{
  "title": "UK Ecommerce Statistics 2026: Online Share, Growth and Store Types",
  "url": "https://statisticsglobal.org/uk-ecommerce-statistics/",
  "updated": "2026-11-07",
  "licence": "https://statisticsglobal.org/data-licence/",
  "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/uk-ecommerce-statistics/)",
  "statistics": [
    {
      "id": "uk-ons-share-sa-2026",
      "sentence": "Online sales made up 28.8% of retail sales in Great Britain in September 2026, seasonally adjusted, according to the Office for National Statistics.",
      "value": 28.8,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/uk-ecommerce-retail-sales-september-2026-2026-11-07.csv",
      "sample": "ONS Monthly Business Survey, Retail Sales Inquiry, Great Britain. Seasonally adjusted current-price values. September 2026 response rate 59.1% of forms, 92.4% of turnover.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-share-sa-2026"
    },
    {
      "id": "uk-ons-yoy-2026",
      "sentence": "Online retail spending values in Great Britain were 6.8% higher in September 2026 than a year earlier, according to the Office for National Statistics.",
      "value": 6.8,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/uk-ecommerce-retail-sales-september-2026-2026-11-07.csv",
      "sample": "ONS Monthly Business Survey, Retail Sales Inquiry, Great Britain. Seasonally adjusted current-price values. September 2026 response rate 59.1% of forms, 92.4% of turnover.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-yoy-2026"
    },
    {
      "id": "uk-ons-share-2025",
      "sentence": "Online sales made up 27.5% of retail sales in Great Britain across 2025, according to the Office for National Statistics.",
      "value": 27.5,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-share-2025"
    },
    {
      "id": "uk-ons-weekly-2026",
      "sentence": "Retailers in Great Britain sold an average of £2,822.5 million a week online in September 2026, seasonally adjusted, according to the Office for National Statistics.",
      "value": 2822.5,
      "unit": "£ million",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-weekly-2026"
    },
    {
      "id": "uk-calc-uk-us-ratio-2026",
      "sentence": "The online share of retail sales in Great Britain was 1.7 times the US share in 2026, calculated by StatisticsGlobal from ONS and US Census Bureau data.",
      "value": 1.7,
      "unit": "x",
      "place": "Great Britain and United States",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/uk-ecommerce-retail-sales-september-2026-2026-11-07.csv",
      "sample": "ONS Monthly Business Survey, Retail Sales Inquiry, Great Britain. Seasonally adjusted current-price values. September 2026 response rate 59.1% of forms, 92.4% of turnover.",
      "method": "28.8% (ONS, Great Britain, September 2026, seasonally adjusted) / 17.1% (US Census Bureau, Q2 2026, seasonally adjusted) = 1.68. Periods differ. The ONS share uses all retailing excluding automotive fuel; the Census share uses total US retail sales.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-uk-us-ratio-2026"
    },
    {
      "id": "uk-ons-share-nsa-2026",
      "sentence": "Online sales made up 28.3% of retail sales in Great Britain in September 2026, not seasonally adjusted, according to the Office for National Statistics.",
      "value": 28.3,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-share-nsa-2026"
    },
    {
      "id": "uk-calc-share-yoy-2026",
      "sentence": "The seasonally adjusted online share of retail sales in Great Britain rose 0.9 points in the year to September 2026, calculated by StatisticsGlobal from ONS data.",
      "value": 0.9,
      "unit": "points",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "28.8% (September 2026) - 27.9% (September 2025) = 0.9 percentage points. ISCPSA3, all retailing excluding automotive fuel.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-share-yoy-2026"
    },
    {
      "id": "uk-ons-share-2021",
      "sentence": "Online sales made up 30.7% of retail sales in Great Britain across 2021, according to the Office for National Statistics.",
      "value": 30.7,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2021",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-share-2021"
    },
    {
      "id": "uk-ons-share-2020",
      "sentence": "Online sales made up 28.1% of retail sales in Great Britain across 2020, according to the Office for National Statistics.",
      "value": 28.1,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2020",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-share-2020"
    },
    {
      "id": "uk-ons-share-2019",
      "sentence": "Online sales made up 19.2% of retail sales in Great Britain across 2019, according to the Office for National Statistics.",
      "value": 19.2,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2019",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-share-2019"
    },
    {
      "id": "uk-ons-share-2007",
      "sentence": "Online sales made up 3.4% of retail sales in Great Britain across 2007, according to the Office for National Statistics.",
      "value": 3.4,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2007",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-share-2007"
    },
    {
      "id": "uk-ons-peak-2021",
      "sentence": "The online share of retail sales in Great Britain peaked at 37.8% in January 2021, during lockdown, according to the Office for National Statistics.",
      "value": 37.8,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2021",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-peak-2021"
    },
    {
      "id": "uk-ons-nov-2025",
      "sentence": "Online sales made up 32.4% of retail sales in Great Britain in November 2025, the Black Friday month, according to the Office for National Statistics.",
      "value": 32.4,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2025",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-nov-2025"
    },
    {
      "id": "uk-calc-share-change-2019-2025",
      "sentence": "The online share of retail sales in Great Britain rose 8.3 points between 2019 and 2025, from 19.2% to 27.5%, calculated by StatisticsGlobal from ONS data.",
      "value": 8.3,
      "unit": "points",
      "place": "Great Britain",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "27.5% (2025) - 19.2% (2019) = 8.3 percentage points. Annual non-seasonally adjusted J4MC values.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-share-change-2019-2025"
    },
    {
      "id": "uk-calc-below-2021",
      "sentence": "The online share of retail sales in Great Britain was 3.2 points below its 2021 annual level in 2025, calculated by StatisticsGlobal from ONS data.",
      "value": 3.2,
      "unit": "points",
      "place": "Great Britain",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "30.7% (2021) - 27.5% (2025) = 3.2 percentage points. Annual non-seasonally adjusted J4MC values.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-below-2021"
    },
    {
      "id": "uk-calc-multiple-2007-2025",
      "sentence": "The online share of retail sales in Great Britain was 8.1 times higher in 2025 than in 2007, calculated by StatisticsGlobal from ONS data.",
      "value": 8.1,
      "unit": "x",
      "place": "Great Britain",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "27.5% (2025) / 3.4% (2007) = 8.09, rounded to 8.1. Annual J4MC values.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-multiple-2007-2025"
    },
    {
      "id": "uk-calc-nov-uplift-2025",
      "sentence": "The online share of retail sales in Great Britain was 4.9 points above its annual average in November 2025, calculated by StatisticsGlobal from ONS data.",
      "value": 4.9,
      "unit": "points",
      "place": "Great Britain",
      "data_year": "2025",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Internet sales as a percentage of total retail sales (ratio) (%), series J4MC",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/timeseries/j4mc/drsi",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/j4mc-internet-share-2007-2026-2026-11-07.csv",
      "sample": "ONS Retail Sales Index, Great Britain, non-seasonally adjusted. Internet sales by all retailers as a share of all retail sales.",
      "method": "32.4% (November 2025) - 27.5% (2025 annual) = 4.9 percentage points. Non-seasonally adjusted J4MC values.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-nov-uplift-2025"
    },
    {
      "id": "uk-ons-mom-2026",
      "sentence": "Online retail sales values in Great Britain fell 0.4% over the month to September 2026, after a 3.0% rise in August, according to the Office for National Statistics.",
      "value": -0.4,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/uk-ecommerce-retail-sales-september-2026-2026-11-07.csv",
      "sample": "ONS Monthly Business Survey, Retail Sales Inquiry, Great Britain. Seasonally adjusted current-price values. September 2026 response rate 59.1% of forms, 92.4% of turnover.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-mom-2026"
    },
    {
      "id": "uk-ons-q3-yoy-2026",
      "sentence": "Online spending values in Great Britain rose 7.4% in Q3 2026 compared with Q3 2025, according to the Office for National Statistics.",
      "value": 7.4,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/uk-ecommerce-retail-sales-september-2026-2026-11-07.csv",
      "sample": "ONS Monthly Business Survey, Retail Sales Inquiry, Great Britain. Seasonally adjusted current-price values. September 2026 response rate 59.1% of forms, 92.4% of turnover.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-q3-yoy-2026"
    },
    {
      "id": "uk-ons-q3-qoq-2026",
      "sentence": "Online spending values in Great Britain fell 0.1% in Q3 2026 compared with Q2 2026, according to the Office for National Statistics.",
      "value": -0.1,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail sales, Great Britain: September 2026",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/september2026",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/uk-ecommerce-retail-sales-september-2026-2026-11-07.csv",
      "sample": "ONS Monthly Business Survey, Retail Sales Inquiry, Great Britain. Seasonally adjusted current-price values. September 2026 response rate 59.1% of forms, 92.4% of turnover.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-q3-qoq-2026"
    },
    {
      "id": "uk-calc-annual-runrate-2026",
      "sentence": "Online retail sales in Great Britain ran at about £146.8 billion a year in September 2026, calculated by StatisticsGlobal from ONS data.",
      "value": 146.8,
      "unit": "£ billion",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "£2,822.5 million average weekly online sales (seasonally adjusted, September 2026) x 52 weeks = £146.8 billion. A run rate, not an annual total.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-annual-runrate-2026"
    },
    {
      "id": "uk-irp-growth-2026",
      "sentence": "Online sales at UK and Irish retailers grew 5.24% in September 2026 compared with September 2025, according to IRP Commerce.",
      "value": 5.24,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-irp-growth-2026"
    },
    {
      "id": "uk-calc-irp-ons-gap-2026",
      "sentence": "IRP Commerce retailers grew online sales 1.6 points slower than the ONS measure in September 2026, calculated by StatisticsGlobal from IRP Commerce and ONS data.",
      "value": 1.6,
      "unit": "points",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "6.8% (ONS online sales values, year on year, September 2026) - 5.24% (IRP Commerce sales growth, September 2026) = 1.56, rounded to 1.6 percentage points. Samples differ.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-irp-ons-gap-2026"
    },
    {
      "id": "uk-ons-nonstore-share-2026",
      "sentence": "Online sales made up 89.2% of sales at non-store retailers in Great Britain in September 2026, seasonally adjusted, according to the Office for National Statistics.",
      "value": 89.2,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-nonstore-share-2026"
    },
    {
      "id": "uk-ons-household-share-2026",
      "sentence": "Online sales made up 29.5% of sales at household goods stores in Great Britain in September 2026, seasonally adjusted, according to the Office for National Statistics.",
      "value": 29.5,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-household-share-2026"
    },
    {
      "id": "uk-ons-clothing-share-2026",
      "sentence": "Online sales made up 28.2% of sales at clothing and footwear stores in Great Britain in September 2026, seasonally adjusted, according to the Office for National Statistics.",
      "value": 28.2,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-clothing-share-2026"
    },
    {
      "id": "uk-ons-other-share-2026",
      "sentence": "Online sales made up 23.1% of sales at other non-food stores in Great Britain in September 2026, seasonally adjusted, according to the Office for National Statistics.",
      "value": 23.1,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-other-share-2026"
    },
    {
      "id": "uk-ons-dept-share-2026",
      "sentence": "Online sales made up 23.0% of sales at department and other non-specialised stores in Great Britain in September 2026, seasonally adjusted, according to the Office for National Statistics.",
      "value": 23,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-dept-share-2026"
    },
    {
      "id": "uk-ons-food-share-2026",
      "sentence": "Online sales made up 10.2% of sales at food stores in Great Britain in September 2026, seasonally adjusted, according to the Office for National Statistics.",
      "value": 10.2,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-food-share-2026"
    },
    {
      "id": "uk-calc-nonstore-portion-2026",
      "sentence": "Non-store retailers took 47.8% of online retail sales in Great Britain in September 2026, calculated by StatisticsGlobal from ONS data.",
      "value": 47.8,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "£1,348.0 million (non-store average weekly online sales) / £2,822.5 million (all retailing) = 47.8%. IntValSA, seasonally adjusted, September 2026.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-nonstore-portion-2026"
    },
    {
      "id": "uk-calc-food-portion-2026",
      "sentence": "Food stores took 15.3% of online retail sales in Great Britain in September 2026, calculated by StatisticsGlobal from ONS data.",
      "value": 15.3,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "£431.1 million (food stores average weekly online sales) / £2,822.5 million (all retailing) = 15.3%. IntValSA, seasonally adjusted, September 2026.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-food-portion-2026"
    },
    {
      "id": "uk-ons-household-growth-2026",
      "sentence": "Online sales at household goods stores in Great Britain rose 19.2% in September 2026 compared with a year earlier, according to the Office for National Statistics.",
      "value": 19.2,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-household-growth-2026"
    },
    {
      "id": "uk-ons-nonstore-growth-2026",
      "sentence": "Online sales at non-store retailers in Great Britain rose 8.7% in September 2026 compared with a year earlier, according to the Office for National Statistics.",
      "value": 8.7,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-nonstore-growth-2026"
    },
    {
      "id": "uk-ons-food-growth-2026",
      "sentence": "Online sales at food stores in Great Britain rose 8.9% in September 2026 compared with a year earlier, according to the Office for National Statistics.",
      "value": 8.9,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-food-growth-2026"
    },
    {
      "id": "uk-ons-clothing-growth-2026",
      "sentence": "Online sales at clothing and footwear stores in Great Britain fell 3.4% in September 2026 compared with a year earlier, according to the Office for National Statistics.",
      "value": -3.4,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-clothing-growth-2026"
    },
    {
      "id": "uk-ons-dept-growth-2026",
      "sentence": "Online sales at department and other non-specialised stores in Great Britain fell 12.6% in September 2026 compared with a year earlier, according to the Office for National Statistics.",
      "value": -12.6,
      "unit": "%",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-ons-dept-growth-2026"
    },
    {
      "id": "uk-calc-growth-spread-2026",
      "sentence": "Online sales growth across store types in Great Britain spanned 31.8 points in September 2026, from +19.2% to -12.6%, calculated by StatisticsGlobal from ONS data.",
      "value": 31.8,
      "unit": "points",
      "place": "Great Britain",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "Office for National Statistics",
      "source_title": "Retail Sales Index internet sales: September 2026 (internet reference tables)",
      "source_url": "https://www.ons.gov.uk/businessindustryandtrade/retailindustry/datasets/retailsalesindexinternetsales",
      "source_published": "23 October 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/ons/internet-sales-by-store-type-2026-09-2026-11-07.csv",
      "sample": "ONS Retail Sales Index internet reference tables, Great Britain, September 2026 release. Store type is the retailer's main activity, not the product sold.",
      "method": "+19.2% (household goods stores) - (-12.6%) (non-specialised stores) = 31.8 percentage points. ISCPSA1, seasonally adjusted, year on year.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-growth-spread-2026"
    },
    {
      "id": "uk-irp-cr-2026",
      "sentence": "UK and Irish online retailers converted 1.97% of sessions in September 2026, up from 1.68% a year earlier, according to IRP Commerce.",
      "value": 1.97,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-irp-cr-2026"
    },
    {
      "id": "uk-irp-aov-2026",
      "sentence": "The average online order at UK and Irish retailers was £133.12 in September 2026, up 4.56% from £127.32, according to IRP Commerce.",
      "value": 133.12,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-irp-aov-2026"
    },
    {
      "id": "uk-irp-visitors-2026",
      "sentence": "Visitors to UK and Irish online retailers fell 15.27% in September 2026 compared with September 2025, according to IRP Commerce.",
      "value": -15.27,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-irp-visitors-2026"
    },
    {
      "id": "uk-irp-bounce-2026",
      "sentence": "The bounce rate at UK and Irish online retailers was 41.55% in September 2026, up from 40.14% a year earlier, according to IRP Commerce.",
      "value": 41.55,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-irp-bounce-2026"
    },
    {
      "id": "uk-irp-rps-2026",
      "sentence": "Revenue per session at UK and Irish online retailers was £1.84 in September 2026, up from £1.48 a year earlier, according to IRP Commerce.",
      "value": 1.84,
      "unit": "GBP",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-irp-rps-2026"
    },
    {
      "id": "uk-irp-mobile-2026",
      "sentence": "Mobile devices drove 61.4% of online sales at UK and Irish retailers in September 2026, according to IRP Commerce.",
      "value": 61.4,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-irp-mobile-2026"
    },
    {
      "id": "uk-irp-desktop-2026",
      "sentence": "Desktop computers drove 37.1% of online sales at UK and Irish retailers in September 2026, according to IRP Commerce.",
      "value": 37.1,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-irp-desktop-2026"
    },
    {
      "id": "uk-calc-irp-mobile-ratio-2026",
      "sentence": "Mobile drove 1.7 times as much online sales as desktop at UK and Irish retailers in September 2026, calculated by StatisticsGlobal from IRP Commerce data.",
      "value": 1.7,
      "unit": "x",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Our analysis",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "61.4% (mobile share of sales) / 37.1% (desktop share) = 1.65, rounded to 1.7.",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-calc-irp-mobile-ratio-2026"
    },
    {
      "id": "uk-irp-intl-2026",
      "sentence": "International buyers made up 42.3% of online sales at UK and Irish retailers in September 2026, according to IRP Commerce.",
      "value": 42.3,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-irp-intl-2026"
    },
    {
      "id": "uk-irp-paidsearch-2026",
      "sentence": "Paid search drove 63.5% of online sales at UK and Irish retailers in September 2026, ahead of direct traffic at 20.2%, according to IRP Commerce.",
      "value": 63.5,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-irp-paidsearch-2026"
    },
    {
      "id": "uk-irp-email-2026",
      "sentence": "Email marketing drove 10% of online sales at UK and Irish retailers in September 2026, according to IRP Commerce.",
      "value": 10,
      "unit": "%",
      "place": "United Kingdom and Ireland",
      "data_year": "2026",
      "source_type": "Vendor report",
      "publisher": "IRP Commerce",
      "source_title": "eCommerce Market Data, all ecommerce markets, September 2026",
      "source_url": "https://www.irpcommerce.com/en/gb/ecommercemarketdata.aspx",
      "source_published": "monthly, September 2026 data, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/irp/all-markets-2026-09-2026-11-07.csv",
      "sample": "First-party B2C trading data from retailers on the IRP Commerce platform in Great Britain, Northern Ireland and Ireland, September 2026 against September 2025. Retailer count not disclosed.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-irp-email-2026"
    },
    {
      "id": "uk-cb-share-2026",
      "sentence": "E-commerce made up 17.1% of US retail sales in Q2 2026, seasonally adjusted, according to the US Census Bureau.",
      "value": 17.1,
      "unit": "%",
      "place": "United States",
      "data_year": "2026",
      "source_type": "Official",
      "publisher": "US Census Bureau",
      "source_title": "Quarterly Retail E-Commerce Sales, 2nd Quarter 2026",
      "source_url": "https://www2.census.gov/retail/releases/historical/ecomm/26q2.pdf",
      "source_published": "18 August 2026, accessed 7 November 2026",
      "archive_url": "https://statisticsglobal.org/data/snapshots/census/ecommerce-26q2-2026-11-07.csv",
      "sample": "Census Bureau Monthly Retail Trade Survey, seasonally adjusted US retail sales. E-commerce means sales of goods ordered online. Q2 2026 figures are preliminary.",
      "method": "",
      "verified_on": "2026-11-07",
      "url": "https://statisticsglobal.org/uk-ecommerce-statistics/#stat-uk-cb-share-2026"
    }
  ]
}