{ "title": "Social Commerce Statistics 2026: Sales, TikTok Shop and Shopper Data", "url": "https://statisticsglobal.org/social-commerce-statistics/", "updated": "2026-11-01", "licence": "https://statisticsglobal.org/data-licence/", "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/social-commerce-statistics/)", "statistics": [ { "id": "scm-em-us-sales-2025", "sentence": "US social commerce sales will reach $87.02 billion in 2025, up 21.5% year on year, according to EMARKETER.", "value": 87.02, "unit": "$ billion", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-us-sales-2025" }, { "id": "scm-em-tts-share-2025", "sentence": "TikTok Shop holds 18.2% of US social commerce sales in 2025, according to EMARKETER.", "value": 18.2, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-tts-share-2025" }, { "id": "scm-dhl-buy-social-2026", "sentence": "45% of online shoppers buy through social media channels in 2026, according to DHL eCommerce.", "value": 45, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-buy-social-2026" }, { "id": "scm-em-reach-vs-spend-2025", "sentence": "Social buyers are 47.5% of US digital buyers but social commerce is only 6.9% of ecommerce sales in 2025, a 40.6-point gap, calculated by StatisticsGlobal from EMARKETER data.", "value": 40.6, "unit": "points", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "47.5% of US digital buyers buy on social, minus social commerce share of US retail ecommerce sales of 6.9% = 40.6 points.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-reach-vs-spend-2025" }, { "id": "scm-sf-global-traffic-2025", "sentence": "Social media drove 15% of global retailer site traffic during Cyber Week 2025, according to Salesforce.", "value": 15, "unit": "%", "place": "Worldwide", "data_year": "2025", "source_type": "Vendor report", "publisher": "Salesforce", "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend", "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx", "source_published": "5 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx", "sample": "Aggregated shopping activity of more than 1.5 billion shoppers in 89+ countries, Cyber Week 2025. Blends first-party and third-party data with market assumptions.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-sf-global-traffic-2025" }, { "id": "scm-em-sales-2024-calc", "sentence": "US social commerce sales were about $71.62 billion in 2024, calculated by StatisticsGlobal from EMARKETER data.", "value": 71.62, "unit": "$ billion", "place": "United States", "data_year": "2024", "source_type": "Our analysis", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "EMARKETER 2025 figure of $87.02 billion divided by its 21.5% growth: 87.02 / 1.215 = 71.62.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-sales-2024-calc" }, { "id": "scm-em-us-growth-2026", "sentence": "US social commerce sales will grow 18.0% in 2026 and pass $100 billion for the first time, according to EMARKETER.", "value": 18, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-us-growth-2026" }, { "id": "scm-em-sales-2026-calc", "sentence": "US social commerce sales come to about $102.68 billion in 2026, calculated by StatisticsGlobal from EMARKETER data.", "value": 102.68, "unit": "$ billion", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "EMARKETER 2025 forecast of $87.02 billion grown by its 18.0% forecast for 2026: 87.02 x 1.18 = 102.68.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-sales-2026-calc" }, { "id": "scm-em-share-ecom-2025", "sentence": "Social commerce makes up 6.9% of US retail ecommerce sales in 2025, according to EMARKETER.", "value": 6.9, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-share-ecom-2025" }, { "id": "scm-em-share-ecom-2029", "sentence": "Social commerce will reach 9.3% of US retail ecommerce sales in 2029, according to EMARKETER.", "value": 9.3, "unit": "%", "place": "United States", "data_year": "2029", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-share-ecom-2029" }, { "id": "scm-em-buyers-2025", "sentence": "The US has 108.3 million social buyers aged 14 and over in 2025, up 6.8%, according to EMARKETER.", "value": 108.3, "unit": "million", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-buyers-2025" }, { "id": "scm-em-buyers-users-2025", "sentence": "Social buyers make up 47.9% of US social network users in 2025, according to EMARKETER.", "value": 47.9, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-buyers-users-2025" }, { "id": "scm-em-buyers-digital-2025", "sentence": "Social buyers make up 47.5% of US digital buyers in 2025, according to EMARKETER.", "value": 47.5, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-buyers-digital-2025" }, { "id": "scm-em-per-buyer-2025", "sentence": "US social buyers spend about $804 each on social commerce in 2025, calculated by StatisticsGlobal from EMARKETER data.", "value": 804, "unit": "$", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "$87.02 billion of US social commerce sales divided by 108.3 million social buyers = $803.51, rounded to $804.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-per-buyer-2025" }, { "id": "scm-em-tts-sales-2025", "sentence": "TikTok Shop US sales will reach $15.82 billion in 2025, up 108.0%, according to EMARKETER.", "value": 15.82, "unit": "$ billion", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-tts-sales-2025" }, { "id": "scm-em-tts-2024-calc", "sentence": "TikTok Shop US sales were about $7.61 billion in 2024, calculated by StatisticsGlobal from EMARKETER data.", "value": 7.61, "unit": "$ billion", "place": "United States", "data_year": "2024", "source_type": "Our analysis", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "EMARKETER 2025 TikTok Shop figure of $15.82 billion divided by its 108.0% growth: 15.82 / 2.08 = 7.61.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-tts-2024-calc" }, { "id": "scm-em-tts-growth-2024", "sentence": "TikTok Shop grew its US sales by 407.0% in 2024, according to EMARKETER.", "value": 407, "unit": "%", "place": "United States", "data_year": "2024", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-tts-growth-2024" }, { "id": "scm-em-tts-share-2027", "sentence": "TikTok Shop will hold 24.1% of US social commerce sales by 2027, according to EMARKETER.", "value": 24.1, "unit": "%", "place": "United States", "data_year": "2027", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-tts-share-2027" }, { "id": "scm-em-tts-2026", "sentence": "TikTok Shop US sales will pass $20 billion in 2026, according to EMARKETER.", "value": 20, "unit": "$ billion", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-tts-2026" }, { "id": "scm-em-tts-2028", "sentence": "TikTok Shop US sales will pass $30 billion in 2028, according to EMARKETER.", "value": 30, "unit": "$ billion", "place": "United States", "data_year": "2028", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-tts-2028" }, { "id": "scm-em-non-tiktok-2025", "sentence": "US social commerce outside TikTok Shop comes to $71.20 billion in 2025, calculated by StatisticsGlobal from EMARKETER data.", "value": 71.2, "unit": "$ billion", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "Total US social commerce of $87.02 billion minus TikTok Shop sales of $15.82 billion = 71.20. That is 81.8% of the total (100 - 18.2).", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-non-tiktok-2025" }, { "id": "scm-em-tiktok-buyers-2025", "sentence": "TikTok will have 53.2 million US buyers in 2025, up 13.6%, according to EMARKETER.", "value": 53.2, "unit": "million", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-tiktok-buyers-2025" }, { "id": "scm-em-tiktok-buyers-2026", "sentence": "TikTok will have 57.7 million US buyers in 2026, up 8.6%, according to EMARKETER.", "value": 57.7, "unit": "million", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-tiktok-buyers-2026" }, { "id": "scm-em-tiktok-buyer-share-2025", "sentence": "TikTok reaches 49.1% of US social buyers in 2025, calculated by StatisticsGlobal from EMARKETER data.", "value": 49.1, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "53.2 million TikTok buyers divided by 108.3 million US social buyers = 49.12%.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-tiktok-buyer-share-2025" }, { "id": "scm-em-tts-per-buyer-2025", "sentence": "TikTok buyers in the US spend about $297 each on TikTok Shop in 2025, calculated by StatisticsGlobal from EMARKETER data.", "value": 297, "unit": "$", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "EMARKETER", "source_title": "TikTok Shop makes up nearly 20% of social commerce in 2025", "source_url": "https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025", "source_published": "9 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023032026/https://www.emarketer.com/press-releases/tiktok-shop-makes-up-nearly-20-of-social-commerce-in-2025/", "sample": "EMARKETER forecast and estimate, modelled from company, government and research data and executive interviews. US. Social buyers are people aged 14 and over.", "method": "$15.82 billion of TikTok Shop sales divided by 53.2 million TikTok buyers = $297.37, rounded to $297.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-em-tts-per-buyer-2025" }, { "id": "scm-yg-tts-buyers-2025", "sentence": "30% of US TikTok users bought something on TikTok Shop in the 12 months to May 2025, according to YouGov.", "value": 30, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "YouGov", "source_title": "Are US TikTok users turning to TikTok Shop?", "source_url": "https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "source_published": "16 May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260411031038/https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "sample": "YouGov survey of 1,070 US adults, 13 to 14 May 2025, including 415 TikTok users and 111 TikTok Shop buyers. Weighted to US adults.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-yg-tts-buyers-2025" }, { "id": "scm-yg-fashion-2025", "sentence": "38% of US TikTok Shop buyers bought clothing and shoes there in the 12 months to May 2025, according to YouGov.", "value": 38, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "YouGov", "source_title": "Are US TikTok users turning to TikTok Shop?", "source_url": "https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "source_published": "16 May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260411031038/https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "sample": "YouGov survey of 1,070 US adults, 13 to 14 May 2025, including 415 TikTok users and 111 TikTok Shop buyers. Weighted to US adults.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-yg-fashion-2025" }, { "id": "scm-yg-under-100-2025", "sentence": "60% of US TikTok Shop buyers spent $100 or less there in the 12 months to May 2025, calculated by StatisticsGlobal from YouGov data.", "value": 60, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "YouGov", "source_title": "Are US TikTok users turning to TikTok Shop?", "source_url": "https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "source_published": "16 May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260411031038/https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "sample": "YouGov survey of 1,070 US adults, 13 to 14 May 2025, including 415 TikTok users and 111 TikTok Shop buyers. Weighted to US adults.", "method": "Buyers spending under $25 (22%) plus $25 to $50 (20%) plus $51 to $100 (18%) = 60%.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-yg-under-100-2025" }, { "id": "scm-sf-tiktok-share-2025", "sentence": "TikTok drove 9% of global social traffic to retailer sites during Cyber Week 2025, up 55% year on year, according to Salesforce.", "value": 9, "unit": "%", "place": "Worldwide", "data_year": "2025", "source_type": "Vendor report", "publisher": "Salesforce", "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend", "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx", "source_published": "5 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx", "sample": "Aggregated shopping activity of more than 1.5 billion shoppers in 89+ countries, Cyber Week 2025. Blends first-party and third-party data with market assumptions.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-sf-tiktok-share-2025" }, { "id": "scm-sf-tiktok-all-traffic-2025", "sentence": "TikTok drove about 1.35% of all global retailer site traffic during Cyber Week 2025, calculated by StatisticsGlobal from Salesforce data.", "value": 1.35, "unit": "%", "place": "Worldwide", "data_year": "2025", "source_type": "Our analysis", "publisher": "Salesforce", "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend", "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx", "source_published": "5 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx", "sample": "Aggregated shopping activity of more than 1.5 billion shoppers in 89+ countries, Cyber Week 2025. Blends first-party and third-party data with market assumptions.", "method": "TikTok share of social traffic (9%) multiplied by social share of all retailer site traffic (15%): 0.09 x 0.15 = 1.35%.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-sf-tiktok-all-traffic-2025" }, { "id": "scm-dhl-facebook-2026", "sentence": "63% of shoppers had ever bought on Facebook in DHL eCommerce's 2026 survey.", "value": 63, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-facebook-2026" }, { "id": "scm-dhl-tiktok-2026", "sentence": "50% of shoppers had ever bought on TikTok in DHL eCommerce's 2026 survey.", "value": 50, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-tiktok-2026" }, { "id": "scm-dhl-instagram-2026", "sentence": "48% of shoppers had ever bought on Instagram in DHL eCommerce's 2026 survey.", "value": 48, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-instagram-2026" }, { "id": "scm-dhl-youtube-2026", "sentence": "29% of shoppers had ever bought on YouTube in DHL eCommerce's 2026 survey.", "value": 29, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-youtube-2026" }, { "id": "scm-dhl-us-facebook-2026", "sentence": "70% of US shoppers had ever bought on Facebook in DHL eCommerce's 2026 survey.", "value": 70, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "Social commerce trends", "source_url": "https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/social-commerce-trends.html", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023085632/https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/social-commerce-trends.html", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-us-facebook-2026" }, { "id": "scm-dhl-us-tiktok-2026", "sentence": "67% of US shoppers had ever bought on TikTok in DHL eCommerce's 2026 survey.", "value": 67, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "Social commerce trends", "source_url": "https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/social-commerce-trends.html", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023085632/https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/social-commerce-trends.html", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-us-tiktok-2026" }, { "id": "scm-dhl-uk-tiktok-2026", "sentence": "72% of UK shoppers had ever bought on TikTok in DHL eCommerce's 2026 survey.", "value": 72, "unit": "%", "place": "United Kingdom", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "Social commerce trends", "source_url": "https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/social-commerce-trends.html", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023085632/https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/social-commerce-trends.html", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-uk-tiktok-2026" }, { "id": "scm-dhl-china-douyin-2026", "sentence": "88% of Chinese shoppers had bought on Douyin in DHL eCommerce's 2026 survey.", "value": 88, "unit": "%", "place": "China", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "Social commerce trends", "source_url": "https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/social-commerce-trends.html", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023085632/https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/social-commerce-trends.html", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-china-douyin-2026" }, { "id": "scm-sf-us-traffic-2025", "sentence": "Social media drove 16% of US retailer site traffic during Cyber Week 2025, according to Salesforce.", "value": 16, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Vendor report", "publisher": "Salesforce", "source_title": "Salesforce Data: AI and Agents Propel Cyber Week to Record $336.6B in Global Spend", "source_url": "https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx", "source_published": "5 December 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260627190645/https://investor.salesforce.com/news/news-details/2025/Salesforce-Data-AI-and-Agents-Propel-Cyber-Week-to-Record-336-6B-in-Global-Spend/default.aspx", "sample": "Aggregated shopping activity of more than 1.5 billion shoppers in 89+ countries, Cyber Week 2025. Blends first-party and third-party data with market assumptions.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-sf-us-traffic-2025" }, { "id": "scm-dhl-apac-2026", "sentence": "66% of online shoppers in Asia Pacific buy through social media channels in 2026, according to DHL eCommerce.", "value": 66, "unit": "%", "place": "Asia Pacific", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-apac-2026" }, { "id": "scm-dhl-apac-gap-2026", "sentence": "Asia Pacific shoppers are 21 points more likely than the global average to buy through social media in 2026, calculated by StatisticsGlobal from DHL eCommerce data.", "value": 21, "unit": "points", "place": "Asia Pacific", "data_year": "2026", "source_type": "Our analysis", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "Asia Pacific share buying through social media (66%) minus the global share (45%) = 21 points.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-apac-gap-2026" }, { "id": "scm-dhl-sellers-2026", "sentence": "63% of ecommerce businesses sell on social platforms in 2026, according to DHL eCommerce.", "value": 63, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-sellers-2026" }, { "id": "scm-dhl-seller-gap-2026", "sentence": "63% of businesses sell on social but 45% of shoppers buy there in 2026, an 18-point gap, calculated by StatisticsGlobal from DHL eCommerce data.", "value": 18, "unit": "points", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Our analysis", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "Businesses selling on social platforms (63%) minus shoppers buying through social media (45%) = 18 points.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-seller-gap-2026" }, { "id": "scm-dhl-expect-shoppers-2026", "sentence": "24% of online shoppers expect to browse and shop more on social media in 2026, according to DHL eCommerce.", "value": 24, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-expect-shoppers-2026" }, { "id": "scm-dhl-expect-business-2026", "sentence": "64% of ecommerce businesses expect to sell more on social media in 2026, according to DHL eCommerce.", "value": 64, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-expect-business-2026" }, { "id": "scm-dhl-expect-gap-2026", "sentence": "Businesses are 40 points more likely than shoppers to expect more social selling in 2026, calculated by StatisticsGlobal from DHL eCommerce data.", "value": 40, "unit": "points", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Our analysis", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "Businesses expecting to sell more on social media (64%) minus shoppers expecting to shop more there (24%) = 40 points.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-expect-gap-2026" }, { "id": "scm-dhl-genz-tiktok-2026", "sentence": "58% of Gen Z shoppers had bought on TikTok in 2026, according to DHL eCommerce.", "value": 58, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-genz-tiktok-2026" }, { "id": "scm-dhl-boomer-facebook-2026", "sentence": "77% of Baby Boomer shoppers had bought on Facebook in 2026, according to DHL eCommerce.", "value": 77, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-boomer-facebook-2026" }, { "id": "scm-dhl-tiktok-age-gap-2026", "sentence": "Gen Z shoppers are 25 points more likely than Baby Boomers to have bought on TikTok in 2026, calculated by StatisticsGlobal from DHL eCommerce data.", "value": 25, "unit": "points", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Our analysis", "publisher": "DHL eCommerce", "source_title": "Social commerce trends", "source_url": "https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/social-commerce-trends.html", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261023085632/https://www.dhl.com/global-en/microsites/ec/ecommerce-insights/insights/reports/social-commerce-trends.html", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "Gen Z who have bought on TikTok (58%) minus Baby Boomers who have (33%), from the DHL country and generation table = 25 points.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-tiktok-age-gap-2026" }, { "id": "scm-bv-use-social-2025", "sentence": "56% of shoppers use social media somewhere in their shopping in 2025, according to Bazaarvoice.", "value": 56, "unit": "%", "place": "US, UK, FR, DE, CA, AU", "data_year": "2025", "source_type": "Vendor survey", "publisher": "Bazaarvoice", "source_title": "Shopper Preference Report 2025", "source_url": "https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "source_published": "2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20250715171549/https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "sample": "Survey of 8,000+ consumers in the US, UK, France, Germany, Canada and Australia, January 2025, run by Bazaarvoice.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-bv-use-social-2025" }, { "id": "scm-bv-18-34-2025", "sentence": "Social media plays a part in the shopping of 79% of shoppers aged 18 to 34 in 2025, according to Bazaarvoice.", "value": 79, "unit": "%", "place": "US, UK, FR, DE, CA, AU", "data_year": "2025", "source_type": "Vendor survey", "publisher": "Bazaarvoice", "source_title": "Shopper Preference Report 2025", "source_url": "https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "source_published": "2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20250715171549/https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "sample": "Survey of 8,000+ consumers in the US, UK, France, Germany, Canada and Australia, January 2025, run by Bazaarvoice.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-bv-18-34-2025" }, { "id": "scm-bv-direct-shop-2025", "sentence": "18% of shoppers aged 18 to 34 buy straight from TikTok Shop or Instagram Shop in 2025, according to Bazaarvoice.", "value": 18, "unit": "%", "place": "US, UK, FR, DE, CA, AU", "data_year": "2025", "source_type": "Vendor survey", "publisher": "Bazaarvoice", "source_title": "Shopper Preference Report 2025", "source_url": "https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "source_published": "2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20250715171549/https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "sample": "Survey of 8,000+ consumers in the US, UK, France, Germany, Canada and Australia, January 2025, run by Bazaarvoice.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-bv-direct-shop-2025" }, { "id": "scm-bv-spend-young-2025", "sentence": "38% of shoppers aged 18 to 34 raised their social media spending by 20% or more in 2025, according to Bazaarvoice.", "value": 38, "unit": "%", "place": "US, UK, FR, DE, CA, AU", "data_year": "2025", "source_type": "Vendor survey", "publisher": "Bazaarvoice", "source_title": "Shopper Preference Report 2025", "source_url": "https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "source_published": "2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20250715171549/https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "sample": "Survey of 8,000+ consumers in the US, UK, France, Germany, Canada and Australia, January 2025, run by Bazaarvoice.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-bv-spend-young-2025" }, { "id": "scm-bv-spend-old-2025", "sentence": "10% of shoppers aged 55 and over raised their social media spending by 20% or more in 2025, according to Bazaarvoice.", "value": 10, "unit": "%", "place": "US, UK, FR, DE, CA, AU", "data_year": "2025", "source_type": "Vendor survey", "publisher": "Bazaarvoice", "source_title": "Shopper Preference Report 2025", "source_url": "https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "source_published": "2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20250715171549/https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "sample": "Survey of 8,000+ consumers in the US, UK, France, Germany, Canada and Australia, January 2025, run by Bazaarvoice.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-bv-spend-old-2025" }, { "id": "scm-bv-spend-age-gap-2025", "sentence": "Shoppers aged 18 to 34 are 28 points more likely than those 55 and over to have raised social spending by 20%+ in 2025, calculated by StatisticsGlobal from Bazaarvoice data.", "value": 28, "unit": "points", "place": "US, UK, FR, DE, CA, AU", "data_year": "2025", "source_type": "Our analysis", "publisher": "Bazaarvoice", "source_title": "Shopper Preference Report 2025", "source_url": "https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "source_published": "2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20250715171549/https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "sample": "Survey of 8,000+ consumers in the US, UK, France, Germany, Canada and Australia, January 2025, run by Bazaarvoice.", "method": "Share of 18 to 34s raising social media spending by 20% or more (38%) minus share of 55+ (10%) = 28 points.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-bv-spend-age-gap-2025" }, { "id": "scm-yg-35-54-2025", "sentence": "41% of US TikTok users aged 35 to 54 bought on TikTok Shop in the 12 months to May 2025, according to YouGov.", "value": 41, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "YouGov", "source_title": "Are US TikTok users turning to TikTok Shop?", "source_url": "https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "source_published": "16 May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260411031038/https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "sample": "YouGov survey of 1,070 US adults, 13 to 14 May 2025, including 415 TikTok users and 111 TikTok Shop buyers. Weighted to US adults.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-yg-35-54-2025" }, { "id": "scm-yg-18-34-2025", "sentence": "26% of US TikTok users aged 18 to 34 bought on TikTok Shop in the 12 months to May 2025, according to YouGov.", "value": 26, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "YouGov", "source_title": "Are US TikTok users turning to TikTok Shop?", "source_url": "https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "source_published": "16 May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260411031038/https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "sample": "YouGov survey of 1,070 US adults, 13 to 14 May 2025, including 415 TikTok users and 111 TikTok Shop buyers. Weighted to US adults.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-yg-18-34-2025" }, { "id": "scm-yg-55-2025", "sentence": "23% of US TikTok users aged 55 and over bought on TikTok Shop in the 12 months to May 2025, according to YouGov.", "value": 23, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "YouGov", "source_title": "Are US TikTok users turning to TikTok Shop?", "source_url": "https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "source_published": "16 May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260411031038/https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "sample": "YouGov survey of 1,070 US adults, 13 to 14 May 2025, including 415 TikTok users and 111 TikTok Shop buyers. Weighted to US adults.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-yg-55-2025" }, { "id": "scm-bv-creator-young-2025", "sentence": "56% of shoppers aged 18 to 34 bought something based on a creator recommendation in 2025, according to Bazaarvoice.", "value": 56, "unit": "%", "place": "US, UK, FR, DE, CA, AU", "data_year": "2025", "source_type": "Vendor survey", "publisher": "Bazaarvoice", "source_title": "Shopper Preference Report 2025", "source_url": "https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "source_published": "2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20250715171549/https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "sample": "Survey of 8,000+ consumers in the US, UK, France, Germany, Canada and Australia, January 2025, run by Bazaarvoice.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-bv-creator-young-2025" }, { "id": "scm-dhl-genz-influencer-2026", "sentence": "41% of Gen Z shoppers say influencer or celebrity posts influence their purchases in 2026, according to DHL eCommerce.", "value": 41, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-genz-influencer-2026" }, { "id": "scm-dhl-influencer-shoppers-2026", "sentence": "34% of shoppers say influencer partnerships influence their social purchases in 2026, according to DHL eCommerce.", "value": 34, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-influencer-shoppers-2026" }, { "id": "scm-dhl-influencer-business-2026", "sentence": "57% of ecommerce businesses think influencer partnerships drive social purchases in 2026, according to DHL eCommerce.", "value": 57, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-influencer-business-2026" }, { "id": "scm-dhl-influencer-gap-2026", "sentence": "Businesses rate influencer partnerships 23 points higher than shoppers do in 2026, calculated by StatisticsGlobal from DHL eCommerce data.", "value": 23, "unit": "points", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Our analysis", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "Businesses saying influencer partnerships drive social purchases (57%) minus shoppers saying so (34%) = 23 points.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-influencer-gap-2026" }, { "id": "scm-dhl-discounts-2026", "sentence": "63% of shoppers say discounts and offers on social media influence their purchases in 2026, according to DHL eCommerce.", "value": 63, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-discounts-2026" }, { "id": "scm-yg-discounts-2025", "sentence": "52% of US TikTok Shop buyers say discounts and promotions influenced their purchases in 2025, according to YouGov.", "value": 52, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "YouGov", "source_title": "Are US TikTok users turning to TikTok Shop?", "source_url": "https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "source_published": "16 May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260411031038/https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "sample": "YouGov survey of 1,070 US adults, 13 to 14 May 2025, including 415 TikTok users and 111 TikTok Shop buyers. Weighted to US adults.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-yg-discounts-2025" }, { "id": "scm-yg-influencer-2025", "sentence": "12% of US TikTok Shop buyers say influencer or celebrity recommendations influenced their purchases in 2025, according to YouGov.", "value": 12, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "YouGov", "source_title": "Are US TikTok users turning to TikTok Shop?", "source_url": "https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "source_published": "16 May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260411031038/https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "sample": "YouGov survey of 1,070 US adults, 13 to 14 May 2025, including 415 TikTok users and 111 TikTok Shop buyers. Weighted to US adults.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-yg-influencer-2025" }, { "id": "scm-yg-discount-vs-influencer-2025", "sentence": "Discounts influenced 4.3 times as many US TikTok Shop buyers as influencers in 2025, calculated by StatisticsGlobal from YouGov data.", "value": 4.3, "unit": "times", "place": "United States", "data_year": "2025", "source_type": "Our analysis", "publisher": "YouGov", "source_title": "Are US TikTok users turning to TikTok Shop?", "source_url": "https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "source_published": "16 May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260411031038/https://yougov.com/en-us/articles/52193-are-us-tiktok-users-turning-to-tiktok-shop", "sample": "YouGov survey of 1,070 US adults, 13 to 14 May 2025, including 415 TikTok users and 111 TikTok Shop buyers. Weighted to US adults.", "method": "Buyers citing discounts and promotions (52%) divided by those citing influencer or celebrity recommendations (12%) = 4.33.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-yg-discount-vs-influencer-2025" }, { "id": "scm-bv-short-video-2025", "sentence": "46% of shoppers say short-form video influences their purchases in 2025, according to Bazaarvoice.", "value": 46, "unit": "%", "place": "US, UK, FR, DE, CA, AU", "data_year": "2025", "source_type": "Vendor survey", "publisher": "Bazaarvoice", "source_title": "Shopper Preference Report 2025", "source_url": "https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "source_published": "2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20250715171549/https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "sample": "Survey of 8,000+ consumers in the US, UK, France, Germany, Canada and Australia, January 2025, run by Bazaarvoice.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-bv-short-video-2025" }, { "id": "scm-bv-livestream-2025", "sentence": "19% of shoppers say live streams influence their purchases in 2025, according to Bazaarvoice.", "value": 19, "unit": "%", "place": "US, UK, FR, DE, CA, AU", "data_year": "2025", "source_type": "Vendor survey", "publisher": "Bazaarvoice", "source_title": "Shopper Preference Report 2025", "source_url": "https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "source_published": "2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20250715171549/https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "sample": "Survey of 8,000+ consumers in the US, UK, France, Germany, Canada and Australia, January 2025, run by Bazaarvoice.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-bv-livestream-2025" }, { "id": "scm-bv-video-vs-live-2025", "sentence": "Short-form video is 2.4 times as likely as live streams to be called influential by shoppers in 2025, calculated by StatisticsGlobal from Bazaarvoice data.", "value": 2.4, "unit": "times", "place": "US, UK, FR, DE, CA, AU", "data_year": "2025", "source_type": "Our analysis", "publisher": "Bazaarvoice", "source_title": "Shopper Preference Report 2025", "source_url": "https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "source_published": "2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20250715171549/https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "sample": "Survey of 8,000+ consumers in the US, UK, France, Germany, Canada and Australia, January 2025, run by Bazaarvoice.", "method": "Shoppers rating short-form video influential (46%) divided by those rating live streams influential (19%) = 2.42.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-bv-video-vs-live-2025" }, { "id": "scm-dhl-live-2026", "sentence": "30% of shoppers say live shopping events influence their social purchases in 2026, according to DHL eCommerce.", "value": 30, "unit": "%", "place": "Worldwide (29 countries)", "data_year": "2026", "source_type": "Vendor survey", "publisher": "DHL eCommerce", "source_title": "2026 E-Commerce Trends Report", "source_url": "https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "source_published": "2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261021214257/https://www.dhl.com/content/dam/dhl/local/global/dhl-ecommerce/documents/pdf/g0-ec-trends-report-2026.pdf", "sample": "Survey of 29,000 online shoppers and 5,800 ecommerce businesses in 29 countries, fielded 15 December 2025 to 11 February 2026.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-dhl-live-2026" }, { "id": "scm-bv-promo-flag-2025", "sentence": "52% of shoppers see overly promotional creator content as a red flag in 2025, according to Bazaarvoice.", "value": 52, "unit": "%", "place": "US, UK, FR, DE, CA, AU", "data_year": "2025", "source_type": "Vendor survey", "publisher": "Bazaarvoice", "source_title": "Shopper Preference Report 2025", "source_url": "https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "source_published": "2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20250715171549/https://media.bazaarvoice.com/REPORT-Shopper-Preference-Report-2025-Bazaarvoice-Summit.pdf", "sample": "Survey of 8,000+ consumers in the US, UK, France, Germany, Canada and Australia, January 2025, run by Bazaarvoice.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/social-commerce-statistics/#stat-scm-bv-promo-flag-2025" } ] }