CMS Market Share 2026: WordPress, Shopify, Wix, Squarespace and More
WordPress had 58.1% of the CMS market among websites with a known content management system in November 2026, according to W3Techs. Shopify had 7.9%, Wix 6.2% and Squarespace 3.6%. WordPress ran 39.4% of all websites, down from 43.0% in January 2026. HTTP Archive puts WordPress higher, at 64.3% of mobile CMS usage in 2025. Among the top 1 million sites, Shopify's share doubles to 15.8%.
Key statistics
- WordPress had 58.1% of the CMS market among websites with a known content management system in November 2026, according to W3Techs.
- Shopify had 7.9% of the CMS market in November 2026 and ran 5.3% of all websites, according to W3Techs.
- WordPress lost 3.6 percentage points of all websites between 1 January and 9 November 2026, falling from 43.0% to 39.4%, calculated by StatisticsGlobal from W3Techs data.
- WordPress had 7.4 times the CMS market share of Shopify in November 2026, calculated by StatisticsGlobal from W3Techs data.
- 55% of desktop websites used a content management system in 2025, up from 42% in 2021, according to HTTP Archive.
CMS market share 2026
W3Techs checks which content management system runs each site in a sample of well over 20 million websites. It gives two numbers for each system. One is its share of all websites. The other is its share of sites where a CMS was found.
WordPress is the clear leader. It had 58.1% of the CMS market in November 2026, 7.4 times Shopify's 7.9%. Wix was third with 6.2% and Squarespace fourth with 3.6%. No other system reached 2%.
The top three hold most of the market. WordPress, Shopify and Wix together had 72.2% of CMS share. The rest is split across hundreds of systems. W3Techs lists more than 70 that reach at least 0.1% of the CMS market.
About one site in three uses none of the systems W3Techs tracks. These are hand-coded sites, custom platforms and frameworks that leave no clear trace. That is why each system's share of all websites is lower than its share of the CMS market.
Source: W3Techs (Q-Success), 9 November 2026.
-
WordPress ran 39.4% of all websites in November 2026, according to W3Techs.
-
Shopify had 7.9% of the CMS market in November 2026 and ran 5.3% of all websites, according to W3Techs.
-
Wix had 6.2% of the CMS market in November 2026 and ran 4.2% of all websites, according to W3Techs.
-
Squarespace had 3.6% of the CMS market in November 2026 and ran 2.4% of all websites, according to W3Techs.
-
Joomla had 1.6% of the CMS market in November 2026 and ran 1.1% of all websites, according to W3Techs.
-
Webflow had 1.2% of the CMS market in November 2026 and ran 0.8% of all websites, according to W3Techs.
-
Drupal had 0.9% of the CMS market in November 2026 and ran 0.6% of all websites, according to W3Techs.
-
32.3% of websites used none of the content management systems W3Techs monitors in November 2026, according to W3Techs.
-
67.7% of websites used a content management system that W3Techs monitors in November 2026, calculated by StatisticsGlobal from W3Techs data.
How we calculated it: 100% minus 32.3% of websites that use none of the monitored systems, W3Techs, 9 November 2026.
| CMS | Share of CMS market | Share of all websites |
|---|---|---|
| WordPress | 58.1% | 39.4% |
| Shopify | 7.9% | 5.3% |
| Wix | 6.2% | 4.2% |
| Squarespace | 3.6% | 2.4% |
| Joomla | 1.6% | 1.1% |
| Tilda | 1.2% | 0.8% |
| Webflow | 1.2% | 0.8% |
| Duda | 1.1% | 0.7% |
| Drupal | 0.9% | 0.6% |
| GoDaddy Website Builder | 0.9% | 0.6% |
| No monitored CMS | n/a | 32.3% |
CMS market share trends over time
W3Techs publishes a yearly trend table back to January 2015 and a quarterly one back to October 2023. Both show each system's share of all websites.
WordPress grew fast for seven years. It went from 23.3% of all websites in January 2015 to 43.2% in January 2022. Then it stopped. It stayed between 43.0% and 43.6% on each 1 January from 2022 to 2026.
2026 is the first year with a clear fall. WordPress dropped from 43.0% in January to 39.4% on 9 November, a loss of 3.6 points. Rivals did not take that ground. Shopify gained 0.3 points and Wix was flat. Instead, the share of sites with no monitored CMS rose 3.7 points. W3Techs has not published a reason. A change in the sample or in detection would produce this pattern, so treat the 2026 fall with care until it is explained.
Hosted builders gained most over the longer run. Wix's share of all websites in November 2026 was 4.2 times its January 2020 level. Shopify's was 2.8 times. The older open source systems shrank. Joomla lost two thirds of its share since 2015 and Drupal 70%. For the wider web picture, see our website statistics.
- WordPress
- Shopify
- Wix
Source: W3Techs (Q-Success) yearly trend report, values on 1 January each year.
-
WordPress ran 23.3% of all websites on 1 January 2015, according to W3Techs.
-
WordPress grew from 23.3% to 43.0% of all websites between January 2015 and January 2026, a gain of 19.7 percentage points, calculated by StatisticsGlobal from W3Techs data.
How we calculated it: 43.0% (1 January 2026) minus 23.3% (1 January 2015), share of all websites, W3Techs yearly trend table.
-
WordPress lost 3.6 percentage points of all websites between 1 January and 9 November 2026, falling from 43.0% to 39.4%, calculated by StatisticsGlobal from W3Techs data.
How we calculated it: 39.4% (9 November 2026) minus 43.0% (1 January 2026), share of all websites, W3Techs quarterly trend table.
-
The share of websites with no monitored CMS rose 3.7 percentage points in 2026, from 28.6% on 1 January to 32.3% on 9 November, calculated by StatisticsGlobal from W3Techs data.
How we calculated it: 32.3% (9 November 2026) minus 28.6% (1 January 2026), share of all websites using none of the monitored systems, W3Techs quarterly trend table.
-
Wix's share of all websites in November 2026 was 4.2 times its January 2020 level, rising from 1.0% to 4.2%, calculated by StatisticsGlobal from W3Techs data.
How we calculated it: 4.2% (9 November 2026) divided by 1.0% (1 January 2020), share of all websites, W3Techs yearly trend table.
-
Shopify rose from 1.9% to 5.3% of all websites between January 2020 and November 2026, 2.8 times its 2020 share, calculated by StatisticsGlobal from W3Techs data.
How we calculated it: 5.3% (9 November 2026) divided by 1.9% (1 January 2020) = 2.79, share of all websites, W3Techs yearly trend table.
-
Joomla fell from 3.3% to 1.1% of all websites between January 2015 and November 2026, a drop of two thirds, calculated by StatisticsGlobal from W3Techs data.
How we calculated it: (1.1% - 3.3%) / 3.3% = -66.7%. 3.3% on 1 January 2015, 1.1% on 9 November 2026, W3Techs yearly trend table. Drupal fell from 2.0% to 0.6% over the same period, down 70%.
| Date | WordPress | Shopify | Wix | Squarespace | Joomla | Drupal | No monitored CMS |
|---|---|---|---|---|---|---|---|
| Jan 2020 | 35.4% | 1.9% | 1.3% | 1.5% | 2.6% | 1.7% | 43.1% |
| Jan 2021 | 39.5% | 3.2% | 1.5% | 1.4% | 2.2% | 1.5% | 38.3% |
| Jan 2022 | 43.2% | 4.4% | 1.9% | 1.8% | 1.7% | 1.3% | 33.8% |
| Jan 2023 | 43.1% | 3.8% | 2.4% | 2.0% | 1.8% | 1.2% | 32.3% |
| Jan 2024 | 43.1% | 4.1% | 2.6% | 2.1% | 1.7% | 1.1% | 31.4% |
| Jan 2025 | 43.6% | 4.7% | 3.3% | 2.2% | 1.6% | 0.9% | 29.6% |
| Jan 2026 | 43.0% | 5.0% | 4.2% | 2.4% | 1.3% | 0.8% | 28.6% |
| 9 Nov 2026 | 39.4% | 5.3% | 4.2% | 2.4% | 1.1% | 0.6% | 32.3% |
WordPress vs Shopify vs Wix market share
The three largest systems serve different users. WordPress is open source and runs everything from blogs to large publishers. Shopify is a hosted store platform. Wix is a hosted site builder for small sites.
Both large surveys agree on the order. WordPress is first, Shopify second and Wix third. They disagree on the size of WordPress's lead. W3Techs puts WordPress at 7.4 times Shopify. HTTP Archive puts it at 8.8 times, with WordPress at 64.3% of mobile CMS usage. The samples and dates differ, so neither is wrong.
In online stores the picture is closer. W3Techs counted WooCommerce, the store plugin for WordPress, on 49.6% of e-commerce sites in March 2026 and Shopify on 29.8%. By November 2026 Shopify ran 32.6% of e-commerce systems. WooCommerce runs on 19.7% of all WordPress sites.
Most WordPress sites are kept current. Version 7 ran on 68.6% of WordPress sites in November 2026. Elementor, a page builder, was used on 31.5%. Our WordPress statistics page covers plugins, versions and themes in more detail.
-
WordPress had 7.4 times the CMS market share of Shopify in November 2026, calculated by StatisticsGlobal from W3Techs data.
How we calculated it: 58.1% (WordPress CMS market share) divided by 7.9% (Shopify), W3Techs, 9 November 2026 = 7.35, rounded to 7.4.
-
WordPress had 8.8 times the mobile CMS share of Shopify in 2025, calculated by StatisticsGlobal from HTTP Archive data.
How we calculated it: 64.3% (WordPress) divided by 7.3% (Shopify) = 8.81, share of mobile CMS usage, HTTP Archive Web Almanac 2025, Figure 12.4.
-
WordPress accounted for 64.3% of CMS usage on mobile websites in 2025, according to HTTP Archive.
-
Shopify accounted for 7.3% of CMS usage on mobile websites in 2025 and Wix for 5.2%, according to HTTP Archive.
-
HTTP Archive put WordPress's CMS share 6.2 percentage points higher than W3Techs did, at 64.3% in 2025 against 58.1% in November 2026, calculated by StatisticsGlobal from HTTP Archive and W3Techs data.
How we calculated it: 64.3% (HTTP Archive, mobile CMS usage, July 2025 crawl) minus 58.1% (W3Techs CMS market share, 9 November 2026). Different samples and dates, so the gap is indicative.
-
Shopify ran 32.6% of all e-commerce systems in W3Techs surveys in November 2026, according to W3Techs.
-
WooCommerce had 49.6% of the e-commerce system market in March 2026 and Shopify 29.8%, according to W3Techs.
-
WordPress version 7 ran on 68.6% of WordPress websites in November 2026, according to W3Techs.
-
Elementor was used on 31.5% of WordPress websites in November 2026, and WooCommerce on 19.7%, according to W3Techs.
| Source and scope | WordPress | Shopify | Wix | WordPress vs Shopify |
|---|---|---|---|---|
| W3Techs, all sites with a known CMS, Nov 2026 | 58.1% | 7.9% | 6.2% | 7.4x |
| HTTP Archive, mobile CMS usage, 2025 | 64.3% | 7.3% | 5.2% | 8.8x |
| W3Techs, top 1 million sites, Nov 2026 | 48.0% | 15.8% | 0.5% | 3.0x |
CMS usage among top websites
Shares change a lot with site size. W3Techs splits its data by traffic rank. BuiltWith counts how many of the top 1 million sites use each system.
WordPress holds about half of the CMS market at every traffic level. Its share is 48.0% in the top 1 million and 49.8% in the top 1,000. That is lower than its 58.1% across all sites, but still far ahead of any rival.
Shopify is strongest among mid-sized sites. It had 15.8% of the CMS market in the top 1 million, twice its share across all sites. Its share falls to 4.0% in the top 10,000. Wix is the opposite case. It has 6.2% of all CMS sites but only 0.5% in the top 1 million. Most Wix sites are small.
BuiltWith counts show the same pattern. It found WordPress on 310,672 of the top 1 million sites, or 31.1%. Webflow was on 12,282 top sites and Wix on 3,906, so Webflow is 3.1 times as common at the top. Across all sites, W3Techs has Wix at 5.3 times Webflow. BuiltWith also found Shopify on 2.6 times as many top sites as WooCommerce Checkout.
Source: BuiltWith Trends, CMS category, last updated 5 November 2026. Shopify sits in BuiltWith's eCommerce category (70,983 top 1 million sites).
-
WordPress had 48.0% of the CMS market among the top 1 million websites with a known CMS in November 2026, according to W3Techs.
-
WordPress had 49.8% of the CMS market among the top 1,000 websites with a known CMS in November 2026, according to W3Techs.
-
Shopify had 15.8% of the CMS market among the top 1 million websites in November 2026, against 7.9% across all websites, according to W3Techs.
-
Shopify's CMS market share among the top 1 million websites was twice its share across all websites in November 2026, calculated by StatisticsGlobal from W3Techs data.
How we calculated it: 15.8% (top 1 million) divided by 7.9% (all websites with a known CMS), W3Techs, 9 November 2026.
-
Wix had 0.5% of the CMS market among the top 1 million websites in November 2026, against 6.2% across all websites, according to W3Techs.
-
WordPress was detected on 310,672 of the top 1 million websites in November 2026, according to BuiltWith.
-
Shopify was detected on 70,983 of the top 1 million websites in November 2026, against 27,044 for WooCommerce Checkout, according to BuiltWith.
-
Shopify was detected on 2.6 times as many top 1 million websites as WooCommerce Checkout in November 2026, calculated by StatisticsGlobal from BuiltWith data.
How we calculated it: 70,983 (Shopify) divided by 27,044 (WooCommerce Checkout) = 2.62. BuiltWith eCommerce trends, last updated 5 November 2026. Shopify Plus (23,963) is listed separately.
-
Drupal was detected on 20,133 of the top 1 million websites in November 2026, according to BuiltWith.
-
Webflow was detected on 12,282 of the top 1 million websites in November 2026 and Wix on 3,906, according to BuiltWith.
-
Webflow was detected on 3.1 times as many top 1 million websites as Wix in November 2026, calculated by StatisticsGlobal from BuiltWith data.
How we calculated it: 12,282 (Webflow) divided by 3,906 (Wix) = 3.14. BuiltWith CMS trends, last updated 5 November 2026. On W3Techs, Wix runs 5.3 times as many of all websites as Webflow (4.2% vs 0.8%).
| CMS | All sites | Top 1 million | Top 100,000 | Top 10,000 | Top 1,000 |
|---|---|---|---|---|---|
| WordPress | 58.1% | 48.0% | 50.2% | 50.5% | 49.8% |
| Shopify | 7.9% | 15.8% | 8.3% | 4.0% | 4.9% |
| Wix | 6.2% | 0.5% | 0.3% | 0.3% | 0.4% |
CMS adoption rate
HTTP Archive crawls millions of sites each year for its Web Almanac. Its 2025 edition used a July 2025 crawl of 16.2 million sites taken from the Chrome UX Report.
More of the web runs on a CMS each year. HTTP Archive found a CMS on 55% of desktop sites in 2025, up from 42% in 2021. On mobile it rose from 43% to 54%. That is an average gain of about 3 points a year.
Adoption varies by country. Of 10 countries HTTP Archive compared, Italy was highest at 51% on mobile. The United States and the United Kingdom were at 49%. Indonesia was lowest at 25% and Brazil was at 32%.
Hosted platforms tend to score better on speed. 85% of mobile Duda sites had good Core Web Vitals in 2025, against 45% for WordPress. Wix rose from 55% to 74% in a year. Hosted systems control the code and hosting, so one fix reaches every site. WordPress sites differ more because owners pick their own themes, plugins and hosts.
Source: HTTP Archive Web Almanac 2025, CMS chapter, Figure 12.1.
-
55% of desktop websites used a content management system in 2025, up from 42% in 2021, according to HTTP Archive.
-
54% of mobile websites used a content management system in 2025, up from 43% in 2021, according to HTTP Archive.
-
Desktop CMS adoption grew by an average of 3.25 percentage points a year between 2021 and 2025, calculated by StatisticsGlobal from HTTP Archive data.
How we calculated it: (55% - 42%) / 4 years = 3.25 points a year, desktop. Mobile: (54% - 43%) / 4 = 2.75 points a year. HTTP Archive Web Almanac 2025, Figure 12.1.
-
Italy had the highest mobile CMS adoption of 10 countries HTTP Archive compared in 2025, at 51%, ahead of the United States and the United Kingdom at 49%, according to HTTP Archive.
-
Indonesia had the lowest CMS adoption of 10 countries HTTP Archive compared in 2025, at 25%, with Brazil at 32%, according to HTTP Archive.
-
85% of mobile websites built on Duda had good Core Web Vitals in 2025, the highest of 10 CMS platforms, according to HTTP Archive.
-
74% of mobile websites built on Wix had good Core Web Vitals in 2025, up from 55% in 2024, according to HTTP Archive.
-
Wix raised its mobile Core Web Vitals pass rate by 19 percentage points between 2024 and 2025, calculated by StatisticsGlobal from HTTP Archive data.
How we calculated it: 74% (2025) minus 55% (2024), share of mobile Wix sites with good Core Web Vitals, HTTP Archive Web Almanac 2025, Figure 12.8.
-
45% of mobile WordPress websites had good Core Web Vitals in 2025, among the lowest of 10 CMS platforms, according to HTTP Archive.
-
Duda's mobile Core Web Vitals pass rate was 40 percentage points higher than WordPress's in 2025, calculated by StatisticsGlobal from HTTP Archive data.
How we calculated it: 85% (Duda) minus 45% (WordPress), share of mobile sites with good Core Web Vitals, HTTP Archive Web Almanac 2025, Figure 12.8.
-
Wix had a median desktop Lighthouse performance score of 87 in 2025, against 63 for WordPress, according to HTTP Archive.
| CMS | Good Core Web Vitals, 2025 |
|---|---|
| Duda | 85% |
| TYPO3 | 79% |
| Wix | 74% |
| Weebly | 47% |
| WordPress | 45% |
How the sources measure CMS market share
The three sources count different sites in different ways. That is why their numbers differ. Always quote the source and the scope with a number.
W3Techs leaves out sites with no useful content and duplicate sites. It counts all subdomains of a domain as one site. That means the millions of free sites on wix.com or wordpress.com subdomains count once. This lowers the share of hosted builders compared with a raw count.
HTTP Archive uses the Chrome UX Report, a list of sites real Chrome users visit. Its CMS chapter mostly reports mobile figures. Its numbers come once a year, so they lag. The 2025 chapter also counted Shopify as a CMS for the first time, which breaks direct comparison with earlier editions.
BuiltWith's CMS category is broad. It includes wikis, help desks and work tools, and it places Shopify under e-commerce instead. Use its counts to compare systems within the top 1 million, not as a market share.
-
HTTP Archive crawled 16,213,084 websites in July 2025 for its Web Almanac, according to HTTP Archive.
| Source | What it counts | Sample | Updated |
|---|---|---|---|
| W3Techs | Share of sites using each CMS, and share among sites with a known CMS | Well over 20 million sites it judges relevant; subdomains count as one site | Daily |
| HTTP Archive Web Almanac | Share of crawled sites where a CMS is detected | 16,213,084 sites from the Chrome UX Report, July 2025 crawl | Yearly |
| BuiltWith | Number of sites where each technology is detected | Top 1 million sites by traffic, plus wider internet counts | Live; page dated 5 November 2026 |
Frequently asked questions
What is the most used CMS in the world?
WordPress. It had 58.1% of the CMS market among websites with a known content management system in November 2026, according to W3Techs. It ran 39.4% of all websites.
What is the market share of Shopify?
Shopify had 7.9% of the CMS market in November 2026 and ran 5.3% of all websites, according to W3Techs. Among the top 1 million websites its share was 15.8%.
Is WordPress losing market share?
On W3Techs data, yes in 2026. WordPress fell from 43.0% of all websites in January 2026 to 39.4% on 9 November 2026. Rivals gained little over the same period, and W3Techs has not explained the drop.
What is the market share of Wix vs Squarespace?
Wix had 6.2% of the CMS market in November 2026 and Squarespace 3.6%, according to W3Techs. Its share of all websites was 4.2 times its January 2020 level, calculated by StatisticsGlobal from W3Techs data.
Which country uses a CMS the most?
Of 10 countries HTTP Archive compared in 2025, Italy had the highest mobile CMS adoption at 51%. The United States and the United Kingdom were at 49% and Indonesia was lowest at 25%.
Which CMS has the best performance?
Duda, on HTTP Archive's 2025 data. 85% of mobile Duda sites had good Core Web Vitals, against 74% for Wix and 45% for WordPress.
Sources
- W3Techs (Q-Success), Usage statistics of content management systems, daily survey, figures dated 9 November 2026, accessed 9 November 2026. Link · Saved data copy
- W3Techs (Q-Success), Historical quarterly trends in the usage statistics of content management systems, quarterly series 1 October 2023 to 9 November 2026, accessed 9 November 2026. Link · Saved data copy
- HTTP Archive, Web Almanac 2025, Chapter 12: CMS, 15 January 2026 (updated 16 January 2026). Link · Saved data copy · Licence: Apache 2.0
- W3Techs (Q-Success), Historical yearly trends in the usage statistics of content management systems, yearly series 1 January 2015 to 9 November 2026, accessed 9 November 2026. Link · Saved data copy
- W3Techs (Q-Success), Usage statistics and market share of Shopify, daily survey, figures dated 9 November 2026, accessed 9 November 2026. Link · Saved data copy
- W3Techs (Q-Success), New surveys on various content management system categories, 30 March 2026. Link · Saved data copy
- W3Techs (Q-Success), Usage statistics and market share of WordPress, daily survey, figures dated 9 November 2026, accessed 9 November 2026. Link · Saved data copy
- W3Techs (Q-Success), Comparison of the usage statistics of WordPress vs. Shopify vs. Wix for websites, daily survey, figures dated 9 November 2026, accessed 9 November 2026. Link · Saved data copy
- BuiltWith, Content Management System Web Usage Distribution, live data, last updated 5 November 2026, accessed 9 November 2026. Link · Saved data copy
- BuiltWith, eCommerce Web Usage Distribution, live data, last updated 5 November 2026, accessed 9 November 2026. Link · Saved data copy
- HTTP Archive, Web Almanac 2025, Methodology, 2025 edition, accessed 9 November 2026. Link · Saved data copy · Licence: Apache 2.0
Changes to this page
- : Page published with W3Techs data dated 9 November 2026, BuiltWith data updated 5 November 2026 and the HTTP Archive Web Almanac 2025 CMS chapter.