{
  "title": "SEO Statistics 2026: Click-Through Rates, Zero-Click, Technical and Local SEO",
  "url": "https://statisticsglobal.org/seo-statistics/",
  "updated": "2026-10-27",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/seo-statistics/)",
  "statistics": [
    {
      "id": "seo-awr-pos1-desktop-2026",
      "sentence": "The first organic result on Google had an average click-through rate of 20.02% on US desktop searches in July 2026, according to Advanced Web Ranking.",
      "value": 20.02,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos1-desktop-2026"
    },
    {
      "id": "seo-spk-zero-click-2026",
      "sentence": "68.01% of US Google searches ended without a click from January to April 2026, according to SparkToro.",
      "value": 68.01,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "In 2026, Less than One Third of Google Searches Still Send a Click",
      "source_url": "https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "source_published": "8 June 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022182135/https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "sample": "Similarweb US desktop and mobile web clickstream panel, January to April 2026, weighted two-thirds mobile. Excludes the Google app. The 2024 figure came from a different panel (Datos).",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-spk-zero-click-2026"
    },
    {
      "id": "seo-awr-pos1-12m-change-2026",
      "sentence": "The average click-through rate of the first organic result on Google fell 25.4% in the US in the 12 months to July 2026, calculated by StatisticsGlobal from Advanced Web Ranking data.",
      "value": -25.4,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "(20.9% average for August 2025 to July 2026 / 28.0% average for August 2024 to July 2025) - 1 = -25.4%. US, all devices. AWR rounds this to 25%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos1-12m-change-2026"
    },
    {
      "id": "seo-alm-structured-data-2025",
      "sentence": "50% of desktop and mobile pages used structured data in 2025, according to HTTP Archive.",
      "value": 50,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-structured-data-2025"
    },
    {
      "id": "seo-bl-ai-recs-2026",
      "sentence": "45% of US consumers used ChatGPT or other generative AI tools for local business recommendations in 2026, up from 6% in 2025, according to BrightLocal.",
      "value": 45,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-bl-ai-recs-2026"
    },
    {
      "id": "seo-awr-pos2-desktop-2026",
      "sentence": "The second organic result on Google had an average click-through rate of 10.36% on US desktop searches in July 2026, according to Advanced Web Ranking.",
      "value": 10.36,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos2-desktop-2026"
    },
    {
      "id": "seo-awr-pos3-desktop-2026",
      "sentence": "The third organic result on Google had an average click-through rate of 3.89% on US desktop searches in July 2026, according to Advanced Web Ranking.",
      "value": 3.89,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos3-desktop-2026"
    },
    {
      "id": "seo-awr-pos1-vs-pos2-2026",
      "sentence": "The first organic result on Google earned 1.93 times the click-through rate of the second result on US desktop in July 2026, calculated by StatisticsGlobal from Advanced Web Ranking data.",
      "value": 1.93,
      "unit": "x",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "Position 1 CTR 20.02% / position 2 CTR 10.36% = 1.93. Google US desktop, all intents, all results pages, July 2026.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos1-vs-pos2-2026"
    },
    {
      "id": "seo-awr-pos1-12m-2026",
      "sentence": "The first organic result on Google averaged a 20.9% click-through rate in the US in the 12 months to July 2026, down from 28.0% a year earlier, according to Advanced Web Ranking.",
      "value": 20.9,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos1-12m-2026"
    },
    {
      "id": "seo-awr-pos1-2025",
      "sentence": "The first organic result on Google averaged a 25.77% click-through rate in the US in 2025, according to Advanced Web Ranking.",
      "value": 25.77,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos1-2025"
    },
    {
      "id": "seo-awr-pos1-yoy-2025",
      "sentence": "The first organic result's average click-through rate on Google fell 7.2% in the US in 2025 compared with 2024, calculated by StatisticsGlobal from Advanced Web Ranking data.",
      "value": -7.2,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "(25.77% annual average in 2025 / 27.78% in 2024) - 1 = -7.2%. US, all devices.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos1-yoy-2025"
    },
    {
      "id": "seo-awr-pos1-decade-2025",
      "sentence": "The first organic result's average click-through rate on Google fell 12.0% in the US between 2015 and 2025, calculated by StatisticsGlobal from Advanced Web Ranking data.",
      "value": -12,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "(25.77% annual average in 2025 / 29.3% in 2015) - 1 = -12.0%. US, all devices, annual averages.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos1-decade-2025"
    },
    {
      "id": "seo-awr-pos2-decade-2025",
      "sentence": "The second organic result's average click-through rate on Google fell 39.6% in the US between 2015 and 2025, calculated by StatisticsGlobal from Advanced Web Ranking data.",
      "value": -39.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "(10.5% annual average in 2025 / 17.37% in 2015) - 1 = -39.6%. US, all devices, annual averages.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos2-decade-2025"
    },
    {
      "id": "seo-awr-branded-2026",
      "sentence": "Branded searches had a 27.3% click-through rate at position 1 on Google in the US in July 2026, against 19.4% for unbranded searches, according to Advanced Web Ranking.",
      "value": 27.3,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-branded-2026"
    },
    {
      "id": "seo-awr-industry-top-2026",
      "sentence": "Arts and entertainment searches had the highest position 1 click-through rate on Google in the US in July 2026, at 31.24%, according to Advanced Web Ranking.",
      "value": 31.24,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-industry-top-2026"
    },
    {
      "id": "seo-awr-industry-spread-2026",
      "sentence": "Position 1 click-through rates on Google varied 2.56 times between the highest and lowest major industries in the US in July 2026, calculated by StatisticsGlobal from Advanced Web Ranking data.",
      "value": 2.56,
      "unit": "x",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "Arts & Entertainment 31.24% / Law, Government & Politics 12.2% = 2.56. US, all devices, selected categories.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-industry-spread-2026"
    },
    {
      "id": "seo-spk-zero-click-2024",
      "sentence": "60.45% of US Google searches ended without a click in 2024, according to SparkToro.",
      "value": 60.45,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "In 2026, Less than One Third of Google Searches Still Send a Click",
      "source_url": "https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "source_published": "8 June 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022182135/https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "sample": "Similarweb US desktop and mobile web clickstream panel, January to April 2026, weighted two-thirds mobile. Excludes the Google app. The 2024 figure came from a different panel (Datos).",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-spk-zero-click-2024"
    },
    {
      "id": "seo-spk-zero-click-change-2026",
      "sentence": "The share of US Google searches that ended without a click rose 7.56 percentage points between 2024 and early 2026, calculated by StatisticsGlobal from SparkToro data.",
      "value": 7.56,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "SparkToro",
      "source_title": "In 2026, Less than One Third of Google Searches Still Send a Click",
      "source_url": "https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "source_published": "8 June 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022182135/https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "sample": "Similarweb US desktop and mobile web clickstream panel, January to April 2026, weighted two-thirds mobile. Excludes the Google app. The 2024 figure came from a different panel (Datos).",
      "method": "68.01% (January to April 2026, Similarweb panel) minus 60.45% (2024, Datos panel) = 7.56 points. The two years come from different panels, so the change is indicative.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-spk-zero-click-change-2026"
    },
    {
      "id": "seo-spk-ai-mode-2026",
      "sentence": "0.34% of US Google searches went on to AI Mode from January to April 2026, according to SparkToro.",
      "value": 0.34,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "SparkToro",
      "source_title": "In 2026, Less than One Third of Google Searches Still Send a Click",
      "source_url": "https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "source_published": "8 June 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022182135/https://sparktoro.com/blog/in-2026-less-than-one-third-of-google-searches-still-send-a-click/",
      "sample": "Similarweb US desktop and mobile web clickstream panel, January to April 2026, weighted two-thirds mobile. Excludes the Google app. The 2024 figure came from a different panel (Datos).",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-spk-ai-mode-2026"
    },
    {
      "id": "seo-awr-aio-share-2026",
      "sentence": "AI Overviews appeared on 43% of sampled US desktop Google results pages in July 2026, according to Advanced Web Ranking.",
      "value": 43,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-aio-share-2026"
    },
    {
      "id": "seo-awr-pos1-aio-2026",
      "sentence": "The first organic result on Google had a 9.69% click-through rate on US desktop results pages that showed an AI Overview in July 2026, according to Advanced Web Ranking.",
      "value": 9.69,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos1-aio-2026"
    },
    {
      "id": "seo-awr-pos1-aio-gap-2026",
      "sentence": "An AI Overview cut the first organic result's click-through rate by 10.33 percentage points on US desktop Google searches in July 2026, calculated by StatisticsGlobal from Advanced Web Ranking data.",
      "value": 10.33,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "Position 1 CTR on all results pages 20.02% minus position 1 CTR on results pages with an AI Overview 9.69% = 10.33 points. AWR reports the same gap as a 52% relative fall.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-pos1-aio-gap-2026"
    },
    {
      "id": "seo-awr-zero-click-aio-2026",
      "sentence": "74.3% of US desktop Google results pages with an AI Overview ended without an organic click in July 2026, against 53.6% without one, according to Advanced Web Ranking.",
      "value": 74.3,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-zero-click-aio-2026"
    },
    {
      "id": "seo-awr-zero-click-gap-2026",
      "sentence": "The zero-click rate on US desktop Google results pages was 20.7 percentage points higher when an AI Overview appeared in July 2026, calculated by StatisticsGlobal from Advanced Web Ranking data.",
      "value": 20.7,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Advanced Web Ranking",
      "source_title": "Google Organic CTR by Position: 2026 Study + AI Overviews",
      "source_url": "https://www.advancedwebranking.com/seo/organic-ctr",
      "source_published": "14 September 2026 (July 2026 snapshot), accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261014010218/https://www.advancedwebranking.com/seo/organic-ctr",
      "sample": "More than 1.75 million tracked US Google results pages a month (about 1 million desktop, 750,000 mobile), with click and impression estimates for the top 20 organic positions. Impression-weighted. AWR sells rank-tracking software.",
      "method": "74.3% zero-click on results pages with an AI Overview minus 53.6% without = 20.7 points. Zero-click here means no organic result recorded a click.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-awr-zero-click-gap-2026"
    },
    {
      "id": "seo-seer-aio-informational-2026",
      "sentence": "Informational searches showed a Google AI Overview 36% of the time in early 2026, against 8% for commercial and 5% for transactional searches, according to Seer Interactive.",
      "value": 36,
      "unit": "%",
      "place": "Google, 53 tracked brands",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Seer Interactive",
      "source_title": "AIO Impact on Google CTR: 2026 Update",
      "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "source_published": "24 April 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260929070006/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "sample": "53 client brands, 5,471,127 distinct queries and 2.43 billion organic impressions, January 2025 to February 2026. AI Overview status taken from the latest results-page snapshot. Intent classified from results-page features.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-seer-aio-informational-2026"
    },
    {
      "id": "seo-seer-aio-comparison-2026",
      "sentence": "Comparison searches triggered a Google AI Overview 95.4% of the time among tracked informational queries in early 2026, according to Seer Interactive.",
      "value": 95.4,
      "unit": "%",
      "place": "Google, 53 tracked brands",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Seer Interactive",
      "source_title": "AIO Impact on Google CTR: 2026 Update",
      "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "source_published": "24 April 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260929070006/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "sample": "53 client brands, 5,471,127 distinct queries and 2.43 billion organic impressions, January 2025 to February 2026. AI Overview status taken from the latest results-page snapshot. Intent classified from results-page features.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-seer-aio-comparison-2026"
    },
    {
      "id": "seo-seer-aio-question-2026",
      "sentence": "Question-format searches triggered a Google AI Overview 85.9% of the time among tracked informational queries in early 2026, according to Seer Interactive.",
      "value": 85.9,
      "unit": "%",
      "place": "Google, 53 tracked brands",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Seer Interactive",
      "source_title": "AIO Impact on Google CTR: 2026 Update",
      "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "source_published": "24 April 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260929070006/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "sample": "53 client brands, 5,471,127 distinct queries and 2.43 billion organic impressions, January 2025 to February 2026. AI Overview status taken from the latest results-page snapshot. Intent classified from results-page features.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-seer-aio-question-2026"
    },
    {
      "id": "seo-seer-aio-near-me-2026",
      "sentence": "Informational searches containing \"near me\" showed a Google AI Overview 76.9% of the time in early 2026, according to Seer Interactive.",
      "value": 76.9,
      "unit": "%",
      "place": "Google, 53 tracked brands",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Seer Interactive",
      "source_title": "AIO Impact on Google CTR: 2026 Update",
      "source_url": "https://seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "source_published": "24 April 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260929070006/https://www.seerinteractive.com/insights/aio-impact-on-google-ctr-2026-update",
      "sample": "53 client brands, 5,471,127 distinct queries and 2.43 billion organic impressions, January 2025 to February 2026. AI Overview status taken from the latest results-page snapshot. Intent classified from results-page features.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-seer-aio-near-me-2026"
    },
    {
      "id": "seo-pew-long-queries-2025",
      "sentence": "53% of Google searches with 10 words or more produced an AI summary in March 2025, against 8% of one- or two-word searches, according to Pew Research Center.",
      "value": 53,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Browsing data of 900 US adults on the KnowledgePanel Digital panel, March 2025. 68,879 unique Google searches, of which 12,593 produced an AI summary.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-pew-long-queries-2025"
    },
    {
      "id": "seo-pew-question-queries-2025",
      "sentence": "60% of Google searches that began with a question word produced an AI summary in March 2025, according to Pew Research Center.",
      "value": 60,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Google users are less likely to click on links when an AI summary appears in the results",
      "source_url": "https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "source_published": "22 July 2025, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261023111550/https://www.pewresearch.org/short-reads/2025/07/22/google-users-are-less-likely-to-click-on-links-when-an-ai-summary-appears-in-the-results/",
      "sample": "Browsing data of 900 US adults on the KnowledgePanel Digital panel, March 2025. 68,879 unique Google searches, of which 12,593 produced an AI summary.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-pew-question-queries-2025"
    },
    {
      "id": "seo-ahr-zero-traffic-2023",
      "sentence": "96.55% of pages in the Ahrefs index got no traffic from Google in 2023, according to Ahrefs.",
      "value": 96.55,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "Ahrefs",
      "source_title": "96.55% of Content Gets No Traffic From Google",
      "source_url": "https://ahrefs.com/blog/search-traffic-study/",
      "source_published": "1 December 2023, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261015062924/https://ahrefs.com/blog/search-traffic-study/",
      "sample": "About 14 billion pages in the Ahrefs Content Explorer index. Traffic is estimated from about 651 million keywords, so it is modelled, not measured. Ahrefs sells SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-ahr-zero-traffic-2023"
    },
    {
      "id": "seo-ahr-low-traffic-2023",
      "sentence": "1.94% of pages in the Ahrefs index got between one and ten Google visits a month in 2023, according to Ahrefs.",
      "value": 1.94,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "Ahrefs",
      "source_title": "96.55% of Content Gets No Traffic From Google",
      "source_url": "https://ahrefs.com/blog/search-traffic-study/",
      "source_published": "1 December 2023, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261015062924/https://ahrefs.com/blog/search-traffic-study/",
      "sample": "About 14 billion pages in the Ahrefs Content Explorer index. Traffic is estimated from about 651 million keywords, so it is modelled, not measured. Ahrefs sells SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-ahr-low-traffic-2023"
    },
    {
      "id": "seo-ahr-over-10-visits-2023",
      "sentence": "1.51% of pages in the Ahrefs index got more than ten Google visits a month in 2023, calculated by StatisticsGlobal from Ahrefs data.",
      "value": 1.51,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2023",
      "source_type": "Our analysis",
      "publisher": "Ahrefs",
      "source_title": "96.55% of Content Gets No Traffic From Google",
      "source_url": "https://ahrefs.com/blog/search-traffic-study/",
      "source_published": "1 December 2023, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261015062924/https://ahrefs.com/blog/search-traffic-study/",
      "sample": "About 14 billion pages in the Ahrefs Content Explorer index. Traffic is estimated from about 651 million keywords, so it is modelled, not measured. Ahrefs sells SEO software.",
      "method": "100% - 96.55% (no Google traffic) - 1.94% (one to ten visits a month) = 1.51%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-ahr-over-10-visits-2023"
    },
    {
      "id": "seo-ahr-no-backlinks-2023",
      "sentence": "Only 2,997 of about 20 million pages with no referring domains got more than 1,000 search visits a month in 2023, according to Ahrefs.",
      "value": 2997,
      "unit": "pages",
      "place": "Worldwide",
      "data_year": "2023",
      "source_type": "Vendor report",
      "publisher": "Ahrefs",
      "source_title": "96.55% of Content Gets No Traffic From Google",
      "source_url": "https://ahrefs.com/blog/search-traffic-study/",
      "source_published": "1 December 2023, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261015062924/https://ahrefs.com/blog/search-traffic-study/",
      "sample": "About 14 billion pages in the Ahrefs Content Explorer index. Traffic is estimated from about 651 million keywords, so it is modelled, not measured. Ahrefs sells SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-ahr-no-backlinks-2023"
    },
    {
      "id": "seo-alm-https-2025",
      "sentence": "91.7% of desktop pages and 91.5% of mobile pages used HTTPS in 2025, according to HTTP Archive.",
      "value": 91.7,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-https-2025"
    },
    {
      "id": "seo-alm-no-https-2025",
      "sentence": "8.3% of desktop pages still did not use HTTPS in 2025, calculated by StatisticsGlobal from HTTP Archive data.",
      "value": 8.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "100% - 91.7% of desktop pages on HTTPS = 8.3%. Mobile: 100% - 91.5% = 8.5%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-no-https-2025"
    },
    {
      "id": "seo-alm-robots-200-2025",
      "sentence": "85% of requests for robots.txt files returned a valid 200 status code in 2025, up from 84% in 2024, according to HTTP Archive.",
      "value": 85,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-robots-200-2025"
    },
    {
      "id": "seo-alm-robots-404-2025",
      "sentence": "13% of requests for robots.txt files returned a 404 error in 2025, down from 14% in 2024, according to HTTP Archive.",
      "value": 13,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-robots-404-2025"
    },
    {
      "id": "seo-alm-canonical-2025",
      "sentence": "68% of desktop pages and 67% of mobile pages had a canonical tag in 2025, up from 65% in 2024, according to HTTP Archive.",
      "value": 68,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-canonical-2025"
    },
    {
      "id": "seo-alm-json-ld-2025",
      "sentence": "43% of desktop and mobile home pages used JSON-LD structured data in 2025, up from 41% of desktop home pages in 2024, according to HTTP Archive.",
      "value": 43,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-json-ld-2025"
    },
    {
      "id": "seo-alm-hreflang-2025",
      "sentence": "20.3% of desktop pages and 19.7% of mobile pages had hreflang markup in 2025, about double the 2024 rate, according to HTTP Archive.",
      "value": 20.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-hreflang-2025"
    },
    {
      "id": "seo-alm-viewport-2025",
      "sentence": "95.2% of mobile pages and 93.1% of desktop pages used the viewport meta tag in 2025, according to HTTP Archive.",
      "value": 95.2,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-viewport-2025"
    },
    {
      "id": "seo-alm-llms-txt-2025",
      "sentence": "2.13% of desktop sites and 2.10% of mobile sites had a valid llms.txt file in 2025, according to HTTP Archive.",
      "value": 2.13,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-llms-txt-2025"
    },
    {
      "id": "seo-alm-gptbot-2025",
      "sentence": "GPTBot was named in 4.5% of desktop robots.txt files in 2025, up from 2.9% in 2024, according to HTTP Archive.",
      "value": 4.5,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-gptbot-2025"
    },
    {
      "id": "seo-alm-claudebot-growth-2025",
      "sentence": "The share of desktop robots.txt files naming ClaudeBot rose 89% in 2025 compared with 2024, calculated by StatisticsGlobal from HTTP Archive data.",
      "value": 89,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "(3.6% of desktop robots.txt files in 2025 / 1.9% in 2024) - 1 = 89%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-claudebot-growth-2025"
    },
    {
      "id": "seo-alm-title-2025",
      "sentence": "98.62% of desktop pages and 98.54% of mobile pages had a title tag in 2025, according to HTTP Archive.",
      "value": 98.62,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-title-2025"
    },
    {
      "id": "seo-alm-meta-desc-2025",
      "sentence": "67.7% of desktop pages and 67.2% of mobile pages had a meta description in 2025, down from 71% of pages in 2022, according to HTTP Archive.",
      "value": 67.7,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-meta-desc-2025"
    },
    {
      "id": "seo-alm-no-meta-desc-2025",
      "sentence": "32.3% of desktop pages had no meta description in 2025, calculated by StatisticsGlobal from HTTP Archive data.",
      "value": 32.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "100% - 67.7% of desktop pages with a meta description = 32.3%. Mobile: 100% - 67.2% = 32.8%.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-no-meta-desc-2025"
    },
    {
      "id": "seo-alm-h1-2025",
      "sentence": "71% of desktop pages and 70% of mobile pages had an H1 heading in 2025, according to HTTP Archive.",
      "value": 71,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-h1-2025"
    },
    {
      "id": "seo-alm-alt-2025",
      "sentence": "The median mobile page gave alt attributes to 60% of its images in 2025, up from 58% in 2024, according to HTTP Archive.",
      "value": 60,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-alt-2025"
    },
    {
      "id": "seo-alm-video-2025",
      "sentence": "6.40% of desktop pages and 5.68% of mobile pages included a video element in 2025, according to HTTP Archive.",
      "value": 6.4,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "HTTP Archive",
      "source_title": "Web Almanac 2025: SEO chapter",
      "source_url": "https://almanac.httparchive.org/en/2025/seo",
      "source_published": "15 January 2026, updated 9 June 2026, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20260515044940/https://almanac.httparchive.org/en/2025/seo",
      "sample": "July 2025 HTTP Archive crawl of 16,213,084 websites taken from the Chrome UX Report (15,426,398 mobile, 12,155,374 desktop). Home page and one inner page per site, tested in a lab with Lighthouse 12.8.0.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-alm-video-2025"
    },
    {
      "id": "seo-bl-read-reviews-2026",
      "sentence": "97% of US consumers read online reviews for local businesses in 2026, according to BrightLocal.",
      "value": 97,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-bl-read-reviews-2026"
    },
    {
      "id": "seo-bl-google-reviews-2026",
      "sentence": "71% of US consumers used Google to read business reviews in 2026, down from 83% in 2025, according to BrightLocal.",
      "value": 71,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-bl-google-reviews-2026"
    },
    {
      "id": "seo-bl-google-drop-2026",
      "sentence": "Google's use as a review source among US consumers fell 12 percentage points in 2026 compared with 2025, calculated by StatisticsGlobal from BrightLocal data.",
      "value": -12,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "71% in the 2026 survey minus 83% in the 2025 survey = -12 points.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-bl-google-drop-2026"
    },
    {
      "id": "seo-bl-apple-maps-2026",
      "sentence": "27% of US consumers used Apple Maps for business reviews in 2026, up from 14% in 2025, according to BrightLocal.",
      "value": 27,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-bl-apple-maps-2026"
    },
    {
      "id": "seo-bl-20-reviews-2026",
      "sentence": "47% of US consumers would not use a business with fewer than 20 reviews in 2026, according to BrightLocal.",
      "value": 47,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-bl-20-reviews-2026"
    },
    {
      "id": "seo-bl-recent-reviews-2026",
      "sentence": "74% of US consumers only cared about reviews written in the last three months in 2026, according to BrightLocal.",
      "value": 74,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-bl-recent-reviews-2026"
    },
    {
      "id": "seo-bl-45-stars-2026",
      "sentence": "31% of US consumers would only use a business with 4.5 stars or more in 2026, up from 17% in 2025, according to BrightLocal.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-bl-45-stars-2026"
    },
    {
      "id": "seo-bl-45-stars-change-2026",
      "sentence": "The share of US consumers who demand a 4.5-star rating or higher rose 14 percentage points in 2026 compared with 2025, calculated by StatisticsGlobal from BrightLocal data.",
      "value": 14,
      "unit": "points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "31% in the 2026 survey minus 17% in the 2025 survey = 14 points.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-bl-45-stars-change-2026"
    },
    {
      "id": "seo-bl-website-visit-2026",
      "sentence": "54% of US consumers visited a business's website after reading positive reviews in 2026, up from 32% in 2019, according to BrightLocal.",
      "value": 54,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-bl-website-visit-2026"
    },
    {
      "id": "seo-bl-response-2026",
      "sentence": "89% of US consumers expected business owners to respond to reviews in 2026, according to BrightLocal.",
      "value": 89,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor survey",
      "publisher": "BrightLocal",
      "source_title": "Local Consumer Review Survey 2026",
      "source_url": "https://www.brightlocal.com/research/local-consumer-review-survey/",
      "source_published": "11 February 2026, accessed 27 October 2026",
      "archive_url": "https://web.archive.org/web/20261022064114/https://www.brightlocal.com/research/local-consumer-review-survey/",
      "sample": "Representative panel of 1,002 US adult consumers recruited via SurveyMonkey. Fieldwork dates and question wording are not published. BrightLocal sells local SEO software.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/seo-statistics/#stat-seo-bl-response-2026"
    }
  ]
}