{
  "title": "Smartphone Market Share 2026: Samsung, Apple, Xiaomi and Every Major Vendor",
  "url": "https://statisticsglobal.org/smartphone-market-share/",
  "updated": "2026-10-30",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/smartphone-market-share/)",
  "statistics": [
    {
      "id": "sp-samsung-q3-2026",
      "sentence": "Samsung had 22.6% of worldwide smartphone shipments in Q3 2026, shipping 57.8 million units, according to IDC.",
      "value": 22.6,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-samsung-q3-2026"
    },
    {
      "id": "sp-apple-q3-2026",
      "sentence": "Apple had 22.4% of worldwide smartphone shipments in Q3 2026, shipping 57.3 million units, according to IDC.",
      "value": 22.4,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-apple-q3-2026"
    },
    {
      "id": "sp-total-q3-2026",
      "sentence": "Smartphone shipments fell 22.0% year on year to 255.3 million units worldwide in Q3 2026, the steepest quarterly decline on record, according to IDC.",
      "value": 255.3,
      "unit": "million units",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-total-q3-2026"
    },
    {
      "id": "sp-top2-share-q3-2026",
      "sentence": "Samsung and Apple together had 45.0% of smartphone shipments in Q3 2026, up 8.1 percentage points from 36.9% a year earlier, calculated by StatisticsGlobal from IDC data.",
      "value": 45,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "Q3 2026: Samsung 22.6% + Apple 22.4% = 45.0%. Q3 2025: Samsung 18.7% + Apple 18.2% = 36.9%. 45.0 - 36.9 = 8.1 points.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-top2-share-q3-2026"
    },
    {
      "id": "sp-forecast-2026",
      "sentence": "Worldwide smartphone shipments are forecast to fall 16.7% in 2026 to just over 1 billion units, the steepest annual drop on record, according to IDC.",
      "value": -16.7,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Shipments Set for Record 16.7% Drop in 2026, as the Memory Crisis Hits Full Force",
      "source_url": "https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "source_published": "26 August 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261014042830/https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker forecast, August 2026. Forecasts are projections and are revised each quarter.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-forecast-2026"
    },
    {
      "id": "sp-samsung-apple-gap-q3-2026",
      "sentence": "Samsung led Apple by 0.5 million smartphone shipments in Q3 2026, a gap of 0.2 percentage points of share, calculated by StatisticsGlobal from IDC data.",
      "value": 0.5,
      "unit": "million units",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "Samsung 57.8M - Apple 57.3M = 0.5M. Share 22.6% - 22.4% = 0.2 points. IDC counts gaps of 0.1 points or less as a statistical tie.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-samsung-apple-gap-q3-2026"
    },
    {
      "id": "sp-xiaomi-q3-2026",
      "sentence": "Xiaomi had 12.0% of worldwide smartphone shipments in Q3 2026, with 30.7 million units, down 29.2% year on year, according to IDC.",
      "value": 12,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-xiaomi-q3-2026"
    },
    {
      "id": "sp-oppo-q3-2026",
      "sentence": "OPPO had 10.0% of worldwide smartphone shipments in Q3 2026, with 25.6 million units, down 34.5% year on year, according to IDC.",
      "value": 10,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-oppo-q3-2026"
    },
    {
      "id": "sp-vivo-q3-2026",
      "sentence": "vivo had 7.5% of worldwide smartphone shipments in Q3 2026, with 19.1 million units, down 31.5% year on year, according to IDC.",
      "value": 7.5,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-vivo-q3-2026"
    },
    {
      "id": "sp-apple-share-gain-q3-2026",
      "sentence": "Apple's share of smartphone shipments rose 4.2 percentage points year on year in Q3 2026, the largest gain among the top five, calculated by StatisticsGlobal from IDC data.",
      "value": 4.2,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "Apple 22.4% - 18.2% = +4.2. Samsung 22.6 - 18.7 = +3.9. Xiaomi 12.0 - 13.2 = -1.2. OPPO 10.0 - 11.9 = -1.9. vivo 7.5 - 8.5 = -1.0.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-apple-share-gain-q3-2026"
    },
    {
      "id": "sp-top5-share-q3-2026",
      "sentence": "The five largest smartphone brands had 74.6% of worldwide shipments in Q3 2026, up from 70.7% a year earlier, calculated by StatisticsGlobal from IDC data.",
      "value": 74.6,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "100% - 25.4% (others, Q3 2026) = 74.6%. 100% - 29.3% (others, Q3 2025) = 70.7%.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-top5-share-q3-2026"
    },
    {
      "id": "sp-cp-q3-2026",
      "sentence": "Global smartphone shipments fell 20% year on year in Q3 2026 to their lowest level in 14 years, according to Counterpoint Research.",
      "value": -20,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Counterpoint Research",
      "source_title": "Global Smartphone Shipments Hit a New Low with 20% YoY Decline, Lowest in 14 Years as Continued Memory Constraints Tighten Supply",
      "source_url": "https://counterpointresearch.com/en/insights/global-smartphone-shipments-hit-a-new-low-with-20-percent-yoy-decline-lowest-in-14-years",
      "source_published": "12 October 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023184553/https://counterpointresearch.com/en/insights/global-smartphone-shipments-hit-a-new-low-with-20-percent-yoy-decline-lowest-in-14-years",
      "sample": "Counterpoint Research Market Monitor. Quarterly sell-in shipments for 140+ brands, said to cover 97%+ of device shipments.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-cp-q3-2026"
    },
    {
      "id": "sp-units-lost-q3-2026",
      "sentence": "Worldwide smartphone shipments were 72.0 million units lower in Q3 2026 than in Q3 2025, calculated by StatisticsGlobal from IDC data.",
      "value": 72,
      "unit": "million units",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "327.3M (Q3 2025) - 255.3M (Q3 2026) = 72.0M.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-units-lost-q3-2026"
    },
    {
      "id": "sp-qoq-q3-2026",
      "sentence": "Smartphone shipments fell 7.6% from Q2 2026 to Q3 2026, against a 9.7% rise over the same quarters of 2025, calculated by StatisticsGlobal from IDC data.",
      "value": -7.6,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "255.3M (Q3 2026, preliminary) / 276.3M (Q2 2026, final) - 1 = -7.6%. A year earlier shipments rose from 298.3M in Q2 2025 to 327.3M in Q3 2025, +9.7%.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-qoq-q3-2026"
    },
    {
      "id": "sp-total-q2-2026",
      "sentence": "Smartphone shipments fell 7.4% year on year to 276.3 million units worldwide in Q2 2026, according to IDC.",
      "value": 276.3,
      "unit": "million units",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Market Share (Worldwide Quarterly Mobile Phone Tracker, 2Q26 final data)",
      "source_url": "https://www.idc.com/promo/smartphone-market-share/market-share/",
      "source_published": "28 August 2026, page updated 8 September 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023000641/https://www.idc.com/promo/smartphone-market-share/market-share/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-total-q2-2026"
    },
    {
      "id": "sp-samsung-q2-2026",
      "sentence": "Samsung led worldwide smartphone shipments in Q2 2026 with 22.7% share, ahead of Apple with 20.2%, according to IDC.",
      "value": 22.7,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Market Share (Worldwide Quarterly Mobile Phone Tracker, 2Q26 final data)",
      "source_url": "https://www.idc.com/promo/smartphone-market-share/market-share/",
      "source_published": "28 August 2026, page updated 8 September 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023000641/https://www.idc.com/promo/smartphone-market-share/market-share/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-samsung-q2-2026"
    },
    {
      "id": "sp-apple-yoy-q2-2026",
      "sentence": "Apple smartphone shipments grew 14.9% year on year to 55.7 million units in Q2 2026, according to IDC.",
      "value": 14.9,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Market Share (Worldwide Quarterly Mobile Phone Tracker, 2Q26 final data)",
      "source_url": "https://www.idc.com/promo/smartphone-market-share/market-share/",
      "source_published": "28 August 2026, page updated 8 September 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023000641/https://www.idc.com/promo/smartphone-market-share/market-share/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-apple-yoy-q2-2026"
    },
    {
      "id": "sp-huawei-yoy-q2-2026",
      "sentence": "Huawei smartphone shipments grew 19.9% year on year in Q2 2026, according to IDC.",
      "value": 19.9,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Market Share (Worldwide Quarterly Mobile Phone Tracker, 2Q26 final data)",
      "source_url": "https://www.idc.com/promo/smartphone-market-share/market-share/",
      "source_published": "28 August 2026, page updated 8 September 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023000641/https://www.idc.com/promo/smartphone-market-share/market-share/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-huawei-yoy-q2-2026"
    },
    {
      "id": "sp-samsung-yoy-q3-2026",
      "sentence": "Samsung smartphone shipments fell 5.8% year on year in Q3 2026, and Apple shipments fell 4.0%, according to IDC.",
      "value": -5.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-samsung-yoy-q3-2026"
    },
    {
      "id": "sp-others-q3-2026",
      "sentence": "Smartphone brands outside the top five shipped 64.8 million units in Q3 2026, down 32.5% year on year, according to IDC.",
      "value": 64.8,
      "unit": "million units",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-others-q3-2026"
    },
    {
      "id": "sp-top2-vs-rest-q3-2026",
      "sentence": "Samsung and Apple shipments fell 5.0% year on year in Q3 2026, while all other brands combined fell 32.0%, calculated by StatisticsGlobal from IDC data.",
      "value": -5,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "Samsung + Apple: 57.8 + 57.3 = 115.1M (Q3 2026) vs 61.4 + 59.7 = 121.1M (Q3 2025), -4.95%. All others: 255.3 - 115.1 = 140.2M vs 327.3 - 121.1 = 206.2M, -32.0%.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-top2-vs-rest-q3-2026"
    },
    {
      "id": "sp-chinese-big3-q3-2026",
      "sentence": "Xiaomi, OPPO and vivo shipped 75.4 million smartphones combined in Q3 2026, down 31.7% from 110.4 million a year earlier, calculated by StatisticsGlobal from IDC data.",
      "value": -31.7,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "Q3 2026: 30.7 + 25.6 + 19.1 = 75.4M. Q3 2025: 43.4 + 39.1 + 27.9 = 110.4M. 75.4 / 110.4 - 1 = -31.7%.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-chinese-big3-q3-2026"
    },
    {
      "id": "sp-cp-apple-q4-2025",
      "sentence": "Apple had 25.0% of global smartphone shipments in Q4 2025, its highest share in any quarter from Q1 2023 to Q2 2026, according to Counterpoint Research.",
      "value": 25,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Counterpoint Research",
      "source_title": "Global Smartphone Market Share: Quarterly",
      "source_url": "https://counterpointresearch.com/en/insights/global-smartphone-share",
      "source_published": "27 August 2026 (Q2 2026 update), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261022001854/https://counterpointresearch.com/en/insights/global-smartphone-share",
      "sample": "Counterpoint Research Market Monitor. Quarterly sell-in shipments for 140+ brands, said to cover 97%+ of device shipments.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-cp-apple-q4-2025"
    },
    {
      "id": "sp-cp-apple-avg-2025",
      "sentence": "Apple's average quarterly share of global smartphone shipments was 19.8% in 2025, calculated by StatisticsGlobal from Counterpoint Research data.",
      "value": 19.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Counterpoint Research",
      "source_title": "Global Smartphone Market Share: Quarterly",
      "source_url": "https://counterpointresearch.com/en/insights/global-smartphone-share",
      "source_published": "27 August 2026 (Q2 2026 update), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261022001854/https://counterpointresearch.com/en/insights/global-smartphone-share",
      "sample": "Counterpoint Research Market Monitor. Quarterly sell-in shipments for 140+ brands, said to cover 97%+ of device shipments.",
      "method": "(Q1 19% + Q2 17% + Q3 18% + Q4 25.0%) / 4 = 19.75%. Simple average of quarterly shares, not weighted by volume.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-cp-apple-avg-2025"
    },
    {
      "id": "sp-cp-q2-2026",
      "sentence": "Samsung had 23% of global smartphone shipments in Q2 2026 and Apple 21%, a record Q2 share for Apple, according to Counterpoint Research.",
      "value": 23,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Counterpoint Research",
      "source_title": "Global Smartphone Market Share: Quarterly",
      "source_url": "https://counterpointresearch.com/en/insights/global-smartphone-share",
      "source_published": "27 August 2026 (Q2 2026 update), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261022001854/https://counterpointresearch.com/en/insights/global-smartphone-share",
      "sample": "Counterpoint Research Market Monitor. Quarterly sell-in shipments for 140+ brands, said to cover 97%+ of device shipments.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-cp-q2-2026"
    },
    {
      "id": "sp-tracker-gap-q2-2026",
      "sentence": "IDC and Counterpoint Research differed by 0.8 points on Apple's Q2 2026 shipment share and 0.3 points on Samsung's, calculated by StatisticsGlobal from both firms' data.",
      "value": 0.8,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Counterpoint Research",
      "source_title": "Global Smartphone Market Share: Quarterly",
      "source_url": "https://counterpointresearch.com/en/insights/global-smartphone-share",
      "source_published": "27 August 2026 (Q2 2026 update), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261022001854/https://counterpointresearch.com/en/insights/global-smartphone-share",
      "sample": "Counterpoint Research Market Monitor. Quarterly sell-in shipments for 140+ brands, said to cover 97%+ of device shipments.",
      "method": "Apple: Counterpoint 21% - IDC 20.2% = 0.8. Samsung: Counterpoint 23% - IDC 22.7% = 0.3. Averages: Apple 20.6%, Samsung 22.9%. Counterpoint shares are rounded to whole numbers.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-tracker-gap-q2-2026"
    },
    {
      "id": "sp-tracker-decline-gap-q3-2026",
      "sentence": "IDC put the Q3 2026 fall in smartphone shipments at 22.0% and Counterpoint Research at 20%, a 2-point gap, calculated by StatisticsGlobal from both firms' data.",
      "value": 2,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Counterpoint Research",
      "source_title": "Global Smartphone Shipments Hit a New Low with 20% YoY Decline, Lowest in 14 Years as Continued Memory Constraints Tighten Supply",
      "source_url": "https://counterpointresearch.com/en/insights/global-smartphone-shipments-hit-a-new-low-with-20-percent-yoy-decline-lowest-in-14-years",
      "source_published": "12 October 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023184553/https://counterpointresearch.com/en/insights/global-smartphone-shipments-hit-a-new-low-with-20-percent-yoy-decline-lowest-in-14-years",
      "sample": "Counterpoint Research Market Monitor. Quarterly sell-in shipments for 140+ brands, said to cover 97%+ of device shipments.",
      "method": "IDC -22.0% (preliminary) vs Counterpoint Research -20%. 22.0 - 20 = 2 points.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-tracker-decline-gap-q3-2026"
    },
    {
      "id": "sp-cp-na-q2-2026",
      "sentence": "North America was the only region where smartphone shipments grew in Q2 2026, by about 6% year on year, according to Counterpoint Research.",
      "value": 6,
      "unit": "%",
      "place": "North America",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Counterpoint Research",
      "source_title": "Global Smartphone Market Share: Quarterly",
      "source_url": "https://counterpointresearch.com/en/insights/global-smartphone-share",
      "source_published": "27 August 2026 (Q2 2026 update), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261022001854/https://counterpointresearch.com/en/insights/global-smartphone-share",
      "sample": "Counterpoint Research Market Monitor. Quarterly sell-in shipments for 140+ brands, said to cover 97%+ of device shipments.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-cp-na-q2-2026"
    },
    {
      "id": "sp-sc-apple-2026-09",
      "sentence": "Apple devices made up 30.8% of mobile web usage worldwide in September 2026, ahead of Samsung with 23.52%, according to StatCounter Global Stats.",
      "value": 30.8,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "StatCounter Global Stats",
      "source_title": "Mobile Vendor Market Share Worldwide",
      "source_url": "https://gs.statcounter.com/vendor-market-share/mobile",
      "source_published": "September 2026 data, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261006013859/https://gs.statcounter.com/vendor-market-share/mobile",
      "sample": "Page views on the 1 million+ websites that run StatCounter tracking code, 3 billion+ page views a month (StatCounter). Measures devices in use, not sales.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-sc-apple-2026-09"
    },
    {
      "id": "sp-sc-xiaomi-2026-09",
      "sentence": "Xiaomi devices made up 11.06% of mobile web usage worldwide in September 2026, according to StatCounter Global Stats.",
      "value": 11.06,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "StatCounter Global Stats",
      "source_title": "Mobile Vendor Market Share Worldwide",
      "source_url": "https://gs.statcounter.com/vendor-market-share/mobile",
      "source_published": "September 2026 data, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261006013859/https://gs.statcounter.com/vendor-market-share/mobile",
      "sample": "Page views on the 1 million+ websites that run StatCounter tracking code, 3 billion+ page views a month (StatCounter). Measures devices in use, not sales.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-sc-xiaomi-2026-09"
    },
    {
      "id": "sp-apple-usage-gap-2026",
      "sentence": "Apple's 30.8% share of mobile web usage in September 2026 was 8.4 points above its 22.4% share of Q3 2026 shipments, calculated by StatisticsGlobal from StatCounter Global Stats and IDC data.",
      "value": 8.4,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatCounter Global Stats",
      "source_title": "Mobile Vendor Market Share Worldwide",
      "source_url": "https://gs.statcounter.com/vendor-market-share/mobile",
      "source_published": "September 2026 data, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261006013859/https://gs.statcounter.com/vendor-market-share/mobile",
      "sample": "Page views on the 1 million+ websites that run StatCounter tracking code, 3 billion+ page views a month (StatCounter). Measures devices in use, not sales.",
      "method": "StatCounter Apple mobile vendor share, September 2026 (30.8%) - IDC Apple shipment share, Q3 2026 (22.4%) = 8.4 points. Different measures: usage of devices in service vs new units shipped.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-apple-usage-gap-2026"
    },
    {
      "id": "sp-sc-us-2026-09",
      "sentence": "Apple devices made up 53.58% of mobile web usage in the United States in September 2026, and Samsung 28.11%, according to StatCounter Global Stats.",
      "value": 53.58,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "StatCounter Global Stats",
      "source_title": "Mobile Vendor Market Share United States Of America",
      "source_url": "https://gs.statcounter.com/vendor-market-share/mobile/united-states-of-america",
      "source_published": "September 2026 data, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261007030029/https://gs.statcounter.com/vendor-market-share/mobile/united-states-of-america",
      "sample": "Page views on the 1 million+ websites that run StatCounter tracking code, 3 billion+ page views a month (StatCounter). Measures devices in use, not sales.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-sc-us-2026-09"
    },
    {
      "id": "sp-us-vs-ww-apple-2026",
      "sentence": "Apple's share of mobile web usage in the United States was 1.74 times its worldwide share in September 2026, calculated by StatisticsGlobal from StatCounter Global Stats data.",
      "value": 1.74,
      "unit": "times",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatCounter Global Stats",
      "source_title": "Mobile Vendor Market Share United States Of America",
      "source_url": "https://gs.statcounter.com/vendor-market-share/mobile/united-states-of-america",
      "source_published": "September 2026 data, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261007030029/https://gs.statcounter.com/vendor-market-share/mobile/united-states-of-america",
      "sample": "Page views on the 1 million+ websites that run StatCounter tracking code, 3 billion+ page views a month (StatCounter). Measures devices in use, not sales.",
      "method": "53.58% (United States) / 30.8% (worldwide) = 1.74.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-us-vs-ww-apple-2026"
    },
    {
      "id": "sp-sc-uk-2026-09",
      "sentence": "Apple devices made up 46.87% of mobile web usage in the United Kingdom in September 2026, and Samsung 35.06%, according to StatCounter Global Stats.",
      "value": 46.87,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "StatCounter Global Stats",
      "source_title": "Mobile Vendor Market Share United Kingdom",
      "source_url": "https://gs.statcounter.com/vendor-market-share/mobile/united-kingdom",
      "source_published": "September 2026 data, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261009191232/https://gs.statcounter.com/vendor-market-share/mobile/united-kingdom",
      "sample": "Page views on the 1 million+ websites that run StatCounter tracking code, 3 billion+ page views a month (StatCounter). Measures devices in use, not sales.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-sc-uk-2026-09"
    },
    {
      "id": "sp-sc-cn-2026-09",
      "sentence": "Apple devices made up 31.95% of mobile web usage in China in September 2026, ahead of Xiaomi at 15.02% and Huawei at 11.02%, according to StatCounter Global Stats.",
      "value": 31.95,
      "unit": "%",
      "place": "China",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "StatCounter Global Stats",
      "source_title": "Mobile Vendor Market Share China",
      "source_url": "https://gs.statcounter.com/vendor-market-share/mobile/china",
      "source_published": "September 2026 data, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261012054657/https://gs.statcounter.com/vendor-market-share/mobile/china",
      "sample": "Page views on the 1 million+ websites that run StatCounter tracking code, 3 billion+ page views a month (StatCounter). Measures devices in use, not sales.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-sc-cn-2026-09"
    },
    {
      "id": "sp-sc-android-2026-09",
      "sentence": "Android ran on 69.17% of mobile web usage worldwide in September 2026 and iOS on 30.81%, according to StatCounter Global Stats.",
      "value": 69.17,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "StatCounter Global Stats",
      "source_title": "Mobile Operating System Market Share Worldwide",
      "source_url": "https://gs.statcounter.com/os-market-share/mobile/worldwide",
      "source_published": "September 2026 data, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261025184949/https://gs.statcounter.com/os-market-share/mobile/worldwide",
      "sample": "Page views on the 1 million+ websites that run StatCounter tracking code, 3 billion+ page views a month (StatCounter). Measures devices in use, not sales.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-sc-android-2026-09"
    },
    {
      "id": "sp-android-ios-ratio-2026",
      "sentence": "Android accounted for 2.2 times as much mobile web usage as iOS worldwide in September 2026, calculated by StatisticsGlobal from StatCounter Global Stats data.",
      "value": 2.2,
      "unit": "times",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "StatCounter Global Stats",
      "source_title": "Mobile Operating System Market Share Worldwide",
      "source_url": "https://gs.statcounter.com/os-market-share/mobile/worldwide",
      "source_published": "September 2026 data, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261025184949/https://gs.statcounter.com/os-market-share/mobile/worldwide",
      "sample": "Page views on the 1 million+ websites that run StatCounter tracking code, 3 billion+ page views a month (StatCounter). Measures devices in use, not sales.",
      "method": "69.17% / 30.81% = 2.245, rounded to 2.2.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-android-ios-ratio-2026"
    },
    {
      "id": "sp-cp-forecast-2026",
      "sentence": "Global smartphone shipments are forecast to fall 14% in 2026, with Samsung expected to retake the number one position, according to Counterpoint Research.",
      "value": -14,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Counterpoint Research",
      "source_title": "Global Smartphone Market to Fall 14% in 2026 as Samsung is Expected to Retake No. 1 Position",
      "source_url": "https://counterpointresearch.com/en/insights/global-smartphone-market-to-fall-14-percent-in-2026-as-samsung-to-retake-number-1-position",
      "source_published": "22 August 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20260830155136/https://counterpointresearch.com/en/insights/global-smartphone-market-to-fall-14-percent-in-2026-as-samsung-to-retake-number-1-position",
      "sample": "Counterpoint Research forecast, August 2026.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-cp-forecast-2026"
    },
    {
      "id": "sp-forecast-gap-2026",
      "sentence": "IDC forecasts a 16.7% fall in 2026 smartphone shipments and Counterpoint Research 14%, a 2.7-point gap, calculated by StatisticsGlobal from both firms' August 2026 forecasts.",
      "value": 2.7,
      "unit": "percentage points",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IDC",
      "source_title": "Smartphone Shipments Set for Record 16.7% Drop in 2026, as the Memory Crisis Hits Full Force",
      "source_url": "https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "source_published": "26 August 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261014042830/https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker forecast, August 2026. Forecasts are projections and are revised each quarter.",
      "method": "IDC -16.7% (26 August 2026) vs Counterpoint Research -14% (22 August 2026). 16.7 - 14 = 2.7 points.",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-forecast-gap-2026"
    },
    {
      "id": "sp-h2-forecast-2026",
      "sentence": "Smartphone shipments in the second half of 2026 are forecast to fall 27.2% year on year, according to IDC.",
      "value": -27.2,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Shipments Set for Record 16.7% Drop in 2026, as the Memory Crisis Hits Full Force",
      "source_url": "https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "source_published": "26 August 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261014042830/https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker forecast, August 2026. Forecasts are projections and are revised each quarter.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-h2-forecast-2026"
    },
    {
      "id": "sp-asp-2026",
      "sentence": "The average smartphone selling price is forecast to rise 27.6% to $581 in 2026, according to IDC.",
      "value": 581,
      "unit": "USD",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Shipments Set for Record 16.7% Drop in 2026, as the Memory Crisis Hits Full Force",
      "source_url": "https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "source_published": "26 August 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261014042830/https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker forecast, August 2026. Forecasts are projections and are revised each quarter.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-asp-2026"
    },
    {
      "id": "sp-value-2026",
      "sentence": "The smartphone market is forecast to grow 6.3% in value to $613 billion in 2026, even as units fall, according to IDC.",
      "value": 613,
      "unit": "billion USD",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Shipments Set for Record 16.7% Drop in 2026, as the Memory Crisis Hits Full Force",
      "source_url": "https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "source_published": "26 August 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261014042830/https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker forecast, August 2026. Forecasts are projections and are revised each quarter.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-value-2026"
    },
    {
      "id": "sp-memory-cost-q3-2026",
      "sentence": "Memory costs for smartphone makers were up about 350% year on year by Q3 2026, according to IDC.",
      "value": 350,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Global Smartphone Shipments Drop Record High of 22% in Q3 2026 as the Memory Crisis Hits Hard, According to IDC",
      "source_url": "https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "source_published": "14 October 2026 (preliminary data), accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261023042412/https://www.idc.com/resource-center/press-releases/smartphone-shipments-decline-3q26/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker. Sell-in shipments of new branded smartphones, excluding OEM sales and refurbished units, grouped by current parent company. Q3 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-memory-cost-q3-2026"
    },
    {
      "id": "sp-sub100-q2-2026",
      "sentence": "Shipments of smartphones priced under $100 fell almost 60% year on year in Q2 2026, according to IDC.",
      "value": -60,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Shipments Set for Record 16.7% Drop in 2026, as the Memory Crisis Hits Full Force",
      "source_url": "https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "source_published": "26 August 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261014042830/https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker forecast, August 2026. Forecasts are projections and are revised each quarter.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-sub100-q2-2026"
    },
    {
      "id": "sp-ios-forecast-2026",
      "sentence": "iOS is forecast to reach a record 23.6% of smartphone shipments in 2026, up almost four percentage points, according to IDC.",
      "value": 23.6,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Shipments Set for Record 16.7% Drop in 2026, as the Memory Crisis Hits Full Force",
      "source_url": "https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "source_published": "26 August 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261014042830/https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker forecast, August 2026. Forecasts are projections and are revised each quarter.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-ios-forecast-2026"
    },
    {
      "id": "sp-android-forecast-2026",
      "sentence": "Android smartphone shipments are forecast to fall 24.3% in 2026, while iOS shipments fall 1.3%, according to IDC.",
      "value": -24.3,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Shipments Set for Record 16.7% Drop in 2026, as the Memory Crisis Hits Full Force",
      "source_url": "https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "source_published": "26 August 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261014042830/https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker forecast, August 2026. Forecasts are projections and are revised each quarter.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-android-forecast-2026"
    },
    {
      "id": "sp-harmonyos-2026",
      "sentence": "HarmonyOS smartphone shipments are forecast to nearly triple to 51 million units in 2026, according to IDC.",
      "value": 51,
      "unit": "million units",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Shipments Set for Record 16.7% Drop in 2026, as the Memory Crisis Hits Full Force",
      "source_url": "https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "source_published": "26 August 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261014042830/https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker forecast, August 2026. Forecasts are projections and are revised each quarter.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-harmonyos-2026"
    },
    {
      "id": "sp-foldables-2026",
      "sentence": "Foldable smartphone shipments are forecast to grow 12.6% to 22.9 million units in 2026, according to IDC.",
      "value": 22.9,
      "unit": "million units",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "IDC",
      "source_title": "Smartphone Shipments Set for Record 16.7% Drop in 2026, as the Memory Crisis Hits Full Force",
      "source_url": "https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "source_published": "26 August 2026, accessed 30 October 2026",
      "archive_url": "https://web.archive.org/web/20261014042830/https://www.idc.com/resource-center/blog/smartphone-shipments-set-for-record-16-7-drop-in-2026-as-the-memory-crisis-hits-full-force/",
      "sample": "IDC Worldwide Quarterly Mobile Phone Tracker forecast, August 2026. Forecasts are projections and are revised each quarter.",
      "method": "",
      "verified_on": "2026-10-30",
      "url": "https://statisticsglobal.org/smartphone-market-share/#stat-sp-foldables-2026"
    }
  ]
}