant outreach in 2024, according to Gartner.",
      "value": 73,
      "unit": "%",
      "place": "Global (country mix not published)",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Gartner",
      "source_title": "Gartner Sales Survey Finds 61% of B2B Buyers Prefer a Rep-Free Buying Experience",
      "source_url": "https://gartner.com/en/newsroom/press-releases/2025-06-25-gartner-sales-survey-finds-61-percent-of-b2b-buyers-prefer-a-rep-free-buying-experience",
      "source_published": "25 June 2025, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/gartner/b2b-buyer-surveys-2026-10-25.csv",
      "sample": "Gartner survey of 632 B2B buyers, August to September 2024. Gartner does not publish the countries or weighting in its press release.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-g-irrelevant-outreach-2024"
    },
    {
      "id": "sl-sf-non-selling-hours-2025",
      "sentence": "A sales rep on a 40-hour week spent about 24 hours on tasks other than selling in 2025, calculated by StatisticsGlobal from Salesforce data.",
      "value": 24,
      "unit": "hours",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Salesforce",
      "source_title": "State of Sales report, 7th edition (announcement)",
      "source_url": "https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "source_published": "3 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261015054859/https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "sample": "Double-anonymous survey of 4,050 sales professionals (leaders, reps, partner reps, SDRs/BDRs and sales operations) in 22 countries, August to September 2025, run by Salesforce.",
      "method": "40 hours x (100% - 40% of time spent selling) = 24 hours. The 40-hour week is our assumption. Salesforce reports the 40% share, not hours.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-sf-non-selling-hours-2025"
    },
    {
      "id": "sl-sf-cold-outreach-2025",
      "sentence": "48% of sales reps said they lacked bandwidth for adequate cold outreach in 2025, according to Salesforce.",
      "value": 48,
      "unit": "%",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales report, 7th edition (announcement)",
      "source_url": "https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "source_published": "3 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261015054859/https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "sample": "Double-anonymous survey of 4,050 sales professionals (leaders, reps, partner reps, SDRs/BDRs and sales operations) in 22 countries, August to September 2025, run by Salesforce.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-sf-cold-outreach-2025"
    },
    {
      "id": "sl-sf-feedback-2025",
      "sentence": "46% of sales reps rarely got feedback on their sales conversations in 2025, according to Salesforce.",
      "value": 46,
      "unit": "%",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales report, 7th edition (announcement)",
      "source_url": "https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "source_published": "3 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261015054859/https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "sample": "Double-anonymous survey of 4,050 sales professionals (leaders, reps, partner reps, SDRs/BDRs and sales operations) in 22 countries, August to September 2025, run by Salesforce.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-sf-feedback-2025"
    },
    {
      "id": "sl-sf-ai-use-2025",
      "sentence": "87% of sales organisations used some form of AI in 2025, according to Salesforce.",
      "value": 87,
      "unit": "%",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales report, 7th edition (announcement)",
      "source_url": "https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "source_published": "3 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261015054859/https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "sample": "Double-anonymous survey of 4,050 sales professionals (leaders, reps, partner reps, SDRs/BDRs and sales operations) in 22 countries, August to September 2025, run by Salesforce.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-sf-ai-use-2025"
    },
    {
      "id": "sl-sf-agents-2025",
      "sentence": "54% of sellers had used AI agents in 2025, according to Salesforce.",
      "value": 54,
      "unit": "%",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales report, 7th edition (announcement)",
      "source_url": "https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "source_published": "3 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261015054859/https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "sample": "Double-anonymous survey of 4,050 sales professionals (leaders, reps, partner reps, SDRs/BDRs and sales operations) in 22 countries, August to September 2025, run by Salesforce.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-sf-agents-2025"
    },
    {
      "id": "sl-sf-top-performer-agents-2025",
      "sentence": "Top-performing sellers were 1.7 times more likely than underperformers to use prospecting AI agents in 2025, according to Salesforce.",
      "value": 1.7,
      "unit": "times",
      "place": "22 countries",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Salesforce",
      "source_title": "State of Sales report, 7th edition (announcement)",
      "source_url": "https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "source_published": "3 February 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261015054859/https://www.salesforce.com/news/stories/state-of-sales-report-announcement-2026/",
      "sample": "Double-anonymous survey of 4,050 sales professionals (leaders, reps, partner reps, SDRs/BDRs and sales operations) in 22 countries, August to September 2025, run by Salesforce.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-sf-top-performer-agents-2025"
    },
    {
      "id": "sl-bg-ai-tercile-gap-2026",
      "sentence": "B2B companies most engaged with AI had 18 points more account executives at quota than the least engaged in 2026, calculated by StatisticsGlobal from The Bridge Group data.",
      "value": 18,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "The Bridge Group",
      "source_title": "State of Sales: 2026 AE Models, Motions and Metrics Research",
      "source_url": "https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "source_published": "23 June 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261005084539/https://blog.bridgegroupinc.com/2026-ae-compensation-quota-ai-metrics",
      "sample": "Survey of 158 B2B companies on account executive (AE) quota, pay, ramp and AI use, published June 2026. Company-level figures from responding firms. The free summary does not give fieldwork dates or country mix.",
      "method": "57% of reps at quota in the highest AI Engagement Score tercile minus 39% in the lowest tercile = 18 percentage points (The Bridge Group, 2026). The Bridge Group calls this observational, not causal.",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bg-ai-tercile-gap-2026"
    },
    {
      "id": "sl-bls-wage-ratio-2025",
      "sentence": "US sales occupations earned 75.6% of the all-occupation median wage in May 2025, a gap of $12,450, calculated by StatisticsGlobal from US Bureau of Labor Statistics data.",
      "value": 75.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Sales Occupations",
      "source_url": "https://www.bls.gov/ooh/sales/home.htm",
      "source_published": "last modified 27 August 2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bls/ooh-sales-occupations-2026-10-25.csv",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "$38,530 sales occupations median / $50,980 all occupations median = 75.6%. $50,980 - $38,530 = $12,450 (BLS, May 2025).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-wage-ratio-2025"
    },
    {
      "id": "sl-bls-openings-2035",
      "sentence": "US sales occupations are projected to have about 1.7 million openings a year from 2025 to 2035, even as employment declines, according to the US Bureau of Labor Statistics.",
      "value": 1700000,
      "unit": "openings a year",
      "place": "United States",
      "data_year": "2035",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Sales Occupations",
      "source_url": "https://www.bls.gov/ooh/sales/home.htm",
      "source_published": "last modified 27 August 2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bls/ooh-sales-occupations-2026-10-25.csv",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-openings-2035"
    },
    {
      "id": "sl-bls-sales-managers-2025",
      "sentence": "US sales managers earned a median $148,270 a year in May 2025 and held 650,100 jobs, according to the US Bureau of Labor Statistics.",
      "value": 148270,
      "unit": "USD",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Sales Managers",
      "source_url": "https://www.bls.gov/ooh/management/sales-managers.htm",
      "source_published": "2026 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261015091804/https://www.bls.gov/ooh/management/sales-managers.htm",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-sales-managers-2025"
    },
    {
      "id": "sl-bls-sales-engineers-2025",
      "sentence": "US sales engineers earned a median $124,900 a year in May 2025, the highest in its sales occupations group, according to the US Bureau of Labor Statistics.",
      "value": 124900,
      "unit": "USD",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Sales Engineers",
      "source_url": "https://www.bls.gov/ooh/sales/sales-engineers.htm",
      "source_published": "2026 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261011202534/https://www.bls.gov/ooh/sales/sales-engineers.htm",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-sales-engineers-2025"
    },
    {
      "id": "sl-bls-wholesale-reps-2025",
      "sentence": "US wholesale and manufacturing sales representatives earned a median $76,460 in May 2025 and held 1,571,400 jobs, according to the US Bureau of Labor Statistics.",
      "value": 76460,
      "unit": "USD",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Wholesale and Manufacturing Sales Representatives",
      "source_url": "https://www.bls.gov/ooh/sales/wholesale-and-manufacturing-sales-representatives.htm",
      "source_published": "2026 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261004092542/https://www.bls.gov/ooh/sales/wholesale-and-manufacturing-sales-representatives.htm",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-wholesale-reps-2025"
    },
    {
      "id": "sl-bls-technical-premium-2025",
      "sentence": "US sales reps for technical and scientific products earned a median $32,840 more than other wholesale reps in May 2025, calculated by StatisticsGlobal from US Bureau of Labor Statistics data.",
      "value": 32840,
      "unit": "USD",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Wholesale and Manufacturing Sales Representatives",
      "source_url": "https://www.bls.gov/ooh/sales/wholesale-and-manufacturing-sales-representatives.htm",
      "source_published": "2026 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261004092542/https://www.bls.gov/ooh/sales/wholesale-and-manufacturing-sales-representatives.htm",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "$104,920 technical and scientific products median - $72,080 other products median = $32,840 (BLS, May 2025).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-technical-premium-2025"
    },
    {
      "id": "sl-bls-engineer-retail-ratio-2025",
      "sentence": "US sales engineers earned 3.5 times the median pay of retail sales workers in May 2025, calculated by StatisticsGlobal from US Bureau of Labor Statistics data.",
      "value": 3.5,
      "unit": "times",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Sales Occupations",
      "source_url": "https://www.bls.gov/ooh/sales/home.htm",
      "source_published": "last modified 27 August 2026, accessed 25 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/bls/ooh-sales-occupations-2026-10-25.csv",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "$124,900 sales engineers median / $35,560 retail sales workers median = 3.51 (BLS, May 2025).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-engineer-retail-ratio-2025"
    },
    {
      "id": "sl-bls-retail-workers-2025",
      "sentence": "US retail sales workers held 4,271,400 jobs in 2025 and earned a median $35,560 a year, according to the US Bureau of Labor Statistics.",
      "value": 4271400,
      "unit": "jobs",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Retail Sales Workers",
      "source_url": "https://www.bls.gov/ooh/sales/retail-sales-workers.htm",
      "source_published": "2026 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260916035947/https://www.bls.gov/ooh/sales/retail-sales-workers.htm",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-retail-workers-2025"
    },
    {
      "id": "sl-bls-cashiers-decline-2035",
      "sentence": "US cashier jobs are projected to fall 6%, or 200,600 jobs, from 2025 to 2035, according to the US Bureau of Labor Statistics.",
      "value": -6,
      "unit": "%",
      "place": "United States",
      "data_year": "2035",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Cashiers",
      "source_url": "https://www.bls.gov/ooh/sales/cashiers.htm",
      "source_published": "2026 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20260906123716/https://www.bls.gov/ooh/sales/cashiers.htm",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-cashiers-decline-2035"
    },
    {
      "id": "sl-bls-insurance-agents-2025",
      "sentence": "US insurance sales agents earned a median $62,280 in May 2025 and held 572,600 jobs, according to the US Bureau of Labor Statistics.",
      "value": 62280,
      "unit": "USD",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Insurance Sales Agents",
      "source_url": "https://www.bls.gov/ooh/sales/insurance-sales-agents.htm",
      "source_published": "2026 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261010140726/https://www.bls.gov/ooh/sales/insurance-sales-agents.htm",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-insurance-agents-2025"
    },
    {
      "id": "sl-bls-manager-industry-gap-2025",
      "sentence": "US sales managers in finance and insurance earned a median $74,440 more than those in retail trade in May 2025, calculated by StatisticsGlobal from US Bureau of Labor Statistics data.",
      "value": 74440,
      "unit": "USD",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "US Bureau of Labor Statistics",
      "source_title": "Occupational Outlook Handbook: Sales Managers",
      "source_url": "https://www.bls.gov/ooh/management/sales-managers.htm",
      "source_published": "2026 edition, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261015091804/https://www.bls.gov/ooh/management/sales-managers.htm",
      "sample": "BLS Occupational Employment and Wage Statistics (OEWS) median wages for May 2025, and BLS Employment Projections 2025 to 2035. Wage and salary workers, United States.",
      "method": "$174,440 finance and insurance median - $100,000 retail trade median = $74,440 (BLS, sales managers, May 2025).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-bls-manager-industry-gap-2025"
    },
    {
      "id": "sl-cen-retail-sales-q2-2026",
      "sentence": "US retail sales were $1,986.5 billion in Q2 2026, up 6.7% from a year earlier, according to the US Census Bureau.",
      "value": 1986.5,
      "unit": "billion USD",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf",
      "source_published": "18 August 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261001023521/https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf",
      "sample": "US Census Bureau quarterly retail e-commerce estimates, seasonally adjusted, preliminary for Q2 2026, with published margins of error.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-cen-retail-sales-q2-2026"
    },
    {
      "id": "sl-cen-ecom-share-q2-2026",
      "sentence": "E-commerce made up 17.1% of US retail sales in Q2 2026, up from 16.3% a year earlier, according to the US Census Bureau.",
      "value": 17.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf",
      "source_published": "18 August 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261001023521/https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf",
      "sample": "US Census Bureau quarterly retail e-commerce estimates, seasonally adjusted, preliminary for Q2 2026, with published margins of error.",
      "method": "",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-cen-ecom-share-q2-2026"
    },
    {
      "id": "sl-cen-ecom-growth-ratio-q2-2026",
      "sentence": "US retail e-commerce sales grew 1.8 times as fast as total retail sales in the year to Q2 2026, calculated by StatisticsGlobal from US Census Bureau data.",
      "value": 1.8,
      "unit": "times",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf",
      "source_published": "18 August 2026, accessed 25 October 2026",
      "archive_url": "https://web.archive.org/web/20261001023521/https://www.census.gov/retail/mrts/www/data/pdf/ec_current.pdf",
      "sample": "US Census Bureau quarterly retail e-commerce estimates, seasonally adjusted, preliminary for Q2 2026, with published margins of error.",
      "method": "12.2% year-on-year e-commerce growth / 6.7% total retail growth = 1.82 (Census Bureau, Q2 2026 vs Q2 2025, seasonally adjusted, preliminary).",
      "verified_on": "2026-10-25",
      "url": "https://statisticsglobal.org/sales-statistics/#stat-sl-cen-ecom-growth-ratio-q2-2026"
    }
  ]
}