{
  "title": "Short-form Video Statistics 2026: Usage, YouTube Shorts, TikTok and ROI",
  "url": "https://statisticsglobal.org/short-form-video-statistics/",
  "updated": "2026-10-31",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/short-form-video-statistics/)",
  "statistics": [
    {
      "id": "sfv-clutch-watch",
      "sentence": "US consumers who watch short-form video regularly made up 95% of those surveyed in 2025, according to Clutch.",
      "value": 95,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "Clutch Report: 95% of Consumers Watch Short-Form Videos Regularly, with Only a Fraction Staying Fully Engaged (Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "source_published": "12 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20251124075548/https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-watch"
    },
    {
      "id": "sfv-calc-clutch-daily-all",
      "sentence": "US consumers who watch short-form video at least daily made up about 67% of all those surveyed in 2025, calculated by StatisticsGlobal from Clutch data.",
      "value": 67,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Clutch",
      "source_title": "Clutch Report: 95% of Consumers Watch Short-Form Videos Regularly, with Only a Fraction Staying Fully Engaged (Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "source_published": "12 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20251124075548/https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "95% watch short-form video regularly x 71% of those watch at least daily = 67.45%, rounded to 67%. Clutch, 483 US consumers, October 2025.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-clutch-daily-all"
    },
    {
      "id": "sfv-yt-shorts-views",
      "sentence": "YouTube Shorts averaged over 200 billion daily views worldwide in 2025, according to YouTube.",
      "value": 200,
      "unit": " billion",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "YouTube",
      "source_title": "Neal Mohan at Cannes Lions 2025: What 20 years of YouTube reveals about creativity's future",
      "source_url": "https://blog.youtube/news-and-events/neal-mohan-cannes-2025/",
      "source_published": "18 June 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261012132404/https://blog.youtube/news-and-events/neal-mohan-cannes-2025/",
      "sample": "Company-reported platform figure. YouTube does not publish how it counts a Shorts view or the date range behind the average. Figure stated by the YouTube CEO at Cannes Lions on 18 June 2025, repeated in his January 2026 letter and on the YouTube press page.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-yt-shorts-views"
    },
    {
      "id": "sfv-pew-teen-tiktok-constant",
      "sentence": "US teens who use TikTok almost constantly made up 21% of teens aged 13 to 17 in 2025, up from 16% in 2022, according to Pew Research Center.",
      "value": 21,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "source_published": "9 December 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022170315/https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "sample": "1,458 US teens aged 13 to 17, surveyed online 25 September to 9 October 2025 by Ipsos via its probability-based KnowledgePanel, weighted to represent US teens who live with a parent.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-teen-tiktok-constant"
    },
    {
      "id": "sfv-clutch-purchase",
      "sentence": "US consumers who have bought a product after watching a brand's short-form video made up 42% of those surveyed in 2025, according to Clutch.",
      "value": 42,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "Clutch Report: 95% of Consumers Watch Short-Form Videos Regularly, with Only a Fraction Staying Fully Engaged (Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "source_published": "12 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20251124075548/https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-purchase"
    },
    {
      "id": "sfv-clutch-daily",
      "sentence": "Short-form video viewers who watch at least daily made up 71% of US short-form viewers in 2025, according to Clutch.",
      "value": 71,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "Clutch Report: 95% of Consumers Watch Short-Form Videos Regularly, with Only a Fraction Staying Fully Engaged (Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "source_published": "12 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20251124075548/https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-daily"
    },
    {
      "id": "sfv-clutch-45min",
      "sentence": "US consumers who spend 45 minutes or less a day on short-form video made up 66% of those surveyed in 2025, according to Clutch.",
      "value": 66,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "The Attention Economy 2025",
      "source_url": "https://clutch.co/resources/attention-economy-2025",
      "source_published": "12 November 2025, updated 10 March 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/clutch/short-form-video-2026-10-31.csv",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-45min"
    },
    {
      "id": "sfv-calc-shorts-yearly",
      "sentence": "YouTube Shorts views ran at about 73 trillion a year in 2025, calculated by StatisticsGlobal from YouTube data.",
      "value": 73,
      "unit": " trillion",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "YouTube",
      "source_title": "Neal Mohan at Cannes Lions 2025: What 20 years of YouTube reveals about creativity's future",
      "source_url": "https://blog.youtube/news-and-events/neal-mohan-cannes-2025/",
      "source_published": "18 June 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261012132404/https://blog.youtube/news-and-events/neal-mohan-cannes-2025/",
      "sample": "Company-reported platform figure. YouTube does not publish how it counts a Shorts view or the date range behind the average.",
      "method": "200 billion average daily views x 365 days = 73 trillion views a year. A lower bound, since YouTube says over 200 billion.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-shorts-yearly"
    },
    {
      "id": "sfv-pew-adult-tiktok",
      "sentence": "US adults who use TikTok made up 37% of adults in 2025, up from 21% in 2021, according to Pew Research Center.",
      "value": 37,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "source_published": "20 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022044613/https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "sample": "5,022 US adults surveyed 5 February to 18 June 2025 by SSRS (NPORS, address-based sample, web, mail and phone).",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-adult-tiktok"
    },
    {
      "id": "sfv-pew-adult-tiktok-daily",
      "sentence": "US adults who use TikTok daily made up 24% of adults in 2025, according to Pew Research Center.",
      "value": 24,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "source_published": "20 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022044613/https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "sample": "5,123 US adults on the American Trends Panel surveyed 24 February to 2 March 2025.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-adult-tiktok-daily"
    },
    {
      "id": "sfv-clutch-shorts",
      "sentence": "YouTube Shorts was watched regularly by 61% of US consumers in 2025, the most of any short-form platform, according to Clutch.",
      "value": 61,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "The Attention Economy 2025",
      "source_url": "https://clutch.co/resources/attention-economy-2025",
      "source_published": "12 November 2025, updated 10 March 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/clutch/short-form-video-2026-10-31.csv",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-shorts"
    },
    {
      "id": "sfv-clutch-reels",
      "sentence": "Instagram Reels was watched regularly by 53% of US consumers in 2025, according to Clutch.",
      "value": 53,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "The Attention Economy 2025",
      "source_url": "https://clutch.co/resources/attention-economy-2025",
      "source_published": "12 November 2025, updated 10 March 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/clutch/short-form-video-2026-10-31.csv",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-reels"
    },
    {
      "id": "sfv-clutch-tiktok",
      "sentence": "TikTok was watched regularly by 43% of US consumers in 2025, according to Clutch.",
      "value": 43,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "The Attention Economy 2025",
      "source_url": "https://clutch.co/resources/attention-economy-2025",
      "source_published": "12 November 2025, updated 10 March 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/clutch/short-form-video-2026-10-31.csv",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-tiktok"
    },
    {
      "id": "sfv-calc-shorts-vs-tiktok",
      "sentence": "YouTube Shorts reached 1.4 times as many US consumers as TikTok in 2025, calculated by StatisticsGlobal from Clutch data.",
      "value": 1.4,
      "unit": "x",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Clutch",
      "source_title": "The Attention Economy 2025",
      "source_url": "https://clutch.co/resources/attention-economy-2025",
      "source_published": "12 November 2025, updated 10 March 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/clutch/short-form-video-2026-10-31.csv",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "YouTube Shorts 61% / TikTok 43% = 1.42, rounded to 1.4. The gap is 18 percentage points. Clutch, 483 US consumers, October 2025.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-shorts-vs-tiktok"
    },
    {
      "id": "sfv-pew-adult-youtube",
      "sentence": "US adults who use YouTube made up 84% of adults in 2025, according to Pew Research Center.",
      "value": 84,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "source_published": "20 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022044613/https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "sample": "5,022 US adults surveyed 5 February to 18 June 2025 by SSRS (NPORS, address-based sample, web, mail and phone).",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-adult-youtube"
    },
    {
      "id": "sfv-pew-adult-instagram",
      "sentence": "US adults who use Instagram made up 50% of adults in 2025, according to Pew Research Center.",
      "value": 50,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "source_published": "20 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022044613/https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "sample": "5,022 US adults surveyed 5 February to 18 June 2025 by SSRS (NPORS, address-based sample, web, mail and phone).",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-adult-instagram"
    },
    {
      "id": "sfv-pew-teen-tiktok-daily",
      "sentence": "US teens who use TikTok every day made up 61% of teens aged 13 to 17 in 2025, according to Pew Research Center.",
      "value": 61,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "source_published": "9 December 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022170315/https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "sample": "1,458 US teens aged 13 to 17, surveyed online 25 September to 9 October 2025 by Ipsos via its probability-based KnowledgePanel, weighted to represent US teens who live with a parent.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-teen-tiktok-daily"
    },
    {
      "id": "sfv-pew-teen-ig-daily",
      "sentence": "US teens who use Instagram every day made up 55% of teens aged 13 to 17 in 2025, according to Pew Research Center.",
      "value": 55,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "source_published": "9 December 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022170315/https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "sample": "1,458 US teens aged 13 to 17, surveyed online 25 September to 9 October 2025 by Ipsos via its probability-based KnowledgePanel, weighted to represent US teens who live with a parent.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-teen-ig-daily"
    },
    {
      "id": "sfv-pew-teen-snap-daily",
      "sentence": "US teens who use Snapchat every day made up 46% of teens aged 13 to 17 in 2025, according to Pew Research Center.",
      "value": 46,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "source_published": "9 December 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022170315/https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "sample": "1,458 US teens aged 13 to 17, surveyed online 25 September to 9 October 2025 by Ipsos via its probability-based KnowledgePanel, weighted to represent US teens who live with a parent.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-teen-snap-daily"
    },
    {
      "id": "sfv-yt-shorts-views-2024",
      "sentence": "YouTube Shorts averaged over 70 billion daily views worldwide in 2024, according to YouTube.",
      "value": 70,
      "unit": " billion",
      "place": "Worldwide",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "YouTube",
      "source_title": "Sharing your passion on YouTube pays off: An update on Shorts revenue share",
      "source_url": "https://blog.youtube/inside-youtube/shorts-revenue-sharing-update/",
      "source_published": "28 March 2024, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261023012518/https://blog.youtube/inside-youtube/shorts-revenue-sharing-update/",
      "sample": "Company-reported platform figure. YouTube does not publish how it counts a Shorts view or the date range behind the average. Stated in a YouTube blog post of 28 March 2024.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-yt-shorts-views-2024"
    },
    {
      "id": "sfv-calc-shorts-growth",
      "sentence": "Average daily YouTube Shorts views grew about 2.9 times between March 2024 and June 2025, calculated by StatisticsGlobal from YouTube data.",
      "value": 2.9,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "YouTube",
      "source_title": "Neal Mohan at Cannes Lions 2025: What 20 years of YouTube reveals about creativity's future",
      "source_url": "https://blog.youtube/news-and-events/neal-mohan-cannes-2025/",
      "source_published": "18 June 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261012132404/https://blog.youtube/news-and-events/neal-mohan-cannes-2025/",
      "sample": "Company-reported platform figure. YouTube does not publish how it counts a Shorts view or the date range behind the average.",
      "method": "Over 200 billion daily views (18 June 2025) / over 70 billion daily views (28 March 2024) = 2.86, rounded to 2.9. Both are lower bounds stated by YouTube, about 15 months apart.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-shorts-growth"
    },
    {
      "id": "sfv-yt-uploads",
      "sentence": "YouTube received over 20 million video uploads a day on average in 2026, according to YouTube.",
      "value": 20,
      "unit": " million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "YouTube",
      "source_title": "YouTube for Press",
      "source_url": "https://blog.youtube/press/",
      "source_published": "live page, undated, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261021074333/https://blog.youtube/press/",
      "sample": "Company-reported platform figure. YouTube does not publish how it counts a Shorts view or the date range behind the average. Undated figure on the live press page, read on 31 October 2026. Covers all uploads, not only Shorts.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-yt-uploads"
    },
    {
      "id": "sfv-yt-microdrama-views",
      "sentence": "Microdramas on YouTube passed 6.5 billion views worldwide in the first half of 2026, according to YouTube.",
      "value": 6.5,
      "unit": " billion",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "YouTube",
      "source_title": "YouTube on TV 2026: Shorts Series and Living Room Features",
      "source_url": "https://blog.youtube/news-and-events/made-on-youtube-creators-shorts-series-tv-features/",
      "source_published": "23 September 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20260930114250/https://blog.youtube/news-and-events/made-on-youtube-creators-shorts-series-tv-features/",
      "sample": "Company-reported platform figure. YouTube does not publish how it counts a Shorts view or the date range behind the average. Microdramas are short serialised videos. Stated in a YouTube blog post of 23 September 2026.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-yt-microdrama-views"
    },
    {
      "id": "sfv-yt-microdrama-watch",
      "sentence": "Watch time of microdramas on YouTube grew by over 50% year on year worldwide in the first half of 2026, according to YouTube.",
      "value": 50,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "YouTube",
      "source_title": "YouTube on TV 2026: Shorts Series and Living Room Features",
      "source_url": "https://blog.youtube/news-and-events/made-on-youtube-creators-shorts-series-tv-features/",
      "source_published": "23 September 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20260930114250/https://blog.youtube/news-and-events/made-on-youtube-creators-shorts-series-tv-features/",
      "sample": "Company-reported platform figure. YouTube does not publish how it counts a Shorts view or the date range behind the average. Stated in a YouTube blog post of 23 September 2026.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-yt-microdrama-watch"
    },
    {
      "id": "sfv-yt-creator-pay",
      "sentence": "YouTube paid over $100 billion to creators, artists and media companies in the four years to 2025, according to YouTube.",
      "value": 100,
      "unit": " billion USD",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "YouTube",
      "source_title": "YouTube CEO Neal Mohan's 2026 Letter: The Future of YouTube",
      "source_url": "https://blog.youtube/inside-youtube/the-future-of-youtube-2026/",
      "source_published": "21 January 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261021190043/https://blog.youtube/inside-youtube/the-future-of-youtube-2026/",
      "sample": "Company-reported platform figure. YouTube does not publish how it counts a Shorts view or the date range behind the average. Stated in the CEO letter of 21 January 2026. Covers all formats, not only Shorts.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-yt-creator-pay"
    },
    {
      "id": "sfv-calc-teen-tiktok-constant-growth",
      "sentence": "The share of US teens on TikTok almost constantly rose about 31% between 2022 and 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "source_published": "9 December 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022170315/https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "sample": "1,458 US teens aged 13 to 17, surveyed online 25 September to 9 October 2025 by Ipsos via its probability-based KnowledgePanel, weighted to represent US teens who live with a parent.",
      "method": "(21% in 2025 - 16% in 2022) / 16% = 31.25%, rounded to 31%. A rise of 5 percentage points. Pew Research Center teen surveys.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-teen-tiktok-constant-growth"
    },
    {
      "id": "sfv-pew-teen-tiktok-use",
      "sentence": "US teens who use TikTok made up 68% of teens aged 13 to 17 in 2025, according to Pew Research Center.",
      "value": 68,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261023070927/https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "sample": "1,458 US teens aged 13 to 17, surveyed online 25 September to 9 October 2025 by Ipsos via its probability-based KnowledgePanel, weighted to represent US teens who live with a parent.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-teen-tiktok-use"
    },
    {
      "id": "sfv-calc-teen-tiktok-intensity",
      "sentence": "About 31% of US teen TikTok users were on the app almost constantly in 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "source_published": "9 December 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022170315/https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "sample": "1,458 US teens aged 13 to 17, surveyed online 25 September to 9 October 2025 by Ipsos via its probability-based KnowledgePanel, weighted to represent US teens who live with a parent.",
      "method": "21% of all teens use TikTok almost constantly / 68% of all teens use TikTok = 30.9%, rounded to 31%. Both figures from the same Pew survey of 1,458 teens, September to October 2025.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-teen-tiktok-intensity"
    },
    {
      "id": "sfv-pew-teen-tiktok-girls",
      "sentence": "US teen girls who use TikTok almost constantly made up 24% of girls aged 13 to 17 in 2025, against 17% of boys, according to Pew Research Center.",
      "value": 24,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261023070927/https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "sample": "1,458 US teens aged 13 to 17, surveyed online 25 September to 9 October 2025 by Ipsos via its probability-based KnowledgePanel, weighted to represent US teens who live with a parent.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-teen-tiktok-girls"
    },
    {
      "id": "sfv-pew-teen-ig-constant",
      "sentence": "US teens who use Instagram almost constantly made up 12% of teens aged 13 to 17 in 2025, according to Pew Research Center.",
      "value": 12,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "source_published": "9 December 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022170315/https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "sample": "1,458 US teens aged 13 to 17, surveyed online 25 September to 9 October 2025 by Ipsos via its probability-based KnowledgePanel, weighted to represent US teens who live with a parent.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-teen-ig-constant"
    },
    {
      "id": "sfv-pew-teen-any-constant",
      "sentence": "US teens who use at least one of YouTube, TikTok, Instagram, Snapchat or Facebook almost constantly made up 36% of teens in 2025, according to Pew Research Center.",
      "value": 36,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "source_published": "9 December 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022170315/https://www.pewresearch.org/internet/2025/12/09/teens-social-media-and-ai-chatbots-2025/",
      "sample": "1,458 US teens aged 13 to 17, surveyed online 25 September to 9 October 2025 by Ipsos via its probability-based KnowledgePanel, weighted to represent US teens who live with a parent.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-teen-any-constant"
    },
    {
      "id": "sfv-calc-adult-tiktok-growth",
      "sentence": "The share of US adults using TikTok rose 76% between 2021 and 2025, from 21% to 37%, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 76,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "source_published": "20 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022044613/https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "sample": "5,022 US adults surveyed 5 February to 18 June 2025 by SSRS (NPORS, address-based sample, web, mail and phone).",
      "method": "(37% in 2025 - 21% in 2021) / 21% = 76.2%, rounded to 76%. A rise of 16 percentage points. Pew Research Center NPORS surveys.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-adult-tiktok-growth"
    },
    {
      "id": "sfv-calc-adult-tiktok-daily-share",
      "sentence": "About 65% of US adult TikTok users used the app daily in 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 65,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use 2025",
      "source_url": "https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "source_published": "20 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261022044613/https://www.pewresearch.org/internet/2025/11/20/americans-social-media-use-2025/",
      "sample": "5,123 US adults on the American Trends Panel surveyed 24 February to 2 March 2025.",
      "method": "24% of all US adults use TikTok daily / 37% of all US adults use TikTok = 64.9%, rounded to 65%. The two figures come from two Pew surveys run in the same spring (ATP, 24 February to 2 March 2025, and NPORS, 5 February to 18 June 2025), so treat the result as approximate.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-adult-tiktok-daily-share"
    },
    {
      "id": "sfv-pew-adult-tiktok-under30",
      "sentence": "US adults under 30 who use TikTok made up 63% of that age group in 2025, against 12% of adults 65 and older, according to Pew Research Center.",
      "value": 63,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261023070927/https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "sample": "5,022 US adults surveyed 5 February to 18 June 2025 by SSRS (NPORS, address-based sample, web, mail and phone).",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-adult-tiktok-under30"
    },
    {
      "id": "sfv-calc-tiktok-age-gap",
      "sentence": "US adults under 30 were 5.3 times as likely as adults 65 and older to use TikTok in 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 5.3,
      "unit": "x",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261023070927/https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "sample": "5,022 US adults surveyed 5 February to 18 June 2025 by SSRS (NPORS, address-based sample, web, mail and phone).",
      "method": "63% of adults aged 18 to 29 / 12% of adults 65 and older = 5.25, rounded to 5.3. Pew Research Center, 5,022 US adults, February to June 2025.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-tiktok-age-gap"
    },
    {
      "id": "sfv-pew-tiktok-news",
      "sentence": "US adults who regularly get news on TikTok made up 20% of adults in 2026, unchanged from 2025 and up from 3% in 2020, according to Pew Research Center.",
      "value": 20,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "1 in 5 Americans regularly get news on TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261025100035/https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/",
      "sample": "5,166 US adults on the American Trends Panel surveyed 24 to 30 August 2026.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-tiktok-news"
    },
    {
      "id": "sfv-pew-tiktok-news-under30",
      "sentence": "US adults aged 18 to 29 who regularly get news on TikTok made up 39% of that age group in 2026, according to Pew Research Center.",
      "value": 39,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "1 in 5 Americans regularly get news on TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261025100035/https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/",
      "sample": "5,166 US adults on the American Trends Panel surveyed 24 to 30 August 2026.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-tiktok-news-under30"
    },
    {
      "id": "sfv-calc-tiktok-news-under30-drop",
      "sentence": "Regular TikTok news use among US adults under 30 fell 4 percentage points between 2025 and 2026, the first fall since 2020, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": -4,
      "unit": " points",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "1 in 5 Americans regularly get news on TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261025100035/https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/",
      "sample": "5,166 US adults on the American Trends Panel surveyed 24 to 30 August 2026.",
      "method": "39% in 2026 - 43% in 2025 = -4 points. The series for ages 18 to 29 rose every year from 9% in 2020 to 43% in 2025. Pew Research Center.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-tiktok-news-under30-drop"
    },
    {
      "id": "sfv-pew-tiktok-users-news",
      "sentence": "US adult TikTok users who regularly get news there made up 53% of users in 2026, up from 22% in 2020, according to Pew Research Center.",
      "value": 53,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "1 in 5 Americans regularly get news on TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261025100035/https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/",
      "sample": "5,166 US adults on the American Trends Panel surveyed 24 to 30 August 2026.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-tiktok-users-news"
    },
    {
      "id": "sfv-calc-tiktok-news-growth",
      "sentence": "The share of US adults who regularly get news on TikTok grew 6.7 times between 2020 and 2026, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 6.7,
      "unit": "x",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "1 in 5 Americans regularly get news on TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/",
      "source_published": "19 October 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261025100035/https://www.pewresearch.org/short-reads/2026/10/19/1-in-5-americans-regularly-get-news-on-tiktok/",
      "sample": "5,166 US adults on the American Trends Panel surveyed 24 to 30 August 2026.",
      "method": "20% in 2026 / 3% in 2020 = 6.67, rounded to 6.7. Pew Research Center American Trends Panel news surveys, 2020 to 2026.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-tiktok-news-growth"
    },
    {
      "id": "sfv-pew-tiktok-posters",
      "sentence": "The most active 25% of US adult TikTok users posted 98% of publicly accessible videos in 2023, according to Pew Research Center.",
      "value": 98,
      "unit": "%",
      "place": "United States",
      "data_year": "2023",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261023070927/https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "sample": "Pew Research Center 2023 study of publicly accessible TikTok videos posted by US adult users, reported in its March 2026 fact round-up.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-pew-tiktok-posters"
    },
    {
      "id": "sfv-clutch-full-attention",
      "sentence": "Only 9% of US consumers gave short-form video their full attention while watching in 2025, according to Clutch.",
      "value": 9,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "Clutch Report: 95% of Consumers Watch Short-Form Videos Regularly, with Only a Fraction Staying Fully Engaged (Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "source_published": "12 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20251124075548/https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-full-attention"
    },
    {
      "id": "sfv-clutch-hook",
      "sentence": "US consumers who say a video must grab them within 30 seconds made up 88% of those surveyed in 2025, according to Clutch.",
      "value": 88,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "The Attention Economy 2025",
      "source_url": "https://clutch.co/resources/attention-economy-2025",
      "source_published": "12 November 2025, updated 10 March 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/clutch/short-form-video-2026-10-31.csv",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-hook"
    },
    {
      "id": "sfv-clutch-hookstop",
      "sentence": "US consumers who stop scrolling for humour or a strong hook made up 55% of those surveyed in 2025, according to Clutch.",
      "value": 55,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "Clutch Report: 95% of Consumers Watch Short-Form Videos Regularly, with Only a Fraction Staying Fully Engaged (Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "source_published": "12 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20251124075548/https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-hookstop"
    },
    {
      "id": "sfv-clutch-direct",
      "sentence": "US consumers who pay more attention when a video speaks to them directly made up 80% of those surveyed in 2025, according to Clutch.",
      "value": 80,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "The Attention Economy 2025",
      "source_url": "https://clutch.co/resources/attention-economy-2025",
      "source_published": "12 November 2025, updated 10 March 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/clutch/short-form-video-2026-10-31.csv",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-direct"
    },
    {
      "id": "sfv-clutch-creator",
      "sentence": "US consumers who prefer casual, creator-led clips over polished brand videos made up 44% of those surveyed in 2025, according to Clutch.",
      "value": 44,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "Clutch Report: 95% of Consumers Watch Short-Form Videos Regularly, with Only a Fraction Staying Fully Engaged (Business Wire)",
      "source_url": "https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "source_published": "12 November 2025, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20251124075548/https://www.businesswire.com/news/home/20251112921539/en/Clutch-Report-95-of-Consumers-Watch-Short-Form-Videos-Regularly-with-Only-a-Fraction-Staying-Fully-Engaged",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-creator"
    },
    {
      "id": "sfv-wyzowl-length",
      "sentence": "Respondents who think videos of 30 seconds to 2 minutes work best made up 71% of those surveyed in 2025, according to Wyzowl.",
      "value": 71,
      "unit": "%",
      "place": "Worldwide (survey respondents)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Wyzowl",
      "source_title": "Video Marketing Statistics 2026",
      "source_url": "https://wyzowl.com/video-marketing-statistics/",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261016173432/https://wyzowl.com/video-marketing-statistics/",
      "sample": "266 unique respondents surveyed by Wyzowl in late 2025. Respondent mix and weighting are not stated on the page.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-wyzowl-length"
    },
    {
      "id": "sfv-wyzowl-learn",
      "sentence": "People who would most like a short video to learn about a product made up 63% of respondents in 2025, according to Wyzowl.",
      "value": 63,
      "unit": "%",
      "place": "Worldwide (survey respondents)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Wyzowl",
      "source_title": "Video Marketing Statistics 2026",
      "source_url": "https://wyzowl.com/video-marketing-statistics/",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261016173432/https://wyzowl.com/video-marketing-statistics/",
      "sample": "266 unique respondents surveyed by Wyzowl in late 2025. Respondent mix and weighting are not stated on the page.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-wyzowl-learn"
    },
    {
      "id": "sfv-clutch-interact",
      "sentence": "US consumers who have interacted with a brand after its short-form video caught their attention made up 55% of those surveyed in 2025, according to Clutch.",
      "value": 55,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "The Attention Economy 2025",
      "source_url": "https://clutch.co/resources/attention-economy-2025",
      "source_published": "12 November 2025, updated 10 March 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/clutch/short-form-video-2026-10-31.csv",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-interact"
    },
    {
      "id": "sfv-clutch-follow",
      "sentence": "US consumers who would follow or subscribe to a brand whose video entertains them made up 64% of those surveyed in 2025, according to Clutch.",
      "value": 64,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "The Attention Economy 2025",
      "source_url": "https://clutch.co/resources/attention-economy-2025",
      "source_published": "12 November 2025, updated 10 March 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/clutch/short-form-video-2026-10-31.csv",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-follow"
    },
    {
      "id": "sfv-clutch-genz",
      "sentence": "Gen Z respondents who had not considered buying after a brand's short-form video made up 45% of that group in 2025, according to Clutch.",
      "value": 45,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Clutch",
      "source_title": "The Attention Economy 2025",
      "source_url": "https://clutch.co/resources/attention-economy-2025",
      "source_published": "12 November 2025, updated 10 March 2026, accessed 31 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/clutch/short-form-video-2026-10-31.csv",
      "sample": "483 US consumers surveyed by Clutch in October 2025. 52% female, 48% male; 8% aged 18 to 28, 36% aged 29 to 44, 56% aged 45 and older. Survey method not stated. Gen Z subgroup size not published.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-clutch-genz"
    },
    {
      "id": "sfv-wyzowl-roi",
      "sentence": "Marketers who say video has given them a good return on investment made up 82% of those surveyed in 2025, down from 93% a year earlier, according to Wyzowl.",
      "value": 82,
      "unit": "%",
      "place": "Worldwide (survey respondents)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Wyzowl",
      "source_title": "Video Marketing Statistics 2026",
      "source_url": "https://wyzowl.com/video-marketing-statistics/",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261016173432/https://wyzowl.com/video-marketing-statistics/",
      "sample": "266 unique respondents surveyed by Wyzowl in late 2025. Respondent mix and weighting are not stated on the page.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-wyzowl-roi"
    },
    {
      "id": "sfv-calc-wyzowl-roi-drop",
      "sentence": "Marketers reporting a good return on video fell 11 percentage points in a year to 82% in 2025, calculated by StatisticsGlobal from Wyzowl data.",
      "value": -11,
      "unit": " points",
      "place": "Worldwide (survey respondents)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Wyzowl",
      "source_title": "Video Marketing Statistics 2026",
      "source_url": "https://wyzowl.com/video-marketing-statistics/",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261016173432/https://wyzowl.com/video-marketing-statistics/",
      "sample": "266 unique respondents surveyed by Wyzowl in late 2025. Respondent mix and weighting are not stated on the page.",
      "method": "82% in the late-2025 survey - 93% in the previous survey = -11 points. Wyzowl, 266 respondents in late 2025.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-wyzowl-roi-drop"
    },
    {
      "id": "sfv-wyzowl-youtube",
      "sentence": "Video marketers who publish on YouTube made up 82% of those surveyed in 2025, according to Wyzowl.",
      "value": 82,
      "unit": "%",
      "place": "Worldwide (survey respondents)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Wyzowl",
      "source_title": "Video Marketing Statistics 2026",
      "source_url": "https://wyzowl.com/video-marketing-statistics/",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261016173432/https://wyzowl.com/video-marketing-statistics/",
      "sample": "266 unique respondents surveyed by Wyzowl in late 2025. Respondent mix and weighting are not stated on the page.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-wyzowl-youtube"
    },
    {
      "id": "sfv-wyzowl-instagram",
      "sentence": "Video marketers who publish on Instagram made up 69% of those surveyed in 2025, according to Wyzowl.",
      "value": 69,
      "unit": "%",
      "place": "Worldwide (survey respondents)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Wyzowl",
      "source_title": "Video Marketing Statistics 2026",
      "source_url": "https://wyzowl.com/video-marketing-statistics/",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261016173432/https://wyzowl.com/video-marketing-statistics/",
      "sample": "266 unique respondents surveyed by Wyzowl in late 2025. Respondent mix and weighting are not stated on the page.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-wyzowl-instagram"
    },
    {
      "id": "sfv-wyzowl-tiktok",
      "sentence": "Video marketers who publish on TikTok made up 40% of those surveyed in 2025, according to Wyzowl.",
      "value": 40,
      "unit": "%",
      "place": "Worldwide (survey respondents)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Wyzowl",
      "source_title": "Video Marketing Statistics 2026",
      "source_url": "https://wyzowl.com/video-marketing-statistics/",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261016173432/https://wyzowl.com/video-marketing-statistics/",
      "sample": "266 unique respondents surveyed by Wyzowl in late 2025. Respondent mix and weighting are not stated on the page.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-wyzowl-tiktok"
    },
    {
      "id": "sfv-calc-wyzowl-tiktok-gap",
      "sentence": "TikTok trailed YouTube by 42 percentage points among video marketers in 2025, 40% against 82%, calculated by StatisticsGlobal from Wyzowl data.",
      "value": 42,
      "unit": " points",
      "place": "Worldwide (survey respondents)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Wyzowl",
      "source_title": "Video Marketing Statistics 2026",
      "source_url": "https://wyzowl.com/video-marketing-statistics/",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261016173432/https://wyzowl.com/video-marketing-statistics/",
      "sample": "266 unique respondents surveyed by Wyzowl in late 2025. Respondent mix and weighting are not stated on the page.",
      "method": "YouTube 82% - TikTok 40% = 42 points. Wyzowl, 266 respondents in late 2025.",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-calc-wyzowl-tiktok-gap"
    },
    {
      "id": "sfv-wyzowl-tiktok-effective",
      "sentence": "Video marketers who rate TikTok as effective made up 29% of those surveyed in 2025, against 69% for YouTube, according to Wyzowl.",
      "value": 29,
      "unit": "%",
      "place": "Worldwide (survey respondents)",
      "data_year": "2025",
      "source_type": "Vendor survey",
      "publisher": "Wyzowl",
      "source_title": "Video Marketing Statistics 2026",
      "source_url": "https://wyzowl.com/video-marketing-statistics/",
      "source_published": "2026, accessed 31 October 2026",
      "archive_url": "http://web.archive.org/web/20261016173432/https://wyzowl.com/video-marketing-statistics/",
      "sample": "266 unique respondents surveyed by Wyzowl in late 2025. Respondent mix and weighting are not stated on the page.",
      "method": "",
      "verified_on": "2026-10-31",
      "url": "https://statisticsglobal.org/short-form-video-statistics/#stat-sfv-wyzowl-tiktok-effective"
    }
  ]
}