# TikTok Statistics 2026: Users by Age, Teens, News and EU Reach

Updated 2026-11-03. Checked by StatisticsGlobal editorial team. Pew Research Center, Edison Research, Reuters Institute and TikTok data, 4 publishers, 14 source documents, data for 2020 to 2026.
Canonical: https://statisticsglobal.org/tiktok-statistics/

37% of US adults used TikTok in 2026, the same share as in 2025, according to Pew Research Center. Use rises to 65% of adults aged 18 to 29 and falls to 11% of those 65 and over. Edison Research puts weekly users at 39% of Americans aged 13 and over, about 112 million people. Among US teens, 21% are on TikTok almost constantly, up from 16% in 2022. TikTok is also a news source. 20% of US adults regularly get news there, against 3% in 2020. In the EU, TikTok reached 189 million people a month in the first half of 2026, 11.8% more than a year earlier by our calculation.

## Key statistics

- US adults who use TikTok made up 37% of all adults in 2026, the same share as in 2025, according to Pew Research Center.
- Americans aged 13 and over who use TikTok at least weekly made up 39% of that population in 2025, about 112 million people, according to Edison Research.
- US teens who use TikTok almost constantly made up 21% of teens in 2025, up from 16% in 2022, according to Pew Research Center.
- US adults who regularly get news on TikTok made up 20% of all adults in 2026, up from 3% in 2020, according to Pew Research Center.
- TikTok's monthly EU audience grew by 11.8% between the first half of 2025 and the first half of 2026, calculated by StatisticsGlobal from TikTok data.

## TikTok statistics 2026

TikTok is privately owned and does not publish a global user count in filings. The best public measures are surveys of who uses it and the monthly EU user figures TikTok must report under the Digital Services Act.

37% of US adults used TikTok in 2026, according to Pew Research Center. That is up from 21% in 2021, a rise of 76% by our calculation. But growth has stalled. The share was 37% in 2025 as well. TikTok ranks fourth among US platforms, behind YouTube (84%), Facebook (70%) and Instagram (51%).

Edison Research finds a higher figure. 42% of Americans aged 12 and over said they currently use TikTok in January 2026. The 5-point gap with Pew is partly because Edison counts 12 to 17 year olds, who use TikTok heavily. Edison's separate TikTok study found 39% of Americans aged 13 and over use it at least weekly, about 112 million people.

In the EU, TikTok reported 189 million monthly users for the first half of 2026. That is up from 178 million in the second half of 2025 and 169 million in the first half of 2025. By our calculation the EU audience grew 11.8% in a year. TikTok removed around 104 million pieces of content in the EU in the first half of 2026, and automated systems handled 94.1% of violating content without human review.

- US adults who use TikTok made up 37% of all adults in 2026, the same share as in 2025, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- US adults who use TikTok made up 21% of all adults in 2021, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- The share of US adults who use TikTok rose by 76% in relative terms between 2021 and 2026, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- TikTok ranked fourth among US social platforms in 2026, used by 37% of adults against 84% for YouTube, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- Americans aged 12 and over who currently use TikTok made up 42% of that population in 2026, according to Edison Research. Source: Edison Research, The Infinite Dial 2026 (presentation PDF) (March 2026, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf
- US TikTok reach estimates differed by 5 percentage points in 2026, 42% of people 12 and over from Edison Research against 37% of adults from Pew Research Center, calculated by StatisticsGlobal. Source: Edison Research, The Infinite Dial 2026 (presentation PDF) (March 2026, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf
- Americans aged 13 and over who use TikTok at least weekly made up 39% of that population in 2025, about 112 million people, according to Edison Research. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf
- TikTok reached 189 million people in the EU each month in the first half of 2026, according to TikTok. Source: TikTok, Digital Services Act: Our seventh transparency report on content moderation in Europe (31 August 2026, accessed 3 November 2026) https://newsroom.tiktok.com/digital-services-act-our-seventh-transparency-report-on-content-moderation-in-europe
- TikTok had 178 million monthly users in the EU in the second half of 2025, according to TikTok. Source: TikTok, Digital Services Act: Our sixth transparency report on content moderation in Europe (29 April 2026, accessed 3 November 2026) https://newsroom.tiktok.com/digital-services-act-our-sixth-transparency-report-on-content-moderation-in-europe
- TikTok had 169 million users in the EU in the first half of 2025, according to TikTok. Source: TikTok, Digital Services Act: Our fifth transparency report on content moderation in Europe (29 August 2025, accessed 3 November 2026) https://newsroom.tiktok.com/digital-services-act-our-fifth-transparency-report-on-content-moderation-in-europe
- TikTok's monthly EU audience grew by 11.8% between the first half of 2025 and the first half of 2026, calculated by StatisticsGlobal from TikTok data. Source: TikTok, Digital Services Act: Our seventh transparency report on content moderation in Europe (31 August 2026, accessed 3 November 2026) https://newsroom.tiktok.com/digital-services-act-our-seventh-transparency-report-on-content-moderation-in-europe
- TikTok removed around 104 million pieces of content in the EU for breaking its policies in the first half of 2026, according to TikTok. Source: TikTok, Digital Services Act: Our seventh transparency report on content moderation in Europe (31 August 2026, accessed 3 November 2026) https://newsroom.tiktok.com/digital-services-act-our-seventh-transparency-report-on-content-moderation-in-europe
- Automated systems actioned 94.1% of violating content on TikTok in the EU without human review in the first half of 2026, according to TikTok. Source: TikTok, Digital Services Act: Our seventh transparency report on content moderation in Europe (31 August 2026, accessed 3 November 2026) https://newsroom.tiktok.com/digital-services-act-our-seventh-transparency-report-on-content-moderation-in-europe

Table: Share of US adults who use TikTok, 2021 to 2026

| Survey date | Use TikTok |
|---|---|
| February 2021 | 21% |
| September 2023 | 33% |
| June 2024 | 33% |
| June 2025 | 37% |
| June 2026 | 37% |

Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet), chart data. Surveys were by phone in 2021, by web and mail in 2023 and by web, mail and phone from 2024.

## TikTok users by age and demographics

Age is the biggest divide in TikTok use. Gender, ethnicity, education and income also matter. Pew Research Center publishes these splits for US adults each year, and asks separately how often people use each app.

65% of US adults aged 18 to 29 used TikTok in 2026, against 11% of those 65 and over. By our calculation, under-30s were 5.9 times as likely to use it. Women (43%) were 12 points more likely than men (31%). Hispanic (53%) and Black (51%) adults used TikTok far more than White adults (30%).

TikTok also skews towards lower incomes and less formal education. 44% of adults in households earning under $30,000 used it, against 29% of those earning $100,000 or more. College graduates were the least likely education group at 28%. Edison Research found TikTok was the platform used most often by Americans aged 12 to 34, and 63% of people who use it most are women.

Daily use is lower than reach. 24% of US adults used TikTok every day in early 2025, according to Pew, rising to 47% of 18 to 29 year olds and falling to 5% of those 65 and over. By our calculation, 65% of adult TikTok users go on it daily. Edison found 29% of Americans aged 13 and over visit daily, and 42% of weekly users think they spend too much time on it. 34% have tried to limit or stop their use. For other short video apps, see our [short-form video statistics](https://statisticsglobal.org/short-form-video-statistics/).

- US adults aged 18 to 29 who use TikTok made up 65% of that age group in 2026, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- US adults aged 30 to 49 who use TikTok made up 45% of that age group in 2026, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- US adults aged 50 to 64 who use TikTok made up 31% of that age group in 2026, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- US adults aged 65 and over who use TikTok made up 11% of that age group in 2026, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- US adults under 30 were 5.9 times as likely to use TikTok as adults 65 and over in 2026, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- US women who use TikTok made up 43% of women in 2026, against 31% of men, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- US women were 12 percentage points more likely than men to use TikTok in 2026, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- Hispanic US adults who use TikTok made up 53% of that group in 2026, against 51% of Black, 37% of Asian and 30% of White adults, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- US college graduates who use TikTok made up 28% of graduates in 2026, against 43% of adults with a high school education or less, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- US adults in households earning under $30,000 who use TikTok made up 44% of that group in 2026, against 29% of those earning $100,000 or more, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- US Democrats and Democratic leaners who use TikTok made up 42% of that group in 2026, against 33% of Republicans and leaners, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- Urban US adults who use TikTok made up 43% of urban adults in 2026, against 38% in rural and 33% in suburban areas, according to Pew Research Center. Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet) (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/fact-sheet/social-media/
- TikTok was the social platform used most often by Americans aged 12 to 34 in 2026, named by 29% of social media users in that group, according to Edison Research. Source: Edison Research, The Infinite Dial 2026 (presentation PDF) (March 2026, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf
- Women made up 63% of Americans who use TikTok as their most-used social platform in 2026, according to Edison Research. Source: Edison Research, The Infinite Dial 2026 (presentation PDF) (March 2026, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf
- US adults who use TikTok every day made up 24% of all adults in 2025, according to Pew Research Center. Source: Pew Research Center, Americans' Social Media Use 2025 (report PDF and topline) (20 November 2025, accessed 3 November 2026) https://www.pewresearch.org/wp-content/uploads/sites/20/2025/11/PI_2025.11.20_Social-Media-Use_REPORT.pdf
- US adults aged 18 to 29 who use TikTok every day made up 47% of that age group in 2025, against 5% of adults 65 and over, according to Pew Research Center. Source: Pew Research Center, Americans' Social Media Use 2025 (report PDF and topline) (20 November 2025, accessed 3 November 2026) https://www.pewresearch.org/wp-content/uploads/sites/20/2025/11/PI_2025.11.20_Social-Media-Use_REPORT.pdf
- Hispanic US adults who use TikTok every day made up 38% of that group in 2025, against 19% of White adults, according to Pew Research Center. Source: Pew Research Center, Americans' Social Media Use 2025 (report PDF and topline) (20 November 2025, accessed 3 November 2026) https://www.pewresearch.org/wp-content/uploads/sites/20/2025/11/PI_2025.11.20_Social-Media-Use_REPORT.pdf
- US adult TikTok users who go on the app daily made up 65% of users in 2025, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, Americans' Social Media Use 2025 (report PDF and topline) (20 November 2025, accessed 3 November 2026) https://www.pewresearch.org/wp-content/uploads/sites/20/2025/11/PI_2025.11.20_Social-Media-Use_REPORT.pdf
- Americans aged 13 and over who visit TikTok daily made up 29% of that population in 2025, rising to 54% of 13 to 24 year olds, according to Edison Research. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf
- US weekly TikTok users who think they spend too much time on it made up 42% of weekly users in 2025, and 54% of those aged 13 to 24, according to Edison Research. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf
- US weekly TikTok users who have tried to limit or stop their use made up 34% of weekly users in 2025, according to Edison Research. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf
- US weekly TikTok users who feel entertained when using TikTok made up 75% of weekly users in 2025, according to Edison Research. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf

Table: Share of US adults who use TikTok by group, 2026

| Group | Use TikTok |
|---|---|
| Ages 18 to 29 | 65% |
| Ages 30 to 49 | 45% |
| Ages 50 to 64 | 31% |
| Ages 65 and over | 11% |
| Women | 43% |
| Men | 31% |
| Hispanic | 53% |
| Black | 51% |
| Asian | 37% |
| White | 30% |
| High school or less | 43% |
| College graduate | 28% |
| Household income under $30,000 | 44% |
| Household income $100,000 or more | 29% |

Source: Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet). Survey of 5,511 US adults, 30 January to 18 June 2026. Asian adults include English speakers only.

## Teen TikTok use statistics

Pew Research Center surveys US teens aged 13 to 17 each autumn, paired with a parent. Most teens use TikTok, and a growing share say they are on it almost constantly.

68% of US teens used TikTok in 2025, up from 63% in 2024. 21% were on it almost constantly, up from 16% in 2022. By our calculation that is a 31% rise in relative terms. 61% used it daily. Among teens who use TikTok, 31% are on it almost constantly, up from 25% in 2022.

Heavy use is uneven. 37% of Black teens and 34% of Hispanic teens are on TikTok almost constantly, against 10% of White teens. Black teens are 3.7 times as likely as White teens to say this, by our calculation. Girls (24%) are more likely than boys (17%). Teens from Democratic-leaning homes are more likely to use TikTok at all (75%) than those from Republican-leaning homes (60%).

Parents and teens see time on TikTok differently. 28% of teen users say they spend too much time on it, while 44% of their parents say so, a 16-point gap. About 4 in 10 teen users say TikTok hurts their sleep. Few say it changes how they feel about themselves. 15% say it makes them feel better and 3% say it makes them feel worse.

- US teens aged 13 to 17 who use TikTok made up 68% of teens in 2025, up from 63% in 2024, according to Pew Research Center. Source: Pew Research Center, Teens, Social Media and AI Chatbots 2025 (report PDF and topline) (9 December 2025, accessed 3 November 2026) https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf
- US teens who use TikTok almost constantly made up 21% of teens in 2025, up from 16% in 2022, according to Pew Research Center. Source: Pew Research Center, Teens, Social Media and AI Chatbots 2025 (report PDF and topline) (9 December 2025, accessed 3 November 2026) https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf
- The share of US teens on TikTok almost constantly rose by 31% in relative terms between 2022 and 2025, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, Teens, Social Media and AI Chatbots 2025 (report PDF and topline) (9 December 2025, accessed 3 November 2026) https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf
- US teens who use TikTok daily made up 61% of teens in 2025, according to Pew Research Center. Source: Pew Research Center, Teens, Social Media and AI Chatbots 2025 (report PDF and topline) (9 December 2025, accessed 3 November 2026) https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf
- The share of US teens using TikTok daily rose by 4 percentage points, from 57% in 2022 to 61% in 2025, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, Teens, Social Media and AI Chatbots 2025 (report PDF and topline) (9 December 2025, accessed 3 November 2026) https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf
- US teen TikTok users who are on it almost constantly made up 31% of teen users in 2025, up from 25% in 2022, according to Pew Research Center. Source: Pew Research Center, Teens, Social Media and AI Chatbots 2025 (report PDF and topline) (9 December 2025, accessed 3 November 2026) https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf
- US teens from Democratic-leaning homes who use TikTok made up 75% of that group in 2025, against 60% of Republican-leaning teens, according to Pew Research Center. Source: Pew Research Center, Teens, Social Media and AI Chatbots 2025 (report PDF and topline) (9 December 2025, accessed 3 November 2026) https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf
- US teen girls who use TikTok almost constantly made up 24% of girls in 2025, against 17% of boys, according to Pew Research Center. Source: Pew Research Center, 8 facts about Americans and TikTok (2 March 2026, accessed 3 November 2026) https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/
- Black US teens who use TikTok almost constantly made up 37% of that group in 2025, against 34% of Hispanic and 10% of White teens, according to Pew Research Center. Source: Pew Research Center, 8 facts about Americans and TikTok (2 March 2026, accessed 3 November 2026) https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/
- Black US teens were 3.7 times as likely as White teens to be on TikTok almost constantly in 2025, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, 8 facts about Americans and TikTok (2 March 2026, accessed 3 November 2026) https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/
- US teen TikTok users who say they spend too much time on it made up 28% of teen users in 2025, while 44% of their parents said so, according to Pew Research Center. Source: Pew Research Center, Teens' Experiences on TikTok, Instagram and Snapchat (15 April 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/2026/04/15/teens-experiences-on-tiktok-instagram-and-snapchat/
- US parents were 16 percentage points more likely than their teens to say the teen spends too much time on TikTok in 2025, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, Teens' Experiences on TikTok, Instagram and Snapchat (15 April 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/2026/04/15/teens-experiences-on-tiktok-instagram-and-snapchat/
- About 4 in 10 US teen TikTok users said TikTok hurts the amount of sleep they get in 2025, according to Pew Research Center. Source: Pew Research Center, Teens' Experiences on TikTok, Instagram and Snapchat (15 April 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/2026/04/15/teens-experiences-on-tiktok-instagram-and-snapchat/
- US teen TikTok users who say what they see there makes them feel better made up 15% of teen users in 2025, against 3% who feel worse, according to Pew Research Center. Source: Pew Research Center, Teens' Experiences on TikTok, Instagram and Snapchat (15 April 2026, accessed 3 November 2026) https://www.pewresearch.org/internet/2026/04/15/teens-experiences-on-tiktok-instagram-and-snapchat/

Table: US teens aged 13 to 17 who use TikTok, by frequency, 2022 to 2025

| Survey year | Ever use | Almost constantly | Daily (any frequency) |
|---|---|---|---|
| 2022 | 67% | 16% | 57% |
| 2023 | 63% | 17% | 58% |
| 2024 | 63% | 16% | 57% |
| 2025 | 68% | 21% | 61% |

Source: Pew Research Center, Teens, Social Media and AI Chatbots 2025, topline. Daily is almost constantly plus several times a day plus about once a day, summed by StatisticsGlobal for 2022 to 2024.

## TikTok for news statistics, US vs UK and worldwide

TikTok has become a regular news source for a fifth of US adults. Pew Research Center tracks this in the US each year. The Reuters Institute's Digital News Report compares 48 markets, including the US and UK.

20% of US adults regularly got news on TikTok in 2026, the same as in 2025 and up from 3% in 2020. By our calculation that is 6.7 times higher. Among TikTok users, 53% get news there. TikTok ranks fourth as a news source, behind Facebook (40%), YouTube (34%) and Instagram (23%). Under-30s were nearly 10 times as likely as over-65s to get news on TikTok, 39% against 4%.

Across 48 markets, 20% of people used TikTok for news in 2026, up from 17% in 2025, according to the Reuters Institute. Use for any purpose rose from 33% to 37%. The US (10%) and the UK (7%) sit well below the average. By our calculation the global rate is 2.9 times the UK rate. In Thailand and Kenya more than half of people use TikTok for news.

The two US figures do not agree. Pew finds 20% regularly get news on TikTok. The Reuters Institute finds 10% used it for news in the last week. The 10-point gap comes from different questions, survey modes and timing. Pew asks whether people regularly get news there. Reuters asks about news use in the past week, in an online sample. For the wider picture, see our [Reddit statistics](https://statisticsglobal.org/reddit-statistics/).

- US adults who regularly get news on TikTok made up 20% of all adults in 2026, up from 3% in 2020, according to Pew Research Center. Source: Pew Research Center, Social Media and News Fact Sheet (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/
- The share of US adults who regularly get news on TikTok was 6.7 times higher in 2026 than in 2020, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, Social Media and News Fact Sheet (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/
- US adult TikTok users who regularly get news there made up 53% of users in 2026, against 55% in 2025 and 22% in 2020, according to Pew Research Center. Source: Pew Research Center, Social Media and News Fact Sheet (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/
- US adults aged 18 to 29 who regularly get news on TikTok made up 39% of that age group in 2026, against 4% of those 65 and over, according to Pew Research Center. Source: Pew Research Center, Social Media and News Fact Sheet (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/
- US adults under 30 were nearly 10 times as likely as those 65 and over to regularly get news on TikTok in 2026, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, Social Media and News Fact Sheet (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/
- US women who regularly get news on TikTok made up 24% of women in 2026, against 15% of men, according to Pew Research Center. Source: Pew Research Center, Social Media and News Fact Sheet (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/
- Hispanic US adults who regularly get news on TikTok made up 35% of that group in 2026, against 32% of Black and 14% of White adults, according to Pew Research Center. Source: Pew Research Center, Social Media and News Fact Sheet (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/
- TikTok ranked fourth as a regular news source among US social platforms in 2026, at 20% of adults against 40% for Facebook, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, Social Media and News Fact Sheet (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/
- People who use TikTok for news made up 20% of online respondents across 48 markets in 2026, according to the Reuters Institute. Source: Reuters Institute (University of Oxford), Digital News Report 2026: executive summary and key findings (16 June 2026, accessed 3 November 2026) https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary
- People who use TikTok for news made up 17% of online respondents across markets in 2025, and 33% used it for any purpose, according to the Reuters Institute. Source: Reuters Institute (University of Oxford), Digital News Report 2025: executive summary and key findings (17 June 2025, accessed 3 November 2026) https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/dnr-executive-summary
- Global TikTok news use rose by 3 percentage points, from 17% in 2025 to 20% in 2026, calculated by StatisticsGlobal from Reuters Institute data. Source: Reuters Institute (University of Oxford), Digital News Report 2026: executive summary and key findings (16 June 2026, accessed 3 November 2026) https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary
- People who use TikTok for any purpose made up 37% of online respondents across markets in 2026, up from 15% five years earlier, according to the Reuters Institute. Source: Reuters Institute (University of Oxford), Digital News Report 2026: executive summary and key findings (16 June 2026, accessed 3 November 2026) https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary
- Global TikTok use for any purpose rose by 4 percentage points, from 33% in 2025 to 37% in 2026, calculated by StatisticsGlobal from Reuters Institute data. Source: Reuters Institute (University of Oxford), Digital News Report 2026: executive summary and key findings (16 June 2026, accessed 3 November 2026) https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary
- People who use TikTok for news made up 10% of online respondents in the US and 7% in the UK in 2026, according to the Reuters Institute. Source: Reuters Institute (University of Oxford), Digital News Report 2026: executive summary and key findings (16 June 2026, accessed 3 November 2026) https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary
- TikTok news use across 48 markets was 2.9 times the UK rate and double the US rate in 2026, calculated by StatisticsGlobal from Reuters Institute data. Source: Reuters Institute (University of Oxford), Digital News Report 2026: executive summary and key findings (16 June 2026, accessed 3 November 2026) https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary
- People who use TikTok for news made up more than half of online respondents in Thailand and Kenya in 2026, according to the Reuters Institute. Source: Reuters Institute (University of Oxford), Digital News Report 2026: executive summary and key findings (16 June 2026, accessed 3 November 2026) https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary
- People in Thailand who use TikTok for news made up 49% of online respondents in 2025, up 10 points on 2024, according to the Reuters Institute. Source: Reuters Institute (University of Oxford), Digital News Report 2025: executive summary and key findings (17 June 2025, accessed 3 November 2026) https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/dnr-executive-summary
- US estimates of TikTok news use differed by 10 percentage points in 2026, 20% from Pew Research Center against 10% from the Reuters Institute, calculated by StatisticsGlobal. Source: Pew Research Center, Social Media and News Fact Sheet (19 October 2026, accessed 3 November 2026) https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/

Table: US adults who regularly get news on TikTok, 2020 to 2026

| Year | Share of all US adults | Share of US TikTok users |
|---|---|---|
| 2020 | 3% | 22% |
| 2021 | 6% | 29% |
| 2022 | 10% | 33% |
| 2023 | 14% | 43% |
| 2024 | 17% | 52% |
| 2025 | 20% | 55% |
| 2026 | 20% | 53% |

Source: Pew Research Center, Social Media and News Fact Sheet, 19 October 2026. The 2026 survey covered 5,166 US adults, 24 to 30 August 2026.

## What people follow, post and buy on TikTok

A small share of users makes most TikTok videos, and most of what people follow is creators rather than news or brands. Ads reach most weekly users, and many have bought something they first saw there.

Individual creators and influencers made up 46% of the accounts US adults followed on TikTok in 2024, according to Pew Research Center. Journalists, news outlets and politicians were each under 0.5%. The median user followed 144 accounts. In 2023, the most active 25% of users made 98% of public videos, though 52% of adult users had posted at least once. Edison found 58% of weekly users had ever posted.

TikTok is a shopping channel too. 62% of adult users say they use it for product reviews. 78% of weekly users recall an ad, and 43% of those have bought something they heard about there. By our calculation that is about 1 in 3 weekly users. For sales made inside the app, see our [social commerce statistics](https://statisticsglobal.org/social-commerce-statistics/).

Trust is lower. 30% of weekly users trust the information and news they see on TikTok. Support for a US ban fell from 50% of adults in March 2023 to 34% in March 2025, a 16-point drop. Only 14% of weekly users want a ban. 31% say American ownership is very important, rising to 50% of Republican users. A US joint venture took over TikTok's US operations in January 2026, which may break some trend series.

- Individual creators and influencers made up 46% of the accounts that US adult TikTok users followed in 2024, according to Pew Research Center. Source: Pew Research Center, Who U.S. Adults Follow on TikTok (8 October 2024, accessed 3 November 2026) https://www.pewresearch.org/data-labs/2024/10/08/who-u-s-adults-follow-on-tiktok/
- The median US adult TikTok user followed 144 accounts in 2024, according to Pew Research Center. Source: Pew Research Center, Who U.S. Adults Follow on TikTok (8 October 2024, accessed 3 November 2026) https://www.pewresearch.org/data-labs/2024/10/08/who-u-s-adults-follow-on-tiktok/
- Journalists, news outlets, politicians and government agencies each made up less than 0.5% of accounts followed by US adult TikTok users in 2024, according to Pew Research Center. Source: Pew Research Center, Who U.S. Adults Follow on TikTok (8 October 2024, accessed 3 November 2026) https://www.pewresearch.org/data-labs/2024/10/08/who-u-s-adults-follow-on-tiktok/
- The most active 25% of US adult TikTok users produced 98% of publicly accessible videos in 2023, according to Pew Research Center. Source: Pew Research Center, 8 facts about Americans and TikTok (2 March 2026, accessed 3 November 2026) https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/
- US adult TikTok users who have ever posted a video made up 52% of adult users in 2023, according to Pew Research Center. Source: Pew Research Center, 8 facts about Americans and TikTok (2 March 2026, accessed 3 November 2026) https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/
- US weekly TikTok users who have ever posted a video on TikTok made up 58% of weekly users in 2025, according to Edison Research. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf
- US adult TikTok users who use it to look at product reviews or recommendations made up 62% of adult users in 2024, according to Pew Research Center. Source: Pew Research Center, 8 facts about Americans and TikTok (2 March 2026, accessed 3 November 2026) https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/
- US weekly TikTok users who have seen or heard an ad for a product or service on TikTok made up 78% of weekly users in 2025, according to Edison Research. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf
- US weekly TikTok users who have bought something they heard about on TikTok made up 43% of those who recall an ad in 2025, according to Edison Research. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf
- About 1 in 3 US weekly TikTok users, 34%, had bought something they heard about on TikTok by 2025, calculated by StatisticsGlobal from Edison Research data. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf
- US weekly TikTok users who trust the information, content and news they see on TikTok made up 30% of weekly users in 2025, according to Edison Research. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf
- US adults who support a government ban on TikTok made up 34% of adults in 2025, down from 50% in March 2023, according to Pew Research Center. Source: Pew Research Center, 8 facts about Americans and TikTok (2 March 2026, accessed 3 November 2026) https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/
- Support for a TikTok ban among US adults fell by 16 percentage points between March 2023 and March 2025, calculated by StatisticsGlobal from Pew Research Center data. Source: Pew Research Center, 8 facts about Americans and TikTok (2 March 2026, accessed 3 November 2026) https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/
- US weekly TikTok users who agree TikTok should be banned in the US made up 14% of weekly users in 2025, according to Edison Research. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf
- US weekly TikTok users who say American ownership of TikTok is very important made up 31% of weekly users in 2025, and 50% of Republicans, according to Edison Research. Source: Edison Research, The Infinite Scroll 2025 (presentation PDF) (December 2025, accessed 3 November 2026) https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf

Table: Actions US weekly TikTok users have taken after hearing about a product on TikTok, 2025

| Action | Share of users who recall an ad |
|---|---|
| Gathered more information about a company or product | 48% |
| Purchased a product or service | 43% |
| Recommended a product to a friend or family member | 34% |
| Followed a brand on TikTok or another platform | 31% |
| Any of these | 83% |

Source: Edison Research, The Infinite Scroll 2025. Base is weekly TikTok users aged 13 and over who have ever seen or heard an ad on TikTok (78% of weekly users). Survey of 2,253 people, 3 to 29 October 2025.

## How the sources measure TikTok use

No single source counts TikTok users worldwide. Each measure on this page asks a different question of a different group, so the numbers should not be mixed without care.

Pew's adult surveys are run by web, mail and phone. Earlier years were by phone only, so Pew warns that mode changes may affect trends. Edison mixes a probability panel with a non-probability online sample. The Reuters Institute uses online YouGov panels, which it says under-represent older and less affluent people. That makes its figures more representative of people who are online.

TikTok's EU figure is the only number from the company. It is self-reported for the Digital Services Act and has not been audited for this page. TikTok's EU content removals are not comparable across reports, because the sixth report added comments for the first time. We could not fetch Ofcom's UK figures in this update, so UK numbers come from the Reuters Institute only.


Table: Main sources on this page and what they measure

| Source | Population | Measure | Fieldwork |
|---|---|---|---|
| Pew Research Center, social media fact sheet | 5,511 US adults | Ever use TikTok | January to June 2026 |
| Pew Research Center, news fact sheet | 5,166 US adults | Regularly get news on TikTok | August 2026 |
| Pew Research Center, teens survey | 1,458 US teens aged 13 to 17 | Ever use and frequency | September to October 2025 |
| Edison Research, Infinite Dial | 2,050 Americans aged 12 and over | Currently use TikTok | January 2026 |
| Edison Research, Infinite Scroll | 2,253 Americans aged 13 and over | Weekly use and attitudes | October 2025 |
| Reuters Institute, Digital News Report | About 2,000 online adults in each of 48 markets | Used TikTok for news in the last week | January to February 2026 |
| TikTok, DSA transparency reports | EU users | Average monthly active recipients | Six-month periods, 2025 to 2026 |

Sources: publishers' methodology notes, accessed 3 November 2026.

## Frequently asked questions

### How many people use TikTok in 2026?

TikTok does not publish a global user count. In the EU it reported 189 million monthly users in the first half of 2026. In the US, 37% of adults used it in 2026, according to Pew Research Center, and Edison Research estimates 112 million Americans aged 13 and over use it weekly.

### What age group uses TikTok the most?

Young adults. 65% of US adults aged 18 to 29 used TikTok in 2026, against 45% of 30 to 49 year olds, 31% of 50 to 64 year olds and 11% of those 65 and over, according to Pew Research Center. Among teens aged 13 to 17, 68% used it in 2025.

### Is TikTok still growing compared with last year?

Not in the US. The share of US adults using it was 37% in both 2025 and 2026, according to Pew Research Center. Elsewhere it is growing. Global use for any purpose rose from 33% to 37% across Reuters Institute markets, and EU monthly users rose 11.8% in a year by our calculation.

### How many people get news from TikTok in the US vs the UK?

20% of US adults regularly get news on TikTok, according to Pew Research Center. The Reuters Institute puts weekly TikTok news use at 10% in the US and 7% in the UK in 2026, against 20% across 48 markets. The two US figures differ because they ask different questions.

### Why are teens on TikTok so much?

Teens mostly use it for entertainment. Pew Research Center found 21% of US teens are on TikTok almost constantly, up from 16% in 2022. 28% of teen users say they spend too much time on it, and about 4 in 10 say it hurts their sleep.

### Do people buy things they see on TikTok?

Many do. 78% of US weekly TikTok users recall an ad there, and 43% of those have bought a product or service they heard about on TikTok, according to Edison Research. That is about 1 in 3 weekly users by our calculation.

## Sources

1. Pew Research Center, Americans' Use of Social Media in 2026 (fact sheet), 19 October 2026, accessed 3 November 2026. https://www.pewresearch.org/internet/fact-sheet/social-media/
2. Edison Research, The Infinite Scroll 2025 (presentation PDF), December 2025, accessed 3 November 2026. https://www.edisonresearch.com/wp-content/uploads/2025/12/The-Infinite-Scroll-2025-Final-for-Publication.pdf
3. Pew Research Center, Teens, Social Media and AI Chatbots 2025 (report PDF and topline), 9 December 2025, accessed 3 November 2026. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/12/PI_2025.12.09_Teens-Social-Media-AI_REPORT.pdf
4. Pew Research Center, Social Media and News Fact Sheet, 19 October 2026, accessed 3 November 2026. https://www.pewresearch.org/journalism/fact-sheet/social-media-and-news-fact-sheet/
5. TikTok, Digital Services Act: Our seventh transparency report on content moderation in Europe, 31 August 2026, accessed 3 November 2026. https://newsroom.tiktok.com/digital-services-act-our-seventh-transparency-report-on-content-moderation-in-europe
6. Edison Research, The Infinite Dial 2026 (presentation PDF), March 2026, accessed 3 November 2026. https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf
7. TikTok, Digital Services Act: Our sixth transparency report on content moderation in Europe, 29 April 2026, accessed 3 November 2026. https://newsroom.tiktok.com/digital-services-act-our-sixth-transparency-report-on-content-moderation-in-europe
8. TikTok, Digital Services Act: Our fifth transparency report on content moderation in Europe, 29 August 2025, accessed 3 November 2026. https://newsroom.tiktok.com/digital-services-act-our-fifth-transparency-report-on-content-moderation-in-europe
9. Pew Research Center, Americans' Social Media Use 2025 (report PDF and topline), 20 November 2025, accessed 3 November 2026. https://www.pewresearch.org/wp-content/uploads/sites/20/2025/11/PI_2025.11.20_Social-Media-Use_REPORT.pdf
10. Pew Research Center, 8 facts about Americans and TikTok, 2 March 2026, accessed 3 November 2026. https://www.pewresearch.org/short-reads/2026/03/02/8-facts-about-americans-and-tiktok/
11. Pew Research Center, Teens' Experiences on TikTok, Instagram and Snapchat, 15 April 2026, accessed 3 November 2026. https://www.pewresearch.org/internet/2026/04/15/teens-experiences-on-tiktok-instagram-and-snapchat/
12. Reuters Institute (University of Oxford), Digital News Report 2026: executive summary and key findings, 16 June 2026, accessed 3 November 2026. https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2026/dnr-executive-summary
13. Reuters Institute (University of Oxford), Digital News Report 2025: executive summary and key findings, 17 June 2025, accessed 3 November 2026. https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2025/dnr-executive-summary
14. Pew Research Center, Who U.S. Adults Follow on TikTok, 8 October 2024, accessed 3 November 2026. https://www.pewresearch.org/data-labs/2024/10/08/who-u-s-adults-follow-on-tiktok/