{
  "title": "Subscription Economy Statistics 2026: Growth, Spending, Churn and the Biggest Services",
  "url": "https://statisticsglobal.org/subscription-economy-statistics/",
  "updated": "2026-11-11",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/subscription-economy-statistics/)",
  "statistics": [
    {
      "id": "sub-uk-spend-2026",
      "sentence": "UK consumers spent about £26 billion a year on subscriptions in 2026, according to the Department for Business and Trade.",
      "value": 26,
      "unit": "billion GBP",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Department for Business and Trade",
      "source_title": "Government response to consultation on the implementation of the new subscription contracts regime",
      "source_url": "https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "source_published": "2 April 2026",
      "archive_url": "https://web.archive.org/web/20261031182703/https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "sample": "UK government estimates from its Impact Assessment for the Digital Markets, Competition and Consumers Act subscription measures, restated in the April 2026 consultation response.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-uk-spend-2026"
    },
    {
      "id": "sub-rs-growth-2025",
      "sentence": "Subscriptions on Recurly's network grew 12.6% in 2025, a slowdown, according to Recurly.",
      "value": 12.6,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "The 2026 State of Subscriptions",
      "source_url": "https://www.recurly.com/content/state-of-subscriptions-report",
      "source_published": "January 2026, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261023071359/https://recurly.com/content/state-of-subscriptions-report/",
      "sample": "Recurly data on 76 million unique subscribers and 2,200 merchants, plus consumer survey findings. The report was published in January 2026 and describes the prior year.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rs-growth-2025"
    },
    {
      "id": "sub-de-svod-spend-2026",
      "sentence": "US households that pay for streaming video spent an average of $76 a month on those services in 2026, according to Deloitte.",
      "value": 76,
      "unit": "USD a month",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Digital Media Monitor (Digital Media Trends)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "source_published": "Updated 15 October 2026 (fall 2026 survey)",
      "archive_url": "https://web.archive.org/web/20261103071957/https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "sample": "Deloitte Digital Media Trends survey of a census-representative sample of US consumers aged 14 and over, run every six months. Fall 2026 wave.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-de-svod-spend-2026"
    },
    {
      "id": "sub-calc-invol-share-2026",
      "sentence": "Failed payments caused 34.7% of all subscription churn on Recurly's network in July 2026, calculated by StatisticsGlobal from Recurly data.",
      "value": 34.7,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses that bill through Recurly. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "Average involuntary churn 1.25% / overall churn 3.60% = 34.7%. Using voluntary plus involuntary (2.34% + 1.25% = 3.59%) gives 34.8%.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-invol-share-2026"
    },
    {
      "id": "sub-calc-uk-trial-share-2026",
      "sentence": "Trial rollovers caused 37.1% of unwanted UK subscriptions in 2026, calculated by StatisticsGlobal from Department for Business and Trade data.",
      "value": 37.1,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Department for Business and Trade",
      "source_title": "Government response to consultation on the implementation of the new subscription contracts regime",
      "source_url": "https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "source_published": "2 April 2026",
      "archive_url": "https://web.archive.org/web/20261031182703/https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "sample": "UK government estimates from its Impact Assessment for the Digital Markets, Competition and Consumers Act subscription measures, restated in the April 2026 consultation response.",
      "method": "3.6 million unwanted subscriptions from trial rollovers / 9.7 million unwanted subscriptions = 37.1%.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-uk-trial-share-2026"
    },
    {
      "id": "sub-rs-acq-2025",
      "sentence": "Subscriber acquisition rates held at around 3% on Recurly's network in 2025, according to Recurly.",
      "value": 3,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "The 2026 State of Subscriptions",
      "source_url": "https://www.recurly.com/content/state-of-subscriptions-report",
      "source_published": "January 2026, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261023071359/https://recurly.com/content/state-of-subscriptions-report/",
      "sample": "Recurly data on 76 million unique subscribers and 2,200 merchants, plus consumer survey findings. The report was published in January 2026 and describes the prior year.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rs-acq-2025"
    },
    {
      "id": "sub-rs-winback-2025",
      "sentence": "Former subscribers made up nearly 1 in 4 new subscription sign-ups on Recurly's network in 2025, according to Recurly.",
      "value": "nearly 1 in 4",
      "unit": "",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "The 2026 State of Subscriptions",
      "source_url": "https://www.recurly.com/content/state-of-subscriptions-report",
      "source_published": "January 2026, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261023071359/https://recurly.com/content/state-of-subscriptions-report/",
      "sample": "Recurly data on 76 million unique subscribers and 2,200 merchants, plus consumer survey findings. The report was published in January 2026 and describes the prior year.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rs-winback-2025"
    },
    {
      "id": "sub-rs-micro-2025",
      "sentence": "Micro subscriptions converted 13% of buyers into long-term recurring plans on Recurly's network in 2025, according to Recurly.",
      "value": 13,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "The 2026 State of Subscriptions",
      "source_url": "https://www.recurly.com/content/state-of-subscriptions-report",
      "source_published": "January 2026, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261023071359/https://recurly.com/content/state-of-subscriptions-report/",
      "sample": "Recurly data on 76 million unique subscribers and 2,200 merchants, plus consumer survey findings. The report was published in January 2026 and describes the prior year.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rs-micro-2025"
    },
    {
      "id": "sub-rs-annual-2025",
      "sentence": "Annual plans generated 50% to 60% higher revenue per user than monthly plans on Recurly's network in 2025, according to Recurly.",
      "value": "50 to 60",
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "The 2026 State of Subscriptions",
      "source_url": "https://www.recurly.com/content/state-of-subscriptions-report",
      "source_published": "January 2026, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261023071359/https://recurly.com/content/state-of-subscriptions-report/",
      "sample": "Recurly data on 76 million unique subscribers and 2,200 merchants, plus consumer survey findings. The report was published in January 2026 and describes the prior year.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rs-annual-2025"
    },
    {
      "id": "sub-zu-sp500-2024",
      "sentence": "Companies in Zuora's Subscription Economy Index grew revenue 11% faster than the S&P 500 over the two years to 2024, according to Zuora.",
      "value": 11,
      "unit": "%",
      "place": "Worldwide (Zuora SEI companies)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Zuora",
      "source_title": "Zuora Subscription Economy Index Continues to Outperform S&P 500 (press release on the 2025 Subscription Economy Index)",
      "source_url": "https://www.zuora.com/company/news/zuora-subscription-economy-index/",
      "source_published": "15 April 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/zuora/sei-2025-press-release-2026-11-11.csv",
      "sample": "Zuora Billing activity for 600+ companies plus public data from 17 subscription companies; consumer figures from a Zuora-commissioned Harris Poll of 3,000+ US adults.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-zu-sp500-2024"
    },
    {
      "id": "sub-zu-subs-2024",
      "sentence": "Companies in Zuora's Subscription Economy Index increased unique subscribers by 25% over the two years to 2024, according to Zuora.",
      "value": 25,
      "unit": "%",
      "place": "Worldwide (Zuora SEI companies)",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Zuora",
      "source_title": "Zuora Subscription Economy Index Continues to Outperform S&P 500 (press release on the 2025 Subscription Economy Index)",
      "source_url": "https://www.zuora.com/company/news/zuora-subscription-economy-index/",
      "source_published": "15 April 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/zuora/sei-2025-press-release-2026-11-11.csv",
      "sample": "Zuora Billing activity for 600+ companies plus public data from 17 subscription companies; consumer figures from a Zuora-commissioned Harris Poll of 3,000+ US adults.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-zu-subs-2024"
    },
    {
      "id": "sub-zu-new-2024",
      "sentence": "68% of US consumers subscribed to a new service for the first time in 2024, according to Zuora.",
      "value": 68,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Zuora",
      "source_title": "Zuora Subscription Economy Index Continues to Outperform S&P 500 (press release on the 2025 Subscription Economy Index)",
      "source_url": "https://www.zuora.com/company/news/zuora-subscription-economy-index/",
      "source_published": "15 April 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/zuora/sei-2025-press-release-2026-11-11.csv",
      "sample": "Zuora Billing activity for 600+ companies plus public data from 17 subscription companies; consumer figures from a Zuora-commissioned Harris Poll of 3,000+ US adults.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-zu-new-2024"
    },
    {
      "id": "sub-st-billing-2026",
      "sentence": "Stripe's Revenue suite, including Stripe Billing, was on track for a $1 billion annual run rate in 2026, according to Stripe.",
      "value": 1,
      "unit": "billion USD",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Stripe",
      "source_title": "Stripe publishes 2025 annual letter and announces tender offer",
      "source_url": "https://stripe.com/newsroom/news/stripe-2025-update",
      "source_published": "24 February 2026",
      "archive_url": "https://web.archive.org/web/20260918080843/https://stripe.com/newsroom/news/stripe-2025-update",
      "sample": "Stripe's own statement about its business. Run rate is Stripe's projection, not audited revenue.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-st-billing-2026"
    },
    {
      "id": "sub-an-growth-2025",
      "sentence": "Premium streaming video subscriptions grew 7% in the US in 2025, down from 12% in 2024, according to Antenna.",
      "value": 7,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Antenna",
      "source_title": "Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review",
      "source_url": "https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "source_published": "Q1 2026",
      "archive_url": "https://web.archive.org/web/20261003004217/https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "sample": "Antenna panel of permission-based US consumer transaction records (receipts, card and bank data), weighted for demographic skews. Premium SVOD services only.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-an-growth-2025"
    },
    {
      "id": "sub-calc-an-slowdown-2025",
      "sentence": "US premium streaming subscription growth slowed by 5 percentage points between 2024 and 2025, calculated by StatisticsGlobal from Antenna data.",
      "value": 5,
      "unit": "percentage points",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Antenna",
      "source_title": "Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review",
      "source_url": "https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "source_published": "Q1 2026",
      "archive_url": "https://web.archive.org/web/20261003004217/https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "sample": "Antenna panel of permission-based US consumer transaction records (receipts, card and bank data), weighted for demographic skews. Premium SVOD services only.",
      "method": "Antenna subscriber growth: 12% in 2024 minus 7% in 2025 = 5 percentage points.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-an-slowdown-2025"
    },
    {
      "id": "sub-uk-active-2026",
      "sentence": "The UK had about 155 million active subscriptions in 2026, according to the Department for Business and Trade.",
      "value": 155,
      "unit": "million",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Department for Business and Trade",
      "source_title": "Government response to consultation on the implementation of the new subscription contracts regime",
      "source_url": "https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "source_published": "2 April 2026",
      "archive_url": "https://web.archive.org/web/20261031182703/https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "sample": "UK government estimates from its Impact Assessment for the Digital Markets, Competition and Consumers Act subscription measures, restated in the April 2026 consultation response.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-uk-active-2026"
    },
    {
      "id": "sub-uk-person-2026",
      "sentence": "The average person in the UK had around 3 subscriptions costing about £500 a year in 2026, according to the Department for Business and Trade.",
      "value": 500,
      "unit": "GBP a year",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Department for Business and Trade",
      "source_title": "Government response to consultation on the implementation of the new subscription contracts regime",
      "source_url": "https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "source_published": "2 April 2026",
      "archive_url": "https://web.archive.org/web/20261031182703/https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "sample": "UK government estimates from its Impact Assessment for the Digital Markets, Competition and Consumers Act subscription measures, restated in the April 2026 consultation response.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-uk-person-2026"
    },
    {
      "id": "sub-calc-uk-per-sub-2026",
      "sentence": "The average UK subscription cost about £168 a year, or £14 a month, in 2026, calculated by StatisticsGlobal from Department for Business and Trade data.",
      "value": 168,
      "unit": "GBP a year",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Department for Business and Trade",
      "source_title": "Government response to consultation on the implementation of the new subscription contracts regime",
      "source_url": "https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "source_published": "2 April 2026",
      "archive_url": "https://web.archive.org/web/20261031182703/https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "sample": "UK government estimates from its Impact Assessment for the Digital Markets, Competition and Consumers Act subscription measures, restated in the April 2026 consultation response.",
      "method": "£26 billion annual spend / 155 million active subscriptions = £167.7 a year, or £13.98 a month.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-uk-per-sub-2026"
    },
    {
      "id": "sub-de-genz-spend-2026",
      "sentence": "Gen Z streaming video subscribers in the US spent $83 a month, more than any other generation, in 2026, according to Deloitte.",
      "value": 83,
      "unit": "USD a month",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Digital Media Monitor (Digital Media Trends)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "source_published": "Updated 15 October 2026 (fall 2026 survey)",
      "archive_url": "https://web.archive.org/web/20261103071957/https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "sample": "Deloitte Digital Media Trends survey of a census-representative sample of US consumers aged 14 and over, run every six months. Fall 2026 wave.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-de-genz-spend-2026"
    },
    {
      "id": "sub-calc-de-annual-2026",
      "sentence": "US households that pay for streaming video spent about $912 a year on those services in 2026, calculated by StatisticsGlobal from Deloitte data.",
      "value": 912,
      "unit": "USD a year",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Deloitte",
      "source_title": "Digital Media Monitor (Digital Media Trends)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "source_published": "Updated 15 October 2026 (fall 2026 survey)",
      "archive_url": "https://web.archive.org/web/20261103071957/https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "sample": "Deloitte Digital Media Trends survey of a census-representative sample of US consumers aged 14 and over, run every six months. Fall 2026 wave.",
      "method": "Deloitte average monthly SVOD spend per subscribing household of $76 x 12 months = $912.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-de-annual-2026"
    },
    {
      "id": "sub-uk-unwanted-2026",
      "sentence": "About 5.8% of UK active subscriptions, an estimated 9.7 million, were unwanted in 2026, according to the Department for Business and Trade.",
      "value": 5.8,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Department for Business and Trade",
      "source_title": "Government response to consultation on the implementation of the new subscription contracts regime",
      "source_url": "https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "source_published": "2 April 2026",
      "archive_url": "https://web.archive.org/web/20261031182703/https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "sample": "UK government estimates from its Impact Assessment for the Digital Markets, Competition and Consumers Act subscription measures, restated in the April 2026 consultation response.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-uk-unwanted-2026"
    },
    {
      "id": "sub-uk-unwanted-cost-2026",
      "sentence": "UK consumers spent an estimated £1.6 billion a year on unwanted subscriptions in 2026, according to the Department for Business and Trade.",
      "value": 1.6,
      "unit": "billion GBP",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Department for Business and Trade",
      "source_title": "Government response to consultation on the implementation of the new subscription contracts regime",
      "source_url": "https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "source_published": "2 April 2026",
      "archive_url": "https://web.archive.org/web/20261031182703/https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "sample": "UK government estimates from its Impact Assessment for the Digital Markets, Competition and Consumers Act subscription measures, restated in the April 2026 consultation response.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-uk-unwanted-cost-2026"
    },
    {
      "id": "sub-uk-trials-2026",
      "sentence": "About 3.6 million unwanted UK subscriptions came from free or discounted trials rolling over in 2026, according to the Department for Business and Trade.",
      "value": 3.6,
      "unit": "million",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Department for Business and Trade",
      "source_title": "Government response to consultation on the implementation of the new subscription contracts regime",
      "source_url": "https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "source_published": "2 April 2026",
      "archive_url": "https://web.archive.org/web/20261031182703/https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "sample": "UK government estimates from its Impact Assessment for the Digital Markets, Competition and Consumers Act subscription measures, restated in the April 2026 consultation response.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-uk-trials-2026"
    },
    {
      "id": "sub-uk-autorenew-2026",
      "sentence": "About 1.3 million unwanted UK subscriptions resulted from auto-renewals in 2026, according to the Department for Business and Trade.",
      "value": 1.3,
      "unit": "million",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Department for Business and Trade",
      "source_title": "Government response to consultation on the implementation of the new subscription contracts regime",
      "source_url": "https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "source_published": "2 April 2026",
      "archive_url": "https://web.archive.org/web/20261031182703/https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "sample": "UK government estimates from its Impact Assessment for the Digital Markets, Competition and Consumers Act subscription measures, restated in the April 2026 consultation response.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-uk-autorenew-2026"
    },
    {
      "id": "sub-calc-uk-unwanted-spend-share-2026",
      "sentence": "Unwanted subscriptions took 6.2% of UK consumer subscription spending in 2026, calculated by StatisticsGlobal from Department for Business and Trade data.",
      "value": 6.2,
      "unit": "%",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Department for Business and Trade",
      "source_title": "Government response to consultation on the implementation of the new subscription contracts regime",
      "source_url": "https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "source_published": "2 April 2026",
      "archive_url": "https://web.archive.org/web/20261031182703/https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "sample": "UK government estimates from its Impact Assessment for the Digital Markets, Competition and Consumers Act subscription measures, restated in the April 2026 consultation response.",
      "method": "£1.6 billion on unwanted subscriptions / £26 billion total subscription spend = 6.15%, rounded to 6.2%.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-uk-unwanted-spend-share-2026"
    },
    {
      "id": "sub-uk-saving-2026",
      "sentence": "New UK subscription rules announced in 2026 are expected to save consumers about £400 million a year, according to the Department for Business and Trade.",
      "value": 400,
      "unit": "million GBP",
      "place": "United Kingdom",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Department for Business and Trade",
      "source_title": "Government response to consultation on the implementation of the new subscription contracts regime",
      "source_url": "https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "source_published": "2 April 2026",
      "archive_url": "https://web.archive.org/web/20261031182703/https://www.gov.uk/government/consultations/consultation-on-the-implementation-of-the-new-subscription-contracts-regime/outcome/government-response-to-consultation-on-the-implementation-of-the-new-subscription-contracts-regime-web-accessible-version",
      "sample": "UK government estimates from its Impact Assessment for the Digital Markets, Competition and Consumers Act subscription measures, restated in the April 2026 consultation response.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-uk-saving-2026"
    },
    {
      "id": "sub-rs-lackofuse-2025",
      "sentence": "52% of consumers cancelled at least one subscription in 2025 because they did not use it, according to Recurly.",
      "value": 52,
      "unit": "%",
      "place": "Consumers (Recurly survey)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "The 2026 State of Subscriptions",
      "source_url": "https://www.recurly.com/content/state-of-subscriptions-report",
      "source_published": "January 2026, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261023071359/https://recurly.com/content/state-of-subscriptions-report/",
      "sample": "Recurly data on 76 million unique subscribers and 2,200 merchants, plus consumer survey findings. The report was published in January 2026 and describes the prior year.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rs-lackofuse-2025"
    },
    {
      "id": "sub-zu-price-2024",
      "sentence": "47% of US consumers who cancelled a subscription in 2024 cited price increases, the most common reason, according to Zuora.",
      "value": 47,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Vendor report",
      "publisher": "Zuora",
      "source_title": "Zuora Subscription Economy Index Continues to Outperform S&P 500 (press release on the 2025 Subscription Economy Index)",
      "source_url": "https://www.zuora.com/company/news/zuora-subscription-economy-index/",
      "source_published": "15 April 2025",
      "archive_url": "https://statisticsglobal.org/data/snapshots/zuora/sei-2025-press-release-2026-11-11.csv",
      "sample": "Zuora Billing activity for 600+ companies plus public data from 17 subscription companies; consumer figures from a Zuora-commissioned Harris Poll of 3,000+ US adults.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-zu-price-2024"
    },
    {
      "id": "sub-de-price5-2026",
      "sentence": "Almost 60% of US consumers would likely cancel their favourite streaming video service if its price rose by $5 a month in 2026, according to Deloitte.",
      "value": "almost 60",
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Digital Media Monitor (Digital Media Trends)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "source_published": "Updated 15 October 2026 (fall 2026 survey)",
      "archive_url": "https://web.archive.org/web/20261103071957/https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "sample": "Deloitte Digital Media Trends survey of a census-representative sample of US consumers aged 14 and over, run every six months. Fall 2026 wave.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-de-price5-2026"
    },
    {
      "id": "sub-de-cutback-2026",
      "sentence": "More than one-third of US consumers had recently cut back on entertainment subscriptions due to financial concerns in 2026, according to Deloitte.",
      "value": "more than one-third",
      "unit": "",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Digital Media Monitor (Digital Media Trends)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "source_published": "Updated 15 October 2026 (fall 2026 survey)",
      "archive_url": "https://web.archive.org/web/20261103071957/https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "sample": "Deloitte Digital Media Trends survey of a census-representative sample of US consumers aged 14 and over, run every six months. Fall 2026 wave.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-de-cutback-2026"
    },
    {
      "id": "sub-rs-pause-2025",
      "sentence": "Merchants that offered a pause option saw pause usage rise 337% year on year in 2025, according to Recurly.",
      "value": 337,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "The 2026 State of Subscriptions",
      "source_url": "https://www.recurly.com/content/state-of-subscriptions-report",
      "source_published": "January 2026, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261023071359/https://recurly.com/content/state-of-subscriptions-report/",
      "sample": "Recurly data on 76 million unique subscribers and 2,200 merchants, plus consumer survey findings. The report was published in January 2026 and describes the prior year.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rs-pause-2025"
    },
    {
      "id": "sub-rs-pause-return-2025",
      "sentence": "3 out of 4 subscribers who paused a subscription eventually returned in 2025, according to Recurly.",
      "value": 75,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "The 2026 State of Subscriptions",
      "source_url": "https://www.recurly.com/content/state-of-subscriptions-report",
      "source_published": "January 2026, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261023071359/https://recurly.com/content/state-of-subscriptions-report/",
      "sample": "Recurly data on 76 million unique subscribers and 2,200 merchants, plus consumer survey findings. The report was published in January 2026 and describes the prior year.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rs-pause-return-2025"
    },
    {
      "id": "sub-rc-overall-2026",
      "sentence": "Subscription businesses had an overall churn rate of 3.60% on Recurly's network in July 2026, according to Recurly.",
      "value": 3.6,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses that bill through Recurly. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rc-overall-2026"
    },
    {
      "id": "sub-rc-vol-2026",
      "sentence": "Voluntary cancellations averaged a 2.34% churn rate on Recurly's network in July 2026, according to Recurly.",
      "value": 2.34,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses that bill through Recurly. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rc-vol-2026"
    },
    {
      "id": "sub-rc-invol-2026",
      "sentence": "Failed payments averaged a 1.25% involuntary churn rate on Recurly's network in July 2026, according to Recurly.",
      "value": 1.25,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses that bill through Recurly. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rc-invol-2026"
    },
    {
      "id": "sub-rc-edu-2026",
      "sentence": "Education subscriptions had the highest median churn rate, 4.99%, of six industries on Recurly's network in July 2026, according to Recurly.",
      "value": 4.99,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses that bill through Recurly. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rc-edu-2026"
    },
    {
      "id": "sub-rc-saas-2026",
      "sentence": "SaaS businesses had the lowest median churn rate, 3.22%, of six industries on Recurly's network in July 2026, according to Recurly.",
      "value": 3.22,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses that bill through Recurly. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-rc-saas-2026"
    },
    {
      "id": "sub-calc-edu-saas-2026",
      "sentence": "Education subscriptions churned 55.0% faster than SaaS on Recurly's network in July 2026, calculated by StatisticsGlobal from Recurly data.",
      "value": 55,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses that bill through Recurly. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "Median churn: education 4.99% / SaaS 3.22% = 1.550, so 55.0% higher.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-edu-saas-2026"
    },
    {
      "id": "sub-calc-media-invol-2026",
      "sentence": "Failed payments caused 38.4% of digital media and entertainment churn, the highest share of six industries, on Recurly's network in July 2026, calculated by StatisticsGlobal from Recurly data.",
      "value": 38.4,
      "unit": "%",
      "place": "Worldwide (Recurly network)",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Recurly",
      "source_title": "Churn Rate Benchmarks",
      "source_url": "https://recurly.com/research/churn-rate-benchmarks/",
      "source_published": "July 2026 data, accessed 11 November 2026",
      "archive_url": "https://web.archive.org/web/20261018082814/https://recurly.com/research/churn-rate-benchmarks/",
      "sample": "Median rates across Recurly's network of subscription businesses that bill through Recurly. Recurly labels the rates annual. The number of businesses is not given.",
      "method": "Involuntary / total median churn by industry: digital media 1.59/4.14 = 38.4%; business services 1.18/3.44 = 34.3%; education 1.69/4.99 = 33.9%; SaaS 1.06/3.22 = 32.9%; travel 1.28/3.91 = 32.7%; ecommerce 1.38/4.25 = 32.5%.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-media-invol-2026"
    },
    {
      "id": "sub-de-churn-2026",
      "sentence": "43% of US consumers cancelled a paid streaming video service in the previous six months in 2026, according to Deloitte.",
      "value": 43,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Digital Media Monitor (Digital Media Trends)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "source_published": "Updated 15 October 2026 (fall 2026 survey)",
      "archive_url": "https://web.archive.org/web/20261103071957/https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "sample": "Deloitte Digital Media Trends survey of a census-representative sample of US consumers aged 14 and over, run every six months. Fall 2026 wave.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-de-churn-2026"
    },
    {
      "id": "sub-de-genz-churn-2026",
      "sentence": "57% of US Gen Z consumers cancelled a paid streaming video service in the previous six months in 2026, up 7 points on 2025, according to Deloitte.",
      "value": 57,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Digital Media Monitor (Digital Media Trends)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "source_published": "Updated 15 October 2026 (fall 2026 survey)",
      "archive_url": "https://web.archive.org/web/20261103071957/https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "sample": "Deloitte Digital Media Trends survey of a census-representative sample of US consumers aged 14 and over, run every six months. Fall 2026 wave.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-de-genz-churn-2026"
    },
    {
      "id": "sub-calc-de-genz-2025",
      "sentence": "50% of US Gen Z consumers had cancelled a paid streaming video service in the previous six months in 2025, calculated by StatisticsGlobal from Deloitte data.",
      "value": 50,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Deloitte",
      "source_title": "Digital Media Monitor (Digital Media Trends)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "source_published": "Updated 15 October 2026 (fall 2026 survey)",
      "archive_url": "https://web.archive.org/web/20261103071957/https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "sample": "Deloitte Digital Media Trends survey of a census-representative sample of US consumers aged 14 and over, run every six months. Fall 2026 wave.",
      "method": "Deloitte fall 2026: 57% of Gen Z churned, an increase of 7 percentage points from the fall 2025 report. 57 - 7 = 50%.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-de-genz-2025"
    },
    {
      "id": "sub-de-frustrated-2026",
      "sentence": "Almost two-thirds of US consumers were frustrated that their entertainment subscriptions kept raising prices in 2026, according to Deloitte.",
      "value": "almost two-thirds",
      "unit": "",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Digital Media Monitor (Digital Media Trends)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "source_published": "Updated 15 October 2026 (fall 2026 survey)",
      "archive_url": "https://web.archive.org/web/20261103071957/https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "sample": "Deloitte Digital Media Trends survey of a census-representative sample of US consumers aged 14 and over, run every six months. Fall 2026 wave.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-de-frustrated-2026"
    },
    {
      "id": "sub-de-avod-2026",
      "sentence": "65% of US households paying for streaming video also had at least one ad-supported video-on-demand service in 2026, down from 66% in 2025, according to Deloitte.",
      "value": 65,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Deloitte",
      "source_title": "Digital Media Monitor (Digital Media Trends)",
      "source_url": "https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "source_published": "Updated 15 October 2026 (fall 2026 survey)",
      "archive_url": "https://web.archive.org/web/20261103071957/https://www.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey/digital-media-monitor-dashboard.html",
      "sample": "Deloitte Digital Media Trends survey of a census-representative sample of US consumers aged 14 and over, run every six months. Fall 2026 wave.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-de-avod-2026"
    },
    {
      "id": "sub-an-churn-2025",
      "sentence": "Premium streaming video services had a weighted average churn rate of 4.6% in the US in 2025, according to Antenna.",
      "value": 4.6,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Antenna",
      "source_title": "Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review",
      "source_url": "https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "source_published": "Q1 2026",
      "archive_url": "https://web.archive.org/web/20261003004217/https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "sample": "Antenna panel of permission-based US consumer transaction records (receipts, card and bank data), weighted for demographic skews. Premium SVOD services only.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-an-churn-2025"
    },
    {
      "id": "sub-an-q4-2025",
      "sentence": "The fourth quarter delivered 57% of net subscriber additions for US premium streaming services in 2025, according to Antenna.",
      "value": 57,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Antenna",
      "source_title": "Antenna Q1'26 State of Subscriptions Report: Premium SVOD 2025 Year in Review",
      "source_url": "https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "source_published": "Q1 2026",
      "archive_url": "https://web.archive.org/web/20261003004217/https://www.antenna.live/insights/antenna-q126-state-of-subscriptions-report-premium-svod-2025-year-in-review",
      "sample": "Antenna panel of permission-based US consumer transaction records (receipts, card and bank data), weighted for demographic skews. Premium SVOD services only.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-an-q4-2025"
    },
    {
      "id": "sub-nf-rev-2026",
      "sentence": "Netflix revenue rose 12% to $12.87 billion in the third quarter of 2026, according to Netflix.",
      "value": 12.87,
      "unit": "billion USD",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Netflix",
      "source_title": "Form 10-Q for the quarter ended 30 September 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1065280/000106528026000291/nflx-20260930.htm",
      "source_published": "21 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/subscription-economy-filings-2026-11-11.csv",
      "sample": "Company-reported revenue in the quarterly filing.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-nf-rev-2026"
    },
    {
      "id": "sub-nf-price-2026",
      "sentence": "Netflix streaming plans ranged from the US dollar equivalent of $1 to $37 a month in September 2026, according to Netflix.",
      "value": "1 to 37",
      "unit": "USD a month",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Netflix",
      "source_title": "Form 10-Q for the quarter ended 30 September 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1065280/000106528026000291/nflx-20260930.htm",
      "source_published": "21 October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/subscription-economy-filings-2026-11-11.csv",
      "sample": "Company-reported revenue in the quarterly filing.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-nf-price-2026"
    },
    {
      "id": "sub-nf-members-2025",
      "sentence": "Netflix passed 325 million paid memberships worldwide in the fourth quarter of 2025, according to Netflix.",
      "value": 325,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Filing",
      "publisher": "Netflix",
      "source_title": "Q4 2025 shareholder letter",
      "source_url": "https://s22.q4cdn.com/959853165/files/doc_financials/2025/q4/FINAL-Q4-25-Shareholder-Letter.pdf",
      "source_published": "January 2026",
      "archive_url": "https://web.archive.org/web/20261001213801/https://s22.q4cdn.com/959853165/files/doc_financials/2025/q4/FINAL-Q4-25-Shareholder-Letter.pdf",
      "sample": "Company-reported paid memberships. Netflix stopped reporting quarterly membership counts from 2025.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-nf-members-2025"
    },
    {
      "id": "sub-sp-premium-2026",
      "sentence": "Spotify had 306 million Premium subscribers worldwide at the end of September 2026, up 9% on a year earlier, according to Spotify.",
      "value": 306,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Spotify",
      "source_title": "Q3 2026 interim report, Form 6-K exhibit 99.1",
      "source_url": "https://www.sec.gov/Archives/edgar/data/0001639920/000114036126040435/ef20084028_ex99-1.htm",
      "source_published": "October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/subscription-economy-filings-2026-11-11.csv",
      "sample": "Spotify-reported Premium Subscribers at quarter end, worldwide.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-sp-premium-2026"
    },
    {
      "id": "sub-calc-sp-4yr-2026",
      "sentence": "Spotify Premium subscribers grew 56.9% between the third quarters of 2022 and 2026, about 11.9% a year, calculated by StatisticsGlobal from Spotify data.",
      "value": 56.9,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Spotify",
      "source_title": "Q3 2026 interim report, Form 6-K exhibit 99.1",
      "source_url": "https://www.sec.gov/Archives/edgar/data/0001639920/000114036126040435/ef20084028_ex99-1.htm",
      "source_published": "October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/subscription-economy-filings-2026-11-11.csv",
      "sample": "Spotify-reported Premium Subscribers at quarter end, worldwide.",
      "method": "Premium subscribers 306 million in Q3 2026 / 195 million in Q3 2022 = 1.569. Compound annual rate = 1.569^(1/4) - 1 = 11.9%.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-sp-4yr-2026"
    },
    {
      "id": "sub-sp-arpu-2026",
      "sentence": "Spotify Premium average revenue per user was €4.95 a month in the third quarter of 2026, up 9.3%, according to Spotify.",
      "value": 4.95,
      "unit": "EUR a month",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Spotify",
      "source_title": "Q3 2026 interim report, Form 6-K exhibit 99.1",
      "source_url": "https://www.sec.gov/Archives/edgar/data/0001639920/000114036126040435/ef20084028_ex99-1.htm",
      "source_published": "October 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/subscription-economy-filings-2026-11-11.csv",
      "sample": "Spotify-reported Premium Subscribers at quarter end, worldwide.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-sp-arpu-2026"
    },
    {
      "id": "sub-pa-subs-2026",
      "sentence": "Paramount+ had 82.2 million subscribers at the end of September 2026, up from 77.9 million a year earlier, according to Paramount.",
      "value": 82.2,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Paramount (Skydance Corp)",
      "source_title": "Form 10-Q for the quarter ended 30 September 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/2041610/000204161026000067/skyd-20260930.htm",
      "source_published": "9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/subscription-economy-filings-2026-11-11.csv",
      "sample": "Paramount+ subscribers as defined by Paramount, including direct and third-party distributor customers.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-pa-subs-2026"
    },
    {
      "id": "sub-pa-arpu-2026",
      "sentence": "Paramount+ average revenue per user rose 14% to $8.69 in the third quarter of 2026, according to Paramount.",
      "value": 8.69,
      "unit": "USD",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Paramount (Skydance Corp)",
      "source_title": "Form 10-Q for the quarter ended 30 September 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/2041610/000204161026000067/skyd-20260930.htm",
      "source_published": "9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/subscription-economy-filings-2026-11-11.csv",
      "sample": "Paramount+ subscribers as defined by Paramount, including direct and third-party distributor customers.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-pa-arpu-2026"
    },
    {
      "id": "sub-cm-peacock-2026",
      "sentence": "Peacock had 48 million paid subscribers at the end of September 2026, up from 41 million a year earlier, according to Comcast.",
      "value": 48,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Comcast",
      "source_title": "Form 10-Q for the quarter ended 30 September 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1166691/000162828026066863/cmcsa-20260930.htm",
      "source_published": "22 October 2026",
      "archive_url": "https://web.archive.org/web/20261025032311/https://www.sec.gov/Archives/edgar/data/1166691/000162828026066863/cmcsa-20260930.htm",
      "sample": "Peacock paid subscribers as defined by Comcast, including customers who get Peacock through bundles sold by partners.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-cm-peacock-2026"
    },
    {
      "id": "sub-ny-subs-2026",
      "sentence": "The New York Times had 13.76 million subscribers, 13.22 million of them digital-only, at the end of September 2026, according to The New York Times Company.",
      "value": 13.76,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "The New York Times Company",
      "source_title": "Third-quarter 2026 results, Form 8-K exhibit 99.1",
      "source_url": "https://www.sec.gov/Archives/edgar/data/0000071691/000007169126000039/pressrelease9302026.htm",
      "source_published": "November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/subscription-economy-filings-2026-11-11.csv",
      "sample": "Company-reported subscribers at quarter end, worldwide.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-ny-subs-2026"
    },
    {
      "id": "sub-calc-ny-growth-2026",
      "sentence": "New York Times digital-only subscribers grew 12.4% in the year to September 2026, calculated by StatisticsGlobal from The New York Times Company data.",
      "value": 12.4,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "The New York Times Company",
      "source_title": "Third-quarter 2026 results, Form 8-K exhibit 99.1",
      "source_url": "https://www.sec.gov/Archives/edgar/data/0000071691/000007169126000039/pressrelease9302026.htm",
      "source_published": "November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/subscription-economy-filings-2026-11-11.csv",
      "sample": "Company-reported subscribers at quarter end, worldwide.",
      "method": "Digital-only subscribers 13,220 thousand at Q3 2026 / 11,760 thousand at Q3 2025 = 1.124.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-ny-growth-2026"
    },
    {
      "id": "sub-du-subs-2026",
      "sentence": "Duolingo had 13.1 million paid subscribers at the end of September 2026, up 14% on a year earlier, according to Duolingo.",
      "value": 13.1,
      "unit": "million",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Filing",
      "publisher": "Duolingo",
      "source_title": "Q3 2026 shareholder letter, Form 8-K",
      "source_url": "https://www.sec.gov/Archives/edgar/data/0001562088/000162828026069474/q3fy26duolingo9-30x26share.htm",
      "source_published": "3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/subscription-economy-filings-2026-11-11.csv",
      "sample": "Users who pay for any Duolingo subscription at period end; excludes free trials and non-paying family plan members.",
      "method": "",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-du-subs-2026"
    },
    {
      "id": "sub-calc-peacock-growth-2026",
      "sentence": "Peacock had the fastest subscriber growth, 17.1%, of five subscription businesses we tracked in the year to September 2026, calculated by StatisticsGlobal from company filings.",
      "value": 17.1,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Comcast",
      "source_title": "Form 10-Q for the quarter ended 30 September 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/1166691/000162828026066863/cmcsa-20260930.htm",
      "source_published": "22 October 2026",
      "archive_url": "https://web.archive.org/web/20261025032311/https://www.sec.gov/Archives/edgar/data/1166691/000162828026066863/cmcsa-20260930.htm",
      "sample": "Peacock paid subscribers as defined by Comcast, including customers who get Peacock through bundles sold by partners.",
      "method": "Year-on-year growth to 30 September 2026: Peacock 48/41 = +17.1%; Duolingo 13.1/11.5 = +13.9%; NYT digital-only 13.22/11.76 = +12.4%; Spotify Premium 306/281 = +8.9%; Paramount+ 82.2/77.9 = +5.5%.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-peacock-growth-2026"
    },
    {
      "id": "sub-calc-pa-growth-2026",
      "sentence": "Paramount+ subscribers grew 5.5% in the year to September 2026, the slowest of five subscription businesses we tracked, calculated by StatisticsGlobal from company filings.",
      "value": 5.5,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Paramount (Skydance Corp)",
      "source_title": "Form 10-Q for the quarter ended 30 September 2026",
      "source_url": "https://www.sec.gov/Archives/edgar/data/2041610/000204161026000067/skyd-20260930.htm",
      "source_published": "9 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/filings/subscription-economy-filings-2026-11-11.csv",
      "sample": "Paramount+ subscribers as defined by Paramount, including direct and third-party distributor customers.",
      "method": "Paramount+ 82.2 million / 77.9 million = 1.055. Compared with Peacock +17.1%, Duolingo +13.9%, NYT digital-only +12.4% and Spotify +8.9%.",
      "verified_on": "2026-11-11",
      "url": "https://statisticsglobal.org/subscription-economy-statistics/#stat-sub-calc-pa-growth-2026"
    }
  ]
}