{
  "title": "TikTok Statistics 2026: Users by Age, Teens, News and EU Reach",
  "url": "https://statisticsglobal.org/tiktok-statistics/",
  "updated": "2026-11-03",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/tiktok-statistics/)",
  "statistics": [
    {
      "id": "tt-pew-adults-2026",
      "sentence": "US adults who use TikTok made up 37% of all adults in 2026, the same share as in 2025, according to Pew Research Center.",
      "value": 37,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-adults-2026"
    },
    {
      "id": "tt-ed-weekly",
      "sentence": "Americans aged 13 and over who use TikTok at least weekly made up 39% of that population in 2025, about 112 million people, according to Edison Research.",
      "value": 39,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-weekly"
    },
    {
      "id": "tt-pew-teens-constant",
      "sentence": "US teens who use TikTok almost constantly made up 21% of teens in 2025, up from 16% in 2022, according to Pew Research Center.",
      "value": 21,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025 (report PDF and topline)",
      "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf",
      "source_published": "9 December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/teens-social-media-2025-2026-11-03.csv",
      "sample": "1,458 US teens aged 13 to 17 surveyed online 25 September to 9 October 2025 (Ipsos KnowledgePanel). Margin of error plus or minus 3.3 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-teens-constant"
    },
    {
      "id": "tt-pew-news-2026",
      "sentence": "US adults who regularly get news on TikTok made up 20% of all adults in 2026, up from 3% in 2020, according to Pew Research Center.",
      "value": 20,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Social Media and News Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-news-2026-11-03.csv",
      "sample": "5,166 US adults surveyed 24 to 30 August 2026. Earlier years from comparable Pew surveys.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-news-2026"
    },
    {
      "id": "tt-calc-eu-growth",
      "sentence": "TikTok's monthly EU audience grew by 11.8% between the first half of 2025 and the first half of 2026, calculated by StatisticsGlobal from TikTok data.",
      "value": 11.8,
      "unit": "%",
      "place": "European Union",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "TikTok",
      "source_title": "Digital Services Act: Our seventh transparency report on content moderation in Europe",
      "source_url": "https://newsroom.tiktok.com/digital-services-act-our-seventh-transparency-report-on-content-moderation-in-europe",
      "source_published": "31 August 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/tiktok/dsa-reports-2026-11-03.csv",
      "sample": "Company-reported under the EU Digital Services Act. Covers 1 January to 30 June 2026. Monthly users are average monthly active recipients in the EU.",
      "method": "189 million (H1 2026) / 169 million (H1 2025) = 1.118, a rise of 11.8% (20 million).",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-eu-growth"
    },
    {
      "id": "tt-pew-adults-2021",
      "sentence": "US adults who use TikTok made up 21% of all adults in 2021, according to Pew Research Center.",
      "value": 21,
      "unit": "%",
      "place": "United States",
      "data_year": "2021",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-adults-2021"
    },
    {
      "id": "tt-calc-pew-growth",
      "sentence": "The share of US adults who use TikTok rose by 76% in relative terms between 2021 and 2026, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 76,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "37% in 2026 / 21% in 2021 = 1.762, a rise of 76% (16 percentage points). Survey mode changed from phone (2021) to web, mail and phone (2024 to 2026).",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-pew-growth"
    },
    {
      "id": "tt-calc-platform-rank",
      "sentence": "TikTok ranked fourth among US social platforms in 2026, used by 37% of adults against 84% for YouTube, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 4,
      "unit": "rank",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "2026 shares: YouTube 84%, Facebook 70%, Instagram 51%, TikTok 37%. TikTok is fourth.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-platform-rank"
    },
    {
      "id": "tt-ed-12plus",
      "sentence": "Americans aged 12 and over who currently use TikTok made up 42% of that population in 2026, according to Edison Research.",
      "value": 42,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2026 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "source_published": "March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-dial-2026-tiktok-2026-11-03.csv",
      "sample": "2,050 people aged 12 and over surveyed online in January 2026, half from the probability-based SSRS Opinion Panel and half from a non-probability sample, weighted to the US 12+ population.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-12plus"
    },
    {
      "id": "tt-calc-ed-pew-gap",
      "sentence": "US TikTok reach estimates differed by 5 percentage points in 2026, 42% of people 12 and over from Edison Research against 37% of adults from Pew Research Center, calculated by StatisticsGlobal.",
      "value": 5,
      "unit": "pts",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2026 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "source_published": "March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-dial-2026-tiktok-2026-11-03.csv",
      "sample": "2,050 people aged 12 and over surveyed online in January 2026, half from the probability-based SSRS Opinion Panel and half from a non-probability sample, weighted to the US 12+ population.",
      "method": "Edison Research Infinite Dial 2026 (12+, January 2026): 42%. Pew Research Center (18+, January to June 2026): 37%. 42 - 37 = 5 points. Edison includes 12 to 17 year olds.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-ed-pew-gap"
    },
    {
      "id": "tt-eu-users-h1-2026",
      "sentence": "TikTok reached 189 million people in the EU each month in the first half of 2026, according to TikTok.",
      "value": 189,
      "unit": "M",
      "place": "European Union",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "TikTok",
      "source_title": "Digital Services Act: Our seventh transparency report on content moderation in Europe",
      "source_url": "https://newsroom.tiktok.com/digital-services-act-our-seventh-transparency-report-on-content-moderation-in-europe",
      "source_published": "31 August 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/tiktok/dsa-reports-2026-11-03.csv",
      "sample": "Company-reported under the EU Digital Services Act. Covers 1 January to 30 June 2026. Monthly users are average monthly active recipients in the EU.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-eu-users-h1-2026"
    },
    {
      "id": "tt-eu-users-h2-2025",
      "sentence": "TikTok had 178 million monthly users in the EU in the second half of 2025, according to TikTok.",
      "value": 178,
      "unit": "M",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "TikTok",
      "source_title": "Digital Services Act: Our sixth transparency report on content moderation in Europe",
      "source_url": "https://newsroom.tiktok.com/digital-services-act-our-sixth-transparency-report-on-content-moderation-in-europe",
      "source_published": "29 April 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/tiktok/dsa-reports-2026-11-03.csv",
      "sample": "Company-reported under the EU Digital Services Act. Covers July to December 2025.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-eu-users-h2-2025"
    },
    {
      "id": "tt-eu-users-h1-2025",
      "sentence": "TikTok had 169 million users in the EU in the first half of 2025, according to TikTok.",
      "value": 169,
      "unit": "M",
      "place": "European Union",
      "data_year": "2025",
      "source_type": "Vendor report",
      "publisher": "TikTok",
      "source_title": "Digital Services Act: Our fifth transparency report on content moderation in Europe",
      "source_url": "https://newsroom.tiktok.com/digital-services-act-our-fifth-transparency-report-on-content-moderation-in-europe",
      "source_published": "29 August 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/tiktok/dsa-reports-2026-11-03.csv",
      "sample": "Company-reported under the EU Digital Services Act. Covers the first half of 2025.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-eu-users-h1-2025"
    },
    {
      "id": "tt-eu-removed",
      "sentence": "TikTok removed around 104 million pieces of content in the EU for breaking its policies in the first half of 2026, according to TikTok.",
      "value": 104,
      "unit": "M",
      "place": "European Union",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "TikTok",
      "source_title": "Digital Services Act: Our seventh transparency report on content moderation in Europe",
      "source_url": "https://newsroom.tiktok.com/digital-services-act-our-seventh-transparency-report-on-content-moderation-in-europe",
      "source_published": "31 August 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/tiktok/dsa-reports-2026-11-03.csv",
      "sample": "Company-reported under the EU Digital Services Act. Covers 1 January to 30 June 2026. Monthly users are average monthly active recipients in the EU.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-eu-removed"
    },
    {
      "id": "tt-eu-automated",
      "sentence": "Automated systems actioned 94.1% of violating content on TikTok in the EU without human review in the first half of 2026, according to TikTok.",
      "value": 94.1,
      "unit": "%",
      "place": "European Union",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "TikTok",
      "source_title": "Digital Services Act: Our seventh transparency report on content moderation in Europe",
      "source_url": "https://newsroom.tiktok.com/digital-services-act-our-seventh-transparency-report-on-content-moderation-in-europe",
      "source_published": "31 August 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/tiktok/dsa-reports-2026-11-03.csv",
      "sample": "Company-reported under the EU Digital Services Act. Covers 1 January to 30 June 2026. Monthly users are average monthly active recipients in the EU.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-eu-automated"
    },
    {
      "id": "tt-pew-18-29",
      "sentence": "US adults aged 18 to 29 who use TikTok made up 65% of that age group in 2026, according to Pew Research Center.",
      "value": 65,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-18-29"
    },
    {
      "id": "tt-pew-30-49",
      "sentence": "US adults aged 30 to 49 who use TikTok made up 45% of that age group in 2026, according to Pew Research Center.",
      "value": 45,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-30-49"
    },
    {
      "id": "tt-pew-50-64",
      "sentence": "US adults aged 50 to 64 who use TikTok made up 31% of that age group in 2026, according to Pew Research Center.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-50-64"
    },
    {
      "id": "tt-pew-65",
      "sentence": "US adults aged 65 and over who use TikTok made up 11% of that age group in 2026, according to Pew Research Center.",
      "value": 11,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-65"
    },
    {
      "id": "tt-calc-age-gap",
      "sentence": "US adults under 30 were 5.9 times as likely to use TikTok as adults 65 and over in 2026, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 5.9,
      "unit": "x",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "65% (ages 18-29) / 11% (65+) = 5.91, rounded to 5.9.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-age-gap"
    },
    {
      "id": "tt-pew-women",
      "sentence": "US women who use TikTok made up 43% of women in 2026, against 31% of men, according to Pew Research Center.",
      "value": 43,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-women"
    },
    {
      "id": "tt-calc-gender-gap",
      "sentence": "US women were 12 percentage points more likely than men to use TikTok in 2026, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 12,
      "unit": "pts",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "Women 43% - men 31% = 12 points.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-gender-gap"
    },
    {
      "id": "tt-pew-hispanic",
      "sentence": "Hispanic US adults who use TikTok made up 53% of that group in 2026, against 51% of Black, 37% of Asian and 30% of White adults, according to Pew Research Center.",
      "value": 53,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-hispanic"
    },
    {
      "id": "tt-pew-education",
      "sentence": "US college graduates who use TikTok made up 28% of graduates in 2026, against 43% of adults with a high school education or less, according to Pew Research Center.",
      "value": 28,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-education"
    },
    {
      "id": "tt-pew-income",
      "sentence": "US adults in households earning under $30,000 who use TikTok made up 44% of that group in 2026, against 29% of those earning $100,000 or more, according to Pew Research Center.",
      "value": 44,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-income"
    },
    {
      "id": "tt-pew-party",
      "sentence": "US Democrats and Democratic leaners who use TikTok made up 42% of that group in 2026, against 33% of Republicans and leaners, according to Pew Research Center.",
      "value": 42,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-party"
    },
    {
      "id": "tt-pew-community",
      "sentence": "Urban US adults who use TikTok made up 43% of urban adults in 2026, against 38% in rural and 33% in suburban areas, according to Pew Research Center.",
      "value": 43,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Use of Social Media in 2026 (fact sheet)",
      "source_url": "https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "http://web.archive.org/web/20261029173849/https://www.pewresearch.org/internet/fact-sheet/social-media/",
      "sample": "5,511 US adults surveyed 30 January to 18 June 2026 (National Public Opinion Reference Survey, web, mail and phone). Margin of error plus or minus 1.8 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-community"
    },
    {
      "id": "tt-ed-most-often-12-34",
      "sentence": "TikTok was the social platform used most often by Americans aged 12 to 34 in 2026, named by 29% of social media users in that group, according to Edison Research.",
      "value": 29,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2026 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "source_published": "March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-dial-2026-tiktok-2026-11-03.csv",
      "sample": "2,050 people aged 12 and over surveyed online in January 2026, half from the probability-based SSRS Opinion Panel and half from a non-probability sample, weighted to the US 12+ population.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-most-often-12-34"
    },
    {
      "id": "tt-ed-most-often-women",
      "sentence": "Women made up 63% of Americans who use TikTok as their most-used social platform in 2026, according to Edison Research.",
      "value": 63,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Dial 2026 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf",
      "source_published": "March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-dial-2026-tiktok-2026-11-03.csv",
      "sample": "2,050 people aged 12 and over surveyed online in January 2026, half from the probability-based SSRS Opinion Panel and half from a non-probability sample, weighted to the US 12+ population.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-most-often-women"
    },
    {
      "id": "tt-pew-daily",
      "sentence": "US adults who use TikTok every day made up 24% of all adults in 2025, according to Pew Research Center.",
      "value": 24,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use 2025 (report PDF and topline)",
      "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2025/11/PI_2025.11.20_Social-Media-Use_REPORT.pdf",
      "source_published": "20 November 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-use-2025-2026-11-03.csv",
      "sample": "Frequency questions asked of 5,123 US adults surveyed 24 February to 2 March 2025.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-daily"
    },
    {
      "id": "tt-pew-daily-18-29",
      "sentence": "US adults aged 18 to 29 who use TikTok every day made up 47% of that age group in 2025, against 5% of adults 65 and over, according to Pew Research Center.",
      "value": 47,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use 2025 (report PDF and topline)",
      "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2025/11/PI_2025.11.20_Social-Media-Use_REPORT.pdf",
      "source_published": "20 November 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-use-2025-2026-11-03.csv",
      "sample": "Frequency questions asked of 5,123 US adults surveyed 24 February to 2 March 2025.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-daily-18-29"
    },
    {
      "id": "tt-pew-daily-hispanic",
      "sentence": "Hispanic US adults who use TikTok every day made up 38% of that group in 2025, against 19% of White adults, according to Pew Research Center.",
      "value": 38,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use 2025 (report PDF and topline)",
      "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2025/11/PI_2025.11.20_Social-Media-Use_REPORT.pdf",
      "source_published": "20 November 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-use-2025-2026-11-03.csv",
      "sample": "Frequency questions asked of 5,123 US adults surveyed 24 February to 2 March 2025.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-daily-hispanic"
    },
    {
      "id": "tt-calc-users-daily",
      "sentence": "US adult TikTok users who go on the app daily made up 65% of users in 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 65,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Americans' Social Media Use 2025 (report PDF and topline)",
      "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2025/11/PI_2025.11.20_Social-Media-Use_REPORT.pdf",
      "source_published": "20 November 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-use-2025-2026-11-03.csv",
      "sample": "Frequency questions asked of 5,123 US adults surveyed 24 February to 2 March 2025.",
      "method": "Topline, asked of TikTok users (N=1,548): several times a day 51% + about once a day 14% = 65%.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-users-daily"
    },
    {
      "id": "tt-ed-daily",
      "sentence": "Americans aged 13 and over who visit TikTok daily made up 29% of that population in 2025, rising to 54% of 13 to 24 year olds, according to Edison Research.",
      "value": 29,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-daily"
    },
    {
      "id": "tt-ed-too-much",
      "sentence": "US weekly TikTok users who think they spend too much time on it made up 42% of weekly users in 2025, and 54% of those aged 13 to 24, according to Edison Research.",
      "value": 42,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-too-much"
    },
    {
      "id": "tt-ed-limit",
      "sentence": "US weekly TikTok users who have tried to limit or stop their use made up 34% of weekly users in 2025, according to Edison Research.",
      "value": 34,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-limit"
    },
    {
      "id": "tt-ed-entertained",
      "sentence": "US weekly TikTok users who feel entertained when using TikTok made up 75% of weekly users in 2025, according to Edison Research.",
      "value": 75,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-entertained"
    },
    {
      "id": "tt-pew-teens",
      "sentence": "US teens aged 13 to 17 who use TikTok made up 68% of teens in 2025, up from 63% in 2024, according to Pew Research Center.",
      "value": 68,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025 (report PDF and topline)",
      "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf",
      "source_published": "9 December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/teens-social-media-2025-2026-11-03.csv",
      "sample": "1,458 US teens aged 13 to 17 surveyed online 25 September to 9 October 2025 (Ipsos KnowledgePanel). Margin of error plus or minus 3.3 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-teens"
    },
    {
      "id": "tt-calc-teen-constant-growth",
      "sentence": "The share of US teens on TikTok almost constantly rose by 31% in relative terms between 2022 and 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025 (report PDF and topline)",
      "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf",
      "source_published": "9 December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/teens-social-media-2025-2026-11-03.csv",
      "sample": "1,458 US teens aged 13 to 17 surveyed online 25 September to 9 October 2025 (Ipsos KnowledgePanel). Margin of error plus or minus 3.3 points.",
      "method": "21% in 2025 / 16% in 2022 = 1.3125, a rise of 31% (5 percentage points).",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-teen-constant-growth"
    },
    {
      "id": "tt-pew-teens-daily",
      "sentence": "US teens who use TikTok daily made up 61% of teens in 2025, according to Pew Research Center.",
      "value": 61,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025 (report PDF and topline)",
      "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf",
      "source_published": "9 December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/teens-social-media-2025-2026-11-03.csv",
      "sample": "1,458 US teens aged 13 to 17 surveyed online 25 September to 9 October 2025 (Ipsos KnowledgePanel). Margin of error plus or minus 3.3 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-teens-daily"
    },
    {
      "id": "tt-calc-teen-daily-change",
      "sentence": "The share of US teens using TikTok daily rose by 4 percentage points, from 57% in 2022 to 61% in 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 4,
      "unit": "pts",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025 (report PDF and topline)",
      "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf",
      "source_published": "9 December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/teens-social-media-2025-2026-11-03.csv",
      "sample": "1,458 US teens aged 13 to 17 surveyed online 25 September to 9 October 2025 (Ipsos KnowledgePanel). Margin of error plus or minus 3.3 points.",
      "method": "Topline 2022: almost constantly 16 + several times a day 32 + about once a day 9 = 57%. 2025: 21 + 34 + 6 = 61%. 61 - 57 = 4 points.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-teen-daily-change"
    },
    {
      "id": "tt-pew-teen-users-constant",
      "sentence": "US teen TikTok users who are on it almost constantly made up 31% of teen users in 2025, up from 25% in 2022, according to Pew Research Center.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025 (report PDF and topline)",
      "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf",
      "source_published": "9 December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/teens-social-media-2025-2026-11-03.csv",
      "sample": "1,458 US teens aged 13 to 17 surveyed online 25 September to 9 October 2025 (Ipsos KnowledgePanel). Margin of error plus or minus 3.3 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-teen-users-constant"
    },
    {
      "id": "tt-pew-teens-party",
      "sentence": "US teens from Democratic-leaning homes who use TikTok made up 75% of that group in 2025, against 60% of Republican-leaning teens, according to Pew Research Center.",
      "value": 75,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens, Social Media and AI Chatbots 2025 (report PDF and topline)",
      "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf",
      "source_published": "9 December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/teens-social-media-2025-2026-11-03.csv",
      "sample": "1,458 US teens aged 13 to 17 surveyed online 25 September to 9 October 2025 (Ipsos KnowledgePanel). Margin of error plus or minus 3.3 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-teens-party"
    },
    {
      "id": "tt-pew-teen-girls-constant",
      "sentence": "US teen girls who use TikTok almost constantly made up 24% of girls in 2025, against 17% of boys, according to Pew Research Center.",
      "value": 24,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/tiktok-8-facts-2026-11-03.csv",
      "sample": "Survey of 1,458 US teens aged 13 to 17, 25 September to 9 October 2025.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-teen-girls-constant"
    },
    {
      "id": "tt-pew-teen-black-constant",
      "sentence": "Black US teens who use TikTok almost constantly made up 37% of that group in 2025, against 34% of Hispanic and 10% of White teens, according to Pew Research Center.",
      "value": 37,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/tiktok-8-facts-2026-11-03.csv",
      "sample": "Survey of 1,458 US teens aged 13 to 17, 25 September to 9 October 2025.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-teen-black-constant"
    },
    {
      "id": "tt-calc-teen-race-gap",
      "sentence": "Black US teens were 3.7 times as likely as White teens to be on TikTok almost constantly in 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 3.7,
      "unit": "x",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/tiktok-8-facts-2026-11-03.csv",
      "sample": "Survey of 1,458 US teens aged 13 to 17, 25 September to 9 October 2025.",
      "method": "37% (Black teens) / 10% (White teens) = 3.7.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-teen-race-gap"
    },
    {
      "id": "tt-pew-teen-too-much",
      "sentence": "US teen TikTok users who say they spend too much time on it made up 28% of teen users in 2025, while 44% of their parents said so, according to Pew Research Center.",
      "value": 28,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens' Experiences on TikTok, Instagram and Snapchat",
      "source_url": "https://www.pewresearch.org/internet/2026/04/15/teens-experiences-on-tiktok-instagram-and-snapchat/",
      "source_published": "15 April 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/teens-tiktok-experiences-2026-11-03.csv",
      "sample": "1,458 US teens aged 13 to 17 and their parents surveyed online 25 September to 9 October 2025 (Ipsos KnowledgePanel). Margin of error plus or minus 3.3 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-teen-too-much"
    },
    {
      "id": "tt-calc-parent-gap",
      "sentence": "US parents were 16 percentage points more likely than their teens to say the teen spends too much time on TikTok in 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 16,
      "unit": "pts",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Teens' Experiences on TikTok, Instagram and Snapchat",
      "source_url": "https://www.pewresearch.org/internet/2026/04/15/teens-experiences-on-tiktok-instagram-and-snapchat/",
      "source_published": "15 April 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/teens-tiktok-experiences-2026-11-03.csv",
      "sample": "1,458 US teens aged 13 to 17 and their parents surveyed online 25 September to 9 October 2025 (Ipsos KnowledgePanel). Margin of error plus or minus 3.3 points.",
      "method": "Parents 44% - teen users 28% = 16 points.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-parent-gap"
    },
    {
      "id": "tt-pew-teen-sleep",
      "sentence": "About 4 in 10 US teen TikTok users said TikTok hurts the amount of sleep they get in 2025, according to Pew Research Center.",
      "value": 40,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens' Experiences on TikTok, Instagram and Snapchat",
      "source_url": "https://www.pewresearch.org/internet/2026/04/15/teens-experiences-on-tiktok-instagram-and-snapchat/",
      "source_published": "15 April 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/teens-tiktok-experiences-2026-11-03.csv",
      "sample": "1,458 US teens aged 13 to 17 and their parents surveyed online 25 September to 9 October 2025 (Ipsos KnowledgePanel). Margin of error plus or minus 3.3 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-teen-sleep"
    },
    {
      "id": "tt-pew-teen-feel-better",
      "sentence": "US teen TikTok users who say what they see there makes them feel better made up 15% of teen users in 2025, against 3% who feel worse, according to Pew Research Center.",
      "value": 15,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Teens' Experiences on TikTok, Instagram and Snapchat",
      "source_url": "https://www.pewresearch.org/internet/2026/04/15/teens-experiences-on-tiktok-instagram-and-snapchat/",
      "source_published": "15 April 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/teens-tiktok-experiences-2026-11-03.csv",
      "sample": "1,458 US teens aged 13 to 17 and their parents surveyed online 25 September to 9 October 2025 (Ipsos KnowledgePanel). Margin of error plus or minus 3.3 points.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-teen-feel-better"
    },
    {
      "id": "tt-calc-news-growth",
      "sentence": "The share of US adults who regularly get news on TikTok was 6.7 times higher in 2026 than in 2020, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 6.7,
      "unit": "x",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Social Media and News Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-news-2026-11-03.csv",
      "sample": "5,166 US adults surveyed 24 to 30 August 2026. Earlier years from comparable Pew surveys.",
      "method": "20% in 2026 / 3% in 2020 = 6.67, rounded to 6.7.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-news-growth"
    },
    {
      "id": "tt-pew-news-users",
      "sentence": "US adult TikTok users who regularly get news there made up 53% of users in 2026, against 55% in 2025 and 22% in 2020, according to Pew Research Center.",
      "value": 53,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Social Media and News Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-news-2026-11-03.csv",
      "sample": "5,166 US adults surveyed 24 to 30 August 2026. Earlier years from comparable Pew surveys.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-news-users"
    },
    {
      "id": "tt-pew-news-18-29",
      "sentence": "US adults aged 18 to 29 who regularly get news on TikTok made up 39% of that age group in 2026, against 4% of those 65 and over, according to Pew Research Center.",
      "value": 39,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Social Media and News Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-news-2026-11-03.csv",
      "sample": "5,166 US adults surveyed 24 to 30 August 2026. Earlier years from comparable Pew surveys.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-news-18-29"
    },
    {
      "id": "tt-calc-news-age-gap",
      "sentence": "US adults under 30 were nearly 10 times as likely as those 65 and over to regularly get news on TikTok in 2026, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 9.8,
      "unit": "x",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Social Media and News Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-news-2026-11-03.csv",
      "sample": "5,166 US adults surveyed 24 to 30 August 2026. Earlier years from comparable Pew surveys.",
      "method": "39% (ages 18-29) / 4% (65+) = 9.75, rounded to 9.8.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-news-age-gap"
    },
    {
      "id": "tt-pew-news-women",
      "sentence": "US women who regularly get news on TikTok made up 24% of women in 2026, against 15% of men, according to Pew Research Center.",
      "value": 24,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Social Media and News Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-news-2026-11-03.csv",
      "sample": "5,166 US adults surveyed 24 to 30 August 2026. Earlier years from comparable Pew surveys.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-news-women"
    },
    {
      "id": "tt-pew-news-hispanic",
      "sentence": "Hispanic US adults who regularly get news on TikTok made up 35% of that group in 2026, against 32% of Black and 14% of White adults, according to Pew Research Center.",
      "value": 35,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Social Media and News Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-news-2026-11-03.csv",
      "sample": "5,166 US adults surveyed 24 to 30 August 2026. Earlier years from comparable Pew surveys.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-news-hispanic"
    },
    {
      "id": "tt-calc-news-rank",
      "sentence": "TikTok ranked fourth as a regular news source among US social platforms in 2026, at 20% of adults against 40% for Facebook, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 4,
      "unit": "rank",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Social Media and News Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-news-2026-11-03.csv",
      "sample": "5,166 US adults surveyed 24 to 30 August 2026. Earlier years from comparable Pew surveys.",
      "method": "2026 % of U.S. adults who regularly get news on each site: Facebook 40, YouTube 34, Instagram 23, TikTok 20, X 10, Reddit 9. TikTok is fourth.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-news-rank"
    },
    {
      "id": "tt-ri-news-2026",
      "sentence": "People who use TikTok for news made up 20% of online respondents across 48 markets in 2026, according to the Reuters Institute.",
      "value": 20,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute (University of Oxford)",
      "source_title": "Digital News Report 2026: executive summary and key findings",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/reuters-institute/dnr-2026-2026-11-03.csv",
      "sample": "Online YouGov survey of 97,520 people in 48 markets, about 2,000 per market, mid-January to end of February 2026. Online samples under-represent older and less affluent people.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ri-news-2026"
    },
    {
      "id": "tt-ri-news-2025",
      "sentence": "People who use TikTok for news made up 17% of online respondents across markets in 2025, and 33% used it for any purpose, according to the Reuters Institute.",
      "value": 17,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Reuters Institute (University of Oxford)",
      "source_title": "Digital News Report 2025: executive summary and key findings",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/dnr-executive-summary",
      "source_published": "17 June 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/reuters-institute/dnr-2025-2026-11-03.csv",
      "sample": "Online YouGov survey in 48 markets, early 2025, about 2,000 people per market.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ri-news-2025"
    },
    {
      "id": "tt-calc-ri-news-yoy",
      "sentence": "Global TikTok news use rose by 3 percentage points, from 17% in 2025 to 20% in 2026, calculated by StatisticsGlobal from Reuters Institute data.",
      "value": 3,
      "unit": "pts",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reuters Institute (University of Oxford)",
      "source_title": "Digital News Report 2026: executive summary and key findings",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/reuters-institute/dnr-2026-2026-11-03.csv",
      "sample": "Online YouGov survey of 97,520 people in 48 markets, about 2,000 per market, mid-January to end of February 2026. Online samples under-represent older and less affluent people.",
      "method": "Digital News Report 2026: 20%. Digital News Report 2025: 17%. 20 - 17 = 3 points.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-ri-news-yoy"
    },
    {
      "id": "tt-ri-any-2026",
      "sentence": "People who use TikTok for any purpose made up 37% of online respondents across markets in 2026, up from 15% five years earlier, according to the Reuters Institute.",
      "value": 37,
      "unit": "%",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute (University of Oxford)",
      "source_title": "Digital News Report 2026: executive summary and key findings",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/reuters-institute/dnr-2026-2026-11-03.csv",
      "sample": "Online YouGov survey of 97,520 people in 48 markets, about 2,000 per market, mid-January to end of February 2026. Online samples under-represent older and less affluent people.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ri-any-2026"
    },
    {
      "id": "tt-calc-ri-any-yoy",
      "sentence": "Global TikTok use for any purpose rose by 4 percentage points, from 33% in 2025 to 37% in 2026, calculated by StatisticsGlobal from Reuters Institute data.",
      "value": 4,
      "unit": "pts",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reuters Institute (University of Oxford)",
      "source_title": "Digital News Report 2026: executive summary and key findings",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/reuters-institute/dnr-2026-2026-11-03.csv",
      "sample": "Online YouGov survey of 97,520 people in 48 markets, about 2,000 per market, mid-January to end of February 2026. Online samples under-represent older and less affluent people.",
      "method": "Digital News Report 2026: 37%. Digital News Report 2025: 33%. 37 - 33 = 4 points.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-ri-any-yoy"
    },
    {
      "id": "tt-ri-us-uk",
      "sentence": "People who use TikTok for news made up 10% of online respondents in the US and 7% in the UK in 2026, according to the Reuters Institute.",
      "value": 10,
      "unit": "%",
      "place": "United States and United Kingdom",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute (University of Oxford)",
      "source_title": "Digital News Report 2026: executive summary and key findings",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/reuters-institute/dnr-2026-2026-11-03.csv",
      "sample": "Online YouGov survey of 97,520 people in 48 markets, about 2,000 per market, mid-January to end of February 2026. Online samples under-represent older and less affluent people.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ri-us-uk"
    },
    {
      "id": "tt-calc-ri-uk-gap",
      "sentence": "TikTok news use across 48 markets was 2.9 times the UK rate and double the US rate in 2026, calculated by StatisticsGlobal from Reuters Institute data.",
      "value": 2.9,
      "unit": "x",
      "place": "Worldwide",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Reuters Institute (University of Oxford)",
      "source_title": "Digital News Report 2026: executive summary and key findings",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/reuters-institute/dnr-2026-2026-11-03.csv",
      "sample": "Online YouGov survey of 97,520 people in 48 markets, about 2,000 per market, mid-January to end of February 2026. Online samples under-represent older and less affluent people.",
      "method": "Global 20% / UK 7% = 2.86, rounded to 2.9. Global 20% / US 10% = 2.0.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-ri-uk-gap"
    },
    {
      "id": "tt-ri-thailand-kenya",
      "sentence": "People who use TikTok for news made up more than half of online respondents in Thailand and Kenya in 2026, according to the Reuters Institute.",
      "value": 50,
      "unit": "%",
      "place": "Thailand and Kenya",
      "data_year": "2026",
      "source_type": "Research",
      "publisher": "Reuters Institute (University of Oxford)",
      "source_title": "Digital News Report 2026: executive summary and key findings",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary",
      "source_published": "16 June 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/reuters-institute/dnr-2026-2026-11-03.csv",
      "sample": "Online YouGov survey of 97,520 people in 48 markets, about 2,000 per market, mid-January to end of February 2026. Online samples under-represent older and less affluent people.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ri-thailand-kenya"
    },
    {
      "id": "tt-ri-thailand-2025",
      "sentence": "People in Thailand who use TikTok for news made up 49% of online respondents in 2025, up 10 points on 2024, according to the Reuters Institute.",
      "value": 49,
      "unit": "%",
      "place": "Thailand",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Reuters Institute (University of Oxford)",
      "source_title": "Digital News Report 2025: executive summary and key findings",
      "source_url": "https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/dnr-executive-summary",
      "source_published": "17 June 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/reuters-institute/dnr-2025-2026-11-03.csv",
      "sample": "Online YouGov survey in 48 markets, early 2025, about 2,000 people per market.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ri-thailand-2025"
    },
    {
      "id": "tt-calc-us-news-gap",
      "sentence": "US estimates of TikTok news use differed by 10 percentage points in 2026, 20% from Pew Research Center against 10% from the Reuters Institute, calculated by StatisticsGlobal.",
      "value": 10,
      "unit": "pts",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "Social Media and News Fact Sheet",
      "source_url": "https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/",
      "source_published": "19 October 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/social-media-news-2026-11-03.csv",
      "sample": "5,166 US adults surveyed 24 to 30 August 2026. Earlier years from comparable Pew surveys.",
      "method": "Pew Research Center (August 2026, 'regularly get news'): 20%. Reuters Institute (January to February 2026, used for news in the last week): 10%. 20 - 10 = 10 points.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-us-news-gap"
    },
    {
      "id": "tt-pew-follow-creators",
      "sentence": "Individual creators and influencers made up 46% of the accounts that US adult TikTok users followed in 2024, according to Pew Research Center.",
      "value": 46,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Who U.S. Adults Follow on TikTok",
      "source_url": "https://www.pewresearch.org/data-labs/2024/10/08/who-u-s-adults-follow-on-tiktok/",
      "source_published": "8 October 2024, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/tiktok-following-2024-2026-11-03.csv",
      "sample": "Public following lists of 664 US adult TikTok users from the American Trends Panel, collected 8 to 16 April 2024, covering 227,946 unique accounts.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-follow-creators"
    },
    {
      "id": "tt-pew-follow-median",
      "sentence": "The median US adult TikTok user followed 144 accounts in 2024, according to Pew Research Center.",
      "value": 144,
      "unit": "accounts",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Who U.S. Adults Follow on TikTok",
      "source_url": "https://www.pewresearch.org/data-labs/2024/10/08/who-u-s-adults-follow-on-tiktok/",
      "source_published": "8 October 2024, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/tiktok-following-2024-2026-11-03.csv",
      "sample": "Public following lists of 664 US adult TikTok users from the American Trends Panel, collected 8 to 16 April 2024, covering 227,946 unique accounts.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-follow-median"
    },
    {
      "id": "tt-pew-follow-news",
      "sentence": "Journalists, news outlets, politicians and government agencies each made up less than 0.5% of accounts followed by US adult TikTok users in 2024, according to Pew Research Center.",
      "value": 0.5,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "Who U.S. Adults Follow on TikTok",
      "source_url": "https://www.pewresearch.org/data-labs/2024/10/08/who-u-s-adults-follow-on-tiktok/",
      "source_published": "8 October 2024, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/tiktok-following-2024-2026-11-03.csv",
      "sample": "Public following lists of 664 US adult TikTok users from the American Trends Panel, collected 8 to 16 April 2024, covering 227,946 unique accounts.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-follow-news"
    },
    {
      "id": "tt-pew-top-25",
      "sentence": "The most active 25% of US adult TikTok users produced 98% of publicly accessible videos in 2023, according to Pew Research Center.",
      "value": 98,
      "unit": "%",
      "place": "United States",
      "data_year": "2023",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/tiktok-8-facts-2026-11-03.csv",
      "sample": "Pew Research Center study of public TikTok content posted by US adult users, 2023.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-top-25"
    },
    {
      "id": "tt-pew-posted",
      "sentence": "US adult TikTok users who have ever posted a video made up 52% of adult users in 2023, according to Pew Research Center.",
      "value": 52,
      "unit": "%",
      "place": "United States",
      "data_year": "2023",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/tiktok-8-facts-2026-11-03.csv",
      "sample": "Pew Research Center study of public TikTok content posted by US adult users, 2023.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-posted"
    },
    {
      "id": "tt-ed-posted",
      "sentence": "US weekly TikTok users who have ever posted a video on TikTok made up 58% of weekly users in 2025, according to Edison Research.",
      "value": 58,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-posted"
    },
    {
      "id": "tt-pew-reviews",
      "sentence": "US adult TikTok users who use it to look at product reviews or recommendations made up 62% of adult users in 2024, according to Pew Research Center.",
      "value": 62,
      "unit": "%",
      "place": "United States",
      "data_year": "2024",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/tiktok-8-facts-2026-11-03.csv",
      "sample": "2024 Pew-Knight Initiative survey of US adult TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-reviews"
    },
    {
      "id": "tt-ed-ads",
      "sentence": "US weekly TikTok users who have seen or heard an ad for a product or service on TikTok made up 78% of weekly users in 2025, according to Edison Research.",
      "value": 78,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-ads"
    },
    {
      "id": "tt-ed-purchased",
      "sentence": "US weekly TikTok users who have bought something they heard about on TikTok made up 43% of those who recall an ad in 2025, according to Edison Research.",
      "value": 43,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-purchased"
    },
    {
      "id": "tt-calc-ed-purchased-all",
      "sentence": "About 1 in 3 US weekly TikTok users, 34%, had bought something they heard about on TikTok by 2025, calculated by StatisticsGlobal from Edison Research data.",
      "value": 34,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "78% recall an ad x 43% of those have purchased = 33.5%, rounded to 34%. Assumes people who recall no ad did not buy from an ad.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-ed-purchased-all"
    },
    {
      "id": "tt-ed-trust",
      "sentence": "US weekly TikTok users who trust the information, content and news they see on TikTok made up 30% of weekly users in 2025, according to Edison Research.",
      "value": 30,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-trust"
    },
    {
      "id": "tt-pew-ban",
      "sentence": "US adults who support a government ban on TikTok made up 34% of adults in 2025, down from 50% in March 2023, according to Pew Research Center.",
      "value": 34,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/tiktok-8-facts-2026-11-03.csv",
      "sample": "Survey of US adults, 24 February to 2 March 2025, with earlier waves from 2023 and 2024.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-pew-ban"
    },
    {
      "id": "tt-calc-ban-drop",
      "sentence": "Support for a TikTok ban among US adults fell by 16 percentage points between March 2023 and March 2025, calculated by StatisticsGlobal from Pew Research Center data.",
      "value": 16,
      "unit": "pts",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Pew Research Center",
      "source_title": "8 facts about Americans and TikTok",
      "source_url": "https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/",
      "source_published": "2 March 2026, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/pew/tiktok-8-facts-2026-11-03.csv",
      "sample": "Surveys of US adults, March 2023 to March 2025.",
      "method": "50% (March 2023) - 34% (March 2025) = 16 points.",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-calc-ban-drop"
    },
    {
      "id": "tt-ed-ban",
      "sentence": "US weekly TikTok users who agree TikTok should be banned in the US made up 14% of weekly users in 2025, according to Edison Research.",
      "value": 14,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-ban"
    },
    {
      "id": "tt-ed-ownership",
      "sentence": "US weekly TikTok users who say American ownership of TikTok is very important made up 31% of weekly users in 2025, and 50% of Republicans, according to Edison Research.",
      "value": 31,
      "unit": "%",
      "place": "United States",
      "data_year": "2025",
      "source_type": "Research",
      "publisher": "Edison Research",
      "source_title": "The Infinite Scroll 2025 (presentation PDF)",
      "source_url": "https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf",
      "source_published": "December 2025, accessed 3 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/edison/infinite-scroll-2025-2026-11-03.csv",
      "sample": "2,253 people aged 13 and over surveyed online 3 to 29 October 2025, weighted to the US 13+ population. 892 weekly TikTok users.",
      "method": "",
      "verified_on": "2026-11-03",
      "url": "https://statisticsglobal.org/tiktok-statistics/#stat-tt-ed-ownership"
    }
  ]
}