{ "title": "Voice Search Statistics 2026: Smart Speakers, Voice Assistants and AI", "url": "https://statisticsglobal.org/voice-search-statistics/", "updated": "2026-11-01", "licence": "https://statisticsglobal.org/data-licence/", "attribution": "Source: [publisher] via StatisticsGlobal (https://statisticsglobal.org/voice-search-statistics/)", "statistics": [ { "id": "vs-us-smart-speaker", "sentence": "39% of Americans aged 12 and over owned a smart speaker in 2026, according to Edison Research.", "value": 39, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2026 (presentation, with SiriusXM Media)", "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "March 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "sample": "National online survey of 2,050 people aged 12+ in the US, January 2026. Half from the probability-based SSRS Opinion Panel, half from a non-probability sample. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-us-smart-speaker" }, { "id": "vs-calc-us-cagr", "sentence": "US smart speaker ownership grew about 21% a year on average from 2017 to 2026, calculated by StatisticsGlobal from Edison Research data.", "value": 21, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research", "source_title": "The Infinite Dial 2026 (presentation, with SiriusXM Media)", "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "March 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "sample": "National online survey of 2,050 people aged 12+ in the US, January 2026. Half from the probability-based SSRS Opinion Panel, half from a non-probability sample. Weighted to the US 12+ population.", "method": "Compound annual growth rate: (39% in 2026 / 7% in 2017) ^ (1/9) - 1 = 21.0%. Ownership multiplied by 5.6 over 9 years.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-calc-us-cagr" }, { "id": "vs-pew-smart-speaker", "sentence": "35% of US adults said they had a smart speaker, such as an Amazon Echo or Apple HomePod, in 2026, according to Pew Research Center.", "value": 35, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-pew-smart-speaker" }, { "id": "vs-eu-virtual-assistant", "sentence": "16.0% of people in the EU used a virtual assistant, as a smart speaker or an app, in 2024, according to Eurostat.", "value": 16, "unit": "%", "place": "European Union (27)", "data_year": "2024", "source_type": "Official", "publisher": "Eurostat", "source_title": "Internet of Things - use (isoc_iiot_use)", "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_iiot_use?lang=en&format=JSON&unit=PC_IND&ind_type=IND_TOTAL", "source_published": "dataset updated 17 April 2026, accessed 1 November 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/iot-use-isoc_iiot_use-2026-11-01.csv", "sample": "EU survey on ICT usage in households and by individuals. Share of all individuals, typically aged 16 to 74, who used the device in the last 3 months. Questions changed in 2024, so 2024 is not strictly comparable with 2020 and 2022.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-eu-virtual-assistant" }, { "id": "vs-calc-chatbot-lead", "sentence": "AI chatbot use was 14 points ahead of smart speaker ownership among US adults in 2026, calculated by StatisticsGlobal from Pew Research Center data.", "value": 14, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population.", "method": "49% use AI chatbots minus 35% have a smart speaker = 14 points, same survey.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-calc-chatbot-lead" }, { "id": "vs-us-smart-speaker-millions", "sentence": "An estimated 112 million Americans aged 12 and over owned a smart speaker in 2026, according to Edison Research.", "value": 112, "unit": "million", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2026 (presentation, with SiriusXM Media)", "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "March 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "sample": "National online survey of 2,050 people aged 12+ in the US, January 2026. Half from the probability-based SSRS Opinion Panel, half from a non-probability sample. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-us-smart-speaker-millions" }, { "id": "vs-pew-doorbell", "sentence": "18% of US adults had a smart doorbell that uses AI in 2026, according to Pew Research Center.", "value": 18, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-pew-doorbell" }, { "id": "vs-pew-smartwatch", "sentence": "37% of US adults had a smartwatch in 2026, according to Pew Research Center.", "value": 37, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-pew-smartwatch" }, { "id": "vs-uk-smart-speaker", "sentence": "45% of people aged 16 and over in the UK owned a smart speaker in 2025, according to Edison Research.", "value": 45, "unit": "%", "place": "United Kingdom", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial UK 2025 (presentation, with AdsWizz and SiriusXM Media)", "source_url": "https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "source_published": "May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260711110946/https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "sample": "National survey of 1,313 people aged 16+ in the UK, March 2025: 318 by telephone and 995 online. Weighted to the UK 16+ population. Tracked to the 2021 Infinite Dial UK.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-uk-smart-speaker" }, { "id": "vs-uk-smart-speaker-millions", "sentence": "An estimated 22 million people aged 16 and over in the UK owned a smart speaker in 2025, according to Edison Research.", "value": 22, "unit": "million", "place": "United Kingdom", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial UK 2025 (presentation, with AdsWizz and SiriusXM Media)", "source_url": "https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "source_published": "May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260711110946/https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "sample": "National survey of 1,313 people aged 16+ in the UK, March 2025: 318 by telephone and 995 online. Weighted to the UK 16+ population. Tracked to the 2021 Infinite Dial UK.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-uk-smart-speaker-millions" }, { "id": "vs-us-smart-speaker-2017", "sentence": "7% of Americans aged 12 and over owned a smart speaker in 2017, according to Edison Research.", "value": 7, "unit": "%", "place": "United States", "data_year": "2017", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2026 (presentation, with SiriusXM Media)", "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "March 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "sample": "National online survey of 2,050 people aged 12+ in the US, January 2026. Half from the probability-based SSRS Opinion Panel, half from a non-probability sample. Weighted to the US 12+ population. The 2017 figure comes from the trend chart in the 2026 report.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-us-smart-speaker-2017" }, { "id": "vs-us-smart-speaker-2023-peak", "sentence": "36% of Americans aged 12 and over owned a smart speaker in 2023, then 34% in 2024, according to Edison Research.", "value": 36, "unit": "%", "place": "United States", "data_year": "2023", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2026 (presentation, with SiriusXM Media)", "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "March 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "sample": "National online survey of 2,050 people aged 12+ in the US, January 2026. Half from the probability-based SSRS Opinion Panel, half from a non-probability sample. Weighted to the US 12+ population. Figures from the trend chart in the 2026 report.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-us-smart-speaker-2023-peak" }, { "id": "vs-us-smart-speaker-2025", "sentence": "35% of Americans aged 12 and over owned a smart speaker in 2025, according to Edison Research.", "value": 35, "unit": "%", "place": "United States", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2026 (presentation, with SiriusXM Media)", "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "March 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "sample": "National online survey of 2,050 people aged 12+ in the US, January 2026. Half from the probability-based SSRS Opinion Panel, half from a non-probability sample. Weighted to the US 12+ population. The 2025 figure comes from the trend chart in the 2026 report.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-us-smart-speaker-2025" }, { "id": "vs-calc-us-yoy", "sentence": "US smart speaker ownership rose 4 percentage points in 2026, the biggest yearly gain since 2021, calculated by StatisticsGlobal from Edison Research data.", "value": 4, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research", "source_title": "The Infinite Dial 2026 (presentation, with SiriusXM Media)", "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "March 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "sample": "National online survey of 2,050 people aged 12+ in the US, January 2026. Half from the probability-based SSRS Opinion Panel, half from a non-probability sample. Weighted to the US 12+ population.", "method": "39% in 2026 minus 35% in 2025 = 4 points. Earlier yearly changes: +6 (2021), +2 (2022), +1 (2023), -2 (2024), +1 (2025).", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-calc-us-yoy" }, { "id": "vs-calc-uk-growth", "sentence": "UK smart speaker ownership rose 20 percentage points from 2021 to 2025, calculated by StatisticsGlobal from Edison Research data.", "value": 20, "unit": "percentage points", "place": "United Kingdom", "data_year": "2025", "source_type": "Our analysis", "publisher": "Edison Research", "source_title": "The Infinite Dial UK 2025 (presentation, with AdsWizz and SiriusXM Media)", "source_url": "https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "source_published": "May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260711110946/https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "sample": "National survey of 1,313 people aged 16+ in the UK, March 2025: 318 by telephone and 995 online. Weighted to the UK 16+ population. Tracked to the 2021 Infinite Dial UK.", "method": "45% in 2025 minus 25% in 2021 = 20 points, an 80% relative rise. US 16+ rose from 33% to 35% over the same years.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-calc-uk-growth" }, { "id": "vs-npr-voice-assistant", "sentence": "62% of US adults used a voice assistant on any device in 2022, according to NPR and Edison Research.", "value": 62, "unit": "%", "place": "United States", "data_year": "2022", "source_type": "Research", "publisher": "NPR and Edison Research", "source_title": "NPR & Edison Research: Smart Speaker Ownership Reaches 35% of Americans (The Smart Audio Report 2022)", "source_url": "https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "source_published": "16 June 2022, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261012162033/https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "sample": "National online survey of US adults 18+: 1,190 smart speaker owners, 560 non-owners who use voice assistants on other devices and 584 adults who use neither, 28 February to 18 April 2022, plus follow-up interviews.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-npr-voice-assistant" }, { "id": "vs-npr-daily", "sentence": "57% of US voice command users used voice commands daily in 2022, according to NPR and Edison Research.", "value": 57, "unit": "%", "place": "United States", "data_year": "2022", "source_type": "Research", "publisher": "NPR and Edison Research", "source_title": "NPR & Edison Research: Smart Speaker Ownership Reaches 35% of Americans (The Smart Audio Report 2022)", "source_url": "https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "source_published": "16 June 2022, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261012162033/https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "sample": "National online survey of US adults 18+: 1,190 smart speaker owners, 560 non-owners who use voice assistants on other devices and 584 adults who use neither, 28 February to 18 April 2022, plus follow-up interviews.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-npr-daily" }, { "id": "vs-npr-tasks", "sentence": "US smart speaker owners asked their device to do an average of 12.4 tasks a week in 2022, up from 7.5 in 2017, according to NPR and Edison Research.", "value": 12.4, "unit": "tasks a week", "place": "United States", "data_year": "2022", "source_type": "Research", "publisher": "NPR and Edison Research", "source_title": "NPR & Edison Research: Smart Speaker Ownership Reaches 35% of Americans (The Smart Audio Report 2022)", "source_url": "https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "source_published": "16 June 2022, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261012162033/https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "sample": "National online survey of US adults 18+: 1,190 smart speaker owners, 560 non-owners who use voice assistants on other devices and 584 adults who use neither, 28 February to 18 April 2022, plus follow-up interviews.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-npr-tasks" }, { "id": "vs-calc-npr-tasks", "sentence": "Weekly tasks per US smart speaker owner rose 65% from 2017 to 2022, calculated by StatisticsGlobal from NPR and Edison Research data.", "value": 65, "unit": "%", "place": "United States", "data_year": "2022", "source_type": "Our analysis", "publisher": "NPR and Edison Research", "source_title": "NPR & Edison Research: Smart Speaker Ownership Reaches 35% of Americans (The Smart Audio Report 2022)", "source_url": "https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "source_published": "16 June 2022, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261012162033/https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "sample": "National online survey of US adults 18+: 1,190 smart speaker owners, 560 non-owners who use voice assistants on other devices and 584 adults who use neither, 28 February to 18 April 2022, plus follow-up interviews.", "method": "12.4 tasks a week in 2022 / 7.5 in 2017 - 1 = 65.3%.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-calc-npr-tasks" }, { "id": "vs-npr-phone-tasks", "sentence": "US smartphone voice assistant users made an average of 10.7 requests a week in 2022, up from 8.8 in 2020, according to NPR and Edison Research.", "value": 10.7, "unit": "tasks a week", "place": "United States", "data_year": "2022", "source_type": "Research", "publisher": "NPR and Edison Research", "source_title": "NPR & Edison Research: Smart Speaker Ownership Reaches 35% of Americans (The Smart Audio Report 2022)", "source_url": "https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "source_published": "16 June 2022, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261012162033/https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "sample": "National online survey of US adults 18+: 1,190 smart speaker owners, 560 non-owners who use voice assistants on other devices and 584 adults who use neither, 28 February to 18 April 2022, plus follow-up interviews.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-npr-phone-tasks" }, { "id": "vs-npr-ads", "sentence": "Half of US smart speaker owners had heard an ad on their smart speaker in 2022, according to NPR and Edison Research.", "value": 50, "unit": "%", "place": "United States", "data_year": "2022", "source_type": "Research", "publisher": "NPR and Edison Research", "source_title": "NPR & Edison Research: Smart Speaker Ownership Reaches 35% of Americans (The Smart Audio Report 2022)", "source_url": "https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "source_published": "16 June 2022, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261012162033/https://www.npr.org/about-npr/1105579648/npr-edison-research-smart-speaker-ownership-reaches-35-of-americans", "sample": "National online survey of US adults 18+: 1,190 smart speaker owners, 560 non-owners who use voice assistants on other devices and 584 adults who use neither, 28 February to 18 April 2022, plus follow-up interviews.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-npr-ads" }, { "id": "vs-pew-age-30-49", "sentence": "41% of US adults aged 30 to 49 had a smart speaker in 2026, the highest of any age group, according to Pew Research Center.", "value": 41, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-pew-age-30-49" }, { "id": "vs-pew-age-18-29", "sentence": "33% of US adults aged 18 to 29 had a smart speaker in 2026, according to Pew Research Center.", "value": 33, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-pew-age-18-29" }, { "id": "vs-pew-age-65", "sentence": "24% of US adults aged 65 and over had a smart speaker in 2026, according to Pew Research Center.", "value": 24, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-pew-age-65" }, { "id": "vs-calc-age-gap", "sentence": "US adults aged 30 to 49 were 17 points more likely than those 65 and over to have a smart speaker in 2026, calculated by StatisticsGlobal from Pew Research Center data.", "value": 17, "unit": "percentage points", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population.", "method": "41% (ages 30 to 49) minus 24% (ages 65+) = 17 points.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-calc-age-gap" }, { "id": "vs-pew-upper-income", "sentence": "46% of upper-income US adults had a smart speaker in 2026, against 27% of lower-income adults, according to Pew Research Center.", "value": 46, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Income tiers are based on adjusted 2024 family income.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-pew-upper-income" }, { "id": "vs-calc-income-gap", "sentence": "Upper-income US adults were 1.7 times as likely as lower-income adults to have a smart speaker in 2026, calculated by StatisticsGlobal from Pew Research Center data.", "value": 1.7, "unit": "times", "place": "United States", "data_year": "2026", "source_type": "Our analysis", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population.", "method": "46% (upper income) / 27% (lower income) = 1.70. Gap of 19 percentage points.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-calc-income-gap" }, { "id": "vs-eu-smart-speaker-audio", "sentence": "19.3% of people in the EU used an internet-connected home audio system or smart speaker in 2024, according to Eurostat.", "value": 19.3, "unit": "%", "place": "European Union (27)", "data_year": "2024", "source_type": "Official", "publisher": "Eurostat", "source_title": "Internet of Things - use (isoc_iiot_use)", "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_iiot_use?lang=en&format=JSON&unit=PC_IND&ind_type=IND_TOTAL", "source_published": "dataset updated 17 April 2026, accessed 1 November 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/iot-use-isoc_iiot_use-2026-11-01.csv", "sample": "EU survey on ICT usage in households and by individuals. Share of all individuals, typically aged 16 to 74, who used the device in the last 3 months. Questions changed in 2024, so 2024 is not strictly comparable with 2020 and 2022.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-eu-smart-speaker-audio" }, { "id": "vs-eu-ireland", "sentence": "41.2% of people in Ireland used a virtual assistant in 2024, the highest share in the EU, according to Eurostat.", "value": 41.2, "unit": "%", "place": "Ireland", "data_year": "2024", "source_type": "Official", "publisher": "Eurostat", "source_title": "Internet of Things - use (isoc_iiot_use)", "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_iiot_use?lang=en&format=JSON&unit=PC_IND&ind_type=IND_TOTAL", "source_published": "dataset updated 17 April 2026, accessed 1 November 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/iot-use-isoc_iiot_use-2026-11-01.csv", "sample": "EU survey on ICT usage in households and by individuals. Share of all individuals, typically aged 16 to 74, who used the device in the last 3 months. Questions changed in 2024, so 2024 is not strictly comparable with 2020 and 2022.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-eu-ireland" }, { "id": "vs-calc-ireland-vs-eu", "sentence": "Virtual assistant use in Ireland was 2.6 times the EU average in 2024, calculated by StatisticsGlobal from Eurostat data.", "value": 2.6, "unit": "times", "place": "Ireland", "data_year": "2024", "source_type": "Our analysis", "publisher": "Eurostat", "source_title": "Internet of Things - use (isoc_iiot_use)", "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_iiot_use?lang=en&format=JSON&unit=PC_IND&ind_type=IND_TOTAL", "source_published": "dataset updated 17 April 2026, accessed 1 November 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/iot-use-isoc_iiot_use-2026-11-01.csv", "sample": "EU survey on ICT usage in households and by individuals. Share of all individuals, typically aged 16 to 74, who used the device in the last 3 months. Questions changed in 2024, so 2024 is not strictly comparable with 2020 and 2022.", "method": "Ireland 41.21% / EU27 16.0% = 2.58.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-calc-ireland-vs-eu" }, { "id": "vs-eu-bulgaria", "sentence": "1.3% of people in Bulgaria used a virtual assistant in 2024, the lowest share in the EU, according to Eurostat.", "value": 1.3, "unit": "%", "place": "Bulgaria", "data_year": "2024", "source_type": "Official", "publisher": "Eurostat", "source_title": "Internet of Things - use (isoc_iiot_use)", "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_iiot_use?lang=en&format=JSON&unit=PC_IND&ind_type=IND_TOTAL", "source_published": "dataset updated 17 April 2026, accessed 1 November 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/iot-use-isoc_iiot_use-2026-11-01.csv", "sample": "EU survey on ICT usage in households and by individuals. Share of all individuals, typically aged 16 to 74, who used the device in the last 3 months. Questions changed in 2024, so 2024 is not strictly comparable with 2020 and 2022.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-eu-bulgaria" }, { "id": "vs-eu-2022", "sentence": "13.4% of people in the EU used a virtual assistant, as a smart speaker or an app, in 2022, according to Eurostat.", "value": 13.4, "unit": "%", "place": "European Union (27)", "data_year": "2022", "source_type": "Official", "publisher": "Eurostat", "source_title": "Internet of Things - use (isoc_iiot_use)", "source_url": "https://ec.europa.eu/eurostat/api/dissemination/statistics/1.0/data/isoc_iiot_use?lang=en&format=JSON&unit=PC_IND&ind_type=IND_TOTAL", "source_published": "dataset updated 17 April 2026, accessed 1 November 2026", "archive_url": "https://statisticsglobal.org/data/snapshots/eurostat/iot-use-isoc_iiot_use-2026-11-01.csv", "sample": "EU survey on ICT usage in households and by individuals. Share of all individuals, typically aged 16 to 74, who used the device in the last 3 months. Questions changed in 2024, so 2024 is not strictly comparable with 2020 and 2022.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-eu-2022" }, { "id": "vs-calc-us-vs-eu", "sentence": "The US smart speaker ownership rate was about twice the EU smart speaker use rate in 2026, calculated by StatisticsGlobal from Edison Research and Eurostat data.", "value": 2, "unit": "times", "place": "United States vs European Union", "data_year": "2026", "source_type": "Our analysis", "publisher": "Edison Research", "source_title": "The Infinite Dial 2026 (presentation, with SiriusXM Media)", "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "March 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "sample": "National online survey of 2,050 people aged 12+ in the US, January 2026. Half from the probability-based SSRS Opinion Panel, half from a non-probability sample. Weighted to the US 12+ population.", "method": "Edison US 12+ ownership 39% (2026) / Eurostat EU share using connected home audio or smart speakers 19.3% (2024) = 2.0. Different years, ages and questions, so treat as a rough gap.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-calc-us-vs-eu" }, { "id": "vs-pew-chatbot", "sentence": "49% of US adults said they use AI chatbots in 2026, according to Pew Research Center.", "value": 49, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population. Before 2026 the question was asked only of adults who had heard of chatbots.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-pew-chatbot" }, { "id": "vs-pew-chatbot-search", "sentence": "42% of US adults used AI chatbots to search for information in 2026, according to Pew Research Center.", "value": 42, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-pew-chatbot-search" }, { "id": "vs-pew-ai-summaries", "sentence": "60% of US adults said they read AI summaries at the top of search engine results in 2026, according to Pew Research Center.", "value": 60, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Pew Research Center", "source_title": "Americans and AI 2026: Chatbots, Smart Devices and Views on Impact (full report PDF)", "source_url": "https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "source_published": "17 June 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261020072733/https://www.pewresearch.org/wp-content/uploads/sites/20/2026/06/PI_2026.06.17_Americans-and-AI_REPORT.pdf", "sample": "Survey of 5,119 US adults on the American Trends Panel, a probability-based online panel, 17 to 23 February 2026. Weighted to the US adult population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-pew-ai-summaries" }, { "id": "vs-us-genai-use", "sentence": "57% of Americans aged 12 and over used at least one generative AI brand in 2026, according to Edison Research.", "value": 57, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2026 (presentation, with SiriusXM Media)", "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "March 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "sample": "National online survey of 2,050 people aged 12+ in the US, January 2026. Half from the probability-based SSRS Opinion Panel, half from a non-probability sample. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-us-genai-use" }, { "id": "vs-us-genai-aware", "sentence": "93% of Americans aged 12 and over were familiar with at least one generative AI brand in 2026, according to Edison Research.", "value": 93, "unit": "%", "place": "United States", "data_year": "2026", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial 2026 (presentation, with SiriusXM Media)", "source_url": "https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "source_published": "March 2026, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20261017164519/https://www.edisonresearch.com/wp-content/uploads/2026/03/The-Infinite-Dial-2026-Presentation.pdf", "sample": "National online survey of 2,050 people aged 12+ in the US, January 2026. Half from the probability-based SSRS Opinion Panel, half from a non-probability sample. Weighted to the US 12+ population.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-us-genai-aware" }, { "id": "vs-uk-alexa", "sentence": "37% of people aged 16 and over in the UK owned an Amazon Alexa smart speaker in 2025, according to Edison Research.", "value": 37, "unit": "%", "place": "United Kingdom", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial UK 2025 (presentation, with AdsWizz and SiriusXM Media)", "source_url": "https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "source_published": "May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260711110946/https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "sample": "National survey of 1,313 people aged 16+ in the UK, March 2025: 318 by telephone and 995 online. Weighted to the UK 16+ population. Tracked to the 2021 Infinite Dial UK.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-uk-alexa" }, { "id": "vs-calc-uk-alexa-share", "sentence": "About 82% of UK smart speaker owners had an Amazon Alexa speaker in 2025, calculated by StatisticsGlobal from Edison Research data.", "value": 82, "unit": "%", "place": "United Kingdom", "data_year": "2025", "source_type": "Our analysis", "publisher": "Edison Research", "source_title": "The Infinite Dial UK 2025 (presentation, with AdsWizz and SiriusXM Media)", "source_url": "https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "source_published": "May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260711110946/https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "sample": "National survey of 1,313 people aged 16+ in the UK, March 2025: 318 by telephone and 995 online. Weighted to the UK 16+ population. Tracked to the 2021 Infinite Dial UK.", "method": "37% of UK 16+ own an Alexa speaker / 45% own any smart speaker = 82.2%. Owners can have more than one brand.", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-calc-uk-alexa-share" }, { "id": "vs-uk-google", "sentence": "16% of people aged 16 and over in the UK owned a Google Home smart speaker in 2025, and 5% an Apple HomePod, according to Edison Research.", "value": 16, "unit": "%", "place": "United Kingdom", "data_year": "2025", "source_type": "Research", "publisher": "Edison Research", "source_title": "The Infinite Dial UK 2025 (presentation, with AdsWizz and SiriusXM Media)", "source_url": "https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "source_published": "May 2025, accessed 1 November 2026", "archive_url": "http://web.archive.org/web/20260711110946/https://ssrs.com/wp-content/uploads/Infinite-Dial-UK-2025.pdf", "sample": "National survey of 1,313 people aged 16+ in the UK, March 2025: 318 by telephone and 995 online. Weighted to the UK 16+ population. Tracked to the 2021 Infinite Dial UK.", "method": "", "verified_on": "2026-11-01", "url": "https://statisticsglobal.org/voice-search-statistics/#stat-vs-uk-google" } ] }