{
  "title": "SMS Marketing Statistics 2026: Click Rates, Conversions, Opt-outs and Text Volumes",
  "url": "https://statisticsglobal.org/sms-marketing-statistics/",
  "updated": "2026-10-27",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/sms-marketing-statistics/)",
  "statistics": [
    {
      "id": "sms-kl-campaign-click-2026",
      "sentence": "SMS campaigns averaged a 5.6% click rate in 2026, according to Klaviyo benchmarks from over 183,000 customers.",
      "value": 5.6,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-campaign-click-2026"
    },
    {
      "id": "sms-om-campaign-ctr-2025",
      "sentence": "SMS campaigns had an average click-through rate of 12.39% in 2025, according to Omnisend.",
      "value": 12.39,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-campaign-ctr-2025"
    },
    {
      "id": "sms-kl-sms-vs-email-click-2026",
      "sentence": "SMS campaigns drew 3.3 times the click rate of email campaigns in 2026, calculated by StatisticsGlobal from Klaviyo data.",
      "value": 3.3,
      "unit": "x",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "Klaviyo SMS campaign click rate 5.6% / Klaviyo email campaign click rate 1.69% = 3.3. For flows: 9.65% / 5.58% = 1.7. Both from Klaviyo's 2026 SMS and email benchmark pages.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-sms-vs-email-click-2026"
    },
    {
      "id": "sms-us-texts-2024",
      "sentence": "Americans exchanged nearly 2.2 trillion SMS and MMS text messages in 2024, according to CTIA.",
      "value": 2.2,
      "unit": "trillion messages",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "CTIA",
      "source_title": "2025 Annual Survey Highlights",
      "source_url": "https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "source_published": "September 2025, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261001144625/https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "sample": "CTIA annual survey of US wireless providers, calendar year 2024. Counts SMS and MMS messages on US carrier networks, not app messages such as iMessage or WhatsApp.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-us-texts-2024"
    },
    {
      "id": "sms-ftc-losses-2024",
      "sentence": "Americans reported losing $470 million to text message scams in 2024, more than five times the 2020 figure, according to the Federal Trade Commission.",
      "value": 470,
      "unit": "US$ million",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Federal Trade Commission",
      "source_title": "Data Spotlight: Top text scams of 2024",
      "source_url": "https://www.ftc.gov/news-events/data-visualizations/data-spotlight/2025/04/top-text-scams-2024",
      "source_published": "14 April 2025, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ftc/ftc-figures-2026-10-27.csv",
      "sample": "Consumer Sentinel Network fraud reports where a text message was the contact method. Self-reported, so most scams are never counted.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-ftc-losses-2024"
    },
    {
      "id": "sms-kl-flow-click-2026",
      "sentence": "Automated SMS flows averaged a 9.65% click rate in 2026, according to Klaviyo.",
      "value": 9.65,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-flow-click-2026"
    },
    {
      "id": "sms-kl-top-click-2026",
      "sentence": "The top 10% of brands reached SMS click rates of 10.44% for campaigns and 16.6% for flows in 2026, according to Klaviyo.",
      "value": 10.44,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-top-click-2026"
    },
    {
      "id": "sms-om-automation-ctr-2025",
      "sentence": "Automated SMS messages had an average click-through rate of 20.34% in 2025, according to Omnisend.",
      "value": 20.34,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-automation-ctr-2025"
    },
    {
      "id": "sms-om-dec-ctr-2025",
      "sentence": "SMS campaign click-through rate rose from 3.47% in January 2025 to 23.92% in December 2025, according to Omnisend.",
      "value": 23.92,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-dec-ctr-2025"
    },
    {
      "id": "sms-om-q4-vs-h1-2025",
      "sentence": "SMS campaign click-through rates in October to December 2025 averaged 3.7 times the January to June level, calculated by StatisticsGlobal from Omnisend data.",
      "value": 3.7,
      "unit": "x",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "Average of monthly CTRs, October to December: (18.02 + 20.28 + 23.92) / 3 = 20.74%. January to June: (3.47 + 5.93 + 6.33 + 7.41 + 5.19 + 5.34) / 6 = 5.61%. 20.74 / 5.61 = 3.7. Simple averages, not weighted by sends.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-q4-vs-h1-2025"
    },
    {
      "id": "sms-dd-ctr-2026",
      "sentence": "SMS messages had a 25.7% global click-through rate in Dotdigital's 2026 Global Benchmark Report, according to Dotdigital.",
      "value": 25.7,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Dotdigital",
      "source_title": "SMS marketing statistics and benchmarks you need to know (2026)",
      "source_url": "https://dotdigital.com/blog/sms-marketing-statistics-and-benchmarks/",
      "source_published": "5 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dotdigital/dotdigital-figures-2026-10-27.csv",
      "sample": "Dotdigital customers, from Dotdigital's 2026 Global Benchmark Report. Sample size and data period not stated on the page. The full report is gated.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-dd-ctr-2026"
    },
    {
      "id": "sms-dd-unique-ctr-2026",
      "sentence": "SMS messages had a 19.91% unique click-through rate in Dotdigital's 2026 Global Benchmark Report, according to Dotdigital.",
      "value": 19.91,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Dotdigital",
      "source_title": "SMS marketing statistics and benchmarks you need to know (2026)",
      "source_url": "https://dotdigital.com/blog/sms-marketing-statistics-and-benchmarks/",
      "source_published": "5 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dotdigital/dotdigital-figures-2026-10-27.csv",
      "sample": "Dotdigital customers, from Dotdigital's 2026 Global Benchmark Report. Sample size and data period not stated on the page. The full report is gated.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-dd-unique-ctr-2026"
    },
    {
      "id": "sms-dd-sends-growth-2026",
      "sentence": "SMS sends by Dotdigital customers rose 57.2% year on year in Dotdigital's 2026 Global Benchmark Report, according to Dotdigital.",
      "value": 57.2,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Dotdigital",
      "source_title": "SMS marketing statistics and benchmarks you need to know (2026)",
      "source_url": "https://dotdigital.com/blog/sms-marketing-statistics-and-benchmarks/",
      "source_published": "5 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dotdigital/dotdigital-figures-2026-10-27.csv",
      "sample": "Dotdigital customers, from Dotdigital's 2026 Global Benchmark Report. Sample size and data period not stated on the page. The full report is gated.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-dd-sends-growth-2026"
    },
    {
      "id": "sms-vendor-ctr-spread-2026",
      "sentence": "The highest vendor SMS click-through benchmark published in 2026, 25.7% from Dotdigital, was 4.6 times the lowest, 5.6% from Klaviyo, calculated by StatisticsGlobal.",
      "value": 4.6,
      "unit": "x",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Dotdigital",
      "source_title": "SMS marketing statistics and benchmarks you need to know (2026)",
      "source_url": "https://dotdigital.com/blog/sms-marketing-statistics-and-benchmarks/",
      "source_published": "5 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dotdigital/dotdigital-figures-2026-10-27.csv",
      "sample": "Dotdigital customers, from Dotdigital's 2026 Global Benchmark Report. Sample size and data period not stated on the page. The full report is gated.",
      "method": "Dotdigital global SMS CTR 25.7% / Klaviyo SMS campaign click rate 5.6% = 4.6. Omnisend (12.39% for 2025 campaigns) sits between them. The gap mostly reflects different definitions and customer bases, not better texting.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-vendor-ctr-spread-2026"
    },
    {
      "id": "sms-kl-email-click-2026",
      "sentence": "Email campaigns had a benchmark click rate of 1.69% and email flows 5.58% in 2026, according to Klaviyo.",
      "value": 1.69,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 Email marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/email-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-email-click-2026"
    },
    {
      "id": "sms-om-email-ctr-2025",
      "sentence": "Email campaigns had a 0.74% click-through rate and email automations 4.66% in 2025, according to Omnisend.",
      "value": 0.74,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-email-ctr-2025"
    },
    {
      "id": "sms-om-sms-vs-email-ctr-2025",
      "sentence": "SMS campaigns had 16.7 times the click-through rate of email campaigns in 2025, calculated by StatisticsGlobal from Omnisend data.",
      "value": 16.7,
      "unit": "x",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "SMS campaign CTR 12.39% / email campaign CTR 0.74% = 16.7. For automations: 20.34% / 4.66% = 4.4.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-sms-vs-email-ctr-2025"
    },
    {
      "id": "sms-om-email-auto-conv-2025",
      "sentence": "Email automations converted at 1.49% against 0.78% for SMS automations in 2025, according to Omnisend.",
      "value": 1.49,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-email-auto-conv-2025"
    },
    {
      "id": "sms-om-email-rev-auto-2025",
      "sentence": "Email automations earned 4.5 times as much per message as SMS automations in 2025, calculated by StatisticsGlobal from Omnisend data.",
      "value": 4.5,
      "unit": "x",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "Email automation revenue per message $3.41 / SMS automation revenue per message $0.75 = 4.5.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-email-rev-auto-2025"
    },
    {
      "id": "sms-om-rev-per-msg-2025",
      "sentence": "Automated SMS messages earned $0.75 each and SMS campaigns $0.15 in 2025, according to Omnisend.",
      "value": 0.75,
      "unit": "US$",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-rev-per-msg-2025"
    },
    {
      "id": "sms-dd-vs-email-2026",
      "sentence": "SMS click-through rates were 7 times higher than email in Dotdigital's 2026 Global Benchmark Report, according to Dotdigital.",
      "value": 7,
      "unit": "x",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Dotdigital",
      "source_title": "SMS marketing statistics and benchmarks you need to know (2026)",
      "source_url": "https://dotdigital.com/blog/sms-marketing-statistics-and-benchmarks/",
      "source_published": "5 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dotdigital/dotdigital-figures-2026-10-27.csv",
      "sample": "Dotdigital customers, from Dotdigital's 2026 Global Benchmark Report. Sample size and data period not stated on the page. The full report is gated.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-dd-vs-email-2026"
    },
    {
      "id": "sms-kl-campaign-order-2026",
      "sentence": "SMS campaigns had an average order rate of 0.27% in 2026, according to Klaviyo.",
      "value": 0.27,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-campaign-order-2026"
    },
    {
      "id": "sms-kl-flow-order-2026",
      "sentence": "Automated SMS flows had an average order rate of 1.9% in 2026, according to Klaviyo.",
      "value": 1.9,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-flow-order-2026"
    },
    {
      "id": "sms-kl-flow-vs-campaign-order-2026",
      "sentence": "Automated SMS flows converted to orders 7 times as often as SMS campaigns in 2026, calculated by StatisticsGlobal from Klaviyo data.",
      "value": 7,
      "unit": "x",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "Flow order rate 1.9% / campaign order rate 0.27% = 7.0.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-flow-vs-campaign-order-2026"
    },
    {
      "id": "sms-kl-flow-revenue-2026",
      "sentence": "SMS flows made up 7.6% of SMS sends but drove 45.2% of SMS revenue in 2026, according to Klaviyo.",
      "value": 45.2,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-flow-revenue-2026"
    },
    {
      "id": "sms-kl-flow-rev-per-send-2026",
      "sentence": "Each SMS flow message earned about 10 times the revenue of a campaign message in 2026, calculated by StatisticsGlobal from Klaviyo data.",
      "value": 10,
      "unit": "x",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "Flows: 45.2% of revenue / 7.6% of sends = 5.95. Campaigns: 54.8% of revenue / 92.4% of sends = 0.59. 5.95 / 0.59 = 10.0. Assumes all SMS revenue is from either flows or campaigns.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-flow-rev-per-send-2026"
    },
    {
      "id": "sms-kl-new-buyers-2026",
      "sentence": "New buyers accounted for 64.4% of SMS flow revenue and 20% of SMS campaign revenue in 2026, according to Klaviyo.",
      "value": 64.4,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-new-buyers-2026"
    },
    {
      "id": "sms-kl-rpr-auto-2026",
      "sentence": "Automotive brands earned $6.15 revenue per recipient from SMS flows in 2026, the highest of 12 industries, according to Klaviyo.",
      "value": 6.15,
      "unit": "US$",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-rpr-auto-2026"
    },
    {
      "id": "sms-kl-rpr-ratio-2026",
      "sentence": "SMS flows earned 5.4 to 17.6 times the revenue per recipient of SMS campaigns across 12 industries in 2026, calculated by StatisticsGlobal from Klaviyo data.",
      "value": 10.1,
      "unit": "x (average)",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "Flow RPR / campaign RPR for each of 12 industries. Lowest: food and beverage $1.83 / $0.34 = 5.4. Highest: automotive $6.15 / $0.35 = 17.6 and hardware $4.57 / $0.26 = 17.6. Simple average of the 12 ratios = 10.1.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-rpr-ratio-2026"
    },
    {
      "id": "sms-kl-toys-click-2026",
      "sentence": "Toys and hobbies brands had the highest SMS campaign click rate, 6.49%, of 12 industries in 2026, according to Klaviyo.",
      "value": 6.49,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-toys-click-2026"
    },
    {
      "id": "sms-om-campaign-conv-2025",
      "sentence": "SMS campaigns had an average conversion rate of 0.12% in 2025, according to Omnisend.",
      "value": 0.12,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-campaign-conv-2025"
    },
    {
      "id": "sms-om-automation-conv-2025",
      "sentence": "Automated SMS messages had an average conversion rate of 0.78% in 2025, according to Omnisend.",
      "value": 0.78,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-automation-conv-2025"
    },
    {
      "id": "sms-kl-unsub-2026",
      "sentence": "SMS unsubscribe rates averaged 1.08% for campaigns and 1.74% for flows in 2026, according to Klaviyo.",
      "value": 1.08,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Klaviyo",
      "source_title": "2026 SMS marketing benchmarks by industry",
      "source_url": "https://www.klaviyo.com/products/sms-marketing/benchmarks",
      "source_published": "2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/klaviyo/klaviyo-figures-2026-10-27.csv",
      "sample": "Klaviyo customers, over 183,000 accounts, mostly ecommerce brands. Klaviyo does not state the date range. Industry values read from the charts on the page.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-kl-unsub-2026"
    },
    {
      "id": "sms-dd-unsub-2026",
      "sentence": "SMS messages had a 0.43% global unsubscribe rate in Dotdigital's 2026 Global Benchmark Report, according to Dotdigital.",
      "value": 0.43,
      "unit": "%",
      "place": "Global",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Dotdigital",
      "source_title": "SMS marketing statistics and benchmarks you need to know (2026)",
      "source_url": "https://dotdigital.com/blog/sms-marketing-statistics-and-benchmarks/",
      "source_published": "5 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/dotdigital/dotdigital-figures-2026-10-27.csv",
      "sample": "Dotdigital customers, from Dotdigital's 2026 Global Benchmark Report. Sample size and data period not stated on the page. The full report is gated.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-dd-unsub-2026"
    },
    {
      "id": "sms-om-deliverability-2025",
      "sentence": "SMS deliverability was 96.6% for campaigns and 92.8% for automations in 2025, according to Omnisend.",
      "value": 96.6,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-deliverability-2025"
    },
    {
      "id": "sms-om-bounce-2025",
      "sentence": "Automated SMS messages had an 11.8% bounce rate in 2025, including 6.7% hard bounces, according to Omnisend.",
      "value": 11.8,
      "unit": "%",
      "place": "Global (mostly ecommerce)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Omnisend",
      "source_title": "SMS marketing benchmarks: what good looks like in 2026",
      "source_url": "https://www.omnisend.com/blog/sms-marketing-benchmarks/",
      "source_published": "11 June 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/omnisend/omnisend-figures-2026-10-27.csv",
      "sample": "Omnisend data for 2025: 246M+ SMS campaign sends and 20M+ SMS automation sends across 27,000+ brands, mostly ecommerce.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-om-bounce-2025"
    },
    {
      "id": "sms-us-texts-increase-2024",
      "sentence": "Americans exchanged nearly 42 billion more SMS and MMS messages in 2024 than in 2023, according to CTIA.",
      "value": 42,
      "unit": "billion messages",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "CTIA",
      "source_title": "2025 Annual Survey Highlights",
      "source_url": "https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "source_published": "September 2025, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261001144625/https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "sample": "CTIA annual survey of US wireless providers, calendar year 2024. Counts SMS and MMS messages on US carrier networks, not app messages such as iMessage or WhatsApp.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-us-texts-increase-2024"
    },
    {
      "id": "sms-us-texts-growth-2024",
      "sentence": "US SMS and MMS message volume grew about 2% in 2024, calculated by StatisticsGlobal from CTIA data.",
      "value": 1.9,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "CTIA",
      "source_title": "2025 Annual Survey Highlights",
      "source_url": "https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "source_published": "September 2025, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261001144625/https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "sample": "CTIA annual survey of US wireless providers, calendar year 2024. Counts SMS and MMS messages on US carrier networks, not app messages such as iMessage or WhatsApp.",
      "method": "42 billion more messages in 2024 / (2,200 billion - 42 billion = about 2,158 billion in 2023) = 1.9%. CTIA rounds both inputs, so treat this as approximate.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-us-texts-growth-2024"
    },
    {
      "id": "sms-us-texts-per-day-2024",
      "sentence": "Americans exchanged about 6 billion SMS and MMS messages a day in 2024, calculated by StatisticsGlobal from CTIA data.",
      "value": 6,
      "unit": "billion messages a day",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "CTIA",
      "source_title": "2025 Annual Survey Highlights",
      "source_url": "https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "source_published": "September 2025, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261001144625/https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "sample": "CTIA annual survey of US wireless providers, calendar year 2024. Counts SMS and MMS messages on US carrier networks, not app messages such as iMessage or WhatsApp.",
      "method": "Nearly 2.2 trillion messages / 366 days (2024 was a leap year) = 6.0 billion a day.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-us-texts-per-day-2024"
    },
    {
      "id": "sms-us-texts-per-connection-2024",
      "sentence": "US wireless connections averaged about 3,800 SMS and MMS messages each in 2024, calculated by StatisticsGlobal from CTIA data.",
      "value": 3800,
      "unit": "messages per connection",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "CTIA",
      "source_title": "2025 Annual Survey Highlights",
      "source_url": "https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "source_published": "September 2025, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261001144625/https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "sample": "CTIA annual survey of US wireless providers, calendar year 2024. Counts SMS and MMS messages on US carrier networks, not app messages such as iMessage or WhatsApp.",
      "method": "Nearly 2.2 trillion SMS and MMS messages / 579 million wireless connections = 3,800 messages per connection a year. Connections include tablets, wearables and other non-phone devices, so texts per phone are higher.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-us-texts-per-connection-2024"
    },
    {
      "id": "sms-us-texts-per-connection-day-2024",
      "sentence": "Each US wireless connection averaged about 10 SMS and MMS messages a day in 2024, calculated by StatisticsGlobal from CTIA data.",
      "value": 10.4,
      "unit": "messages a day",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "CTIA",
      "source_title": "2025 Annual Survey Highlights",
      "source_url": "https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "source_published": "September 2025, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261001144625/https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "sample": "CTIA annual survey of US wireless providers, calendar year 2024. Counts SMS and MMS messages on US carrier networks, not app messages such as iMessage or WhatsApp.",
      "method": "2.2 trillion messages / 579 million connections / 366 days = 10.4 messages per connection a day.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-us-texts-per-connection-day-2024"
    },
    {
      "id": "sms-us-voice-2024",
      "sentence": "Americans spent over 2.4 trillion minutes talking on mobile phones in 2024, according to CTIA.",
      "value": 2.4,
      "unit": "trillion minutes",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "CTIA",
      "source_title": "2025 Annual Survey Highlights",
      "source_url": "https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "source_published": "September 2025, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261001144625/https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "sample": "CTIA annual survey of US wireless providers, calendar year 2024. Counts SMS and MMS messages on US carrier networks, not app messages such as iMessage or WhatsApp.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-us-voice-2024"
    },
    {
      "id": "sms-us-connections-2024",
      "sentence": "US wireless connections reached 579 million in 2024, or 1.7 connections for every person, according to CTIA.",
      "value": 579,
      "unit": "million connections",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Industry body",
      "publisher": "CTIA",
      "source_title": "2025 Annual Survey Highlights",
      "source_url": "https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "source_published": "September 2025, accessed 27 October 2026",
      "archive_url": "http://web.archive.org/web/20261001144625/https://api.ctia.org/wp-content/uploads/2025/09/2025-Annual-Survey-Highlights.pdf",
      "sample": "CTIA annual survey of US wireless providers, calendar year 2024. Counts SMS and MMS messages on US carrier networks, not app messages such as iMessage or WhatsApp.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-us-connections-2024"
    },
    {
      "id": "sms-us-connections-2025",
      "sentence": "US wireless connections reached nearly 603 million in 2025, roughly 1.8 for every American, according to CTIA.",
      "value": 603,
      "unit": "million connections",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "CTIA",
      "source_title": "2026 Annual Survey Highlights",
      "source_url": "https://api.ctia.org/wp-content/uploads/2026/09/2026-Annual-Survey-Highlights.pdf",
      "source_published": "September 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ctia/ctia-figures-2026-10-27.csv",
      "sample": "CTIA annual survey of US wireless providers, calendar year 2025. The 2026 edition does not report text message volumes.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-us-connections-2025"
    },
    {
      "id": "sms-us-non-phone-2025",
      "sentence": "46% of devices on US wireless networks were something other than a phone in 2025, according to CTIA.",
      "value": 46,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Industry body",
      "publisher": "CTIA",
      "source_title": "2026 Annual Survey Highlights",
      "source_url": "https://api.ctia.org/wp-content/uploads/2026/09/2026-Annual-Survey-Highlights.pdf",
      "source_published": "September 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ctia/ctia-figures-2026-10-27.csv",
      "sample": "CTIA annual survey of US wireless providers, calendar year 2025. The 2026 edition does not report text message volumes.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-us-non-phone-2025"
    },
    {
      "id": "sms-ftc-2020-losses",
      "sentence": "Reported losses to US text scams were below $94 million in 2020, calculated by StatisticsGlobal from Federal Trade Commission data.",
      "value": 94,
      "unit": "US$ million (upper bound)",
      "place": "United States",
      "data_year": "2020",
      "source_type": "Our analysis",
      "publisher": "Federal Trade Commission",
      "source_title": "Data Spotlight: Top text scams of 2024",
      "source_url": "https://www.ftc.gov/news-events/data-visualizations/data-spotlight/2025/04/top-text-scams-2024",
      "source_published": "14 April 2025, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ftc/ftc-figures-2026-10-27.csv",
      "sample": "Consumer Sentinel Network fraud reports where a text message was the contact method. Self-reported, so most scams are never counted.",
      "method": "The FTC says 2024 losses of $470 million were more than five times the 2020 figure. $470 million / 5 = $94 million, so 2020 losses were below that.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-ftc-2020-losses"
    },
    {
      "id": "sms-ftc-loss-share-2024",
      "sentence": "11% of text scam reports to the Federal Trade Commission said money was lost in 2024, up from 5% in 2020.",
      "value": 11,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Federal Trade Commission",
      "source_title": "Data Spotlight: Top text scams of 2024",
      "source_url": "https://www.ftc.gov/news-events/data-visualizations/data-spotlight/2025/04/top-text-scams-2024",
      "source_published": "14 April 2025, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ftc/ftc-figures-2026-10-27.csv",
      "sample": "Consumer Sentinel Network fraud reports where a text message was the contact method. Self-reported, so most scams are never counted.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-ftc-loss-share-2024"
    },
    {
      "id": "sms-ftc-text-share-2024",
      "sentence": "Text message scams made up about 3.8% of all US fraud losses reported to the FTC in 2024, calculated by StatisticsGlobal from Federal Trade Commission data.",
      "value": 3.8,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Our analysis",
      "publisher": "Federal Trade Commission",
      "source_title": "Data Spotlight: Top text scams of 2024",
      "source_url": "https://www.ftc.gov/news-events/data-visualizations/data-spotlight/2025/04/top-text-scams-2024",
      "source_published": "14 April 2025, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ftc/ftc-figures-2026-10-27.csv",
      "sample": "Consumer Sentinel Network fraud reports where a text message was the contact method. Self-reported, so most scams are never counted.",
      "method": "$470 million reported lost to text scams / more than $12.5 billion total reported fraud losses = 3.8%. Both are FTC Consumer Sentinel figures for 2024.",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-ftc-text-share-2024"
    },
    {
      "id": "sms-ftc-fraud-2024",
      "sentence": "Americans reported losing more than $12.5 billion to fraud in 2024, up 25% on 2023, according to the Federal Trade Commission.",
      "value": 12.5,
      "unit": "US$ billion",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Federal Trade Commission",
      "source_title": "New FTC Data Show a Big Jump in Reported Losses to Fraud to $12.5 Billion in 2024",
      "source_url": "https://www.ftc.gov/news-events/news/press-releases/2025/03/new-ftc-data-show-big-jump-reported-losses-fraud-125-billion-2024",
      "source_published": "10 March 2025, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ftc/ftc-figures-2026-10-27.csv",
      "sample": "Consumer Sentinel Network fraud reports, calendar year 2024. Self-reported.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-ftc-fraud-2024"
    },
    {
      "id": "sms-ftc-contact-2024",
      "sentence": "Text messages were the third most reported way scammers contacted people in 2024, after email and phone calls, according to the Federal Trade Commission.",
      "value": 3,
      "unit": "rank",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Official",
      "publisher": "Federal Trade Commission",
      "source_title": "New FTC Data Show a Big Jump in Reported Losses to Fraud to $12.5 Billion in 2024",
      "source_url": "https://www.ftc.gov/news-events/news/press-releases/2025/03/new-ftc-data-show-big-jump-reported-losses-fraud-125-billion-2024",
      "source_published": "10 March 2025, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ftc/ftc-figures-2026-10-27.csv",
      "sample": "Consumer Sentinel Network fraud reports, calendar year 2024. Self-reported.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-ftc-contact-2024"
    },
    {
      "id": "sms-ftc-top-contact-2025",
      "sentence": "Text messages were the most reported contact method in US fraud reports in 2025, according to the Federal Trade Commission.",
      "value": 1,
      "unit": "rank",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Federal Trade Commission",
      "source_title": "Prepared Statement of the FTC before the Joint Economic Committee on the rising scam economy",
      "source_url": "https://www.ftc.gov/system/files/ftc_gov/pdf/ftc-testimony-jec-hearing-on-the-rising-scam-economy.pdf",
      "source_published": "25 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ftc/ftc-figures-2026-10-27.csv",
      "sample": "Consumer Sentinel Network fraud reports, calendar year 2025. Self-reported.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-ftc-top-contact-2025"
    },
    {
      "id": "sms-ftc-fraud-2025",
      "sentence": "Americans filed 3 million fraud reports and reported $15.9 billion in losses in 2025, according to the Federal Trade Commission.",
      "value": 15.9,
      "unit": "US$ billion",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Federal Trade Commission",
      "source_title": "Prepared Statement of the FTC before the Joint Economic Committee on the rising scam economy",
      "source_url": "https://www.ftc.gov/system/files/ftc_gov/pdf/ftc-testimony-jec-hearing-on-the-rising-scam-economy.pdf",
      "source_published": "25 March 2026, accessed 27 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ftc/ftc-figures-2026-10-27.csv",
      "sample": "Consumer Sentinel Network fraud reports, calendar year 2025. Self-reported.",
      "method": "",
      "verified_on": "2026-10-27",
      "url": "https://statisticsglobal.org/sms-marketing-statistics/#stat-sms-ftc-fraud-2025"
    }
  ]
}