{
  "title": "Social Media Statistics 2026: Usage by Platform, Age and Country",
  "url": "https://statisticsglobal.org/social-media-statistics/",
  "updated": "2026-11-10",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/social-media-statistics/)",
  "statistics": [
    {
      "id": "smu-pew-youtube",
      "sentence": "84% of US adults said they ever use YouTube in 2026, according to Pew Research Center.",
      "value": 84,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-youtube"
    },
    {
      "id": "smu-pew-facebook",
      "sentence": "70% of US adults said they ever use Facebook in 2026, according to Pew Research Center.",
      "value": 70,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-facebook"
    },
    {
      "id": "smu-dnr-news-social",
      "sentence": "54% of people across 48 markets used social media and video networks for news in 2026, ahead of news websites and apps at 51%, according to the Reuters Institute.",
      "value": 54,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-news-social"
    },
    {
      "id": "smu-eu-total",
      "sentence": "67% of people aged 16 to 74 in the EU took part in social networks in 2025, according to Eurostat.",
      "value": 67.26,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Individuals - internet activities (isoc_ci_ac_i), participating in social networks",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ci_ac_i?format=JSON&lang=EN&indic_is=I_IUSNET&unit=PC_IND",
      "source_published": "dataset updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/social-networks-isoc_ci_ac_i-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who created a profile, posted messages or made other contributions on social networks in the last 3 months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-eu-total"
    },
    {
      "id": "smu-calc-ig-age-gap",
      "sentence": "Instagram had the widest age gap of any major platform in the US in 2026, 58 points between adults aged 18 to 29 and those 65 and older, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 58,
      "unit": "pp",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "18-29 minus 65+ share using each platform, 2026: Instagram 79-21=58, TikTok 65-11=54, Snapchat 56-4=52, Reddit 40-6=34, YouTube 95-65=30, LinkedIn 41-13=28, X 31-7=24, WhatsApp 37-20=17, Facebook 69-59=10.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-ig-age-gap"
    },
    {
      "id": "smu-dnr-main-source",
      "sentence": "30% of people across 48 markets said social media and video networks were their main source of news in 2026, up from 22% five years earlier, according to the Reuters Institute.",
      "value": 30,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-main-source"
    },
    {
      "id": "smu-id-fb-most",
      "sentence": "40% of US social media users aged 12 and older used Facebook most often in 2026, according to Edison Research at SSRS.",
      "value": 40,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Edison Research at SSRS",
      "source_title": "The Infinite Dial 2026",
      "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/",
      "source_published": "12 March 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/",
      "sample": "National survey of 2,050 people aged 12 and older, January 2026, about half from the probability-based SSRS Opinion Panel, weighted to the US 12+ population.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-id-fb-most"
    },
    {
      "id": "smu-pew-instagram",
      "sentence": "51% of US adults said they ever use Instagram in 2026, according to Pew Research Center.",
      "value": 51,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-instagram"
    },
    {
      "id": "smu-pew-tiktok",
      "sentence": "37% of US adults said they ever use TikTok in 2026, according to Pew Research Center.",
      "value": 37,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-tiktok"
    },
    {
      "id": "smu-pew-whatsapp",
      "sentence": "33% of US adults said they ever use WhatsApp in 2026, according to Pew Research Center.",
      "value": 33,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-whatsapp"
    },
    {
      "id": "smu-pew-linkedin",
      "sentence": "31% of US adults said they ever use LinkedIn in 2026, according to Pew Research Center.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-linkedin"
    },
    {
      "id": "smu-pew-snapchat",
      "sentence": "26% of US adults said they ever use Snapchat in 2026, according to Pew Research Center.",
      "value": 26,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-snapchat"
    },
    {
      "id": "smu-pew-reddit",
      "sentence": "25% of US adults said they ever use Reddit in 2026, according to Pew Research Center.",
      "value": 25,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-reddit"
    },
    {
      "id": "smu-pew-x",
      "sentence": "18% of US adults said they ever use X (formerly Twitter) in 2026, down from 21% in 2025, according to Pew Research Center.",
      "value": 18,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-x"
    },
    {
      "id": "smu-calc-x-change",
      "sentence": "X lost 3 percentage points of US adult reach between 2025 and 2026, falling from 21% to 18%, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": -3,
      "unit": "pp",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "Pew share of US adults who ever use X: 18% (2026) minus 21% (2025) = -3 percentage points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-x-change"
    },
    {
      "id": "smu-calc-tt-change-2024",
      "sentence": "TikTok gained 4 percentage points of US adult reach between 2024 and 2026, rising from 33% to 37%, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 4,
      "unit": "pp",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "Pew share of US adults who ever use TikTok: 37% (2026) minus 33% (2024) = +4 points. Both surveys used the same web, mail and phone mode.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-tt-change-2024"
    },
    {
      "id": "smu-calc-yt-x-ratio",
      "sentence": "YouTube reached 4.7 times as many US adults as X in 2026, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 4.7,
      "unit": "x",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "84% YouTube divided by 18% X = 4.67, rounded to 4.7.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-yt-x-ratio"
    },
    {
      "id": "smu-id-yt-monthly",
      "sentence": "84% of Americans aged 12 and older used YouTube monthly in 2026, and 78% used it weekly, according to Edison Research at SSRS.",
      "value": 84,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Edison Research at SSRS",
      "source_title": "The Infinite Dial 2026",
      "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/",
      "source_published": "12 March 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/",
      "sample": "National survey of 2,050 people aged 12 and older, January 2026, about half from the probability-based SSRS Opinion Panel, weighted to the US 12+ population.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-id-yt-monthly"
    },
    {
      "id": "smu-pew-ig-18-29",
      "sentence": "79% of US adults aged 18 to 29 said they use Instagram in 2026, compared with 21% of those aged 65 and older, according to Pew Research Center.",
      "value": 79,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-ig-18-29"
    },
    {
      "id": "smu-pew-tt-18-29",
      "sentence": "65% of US adults aged 18 to 29 said they use TikTok in 2026, compared with 11% of those aged 65 and older, according to Pew Research Center.",
      "value": 65,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-tt-18-29"
    },
    {
      "id": "smu-pew-snap-18-29",
      "sentence": "56% of US adults aged 18 to 29 said they use Snapchat in 2026, according to Pew Research Center.",
      "value": 56,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-snap-18-29"
    },
    {
      "id": "smu-pew-yt-65",
      "sentence": "65% of US adults aged 65 and older said they use YouTube in 2026, the highest share of any platform in that age group, according to Pew Research Center.",
      "value": 65,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-yt-65"
    },
    {
      "id": "smu-calc-fb-age-gap",
      "sentence": "Facebook had the smallest age gap of the major US platforms in 2026, 10 points between adults aged 18 to 29 and those 65 and older, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 10,
      "unit": "pp",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "Facebook use: 69% of 18-29s minus 59% of 65+ = 10 points, the smallest gap among YouTube, Facebook, Instagram, TikTok, WhatsApp, LinkedIn, Snapchat, Reddit and X.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-fb-age-gap"
    },
    {
      "id": "smu-id-tiktok-young",
      "sentence": "29% of Americans aged 12 to 34 said TikTok was the social platform they used most in 2026, the top choice for that age group, according to Edison Research at SSRS.",
      "value": 29,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Edison Research at SSRS",
      "source_title": "The Infinite Dial 2026",
      "source_url": "https://ssrs.com/insights/the-infinite-dial-2026/",
      "source_published": "12 March 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261002190155/https://ssrs.com/insights/the-infinite-dial-2026/",
      "sample": "National survey of 2,050 people aged 12 and older, January 2026, about half from the probability-based SSRS Opinion Panel, weighted to the US 12+ population.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-id-tiktok-young"
    },
    {
      "id": "smu-eu-16-24",
      "sentence": "90% of people aged 16 to 24 in the EU took part in social networks in 2025, according to Eurostat.",
      "value": 90.45,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Individuals - internet activities (isoc_ci_ac_i), participating in social networks",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ci_ac_i?format=JSON&lang=EN&indic_is=I_IUSNET&unit=PC_IND",
      "source_published": "dataset updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/social-networks-isoc_ci_ac_i-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who created a profile, posted messages or made other contributions on social networks in the last 3 months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-eu-16-24"
    },
    {
      "id": "smu-eu-55-74",
      "sentence": "44% of people aged 55 to 74 in the EU took part in social networks in 2025, up from 32% in 2021, according to Eurostat.",
      "value": 44.05,
      "unit": "%",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Individuals - internet activities (isoc_ci_ac_i), participating in social networks",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ci_ac_i?format=JSON&lang=EN&indic_is=I_IUSNET&unit=PC_IND",
      "source_published": "dataset updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/social-networks-isoc_ci_ac_i-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who created a profile, posted messages or made other contributions on social networks in the last 3 months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-eu-55-74"
    },
    {
      "id": "smu-calc-eu-age-gap",
      "sentence": "People aged 16 to 24 in the EU were 46 percentage points more likely to use social networks than those aged 55 to 74 in 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 46.4,
      "unit": "pp",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Individuals - internet activities (isoc_ci_ac_i), participating in social networks",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ci_ac_i?format=JSON&lang=EN&indic_is=I_IUSNET&unit=PC_IND",
      "source_published": "dataset updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/social-networks-isoc_ci_ac_i-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who created a profile, posted messages or made other contributions on social networks in the last 3 months.",
      "method": "90.45% (16-24) minus 44.05% (55-74), EU27, 2025 = 46.4 points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-eu-age-gap"
    },
    {
      "id": "smu-dnr-only-social",
      "sentence": "12% of people across 48 markets used only social media and video networks for news in 2026, double the 6% in 2020, according to the Reuters Institute.",
      "value": 12,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-only-social"
    },
    {
      "id": "smu-dnr-yt-any",
      "sentence": "69% of people across 48 markets used YouTube for any purpose in 2026, according to the Reuters Institute.",
      "value": 69,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-yt-any"
    },
    {
      "id": "smu-dnr-fb-any",
      "sentence": "67% of people across 48 markets used Facebook for any purpose in 2026, according to the Reuters Institute.",
      "value": 67,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-fb-any"
    },
    {
      "id": "smu-dnr-ig-any",
      "sentence": "53% of people across 48 markets used Instagram for any purpose in 2026, according to the Reuters Institute.",
      "value": 53,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-ig-any"
    },
    {
      "id": "smu-dnr-tt-any",
      "sentence": "37% of people across 48 markets used TikTok for any purpose in 2026, according to the Reuters Institute.",
      "value": 37,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-tt-any"
    },
    {
      "id": "smu-calc-tt-growth",
      "sentence": "TikTok use for any purpose rose by 22 percentage points across Digital News Report markets over the five years to 2026, from 15% to 37%, calculated by StatisticsGlobal from Reuters Institute data.",
      "value": 22,
      "unit": "pp",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "37% (2026) minus 15% (five years earlier, as reported by the Reuters Institute) = 22 points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-tt-growth"
    },
    {
      "id": "smu-dnr-fb-news",
      "sentence": "43% of people across 48 markets used Facebook for news in 2026, according to the Reuters Institute.",
      "value": 43,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-fb-news"
    },
    {
      "id": "smu-dnr-yt-news",
      "sentence": "34% of people across 48 markets used YouTube for news in 2026, according to the Reuters Institute.",
      "value": 34,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-yt-news"
    },
    {
      "id": "smu-dnr-ig-news",
      "sentence": "26% of people across 48 markets used Instagram for news in 2026, according to the Reuters Institute.",
      "value": 26,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-ig-news"
    },
    {
      "id": "smu-dnr-tt-news",
      "sentence": "20% of people across 48 markets used TikTok for news in 2026, according to the Reuters Institute.",
      "value": 20,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-tt-news"
    },
    {
      "id": "smu-dnr-ig-young",
      "sentence": "42% of 18 to 24 year olds across 48 markets used Instagram for news in 2026, making it the biggest social platform for news in that age group, according to the Reuters Institute.",
      "value": 42,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-ig-young"
    },
    {
      "id": "smu-dnr-tt-us-uk",
      "sentence": "10% of people in the US and 7% in the UK used TikTok for news in 2026, according to the Reuters Institute.",
      "value": 10,
      "unit": "%",
      "place": "United States and United Kingdom",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-tt-us-uk"
    },
    {
      "id": "smu-dnr-trust-social",
      "sentence": "22% of people across 48 markets trusted news on social media in 2026, compared with 37% for news overall, according to the Reuters Institute.",
      "value": 22,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-dnr-trust-social"
    },
    {
      "id": "smu-calc-fb-news-ratio",
      "sentence": "Facebook had the highest ratio of news use to overall use among the big four networks in 2026, at 64%, calculated by StatisticsGlobal from Reuters Institute data.",
      "value": 64,
      "unit": "%",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "Weekly news use divided by any-purpose use, 48 markets, 2026: Facebook 43/67=64%, TikTok 20/37=54%, YouTube 34/69=49%, Instagram 26/53=49%. Assumes news users are a subset of each platform's users.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-fb-news-ratio"
    },
    {
      "id": "smu-calc-main-source-change",
      "sentence": "Social media and video networks gained 8 percentage points as a main news source over the five years to 2026, calculated by StatisticsGlobal from Reuters Institute data.",
      "value": 8,
      "unit": "pp",
      "place": "Global (48 markets)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reuters Institute",
      "source_title": "Digital News Report 2026: Overview and key findings (Reuters Institute for the Study of Journalism, University of Oxford)",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261109130126/https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "sample": "Online survey of 97,520 people in 48 markets, about 2,000 per market, fieldwork early 2026. Share of all respondents using each source in the last week.",
      "method": "30% naming social and video networks as main news source in 2026 minus 22% five years earlier = 8 points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-main-source-change"
    },
    {
      "id": "smu-eu-denmark",
      "sentence": "Denmark had the highest social network participation in the EU in 2025, at 89.7% of people aged 16 to 74, according to Eurostat.",
      "value": 89.66,
      "unit": "%",
      "place": "Denmark",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Individuals - internet activities (isoc_ci_ac_i), participating in social networks",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ci_ac_i?format=JSON&lang=EN&indic_is=I_IUSNET&unit=PC_IND",
      "source_published": "dataset updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/social-networks-isoc_ci_ac_i-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who created a profile, posted messages or made other contributions on social networks in the last 3 months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-eu-denmark"
    },
    {
      "id": "smu-eu-italy",
      "sentence": "Italy had the lowest social network participation in the EU in 2025, at 56.4% of people aged 16 to 74, according to Eurostat.",
      "value": 56.38,
      "unit": "%",
      "place": "Italy",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Eurostat",
      "source_title": "Individuals - internet activities (isoc_ci_ac_i), participating in social networks",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ci_ac_i?format=JSON&lang=EN&indic_is=I_IUSNET&unit=PC_IND",
      "source_published": "dataset updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/social-networks-isoc_ci_ac_i-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who created a profile, posted messages or made other contributions on social networks in the last 3 months.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-eu-italy"
    },
    {
      "id": "smu-calc-eu-country-gap",
      "sentence": "The gap between the highest and lowest EU countries for social network participation was 33.3 percentage points in 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 33.3,
      "unit": "pp",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Individuals - internet activities (isoc_ci_ac_i), participating in social networks",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ci_ac_i?format=JSON&lang=EN&indic_is=I_IUSNET&unit=PC_IND",
      "source_published": "dataset updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/social-networks-isoc_ci_ac_i-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who created a profile, posted messages or made other contributions on social networks in the last 3 months.",
      "method": "Denmark 89.66% minus Italy 56.38% = 33.28 points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-eu-country-gap"
    },
    {
      "id": "smu-calc-eu-above-70",
      "sentence": "17 of the 27 EU countries had social network participation of 70% or more in 2025, calculated by StatisticsGlobal from Eurostat data.",
      "value": 17,
      "unit": "countries",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Individuals - internet activities (isoc_ci_ac_i), participating in social networks",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ci_ac_i?format=JSON&lang=EN&indic_is=I_IUSNET&unit=PC_IND",
      "source_published": "dataset updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/social-networks-isoc_ci_ac_i-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who created a profile, posted messages or made other contributions on social networks in the last 3 months.",
      "method": "EU members at or above 70% of 16-74s in 2025: Denmark, Cyprus, Malta, Finland, Netherlands, Ireland, Romania, Latvia, Hungary, Sweden, Greece, Estonia, Bulgaria, France, Portugal, Lithuania, Czechia = 17 of 27.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-eu-above-70"
    },
    {
      "id": "smu-calc-eu-change",
      "sentence": "Social network participation in the EU rose by 10.4 percentage points between 2021 and 2025, from 56.8% to 67.3%, calculated by StatisticsGlobal from Eurostat data.",
      "value": 10.4,
      "unit": "pp",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Individuals - internet activities (isoc_ci_ac_i), participating in social networks",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ci_ac_i?format=JSON&lang=EN&indic_is=I_IUSNET&unit=PC_IND",
      "source_published": "dataset updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/social-networks-isoc_ci_ac_i-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who created a profile, posted messages or made other contributions on social networks in the last 3 months.",
      "method": "EU27 share of people aged 16-74: 67.26% (2025) minus 56.84% (2021) = 10.42 points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-eu-change"
    },
    {
      "id": "smu-calc-de-change",
      "sentence": "Germany's social network participation rose by 12.6 percentage points between 2021 and 2025, from 46.6% to 59.2%, calculated by StatisticsGlobal from Eurostat data.",
      "value": 12.6,
      "unit": "pp",
      "place": "Germany",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Eurostat",
      "source_title": "Individuals - internet activities (isoc_ci_ac_i), participating in social networks",
      "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_ci_ac_i?format=JSON&lang=EN&indic_is=I_IUSNET&unit=PC_IND",
      "source_published": "dataset updated 17 April 2026, accessed 10 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/social-networks-isoc_ci_ac_i-2026-11-10.csv",
      "sample": "EU survey on ICT usage in households and by individuals, 2025. Individuals aged 16 to 74 who created a profile, posted messages or made other contributions on social networks in the last 3 months.",
      "method": "Germany, people aged 16-74: 59.24% (2025) minus 46.60% (2021) = 12.64 points.",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-calc-de-change"
    },
    {
      "id": "smu-pew-li-college",
      "sentence": "51% of US college graduates said they use LinkedIn in 2026, compared with 13% of adults with a high school education or less, according to Pew Research Center.",
      "value": 51,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-li-college"
    },
    {
      "id": "smu-pew-x-men",
      "sentence": "23% of US men said they use X in 2026, compared with 14% of US women, according to Pew Research Center.",
      "value": 23,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 10 November 2026",
      "archive_url": "https://web.archive.org/web/20261106150838/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "National Public Opinion Reference Survey of 5,511 US adults, 30 January to 18 June 2026, by web, mail and phone. Margin of error plus or minus 1.8 percentage points. Share who say they ever use each platform.",
      "method": "",
      "verified_on": "2026-11-10",
      "url": "https://statisticsglobal.org/social-media-statistics/#stat-smu-pew-x-men"
    }
  ]
}